Homefinder September/October 2012 Edition by homefinder malaysia

PP 14487/01/2013(031596) ISSN 1823 - 8106

Contents | September/Ocotber 2012 | Building Trust Edition

COVER STORY

Most Wanted: Trusted Brands

PP 14487/01/2013(031596) ISSN 1823 - 8106

Bombarded with tons of brands every single day, and having to make tough decisions between two or more, we usually go for the one we are more familiar with and trust. But what is it about a brand which makes us trust it? We speak to a veteran brand builder as well as several professionals from the real estate industry to find out what encapsulates branding and how it is applied to the real estate market.

DatoJohnny_Cover_OT_v1.indd 1

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ON THE COVER DATO’ JOHNNY MUN speaks about why branding is crucial in any business. Photography BILL CHEONG

LIFESTYLE

Recovering Friendship in the Wake of Broken Trust Trust takes years to earn but can be lost in a blink of an eye. Is repairing a damaged relationship possible?

Answering a Real (Estate) Need

27 28

I’d Read This

Studying to be an estate agent is now easier, thanks to MIEA and OUM.

Another two books to put onto your reading list.

Cash Clash

Could money be the root of all evil? Or is there something deeper, stealthily tearing relationships apart?

Mother Nature’s Touch

Ever thought how a garden could increase the value of your home?

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I’d Listen To That

Here are two double-disc albums which brings back the jazz to life.

He’ll Never Let You Fall

Poetic moments with your family.

Xceptional Home (Office)

Setting up your workspace right at home may just have its perks.

Angelic Acoustics

How you could discipline sound’s behavior and enjoy a great home theater experience.

Dato’ Johnny Mun: A People Business

The Vice President of the Association of Accredited Advertising Agents of Malaysia speak about his passion in branding and how people is his business.

The Extra egant Lifestyle

CONTEMPORARY SPACES FOR THE URBANITE AT CYBERJAYA. The new hotspot in Cyberjaya, Vega Residensi 1 at Selangor Science Park 2 has been distinctively designed from the ground up to blend 21st century modern and contemporary urban concepts for work, play and easy living. The 18-storey residences spread across 3 tower blocks offers contemporary yet flexible suites of high rise living, making it the ultimate living, brilliant investment as within close proximity to education hub and integrated development of Selangor Science Park 2.

OPEN FOR SALE Come visit our Sales Gallery at: • SSP2 • Kompleks PKNS Bangi Sales Gallery business hours: 10.00am - 5.00pm (Monday - Sunday)

Another Prestigious Development By:

www.pknsproperty.com

012 2294 359

Perbadanan Kemajuan Negeri Selangor Bahagian Jualan Hartanah Wilayah Selatan Ground Floor, Kompleks PKNS Persiaran Bangi, 43650 Bandar Baru Bangi Selangor Darul Ehsan Tel: 603 8926 2000 Fax: 603 8925 0219

010 2974 096

Developer License No: 9062-70/10-2016/1186. Validity Period: 06/10/2011 05/10/2016. Advertising & Permit No: 9062-70/2028/2012 (10). Validity Period: 06/10/2011 - 05/10/2012. Approving Authority: Majlis Perbandaran Sepang. Reference No: MPSPG.9/CYB/09/10. Land Tenure: Leasehold 99 Years from 31/01/2003 - 30/01/2102. Expected Date of Completion: March 2013. Total Units: 356 units. Price: RM 253,888 (min), RM474,888 (Max). Bumiputra Discount: 7%. All photos and illustrations are artist’s impression only. Any information and specifications contained herewith are subject to change and/or amendments as required by all relevant authorities or statutory bodies.

WIN!

THE NEW IPAD + SUBSCRIPTION ! PG80

PROPERTY

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Under Construction Properties

Looking at under construction properties? Faizul Ridzuan returns in this issue with three golden rule for investing in one.

X & Y of PropertyWTF

We speak to the founders of propertywtf.com, an online property forum which has gained massive momentum recently.

Islands of Setia Eco Glades

We have the seven seas, now see SP Setia create the eight heritage islands of Setia Eco Glades.

PKNS Perfection

This brand with a long history has managed to sustain and transformed into a developer to keep an eye on. Find out what benefits await their buyers.

Contents | September/Ocotber 2012 | Building Trust Edition

A Cosmopolitan Appeal

Business Income As Usual?

82 86

Buying a Pre-owned Property

What you should know before buying a pre-owned property.

Beacon of Light

Promising days ahead for Bukit Jelutong has thrust Sunsuria Group’s Suria Jelutong in the limelight among investors and homeowners alike.

Kajang’s Grovy Township

Naza TTDI’s move into Kajang with the TTDI Grove seems to be comfortably riding the waves of growth in this southern town.

The TTDI Touch

Discover the inspiration behind Naza TTDI’s developments and townships including Alam Impian in Shah Alam.

| September/Ocotber 2012 | Building Trust Edition

Mah Sing’s Garden Plaza brings more investment opportunities and a unique lifestyle to Cyberjaya.

Early in 2011, the Inland Revenue Board of Malaysia (IRBM) introduced a new ruling on the “Income from Letting Real Property”. Find out how does it affect us.

Unveiling The Vale

Modern lifestyle meets green haven at The Vale, Sutera Damansara.

Shah Alam: An Emerging Capital

The state capital of Selangor has been growing slowly but steadily over the years. But recent times have seen more activity in the area.

REGULARS 10 12

Editor’s Note

MM2H Guide

90 92

Directory

Letters

Subscription Offer

B EDITOR’S NOTE

Brandishing Branding

Brands

rowing up some 30 years ago, my grandmother would say go to the shop and buy Colgate, buy Fab and buy some Hacks for myself. During Chinese New Year, she’d say buy some Sarsi for the guests so they won’t go thirsty. Today, I was even asked by my little daughter why is my Iphone Blackberry, pointing to the logo above the screen. And back some 30 years ago, the word “Branding” didn’t exist, or at least I wasn’t aware of it. But just a little more than three years ago, after some delayed effects that trickled down from the West, nothing unusual about that in Malaysia, it became a sudden craze. If you didn’t know Branding, you weren’t “in”. If you didn’t utter the word Branding or even remotely looked as if you knew anything about Branding, you’re as good as artifact.

From just a simple but powerful buzzword, there’s a whole department now created just for Branding. Young executives would prance around telling their fans, friends, families that their job stretches from the time they wake up right up to the time they sleep…twittering away, fb-ing on the wheels and confessing how delicious nasi lemak antarabangsa used to be, to how their client’s new hybrid car rocks, all in the name of Branding…on both personal and professional accounts. I must confess, I too have bought a few books to investigate this new craze and to evaluate if there’s any secret to make this publication or even myself for that matter into the Fabs and Colgates of our time. But through it all and to be fair to the advocates and gurus, each would have their workable

| September/October 2012 | Building Trust Edition

methods and secrets but none are the same for two successful companies. In this edition, we speak to some Branding authorities of the market to find out what exactly is this new animal called Branding. What are some of the critical success factors to make Branding work. We also try to uncover if there are formulas or philosophies behind Branding, and what it means to companies and consumers out there. This is especially critical as the media space today is no longer just confined to packaging, billboards and print like 30 years ago. Personally, I find Branding to evoke right from the pulse of the heart of the creator or by the team of passionate people who carry that product. How far it will then go depends on the methods deployed. Of course, we all aspire to be the Gates, Jobs and Buffett or have our products known as the Fabs of the century. But truth is, not many will achieve that. And for the record, who would have thought a fruit would be the visual icon of all things cool, digital and mobile? p/s: I’ve just switched to Samsung Galaxy SIII because my wife uses the SII…and my Blackberry just died. Branding?

Ivan

Ivan Tan

CO-FOUNDER AND MANAGING EDITOR

LETTERS WTF? A Good Read

I saw Faizul Ridzuan’s book “WTF?: 23 Properties by 30” in the store about the time when it was released and was surprised to see it on the bestsellers list! I didn’t buy it that day and it slipped my mind. Seeing the author and book on the cover of this magazine reminded me of it and I eventually got around and bought it. Who knew, all the praises were true! I like how it reads, some of the stories the author share are unbelievable at times, but overall I must congratulate the author on this splendid book. :) G. KUMARAN, DAMANSARA

Homefinder’s New Do Love the new face of Homefinder! I’ve been looking forward to this edition ever since I saw the cover. I like that the magazine has variety now contents wise, with family related articles, reviews and such. Even read an interesting one on gardening. Good job, keep it up! JENNY P, KUALA LUMPUR

Made Me Think Property Bulk Purchasing Properties – Is it safe?

Bulk Purchasing

Properties IS IT

SAFE? By Faizul Ridzuan

n the last 12 months, there has been a growing trend of individuals and groups organizing bulk purchases of properties from developers. Bulk buying is basically an activity that allows few or many property investors to invest in a single development as a group. More often than not, buyers participating in bulk purchases are often promised many additional benefits that won’t be available should they choose to invest individually.

Rawang is Booming! Thank you for the very detailed and insightful article on Rawang. I didn’t know there was so much going on down there. Couldn’t believe the number of big developers already there and I think I understand now why Rawang has gotten so much attention in recent times. The review really gave me a new perspective.

Sounds good, right? Unfortunately, it is not as simple as it looks, well at least in my personal opinion. In this article, I wish to highlight both the pros and cons of bulk buying, and perhaps offer a few other options to consider.

THE GOOD

“Quantity,

has a quality of its own” –

The fish monger above is the developer. In business, how fast you clear your inventory matters. This can make or break businesses. The faster they can clear their existing stock, the faster they can move on to the next project and make more money. This is especially true for developers. Therefore it’s no surprise why a lot of developers love group purchasers as they can transfer their risk to the buyers and then move on to the next big thing. They will be more inclined to discuss flexible terms to bulk purchasers. Among some of the benefits a participant of group purchasing can potentially enjoy are:

Hi Homefinder! Well done on the magazine’s new outlook. I like the fact that there is more leisure reads in the magazine now, a nice complement to the property news and articles. However, as a homebuyer, I would still like to see more tips on investing in properties, do keep that up.

Loved a Story? Got an idea?

We want to hear from you Email us at mailbox@ homefinder.com.my. Letters may be edited for length and clarity. Include name, age and contact details.

J.H. YAP, PETALING JAYA 12

Discounts – Additional 1% to 3% real discounts since there are several buyers buying from the same group. Easy ownership – Zero or low downpayment schemes, to help the purchasers from the group to buy this property using as minimal cash as possible.

3 4

Knowledge – Normally there will be previews held by the group for their members, to discuss the property and its prospects.

Exclusiveness – Sometimes these groups get a preview of the project before the public does, via private showings organized by the group.

Leverage on network – Networking with would-be buyers of the said development. This allows one to leverage on other more experienced investors’ knowledge and potentially reduce risks.

In my book, I have mentioned the importance of networking and how I have tremendously benefited by being in the RIGHT network. The key here is to be in the right network. I need to stress here that if you are in the wrong network that organizes bulk buying, it can cost you big time. You do not want to be the part of the herd that is heading towards the slaughter barn. The following are reasons why I don’t like to be part of bulk purchases:

3 H’S – HYPE, HASTE, HERD 1THE

Hype : Sometimes in order to sell units, group members will be told by the group leader that they can expect to gain hefty profits after a few years. In today’s boom, people tend to get very excited especially when they themselves or the people they know have made good money out of properties. They think that PAST = FUTURE, and combine that with a few more ecstatic members, you’ll have a very euphoric session.

| July-August 2012 | Redefining Edition

Investors.indd 40

K.K LIM, KUALA LUMPUR

More Investment Tips

Lets imagine for a while you are a fish monger today. There’s a strong possibility that you would be standing from morning to noon selling 100 fish to 100 customers. But what if one guy approaches you early in the morning and offer to buy all your 100 fish? Even if he wants a good discount you’ll most likely consider since he is helping you clear your stock faster. So instead of spending five to six hours to finish selling 100 Joseph Stalin fishes – you can now sell all in 10 minutes.

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| September/October 2012 | Building Trust Edition

7/2/2012 11:17:09 AM

I really liked the article on “Bulk Purchasing Properties, Is It Safe?” I have attended several seminars by property gurus out there and have always wondered about joining their investment groups. But not being a daring person, I usually have a lot of doubts. The article showed me both the good and the bad and yes it is very true that one must research well before jumping into a deal, alone or with a group. FAZLIE MOHD ARSHAD, KUALA LUMPUR

Contributors

SR WONG WEN CHET

CO-FOUNDER AND PUBLISHER

Eddie Tan

B. Bus (Prop). MRICS, MISM, MPEPS, MMAPPM

CO-FOUNDER AND MANAGING EDITOR

Sr Wong Wen Chet is the Managing Director of Oregeon Property Consultancy Sdn Bhd. He is a Registered Valuer & Registered Estate Agent recognized by Board of Valuers, Appraisers and Estate Agents and has been in real estate industry for more than six years. He is also Committee Member of REHDA Youth under Real Estate and Housing Developers’ Association Malaysia (REHDA).

Ivan Tan ASSOCIATE EDITOR

Bill Cheong SUB EDITOR

Lawrence Julius Tiwol WRITER

Emilio Vergara CREATIVE & PRODUCTION

Racheal Lenita Pricilla

SR LEE SHEAU HUEY

EXECUTIVE ASSISTANT

B. (Hons). Estate Management. MRICS, MISM, MPEPS, MMAPPM

Stephanie Chia SALES AND MARKETING

Fatin Anirah WEB & IT

Mohd Aidil Reza ADMINISTRATION

Mohd Cazrin CONTACT US

mailbox@homefinder.com.my

Sr Lee Sheau Huey is the Director of Oregeon Property Consultancy Sdn Bhd. She is a Registered Valuer & Registered Estate Agent recognized by Board of Valuers, Appraisers and Estate Agents. She has more than six years of professional real estate experience mainly in research and valuation of residential and commercial properties.

advertise@homefinder.com.my CAREER

NG CHOON JIN

careers@homefinder.com.my

Choon Jin is a Partner of S.L.NG & Associates Sdn Bhd and is an approved Company Auditor under Section 8 of the Companies Act 1965. Prior to joining his current company, he was with PricewaterhouseCoopers (PwC) for several years and during that time he was the lead engagement senior who was in charge for the annual statutory audit for leading companies which included CIMB Bank Bhd and Tradewinds Hotels & Resorts Sdn Bhd.

ENQUIRIES

enquiries@homefinder.com.my PUBLISHER TTIEN Media Group Sdn Bhd (877188-K) J-08-02, Solaris Mont Kiara, No. 2, Jalan Solaris, 50480 Kuala Lumpur Tel: 603 – 6201 8337/9337 Fax: 603 – 6201 6337 www.homefinder.com.my PRINTER KHL Printing Co Sdn Bhd (235060-A) Lot 10 & 12, Jalan Modal 23/2, Seksyen 23 Kawasan Miel Phase 8, 40300 Shah Alam, Selangor, Malaysia DISTRIBUTION MMS - Media Marketing Services Sdn Bhd No 1, Jalan PJU3/45, Sunway Damansara Technology Park, 47810 Petaling Jaya, Selangor Darul Ehsan. Home Finder is published bi-monthly by TTien Media Group Sdn Bhd. INDEPENDENT ENTITY TTIEN MEDIA GROUP SDN BHD or the Publisher is an independent organization not related to any property related person, organization or association (property related companies). The Publisher is also not acting as a proxy for any property related companies. The Publisher’s appointment as official media, media partner or its variant is based on official business relationship and does not hold the Publisher as a related company, subsidiary company or its variant. All products and services by the Publisher are rendered strictly on professional grounds independent from the influence of any property related companies.

FAIZUL RIDZUAN

Faizul Ridzuan, 31, is a regular nine-to-five employee, author and property investor. He majored in Computer Science and a graduate from Malaya University. Faizul has been investing in properties for six years now, and within five years, had 23 properties in his portfolio, now worth more than RM5 million. His success in property inspired his first book release “WTF? 23 Properties by 30” which propelled to bestseller status at a number of bookstores. He is a fan of motorcycles.

FOCUS ON THE FAMILY (FOTM)

Founded by Dr James C. Dobson in the United States in 1977, FOFM is a non-profit organization with a clear vision – to strengthen families. From modest beginnings with a weekly radio program, they are now an international ministry with offices worldwide, reaching more than two million people in 155 countries. They jointly work with a wide network of professionals, from both the public and government sector – all dedicated to the preservation of the family.

The Publisher does not partake in any property related transactions conducted by its clients, associates or its variant apart from acting only as the media providing the necessary coverage, media exposure and advertisement space. The Publisher does not in any way benefit monetarily from transactions occurred between seller(s) and buyer(s) that arise from these business relationships. NOTE The views expressed in the articles are the authors’. They do not necessarily represent the views of the Publisher. The Publisher is not responsible for the statements or remarks made in the articles unless it is expressly stated. PERMISSION AND REPRODUCTION Reproduction of any part of HOMEFINDER’s materials is prohibited without the written permission of the publisher.

Connect with us on:

HomefinderMalaysia HomefinderMsia HomefinderMalaysia www.homefinder.com.my . Please ine r az

. Please ine r az

this m ag ycle ec

CHRIS TAN

He is the founder and Managing Partner of Chur Associates and is well-known for his impressive credentials and involvement within the real estate sphere. One of his exploits include being actively involved with FIABCI (International Real Estate Federation), where he was awarded FIABCI’s coveted Medal of Honour for his many efforts. Chris’ repertoire does not end there as he is also actively involved with the media and entertainment industry. He is a practicing lawyer, a columnist, much sought after speaker, entrepreneur and an avid musician as well. Chris is the author the book “Turning GREEN”, and can also be found hosting for online radio channel Inspire FM.

| September/October 2012 | Building Trust Edition

PROPERTY

BUZZ

Marvelane Square

Presenting

Desiran to set Benchmark Premier

A group of professional engineers and experienced property investors are set to make a remarkable transformation in Klang with its Marvelane Square project, developed by Marvelane Sdn Bhd and to be completed in 2013. The development is touted as the benchmark for Klang’s main thoroughfare compared to current commercial offerings along Jalan Meru says Ong Choon Hock, Managing Director of Marvelane Sdn Bhd. Located on 7.4 acres of freehold land, flanking SHAHPADU highway and Jalan Meru, Marvelane Square is positioned to meet the taste and needs of the ever growing population of approximately 500,000 within a 5km radius. The 20 units of semi-detached, 3-story retail office cum shop office and two units of 3-story bungalow retail offices is designed by incorporating full glass frontage for a showroom concept. A rooftop garden has also been added to provide tenants on the third floor with additional options for space usage. Ong added that “This will be the first project for the group that we are going to launch. We will also be launching a mid-high residential development in Putra Heights later this year.” HF

Desiran Premier is TH Properties Group’s latest offering of terraced homes nestled in the growing township of Bandar Enstek, Negeri Sembilan. The second phase of Desiran Premier was launched on August 4, 2012 and comprises 24 units of houses with built-ups from 2,655 sq ft to 3,524 sq ft, priced from RM440,355 to RM685,800. To date, 30 per cent of the housing units have been sold. This freehold offering is spread over six acres of land within Bandar Enstek and expected to generate total sales of RM13.1 million. Works are currently ongoing with an average completion rate of 25%. The second phase of Desiran Premier is scheduled to be completed by August 2014. Bandar Enstek, situated near Nilai, Negeri Sembilan, is the flagship property development project of the TH Properties (THP) Group of Companies. HF

Jaya 33

Awarded MSC Cybercentre Status

Datuk Badlisham Ghazali, CEO of MDeC (Left) and Che King Tow, Managing Director of Jaya33 Sdn Bhd at the document exchange ceremony.

| September/October 2012 | Building Trust Edition

Jaya33 Cybercentre has become the first mixed commercial building in Section 13, the new Golden Triangle of Petaling Jaya, to be awarded the MSC Malaysia Cybercentre status by the Ministry of Science, Technology and Innovation (MOSTI). Jaya33 Sdn Bhd’s appointment as the MSC Malaysia Cybercentre manager for its Towers 1, 2 and 3 was also formalized at the document exchange ceremony between MDeC and Jaya33 today. The MSC Malaysia Cybercentre status is a prestigious award given to niche business locations that meet the MSC Malaysia standards and criteria to deliver the MSC Malaysia Bill of Guarantees to MSC Malaysia status companies. HF

PROPERTY

BUZZ THE WORLD’S FIRST

HARRODS HOTEL

Kuala Lumpur is set to become the home to the world’s first Harrods hotel after a collaboration between Qatar Holding LLC and Jeratas Sdn Bhd was struck, worth RM2 billion. Jerantas is a joint-venture company set up by PS Trading Sdn Bhd and Gagasan Simfoni Sdn Bhd, while PS Trading is a wholly-owned subsidiary of Tradewinds Corp Bhd. Located on a 5.48-acre land between Jalan Raja Chulan and Jalan Conlay, the project will be built on two parcels of land where Chulan Square and Sri Melayu Restaurant are sitting. The land was acquired by Jerantas for RM429.6 billion and will soon feature one of the first of three Harrods Hotels in the pipeline – the other two would be located in London and Italy. The development will be a one-structure building featuring the seven-star hotel, serviced apartments and some retail space. The hotel is designed to have 250 to 300 rooms. Qatar Holding said in a statement that the development is part of its strategy to grow the Harrods brand by opening Harrods hotels in key cities around the world. HF

BlueScope Steel and Nippon Steel Joint Venture Malaysia has been identified as one of the key investment markets and looks to gain from the recent joint-venture between BlueScope and Nippon Steel Corporation (NSC) of Japan through leading-edge technology transfer and future growth opportunities, according to the former’s local entity BlueScope Steel Malaysia. With a combined enterprise valuation of RM 4.25 billion across its businesses in Indonesia, Malaysia, Singapore, Brunei, Thailand and Vietnam, the joint-venture affords BlueScope to grow across the region. The 50:50 jointventure, called NS BlueScope Coated Products, encompasses BlueScope’s ASEAN and North American building products businesses and NSC who will be the world’s second largest steelmaker when its merger with Sumitomo Metals is complete. The joint-venture between BlueScope and NSC comprises 3,000 employees across 29 manufacturing plants across ASEAN and North America. In Malaysia, BlueScope Steel owns and operates six manufacturing plants for roll-forming and coated steel building products located in Kapar, Shah Alam, Sabah, and Sarawak. HF

Establishment of Pomeroy Studio Award-winning eco-architect, masterplanner and academic, Jason Pomeroy, established his own design studio in Singapore. Called Pomeroy Studio, the designer and thought leader of sustainable built environments’ mission is to push the envelope of design through research. Key to this is a process they have coined “Evidence-Based Interdisciplinary Sustainable Design” or E-BISD. According to Jason Pomeroy, “E-BISD balances our fundamental design principles with more objective social, spatial and environmental performance measures in the creation of spaces that are supported by rigorous academic research. This forms the foundation of our design decision-making.” In addition, Jason will continue to be an advocate of sustainable built environment design through education. The Studio’s “Design for a Sustainable Future” award provides an opportunity for architectural design students to gain valuable practical experience and engage in research activity. The award’s primary mission is to promote sustainable design early in a student’s career for the benefit of the individual and the built environment. HF

| September/October 2012 | Building Trust Edition

Green Enters BEX Asia 2012 As more and more people start to recognize the benefits of the green movement in building construction, BEX (Build Eco Xpo) Asia 2012 will have a Green Interiors section in place when they open doors on 10 to 12 October at the Marina Bay Sands Expo and Convention Centre. The upcoming BEX Asia 2012 will play host to more than 200 exhibitors from close to 30 countries, including Malaysia. Stanley Yong, Business Development Manager of Econcept Marketing Sdn Bhd, said, “With the upward green trend in the region, we hope to be able to leverage on the event’s strong regional network to launch our new Econcept Centralise Exhaust System. We expect strong interest from regional buyers.” Apart from Green Interiors, the show floor at BEX Asia 2012 will see two other new sections – Skyrise Landscaping and Heat, Ventilation, Air-Conditioning (HVAC) – showcasing latest technologies from the upand-coming segments of the industry. In addition, the International Green Building Conference (IGBC) 2012 will be held in conjunction with BEX Asia 2012, where more than 20 thought leaders will share their expertise on the twin themes of leadership and green community. HF

LIFE

WIRE MCDONALD’S FIRST MCCAFÉ

Specialty coffees from McCafé, made from the highest quality Arabica beans

McDonald’s launched its first McCafé in Kota Damansara on 3 July, to the joy of fans. The much-anticipated offering from McDonald’s is part of its ongoing commitment to provide Malaysians with best experiences at great value. McCafé aims to reach out to as many Malaysians as the best place to enjoy a range of premium specialty coffee including cappuccino, latte, iced mocha and frappé. The distinguishing difference is that these specialty coffees, made from the highest quality Arabica beans, are offered at value.

