A rca d i a ▪ B i ltm o re ▪ Pa ra d i se Va l l ey ▪ D ese r t Mo u nta i n ▪ Scot t sd a l e
HOMES & LIFESTYLE inspiration I tips I trends
m e d i a
IS YOUR HOME MAKING YOU SICK? HOW TO SELL YOUR HOME FAST for up to 50% More
PARADISE VALLEY’S #1 SELLING NEW BUILD Lock & Leave Community
20,000 PROJECTS LATER California Pools & Landscape Celebrates 25th Anniversary
Issue 3
28 Years of Making Dream Homes a R eality
C
ullum Homes is a second-generation company started in 1985 by
Rod and Kim Cullum. Now in its’ 28th year, Cullum Homes offers in-house architectural design and craftsmanship, including their own granite fabrication, tile installation and specialty carpentry crews. Cullum Homes has been recognized by the Phoenix Business Journal as one of the Top 25 Family-Owned Businesses. This full service design/build/remodel firm has constructed hundreds of homes from 1,500 20,000 square feet throughout the Valley, specializing in luxury neighborhoods in Paradise Valley, Scottsdale, Silverleaf and Desert Mountain.
Energy Efficiency Pioneers and Local & National Awards What distinguishes Cullum Homes is its focus on energy efficient construction, long before these methods were labeled “green building.” Rod and Kim have both earned the Certified Green Professional designation from the National Association of Homebuilders. Cullum Homes has received many other awards and recognition, including the National Pacesetter Award from Custom Home Magazine, Top Custom Home Builders (Phoenix Business Journal), AZ Business Magazine’s Custom Home
Latest Project: The Village at Paradise Reserve The Cullum’s latest project is The Village at Paradise Reserve, in the Paradise Valley/Northeast Phoenix/Scottsdale area. It has already garnered local and national recognition, including prestigious awards for environmentally sensitive site development and a Builder of the Year award in Arizona. This guard-gated and private community offers residents a choice of six carefully conceived floor plans, ranging from 3,200 to 5,165 square feet, priced from $1,695,000 with one- and two-level options available. The pace of sales has been phenomenal, with 20 of the 32 available home sites sold since the model homes opened just two years ago. In an era of national chains and corporations dominating our lives, it is reassuring to know that there is an Arizona-borne design/build firm which received Builder Magazine’s “Fast Track” award, as one of America’s fastest growing custom home firms.
Builder of the Year, the Residential Design + Build Magazine Business Excellence Award, and Builder Magazine’s “Niche Builder” recognition. Phoenicians have also seen Cullum Homes featured in numerous articles and appearances in local media, such as The Arizona Republic, KFYI Radio, AZ Green Magazine, Paradise Valley Independent, Phoenix Business Journal, Fine Wine and Design TV, Residential Building Products Magazine and The Scottsdale Republic.
(602) 635-3248 CullumHomes.com Kim & Rod Cullum
ROC License #092024 8408 E. Shea Blvd. Suite D-100 Scottsdale, AZ 85260
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FROM THE PUBLISHER
T
hank you so much for making 2013 such a success for Homes & Lifestyle Media (H&LM). Thanks to your input, we have been fortunate to offer advice on everything from kitchen remodeling trends to what’s new with outdoor living areas to how to waterproof your home to real estate market trends in your area.
We want to be your primary source for up-to-date, reliable information and advice about trends in the marketplace, which affect the value of your current home or the cost of the one you want to purchase. Our Market Snapshot professionals are the top realtors in the Valley. Likewise, you can trust the providers of the goods and services in our Spotlights, Ask the Expert section, and advertisements. Throughout H&LM magazine, we promote long-time, Arizona-based businesses, which have reputations for excellent customer service and superior quality products. Two such businesses are featured this month. Stone has been invaluable to people since the beginning of mankind, whether it was providing a canvas for cave artists, building materials for pyramids in Egypt, or cobblestones for settlers in New England. This month you will learn how stone remains an important feature for modern homeowners. We featured some of their spectacular pools in our previous issues. In this issue, we learn more about the 25 year History of California Pools and Landscape’s in Arizona.
IRON ENTRY DOORS & WINDOWS • ORNAMENTAL GATES & RAILINGS
The future looks bright for both Phoenix and H&LM. We will have special editions, such as one devoted to home technology. We will give you a teaser in this issue: an Ask the Expert segment with Chris Matthews of Acoustic Designs Inc. We will have “Top Five” segments, identifying the best penthouses, luxury developments, interior designers, and other high achievers, which deserve recognition. We will show you how to prepare your home for your absence this summer or tell you great places to enjoy a staycation here in Arizona. I welcome suggestions from you for future feature stories, questions for our “Ask the Expert,” successful people or companies to include in our “Spotlight” section, or personal testimonials and success stories of your own before and after home “Makeovers”. Email me at brett@homesandlifestylemedia.com. Enjoy the beauty and comfort of your home and lifestyle every day! Sincerely, Brett Benning, Founder & Publisher
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4400 N. Scottsdale Rd. Ste. 9-123 Scottsdale, AZ 85251 HOMES & LIFESTYLE media is published monthly on recycled paper and reaches 90,000+ single family home owners, 5,000+ businesses, 1,500+ select builders, architects, interior designers and home improvement professionals and over 1,000 Realtors in Paradise Valley, Arcadia, Biltmore, Central Ave corridor and Scottsdale.
