It’s One Complete Package Do you see those fancy icons at the bottom of the page? They’re not just for decoration. They represent our commitment to you and your success. HOMES & LAND extends your advertising reach and provides you with a better way to present yourself. You’ll also win listings by standing out with home sellers, and we help you build a personal brand. We’re confident that no one delivers more impact or value for your marketing dollar than Homes & Land. And because we deliver our services in one complete package, you’ll have more time to work with clients. To put this powerful package to work for you, contact your Homes & Land Publisher today.
Think Homes & Land
Find ouT more aT HOMESandLAND.com/BENEfITS
MAXIMUM REACH
BETTER PRESENTATION
STAND OUT
MORE IMPACT PER DOLLAR
MORE TIME FOR CLIENTS
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No one delivers more premium online reach than Homes & Land Only your Agent and Homes & Land can give your property the premium distribution online it deserves. There are hundreds of real estate portals online. We give you the sites that matter.
Properties $500,000 and up are enhanced[1], [2]
Properties $500,000 and up[1]
Properties $600,000 and up[1]
[2]
[1] Listings must run in the magazine [2] Available July 2014 HL7272
Properties $750,000 and up[1]
TAKE YOUR TOUR MOBILE
VIRTUALTOURS from Homes & Land With Homes & Land, you automatically receive the latest upgrades to our NEW mobile-enhanced Virtual Tours! A few of the many benefits: • Your contact information and branding is prominent on every tour. • With our new HTML5 platform, it's easy for prospects to contact you from their mobile devices. • Super easy creation — if you have 6 or more photos for a listing, we produce a tour for you! • With our new social sharing options, buyers and sellers can share, post and email Virtual Tours with a tap of the screen.
Let us do the work by automatically creating the tours for you! Need something special for one of your listings? No problem. In your Homes & Land advertiser control panel you will find more than 13 custom controls with hundreds of combinations — making our NEW Virtual Tours the star in your mobile marketing plan!
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Not in front of a computer? No problem!
Create a new text message to 81035, enter a property’s text code and hit send to receive additional property information!
Instantly get property info on your mobile phone Continue your home search by getting detailed property information sent directly to your mobile phone with a simple text message. Instantly! No gimmicks. No tricks. Making it quick, easy and convenient to learn more about a property at any time or any place. Only with Homes & Land.
Easy as 1, 2, 3
1
Launch your SMS (text messaging) client
2
Create a new message to 81035 and enter the text code of any property
3
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Hit send and instantly get access to property details
Digital and Mobile-Ready M A G A Z I N E
The newly enhanced Homes & Land Digital Magazine is designed for buyers and sellers to easily browse, subscribe and connect with agents from their laptop, smartphone or tablet. • Your magazine ad available wherever, whenever — complete regional, national and international reach • Increased exposure! Share links that take consumers directly to your page within the Digital Magazine
56%
of U.S. households earning $75,000 per year or more own a tablet.[1]
Home buyers’ smartphone/tablet use[2] 24% Android 40% iPad 47% iPhone
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22% of mobile searchers found the home they ultimately purchased with a mobile device
[1] CMO.com. [2] NAR 2013 Profile of Home Buyers and Sellers
• With a touch, your listings prompt viewers with your contact information, larger photos, or Virtual Tours • Prospects can subscribe to Digital Magazines right from their devices, or share them on social media • Added value and convenience — a printed magazine can be ordered directly from the Digital Magazine • Performs beautifully on all major mobile platforms (Android, iPhone, iPad, etc.)
Fast. Interactive. Loaded with features. Building on our 40-year history of producing the finest real estate magazines in print, browsing through the pages of your total local real estate resource just got better. Only a click away, explore an amazing magazine experience online with video-enhanced pages that can be searched, sorted and easily shared with friends and family. It’s the best of both worlds. Beautifully presented pages highlight your area’s most compelling properties and showcase area agents who are on top of their marketing game. A must see and read for buyers AND sellers!
View Local Magazines Online
Visit Local Homes & Land Websites
Subscribe to Digital Magazines
Order Print Issues of Magazines
Announcing our NEW complimentary Digital Subscription Available now for your local Homes & Land Magazine. Sign up and we deliver each issue directly to your inbox. Visit HomesAndLand.com/Magazine-Directory and select your complimentary digital magazine today.
1
Log on to HomesAndLand.com/Magazine-Directory
2
Select the state you live in, or are considering moving to
3
Choose your local magazine and click the “inbox” icon
Easy as 1, 2, 3!
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Attract listings in a seller’s market The real estate market is gaining momentum. Eighty-six of the 100 metropolitan markets are seeing price and number of transactions increase while inventory decreases.
First-time homebuyers[1]
That’s right, first-time homebuyers are split 50/50 on starting their home search. [1] If you market only with digital, you miss out on 50 percent of the market.
Don’t miss half your market 1. Integrate your advertising and marketing by spending both online and offline.
48% START 52% THEIR
Print START THEIR SEARCH Referral OFFLINE Direct mail Flyers Open houses
SEARCH ONLINE
Email Social media Mobile Websites Google
2. Build your brand to attract potential sellers. According to National Association of Realtors, 67 percent of buyers and sellers only meet with one agent before choosing which agent to work with.
3. Focus on what sellers want from real estate agents.[2]
22%
21%
19%
Help sell the home within specific time frame
Help seller market home to potential buyers
Help find a buyer for home
4. Be a visible expert in your community. Be active through social media, advertising, direct mail and more.
5. Test a variety of marketing campaigns and think outside the box. If one campaign fails, try another and another.
Help price home competitively (18%)
Help seller find ways to fix up home to sell it for more (10%)
Help with negotiation and dealing with buyers (5%)
Help with paperwork/ inspections/ settlement (3%)
Contact an Integrated Marketing Specialist from Homes & Land to assist with all 5 steps and more. Benefit from our over 40 years of real estate advertising experience and expertise. Our members have an exclusive variety of print and digital offerings. Find out what Homes & Land can do for you by visiting HomesAndLand.com/benefits. [1] http://www.realtor.org/reports/digital-house-hunt [2] 2013 National Association of REALTORS® Home Buyer and Seller Generational Trends
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ANNIVERSARY