High quality yet affordable cappuccino are available at McCafé

Sarah Casanova, Managing Director of McDonald’s Malaysia and Regional Manager of McDonald’s Malaysia & Singapore with the baristas at the launch of the first ever McCafé counter in Malaysia

Originated in Melbourne, Australia in 1993, McCafé offers an extensive menu of premium quality beverages such as cappuccino, latte, macchiato, espresso, hot chocolate and frappé together with a selection of pastries, cakes and muffins. Beverages range from only RM4.50 for a latte or cappuccino and only RM6.20 for a frappé, available from 7am to 12 midnight daily. HF

SCOTCH-BRITE SUPERHEROES! Scotch-Brite brand, a household-cleaning brand under 3M debuted their very own Superheroes who represent ScotchBrite brand’s superiority in providing cleaning solutions. 3M joined forces with one of Malaysia’s leading retailer, Giant to introduce the

Superheroes from Scotch-Brite in a unique campaign that encourages Malaysians to attain cleaner living spaces using its range of products that provides solutions to a host of home cleaning needs. Weekend shoppers at Giant Hypermarkets in Batu Caves, Stadium Shah Alam, Kelana Jaya and Kota Dam-

| September/October 2012 | Building Trust Edition

ansara were surprised by two speeding Superheroes from Scotch-Brite giving out attractive goodie bags to shoppers who had any Scotch-Brite products in their trolleys and who could answer a simple question about Scotch-Brite brand and its products. HF

LIFE

WIRE PROJECT LIBER8 Project Liber8 is an on-going project by a charitable organization called Purple Cow which was set up in 2011. Project Liber8 aims to tackle the issue of human trafficking within the country as well as beyond borders by creating awareness to spur action. In relation to the name of the campaign, the “8” in “Liber8” highlights the eight important facts about human trafficking, their eight action plans, and eight ways for the public to get involved. Project Liber8’s mission is based on a “triple A” concept: “Attention”, to attract the attention of people to the cruel reality of human trafficking; “Attachment”, to gain the attachment of individuals to the issue of human trafficking and “Action”, to come together as one movement to act against human trafficking.

Amber Chia supports Liber8, and so should you!

For more information and how to get involved, visit Project Liber8 at www.facebook.com/projectliber8

GROHE LIVE! CENTER GROHE, Europe’s largest and the world’s leading manufacturer and supplier of premium sanitary fittings and leader in water technology, today launched its first GROHE Live! Center in Malaysia. The 3,500 sq ft training and development facility in Malaysia located in the heart of Kuala Lumpur provides architects, designers and developers support, advice and the opportunity to immerse themselves in the innovative product universe of GROHE. The live exhibition of creatively designed and inspirational bathrooms and kitchens shows the many possible uses of GROHE

product ranges. Visitors have the opportunity to view and test the latest range of products and to experience them first hand. The objective will be to expose visitors to the Quality, Design, Technology and Sustainability (QDTS) concept of GROHE, educate them on key technology and design related aspects of bathroom and kitchen fittings, and help them understand and evaluate the entire range of GROHE. The GROHE Live! Center will also be used as a venue for hands-on training on GROHE products, service and installation. HF

September/October 2012 | Building Trust Edition |

GROHE’s innovative products on display at the GROHE Live! Center

LIFE

WIRE PAINTING JUST A CLICK AWAY

The team is ready to offer interior design and color scheme service to Malaysians.

Samsung’s Multi-function Convection Microwave Oven Samsung Malaysia Electronics, a global leader in digital media and digital convergence technologies, unveils the Samsung OmniPro convection microwave oven. Harnessing Samsung’s proprietary OmniSense™ technology, the Samsung OmniPro is the world’s first SMART convection microwave oven with a built-in weight sensor system. Samsung’s OmniSense technology detects the weight and humidity levels of food to automatically calculate and adjust the cooking mode and time settings, ensuring that meals are cooked to perfection. To complement that, the Samsung OmniPro’s multi-

function capacity to cook, roast, bake, grill and steam enable users to prepare delicious and healthy homemade meals. Samsung OmniPro comes with a ceramic enamel interior, yet another innovation in the convection microwave oven market, to offer convenience to users. The ceramic enamel interior has an anti-bacterial coating and is scratch-resistant to allow grease and oil to be easily wiped off with a damp cloth. This ceramic interior also ensures that the Samsung OmniPro withstands discoloration despite various cooking processes. Among other features, the Samsung OmniPro Steam Clean technology has a self-cleaning feature that uses steam power to lift grease and grime, leaving the oven wipe-clean, quickly. The Samsung OmniPro’s sleek design and creative innovations make it the ideal cooking partner. HF

| September/October 2012 | Building Trust Edition

City-dwellers looking at refurbishing their new residences will see brighter days with the launch of Nippon Paint and Paintsmore’s Online Paint Job Auction site. A house painting solution provider, this online portal offers face-toface product, interior design and color scheme service consultation and a unique online paint job auction service. The experience with Paintsmore starts with a consultation where a team of professional interior designers help advise customers on the best color schemes suitable for them and their living environment. When the color schemes are determined, Paintsmore’s online auction service comes in. Customers will post their painting jobs online where it is open to 100 certified professional painters for bidding. The lowest bid will be awarded the project,” explained Alan Yew, Managing Director of Paintsmore. Most home owners do not know where to start when it comes to choosing the most suitable and conducive color schemes or where to source qualified, reliable and cost-effective painters. There is where home owners can turn to Paintsmore for effective painting solutions. HF

lifestyle “

A MAN WHO TRUSTS NOBODY IS APT TO BE THE KIND OF MAN NOBODY TRUSTS.

”

– HAROLD MACMILLAN

INSIDE c

c c c c c c c c

Recovering Friendship in the Wake of Broken Trust Answering a Real (Estate) Need I’d Read This Cash Clash I’d Listen To That He’ll Never Let You Fall Xceptional Home (Office) Angelic Acoustics Dato’ Johnny Mun: A People Business

Lifestyle Recovering Friendship in the Wake of Broken Trust

Recovering

Friendship in the Wake of Broken Trust T by Alyson Weasley

hey were close friends first, having met in while playing in a college band. Somewhere the mix Ruth and Jack fell in love and three and half years later married. He worked from home as a building manager, she as a social worker. They remained the best of friends… or so Ruth thought. Next door neighbors, Mark and Chris, provided the bulk of their friendship in the large city. So when Chris started struggling with depression, Ruth encouraged Jack, who was home during the day, to reach out. “She was vulnerable, and I basically gave her my husband,” said Ruth. According to Jack, he and Chris spent a lot of time talking. “At first it was an emotional relationship based on her need and my concern,” said Jack “Within a year, however, it turned physical.” Unbeknownst to Ruth, the relationship would carry on for three years. “I thought everything was fine,” said Ruth. “I felt like we had a good marriage and we were good friends on all levels.” When Jack finally did confess the relationship, her world crumbled. “The betrayal was incomprehensible to me,” said Ruth. “I don’t know what felt worse, that my best friend had

| September/October September/Ocotber 2012 | Building Trust Edition

They remained the best of friends… or so Ruth thought.

Recovering Friendship in the Wake of Broken Trust Lifestyle

stabbed me in the heart, or that I encouraged it.” “For both of us, there was no question whether or not to salvage the relationship,” said Jack. “We decided we would do whatever we could to repair the friendship and honor the commitment we made to each other.” “We also committed to the process of reconciliation because we saw value in each other and in our relationship,” said Ruth. “Neither of us could imagine living without the other. I remember telling Jack that I loved him in the midst of horrible, painful, tearful conversations.” The first act Jack and Ruth took was to spend a week away at a quiet resort.

It was a time of simply being together and building new memories. They spent a lot of time talking and crying. Jack and Ruth did all the right things to repair their shattered friendship. They went into marriage counseling. “I don’t think we would have made it without professional help,” said Ruth. “We learned how to communicate, and we learned about the brokenness and behavior patterns we brought into the marriage. Clearly there were issues that had lain dormant for years.” The couple also cleared their lives of all time commitments outside of work, “We needed intense face time,” said Ruth. “We had to face deep, painful and uncomfortable things

about one another, and we had to do it alone. “Jack said over and over to me through tears, ‘I can’t be trusted.’ I checked in every day to see if he was being honest and faithful. I policed his Internet use. This kind of exercise fueled my suffering. Finally my counselor told me that Jack needed someone else to monitor his thoughts and activities. He entered into a transparent accountability relationship with a mentor. Ruth knew she also needed accountability, a compassionate ear, and encouragement. A mature woman whom she knew well stepped forward and provided that support. On the sexual front, Ruth did not know how she was ever going to be naked in front of her husband again. “We took small steps toward intimacy,” she said. The betrayal took a long time to get over.” It would be years before she didn’t think of Chris during their most intimate moments. The couple credits the affair and its aftermath with the creation of a transparent, vulnerable and rock solid friendship. These are the hallmarks of their relationship today:

• They spend significant “face time” together, taking care to connect when life gets hectic. • They’ve made a habit out of thanking one another for the mundane, such as doing the dishes or taking out the trash. • They engage in little every day kindnesses. They serve the other at every turn. • They are accountable to one another. • They’ve found many common passions and they engage in them regularly. Jack and Ruth remain best friends. HF

This article was extracted by Focus on the Family Malaysia with permission. To find out more about Focus on the Family Malaysia, please visit or contact us. +603-7954 7920 • focus@family.org.my • www.family.org.my • Facebook [focusonthefamilymalaysia] • Twitter [familiesMY] Focus on the Family 90-second commentaries is aired over TRAXX FM at 7.30 a.m. Monday to Friday

September/Ocotber 2012 | Building Trust Edition | September/October

Lifestyle Answering a Real (Estate) Need

Answering a

Real (Estate) Need

MIEA collaborates with Open University Malaysia to offer the Professional Diploma in Estate Agency

”

ntensity in the real estate industry and the dawn of free flowing information from the internet has made property buyers more knowledgeable and at the same time more cautious in any deal. It is all the more important now to prepare estate agents to meet this well-informed public’s demands.

If you are one who is looking at developing a career in estate agency, you’ll most likely find this a charmer. Preparing yourself for the operation and management of your own registered Estate Agency Firm has just gotten much easier with the new Professional Diploma in Estate Agency. Brainchild of the Malaysian Institute of Estate Agents (MIEA), the course is now offered by Open University Malaysia (OUM) at its Learning Centres in Kuching, Kota Kinabalu, Johor Bahru and Penang with plans of KL as well in the near future. Its sole aim is to equip students with the knowledge and prepare them for the Board Exams conducted by the Board of Valuers, Appraisers and Estate Agents (BOVAEA). “The idea behind this initiative by MIEA was because we saw a critical need for more qualified estate agents in these states, especially in East Malaysia,” says Nixon Paul, the President of MIEA, adding that currently, those from elsewhere who wanted to take up such a course would have to travel to KL, and that is an expensive option. “Take for example in Kuching, there are only about nine registered agents, and all of them are in their 50s. There is a need to let the younger ones take over.”

The collaboration with OUM was not a choice out of the blue either. The fact that OUM had a good infrastructure across the nation with learning centers in every state meant that they were the perfect channel to reach out to the public in other states. And more than just a channel, OUM has the experience in arranging the course, making it more conducive for the students, be it the examinations, the facilities and others relating to the actual education itself. This course opens up opportunities for working adults, aged 21 and above and is currently offered on a part-time basis on weekday nights and weekends, depending on your preference. You can also opt to complete all the course’s 12 modules as set by BOVAEA within one year or up to a maximum of five years. “We usually advise our students to take six of the modules in the first year and the remaining six in the next. This allows anyone to have enough time to continue in their current job while not putting too much pressure on themselves,” says Nixon. Another great thing about this course is that anyone, whether you are a clerk in a trading company or a computer programmer, you can still take it up while still keeping your day job. Thus, it also helps you to create a career path in estate agency in the long run. As for the fee structure, there is an option where students can utilize part of their Employees Provident Fund (EPF) to pay for the course. “Right now, it is only offered to working adults. But in the future, we are looking to cater towards school leavers. Of course, before we can offer a fulltime course, there are more things that need to be put in place. That said, I am glad we have started somewhere with this course, and we will continue to develop this together with the university,” adds Nixon when asked about future plans.

PROFESSIONAL DIPLOMA IN ESTATE AGENCY MODULES

Principles of Accounting

Introduction to Law

Principles of Economics

4 5

Property Taxation Principles and Practices in Marketing

Building Technology I

Land Economics

Estate Agency Law

9 10 11

Principles of Valuation

Building Technology II

Laws relating to Property Real Estate Agency Practice

So if you are thinking of switching to a career in estate agency, or if you already are in and wish to develop that career path, then the Professional Diploma in Estate Agency could just be what you need to steer you in that direction. HF

For more information on the course, you can contact MIEA at +603 7960 2577 or OUM at +603 2773 2000. Alternatively, you can visit their websites at www.miea.com.my or www.ipdoum.edu.my

| September/October 2012 | Building Trust Edition

I’d Read This Lifestyle

I’D READ THIS

Sometimes we need a little something to give us that tiny bit of inspiration, at times just for guidance. So for your reading pleasure, this edition, Focus On The Family presents two book recommendations as brain food. Though a beautiful thing, staying married can be a challenge for many, “The Five Love Languages” can help with that. Another book recommendation tells us how “Every Child Can Succeed”.

Marriage Can Survive A Newborn Your AUTHOR

PUBLISHER RETAIL PRICE

: GLEN & NATALIE WILLIAMS

: FOCUS ON THE FAMILY : RM34.90

o, you’re having a baby! Well, your life isn’t going to be the same again!” Hands up if you’ve heard this line before! Then you wonder, it’s just a baby, how hard can it be? Famous last words! If you have never taken care of a baby before, you can not imagine how exhausting and sometimes exasperating a newborn can be. If you are about to have a baby, or in the process of caring for one, I really think “Your Marriage Can Survive A Newborn” by Glen and Natalie Williams can really help you to avoid some of the pitfalls that having a baby can bring. ”

It’s been described that caring for a baby makes a week feel like a really, really long day, and having been through it 3 times in 5 years, I can’t agree more! It’s amazing how sleep deprivation can change one’s personality. A normally cheerful, sweet and loving human being can transform into a snarling, spitting she-dragon within a few days without sleep. That’s going to affect any relationship! So if you have just come home after a hard day’s work and you like your sweetheart to hold your hand and whisper loving words into ear and maybe later you can end the day with a tender kiss and …..more….. DREAM ON!! Because you’re going to be lucky if you can even extract a smile from him/her! The one thing that I really appreciate about this book is its length, or to be more precise, the lack of it. Although I love to read, my preference is for stories and fiction. I find that I have to plod whenever the book is about facts and I’ve never been fond of self-help books. However, at only 128 pages short, I could breeze through “Your Marriage Can Survive A Newborn” (YMCSAN) with nary a problem. I’m old fashioned, I believe that a husband and wife relationship is sacred and pre-

cious and deserves to be nurtured and protected. Likewise, I think that babies are treasures from heaven and judging from the many, many volumes on babies and relationships, I’m not the only one who thinks so. However, try as I might, I couldn’t find a single book that deals with a couple’s relationship when the couple has a baby. As a mother of three young children, I can testify to this urgent need and thankfully, YMCSAN not only acknowledges but addresses the struggles that a couple’s goes through when a baby arrives. Sometimes, these challenges can be so cataclysmic that the relationship doesn’t really recover. That’s why having a baby to patch a rocky relationship is usually a bad idea. Glen, a psychologist and Natalie, an occupational therapist, and parents three times over, tackle these tough issues with a wisdom that comes with experience and the benefit of hindsight. The book is written in the first person, both Glen and Natalie take turns giving their perspectives on the issues and conflicts that they faced when they had their first baby, Ben. I liked the book because the style is such that it is very personal, I felt that I was listening and learning from a good friend. They even devoted a whole chapter on their struggles with sex! Like it or not, most couples will attest to the fact that sex is the first thing to go when baby comes! One needs a certain measure of humour especially when caring for the first baby, and Glen and Natalie must have plenty of reserves as many parts of their book is written tongue-in-cheek. Calling their baby “the bomb” right in the very first chapter assured me that I was going to enjoy the book. Comic strips from the “The Baby Blues” as well as their personal anecdotes also help to lighten the issues, which if taken as it is can be quite heavy, like financial matters and feelings of inadequacy.

However, I do have my reservations whether this book will be able to appeal to the male species as, first and foremost, it’s a book about relationships and Glen and Natalie write a lot about their feelings and emotional struggles. I don’t know, maybe there are now many more SNAGs (Sensitive New Age Guys) out there but the men that I have the good fortune to know and love are more or less Philistines when it comes to emotional matters! They can wax lyrical about the latest iPod, who’s a greater driver in F1 or where to find the best Nasi Kandar but when it comes to talking about feelings, the conversation ends faster than you can say, “Ferrari!” The book is divided into 14 short chapters with a really handy Quick Tips section at the end of each chapter. So even if you are up to your eyeballs in diapers, you could still manage to have a quick dive into the book and learn something. So if you care about your baby and have already gone through all the works written by the baby gurus, Dr Miriam Stoppard, Dr Benjamin Spock and my personal favourite, Dr William Sears, then I think it’s time you pick up YMCSAN. Caring for a baby is challenging to say the least and it’ll be best if you can have the unwavering support of your other half. This book will help you to rally each other and to keep supporting one another through this sometimes overwhelming but one of the most fulfilling times of your life. HF Review by Ellie Yap

“Your Marriage Can Survive a Newborn” is available from Focus on the Family (M) Sdn. Bhd. at RM34.90. For further enquiry contact 03-7954 7920 or fax 03-7958 e-mail: focus@family.org.my. Website: www.family.org.my. Another review on page 28

September/October 2012 | Building Trust Edition |

Lifestyle Cash Clash: What’s Below the Surface?

ash What’s Below lash: the Surface? If you and your spouse argue about the same money issues over and over, it may be time to look below the surface. by Mitch Temple

ifth grade science taught me that appearances can be deceiving. I learned that when looking at an iceberg, we only see the small portion that sticks out of the water. The largest part of an iceberg –typically 80-90% – remains unseen, hidden below the water’s surface. Financial conflict is like the tip of an iceberg. Many couples cite money problems as the reason for marital strife when the true source of their conflict is a larger issue lurking below the surface. In my years of working with couples in crisis, I’ve found that financial issues are usually a surface problem driven by deeper issues. It’s easy to mistake finances for the real issue if you argue about it on a regular basis. However, the fact that the same financial arguments happen over and over without being resolved indicates that the real problem is something deeper. That “something deeper” is what we call a core issue. If core issues are not dealt with, surface issues –like finances – will keep popping up. It’s kind of like trying to keep a balloon below the surface

| September/October 2012 | Building Trust Edition

Cash Clash: What’s Below the Surface? Lifestyle

in a pool of water. You keep pushing it down, but it keeps right on coming up. If you’ve tried to resolve arguments related to finances, but they keep popping up, it may be time for you to look below the surface. Here are a few questions to ask:

Do we have a breakdown in communication?

If you fail to communicate your thoughts, desires, preferences and so on, your spouse is left to guess what they are. Guessing often leads to misunderstanding, which can lead to hurt feelings and even resentment. commuIf the only time you try to commu nicate about finances is when you’re

already upset or angry, your emotions will get in the way and the conversation will most likely lead to harsh exchanges of words and end up going nowhere. It’s important to talk about sensitive issues in a way that is comfortable for both of you. Try writing down your concerns or desires versus trying to explain them when you’re feeling emotional. Be clear about what you need from the other person regarding spending, budgeting, help with balancing the check book and how to get out of financial holes. Don’t begin your conversations somein a negative tone and expect some thing positive to come out of it.

Am I harboring unresolved hurt or resentment?