IS YOUR HOME MAKING YOU SICK? HOW TO SELL YOUR HOME FAST for up to 50% More
PARADISE VALLEY’S #1 SELLING NEW BUILD Lock & Leave Community
20,000 PROJECTS LATER California Pools & Landscape Celebrates 25th Anniversary
Issue 3
Cover photo provided by California Pools & Landscape
60 2 - 68 0 - 5083
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Brett Benning, Founder & Publisher Direct 480.717.1310 Brett@HomesandLifestylemedia.com www.HomesandLifestylemedia.com
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TA B L E O F C O N T E N T S Pg. 18 - FEATURE How to Sell Your Home Fast and for Top Dollar Pg. 20 - FEATURE Fastest Selling PV New Build, Guard Gated Community Pg. 22 - MAKEOVER Pool Builder Defeats All Odds Pg. 23 - MAKEOVER Biltmore Residents Brighten up their Kitchen By Denise Meridith
Pg. 24 - MAKEOVER Bathrooms Can Be Fun, Beautiful and Durable By Denise Meridith
Pg. 26 - MAKEOVER Tired of Your “Dated” Looking Pool Deck & Patio? By Denise Meridith
New Pools & Pool Remodels
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Custom Hardscapes
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Pg. 30 - SPOTLIGHT California Pools & Landscape Celebrates 25th Year Anniversary By Denise Meridith
Pg. 31 - SPOTLIGHT Title365 and iSearchDecor Align to Create Maximum Value By Denise Meridith
Pg. 32 - ASK THE EXPERT Is Your Home Making You Sick? By Rod Cullum with Denise Meridith
Pg. 33 - ASK THE EXPERT Home Automation is Now More Affordable By Chris Matthews with Denise Meridith
Pg. 38 - MARKET SNAPSHOT McDowell Mountain Ranch, Silverleaf & Pima Acres By Kelly Cook
Pg. 40 - MARKET SNAPSHOT Paradise Valley By Scott Grigg
Pg. 44 - MARKET SNAPSHOT DC Ranch, Troon & Grayhawk By James Wexler
NEXT ISSUE Top 3 Luxury Home Remodels Contemporary Design Trends and How They are Changing the Way We Live
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p r i va te | p rofessio na l | perso na l excel len ce 16 | HOMES & LIFESTYLE media
HOMES & LIFESTYLE media | 17
How to Sell Your Home Fast
for up to 50% More Than Its Current Value with a Top Realtor Team’s Turnkey Remodel Program
Scottsdale Remodel
Most
Arizonans have read the headlines this year about Phoenix Metropolitan Area home values rising over 30% in 2012, and Phoenix, again, becoming the hottest real estate market in the US. The luxury home market in Paradise Valley, Arcadia, Biltmore and Scottsdale, with homes from $400,000 to $1.5 million, are attracting the most attention. With interest rates at historic lows and interest in home buying peaking again, inventory is low and the bidding wars have returned.
18 | HOMES & LIFESTYLE media
Ironically, there are still many homeowners, who have been wanting to sell their homes, but due to financial straits, such as still owing more than their homes are worth or not having the money for the remodeling needed to sell their homes for top dollar, have not been able to put their homes on the market. Homes & Lifestyle media Market Snapshot experts, Jason Mitchell and James Wexler, have created a “Remodel & Sell for Top Dollar� program, which will allow homeowners to sell their homes for maximum price without the headaches and/or financial risks.
Jason Mitchell is one of the stars of Realty Executives, and is head of the Mitchell Private Realty Group in Scottsdale, Arizona. This April, he has been selected as the cover agent for the nationwide Top Agent Magazine. Mitchell has been a top achiever in Real Estate since graduating with a double Major in Marketing and Finance. Over the past decade Jason has closed over 240 million dollars in real estate transactions. He specializes in investment properties, flipping luxury homes, distressed repossessions and short sales, and focuses on Paradise Valley and Arcadia. One trait that makes Mitchell stand out is his desire to share his expertise and experience with others. The personable Mitchell is co-host on Arizona’s hit realty radio talk show—The Real Estate Roundup—where local professionals from around the Nation discuss local market trends, mortgage analysis, and other consumer issues. He is a market expert for NBC on Arizona Mid day and works hand and hand with buyers and sellers in the luxury markets. Associate Broker James Wexler and his team at Wexler Group are also devoted to making the real estate sale process as
Arcadia Remodel
easy as possible for others. Also a realtor with Realty Executives in Scottsdale, Wexler is an expert in buyer representation, locating bank-owned and other investment properties for buyers, listing homes for sale in North Scottsdale and Fountain Hills, working with sellers to prepare short sales, and negotiating with banks. He created www.wexzilla.com, the most comprehensive Phoenix/Scottsdale blog for Arizona real estate listings, to which his partner Mitchell also contributes. Jason Mitchell and James Wexler are among the top realtors in Arizona and ranked among the top 1% nationwide. Their remodeling programs have had a significant impact on homeowners and the economy of the Phoenix metropolitan area. Mitchell and Wexler’s Team has remodeled over 1000 homes in the past five years. They are now using their financial and construction expertise to help homeowners remodel their homes so they can get top value when they sell. In some cases their Team even covers the cost of the remodel for home owners in exchange for a percentage of the profit made on the sale of the home. Their close relationship with a broad network of laborers and manufacturers gives them huge buying power and the ability to pass along savings to the homeowners, maximizing profits upon sale.
North Scottsdale Remodel
The photos in this article are examples of Remodels, demonstrating how the value of a home can escalate with the proper remodeling investment. Now is the time for luxury homeowners to take action as well. While low, interest rates are starting to inch up. With their remodeling program, Mitchell and Wexler have set up a Win-Win situation for both buyers and sellers. Buyers, who have held back during the recession and are now anxious to buy, can jump at the opportunity to buy a recently remodeled home at a very fair price. Meanwhile, sellers, who have been strapped during the recession, can now take advantage of a hot market, by offering a newly remodeled home, which will fetch the best possible price.
To learn more about these opportunities, contact Jason Mitchell at (602) 633-9369. If you have a home in the Arcadia, Biltmore, Paradise Valley or South Scottsdale area or contact James Wexler if you have a home in the North Scottsdale, Desert Mountain, Fountain Hills or Tatum/Shea corridor at (480) 428-3198 .
Scottsdale Remodel HOMES & LIFESTYLE media | 19
THE VILLAGE at PARADISE RESERVE Paradise Valley’s #1 Selling New Build “Lock & Leave” Gated Community By Brett Benning
T
photo courtesy of Cullum Homes
he first time you approach the guard house of The Village at Paradise Reserve, a smile will appear on your face and a sense of serenity will fill your body. Your eyes will eagerly search for what lies
beyond the gates as all your senses tell you something magnificent is ahead. As you pull up to the guard station, John, or one of his 3 associates, greets you with a welcoming smile and kind directions to your destination. Pulling up to the gates past the guard house you will pause for a moment to breathe in all the natural beauty. The gentle rolling hills, lush desert mountain backdrop, custom hand made iron gates, well manicured
20 | HOMES & LIFESTYLE media
rolling grass landscape, colorful flowers, plants hugging the streets and walk ways all come together harmoniously. Turning left up to the two Cullum Home models your heart will start to pound and your mind will fill with thoughts of why you have to have a home here. It is obvious to you why The Village at Paradise Reserve is the #1 selling new construction, single family, lock & leave, guard gated community in all of Paradise Valley.
FE AT U R E S & A M E N I T I E S I N CLU D E : • Centrally located on the north side of Lincoln Drive just west of 40th Street • Exclusive 32 semi-custom home community • Nestled up against natural mountain preserve • City and mountain views • Guard-gated entry for privacy and security • Active HOA maintains all front yards and consistent architectural standards • Community dog park and club house for private meetings
The Courtyard Model Photo courtesy of Cullum Homes
Walking into the first Cullum Home model you will be greeted by Scott Grigg, designated Listing Agent for the development, and/or one of his professional team members. Scott is one of Phoenix’s top producing realtors and a Paradise Valley luxury home expert so you know you are in professional hands. As Scott walks you just a few steps into the first model you will instantly notice the attention to every detail from the selection and installation of the kitchen countertops, cabinets, distressed wide wood plank flooring, kitchen tile backsplash, top-of-the-line Viking appliances, well thought out functional floor plan and use of the Savant state-of-the-art integrated technology to manage the entire home. The models are truly a reflection of Rod Cullum’s more than 25 years experience in building many of Paradise Valley’s most cherished custom estates.