Sometimes it’s easier to argue about money than to admit when we have hurt feelings. If your spouse has hurt you and you’re still

harboring that hurt –or maybe even resentment – you’re going to see everything through that filter of hurt. When your spouse tries to discuss financial issues, you’ll be more likely to overreact. Instead of letting hurt and resentment hinder your relationship, gather the courage to deal with the hurt. Bring it out in the open in a healthy way. Do it before tackling financial issues. That way you’ll be able to discuss your financial issues without the extra burden of emotional baggage.

Am I afraid to face the truth?

Are you afraid to talk about money for fear that your spouse will discover you made an unwise decision, spent money you shouldn’t have, didn’t pay the bill when you were supposed to, or have kept other financial secrets? Dishonesty always reaps a negative outcome. If you make a significant financial decision without talking to your spouse, your actions will almost never be well received. If you’ve been hiding something you did or did not do, the real issue is not about finances, it’s about being honest. Dishonesty destroys trust. When trust is destroyed, your spouse will not trust you to make future decisions, which can leave you open to feelings of resentment, and the cycle repeats itself. Trust has to be rebuilt in a marriage before sensitive and important issues like finances can be addressed properly. By communicating in a clear and loving manner, getting rid of emotional baggage and embracing honesty, you and your spouse can lay a smooth foundation on which to build your financial future. HF This article was extracted by Focus on the Family Malaysia with permission. To find out more about Focus on the Family Malaysia, please visit or contact us. +603-7954 7920 • focus@family.org.my • www.family.org.my • Facebook [focusonthefamilymalaysia] • Twitter [familiesMY] Focus on the Family 90-second commentaries is aired over TRAXX FM at 7.30 a.m. Monday to Friday

September/October 2012 | Building Trust Edition |

Lifestyle I’d Listen To That

I’D

LISTEN TO THAT

Jazz After Sunset by Karen Aoki

Rambling Records RM49.90

Listen while sipping a hot cup of tea A two-disc gem with a total of 26 tracks, Jazz After Sunset is the latest release from Japanese jazz sensation, Karen Aoki. Backed with charming guitar and piano playing, Karen gives some of timeless classics most familiar tunes a new jazzy take. One part classic and romantic jazz, one part cheerful nostalgia, she leads in with the enchanting evergreen “Close To You”. Smoky and soothing, her voice brings you into a floaty, hypnotic state such as in her dreamy version of The Beatles’ hit, “In My Life”. It switches then into the more snap-your-fingers rhythm with plain melodies but a sensuous voice in classics like “Girl From Ipanema”, “Light My Fire” and “Summertime”. These had an interesting bouncy feel with the alluring plucking of the guitar, though it could have done some of the songs more justice. Other greats that this album took on were numbers by Elvis Presley, Stevie Wonder and Sting. However, the true experience of Karen was portrayed in one of her own composition. As a singer-songwriter of over 10 years, she flaunts her artistic and higherpitched area in “Sunrise”. It felt a little closer to her Japanese roots with flowing piano sustains and accompanying breathy soprano sax. Overall, a great album for a calm and relaxing night. HF

Moonlight Jazz:

Smooth Jazz Hits For Lovers by Various Artists

Rock Corner Malaysia RM45.90

Put on for a romantic evening If smooth and sexy is what you want then smooth and sexy is what you’ll definitely get with Rock Corner’s Moonlight Jazz compilation. Featuring various artists from some of Jazz’s finest like George Benson, The Rippingtons and Peter White, this is a romantic evening guaranteed. The album starts off with the silky sax sounds of world-renowned Boney James playing “Send One Your Love” then transitions slickly to “This Guy’s in Love with You”, a sensuous love song by Dave Koz featuring Herb Alpert. From here the ride of sensuality, romance and love begins. The inclusion of Jessy J’s “True Love” and Peter White’s “Always, Forever” mixes up Midnight Jazz as both tracks step it up a tempo with apparent Latin influences adding an ex extra spice to the record. Halfway through the album, while keeping it seamless, the sexy dial is turned up a notch as Marion Meadows’ “Flirt” comes on, followed by George Benson’s classic “Show Me the Love”. Towards the end of the album it’s just an enjoyable and re relaxing tour through Jazz, as the Urban Jazz inspired sounds of Najee comes through the stereo with “Forever and A Day After” and ending on a soothing high as the maestros of Fourplay presents “I’ll Still Be Loving You” featuring the crisp vocals of Nathan East. An interesting thing about this record is how it sets and keeps the mood – stepping up the tempo then hitting the cerbrakes but keeping the car on a steady cruise. It is cer tainly a ride, one that lovers will thoroughly enjoy under the glow of candle lights. But not only that, the album hits a spot where it can be enjoyed by new listeners to Jazz and appreciated by Smooth Jazz enthusiasts alike.HF

If you like our recommendations, or have one of your own, share it with us by writing to mailbox@homefinder.com.my or drop us a line on our Facebook or Twitter. All albums reviewed are available at Rock Corner Malaysia outlets nationwide 30

| September/October 2012 | Building Trust Edition

International Schools

Lifestyle

International Schools A Growing Choice

tion for preparing students to extend their higher educational opportunities to anywhere in the world. The quality of teaching and learning in most international schools is recognized worldwide.

ducation planning starts as soon as a child is born. To provide the best possible education, parents have to make crucial decisions when choosing the right school for their child. In Malaysia there are a variety of options available from public schools, private schools, or through homeschooling. Private schools, especially international ones have gained in popularity at a phenomenal rate over the last few years. Currently there are 70 international schools in operation throughout the country with a student population of 27,000 of which 15,772 are foreign students and 11,278 are local students. Homefinder had a chat with BK Gan, President (School Division) of Taylor’s Education Group to understand more about international schools and why they are increasingly a growing choice for many parents.

HF: What are international schools and how different are they from our public schools? BK: Government schools provide primary

HF: What should parents consider if they want to explore the possibility of sending their child to an international school as the fees are much higher than that of Government schools? BK: International schools command quite

high fees in return for high quality education in facilities which are generally much better equipped with teachers who are of an international standard. Parents should firstly know the different types of international curriculums that are available in the market. The predominant ones in Malaysia are the British, American and Australian curriculums. Parents will need to decide which curriculum fits their child’s educational needs. Good teaching is enhanced when conducted in outstanding and up-to-date facilities. In selecting a school of their choice, it is advisable for parents to find out more about the facilities that are available in the school. In most international schools the classrooms are air-conditioned and the facilities are extensive. These often include swimming pools, arts and performance studios, sports courts, auditoriums and multipurpose areas.

and secondary education to the public and are free for all Malaysian children. They educate the majority of students in this country – about five million nationwide, using the Malaysian National curriculum.

As well as the regular curriculum facilities, most international schools will also offer extensive co-curricular activities in which students can participate in order to further develop their skills and interests.

International schools are fee-paying schools that offer a different set of opportunities. These schools were traditionally designed to serve the educational needs of the expatriate community, and thus each international school follows either the International Baccalaureate (IB), the International Primary curriculum (IPC) or another highly respected overseas curriculum such as British, Australian, American, or Canadian. Some, such as Nexus International School, Putrajaya, take the best of each and offer a mixed curriculum. Most of the international schools in Malaysia today cater for a healthy mixture of expatriate and local children. The number of international schools in Malaysia continues to grow as they have gained a reputa-

HF: Is that why international schools warrant such high fees? BK:

The number one cost for all private schools is their academic staff. If a school only employs expatriate teachers, their costs will be high, therefore warranting higher fees. Apart from the cost of international teachers, the wide range of facilities offered and the amount of professional development being provided to teachers, will also affect the cost of running a school.

HF: What about teaching quality? BK: The most important resource within

a school is the teaching staff. To meet the

international standards of teaching and learning, highly qualified teachers are in constant demand. Although some international schools employ a small percentage of local teachers, the vast majority of teaching staff in international schools come from English speaking countries where the teaching profession, educational qualifications and training are all highly respected. These teachers are usually dedicated and passionate about teaching. International schools have a different modus operandi compared to public schools when it comes to teaching. In public schools, teaching and learning mostly go by the book, working through textbooks from cover to cover, making sure that knowledge is transferred. However, in most international schools the emphasis is on learning – whether it is visual, auditory or tactile learning. The teachers are trained to use various not-in-thebook methods to convey their teachings. Students are encouraged to discuss and question, thus enhancing their analytical skills. Not only do students achieve academic excellence, they learn how to learn. They also develop an appreciation and respect for the diverse cultures and communities of the world.

HF: What is the class size of international schools? BK: In international schools the class size

is on average, about 24 students. Smaller classes promote better learning and provide a better teacher to student ratio, which can also enable a more Personalized learning approach.

HF: Today more and more parents are choosing international schools as their choice of school. What are the reasons behind the growing demand? BK: The lifting of the 40% benchmark of Malaysian students in international schools, has allowed those Malaysian students who wish to have both maths and science taught in English, an opportunity to attend international schools. Furthermore, over the last few years, international schools have been sprouting up in the countryside, offering a lower fee structure and therefore making the choice more affordable. HF

September/October 2012 | Building Trust Edition |

Lifestyle I’d Read This

New StrongWilled Child The

(Birth Through Adolescence) AUTHOR

PUBLISHER RETAIL PRICE

: DR JAMES C. DOBSON

: TYNDALE HOUSE PUBLISHERS. INC : RM42.90

hile browsing in a shopping complex recently, I saw this lady with five boys whose ages ranged probably from three to nine years. I overheard her tell someone the children were all hers and that they were a handful to handle. Small children have an uncanny ability to unravel an adult’s nervous system. They are noisy and they make incredible messes. They scratch the furniture, make the floors dirty and seem to have more energy in their arms and legs than mummy has in her entire body. There is no doubt that children are expensive little people. To raise them properly will require the very best that you can give of your time, effort and financial resources. However, to those who have never experienced parenthood, the job may appear ridiculously simple. Such people remind me of a man watching a game of golf for the first time, and thinking, “That looks easy. All you have to do is hit that little white ball out there in the direction of the flag.” He then steps up to the tee, draws back his club, and dribbles the “little white ball” about nine feet to the left. I should warn those who have not yet assumed the responsibilities of parenthood that the game of raising kids is more difficult than it looks. Although parenthood is costly and complex, the family that loves children and wants to experience the thrill of procreation should not be frightened off either. Speaking from my own perspective as a father, there can be no greater moment in my life than when I gaze into the eyes of my three children. What could be more exciting than seeing those tiny human beings begin to blossom and grow and learn and love? And what reward could be more meaningful than having my little boy or girl hugs my neck and whisper “I love you, Daddy.” Oh, yes, children are expensive, but they are worth the price. And nothing that is worthy comes cheap. Many of the frus-

trations of parenthood occur because we have no well designed model of “gameplan” to follow in response to the inevitable circumstances that develop. When the routine, predictable problems occur, we try to muddle through by random trial and error. As parents, we do need some clearly marked boundaries that tell us where to steer the family ship. We require some guiding principles which will help us raise our children in safety and health. The New Strong-Willed Child (Birth Through Adolescence) may provide some answers to this conundrum. The purpose of this book is to provide some of those guidelines which, hopefully, will contribute to competent parenthood. It deals particularly with the subject of discipline as it relates to the “strong-willed child.” The author, James C. Dobson, Ph.D, is founder and president of Focus on the Family, a non-profit organisation that produces his syndicated radio programmes which are aired over more than 1,500 stations in 78 countries. For 14 years, Dr Dobson was an associate clinical professor of Paediatrics at the University of Southern California School of Medicine. He also served for 17 years on the Attending Staff of Children’s Hospital of Child Development and Medical Genetics. He is a licensed psychologist and a marriage, family, and child counsellor. Besides the Strong-Willed Child, Dr Dobson has also authored other books like Dare to Discipline, Hide or Seek, What Wives Wish Their Husbands Knew About Women, Dr Dobson Answers Your Questions, Love Must Be Tough, Love for a Lifetime, and Parenting isn’t for Cowards. The strong-willed child, according to Dr Dobson, goes by other names: the assertive toddler and the self-propelled youngster. In the book, Dr Dobson describes his subject as: “Just as surely as some children are naturally compliant… there are others who seem to be looking for a fight upon exit from the womb. Such a child comes into

the world smoking a cigar and barking orders in the delivery room…” This little powerhouse surely needs a special kind of understanding and discipline from his parents. The New Strong-Willed Child is a practical “how-to” book on discipline and child-rearing which focuses on sibling rivalry, hyperactivity, self-esteem, and the most common errors made by frustrated parents. Most parents have at least one such youngster who seems to be born with a clear idea of how he wants the world to operate, and an intolerance for those who disagree. Even in infancy, he takes his time to eat, gets impatient when his food is two seconds late and insists that someone hold him during every waking hour. Later, during toddlerhood, he declares total war on all forms of authority, at home or abroad, and his greatest thrill comes from messing up the walls and flushing toys down the toilet. His parents are often guilt-ridden and frustrated people who wonder where they have gone wrong and why their homelife is so different from that which they has been led to expect. This book will help you to investigate this self-propelled youngster during his progression through childhood, including infancy, toddlerhood, early and late primary school years, and during adolescence. It will also provide some pointers on how to regard his behaviour in relation to sibling rivalry, hyperactivity and the foundations of self-esteem. It is Dr Dobson’s firm conviction that the strong-willed child usually possesses more creative potential and strength of character than his compliant siblings, provided his parents can help him channel his impulses and gain control of his rampaging will. In short, this book is designed to provide practical advice and suggestions to parents who may be reacting to these more difficult challenges without design or forethought. HF

‘The New Strong-Willed Child’ is available from Focus on the Family (M) Sdn. Bhd. at RM42.90. For further enquiry contact 03-7954 7920 or fax 03-7958 e-mail: focus@family.org.my. Website: www.family.org.my.

| September/October 2012 | Building Trust Edition

He’ll Never Let You Fall Lifestyle

He’ll

Never Let You Fall By Stephen Serkosky

My daddy sometimes holds me up Real high because he’s tall. And then he says, “Don’t worry, Son. Your dad won’t let you fall.” When I go swimming, I get scared And stay close to the wall. But then I hear: “Don’t worry, Son. Your dad won’t let you fall.” When Daddy swings me, I go high And then I start to bawl. He says to me, “Don’t worry, Son. Your dad won’t let you fall.” Then Daddy tells me something, And I see a tear so small. “God loves you more than Daddy does.

He’ll never let you fall.”

This article was extracted by Focus on the Family Malaysia with permission. To find out more about Focus on the Family Malaysia, please visit or contact us at +603-7954 7920 • focus@family.org.my • www.family.org.my • Facebook [focusonthefamilymalaysia] • Twitter [familiesMY] Focus on the Family 90-second commentaries is aired over TRAXX FM at 7.30 a.m. Monday to Friday

September/Ocotber 2012 | Building Trust Edition | September/October

Lifestyle Xceptional Home (Office)

An island wall creates a foyer effect. Decorated with artwork, it gives the space a welcoming first impression.

A spacious balcony, perfect for an interesting chat – business or pleasure.

Xceptional

Home (Office) There may just be some good to a home office…

hat constitutes an office? Is there a clear definition of what it must look like? Must it have high-walled cubicles with plain boring desks, typist chairs, and where the only place to grab a breather is around the water dispenser?

The Oxford English Dictionary describes an office as “a room, set of rooms, or building used as a place of business for non-manual work”. In that case, all it needs to be is one that is functional. As long as work can be carried out smoothly, it can be an office.

| September/October 2012 | Building Trust Edition

By Emilio Vergara

With that, there is nothing stopping you from setting up a work space in a residential unit or a small-officehome-office. And Raymond Lee of Xceptional Interiors has done just that with a regular three-bedroom condominium. When Raymond bought this Pantai Hillpark condo unit in early 2009, he was already renting another space for several years. Instead of continuing to pay rent which is probably as much as the loan repayment, he now has a secured investment in the unit, not to mention the capital appreciation in the last few years. “Features of a home like the living room, kitchen and balcony also add a new take on a workspace,” says Raymond. The third floor unit is complete with a 10 ft by 10 ft balcony, big

Xceptional Home (Office) Lifestyle

The master bedroom is now his private office.

enough for a teak round table set up for meetings and discussions. The master bedroom, which has an ensuite bathroom, is used as his own office while the living hall is great for chats with clients or just used for socializing. The fact that his office is complete with a galley-styled kitchen makes it easier to host gatherings, serving light meals.

PRODUCTIVE AMBIENCE Being cooped up in an air-conditioned box for eight hours a day, five days a week surely must have a compounded effect on inspiration and creativity, not to mention health. Yes, there are so-called unconventional offices out there which allow employees to loosen up and enjoy a change of environment to boost morale (most notably

Google’s office), but making the office feel like a home is indeed an effective method, one you can adopt easily. “It also leaves an impression on clients and visitors to your office,” says Raymond, an interior designer whose passion in fine art is clearly evident. From nostalgic Peranakan cupboards to Cambodian cat statues, it gives the unit a unique blend of the old and modern, of professionalism and homeliness. “It doesn’t have to look like a traditional office, so long it is functions like one” he adds. An office indeed does not need to look like one anymore. It is about changing that mindset you have. Be creative with your workspace and it shall work wonders, motivating and inspiring people while providing comfort and a most productive environment. HF September/October 2012 | Building Trust Edition |

Lifestyle Angelic Acoustics

Auralex’s acoustic treatments can add bold colors to your room at the same time.

Simple but great acoustic treatment also works for music rooms. The room itself is the most influential component for your home theatre.

Fancy your own personal cinema? Home theatre systems are getting more popular by the day. So much so it has become an essential appliance complementing the television set at home. But what is the most influential component in any theatre system that gives you that complete immersion into a blockbuster movie? The 51inch HD screen, speakers, amplification? In truth, it is the room itself. The structure of the room, its size and the materials play the largest role in determining the performance of your own home theatre. There are really two parts to a great sounding room – sound isolation and acoustic treatment. While both are equally important, we are going to concentrate on the latter as sound isolation can simply be described as sound-proofing where it is about limiting the noise from outside into the room and reducing the leaking of sound from the inside to the outside. Simple as that. Acoustic treatment on the other hand, is much more technical and can’t be 36

Sonoflat Grid

simply defined in a sentence. Good acoustics not only aim to provide better sounds in general, but rather to give you better control over the sound that travels within the room.

DISCIPLINING YOUR SOUND’S BEHAVIOR To go down into the science of how sound behaves is probably a long and complicated road which takes more than this article to explain. But at the very basic level, acoustic treatment encompasses three aspects – absorption, diffusion and bass traps. When sound hits an object or surface, it is reflected, absorbed or transmitted through the surface. Ever realized how much more echo there is in an empty room versus a room that is furnished with a carpet and drapes? That is the exact example of reflected sounds bouncing across the room.

| September/October 2012 | Building Trust Edition

As its name suggests, absorption controls sound movement by absorbing excess sounds. So now the question is, would any conventional foam do the job? It may, to a certain extent, but to the experienced ear, specialized acoustic foam may produce a vast difference. Diffusion on the other hand reflects sound but at the same time diffuses, or rather disperses it throughout the room equally so as to eliminate hotspots or nulls in the room. It can make a small space seem large and a large space seem even larger. Bass traps are basically there to control the low frequency sounds. These sound waves are comparatively harder to control compared to the mid and high frequencies. Ever wondered why you can only hear the thumping bass from outside a trunk banger’s car who is blasting his radio at maximum volume, but not the instruments or vocals in the song?

SOUND TREATMENT FOR EVERYONE In the past, acoustic treatments would have been terribly dear and require a major makeover of the room. But with improved technology and

Angelic Acoustics Lifestyle

ANGELIC

ACOUSTICS By Emilio Vergara

Studiofoam Wedges

materials, transforming that backroom into a home theatre doesn’t seem too farfetched anymore. One of the pioneers in affordable quality sound treatment products is a brand called Auralex. Auralex was founded in the US over 20 years ago and has been used and endorsed by many of the world’s most famous names, be it musicians, recording studios, production houses and TV stations. Heck, even NASA’s Mission Control and Kennedy Space Center is equipped with their products. Imagine having material good enough for a space center being fitted into your home at a reasonable price. What’s more, you do not need to cover every nook and cranny of your room with the treatment materials. With the correct calculations and placements, you only need several panels. Oh, and if you’re worried about how it would affect your room visually, don’t. Auralex’s line of products is both functional as well as aesthetically appealing, which means, you can use it simply as a wall decoration. Take for example their Studiofoam series which come in wedges, pyramids and other shapes with a range of colors. Or if you prefer a woodier ambience, opt for their Sustain Bamboo Sound Diffusers.

What is sound absorption and diffusion?

While it all sounds good, the real bonus is the ease of installing it into your home. Never has it been as easy as buying a packaged quality sound treatment home and installing it yourself. Of course, if you want professional help, it is available in Malaysia. “Customers can walk in, buy it, and fix it themselves. But we will do the calculations based on the room and guide them where to place it in the room,” says Nelson Chia, Head of Marketing at Acoustic Innovations Sdn Bhd , the sole distributor of Auralex in Malaysia. He also adds that because of the good name of Auralex, these products have a resale value. So don’t worry if you get bored with the current design, you can always sell them off and get new ones. The details behind sound treatment may still be difficult to understand, but installing one in your room may have just gotten a whole lot easier and at a reasonable price too. Auralex presents the opportunity to immerse yourself in angelic acoustics and to impress your friends right at home. HF

To know more about enjoying great acoustics at home, drop by Acoustic Innovations’ showroom: 8GF, Lorong Rahim Kajai 14, Taman Tun Dr Ismail, 60000 Kuala Lumpur, call +603 7728 2686 or visit www.acousticinnovations.com.my. Acoustic Innovations is an associate of Centre Circle Audio.

September/October 2012 | Building Trust Edition |

Lifestyle Mother Nature’s Touch

Mother T Nature’s Touch Unlocking your garden’s potential By Emilio Vergara

A garden can be so much more than just a few potted34 plants and small trees. | September/October 2012 | xxxxxxxxxxxxxxxx Edition

hat green leafy space in your own home should be one that can enhance both aesthetics and the environment – at the same time functional. What’s more, a well-designed garden can actually increase the perceived value of a home.

It is all a matter of perspective. Consider this, you buy a semi-D with a total land area of 3,500 sq ft and the outdoor porch and side yard take up about a thousand sq ft. You are only left with 2,500 sq ft of usable and liveable space – which is the indoors of your home itself.