T H E V I LL AG E FLO O R PL AN S T H E CO U R T YA R D S E R I E S
SECOND FLOOR
FIRST FLOOR
Courtyard One - Single Story 3 Bedrooms • 3.5 Baths 3201 sq. ft • 2 Car Garage
Courtyard Two - 2 Story 4 Bedrooms • 4.5 Baths 4118 sq. ft • 3 Car Garage 4546 sq. ft. with optional Casita
T H E V I S TA S E R I E S FIRST FLOOR
With two well appointed models to walk through, impressive optional standards even at the “Base Price,” your choice of single and two story custom floor plans, 2-3 car garages and/or guest casita, the design process for your Cullum home is an enjoyable, smooth process.
SECOND FLOOR
M AR K E T T R E N D D OW N S IZ I N G According to Scott Grigg “Just this past year 8 homes were sold in The Village with a total of 20 sold since 2010. We are down to only 12 available lots to choose from and traffic has picked up substancially since the 2012 election.” When I asked Scott what type of new homeowners were buying The Villages’ 3,500 - 5,000 sq. ft. semi-custom homes he explained “Most of our Buyers are Paradise Valley “empty-nesters” who are downsizing from their large estates since their kids are off to college. Our new home buyers want more freedom for travel & leisure, less home maintenance, an overall lower cost to enjoy their home and the security of living in a guard-gated community.”
Vista One - Single Story 3 Bedrooms • 3.5 Baths 3344 sq. ft • 3 Car Garage
Vista Two - 2 Story 5 Bedrooms • 6 Baths 5165 sq. ft • 3 Car Garage
Models open daily 11:00 am - 6:00 pm
To learn more about the Village at Paradise Reserve contact Scott Grigg call (602) 635-3384 for a private showing. Scott Grigg The Grigg’s Group
HOMES & LIFESTYLE media | 21
MAKEOVER
Master Pool Builder Defeats All Odds and Creates Private “Lazy River” for Residents By Denise Meridith
The design is beginning to take shape
S
ometimes, homeowners feel they have to sacrifice luxury if they choose to live quietly, outside major urban areas. Likewise, major companies are often reluctant to take on the challenge of projects not within their normally serviced metropolitan areas. But this makeover demonstrates how a committed landowner (Mr. Johnson), an adventurous business owner (Unique Landscape & Custom Pool’s Chris Griffin) and an imaginative designer (Carlo Papazian) can accomplish what people said couldn’t be done: create a lazy river pool in Yuma, Arizona. The challenges to implementing Johnson’s dream pool were onerous. They included creating a “river-like” 22 | HOMES & LIFESTYLE media
One final Primera Stone polish prior to pool fill
current, designing and engineering effective filtration and power systems, the threat of a natural water table only eight feet beneath the surface, and creating the largest Primera Stone interior finish the company had ever attempted. This premium finish gives clients the durability of pebble with the smoothness of plaster. Creativity, determination, partnership, engineering innovation, patience and months of hard work produced the pool makeover you see here: one of Unique’s most unique pools, which won Remodeling Project of the Month from Phoenix Landscaping Design & Pool Builder and Pool of the Month for Paramount.
Putting the final touches on the swim-up bar
ABOUT UNIQUE COMPANIES For nearly a decade, Unique Companies (consisting of Unique Landscapes and Unique Custom Pools LLC) have specialized in landscaping, outdoor kitchens, gazebos and pergolas, fire features, and stone patios. Unique Companies have received Rankings of #1 Landscape Company in the Valley (as voted on by Ranking AZ – Arizona Business Magazine in 2010) and #3 Custom Pool & Spa Company! For more information, readers can call 480-426-8340 or “friend” them and submit project photos on Facebook: http://www.facebook.com/ UniqueCompanies.
MAKEOVER
Biltmore Residents Brighten Up Their Kitchen with a Spectacular Makeover By Denise Meridith
After!
Before
Rick Stark, of Starion Custom Residences, asked Downsview Kitchens
cabinets. To finish this fabulous makeover, satin nickel pulls and matching knobs were to work with his clients to update their Biltmore Estates Home kitchen, as shown used to complement the cabinets. in these before and after photos. Among other things, the client wanted a white kitchen and a feature hood, and to achieve a light, airy feel without using the existing ABOUT DOWNSVIEW KITCHENS glass doors. Downsview Kitchens changed the layout to open up the area and make it look more spacious, while also increasing the size of the island. Downsview Kitchens has been an industry leader in custom kitchen design and furnishings for 30 years. Its exclusive, luxury showroom is in Scottsdale, Arizona. Readers can The clients also wanted a 48� range and a microwave drawer. The microwave drawer visit the website www.downsviewofscottsdale.com, call Diane Thomas at 480.559.8343 or was incorporated into the island and a dishwasher was integrated to match the e-mail info@downsviewofscottsdale.com for more information.
MAKEOVER
Bathrooms Can Be Fun, Beautiful and Durable By Denise Meridith
After!
Before
Before
Ariadna Papagno, mother of two children ages two and four, wanted to remodel
the 200-square foot master bathroom of the home she, herself, recently purchased. She wanted something modern and classy, but also practical and durable for the kids. The material used for the shower walls and vanities called Super White Quartzite was the inspiration for the rest of her design. This material has the look of marble, with the durability of granite, the best of both worlds. Ceiling-to-floor tiling protects the walls from splashes from the room’s centerpiece: a freestanding tub. The large format tiles look like mosaic tile, but are much easier to clean without much grout lines. The vanities have a waterfall stone on the side close to the freestanding tub making the vanity waterproof. The most unique feature of the new master bath is the heated floors. Radiant heat 24 | HOMES & LIFESTYLE media
Before keeps the room (and little feet) warm, while reducing overall energy costs. Ariadna and Papagno’s Marble & Granite, Inc can provide similar master bath makeovers for homeowners. Modern bathrooms can be luxurious, as well as fun, durable and child-friendly. ABOUT PAPAGNO’S MARBLE & GRANITE Papagno’s Marble & Granite, Inc. is a family-owned business, which has been in the stone industry since 1945, and servicing the Phoenix valley since 1998. Papagno’s provides custom residential and commercial services for new construction or remodeling. If you want extraordinary granite and quartz projects, visit their website and contact Papagno’s at 602-635-3182 or papagnomg@gmail.com.
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MAKEOVER
Tired of Your “Dated” Looking Pool Deck & Patio? Economical, beautiful looking makeover solution stands the test of time and AZ’s hot weather By Denise Meridith
Most people think of concrete as gray, cracked and ugly. Arrowhead Deck Resurfacing LLC has transformed the industry, by turning concrete decks, driveways and floors into art forms. Arrowhead helps homeowners economically transform bare concrete into durable, maintenancefree coverings, resembling tile, stone, leather or whatever texture a customer desires. John Trice is the “artist” behind Arrowhead Deck Resurfacing LLC. He has been an innovator in the world of concrete for over 20 years. These photos show some of the many options available for deck, patio and walkway makeovers. Arrowhead Deck Resurfacing uses a specialized process to create the unique styles and custom applications of their coatings. The existing surface is removed to reveal the bare canvas of the underlying concrete. The surface is prepped with a smooth base foundation, and finished with the textures, colors and designs selected by the customer. Finally the area is topped with a clear coat to ensure the area is easily cleaned and maintained. The recession has had unexpected and positive impacts on the company. Many people now renovate their current residences, instead of buying new ones. Trice’s flooring is also helpful to investors or purchasers in need of a quick and affordable makeover. Arrowhead Deck Resurfacing gives new meaning to the term “curb appeal.”
Concrete Patterns & Styles
Before
Before
After! ABOUT JOHN TRICE
After! 26 | HOMES & LIFESTYLE media
John Trice has been the owner & operator of Arrowhead Deck Resurfacing since 1992. He has proven to be an industry leader with a focus on customer service. Trice is proud of the high ratings his company consistently receives on online review sites, such as Angie’s List. Readers can find out more about the company and its services by visiting the website www.ArrowheadDeck.com or calling John Trice at 623-980-4371.
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DISCOVER:
How One Man’s Passion for Stone Leads to Travertine’s Popularity in Arizona’s Finest Homes By Denise Meridith
Whether it was piled into walls to keep warring enemies out or used as currency or just skipped across a lake’s surface for fun, stone has been an important part of the human psyche. Stone provided a canvass for cavemen artists. In a country, like the US, barely over 500 years old, it is sometimes hard to imagine that the Italians have been using travertine stone products for thousands of years. The original village of Tivoli dates back to 13th Century B.C. Roman coliseums, road systems and passageways made of stone were made to last forever, and tourists can still enjoy viewing them, as a result. But American history is generally filled with images
Valère Basilica
of brick, clay and wood. Stone was rare in the US marketplace. Luckily, in 1972, Dr. Justi of Northern Arizona University, persuaded Frank Cunningham to go to Italy
Cunningham’s international company is Arizona-based.
to bring back white marble for his home remodeling
The worldwide headquarters and corporate offices of
project. Cunningham fell in love with the country and the
parent company World Wide Stone Corporation™ are
stone, and helped create a new industry.
located in Scottsdale, and perform all corporate functions, oversight, marketing, sales and distribution. The
In addition to importing the rare travertine stone,
three factories of the Mexican subsidiaries in Durango
through extensive research during the ensuing years,
perform volume-fabrication of all finished products;
Cunningham’s company has developed propriety
i.e., all cutting, shaping, finishing and packing. But the
methods of producing stone finishes (i.e., Durango
quarries are throughout Mexico. World Wide Stone Cor-
Ancient™ Truly Tumbled™ and Durango Viejo™ Truly
poration™ primarily markets and distributes its products
Tumbled™) that appear hundreds of years old.
across the USA, as well as Canada, Central and South
Weary of travelling back and forth to Europe, Cunningham longed to find a high-quality source of travertine in the Americas. In 1989, he finally found one in 400-year-old Durango, Mexico. The stone there possesses the quality and density of the Italian stone, unlike that imported from other countries, like China and Turkey. It is called Authentic Durango Stone . ™
e Auth
nt i c
an g D ur
o Do
™ rado
America, Asia and Europe. Authentic Durango Stone™ has about 1.5 million square feet of tile inventory on hand in about every size and finish, available to be able to accommodate any type of project. Travertine stone is used for floors, countertops, vanities, staircases, columns, fireplaces and more for retailers, wholesalers, builders and homeowners.
Authe n
tic Du
ran g o
Autum n™
But good products, alone, do not ensure business success or longevity. Cunningham has remained at the top of his field because his vision focuses on long-term customer satisfaction, and he has respect for people of
The ancient Romans would be proud…and envious of
employees, whether they are managers in Scottsdale or
Frank Cunningham and Authentic Durango Stone™, as
the professional associates in the factories of Durango.
the World Wide Stone Corporation™ is now considered
to managing his company. He handpicks and mentors staff and spends a lot of time in Durango, ensuring the
28 | HOMES & LIFESTYLE media
ti
Cut™ Vein-
all cultures and economic strata. He also values all 147
Cunningham continues to take a hands-on approach
Durango, Mexico
en Auth
an g o c D ur
continuing emphasis on state-of-the-art manufacturing equipment and processes, and quality production.
the best travertine quarrier and producer in the world. Homeowners, builders and designers are encouraged to setup a private viewing by calling 602-635-3192 or visit the website at durangostone.com or the corporate headquarters at 7946 E McClain Drive in Scottsdale.
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SPOTLIGHT
Family Owned Local Pool & Landscape Company Celebrates 25th Year Anniversary By Denise Meridith
A Phoenix pool company is preparing to celebrate its 25th anniversary this month. We had an opportunity to sit down with the President of California Pools and Landscape and you might be surprised by his “take” on the economy and business in general. Jeremy Smith is the president of California Pools and Landscape. The business is family run and operated since its start in 1988. The company has completed over 20,000 projects of all sizes, and employs 100 people in Chandler, Arizona. Smith says that the economic downturn of the last few years was “the best thing that ever could have happened to our company.” “It allowed us to take a breath and look hard at who we were and who we wanted to be,” Smith explains. “My family built this company based on some core beliefs that will never change. These include a customer focused perspective on every decision. We have always believed that customers deserve more than just a great pool. They deserve a great experience. We deliver both.” The recession allowed California Pools and Landscape to diversify their services. “I knew that my customers were begging us to take on more of the back yard,” Smith
“We talk a lot about core principles and standards inside the company,” Smith says. “These are important, but to tell you the truth, we feel brand new.”
says. “We look at a backyard with unlimited vision as to what functions it can serve
“We spend our time moving forward, not looking back. We have developed more new
and what beauty and peace it can deliver.”
products and come up with more new and exciting ways to enjoy a back yard in the last
California Pools and Landscape has long been recognized as the design expert in back yards. For 11 years in a row they have been voted “Best of Phoenix” and have won more national design awards than all other Phoenix pool companies, combined! California Pools and Landscape’s ability to “do it all” has resulted in their becoming Phoenix’s fastest growing pool company as well as one of the oldest.