I myself, for one, have never had the luxury of anything more than a few potted plants at home for a garden. I guess that is exactly the point of a garden many people are missing. A garden can be so much more than just some pots or dense bushes, where the only time you actually spend with your plants is when you water or tend to them.

So what happens with the thousand sq ft of outdoor space? Of course you can use it to park your car and probably do up a nice garden on the side. But what else? It doesn’t really take much to create a garden that you can utilize daily; a place of zen where you can harness the pleasures of nature

Mother Nature’s Touch Lifestyle

Rest in your own outdoor living room.

any time you please. It is time to look at a garden as an outdoor living room, a space you can live in. Think about the versatility and possibilities of an outdoor space. Your house is built in a way that each and every room has a function; the kitchen is for cooking, the bedroom is for sleeping while the living room is where the family spends time together. But with a garden, there are numerous possibilities. If you put a sink and a barbecue pit, it turns into an outdoor kitchen. Lay out deckchairs and your garden becomes your living area, or set up a dining table and voila...

the perfect venue for a romantic candlelight dinner. Set up a hammock, maybe just a blanket on the ground and there’s your study, lounge and picnic place. And with a garden that is as functional, it inevitably and significantly optimizes the value of your house. Once you are able to see it from this perspective, unlocking the true potential of your garden will be a breeze. When a garden has a functional aspect to it, it becomes an everlasting part of your home. Then it doesn’t only serve as an alluring sight; it becomes your outdoor living quarters you can use and enjoy daily, amongst the blessings of Mother Nature.

Another commonly misunderstood notion is the maintenance of a garden. “Oh, there’s just too much work involved when taking care of a garden,” is what you would usually hear. But think about it, even if you tiled up that precious piece of land, you’d still have to sweep and scrub it every now and then – yet it doesn’t yield you the pleasures that a garden can provide. The level of maintenance versus pleasure is a balancing act. Spending too much time maintaining a space without making much use of it makes it a chore. However, if you apply as much labor in caring for your garden,

but able to enjoy your morning breakfasts outdoors for example, then you will soon find reasons to take care of your garden – a excuse to keep it in tiptop condition. While a functional garden can in fact add value to your house price, it is more important to see something more that money cannot buy. Enjoying nature – plants, water, birds, the sky – in all its awe and magnificence is in fact food for the soul. Make your garden part of your lifestyle at home and you will see the value and potential it holds. If you invest, you’ll surely reap the fruits, it is only natural. HF

To know more on how you can transform your garden into an outdoor living space call +603-7880 8018, email to info@terragarden.com.my or visit www.terragarden.com.my.

A small air-well can be converted into a functional outdoor space.

xxxxxxxxxxxxx Edition | September/October 2012 |

4TH INTERNATIONAL CONFERENCE ON

25TH SEPTEMBER 2012

SIME DARBY PROPERTY BERHAD PRESENTS 4TH INTERNATIONAL CONFERENCE ON

WORLD CLASS SUSTAINABLE CITIES 2012

25TH SEPTEMBER 2012 JW MARRIOTT KUALA LUMPUR, MALAYSIA

KEY SPEAKERS:

Cities for People Dr Jan Gehl, Gehl Architects, Denmark Bilbao Next - Regenerating Cities Mr Alfonso Vegara, President & CEO, Fundacion Metropoli, Spain

MIP 3 CPD P

oints

PAM-4 LAM C PD Points

PHOTOGRAPHY COMPETITION

ESSAY COMPETITION

For registration inquiries, please contact

Tel: 03-7803 2978

www.rehda.com Jointly Organized by

Wilayah Persekutuan (K.L.) Branch

or email at

www.pam.org.my Endorsed and Supported by

Platinum Sponsor

kul@rehda.com

www.mip.org.my

www.dbkl.gov.my

Gold Sponsors

Kuala Lumpur City Hall TM

Corporate Partners TM

Most Wanted: Trusted Brands Cover Story

Coca-cola Pepsi Adidas puma Apple & PC Nike McDonaldâ&#x20AC;&#x2122;s Burger King Liverpool FC Manchester United Facebook Google

Trusted

Brands By Emilio Vergara & Lawrence Julius

September/October 2012 | Building Trust Edition |

Cover Story Most Wanted: Trusted Brands

A BRANDED BEGINNING Flip through the dailies or switch on the television, and you will most likely be bombarded with a generous helping of advertisements and commercials, some of which have not the slightest relevance to you. And if you walk along the aisles of your local supermarket, you may just find yourself spending more time than expected, pondering between two similar cartons of milk before finally choosing one over the other. Brands have come a long way since the industrial revolution. But ultimately, the question is, “What is a Brand?” Try answering that. The American Marketing Association (AMA) defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But is identification all there is to a brand and a great branding strategy? Is a unique logo or catchy name enough to earn a brand trust? “The brand people choose says something about them. Brand personality says something about people, it projects a certain image about that person,” says Dato’ Johnny Mun, Vice President of the Association of Accredited Advertising Agents Malaysia (4As) and CEO of Krakatua Sdn Bhd. This in fact could most appropriately be exemplified by a person who refuses to wear anything other than Gucci or drive a BMW over a local brand, or vice versa in fact. To be associated with a brand – whatever the price range – is “style”, an image, a personality choice. But what about something much simpler like groceries? Obviously the checklist changes, as the type, significance or perceived value of a product or service comes into play in how the public chooses a brand. So a completely different set of characteristics of the product may be taken into consideration. “There are various touch-points that a brand needs to engage to build it into a trusted brand,” says Dato’ Johnny. To name all these touch-points would be like counting stars, but noteworthy ones include the product itself, customer service, mass media communications, credibility, and accessibility of the product. 42

| September/October 2012 | Building Trust Edition

SUBSTANCE, QUALITY AND LIKEABILITY The most basic characteristic which leads to people choosing a brand over another is usually quality and the features that come with the goods. Product features are quite a straightforward aspect people rely on. Take for example a digital camera with a larger optical zoom, a bank loan which offers lower interest rates, or simply a dress which makes you look more elegant. Comparing brand to brand, the one with better features would ultimately prevail, correct? Well, not exactly. While features do play an important part, it is not the alpha and omega of building a trusted brand. Quality would be a more suited association with trust, and play an important role in the eyes of consumers. Paying for something that will last and not found faulty the second it reaches your home leads to confidence – a foundation for trust. Take for example, one of the most popular gadget out there today – the Apple iPhone. Dato’ Johnny shares that not everyone would agree spec for spec, the iPhone is the best. But there are droves of people who would give an arm and a leg or two to own

Most Wanted: Trusted Brands Cover Story

one; simply to be associated with the imagery of the brand – one cleverly built over the years. Yes, Apple may arguably have the best customer service and quality control tied to their products too, but ultimately the “premiumness” or likeability of the brand is what works for them.

COMMUNICATION: A MIND GAME It is true the product itself may not be the all-and-end-all for a brand. There are intangibles which may permeate the mind and steer a consumer towards it (or away from it). Some call it marketing, some call it branding or advertising, others call it public relations. For simplicity’s sake, let’s imagine they all fall under one very important umbrella – Communication. It is what builds the image of a brand and gets it out there. How you project your brand to the public is sometimes a more effective selling-point than the actual product itself. Billboards, newspapers, television, radio and more recently, online media may affect us consciously or subconsciously – bit by bit making us draw our own imagery of that brand. Advertising involves more science than meets the eye. The research and psychology that goes into producing an effective advertising campaign is not known by many, although it is a fact that people now are much sharper than in the days of the Mad Men era of the 60’s. Professionals in the branding industry are finding it harder to build and market

a brand simply based on Unique Selling Propositions (USP) or qualities of the product. “Now, brand builders are also going for the Emotional Selling Propositions (ESP). ESP is basically tugging on the heartstrings of consumers and embedding an appeal towards the brand through emotional means,” Dato’ Johnny explains. You will be able to see this in most commercials today; on how you can stay closer with your loved ones via a new phone, making sure you buy insurance by telling a sad tale or how one finds true love after buying a canned drink or chocolate

“The best way for a newcomer investor to learn is through online property forums because you can learn things from experienced investors which you will never be able to learn from the property showrooms, or the salesperson at a launch.” – Mr Y.

bar. Of course, some are less or more effective than others but the goal is to trigger interest, then an emotion, finally have you subconsciously associate that emotion with the brand. Take perfume ads for instance; you may see the ad a thousand times and still not find logical reasons to part with your hard-earned cash. But one day, after the umpteenth ad – depicting a life of luxury, of class and style, not to mention the sensuous, ecstatic models you may or may not attract – it hits your ego, and you find yourself queuing at a counter with a box in your hand. May seem over the top, but

builders now “try Brand to appeal to both the mind and the hearts of consumers. Basically, branding is adding magic to logic.

“

– Dato’ Johnny Mun

September/October 2012 | Building Trust Edition |

Cover Story Most Wanted: Trusted Brands

English track cyclist Victoria Pendleton sporting Adidas equipments.

able to sport a Rolex more convincingly, while a young junior executive would look somewhat awkward with it on his wrist – worse if it comes across as an imitation to his peers. So, we can safely conclude that the junior executive would probably be better suited with a Casio.

Technology moves so quickly, one might be top one day and bottom the next.

point is, ads today are more than just testimonials – it is a science. The run-of-the-mill thought that branded items have to be top-of-the-line to trigger want is also not necessarily true, according to Dato’ Johnny. Different brands represent different things to different people and they have to be within the expectation range of their target consumers, not just purely on price, but everything else including the perceived status of the brand. Take for example Rolex and Casio watches. Both are good brands in their own right, but are worlds apart in terms of their target markets. An affluent businessman may be 44

| September/October 2012 | Building Trust Edition

Then again, how accurate are we in this judgment? Is he at fault for choosing a Rolex? Could this be exemplary of how brands have successfully communicated and how influenced minds choose to perceive things?

REINVENTING YOURSELF, OVER AND OVER AND OVER AGAIN… This thought may have crossed your mind – if a product is already well-received by the public, then why continue spending money to improve it? Well there’s only one answer for that and it is time – the one thing we can’t escape. Trends change in hours, technology shifts every minute, and people are getting more affluent by the second. It is a

Most Wanted: Trusted Brands Cover Story

dynamic and fast-paced world out there, and if any one brand pauses to expand and improve, they simply get left behind. Take Nokia, a brand once considered king of the mobile phone manufacturing industry. Within the span of five years, it is now playing catch-up with other brands. Nobody would deny their phone quality, but in an industry that constantly demands newer and better technologies, not adapting to change and consumers’ desires is like shooting yourself in the foot. Brands need to keep an open ear towards its consumers and the public. Maintaining relevance is also listening to needs and wants and it’s a race with the winner – the one who answers them and who can exceed expectations. And while in the past marketers believed that marketing ended with the sale of a product. “Today, marketing begins with the sale. When a brand sells a product or service, they have to follow up with good after-sales service in order to retain that customer,” say Dato’ Johnny, advocating the need for good customer service. Then there is the case of Corporate Social Responsibility (CSR) practices. Ranging from global campaigns on protecting the environment to a small donation to an orphanage, CSR no doubt helps build a better reputation for the brand and build that feel-good factor by giving back to the community.

nies and their plan is simple enough: for every pair of shoes they sell, TOMS donate a pair to someone in the world who has no shoes. You could argue these new breed of companies found the best ESP. Everyone will agree the world needs help, which makes them continually relevant, which makes them more sellable. But to stay afloat and relevant, maintaining quality and constantly reinventing products is a must, of course. A brand is a complex system, and everyone knows building a trusted brand was never an overnight job. It takes years, sometimes decades to build a brand’s reputation. But it can be done through various touch-points. Through these points, we can derive for ourselves if a brand meets our needs and standard or if it does not. The “package” can differ from one person to another, depending on how much emphasis they weigh on the various aspects. We derive trust from a brand in different forms, be it value, customer service, relevance, quality, marketing, aesthetics or history – essentially, we look for a good brand. In the end, the meaning of “good” may even ultimately define “trust”.

If we go deeper, you will find an animal potentially reinvented from the idea of CSR – social benefit companies or benefit corporations. This new class of for-profit companies put social service at the heart of their business. TOMS Shoes is one these compa-

Innovation is a way to stay ahead of the competition.

September/October 2012 | Building Trust Edition |

Cover Story Most Wanted: Trusted Brands

BRANDING IN THE REALM OF REAL ESTATE

specific aspects of their branding practices to reinforce its place. These aspects of their branding might be able to tell us, as customers, a good brand from a not-so-good one.

A trusted brand, at times, is defined according to the type of industry it is involved in and what that brand represents in that particular industry. Brands in the real estate industry for instance, are evaluated on a set of characteristics which may differ from other industries. However, the basic understanding of branding remains.

Developers seem to stand out quite predominantly in the real estate realm, as one of the major questions any investor would ask about a new development or project is “Who is the developer?”. But surely by now, you should know there’s more to it than just that.

According to Tan Sri Dato’ Sri Leong Hoy Kum, Mah Sing Group Bhd’s Group Managing Director cum Group Chief Executive, “Branding is an exercise in which a company aims to stand out from the rest of the competition with its set of beliefs, goals, culture and achievements, it is important that this difference is perceived by the users of the brand and the masses in general.” If you were to put each player under the microscope – be it the developers, agents or banks – they will have to concentrate on

Consumers’ mindset is that “bigger property development companies are more reliable because they will have the financial strength to see a development through to its completion in the case where something goes wrong.

“

– Nixon Paul

| September/October 2012 | Building Trust Edition

DO YOUR HOMEWORK! Doing your due diligence on a developer’s track record and past developments is an essential part of evaluating project, or to an extent, the brand. An investor however, may pay attention to different aspects as opposed to a homebuyer. According to a seasoned investor who only wishes to be known as Mr Y, he tends to associate a developer with how much money or profit he can potentially make. “As an investor, I choose based on how much money I can make out of that developer or its project,” says Mr Y, who also a co-founder of the online property forum, www.propertywtf. com. How big a brand is may not necessarily be a prerequisite to investors. Even small and relatively unknown developers, who may have a good track record of bringing profit to investors may be preferred by investors – even if they are only venturing into the Klang Valley for the first time or maybe trying something outside their specialty. On the other hand, a genuine homebuyer may look at other aspects of the developer rather than profit margin. “I would look at things such as timely completion, track record in terms of quality materials and workmanship, after sales service and whether the developer is committed to the Joint Management Body (JMB), if it is a strata title,” adds Mr Y. While there are many factors, quality and workmanship of a developer seems to ring out as the main facet. “For property developers, quality of their work would speak volumes,” says Nixon Paul, President of the Malaysian Institute of Estate Agents (MIEA). Nixon shares that even a simple gesture such as a grand welcoming for new owners at the key handing-over ceremony could go a long way. A domino effect starts

Most Wanted: Trusted Brands Cover Story

as soon as good feelings turn into good news. When it comes to customers, wordof-mouth is a powerful tool. Developers would then find their project’s value increased somewhere in the middle, caused by a sudden increase in demand. Good branding not only affects customers and developers, but the real estate agents as well. Although there may only be a handful of notable or “branded” estate agencies out there that the public know of, all agents have a reputation and a brand to uphold.

KEEP UP WITH THE INDUSTRY According to Nixon, the real estate market has evolved and consumers are more informed and demanding today. In all fairness, this has caused the quality and professionalism of estate agents to improve in parallel terms to the demands. “Buyers now will want to know more information before going into a deal. And as estate agents, it is important they are well-informed and know their topics. In a way, it helps them to build themselves as a brand that is trusted by the buyers,” shares Nixon, adding that the internet has made customers more informed and agents need to be on their best game always. Other methods consumers tend to identify brands as trusted ones are through official rankings and brand awards such as FIABCI’s Malaysia Property Awards and Putra Brand Awards, among others.

On the other extreme, Mr Y does not agree to awards being used as the basis of defining a trusted brand. “In the past, some developers have actually won an award for their project even before the project is completed. That doesn’t seem very convincing because in the worst case scenario, the project can even be abandoned,” he says. Branding practices in the real estate industry does have its similarities and differences compared to branding in other industries. It is safe to say that a good brand cannot rely on any one single aspect to make it a trusted one. It has to have an overall package, from the marketing, after-sales service, to the quality of the product. Even so, as with the universal rule in branding, trust comes with a good track record and good reputation over a period of time, and for developers, track record is more intensified. As a property buyer, you should do your research as best as you can, gather your information and you should be able to make a pretty safe bet on the brands of your choice.

“Award-winning brands are trusted brands because each of these candidate brands would have gone through a thorough judging process under the scrutiny of qualified judges. And so any winner would, in their rightful place, be a good and trusted brand,” says Nixon. Although awards in general have come under criticism, credible and respected ones still do exist.

Marketing plays an “ important role in building a

brand as both direct and subtle means can be taken to reach different target audiences.

“

Sharing Nixon’s sentiments Tan Sri Leong says each corporation needs to fulfill their promise and awards give reassurance to buyers. However, Nixon points out that at the moment, awards are generally catered to the higher-middle or high-end developments. “In my mind, there should be a category of awards for the middle cost developments because that would be the real test – to create a good product in a very cost effective way.”

– Tan Sri Dato’ Sri Leong Hoy Kum

September/October 2012 | Building Trust Edition |

Cover Story Most Wanted: Trusted Brands

BETTER RIVALS When Pepsi-Cola Co launched their “Pepsi Challenge” in 1975 – a sort of blindfoldtaste-test between two cola brands – and claimed Pepsi was favored more, it escalated a rivalry between them and Coca-Cola Co in what was publicly known as the “Cola Wars” even further. This and various marketing ploys were the fronts in a contest – a feud that has lasted for more than 100 years now – between undeniably two of the world’s largest cola brands; Coca-Cola (Coke) and Pepsi.

Athlete sponsorships are a good leverage for branding campaigns.

every day. We’re focused on how we’re going to grow our brands,” said Katie Lacey in 2003 during an interview with CNBC, who was Pepsi’s Vice-President of Marketing. There’s a feeling that even though these two companies are direct competitors, this rivalry has done plenty of good and kept them alert, even if it’s unknown to them. As the two companies grew, naturally their assets grew with them; as household names under Coca-Cola like Minute Maid, Nestea, Sprite and Fanta went head-to-head with Pepsi’s Mountain Dew, Tropicana and Lipton, to name a few. Today, although Coke holds the upper hand when it comes to international presence, they race neck-and-neck in the United States and Pepsi Co does hold the bigger card in the snack food department where Coca-Cola did not give full-on pursuit. In fact, while CocaCola is the biggest non-alcoholic beverage company in the world, Pepsi Co is one of the largest, if not biggest, food-and-beverage companies in the US today.

It is everywhere: Cola vs Pepsi, Mac vs PC, Adidas vs Nike, Adidas vs Puma, McDonald’s vs Burger King, Liverpool vs Manchester United, Facebook vs Google. These are just a handful of brands, familiar to us all – even if we’re unaware of the rivalry.

PUMADIDAS Pepsi and Cola’s rivalry runs deep but they remain two of the most successful global brands in the market. In the case of two sports equipment brand, their rivalry took family feud to a new level. In the case of Ad-

For some of these brands to command such tenacity and enthusiasm among their followers is a marketeer’s dream-cometrue. No matter who’s winning, could it be that such rivalries molded the foundations of some of the world’s best brands today? It may well have.

| September/October 2012 | Building Trust Edition

49,151

Brand Value (US$ m)

47,041

Telecoms

“I think it makes us all better. It’s one thing about working in a very competitive category. You absolutely are on your toes. We don’t let it dictate how we act or think

10 Brand Value (US$ m)

PEPSI COLA 1, 2, 3

9 Telecoms

From small outfits to global firms, it is undoubted that both these brands have thrived under the pressures of a compelling rivalry.

Coca-Cola Co’s market capitalization was US$ 169 billion in September 2011, while Pepsi Co clocked in at US$ 111 billion. Coca-Cola might be ahead, but looking at those numbers, would you say there’s a loser here? Or do you see two winners?

Most Wanted: Trusted Brands Cover Story

Technology

182,951

Brand Value (US$ m)

Technology

115,985

Brand Value (US$ m)

Technology

107,857

76,651

Brand Value (US$ m)

Soft Drinks

74,286

Technology

6 Brand Value (US$ m)

73,612

Tobacco

Brand Value (US$ m)

Telecoms

Brand Value (US$ m)

68,870

3 Brand Value (US$ m)

Today, Adidas is the clear leader between the two companies but Puma’s will to not be out-done by their home-town rival still triumphs. The war of athlete sponsorship and contracts followed. While Adidas is sponsor to many world-class athletes and clubs, Puma isn’t doing that bad themselves with current “fastest man in the world” Usain Bolt being a Puma athlete, for one.

In our presently uncertain world, we should not confuse rivalry with conflict. But a healthy rivalry could push your brand to be a better instead of bitter rival, and do wonders – be it on a personal or industrial level. Rivals push each other, expose flaws, learn from mistakes of the other, trace each other’s footsteps and try to better themselves. In a world where generic brands are sprouting like mushrooms, rivals could be your best ally and reference. Maybe having a sworn enemy around to keep your brand relevant and competitive isn’t such a bad thing. Accept the challenge and Just Do It.

Fast Food

In 1924, Adi went on to set up a new company called Adidas – a combination of his nickname and surname – and placed its headquarters on one side of the Aurach River that splits Herzogenaurach. Rudi on the other hand went on to create Ruda, and erected its office on the other side of the river – effectively dividing the town’s allegiance. As you would guess, Ruda would eventually be rebranded into Puma.

95,188

The Dassler brothers, Adi and Rudi were in the shoemaking business together before bitterly falling out. Apparently it is said that Rudi had an affair with Adi’s wife and further clashes ensued. With a deep loathing for each other, they disbanded their 25-year old company Gebruder Dassier Schuhfabrik and the brothers went their separate ways.

The people of Herzogenaurach remembers a time when folks would look at another man’s feet first before anything, earning the nickname “town of bent necks”. The town still holds onto the bitter rivalry but no doubt relishes the fact that two global brands were born and bred in their backyard. Here’s the irony: If it wasn’t for a rivalry, Adidas would never exist, and we would not know the famous three stripes – the same goes for Puma. So the question that will never be answered is this: if there wasn’t any enmity between the Dassler brothers, would Gebruder Dassier be as successful as Puma or Adidas today?