couple of years than ever in our history,“ Smith says. “If you come to our design center we can show you 50 ways to build an outdoor kitchen and thousands of products to dress it with. We design on large screens in 3-D and can show you literally thousands of pool design ideas and even more variations in plants, lighting, and masonry features. We now build bath houses, casitas, and structures of every description.” Ironically, the recession worked in California Pools and Landscape’s favor in other ways as well. Due to its financial stability the company has been able to invest in leading edge technologies to create more streamlined processes. Smith explains, “We had to get smarter about what we were doing and as a result we are able to offer unbelievable values relative to any of our competitors. There have been some very real reductions in material and labor costs as well.” Smith points out that his family is extremely grateful to all of their customers. “Your word of mouth advertising sustained us through the tough times as always. We thank you,” he said. He also is announcing further opportunities to save with their upcoming Anniversary Sale. California Pools & Landscape is having a 25th anniversary Sale with special offers for new pool purchases by April 30th. Visit the website www.calpool.com for details or to schedule a free estimate. “You supply the dream. We provide the experience and knowhow,” says Smith. You can contact him at 480-345-0005 or info@calpool.com.
30 | HOMES & LIFESTYLE media
Jeremy Smith, President California Pools and Landscape
SPOTLIGHT
Title365 and iSearchDecor Align To Provide Unparalleled Value to Real Estate Agents and Home Owners By Denise Meridith
When does one plus one equal thousands in savings
and hassle when staging a property during an already-
experienced a higher listing close percentage, and fast-
for real estate agents and homebuyers in Arizona?
stressful period.
er, more seamless closing transactions when utilizing
Two companies, Title365 and iSearchDecor LLC, are
Current CEO Alicia Guerrieri, who suffered her own frus-
using state-of-the-art technology to deliver time- and
trations in finding quality furniture and home accessories
money-saving services throughout the complex real
when she moved from a Fortune 500 Silicon Valley com-
estate transaction process.
pany to Scottsdale, founded iSearchDecor in 2009. “All of
iSearchDecor. Combined with the transactional control and tracking of the Title365 platform, real estate agents using the new alliance have a strong competitive advantage in the Valley.
the businesses in the iSearchDecor network have been
A 2011 study by In-Deed showed that the pressures as-
Title365 Agency is the premier technology leader in the
pre-screened and represent the best of the best,” she
sociated with selling homes during the average 15-week
escrow and title insurance industry, providing true trans-
says. “And our referral services are complimentary, con-
moving period can cause premature aging, making
parency and greater control to real estate agents, lend-
necting home buyers, sellers, renovators and real estate
participants feel and look up to two years older. Both
ers, homebuilders, investors, homebuyers and home
agents to the perfect sources at the right price.”
Title365 and iSearchDecor can help relieve that frustra-
sellers throughout the closing process. Founded in 2009
tion, confusion, and stress associated with buying and
and headquartered in Newport Beach, California, the
selling houses. Readers are encouraged to contact the
company created the Title365 platform, the most tech-
companies and learn how they can help.
nologically advanced, nationwide processing and fulfillment model for insurance and settlement services.
A B O U T T I T L E 365 A N D I S E A R C H D E CO R
Ever get frustrated trying to get information on the sta-
Title365 is a fully licensed service provider in Arizona
tus of your closing? The robust, but easy-to-use, online
and over 40 other states. It is the most technologically
Title365 system allows customers to manage and track all
advanced provider of title insurance and settlement
escrow & title insurance aspects of a real estate transac-
services, with strong national relationships with the US’
tion from their own desktops.
largest underwriters. Phoenix-based Senior Vice President Anthony Nalbone is dedicated to putting the cus-
“We have a seasoned group of professionals with de-
tomer first and ensuring that the real estate transaction
tailed knowledge of real estate, local market trends and
experience is a positive one. Readers can learn more
customs within the communities we serve,” says Senior
about Title365’s resources and solutions on their website
Vice President Anthony Nalbone. “In addition to our
www.title365.com and contact Anthony at 602-680-5084
state-of-the-art technology, what separates us from oth-
or Anthony.Nalbone@title365.com.
er, national companies, is our passion for our customers. We want to provide them an easy-to-understand, stress-
iSearchDecor LLC is the homeowner and real estate
free experience, as opposed to the confusing, paper-
agents best “Guide For Where to Buy.” This home con-
laden systems they have dealt with in the past.”
cierge service won a 2012 Best of Scottsdale Award. Title365 and iSearchDecor’s services have special value
Its interactive, personalized services provide one-stop shopping, connecting customers with pre-screened,
The other challenge of home sale transactions that
to real estate agents and developers in the luxury home
plagues real estate agents and homeowners is quickly
market. iSearchDecor offers complimentary concierge
getting the home ready for show or sale. iSearchDecor is
services that include, but are not limited to: free staging
a unique home concierge service that allows homeown-
consultation for every listing, and free listing sign riders
ers, real estate agents and developers to request and find
that promote that the home offers iSearchDecor services.
pre-screened, local vendors in over 200 categories relat-
These services are available before, during and after the
ing to home renovation, home decorating, and home
home is sold.
from their own laptop via the iSearchDecor website.
cess to the painters, electricians, lighting, flooring, land-
Real estate agents have stated that they have relied upon
passion of CEO Alicia Guerrieri. You can visit the web-
scapers and designers needed to stage a house for quick
iSearchDecor’s suite of complimentary services, includ-
site at www.isearchdecor.com to see the scope of their
and higher-revenue sales. iSearchDecor makes it easy
ing obtaining free estimates during the crucial ten-day
products and services. You can contact Alicia directly at
to search, compare, receive discounts, and save money
home inspection period. Some real estate agents have
480-389-3007 or alicia@isearchdecor.com.
maintenance. iSearchDecor can provide immediate ac-
local Arizona vendors who provide remodeling, maintenance and decorating services in over 200 categories from art to kitchen cabinets and bed linens to movers and landscape designers. Customers can also connect with, compare and engage any home-related services Quality products and superior customer service are the
HOMES & LIFESTYLE media | 31
ASK THE EXPERT
Is Your Home Making You Sick? By Rod Cullum with Denise Meridith Denise: Many people, like myself, are saying this is the worst allergy season they have experienced in Phoenix. Can air filters in the home really help? Rod: Filters do make a difference in your indoor air quality. Most homes are designed to handle a standard 1" thick filter that catch airborne particles, this filter has little impact on airborne allergens. Many of the newer homes have 4" pleated filters that do a better job. All filters are not the same.