Brand Value (US$ m)

olf and Rudolf Dassler, a family argument would split the town of Herzogenaurach in Germany for more than 60 years, and would make an interesting story to share.

BrandZ™

Top 10

Most Valuable Global Brands 2012 September/October 2012 | Building Trust Edition |

Lifestyle Datoâ&#x20AC;&#x2122; Johnny Mun

| September/October 2012 | Building Trust Edition

Dato’ Johnny Mun Lifestyle

DATO’ A People Business JOHNNY MUN Homefinder delved into the world of brands in this edition and found that advertising and marketing can make or even break a brand with one move. After giving his insights in our cover story, we went for a quick catch-up, with the man on our cover this time around: Dato’ Johnny Mun, CEO of Krakatua Sdn Bhd. No stranger to making creative communications work for him, Dato’ Johnny is a shining personality who also plays an integral role in the Association of Accredited Advertising Agents of Malaysia (AAAA), in fact, he also holds the seat of Vice President in this association. In this interview, he talks about how he got into the trade, views on branding and the values needed to survive in the industry. He shares…

September/October 2012 | Building Trust Edition |

Lifestyle Dato’ Johnny Mun

Homefinder: How long have you been in the world of advertising and what made you decide on this path in the first place? Dato’ Johnny: I’ve been in the advertising or communications biz for over 30 years now. I started as an ad sales rep with The Star before moving on to ad agencies and stints on the client’s side of the fence. I’ve been ‘round the cycle’ as they say. I got into the business purely by accident right after college and The Star’s offer was the ‘real’ proper job that time. Not a planned career per se.

HF: We see plenty of branding campaigns in the market today. What is the most common blunder companies make in their marketing efforts?

Dato’ Johnny: It’s funny, in my opinion there are no rights or wrongs per se in the communication biz. But if I have to say, it’s that sometimes when a brand or company sends out a message, they go overboard and aren’t focused. Remember, we cannot be great in all things in everyone’s eyes. Focus and tell the one strength you have. Focus!

HF: You have Krakatua, your own advertising agency. How does an ad agency brand itself and keep up with new trends of the trade?

Dato’ Johnny: Most agencies brand themselves through their work, their forte, positioning themselves as agencies for ‘hot creative shops’, ‘strategic shops’, ‘below-the-line production services providers’ and such. We see ourselves pretty much as a boutique agency, strategic thinkers and one that constantly challenges the conventional. We are always mindful of socio-economic developments and keep ourselves apprised of trends both on the local and international fronts to stay relevant.

HF: Surely you’ve worked with plenty of different people and personalities in your career. What are the traits required in someone to suit a job in this line, in your opinion?

Dato’ Johnny: Let’s not forget that this is a people business. Peeled ears and keen eyes are fundamental, not forgetting that belly-full of passion. It’s also my opinion that for an individual to make strides in this industry, he or she should stay grounded. Job-hopping is common place today, which leaves clients with a pretty unsavory impression of the industry; as there will be loads of confidential stuff being transferred from agency to agency. Marketers too, should ‘stick’ to their agencies instead of constantly pitching their businesses, as partnerships take time to flourish.

“Brand is logic plus

magic.” 52

| September/October 2012 | Building Trust Edition

HF: Is there a branding principle you hold dear and put to practice in your daily life? Dato’ Johnny: Our credentials say that we believe ‘brand is logic plus magic.’ Let’s not forget that the average Joe is a busy individual. He’s got tons of other more important things on his mind than reading your usual convoluted piece of literature. You’d be lucky if it even gets a glance. We try to keep things SIMPLE. Importantly, it must be relevant. Funny how it is – life’s actually rather simple if you look at it. It’s our constant chasing of material gains and to ‘stay ahead’ that always lands us in trouble.

“

THE MORE YOU TRUST YOUR INTUITION, THE MORE EMPOWERED YOU BECOME, THE STRONGER YOU BECOME, AND THE HAPPIER YOU BECOME.

”

property

– GISELE BUNDCHEN

INSIDE c c c c c c

Under Construction Properties X & Y of PropertyWTF Islands of Setia Eco Glades PKNS Perfection Buying a Pre-owned Property Beacon of Light

c c c c c c

Kajang’s Grovy Township The TTDI Touch A Cosmopolitan Appeal Business Income As Usual? Unveiling The Vale Shah Alam: An Emerging Capital

Lifestyle Under Construction Properties

Under

Construction

Properties Is it safe for you to invest in primary market today? By Faizul Ridzuan

n the last three to four years, anyone who has been buying underconstruction properties in the market would have made decent profits. Upon completion of their properties, 100% price increases are not uncommon. As an example: • I bought a unit in The Zest Kinrara for RM232,000 back in 2009 • Today similar units to mine are being transacted at RM460,000. • On paper, this particular unit has gain in values by approximately RM228,000. • I placed RM23,200 as downpayment in 2009 and on paper today it seems that I will be making gross 900% paper gain on capital in just four years. The example above is not uncommon and it’s not even my best purchase to date. Property prices have really soared since 2008, in both primary (under-construction) and secondary (sub-sale) market. The question that many investors are asking today is whether is it still safe to invest in under-construction properties? I’m not a magician, so I can’t predict the future and tell you if everything will be ok or will fall apart. However, as an investor who has made decent returns from buying under-construction properties, I could share three basic pointers that have worked well for me, and hopefully they’ll work for you as well.

DEVELOPER The first and most important entity is the developer. I normally certify a developer based on the following criterion:

Abandoned record – I will NEVER, NEVER, NEVER buy anything from a developer that has an abandoned project, for obvious reasons. I like giving people second chances, but not when it involves a few hundred thousand Ringgit of losses. www.kpkt. gov.my is a website that black-lists errant developers, I recommend everyone visit the site first before buying anything. The key here is to identify the real developer behind the blacklisted companies, as normally developer will use different shell companies for different projects.

Their current financials – Even if the developer never had an abandoned project before, we can’t rest on our laurels just yet. If you are going to be buying a unit from a particular developer, it is paramount that we know that the developer has the muscles to complete this particular project. It is great if you can obtain access to their financial standings, but these types of information are normally not made available (unless it is a public listed company). Normally, I will look at the banks that are providing the end-financing for a particular project. The more banks providing EF to a particular project, the better. It’s basically a “vote of confidence” towards that project.

| September/October 2012 | Building Trust Edition

Average returns of their past projects This is often over-looked, even by the most experienced investors. But this is of primary importance to me. There are developers who have consistently delivered above average returns to its investors in many, many projects. This means that they often priced their product sensibly to leave some room for its investors to make money, and chances are they will continue helping their investors to make money. Let me use a real past performance for developer A as an example : • 63% increase for the Ayu Kasih double-story terrace house in Shah Alam (launched in 2009) to RM530,000 from RM325,000; • 80% increase for a corner shop lot in Section 19 Shah Alam (launched in 2010) to RM4.5 million from RM2.5 million; • 135% increase for shops by Selaman in Section 7 Shah Alam that were sold for RM850,000 in 2008/2009 are now valued at RM2 million • 74% increase in semi-detached houses in Puncak Bangi (launched in 2009) to RM1.5 million from RM860,000. Chances are this particular developer will continue delivering values to its investors to generate decent returns in its future projects, and a developer that I’ll be keeping a close eye on future buying opportunities.

Under Construction Properties

Lifestyle

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FAIZUL RIDZUAN is your everyday man, though he is also a book author and property investor. He bought his first property in 2006, and now has a portfolio of more than RM5 million. He is the author of instant bestseller “WTF? 23 Properties by 30”.

courtesy of Perbadanan Kemajuan Negeri Selangor (PKNS).

PRICE The second factor is obviously the price. Typically new properties today are being sold at an unhealthy premium versus: • Existing supply of a similar category. • New upcoming supply of similar category

It goes without saying, the lower premium a particular project commands; the better it is for its investors. As an example, there’s a project launched in an expat enclave in Klang Valley at RM900psf. Project X, looks decent and flashy. But once

I compare that to other similar launches that are priced at less than RM800psf, and existing units which were going for less than RM600psf, I know that project X has priced the future premium into its pricing today and unlikely to leave me with much profits left.

SUPPLY AND DEMAND The last but just as important, is to assess the supply and demand equation of a particular development. The idea here is to be different, and play the contrarian role. To illustrate my point:

In areas like KLCC or Mont’ Kiara, where there are many supplies of units with built up of 1500sqf and above, buying smaller units like studios and 1 bedroom would be a safer move. In fact, the smaller units in this area are thriving at the moment, commanding very decent rentals and have recorded decent price increase.

If we look at landed properties, one of the best performing properties are the gated and guarded properties in Desa Park City, where some of their landed offerings have tripled in values since 2005. Excellent security feature, lovely landscaping, full facilities and self sustaining community was its unique proposition and it was very different to conventional, plain vanilla landed properties.

CONCLUSION So as you can see from the above, buying primary market properties requires a lot of homework and research. This is crucial especially if you can’t afford to make any mistakes. Thanks to the internet and property related forums like propertyWTF. com.my, a lot of your research can be done at the comfort of your home. In my

book, I’ve also shared an investing framework I used to analyze properties, called the APE framework that helps an investor to ask tough questions before investing in any property. Thanks to APE, I bought Zest and have enjoyed over 900% returns on capital today so perhaps it would do you

some good to apply APE before your next property purchase. All the best and feel free to reach me via either Facebook (Faizul Ridzuan) or write to faizul@gmail.com Please invest sensibly ya. HF

September/October 2012 | Building Trust Edition |

Lifestyle Faizul Property X & Y of Ridzuan Property WTF

ropertyWTF is an online forum hyped amongst investors and property players alike as the gathering spot to network and share comments, ideas, tips and all things property. Incepted in 2011 by two friends, the forum is gaining momentum and followers despite its tender age. Discovering more on the website, Homefinder talks to the founders of www.PropertyWTF.com.my, two men who prefers to remain incognito and are publicly known only as Mr X and Mr Y.

X Y &

PropertyWTF is a catchy name, not exactly what you would expect from a property portal, but judging from the response, it certainly worked. What was the idea and inspiration behind all this and building the site?

and we hope it will soon be the same regionally. After all, online forums are borderless, and as it is, many of the “forumers” (as we call them) are from overseas. Our trademarked tagline, “What-WhenWhere To Find?” basically sums up the key questions of all property investors.

X: Both of us regard the forum as a place for us to enjoy and promote our hobby. Buying, selling and renting properties had become routine, so we needed some excitement beyond. As for the popularity, I think one of the reasons is the name. We were thinking of names with SEO (Search Engine Optimization) in mind, but somehow all the obvious names were registered. I always thought that we needed an identity, so we changed our direction, we started to think of something catchy, cheeky, provocative, yet relevant. That’s when Mr Y came up with WTF. And it just clicked. Never mind the potential red-tapes or censorships that we are well aware of, we played it by ear.

The PropertyWTF website has spawned a very lively community, what is it that makes PropertyWTF different from other online forums out there?

We somehow managed to trademark the “WTF?” brand and its tagline which was quite remarkable actually, due to the possible challenge of misinterpretations of the acronym. Y: The key driver for the initiative and success of PropertyWTF is our passion for properties. Our “WTF?” brand is now synonymous with online property forums in Malaysia

X: To begin with, you can almost immediately sense the level of intellect, depth of discussions and the speed of information being disseminated (in the forum). We are not just about online property investors; we are a community of enthusiasts from all walks of life. Our story is quite unique and compelling but we think the most apparent difference is we’ve got passionate people behind us, and this probably sets us apart from the likes of commercially-driven portals. The things we organize are in the interest of the community and we understand the needs, as opposed to demands. Y: Mr X summed it up very well in that our passion for the forum and its community takes precedence. Our aim is to have a well moderated, independent and objective platform. Due to the high quality and challenging discussions

PROPERTY WTF Interview by Lawrence Julius

| September/October 2012 | Building xxxxxxxxxxxxx Trust Edition Edition

X & Y of Faizul Property Ridzuan WTF Property Lifestyle initiated in PropertyWTF, we have drawn a large community of “hardcore” forumers who can spend hours sharing information, deals and engaging in constructive discussions.

After only being live for a year, PropertyWTF has become a very popular hangout. How big is the community to date? X: We have over 3,000 registered members in the PropertyWTF.com.my forum itself, another 1,500 on our Facebook Fanpage, and it trickles down to about another 1,300 members on the PropertyWTF Facebook Discussion Group. From what’s accounted, not all are conversing in the forum, as some still prefer social medias like Facebook. Our numbers could be beyond 5,000 with all these put together. And it’s important to note that the numbers are real, we do not subscribe to any paid SEO-development services or social media recruitment techniques to phantom our position. We are inclined towards the quality of our community, not inflating the group artificially, nor pace ourselves to cover operational costs. We are confident the numbers will grow organically. The idea behind the movement is to cultivate the willingness to participate, share and contribute. Y: Many would frequent our online forum but they do not register themselves. There are perks in registering but perhaps many are still comfortable by just lurking and learning from the forum without engaging in any live discussions.

Handling a two-man project like PropertyWTF must be tough. How do you segregate between the both of you? Y: Mr X is more technical in nature and hence, he is the one with his hands “dirty”. As for me, I would have my mind “dirty”, no pun intended. Basically we are a perfect tag-team that complements one another. Since PropertyWTF was born from the same passion, it has worked perfectly thus far and all plans and ideas have come to fruition. We have scaled heights even large commercial corporations have failed to achieve. I believe our community-driven spirit will further catapult us to greater heights. X: We actually have some IT guys on retainer basis. But yeah, generally everything else is DIY. We have good quality volunteers too at crucial times. Now, as it grows, we find that we are handicapped and we use a lot of compensating factors. For example, being SEO “noob”, we have to make it up with

PR skills to raise the awareness and drive traffic. We do not assign tasks specifically, we just make it a point that the job needs to be done. It It helps to work with likeminded people who appreciate the online property investors’ community.

Faizul Ridzuan, featured in the previous edition of Homefinder, is a big PropertyWTF advocate. How did this relationship start and how would you describe the partnership? X: He is a friend we met over the Internet. In fact, all three of us met in cyberspace. Faizul would agree networking through the forums bring benefits at ZERO cost. You can tell by association of his book with our WTF? brand and his goodwill in promoting our platform that he is an advocate. He is a resident columnist and a PropertyWTF ambassador of sorts. And like-wise, we are his supporters. We have this mutual understanding and we can explore possibilities in meaningful ways. The blending-in arrangements, just like his book, made Faizul synonymous with WTF?.

PropertyWTF recently organized its second edition of the Online Property Investors’ Network (OPIN) event. What was the main idea behind this? Y: First of all, it was organised with the help of many unsung volunteers who share the passion. We wanted the “actual face” get-together after building a sizeable community in cyberspace. Needless to say, it was very challenging to get online investors, just like bloggers and Facebookers to get-together like that. With limited physical resources, we managed to pull-in more than 600 online property investors, making it one of the largest and most successful property investment gatherings of 2012 in Malaysia. X: A lot of piece-meal and uncoordinated discussions happen on the Internet, so the main drive of OPIN was to gather the online investors in one place. OPIN is about networking. Both of us and Faizul are examples of people brought together through cyberspace. But do be careful of who you meet over the Internet as there are always uncertainties meeting with a stranger. That said, with gatherings like OPIN, security risks are lowered and networking would be more efficient and effective when done concurrently in a group.

There is a mystery here, Mr Y and Mr X. We understand that you both prefer to remain anonymous, but why the blurred faces and pseudonyms in the first place?

X: We treasure our privacy, the same way we respect the anonymity of the forumers. While we want to share, we have our own business and careers to take care of as well. Being known publicly may be a distraction although we know it’s perfectly alright for us to pursue our hobby in such a manner. And above all, we don’t want to be typecast as property maniacs when people see us on the streets. Y: One of the unique characteristics of both of us is that, unlike many who would search to be profiled and ride in the limelight, we’d rather PropertyWTF. com.my be first as we play second fiddle. It’s all about PropertyWTF. After all, it is a community and we prefer them getting the face time. I’ll quote this, ‘You don’t need to be known to be successful and by the same token, having your face and profile all over certainly does not guarantee success.’

Finally, what is the next step for PropertyWTF, Mr X and Mr Y? X: You may have noticed that almost every mainstream media out there has started a property portal. But none have done a forum the way PropertyWTF has. We’re not saying we are better. It’s just that we are different. We would probably like to consider some suitors as we progress for mutual leveraging to improve the community experience. We are getting pressured to employ more resources to manage the forum and activities. The costs are already increasing due to capacity planning requirements and the retaining of our programmers, server manager, administrators etc. It’s time to pump up resources so that the forum can run on auto-pilot. Our direction has been mapped out, but we need a sustainable model to rollout the initiatives. Y: We learned that many business models and operatives started out from passion and hobby, so we wouldn’t completely rule out the possibility of working with other entities to ensure one of the top online property forums in Malaysia is sustainable and continues to transform the market. The operating costs are currently being funded by us. And with the high volume of online traffic continuing to rise as we speak, our servers need to be upgraded on a periodic basis. Some larger online portals and corporations have approached us but at that juncture, we would still rather be independent and not be too tainted with the aspirations of making PropertyWTF commercial. Now that we have achieved many firsts, perhaps while strengthening our position in Malaysia, we may expand beyond the shores in the coming months or years.

xxxxxxxxxxxxxx September/October Edition2012 | September/Ocotber | Building Trust Edition 2012 |

Property Islands of Setia Eco Glades

Islands of Setia Eco Glades SP Setia’s latest township, Setia Eco Glades in Cyberjaya promises not only an eco-friendly lifestyle but eight islands with a cultural twist to their themes. That’s right; within this 268-acre development, water will border eight islands – each uniquely themed according to various cultures of the world. Taking inspiration from Eastern gracefulness to Western chivalry, SP Setia presents unique heritagethemed islands that bring your dream home closer to reality. The developer takes nature seriously, as exemplified by big steps made to preserve the flora and fauna – like transplanting trees to new locations on site instead of cutting them down. Emphasis on green and a balanced living will also play a huge role on the islands as well, featuring gardens and water features. Welcome…

CHARM OF NUSANTARA Featuring Balinese architecture and style, the traditional sense of home is portrayed through the use of earthy colored building materials such as wood and stone. Nusantara refers to the Indonesian archipelago that is not only known for its myths and legends but also its natural beauty. There’s no wonder why the name evokes a sense of calm and relaxation. With an open verandah and lush greenery all around, the family can enjoy interacting with one another and take their time soaking in the environment, just like being in Bali.

ISLE OF KAMARES Welcome to Greece, or rather, the Greekinspired island of Setia Eco Glades. As one would imagine, stone will be the hallmark of this theme, influenced by Kamares, a village in Crete, Greece. At the same time blue has been set as the primary color on the island – to reflect the Mediterranean Sea. Expect to see elements of limestone, Cypress and Love timber, marble and Byzantine tiles used in most aspects of the development.

SANCTUARY OF EASTERN HERITAGE This island takes inspiration from the Peranakan or Baba-Nyonya culture. The term “Peranakan Chinese” is referred to the descendants of Chinese immigrants to the Nusantara archipelago and its culture is part-and-parcel of Malaysia’s heritage. Peranakan culture can also be traced from Thailand to Singapore to Indonesia. Just like in Melaka, the island will feature colorful expressions of the heritage and its distinct architecture. Terraced buildings with central courtyards can be expected along with decorative facades, wrought iron staircases and even Peranakaninspired floor tiles.

ISLE OF BOTANICA This island is unique in a sense it doesn’t mirror any specific culture but takes exotics plants from

| September/Ocotber 2012 | Building Trust Edition

around the world to create tribute to Mother Nature. This natural haven will entice nature lovers especially. From shrubs and bushes to trees and herbs, greenery from far locales will be carefully brought to the island for all to enjoy. Water features will also play a vital part in the Isle of Botanica.

GLADES OF WESTLAKE An ensemble of heritage islands wouldn’t be complete without a dash of Oriental culture. Glades of Westlake is the island that will bring the East into Setia Eco Glades with designs inspired by China’s Xi Hu in Hangzhou. Putting emphasis on the flow of qi or life energy, residents can expect pavilions, courtyards, rock and water formations and yin and yang decorative pieces.

SANCTUARY OF WESTERN HERITAGE As the name suggests, this particular island will emulate the architecture of western cultures – namely Dutch, French, Spanish and Georgian. These rich and romantic cultures provide a unique blend with feature like arched windows and doors, red-tiled roofs, big intricate cornice crowns and columns, double hung windows, French balconies and attics.

ISLE OF FANTASIA This island probably stands out among the rest as it will be where SP Setia looks to bring unique concepts and architecture to life. With various cultures set to the other islands, this is where the developer can surprise and maybe create a heritage of their own here in Setia Eco Glades.

JEWELS OF GRASMERE This island is all about the charm and beauty of a classic English garden. Beautiful and lush landscaped greenery worthy of an artist’s canvas is how an English garden should be. On the island, residents will find stone cottages with steeply pitched roofs and shuttered windows waiting for them at Jewels of Grasmere. Add in low stone walls and wooden fences, and the illusion of being in England’s town of Grasmere is complete.

Property PKNS Perfection

PKNS PERFECTION

Investing for the benefit of yourself and others 60

| September/October 2012 | Building Trust Edition

PKNS Perfection Property

ong before countless big players dominated the real estate scene, before talks of sustainable cities and townships, and before affordability of houses became an issue, there was already one giant in the market, stamping its mark for the future.

the private sector. It is also the mastermind behind 11 major integrated townships such as Shah Alam, Petaling Jaya and Kota Damansara among others.

Formed in 1964, the Selangor State Development Corporation or Perbadanan Kemajuan Negeri Selangor (PKNS) has had more experience in property development than many would have thought so. The name has more often, in the public’s eye, been associated with social housing – providing affordable and low-cost houses for the population in the state which in truth, was its initial objective. But there’s more than meets the eye for the Selangor state government’s development arm in recent years.

Impressive indeed is the portfolio of PKNS, but what really sets it apart is that it still stays true to its roots as a provider of affordable housing for the underserved. Othman Haji Omar, General Manager of PKNS explains that PKNS does not receive grants from the Government. Therefore, the company itself has to generate profits to subsidize these homes and that is where the medium to high-end developments step in.

Taking on developments ranging from affordable to luxury high-end residential, commercial and industrial, this mammoth developer is usually involved in more than 85 projects at any one time including those by its subsidiaries and collaborations with

EXCELLENT CHOICE FOR A CAUSE

“Profit is only a means to an end. The profits made is pumped back into the development of affordable homes as well as facilities and amenities for the community,” he says, adding that homebuyers should feel good because by buying a PKNS home, they are creating an additional 10 shelters for the underprivileged.

Latest PKNS projects Vega Residensi 1

Datum In-City, a soon-to-be integrated commercial development in Petaling Jaya.

• 18-story apartment, 356 units • Located in Selangor Science Park 2, Cyberjaya • Commercial land, Leasehold • Expected completion by March 2013 • Unit types – Studio, 3 Bedrooms, and Duplex • Built-up between 535sf to 921sf • Price from RM243,888 (from RM475psf)

Why buy here? • Located within education hub with up to 9 international and local universities and schools, good catchment of student population • Many MSC-status offices and headquarters within Cyberjaya, good catchment of working class and professionals • Good network of highways and access roads • Kitchen cabinet and master bedroom wardrobe included

Y.Bhg. Tuan Othman Haji Omar, General Manager of PKNS

September/October 2012 | Building Trust Edition |

Property PKNS Perfection

While PKNS is diverse in its developments, one thing is for sure; buyers of any level are presented with a great investment opportunity. Generally, its products are priced 10% to 15% lower than others out in the market. Couple that with additional discounts for Bumiputera allocated units, buyers are assured of valuable asset. And logically speaking, this inadvertently leads to a higher capital appreciation for buyers. Case for example, the Ayu Qaseh double-story link houses in the township of Alam Nusantara were launched at RM325,000 back in 2009. Those are now selling between RM480,000 to RM530,000 – an increase of about 50% to 60%. Other developments by PKNS have also enjoyed significant increase in value, some up to 135% within the span of less than five years. While all these seem jaw-dropping enough, the stigma that has stuck with PKNS is that with cheaper prices, quality and design is compromised. You might just want to hold that thought. Aesthetics are also a major aspect of PKNS properties. Not reserved to the mid to high-end, but even the low-cost high-rises present an appealing architecture with nicer facades, colors and finishing, unlike traditional flats. “The aim is to improve on the quality of life of these people. We pay attention to both the hardware and the software – hardware being the design of these affordable homes, while the software comes in the form of facilities such as tuition centers, nurseries, and gardening spaces for the ground floor units,” says Othman. Apart from that is the fact that PKNS has never abandoned a single project throughout its 48 years. This pretty much guarantees any buyer of a completed home. And while the “build-then-sell” issue is so passionately debated in the market, PKNS have always been selling most of their properties only when it is near completion.

SETTING THE BAR Strides made by PKNS in transforming its brand have not gone unnoticed, having garnered international as well as local awards. Its most recent scoop was the Top 10 Property Developers at the BCI Asia Awards for the second consecutive time this year. It was also presented the BrandLaureate Top 10 Masters Award (Property Development, Asia Pacific) in 2011 while its 9,600-acre city of Shah Alam was named Most Sustainable City by the National Housing and Property Summit 2010.

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Latest PKNS projects Krisalis

• 12 units of limited edition semi-D • Located in the heart of Kelana Jaya in Petaling Jaya • Freehold • Expected completion in November 2012 • 4+1 bedrooms • Built up – 3,719sf, Lot size from 4,950sf • Price from RM2.2million (From RM592psf)

Why buy here? • Exclusive and limited number of units • Very high potential for capital appreciation as it is a landed property in Petaling Jaya • Scarcity of land within the area • Located in established residential area with good commercial offerings and public transportation • Five minutes to the LDP with good access roads including Federal Highway, SPRINT and NKVE

PKNS Perfection Property

An affordable high-rise with a striking facade

PKNS affordable homes are much more pleasant to the eyes unlike traditional flats

On top of that, PKNS also places emphasis on meeting the quality and green standards of the day including the Green Building Index (GBI) and Quality Assessment System in Construction (QLASSIC) among others. An example would be Laman PKNS, its soon-to-be headquarters which is going for the GBI Platinum rating. “We believe in benchmarking ourselves and our developments on standards and quality ratings and we want to ensure that our projects incorporate the latest practice of eco-sustainability architecture,” states Othman.

Datum Jelatek, an iconic, state-of-the-art mixed development in Kuala Lumpur

BUILDING SUSTAINABLE COMMUNITIES While awards may give the good name of PKNS a boost, its focal point has always been about understanding the needs of its customers. One of the values here at PKNS is being “Customer-centric”. And to live up to that value it has the PKNS Careline, a combination of seven channels including a toll-free number, website, email and Facebook page where customers can send in feedback, complaints and enquiries about PKNS. Moreover, PKNS is definitely not “all talk and no action”. Once a call or report is received, a PKNS Response Team immediately responds to it, offering free maintenance and repair works to any of its strata-titled prop-

erties, including some of its flats built almost 40 years ago. Throughout the years, PKNS have understood the need to strike a perfect balance of work, live and play. Made to sustain through high and low times, PKNS have delicately carved out blueprints for each and every township it has built, making sure it is integrated with industrial components to create jobs, then building enough houses and commercial offerings to support that new population. By the sheer size of some of these townships, they are now even considered cities in its own right. Thus the investments put in for the infrastructure and other components such as stadiums and mosques are no small matter. “With townships as big as 9,000 acres (Shah Alam) and so on, we typically spend between RM1 billion to RM1.5 billion just on infrastructure. We believe it is important to a successful township,” says Othman. Truly, PKNS has come a long way to what it is today – a premier property developer that cares for the welfare of the underprivileged while introducing attractive and innovative products for all levels of society. Having built countless houses ranging from affordable housing to luxury high-end, commercial centers and industrial parks, not to mention megasized townships, it is hard not to see PKNS as a developer of choice. HF

For more information on PKNS and its projects, call the PKNS hotline at +603 5520 1234 or visit www.pkns.gov.my

September/October 2012 | Building Trust Edition |

Property Buying A Pre-owned Property

Buying A Pre-owned Property By Chris Tan

wning a home is everyone’s dream and one of the most im important goals in life, especially in developing economies with the ever budging middle class. However, due to the substantial price escalation of real estate for both landed and high rise over the years, buying is now a near “mission impossible”, in fact an elusive dream for most of the younger generation. This is a common phenomenon for the region and not isolated to Malaysia alone.

Notwithstanding the hard facts above, buying and owning a property remains a fascinating experience, a great milestone in your personal success. While you might be happily living your dream, it can turn into a nightmare if not managed properly. Considering it is probably the single biggest investment you will make, consuming most of your income, lack of preparation and knowledge may give you a pricy lesson.

First Question: First Hand or Second Hand? It is common to buy a brand new product directly from the developer. Normally, these purchases are subject to a construction period of two to three years. This is ideal when you’re in no hurry to move in; where you normally pay the prevailing price at the time for a unit that could command a higher value when delivered. These first hand purchases are well regulated under law with statutory prescribed agreements and tightly monitored stake holding pay payment processes that protect the best inter interest of home buyers. In addition, these units also come with a warranty in defects for a period of 24 months.

Developer - sale

If you require immediate use of your unit, look at the secondary market or “sub-sale” instead. Buying from the owners second hand however, is not as well-regulated compared to first hand purchases. In another word, parties can freely incorporate any term and condition in the Sale and Purchase Agreement (SPA) – subject to a set of norms and practices (including that of the banks, land office, stamp office etc.) to be mutually agreed upon. As such, the terms and conditions in the SPA will become piece and parcel of the sub-sale transaction – from the beginning to end.

Standardised SPA

Sub-sale

“free style” SPA

So, what do you know about sub-sale transaction? transIn this six-part series of articles, we will explore the important elements in a sub-sale trans action from 3 different stages:(1) Pre-signing of SPA “Before” (2) Pre Completion of SPA “During” (3) Post Completion of SPA “After” (2) During

(1) Before

| September/October 2012 | Building Trust Edition

(3) After

Buying A Pre-owned Property

Property

Pre-signing of SPA (Before)

STEP 1:

OPTION TO PURCHASE (“OTP”) Before entering a formal SPA, it is common to sign an Option to Purchase (“OTP”) with the vendor. An OTP is the first document that stipulates the basic terms and conditions of the sale. Sometimes, it will include special conditions like the sale is subject to loan approval by the financial institution, shall include fittings, etc. Most of the time, it is prepared by real estate agents and only taken

over by lawyers in negotiations after the OTP is signed. It is advisable to get a lawyer to read your OTP before you sign, as agents are not legally trained and might not adequately reflect the real intention of parties. The SPA will later supersede the OTP, although most of the terms and conditions in the OTP will be included in the SPA.

• Remember: Unlike verbal agreements, OTP has a higher level of contractual effect. Therefore, once OTP is signed, you are committing yourself in the sale and purchase and on every item you have agreed in the OTP. There are consequences stipulated in the OTP in the event you choose not to sign the SPA.

Basic Terms and Conditions in OTP Property details It defines the location and description of the property you are buying from the Seller. • Don’t Forget!: Make sure the property you intend to buy is the one described in the OTP. Name of parties The name of the Seller and Buyer will be stated in the OTP. • Tips!: If you are undecided on including the name of the Buyer in the SPA, you may sign a provision that allows you to nominate another person in your place for the SPA. • Remember: The Seller and the Buyer cannot be a minor (18 years below) and a bankrupt. If the Seller is a company, make sure that it is the director or authorized personnel signing on behalf of the company.

• Beware!: Watch time frame to make the relevant payments. • Tips!: If the payment deadline is unreasonably short, you may fail to make payments on time. Surpassing a payment deadline shall unnecessarily prolong the entire transaction. Signing of SPA The time frame to sign the SPA by all parties will be stipulated in the OTP. Usually, it is 14 days or 14 working days from the date of acceptance of the OTP. • Beware!: Non-compliance of the above allows the Seller to forfeit your Earnest Deposit. • Tips!: Appointing a solicitor to represent you in the sub-sale transaction is the immediate action upon signing of the OTP. Your solicitors shall prepare the SPA to be signed by both parties. In fact, get the lawyer involved even during the OTP stage.

Payment details Total Purchase Price, Earnest Deposit, Balance Deposit and Balance Purchase Price will be stated in the OTP.

“As-is-where-is” This word is usually used in a sub-sale transaction. It actually means that the Property is sold in the condition and state when you sign the SPA and as per your last inspection, subject to wear and tear. • Beware!: The Seller might want to retain some of the fixtures and fittings from the property notwithstanding it was there during your inspection. This is especially true when you inspect the property when it is still occupied by the Seller. Don’t be surprised if the property that is delivered to you later is substantially different from the one presented by the Seller. Please specifically mention in the OTP if there are specific items you wish to have along with the property. • Tips!: Joint inspection with the Seller is crucial. If there is any defect detectable in the property and the Seller has promised to repair the same, you may consider including it as a Special Condition. Otherwise, it can be a great negotiating tool to bargain the price of the property before the sale is concluded. Normally in such circumstances, you would incorporate another joint inspection of the property prior to taking delivery of the same.

STEP 2:

NEGOTIATION BY THE LAWYERS TOWARDS THE FINALIZATION OF THE SPA Negotiating the terms and conditions to be concluded in the SPA is certainly the lawyers’ job. The Seller and Buyer shall appoint their respective lawyers to avoid any potential conflicts of interest. During the negotiation, the lawyers shall vet the SPA, advise you on your rights and obligations and to negotiate the most useful terms and conditions enabling the finalization of the SPA.

Your lawyers shall negotiate the terms and conditions to your best interest. But of course, some standard market practice shall be adopted in the SPA. Sometimes, the Seller and the Buyer will “share” the same lawyers. However, lawyers can never legally represent both Seller and Buyer in the same sub-sale transaction. “Sharing” the same lawyers

would actually mean leaving one party unrepresented. Think about this: “Sharing” the same lawyer might be a total disadvantage for you, as terms and conditions in the SPA may be one sided. Furthermore, in the event of a dispute, the “shared lawyers” has to take a side. Don’t be penny-wise and pound foolish. HF

September/October 2012 | Building Trust Edition |

Property Beacon of Light

BEACON OF

Suria Jelutong, Catering for Tomorrow’s Community

LIGHT W

hat comes to mind when one hears about Bukit Jelutong in Shah Alam is peaceful greenery removed from the busy city of KL and at most, a collection of world class industrial parks nearby. But what many may not know is the great plans in place for the near future and the potential it holds. And with

huge additions to this little suburb, there’s bound to be growing needs from incoming settlers to this address. This is where Sunsuria Group steps in, catering for the ever more sophisticated demands of tomorrow’s society with Suria Jelutong, a freehold mixed commercial development, the first of its kind in its vicinity.

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Once completed in early 2015, Suria Jelutong will house 665 serviced suites, complete with an array of shops and retail boutiques – an exceptional convenience for residents who just needs an elevator ride to their favorite F&B haunt or for some weekly grocery shopping. Of course what is convenience without comfort? No sweat, comfy standard units here come in either studio, two

Beacon of Light Property

or three bedrooms, offering a built-up from 450 sq ft to 1,334 sq ft. Then there are the premium units which offer a slightly more spacious option. Walking into one of these premium three-bedroom homes with builtups from 1,237 sq ft to 1,657 sq ft, you will be charmed by the detailed finishes such as the Merbau timber flooring for the bedrooms, homogeneous tiles for the living and dining area, ceiling finishes, and a digital touch screen lock for its entrance. Some units even have its own private Jacuzzi in the bathroom. While your home may be perfect, there’s only so much you could do within. Now it’s time to bring those sunglasses and swimwear out to the sky pool located on the top floor of Suria Jelutong. Whether it’s a routine lap or just a dip, you’ll enjoy a breathtaking view of Bukit Jelutong. Of course, if you’re not aquatically

Why buy here? • First of its kind in Bukit Jelutong catering to a growing professional community • Excellent accessibility via an array of highways • Reputable developer

Suitable for? • Young couples or families who prefer a smaller but comfortable home • Investors looking to catch the wave of growth early • Professionals who work in KL, PJ or Klang

tuned, just head on to the viewing deck at the sky link bridge which connects the two towers of Suria Jelutong. There is also a gymnasium and a playground at this high altitude floor, plus rooms for reading, indoor games or for a business meet. An array of retail tenants soon to arrive.

Suria Jelutong

• Launch – April 2012 • Expected completion – First quarter of 2015 • Shops, retail boutiques and serviced suites • Serviced Suites, 13 stories, 665 units • Standard units • Studio, 2 bedrooms or 3 bed rooms, 450sf – 1,334sf • 1-2 car parks • Semi-furnished – Entrance door grill, Two air-conditioners, Built-in kitchen cabinet set, Vitroceramic hob, Cooker hood, Washing machine & Dryer, Refrigerator, Built-in wardrobe in master bedroom, Built-in bathroom basin counter, Water heater, Interior design & installation • Premium units • 3 bedrooms, 1,237sf – 1,657sf • 4 car parks • Semi-furnished & luxury upgrade – Wall finishes, Merbau timber flooring in bedrooms, Plastered ceiling cornices, Premium power switches, Digital entrance door lock, Jacuzzi (For type 1,657 sq ft only) • Facilities – Infinity sky pool, Sky Gymnasium, Viewing Deck, Reading Room, Games Room, Meeting Room, Function Hall, Built-in fiber optic points, Centralized Astro b.yond point • Proposed retail tenants at facilities floor – Laundry, Kindergarten, Convenience store, Café • Security – Access card system at lobby entrance, lifts and resident car park, 24-hour CCTV surveillance, Panic button at podium and basement car park

How to get there? • GPS Coordinates - N3° 5’ 52”, E101° 32’ 18” • 40 minutes from KL Int’l Airport via ELITE • 35 minutes from KLCC via SPRINT and NKVE • Via Guthrie Corridor or NKVE, turn off at Bukit Jelutong interchange

September/Ocotber 2012 | Building Trust Edition | September/October

Property Beacon of Light

The sky pool offers a breathtaking view as you relax.

SOPHISTICATED SOCIETY A haven of peaceful living complemented with abundance of emerald green spaces, Bukit Jelutong holds much potential in terms of development. With the construction of the massive billion ringgit Bukit Jelutong Commercial Centre (BJCC) underway, the township should see an influx of more offices and commercial tenants, and thus more of the young workforce migrating in. That is not the only big news for residents of Bukit Jelutong, of whom some have formed a residents’ association and are actively communicating online through a few community forums and websites. The arrival of a college by world-renowned Massachusetts Institute of Technology (MIT) through a joint initiative with Universiti teknologi Mara (UiTM) will also see an addition of international academicians, students as well as professionals to this community. At large, a good news as Bukit Jelu-

tong may very soon see a growing demand for high-rise residences. Another boon to the residents of this two-decade old township is its connectivity. With so many highways and expressways to choose from including the New Klang Valley Expressway (NKVE), the North-South Expressway Central Link (ELITE) and the Guthrie Corridor Expressway, there is just no way you can complain about being too far from anywhere.

MORE GOOD THINGS TO COME Suria Jelutong may be an all-in-one place to live with shops, boutique and more. But this is only the first phase with more to come in the near future. Targeting investors, homebuyers as well as business owners alike, Sunsuria’s conviction in Bukit Jelutong is sound.

How to buy? • Call +603 6142 2727 or visit www.sunsuria.com. • Visit Sunsuria’s sales gallery at Suite 1-3A, Main Tower, Sunsuria Avenue, Persiaran Mahogani, Kota Damansara, PJU 5, 47810, Petaling Jaya, Selangor, Malaysia.

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And to back that up is a string of successful developments since its inception about 20 years ago including the Ampang Sports Centre, retail offices and the Sunsuria Technology Centre (semi-D factories) in Kota Damansara and other commercial and residential developments spread across the Klang Valley. Sunsuria is one of the early birds to catch the wave of growth in this suburb in Shah Alam with Suria Jelutong. Architecturally appealing, with major convenience at the push of a (elevator) button and excellent travelling options to KL, PJ or Klang, it is indeed to the sophisticated investor and homeowner, a quality and valuable asset to own. HF Artist impression of Suria Jelutong

Property Kajang’s Grove Township

KAJANG’S GROVY

elcome to the town of Kajang, where the air is new, green is plenty and properties flourish. A town of rich history, it is now an upcoming hot zone which heated further after the government announced the Mass Rapid Transit (MRT) project with a station in line for Kajang. As people start to take notice and scramble for properties here, they will find a township that stands out, TTDI Grove, a township developed by Naza TTDI Sdn Bhd, the inceptor of now iconic Taman Tun Dr Ismail (TTDI) in Kuala Lumpur. After the success of TTDI, the company looked to emulate it in other regions and TTDI Grove in Kajang is one of them. After successfully launching Grove West – a section of the township which catered affordable yet tasteful abodes – Grove East was introduced, offering a more premium range.

One of the phases of Grove East is Camellia – TTDI Grove’s only semidetached development. The homes of Camellia are perched on elevated ground, making it an attractive premium prospect. That said, Camellia is a private and low-density encampment which makes for a very family-friendly, close-knittedcommunity environment as well. 36 units of semi-detached homes carefully and strategically placed carry the hallmark and layout style of TTDI Grove. Priced from RM1.45 million and above for units builtup from 3,499 sq ft, Camellia is one of the stars of Grove East, if not the whole township – which is entirely freehold. If you reckon another choice to suit preferences, Grove East has another phase that may be to your liking; introducing Iris or Phase 12. Iris features premium three-story linked homes built-up from 2,969 sq ft to

TTDI GROVE @ Kajang

• Freehold • Township • Land area, 113.53 acres • 15 phases • Developed by Prestige Improvement Sdn Bhd, a subsidiary of Naza TTDI Sdn Bhd

IRIS @ Grove TTDI

• Three-story link homes • Built-up from 2,969 sf to 4,026 sf • Priced from RM938,000 to RM2.0 mil • 71 units

CAMELLIA @ Grove TTDI

• Semi-detached • Built-up from 3,499 sf to 5,334 sf • Priced from RM1.45 mil to RM2.99 mil • 36 units

4,026 sq ft with prices starting from *RM872,340. The homes of Iris have large, expansive windows with aluminum louvers that allow natural lighting into living spaces while

Kajang’s Grove Township Property

TOWNSHIP TTDI Grove

Camellia is the only semi-detached development in TTDI Grove.

Why buy here? • Close-knitted township community • Upcoming MRT station • Good potential for capital appreciation

keeping the privacy of residents. Spacious and luxurious, Iris not only excels in beauty, but like all TTDI Grove developments it also offers the advantages of township living – better amenities, security, community, lifestyle and so on. For those who opt for Kajang, they will notice a freshness in the air compared to the city; one that can only be masked by the “tasty” fragrance of skewered barbequed meat, or satay – which the town is famous for. Certainly, Kajang will liven up even more as developments start to roll in. Though the town is indeed bustling, it isn’t as hectic as

capital city Kuala Lumpur, found approximately 22.5km away. And with the MRT now underway, residents will be excited about future prospects and visiting friends in the city with greater ease. While Kajang waits for the MRT – aimed to complete in 2017 – there is a good network of existing roads connecting to its neighbors. Residents will be able to access highways like the SILK Highway, New Klang Valley Expressway (NKVE) and others that will help everyday commute to work or to the grocer’s. Driving home to TTDI Grove is hence a not-so-jammed affair. Existing amenities are also vital to TTDI Grove’s prosperity as Saujana Impian Golf and Country Club, Sentosa Medical Centre, Kota Kajang Complex, Kajang KTM (Keretapi Tanah Melayu) Station, New Era College as well as Hospital Kajang are all within the township’s reach. With

Grey aluminum louvers of Iris allow natural lighting indoors.

TTDI Grove in the mix, commercial centers and other amenities are expected to grow alongside. Developer Naza TTDI might have found their new gem as they try to tap into the potential of Kajang. There was once when many believed TTDI in Kuala Lumpur was too far from the city and will never succeed – time has proven them wrong. Now with TTDI Grove looking promising, many will be predicting success stories in the land of Kajang. *After 7% Bumiputera discount.