Photo provided by Cullum Homes
Denise: How can a homeowner decideSolar whichwater filter is best? Rod:please Air filtersremove should be the cleaned or replaced - Where it says FAFCO heater installation and repair word FAFCO;every 90 days at this time of year. If you
have pets atSystems home, the -pet dander filters this to be ad; changed more often. - We need to add whole house water filtration, R.O. Units, Soft Water 10% OFFmay onrequire this with Rod: Filters are rated for their Minimum Efficiency Reporting Value or MERV rating. - On the free water heater drain and flush it needs to say that it is free with any regular ABOUT RODservice CULLUMcall. (MERV1) filters are the lowest rated up to (MERV16) filters, which can capture 95% or greater of viruses, bacteria, dust, pollen, mold, and even tobacco smoke. At Cullum Rod Cullum graduated from ASU with a business management Otherwise the ad looks great! Please me know if youairhave any other questions. Homes, we install Electronic Filters that are combined withlet a whole house indoor degree. He started his real estate company—Cullum Homes— purification system, which also attacks household odors and gases, volatile organic Thank you in 1985. Today Cullum Homes is a family affair, with his wife, compounds (VOCs), and microorganisms. These types of filters will have a HEPA (High Kim, and both his daughter and son working for the company. Efficiency Particulate Arresting) rating as well. Readers can learn more about Cullum Homes by visiting the website www.cullumhomes.com or contacting Rod at Denise: How often should we homeowners change our filters? rod@cullumhomes.com or (602) 635-3248.
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ASK THE EXPERT
Home Automation Is More Affordable and Practical Than Ever By Chris Matthews with Denise Meridith
Denise: How much of a hassle is it to automate one’s house?
Photo provided by Acoustic Designs
Denise: We all know the impact automation has had on our work lives? How has it impacted our home life? Chris: Just as smart devices, like iPhones and iPads, have become invaluable for our work, they are becoming integral devices for controlling functions in our homes. Automation has become more affordable and people have become more comfortable using it, creating the trend to incorporate more of it into our lives. Denise: What are the three main uses of automation in homes these days? Chris: Security is still a big reason people incorporate automation into their homes. But entertainment technology (e.g., video distribution, Lighting, Rhapsody/Sirius, home theaters, etc.) has become a normal feature of luxury homes. A third common use of automation is to control functions like pool and house temperatures.
Chris: It is not difficult at all. Many clients are referred by architects, developers or interior designers, in the case of new construction, or satisfied customers who have friends that would like similarly retrofitted systems. Homeowners are interviewed about their vision, and a system is designed to fit their desires, their homes, and budgets. Of course, it varies by what a homeowner wants, but many projects can be completed in a week or less. The goal is to help customers enjoy their investments. ABOUT ACOUSTIC DESIGNS Chris Matthews, President of Acoustic Designs, grew up in Arizona and has degrees in accounting and finance from the University of Arizona. He became interested in home technology ten years ago and opened his company in 2005. Acoustic Designs can provide new homeowners with expertise and reliability from design to installation to maintenance. Matthews’ team also specializes in retrofitting, upgrading or repairing existing home technology systems. Homeowners can visit the website www.acousticdesignsinc.com and contact Chris Matthews at 602-633-9540 or chris@acousticav.com.
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GET QUALIFIED... Recent Short Sale, Foreclosure or Bankruptcy... NO PROBLEM! Lets face it, the past 5 years have been a challenge financially for most people in the Phoenix market... especially if you own real estate. The great news now is the real estate market is coming back strong and our government and banks have loosened up on their lending criteria making it much easier to qualify for a refinance, home loan or equity line than most people are aware. The Legacy Group has created a diverse portfolio of lending products to help sophisticated, high net worth investors, executives and self employed individuals create custom tailored lending products to best suit your needs.
Please Call Me Today for a Free Credit and Loan Evaluation
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office: 602.748.4095 email: JohnC@legacyg.com web: www.legacyg. com /JohnC
15333 N. Pima Rd, Suite 300 Scottsdale, AZ 85260
This does not constitute a commitment to lend. All loans subject to full underwriting approval and satisfactory appraisal. Program subject to change without notice. Individual(s) listed are employees of Legacy Group Lending, Inc., NMLS ID #4455. For state specific licensing information, visit www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/4455. Affiliated companies: Legacy Group Capital, LLC NMLS #99045, Legacy Group Escrow, LLC License #540-EA-40580. The Legacy Group is not affiliated with the US Government. 03/13.
MARKE T SNAPSHOT | McDowell Mountain Ranch | Silverleaf | Pima Acres
Communities for Those Who Love The Outdoors By Kelly Cook 480-389-3017
Founder of Kelly Cook Real Estate Group Co-Host of Money Radio’s Weekly Hit Show “Laws of Real Estate” M A R K E T S N A P S H O T - M c D owe ll M o u nt ai n R an ch* Active Listings
44
Average Sold (s/f price)
Sold Listings
35
Average Sold Price
Active Listings (s/f price)
$240
$216 $531,800
ARMLS 3/12/2013
*Single Family Detached
W H Y M C D O W E L L M O U N TA I N R A N C H? McDowell Mountain Ranch is a sprawling, master-planned community, nestled in the foothills of the McDowell Mountains of north Scottsdale, Arizona. McDowell Mountain Ranch captures the serenity of the mountains and the natural beauty of the Sonoran desert. This 3,200-acre development, which opened in 1995, consists of 26 neighborhoods, with everything from townhomes to exquisite, luxury custom homes. It has been a model for other residential developments throughout Arizona. McDowell Mountain Ranch incorporates all the amenities of an active lifestyle, while ensuring the preservation of the natural landscaping. The McDowell Sonoran preserve, just blocks north of McDowell Mountain Ranch, provides the residents with a 900-acre hiking and outdoor recreation area. McDowell Mountain Ranch residents enjoy two community centers, two heated pools and spas, paved and natural walking trails, children’s playgrounds, picnic and green space areas, and tennis and basketball courts. There is an extensive social calendar with children’s activities, community-wide events, and clubs encompassing many different interests. Acclaimed course architect Randy Heckenkemper designed the original Sanctuary Golf Course, and was recently hired by new owners Phil Mickelson and Steve Loy to design the $1.2 Million dollar makeover into the new highly acclaimed McDowell Mountain Golf Club.
Sold Listings Active Listings (s/f price)
49 6 $592
Average Sold (s/f price) Average Sold Price
$389 $1,751,667
ARMLS 3/12/2013
*Single Family Detached
W H Y S I LV E R L E A F ? Silverleaf offers a premium level of privacy, elegance and lifestyle, with ready access to the amenities of city life, adjacent to a world-class Tom Weiskopf-designed 18-hole course. Silverleaf is one of the most prestigious addresses in the Phoenix Metro area, with stunning views of city lights and high desert canyons accompanying homes of all sizes in a 2,000-acre community.
M A R K E T S N A P S H O T - Pi m a Acr e s * Active Listings
3
Average Sold (s/f price)
Sold Listings
1
Average Sold Price
Active Listings (s/f price) *Single Family Detached
$353
ARMLS 3/12/2013
city lights and surrounding mountains. Vaulted ceilings in foyer and living room. Marble floors in kitchen that open to family room with fireplace. Putting green and a Zen like garden for an entertainer’s delight!
W H Y P I M A AC R E S? Pima Acres is a community of custom-built homes on lots, 1.5 acres and larger, in North Scottsdale. The community has spectacular views of the McDowell Mountains, city lights, and is surrounded by desert and open space. Pima Acres consists of 140 homes, ranging in size from 2,500 to 8,000 square feet, built between 1993 and 2008. Pima Acres is conveniently located near the Loop 101 freeway, shopping, dining, golf, schools and the Scottsdale Airpark.
T R E N D S I N M C D O W E L L M O U N TA I N R A N C H / S I LV E R L E A F/ P I M A AC R E S
M A R K E T S N A P S H O T - Sil ve r l e af * Active Listings
Incredible views from this rare home situated on a spectacular lot with inviting pool in back yard located on the east side of Mummy Mountain. Fantastic views of Four Peaks, McDowell Mountains,
$251 $750,000
As in other areas of the East Valley, the sellers’ market has returned. With low inventory and the diminishing availability, prices are starting to climb and appraisals are supporting the price increases, which are creating greater appreciation for current homeowners. Mortgage rates jumped this week as the job market improved, consumer spending increased and the economy gained momentum. One year ago, the mortgage index stood at 4.15 percent; four weeks ago, it was 3.79 percent. It’s the highest the 30year fixed has reached since August. These areas are desirable markets to buy or sell, as some homeowners are still underwater and looking to sell, while there are cash buyers ready to enter the bidding wars.
A B O U T K E L LY CO O K Kelly Cook is one of the most successful realtors in the state of Arizona thanks to his clients whom he serves individually all with a personal touch. The Kelly Cook Real Estate Group (www.kellycookhomes.com) specializes in Phoenix/Scottsdale, AZ residential, commercial, and property management. The Group services customers, who are buying, selling, investing, or looking for quality tenants. The Kelly Cook Real Estate Group has consistently rated in the Top Producing 1% Valley Wide, and GUARANTEES to sell your home in 90 days or they will buy it from you. Contact Kelly Cook at (480) 389-3017 or info@kellycookhomes.com to find out more details.
JUST LISTED 2005 Tuscan boasts the finest of finishes! It is perfect for casual, as well as formal entertaining. The ultimate family home in a prestigious privately gated Scottsdale community with the best of schools. Grand courtyard with cobblestone walk way, cobblestone paver drive way, enormous gourmet kitchen, massive granite slab island, pendant lighting, stainless steel appliances, Viking cook top, decor ovens, subzero refrigerator. The kitchen opens to the family room to create a great room effect with a large stone fireplace.
Scottsdale
Extensive use of 19" tile throughout this exquisite home. The backyard is an oasis with a fabulous pool with waterfalls and a grassy area. A must see!
9841 E Sharon Drive | MLS #4888217 | $879,000
FABULOUS FINISHES. Lots of stack stone inside and out. Large-scale travertine including bathroom surrounds. Quality neutral carpets, white plantation shutters, brushed nickel hardware and closet organizers. Multiple fireplaces, volume windows and French exits.
Scottsdale
Dream kitchen with wrap around island, six burner gas cook station, slab granite counters, cherry cabinets and stainless steel appliances. This is definitely a knock-your-socks-off home!
9938 E Celtic Drive | Coming Soon | $839,000 Incredible views from this rare home situated on a spectacular lot with inviting pool in back yard located on the east side of Mummy Mountain.
Stunning Views
Fantastic views of Four Peaks, McDowell Mountains, city lights and surrounding mountains. Vaulted ceilings in foyer and living room. Marble floors in kitchen that open to family room with fireplace. Putting green and a Zen like garden for an entertainer’s delight!
5849 E Hummingbird Lane | MLS #4767590 | $1,135,000
We GUARANTEE we will sell your home in 90 DAYS or Less or we will buy it! As seen on:
Co-Host of Money Radio’s Hit Show “Laws of Real Estate”
Kelly Cook Real Estate Group
“Helping others is our success”
480-389-3017 w w w.Kelly C o okHome s .c om
info@kellycookhomes.com
M AR K E T SNAPSH OT | Paradise Valley
Now is a Great Time to Buy/Sell in Paradise Valley By Scott Grigg #1 Realty Executive Producer MARKET SNAPSHOT* Homes for Sale
296
Homes Under Contract
58
Average Days on Market
220
New Listings Average List Price Closed Sales Last 30 days
51 $2,200,000 23
*Single Family Detached, MLS 3/1/13
W H Y PA R A D I S E VA L L E Y ? This small, affluent town is relatively new, just having been incorporated in 1961. Throughout its short history, it is noted as a proud and independent community, which has sought to maintain residential zoning in a quiet and country-like setting. The result is 16 square miles of “paradise,” with homes on large, beautifully landscaped lots with unobstructed views of the Phoenix Mountain Preserve, Camelback and Mummy Mountains and the Indian Bend Wash.
MARKET TREND In Paradise Valley, home values continue to appreciate and the bidding wars have returned, as inventory remains low. The current interest rates are the lowest we have seen in 50 years. So buyers need to take advantage of the currently available rates now, as they may be ticking up this year. If you have thought about buying or selling now could be a great time. Give me a call to discuss your options.
6865 E Bronco Drive, Paradise Valley, AZ 85253 • Listed for $1,999,999 Looking for privacy & elegance in a home? Then you have found it! This 5 bed 4 bath estate located at the end of a cul-de-sac in a prime location of Paradise Valley. Call Scott for more info or to set up a private showing.
W H AT ’ S H O T I N PA R A D I S E VA L L E Y T H I S M O N T H? The Village at Paradise Reserve is the fastest selling community in Paradise Valley. There has been a huge jump in sales this month. In 10 days, Grigg’s Group put six homes under contract, at an average selling price of $532.00 per square foot! We invite everyone to come out and see what all the hype is about. We have a few opportunities left. You still have a chance to get your own “piece of paradise.”