How to get there? • 25-35 minutes from KL City via Cheras-Kajang Highway, NorthSouth Highway, BESRAYA Highway and SILK Highway. • 45 minutes to KLIA via NorthSouth Expressway

Property Kajang’s Grove Township

Why buy here? • Gated & Guarded • Freehold • Low Density • Community living • GBI Township pilot project • Unifi Ready • Good road network and amenities • Capital Appreciation

How To Get To Alam Impian? • GPS Coordinates – 3° 1’ 59”, 101° 30’ 17” • Via North Klang Valley Expressway (NKVE), North - South Expressway Central Link (ELITE), Shah Alam Expressway (KESAS) or Kemuning – Shah Alam Highway (LKSA) • 30 to 40 minutes to Kuala Lumpur via KESAS or Federal Highway and LKSA • 5 to 10 minutes to Shah Alam city center via LKSA

Suitable for? • New families • Investors looking for capital appreciation

Special Promos

• 5 % Special Rebate (End & Corner Unit only) • Free legal fees on SPA • Free legal fees on Loan Agreement • Free Stamp duty on MOT • 7% Bumiputera discount Terms & Condition Apply

eveloping properties to stand the test of time is a tricky feat. With more than 39 years of property creation under the hood, Naza TTDI Sdn Bhd has proven their dexterity. Over the years the company gained momentum through experience, scaling the levels to become one of the country’s premier names in property development today. The company’s name is derived from their well-known accomplishments in Taman Tun Dr Ismail (TTDI) – a development started in 1973 and was criticized for being out-of-the-way from

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Kuala Lumpur city center. As time will tell, the community not only stands vibrant today, it is also a prized area in the Klang Valley and one of the most sought after locales in Kuala Lumpur. All this after almost four decades since development started. TTDI set the standards with its lively residential community, tied together with vibrant commercial heartbeats. Growing in character and charm throughout the years, TTDI’s spacious landed properties and open spaces is as much a hit today as it was back then.

Kajang’s Grove Township Property

TTDI ALAM IMPIAN @ Shah Alam

• 208 acres • Township • Freehold • 13 phases • Developed by TTDI Land Sdn Bhd, subsidiary of Naza TTDI Sdn Bhd

AQUINA @ TTDI Alam Impian

• Double-story terrace • Built-up from 2,476sf to 4,224sf • Priced from RM606,000 to RM1.6 mil • 126 units • Limited Units

ZIRCONA @ TTDI Alam Impian

• Double-story terrace • Built-up from 2,222sf to 4,093sf • Priced from RM625,000 - RM1.6 mil • 123 units • Limited Units

Naza TTDI is a company that takes pride in delivering quality, but not only that, a key trait of the company is producing ahead of schedule. When work on TTDI Plaza Condominium started, it took only a fraction of the time required, finishing eight months ahead of the deadline. Plenty more developments will follow in this pattern, such as Jayamas Shop Offices which was ahead 20 months. The company took this

in their stride and made it their strength.

A LAND OF DREAMS In a move towards high-impact premium-end properties, the company undertook projects like the Platinum Park mixed-integrated development and the Matrade Exhibition center project. Master of

LAUNCHING SOON VANELLIA @ TTDI Alam Impian

• Bungalow • Total Unit – 42 • Lot Size 60’x100’ • Built up from 4,984sf to 5,176sf • Launch – 2H 2012

CITRINA @ TTDI Alam Impian

• Semi D • Total Unit – 56 • Lot Size 45’x85’ • Built up from 3,422sf to 4,132sf • Launch – 2H 2012

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Property Kajang’s Grove Township

a wide range of property developments, it is still undeniable Naza TTDI’s roots in township development runs deep as they unveiled TTDI Alam Impian in Shah Alam. Already becoming a popular choice for buyers, TTDI Alam Impian in the Alam Impian neighborhood in Section 35, Shah Alam will consist of closely-knit communities divided into nine phases of freehold residential and commercial enclaves. This new 208-acre township is already underway and poised to bring TTDI’s touch into Shah Alam. Literally meaning “dream world” in the Malay language, Alam Impian is certainly living up to its name, featuring unique landscapes and tastefully located parks. The township is a sustainable sanctuary for those who call it home, especially for the families. Designed with open spaces, lush parks, soothing green pastures and hills acting as backdrop, this is a Green Building Index (GBI) certi-

fied township. This is coupled with modern concepts, well-planned designs and good location – gelling with the overall feel and environment. It is certainly up to par with Klang Valley townships, minus the hectic traffic jams. Shah Alam’s network of roads in itself is well connected, so getting around will not be such a hassle. More good news for Alam Impian residents is the recent opening of the Kemuning - Shah Alam Highway (LKSA) which connects the area directly to key points such as the Shah Alam city center and Kota Kemuning. Even travelling time to Kuala Lumpur has been cut via this new route as it links directly to the Federal Highway and Shah Alam Expressway (KESAS).

TASTEFUL OFFERINGS Alam Impian’s first phase was 136 units of double-story terraces called Spira. The developer’s reputation evi-

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dently played a role as Spira sold-out within one day of launch. Already owner-occupied, Spira’s units with built-ups from 1,855 sq ft to 2,808 sq ft, priced from RM382,000 to RM638,000 was an obvious hit. The second phase of TTDI Alam Impian, follows in Spira’s steps with doublestory linked houses, christened Viola sold out within three days of launch. The township is now ready to introduce its latest with two unique linked-home schemes, namely, Aquina and Zircona. Aquina is next in line after Sephira, offering 126 units of double-story linked houses themed to rejuvenate your senses in line with the township’s overall incorporation of green building methods and landscapes. The township’s low density atmosphere enables one to enjoy the pristine and calm environment without much in the way. It offers limited units of double-story super-link homes with built-ups starting from 2,476 sq ft to

Kajang’s Grove Township Property

How to buy? • For enquiries on Alam Impian and other projects, contact 03-2787 7921 / 03-2787 7969

Zircona with a total of 123 units of double-story linked residences offers another take on the modern architectural concept showcased by the previous two, will be a gated-and-guarded enclave with a single entry-point, adding to the safety facet. Built-up from 2,222 sq ft to 4,093 sq ft, Zircona also incorporates the green elements that foster TTDI Alam Impian’s cause. In terms of amenities, Zircona homes will be surrounded by retail, education, social and lifestyle amenities that serve as a convenience to the residents. High-speed internet will also be available in TTDI Alam Impian as it gears to become a Unifi township.

sq ft, these units feature open and wide spaces that give a great sense of freedom, light and ventilation to the individuals inside. This sense of space is elevated more with sliding glass doors, open and interconnected rooms, as well as gardens to break the boundaries of indoor and outdoor. Should residents feel the need to add their own touches in the future, the big rooms offer the flexibility to add and expand further. Another fine feature to Citrina is the wide Family Area on the first floor which is joined to a spacious lanai for the whole family to enjoy and make full use of. Be creative and the lanai can be transformed for a variety of uses, like a zen garden, or a family barbeque area, don’t you think?

For those looking for something exclusive, a home spacious enough for the family, not to mention elegant, one of Citrina’s 56 units of two-story semi-detached homes might just cater to that. Built-up from 3,422

Saving the best for last, at the top of Alam Impian’s crop one will find the bungalows of Vanellia. This segment within Alam Impian is the icing on the cake as Vanellia offers a limited number of units to keep the exclu-

4,224 sq ft priced from RM606,000 to RM1.6 mil.

sive factor in check. Families would feel more than comfortable here as the homes are built from 4,981 sq ft and above to give you, your partner, kids, grandparents, grandkids, cousins and friends enough room to stretch and practise their yoga – maybe this is a bit exaggerated, but the point is, this is a spacious home. It is luxury living at its finest; tucked within the safe haven of Alam Impian, Vanellia’s low density lakeside residences is premium for those who live the good life, and would like to indulge. If Naza TTDI’s latest endeavors are anything to go by, then it looks like they are certainly living up to expectations. The architect that brought us TTDI in Kuala Lumpur now looks toward emulating success in other regions, and Alam Impian is one of them. So with more-than-capable hands at the helm, buyers can rest assured their investments are in good order today and for many years down the line, for sure.

xxxxxxxxxxxxxx Edition | September/Ocotber 2012 |

A Cosmopolitan Appeal Property

COSMOPOLITAN APPEAL Mah Sing’s cozy gem, designed for Cyberjaya folks

ince its establishment in 1999, the city of Cyberjaya, also known as Malaysia’s Silicon Valley, has managed to stamp its mark on the world map. It now houses over 500 Multi-National Corporations (MNC) and local corporations corporations including IBM, Dell, HP, Ericsson and Shell, while at the same time serves as an education hub with several worldclass institutions including Limkokwing University, Multimedia University, Cyberjaya University College of Medical Sciences (CUCMS), Kirkby International College and ELC International School, as well as four upcoming universities. With a 57,000-odd population made up of young professionals, academic staff and students, this MSC-status city was built as a city of the future complete with state-of-theart infrastructure, making it a true global ICT hub. It is also enjoying good market growth attracting people from adjacent population centers like Putrajaya, Puchong, Subang Jaya, Serdang, Seri Kembangan, Kajang and Semenyih.

Garden Plaza’s modern contemporary facade

September/October 2012 | Building Trust Edition |

Property A Cosmopolitan Appeal

Garden Plaza

• Mixed development of lifestyle suites and retail outlets • Three residential towers – Harvard (29 stories), Oxford (28 stories) and Cambridge (21 stories) • Total 1,149 units, 1 to 4 bedrooms • Built-ups – 450sf, 700sf, 1,000sf • Freehold, 6.31 acres • Price from RM290,800 • Expected completion – 42 months from SPA date

Mah Sing’s 18th Anniversary Promotion • Low down-payment scheme, Developer Interest Bearing Scheme (DIBS), free SPA legal fees and disbursement, M Club member’s repeat purchase discount, pre-approved loan assessment by participating banks and buyer get buyer rebate

Obviously with such a standing, it is of no surprise that Cyberjaya has sprung up on the radar of some of the country’s most prominent property developers and Mah Sing Group Bhd is one of the first developers to venture in. Mah Sing’s project in Cyberjaya, known as Garden Residence, encompasses approximately 160 acres of land comprising super links, semiDs, bungalows and SOHO units. The SOHO development is strategically situated within the Garden Residence’s enclave on a 6.3-acre piece of freehold land, known as Garden Plaza. A mixed development with three 78

you receive the keys. Moreover, the projected rental returns of 7% should make Garden Plaza a potential option among investors. Interested investors or homeowners would also be happy Built with investors and young couples to know that Mah Sing is offering adin mind, the lifestyle suites at Garden ditional goodies in conjunction with Plaza offer three different built-ups, its eighteenth anniversary. each designed to suit its residents’ various requirements. The 450 sq ft and For those of you who are ready to 750 sq ft units each come in two varia- make this place your new home, you tions that are perfect for young pro- are in for a treat with the many refessionals or students, while the larger sort-like facilities available including 1,000 sq ft units are catered towards swimming pools and a well-equipped fitness center. Also, you may enjoy young families. jogging along the walking and jogSporting a modern contemporary ging path in the natural forest reserve. architecture, the developer is also offering buyers the flexibility to choose Garden Plaza is also equipped with their interior design of choice – suit- alfresco café cum lounge for gathering their own need and preference. ings, be it social or business; while It is an even easier decision since all the library should just be the perfect units come fully furnished, complete quiet spot for studying or catching with electrical appliances and in a up on work at home. move-in condition. For those who need therapy... retail And why not look at it as a brilliant therapy that is, they can head on investment opportunity since it is down to the retail outlets at the lower ready to be rented out the moment ground where a variety of restaurants, blocks of residential units towering over a retail pavilion, Garden Plaza offers an escape to your very own cozy abode amidst a vibrant lifestyle.

| September/October 2012 | Building Trust Edition

A Cosmopolitan Appeal Property

Why buy here?

Swimming pool and alfresco are just two of the many available facilities at Garden Plaza.

cafés, boutiques, sundry shops and more should comfortably fulfill a family dinner or light shopping. There isn’t a shortage of either with the Cyberjaya Street Mall, Carrefour and Parkson at Alamanda Putrajaya, Tesco and Giant in Serdang, the IOI Mall in Puchong, and others nearby. Dwellers are indeed presented with a great food and shopping experience. While Cyberjaya is a self-contained city in its own right, people here will never find themselves too far from other towns and cities. A 20-minute drive via the Maju Expressway (MEX) is all it takes to get into KL City while the ELITE and LDP highways offer quicker options to Subang Jaya and Shah Alam, and Puchong respectively. Frequent flyers can also easily get to the KL International Airport (KLIA) via the ELITE within 20 minutes. To support the population of workers and students here, naturally, Cyberjaya is also equipped with sufficient modes of public transport. Residents can either travel a mere 3 km to Putrajaya Sentral

Station and hop on to the high speed KLIA Express Rail Link ERL to get to KL Sentral or KLIA, or they can use the Cyberjaya Dedicated Transport System (DTS) bus shuttle service to travel from Cyberjaya to Klang Valley, Seremban, Klang, Gombak and Kepong. In addition, the Cyberjaya Park and Ride facility provides conveniences to the Cyberjaya community to park their vehicles at designated car parks and use the buses to commute instead. Mah Sing’s foray into Cyberjaya with the Garden Plaza is indeed a move that would bring a unique home experience, offering a perfect balance of work, learn, live, and play as it offers a natural forest park for residents to enjoy; such as jungle trekking with their families and friends, just at their doorstep. Through this prime development, Mah Sing has proven itself in delivering quality homes on time. Flexible units catered to suit a variety of dwellers coupled with excellent accessibility and an assortment of retail outlets at your doorstep, Garden Plaza may just be your golden ticket.

• Strategic location – located between KL City & KLIA, an ICT hub with more than 500 MNC and local corporation • Superior access – 20 mins to KLIA via MEX and well connected to Klang Valley via LDP, ELITE & SKVE • Strong potential for capital appreciation • Low Capital Outlay – A fullyfurnished unit with a low down payment scheme • Ready catchment – over 22,500 students in 3-world class universities & over 19,000 working population in international companies nearby • Versatile ID layout – choice of private or student suite from 450sf for own stay or investment • Move-in condition – Fully furnished homes with electrical appliances • Convenience at your doorstep – Alfresco cafes, F&B outlets, convenience stores and boutiques right at your doorstep • Great investment return – projected rental yield of 7% p.a.

Suitable for? • Business professionals and new families • Students and academic staff • Investors looking for rental yield and capital appreciation

How to get there? • GPS coordinates – N 2.94679o, E 101.67080o • Via Maju Expressway (MEX), Lebuhraya DamansaraPuchong (LDP), North South Central Link (ELITE), Putrajaya Link, b15 Expressway or South Klang Valley Expressway (SKVE) • 32km from KLCC via MEX • 35km from KLIA via ELITE

How to buy? • Call Garden Plaza sales gallery at +603 8873 1598/1603/1605 or log on to www.gardenplaza. com.my

September/October 2012 | Building Trust Edition |

Property Business Income as Usual?

Business Income

Income from letting of Real Property By Ng Choon Jin

here’s more to investing in properties than laying down hard-earned cash and watching from the sidelines. The process of successfully gaining from your assets is a grueling one; involving complicated technical regulations, loads of paperwork and not to mention the constant process of keeping abreast with changes in the market.

PUBLIC RULING NO. 1/2004

Early in 2011, the Inland Revenue Board, Malaysia (IRBM) released a public ruling on “Income from Letting of Real Property”. One of the points in this ruling touches on rent or income from the letting of property, where it can be treated as a business income under section 4(a) of the Income Tax Act, 1967 (“Act”) or as a non-business income under section 4(d) of the Act. The chargeable person has to ascertain and assess his type of income. This is because the applicable expenses deduction rules, if an income is treated as business income or not, can differ substantially compared to a non-business income.

PUBLIC RULING NO. 4/2011

Issuance Date: 30 June 2004 Key Differences: Special Treatment for a Company (other than an investment holding company or a company limited by guarantee which is taxed as a club or association) where rent can be regarded as a business source:a. Special-purpose commercial building b. Commercial units, shophouses and residential properties. The letting of 4 or more commercial units, 4 or more floors of shophouses or 4 or more residential properties or any combination of 4 units of the above may be treated as a business source of a company and the income there from charged to tax under section 4(a). [The entire property (except for a shophouse) constituted under the particular title should be included in the letting.] c. Separate strata or subsidiary titles for subdivided properties.

NG CHOON JIN He is the Executive Director of S.L.NG Tax Services Sdn Bhd and is a partner of S.L.NG Associates. An approved Company Auditor, he has a trained eye for the details within the fine print a layman would shriek at. In the previous ruling (Public Ruling No.1/2004) investors were able to subscribe under a business income only after the investor’s fifth property. Under this rule, first-time or new investors rather,

didn’t have the option of applying under a business which meant more rigid rules on tax deductions for the corresponding rental income; under business income, owners have more benefits on tax deductions.

| September/October 2012 | Building Trust Edition

Issuance Date: 10 March 2011 Key Differences: No special treatment for a Company. Letting of real property is deemed as a business source and the income received from it is charged to tax under paragraph 4(a) of the ITA if maintenance services or support services are provided in relation to the real property. Maintenance services or support services should be comprehensively and actively provided. Maintenance services or support services comprehensively provided means services which include:a. Doing generally all things necessary for the maintenance and management of the real property such as the structural elements of the building, stairways, fire escapes, entrances and exits, lobbies, corridors, lifts/escalators, compounds, drains, water tanks, sewer, pipes, wires, cables or other fixtures and fittings; and b. Doing generally all things necessary for the maintenance and management of the exterior parts of the real property such as playing fields, recreational areas, driveways, car parks, open spaces, landscape areas, walls and fences, exterior lighting or other external fixtures and fittings. However, if a person only provides security services or other facilities, that person is not providing maintenance services or support services comprehensively. Then in March 2011, the new ruling Public Ruling No. 2/2011 was announced; supplying a more flexible and sensible approach for rental income to qualify either as business or non-business income. Under this

Business Income as Usual? Property

as Usual? new map, fresh investors are automatically eligible to apply under the roof of a business from the get go â&#x20AC;&#x201C; given they follow the rules. Public Ruling No.2/2011 now states that in order to assume rental income is treated as business income, property owners must take responsibility of their assetsâ&#x20AC;&#x2122; maintenance comprehensively and actively and not just merely remotely maintaining and managing their assets. Although there have been mixed responses to this ruling, many believe that

this is a forward-thinking step by IRBM for the property market. It makes perfect sense; property owners should be responsible for their properties the whole year round and not depend on tenants. This also helps sustain the quality of properties better. Careful analysis should be made before jumping into the market, as there should be calculations made to align maintenance cost with tax deductions. Whatâ&#x20AC;&#x2122;s the difference for the old and new rulings? Tax calculations remain the same. The only difference is in tax de-

ductions. More tax deductions would lead to lower taxable income and hence, lower tax payable. One should assess their objectives before purchasing their properties, whether the property purchased was intended for capital appreciation or for a steady stream of rental income. If it is the latter, then careful considerations should be taken on the application and structure of the various tax deductions available, so as to reduce the overall tax payable on the rental income. HF

September/October 2012 | Building Trust Edition |

Property Unveiling The Vale

UNVEILING THE VALE T

he issue of land scarcity in and around the city may not be something new to you. Klang Valley is indeed expanding its radius of development activity, and the northern corridor of KL City is no exception.

Adversely, this means that you may not be able to find a new landed property which is complete with the full package that easily â&#x20AC;&#x201C; spacious, modern architecture, quality build, complete with green outdoor environmnet, and most importantly close to commercial centers and with excellent accessibility to the city. That said, there is still a collection of homes that might just have all boxes checked on the list. 82

| September/October 2012 | Building Trust Edition

Unveiling The Vale Property

Sutera Damansara

• Located in Sg. Buloh • 100-acre, leasehold • Completed developments – Ria, Ria II, Gloria, Floria • Current developments – Ria III, Sutera Square, Zaria • Holds a 4-acre linear park with a lake

The Vale

MODERN LIFESTYLE MEETS GREEN HAVEN As a valley is associated to wonderful natural beauty, so as its name suggests, The Vale is a collection of 98 units of townhouses, built amidst the lush nature-inspired setting of the blossoming township of Sutera Damansara. Located at the fringe of Sungai Buloh, this creation of OSK Property Holdings Bhd exudes a

sense of tranquility and luxury within a low-density community.

• Townhouses, 98 units • Typical lot size – 26’x85’, Built-up – 2,109sf to 2,462sf (intermediate), 2,235sf to 2,717sf (corner) • Guarded community

Recently launched in July 2012, The Vale, the fifth and latest addition to the township features a unique and modern architecture unlike conventional landed homes that currently exist, one that is de-

September/October 2012 | Building Trust Edition |

Property Unveiling The Vale

Why buy here? • Strategic location, close to many major commercial outlets • Low density, green and healthy living • Good accessibility • Good investment prospect – new MRT station • Reputable developer with good track record • Modern design with spacious built-up area

Suitable for? • Families • Professionals working in Damansara, Kepong and PJ • Investors looking for capital appreciation

signed to complement the green landscapes within this gated and guarded vicinity. Measuring at 26 by 85 ft with built-ups from 2,109 to 2,462 sq ft for intermediate units and a spacious 2,235 to 2,717 sq ft for corners, it is the perfect home to groom a typical family, allowing enough space for family bonding sessions, at the same time privacy when needed. You would agree however that to lead a healthy life, outdoors is naturally the place to be. The hundred-acre township is definitely designed with this healthy green concept in mind featuring the Sutera Springs Park, a linear park spread across four acres complete with a lake, soothing water features, and abundance of flora to just please your eyes with. To get that sweat going, there is a jogging track round the lake while children can have loads of fun at the playground. If you’re just into admiring Mother Nature, then lay back at the gazebo or viewing deck with friends and en-

| September/October 2012 | Building Trust Edition

joy the tropical environment as you share a friendly chatter.

SPOT ON INVESTMENT The Sutera Damansara township sits just off the North-South Expressway, bordering Sungai Buloh, Kota Damansara and the commercial hotspot of Mutiara Damansara. First launched in July 2008, its earlier phases have already seen buyers moving in. More than just enjoying a wholesome lifestyle, they have also seen their property values increase by about 70% in some cases. Most investors would commonly name location as a factor for an increase in value, in which case, Sutera Damansara is indeed strategically located within reach of some of the nation’s largest shopping malls while served by a web of highways. For some heavy duty retail therapy, the residents’ can head up the North Klang Valley Expressway (NKVE),

Unveiling The Vale Property

How to get there? • GPS Coordinates – N3° 11’ 10”, E101° 35’ 49” • Via LDP, PLUS or NKVE, exit onto Jalan Kuala Selangor • 30 minutes from KL City Center via Jalan Kepong or LDP • 55 minutes from KLIA via ELITE highway and NKVE

which leads into Kota Damansara and Mutiara Damansara where Malaysia’s only IKEA outlet stands, and Bandar Utama where they can walk for hours in 1Utama, the largest shopping mall in Malaysia, all within 10 minutes. Other highways include the LDP Highway, by which a 15 kilometer drive would bring you into Petaling Jaya and the Middle Ring Road 2 (MRR2) which you can use to get to other districts in the northeast of KL including Kepong and Selayang. As for heading into town, half an hour should be all, depending, on the traffic. For those who are more attuned to public transportation, there is the Sungai Buloh KTM Komuter Station a stone’s throw away. In addition, the proposed MRT system that runs across the Klang Valley is also building a station nearby, a very good prospect indeed for investors. Amenities within the area are no less impressive. With three government

schools and an international one close enough to make that daily trip, parents do not need to worry about the education of their child any longer. Hospitals are also close by including the more-recognized Sungai Buloh Hospital. Golfers, take heed as well. You would be spoilt for choice as there are three available golf clubs within the vicinity such as the Tropicana Golf and Country Club.

How to buy? • For more information on The Vale and Sutera Damansara, visit www.oskproperty.com.my, call +603 6141 1188 or email suteradamansara@oskp.com.my

The Vale at Sutera Damansara truly upholds an ideal lifestyle amidst a verdant environment. And it is this ideal that led its experienced and reputable creator, OSK Property to the development of this township. A developer of over a decade with a clean track record, buyers can be assured of a quality home sans all the unnecessary hassle. Spacious and uniquely designed, coupled with excellent accessibility and amenities, these rustic yet luxurious homes of The Vale are not likely to fail any homebuyer or investor. HF

September/October 2012 | Building Trust Edition |

Property Shah Alam

Shah Alam An Emerging Capital By Wong Wen Chet and Lee Sheau Huey

SR WONG WEN CHET Sr Wong Wen Chet is the Managing Director of Oregeon Property Consultancy Sdn Bhd. He is a Registered Valuer & Registered Estate Agent and has more than six years experience in the property field and is also a Committee Member of REHDA Youth.

PRICES OF RESIDENTIAL PROPERTY

Oregeon Property Consultancy Sdn Bhd

977751-A

TAMAN SETIA ALAM Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,173 : 200,000 - 276,000 : 39 : 200,000 - 370,000 : 25 : 220,000 - 430,000 : 24

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,302 : 225,000 - 368,000 : 23 : 260,000 - 460,000 : 27 : 358,000 - 558,000 : 78

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,400 : 248,000 - 395,000 : 37 : 235,000 - 487,000 : 45 : 330,000 - 620,000 : 154

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,647 : 250,000 - 480,000 : 21 : 365,000 - 580,000 : 22 : 527,000 - 700,000 : 40

| September/October 2012 | Building Trust Edition

hah Alam is the state capital of Selangor and is well known for its highly dense population and highly congested traffic flow, especially for the working society. However, you will be surprised to discover that at the north-western part of Shah Alam, acres and acres of land, further than the eye can see, have been opened for progressive development. Located strategically between Petaling Jaya and Klang, Shah Alam replaced Kuala Lumpur to be the capital city of Selangor State in 1978. Being the first planned city in Malaysia after independence from Britain in 1957, it was known as a center for rubber and palm oil trade for centuries. In year 2000, Shah Alam was granted city status and in year 2011, more than 640,000 residents were spread over 290.3 km2 within 56 sections designated by the Shah Alam Local Council. Access to Shah Alam is possible via several highways namely the Federal Highway, New Klang Valley Expressway (NKVE), Shah Alam Expressway (KESAS), Guthrie Corridor Expressway (GCE), North-South Expressway Central Link (ELITE) and Kemuning-Shah Alam Highway (LKSA). One of the major highway proposals affecting the north-western part of Shah Alam will be the Damansara-Shah Alam Elevated Expressway (DASH). It is a 3-lane dual carriageway expressway with a total length of 20.1 km, commencing from Puncak Perdana U10 Shah Alam intersection, and serving as a link for Puncak Perdana, Alam Suria, Denai Alam, Kampung Melayu Subang, Jalan Sungai Buloh, Rubber Research Institution Malaysia (RRIM), Kota Damansara, Damansara Perdana, Mutiara Damansara and will end at the Penchala interchange, amounting to 12 interchanges in total. Upon completion of the DASH, the area will enjoy better accessibility and connectivity to the east and will no-doubt enjoy an increase in attractiveness among the investors.

Major players notable within the northwestern part of Shah Alam are names such as Sime Darby, with their 920-acre mixed residential and commercial project known as Denai Alam; SP Setia with their 2,500acre township development in Setia Alam; Greenhill Development Sdn Bhd with their 75-acre resort concept residential and commercial development known as Greenhill Residence; Amcorp Prima Realty Sdn Bhd which is the subsidiary of Amcorp Properties Bhd with their bungalow projects in Kayangan Heights, SPK Bhd with their mixed residential development in Cahaya SPK; Sunway Integrated Properties Sdn Bhd (formerly known as Bintutara Sdn Bhd) or SIP with their 100-acre mixed-development project known as Sunway Alam Suria and Centralfields Sdn Bhd with their residential development project in Bandar NusaRhu; Melati Ehsan Holdings Bhd with their 60acre bungalow development in Bukit Bayu. Overall residential transaction at the selected schemes recorded steady growth in term of value, Taman Setia Alam and Bukit Jelutong have shown optimistic growth from year 2010 to year 2011. The number of transactions grew by 74% in volume from 285 in year 2010 to 496 in year 2011 whereby Taman Setia Alam was the main contributor of the sharp increase in volume in year 2011. Other than Taman Setia Alam, Denai Alam and Bukit Jelutong recorded the highest number of transactions among the selected schemes. By comparing to the secondary sub-sale market of the existing schemes, the developers have launched their projects with new pricing levels with the addition of more features. For example, the launching price for Denai Alam (Serissa Terrace Homes) 2-story super-link houses with a land area of 1,760 sq ft starts from RM779,888 while 3-story terrace houses are from RM1,127,888 (with wading pool / roof garden). Sunway Alam Suria two-and-a-half story terrace houses at Phase 1C are selling from RM675,000 with a land area of 22’ x 65’ (1,430 sq ft) whilst Bandar NusaRhu 2-story links (Xania) are priced

DENAI ALAM, SHAH ALAM Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,400 : 320,000 - 335,000 :5 : 278,000 - 450,000 :6 : 320,000 - 475,000 :8

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,647 : 350,000 – 440,000 :6 : 405,000 - 554,000 :6 : 508,000 - 570,000 :2

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,765 : 359,000 - 460,000 : 19 : 430,000 - 719,000 : 25 : 548,000 - 685,000 : 27

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,916 : 395,000 - 537,000 : 12 : 574,000 - 589,000 :3 : 630,000 - 740,000 : 29

PRICES OF RESIDENTIAL PROPERTY

Shah Alam Property

ALAM BUDIMAN Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,432 : 265,000 :2 : 280,000 -295,000 :5 : 300,000 - 365,000 :4

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,540 : 268,800 – 290,000 :8 : 289,800 - 330,000 : 18 : 325,000 – 400,000 : 12

SR LEE SHEAU HUEY Sr Lee Sheau Huey is the Director of Oregeon Property Consultancy Sdn Bhd. She is a Registered Valuer & Registered Estate Agent with more than six years professional real estate experience mainly in research and valuation of residential and commercial properties.

September/October 2012 | Building Trust Edition |

PRICES OF RESIDENTIAL PROPERTY

Property Shah Alam

BUKIT JELUTONG, SHAH AMAN Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,647 : 300,000 - 557,000 : 60 : 220,000 -,560,000 : 37 : 349,000 -,850,000 : 42

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,916 : 380,000 -,585,000 : 33 : 420,000 -,720,000 : 32 : 500,000 -,850,000 : 23

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 2,164 : 440,000 - 760,000 : 15 : 560,000 - 880,000 : 11 : 590,000 - 910,000 : 19

U9 SHAH ALAM (CAHAYA SPK) Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,927 : 425,000 :1 : 410,000 - 440,000 :3 : 460,000 - 500,000 :3

SUNWAY ALAM SURIA Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

Total No. of Transactions 496

314

2009 (RM)

SUNWAY KAYANGAN

285

2010 (RM)

2011 (RM)

: 2-Story Terrace House : 1,432 : 298,000 – 358,000 :6 : 275,000 – 424,000 :5 : 392,000 – 400,000 :2

Year

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,647 : 294,000 – 370,000 : 18 : 298,000 – 420,000 : 11 : 330,000 – 480,000 : 19

Type Size (SF) 2009 (RM) No. of Transactions 2010 (RM) No. of Transactions 2011 (RM) No. of Transactions

: 2-Story Terrace House : 1,796 : 345,000 – 400,000 :9 : 400,000 – 440,000 :4 : 370,000 – 460,000 : 10

| September/October 2012 | Building Trust Edition

from RM579,800 with a land size of 20’ x 70’ (1,400 sq ft). As for Cahaya SPK (Lake Garden Villas @ Precint 6), double-story detached houses with the size of 82’ x 95’ (7,790 sq ft) are priced from RM2,650,000 onwards, while Bukit Bayu U10, Shah Alam’s 2-story bungalow with a land size of 9,741 sq ft is priced from RM2.55 mil. Other notable in-the-pipeline projects include detached houses in Kenanga Woods @ Kayangan Heights, semidetached houses with a land area of approximately 10,000 sq ft are selling from RM2.3 mil, semi-detached houses in Greenhill Residence with a land size of approximately 4,000 sq ft selling from RM1.37 million and detached houses in Enclave @ Primo Bukit Jelutong with a land size of approximately 8,600 sq ft are selling from RM4.6 million. In the commercial sector, Sunway 27 Square’s two-story shop-offices in Sunway Kayangan are priced from RM886,000 with a size of 22’ x 80’ (1,760 sq ft) and 2-story shop-offices in Phase 3 of e-Boulevard @ Denai Alam are selling from RM1.5 mil for the land size of 22’ x 75’ (1,650 sq ft). Generally, continued supply of residential and commercial properties within the Shah Alam area is gradually turning into self-sustaining residential hubs. Despite some of the existing commercial schemes not doing as good as expected, Setia City Mall at Setia Alam and Universiti Teknologi Mara (UiTM) at Puncak Perdana have managed to fascinate the crowd and bring a more lively and vibrant environment to the neighborhood. With the suitable strategy and pricing, as well as the completion of the DASH highway that effectively shortens the distance to the eastern part of Selangor, the future of the north-western part of Shah Alam will be exciting indeed. HF

GUIDE

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MALAYSIA My Second Home

MM2H BENEFITS

1. All MM2H participants are entitled to purchase one duty-free car and must be locally assembled. Valid for one year upon the date of endorsement of the MM2H stickers. The second car onwards will be at the current market rate. 2. MM2H participants can buy more than one unit of property but each must be valued above RM500,000. 3. MM2H participants are given an I-Card by the Malaysian government for their convenience when traveling around Malaysia. 4. MM2H participants wishing to withdraw their money from the Fixed Deposit accounts can do so after one year for the purpose of buying properties, children’s education and medical expenses. 5. A special counter is allocated for MM2H participants in KLIA. 6. Qualified MM2H participants aged 50 and above are allowed to work in selected industries for not more than 20 hours per week. 7. MM2H participants are allowed to invest and actively participate in business, subject to existing government’s policies, regulations and guidelines. 8. All MM2H participants will now enjoy a 10-year Social Visit Pass, subject to the validity of their passports. 9. Employment Pass holders wishing to participate in the MM2H program are exempted from the “cooling off period” on the condition that their application to participate in the program is submitted three months prior to the expiry of their Employment Pass. 10. MM2H participants can bring their unmarried children as dependents under the program provided they are aged 21 and below. They can also bring their stepchildren, disabled children and parents as dependents under the program.

IMPROVEMENTS ON MM2H (AS OF 13 FEBRUARY 2009)

1. Qualified MM2H participants aged 50 and above with specialized skills and expertise that are required in the critical sectors of the economy are allowed to work on a part time basis. The approval to work part time is subject to the following conditions: a. The application is approved by the MM2H Special Committee. b. The work contract needs to state that MM2H participants are working on a part time basis with work schedule attached. c. Total number of work hours a week does not exceed 20 hours. 2. MM2H participants are allowed to invest and actively participate in business, subject to existing government policies, regulations and guidelines which are in force for the relevant sectors. 3. Foreign spouses of Malaysian nationals are eligible to apply for MM2H, subject to the terms and conditions of the MM2H program.

Alternatively, they have the option to apply for the Spouse Program. The 10-year Social Visit Pass is extended to all Silver Hair and MM2H participants who were previously approved under the five year Social Visit Pass, subject to the validity of their passports. Employment Pass holders who wish to participate in the MM2H program are exempted from the “cooling off period” on the condition that their application to participate in MM2H program is submitted three months before the expiry of the Employment Pass. ID Cards will be issued to MM2H participants with permanent address in Malaysia. This is validated by submitting the Sale and Purchase Agreement or Tenancy Agreement in Malaysia. Age limit of unmarried dependent children is raised from 18 years old to 21 years old. A declaration stating that the child is unmarried and all expenses during the stay in Malaysia will be borne by the principal participant of the MM2H program is required. “Dependents” include unmarried children aged 21 years and below, step-children, disabled children and parents. As of 1 January 2010, MM2H participants are subject to 5% Real Property Gain Tax (RPGT) if their properties are disposed within the five years time frame.

REQUIREMENTS FOR OPENING OF FIXED DEPOSIT ACCOUNT a. b. c. d.

Aged 50 and above Minimum deposit, RM150,000. Minimum lock-in period, ONE year. Auto renewal is recommended. Request for TWO receipts upon application: i. For the sum of RM50,000. ii. For the sum of RM100,000. An official letter from the bank after successful opening of the account.

Aged 50 and below a. Minimum deposit, RM300,000. b. Minimum lock-in period, ONE year. Auto renewal is recommended. c. Request for FOUR receipts upon application: i. TWO receipts for the sum of RM100,000. ii. TWO receipts for the sum of RM50,000. d. An official letter from the bank after successful opening of the account.

MM2H AGENTS’ FEES (AS APPROVED BY THE MINISTRY OF TOURISM MALAYSIA)

Stage 1: Application Process, RM7,000 (maximum) • Provide advice and consultation to the applicants on the latest rules and regulations. • Preparation of required documents for

4 MOST IMPORTANT ENTRY REQUIREMENTS

Aged 50 and above 1. Proof of monthly income (off-shore) of not less than RM10,000. 2. Latest three months personal bank statement with the current closing balance of above RM350,000. To show a Letter of Good Conduct. 3. To open a fixed deposit account in any local bank 4. for the sum of RM150,000 after approval. Aged 50 and below 1. Proof of monthly income (off-shore) of not less than RM10,000. 2. Latest three months personal bank statement with the current closing balance of above RM500,000. 3. To show a Letter of Good Conduct. 4. To open a fixed deposit account in any local bank for the sum of RM300,000 after approval. application and submission purposes to the Immigration Department and Ministry of Tourism. • Signing of Personal Bond with applicants on behalf of the Malaysian Government to guarantee good conduct of the participants throughout their stay in Malaysia. • Follow up on application. Stage 2: Assisting Participants to Relocate to Malaysia, RM3,000 (maximum) • Arrange for transportation and accommodation for participants upon their arrival in Malaysia. • Assist participants to open fixed deposit accounts and arrange for insurance policies and medical reports (if required). • Bring participants to the Immigration Department to pay Visa fees. Total fee, RM10,000 per participant (maximum). Additional Services available – Prices are negotiable with Agents • Rent or purchase properties. • Application for AP imported cars. • Application for housemaids. • Application for car tax exemption. • Arrangement to bring their belongings from overseas. • Registration for student passes for schools or colleges (for applicant’s children). • Application to withdraw from fixed deposit accounts after a period of one year. • Registration for phone lines or electricity or water supply for participants’ properties. • Consultation on travel packages available or on purchasing of properties. • Any other additional services upon request or proposed by the companies.

Home Finder, Official Magazine of the Malaysia My Second Home Agents’ Association Malaysia My Second Home Agents Association can be reached at +603-90571070, email mm2haa@gmail.com, fax +603-90570943. Its office is located at 9-1A, Jalan 10/125D, Desa Petaling, 57100 Kuala Lumpur.

September/October 2012 | Building Trust Edition |

GUIDE

DIRECTORY LIFESTYLE Pg 27 Taylor’s School Division

Pg 15 Sime Darby Property

10th Floor, No 2, Jalan PJU 1A/7A, Ara Damansara, PJU 1A, 47301, Petaling Jaya, Selangor, Malaysia. T 1-800-88-1118 E crm.property@simedarby.com www.simedarbyproperty.com

Pg 20 Focus on the Family Malaysia 6-2 Jalan Bersatu 13/4, 46200 Petaling Jaya, Selangor, Malaysia. T (603) 7954 7920 E focus@family.org.my www.family.org.my

Unit C-26-05, Three 2 Square, No 2, Jalan 19/1, 46300, Petaling Jaya, Selangor, Malaysia. T (603) 7960 2577 E secretariat@miea.com.my www.miea.com.my

Pg 22 Open University Malaysia (OUM)

Open University Malaysia, Jalan Tun Ismail, 50480, Kuala Lumpur, Malaysia. T (603) 2773 2002 E pro@oum.edu.my www.oum.edu.my

Pg 26 Eastern Records Sdn Bhd (Rock Corner)

No. 158, Jalan Raja Laut, 50350 Kuala Lumpur, Malaysia. T (603) 4041 7067 / 4044 8378 E info@eastern.com.my / rockcornermusic@gmail.com www.eastern.com.my

Pg 13 Glomac Bhd Level 15, Menara Glomac, Glomac Damansara, Jalan Damansara, 60000 Kuala Lumpur, Malaysia. T (603) 7723 9000 www.glomac.com.my

Pg 30 Xceptional Interiors P1-3-3, Pantai Hillpark Andalucia, Bukit Kerinchi, 59200 Kuala Lumpur, Malaysia. T (6012) 398 8302 E raymond@xceptional-interiors.com www.xceptional-interiors.com

Pg 32 Centre Circle Audio

Pg 22 Malaysia Institute of Estate Agents (MIEA)

Unit 21-1, Menara 1MK, Kompleks 1 Mont’ Kiara, No 1, Jalan Kiara, Mont’ Kiara, 50480, Kuala Lumpur, Malaysia. T (603) 6203 0900 schools.taylors.edu.my

No. 8, GF, Lorong Rahim Kajai 14, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia. T (603) 7728 2686 E info@centrecircleaudio.com.my www.centrecircleaudio.com.my

Pg 34 Terra Garden Sdn Bhd No. B-1-01, Jalan SS6/20, Dataran Glomac, kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia. T (603) 7880 8018 E info@terragarden.com.my www.terragarden.com.my

Pg 46 Association of Accredited Advertising Agents of Malaysia (4As) Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11, Off Jalan Damansara, 46350, Petaling Jaya, Selangor, Malaysia. T (603) 7660 8535 E aaaa@macomm.com.my www.aaaa.org.my

www.propertywtf.com.my

Pg 54 SP Setia Bhd Group Setia Corporate Tower, 5A, Jalan Setia Nusantara U13/17, Setia Eco Park, Seksyen U13, 40170, Shah Alam, Selangor, Malaysia. T (603) 3344 8800 E corp@spsetia.com.my www.spsetia.com.my

Pg 56 Perbadanan Kemajuan Negeri Selangor (PKNS) Tingkat 2-9, Menara HPAIC, Laman Seri business Park, No 7, Persiaran Sukan, Seksyen 13, 40100, Shah Alam, Selangor, Malaysia. T (603) 5520 1234 E general@pkns.com.my www.pkns.gov.my

Pg 60 Chur Associates 5-2, 3rd Mile Square, 151, Jalan Kelang Lama, Batu 3 1/2 , 58100, Kuala Lumpur, Malaysia. T (603) 7982 5618 www.churassociates.com

Pg 62 Sunsuria Group

Suite 1.1, 1st Floor, Kompleks Antarabangsa, Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia. T (603) 2142 1611 E pr@umland.com.my www.umland.com.my

| September/October 2012 | Building Trust Edition

No 1, Jalan Marathon 13/31, Seksyen 13, 40100, Shah Alam, Selangor, Malaysia. T (603) 5101 5600 E customercare@nazattdi.com www.nazattdi.com

Pg 52 PropertyWTF

PROPERTY Pg 5 United Malayan Land Bhd

Special Insertion Naza TTDI Sdn Bhd

Suite 8, Main Tower, Sunsuria Avenue, Persiaran Mahogani, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor, Malaysia. T (603) 6145 7777 www.sunsuria.com

Pg 65 Mah Sing Group Penthouse Suite 1, No 163, Jalan Sungei Besi, 57100, Kuala Lumpur, Malaysia. T (603) 9221 8888 E info@mahsing.com.my www.mahsing.com.my

Pg 68 S.L.NG & Associates 41, Jalan Goh Hock Huat, 41400 Klang, Selangor, Malaysia. T (603) 3342 2177 E info@slng2u.com www.slng2u.com

Pg 70 OSK Property Holdings Bhd 9th Floor, Plaza OSK, Jalan Ampang, 50450 Kuala Lumpur, Malaysia. T (603) 2161 3322 E oskp_enquiry@oskp.com.my www.oskproperty.com.my

Oregeon Property Consultancy Sdn Bhd Pg 74

15-3, Jalan PJU 5/15, Dataran Sunway, 47800 Petaling Jaya, Selangor, Malaysia. T (603) 6141 3131 E selangor@oregeon.com.my www.oregeon.com.my

Back Cover IJM Land

Ground Floor, Wisma IJM, Jalan Yong Shook Lin, P.0. Box 504 (Jalan Sultan), 46760, Petaling Jaya, Selangor, Malaysia. T (603) 7985 8288 E ijmland.hq@ijm.com www.ijmland.com

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