A B O U T S CO T T G R I G G Realtor and Paradise Valley Market Expert Scott Grigg is a native Arizonan, who grew up in Scottsdale. He got into real estate shortly after graduating from ASU. He maintains a stellar reputation among high-end clientele, including high-ranking CEOs and professional athletes. Most of his business comes in the form of referrals from satisfied customers. “Real estate has always been my passion, and helping people, with the biggest investment they will be making in their lifetimes, is an honor,” he says. Grigg and his Group have been featured in: the Arizona Republic, Phoenix Business Journal, Arizona Business Gazette, Scottsdale Republic, 35/Under 35 Local Entrepreneurs, Top Agent Magazine, Real Trends’ and the Wall Street Journal’s Top Real Estate Professionals, Top 60 in Commissions Earned Among Realty Executives International, and Diamond Award Winner for Realty Executives International. Readers can visit the website www.ArizonaFineProperty.com or contact Scott Grigg directly at 480-540-5479 or e-mail azfineproperties@cox.net Realty Executives/The GRIGG’s Group, 3950 Lincoln Drive, Paradise Valley, AZ 85253
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Call or Text me Today for a Free Home Valuation and/or Home Search 4 80 -54 0 - 8591 Jason C Mitchell, REALTOR®
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Ranked Top 1% in the Nation 10 Years | $240 Million Closed Host of The Real Estate Round Up on Money Radio 1510am NBC Market Expert Arcadia | Paradise Valley Partner Desert Bridge Capital – Real Estate Investments 10 6 07 N . H ayd e n R o a d, Suite F -10 0, S cot t s dal e, A Z 8526 0 | w w w. M itch e ll G ro upA Z .co m
Would You Like to Sell Your Home Fast... for Up to 50% More than Its Current Market Value? Think you can’t sell because your property needs remodeling and you may not have the time or cash to do so? “I was wanting to sell my home in Paradise Valley for a while but didn’t want to just give it away. I had Jason and his team find financing so I could remodel my home and get top dollar. From top to bottom he was able to put the right pieces in place. It took about 70 days for the remodel work and I was able to sell for a much higher price. Very happy client.“ – Jackson H.
Check out home our team recently remodeled and sold fast for top dollar: BEFORE
AFTER
If this sounds like a position you are in, we may be able to help you remodel and sell your home fast for up to 50% more than its current value. We offer Home Owners several “Win Win” options including:
Providing you cash to cover the cost of your remodel Turnkey, professional design, remodel services and aggressive pricing on labor and materials Help you sell your remodeled home fast for top dollar Call me Today for More Information (480) 540-8591 Jason C Mitchell, REALTOR®
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Ranked Top 1% in the Nation 10 Years Experience | $220 Million Closed Host of “The Real Estate Round Up” on Money Radio 1510 am Partner | Desert Bridge Capital – Real Estate Investments
10 6 07 N . H ayd e n Ro ad, S ui te F-10 0, S c ot t s da l e, A Z 8 52 6 0 | w w w. M i tc h e ll G r o upA Z .c o m
M A R K E T S N A P S H O T | D C R a n c h | Tr o o n | G r a y h a w k
Thinking about Selling? Now Could Be the Perfect Time By James Wexler (480) 221-8080 Associate Broker
W H Y D C R A N C H , G R AY H AW K O R T R O O N DC Ranch, Grayhawk and Troon offer an outstanding quality of life, beautiful landscapes, access to great golf, freedom from commercial or industrial development, top class shopping and restaurants, and excellent schools. These neighborhoods appeal to a variety of homeowners, whether they are a family, empty-nester or seasonal homeowner; there is a lot to offer for everyone.
MARKET TRENDS As in the rest of the Valley, home values and sales prices are increasing in DC Ranch, Silverleaf , Grayhawk and Troon. Although the trend in home prices is moving upward, I am still finding great opportunities for buyers who have the conviction and financial wherewithal to make a timely buying decision. If you read the market statis-
M A R K E T S N A P S H O T - D C R an ch* Active Listings (under $2M)
31
Average Sold (s/f price)
Sold Listings YTD
19
Average Sold Price 2013
Active Listings (s/f price)
$287
$254 $936,350
ARMLS 3/12/2013
*Single Family Detached
tics, you will see that in many luxury home areas in North Scottsdale inventory is very low. So now is the time for those interested in selling to take advantage of premium pricing with homes selling in just days on market. Call me if you want to know more.
L O C A L N E W S U P DAT E – Pinnacle Pointe in Troon The eagerly awaited Pinnacle Pointe luxury home community in the exclusive Troon North area of Scottsdale began selling 11 new homes this January, starting in the mid-$300s.
M A R K E T S N A P S H O T - G ray h aw k * Active Listings
33
Average Sold (s/f price)
Sold Listings YTD
25
Average Sold Price 2013
Active Listings (s/f price)
$245
$223 $834,000
ARMLS 3/12/2013
*Single Family Detached
Nestled in the foothills of North Scottsdale, Pinnacle Pointe offers luxury living with convenient access to all the shopping, golf, and amenities that make this resort area famous. This high-end, gated community offers the very best location, plus fine living all at an outstanding price.
S E L L I N G T I P – Ask your Realtor how they advertise your home online When choosing a listing agent, I encourage sellers to ask where the Realtor is going
M A R K E T S N A P S H O T - Tr o o n* Active Listings (under $2M)
60
Average Sold (s/f price)
Sold Listings YTD
28
Average Sold Price 2013
Active Listings (s/f price)
$261
$197 $729,000
ARMLS 3/12/2013
*Single Family Detached
to advertise the client’s home for sale. Maximum exposure of your ‘New Listing’ is the key to finding a buyer quickly and getting the best price. Sellers often choose an agent due to colorful magazine advertising and overlook powerful & effective internet marketing. A common misconception is that print media alone is the most
A B O U T JA M E S W E X L E R
effective tool to advertise your home; the reason is that there is as much as a 30-day lag time for the magazine to print and be mailed. Thus, sellers are missing the most
James Wexler has been one of the top agents in the Valley for many
crucial first two weeks on market where they now have only the MLS to expose your
years and has built a reputation for client satisfaction. He is devoted
home to buyers. In contrast, Internet advertising is live online the moment you list!
to making the process as easy as possible. He notes, “listing your
Ask your agent what they do to advertise online. Are they spending their marketing
home for sale or finding the right property is only the beginning. I
budget on sites like Zillow, Trulia, Realtor.com and own key search phrases like ‘Scott-
will assist you every step of the way to ensure your interests are protected throughout
sdale Real Estate’, ‘DC Ranch homes for sale’, etc? If they are not doing this for your
the entire process.” If you have any questions, please don’t hesitate to contact James
house, you could be missing out on optimum exposure of your home.
Wexler at (480) 221-8080 or James@JamesWexler.com.
JUST LISTED Luxury Custom Estate in North Scottsdale on premium 1.25 Acre lot with resort backyard including gas fire pit, built-in barbecue with swim-up bar from a large pebble-tec pool and large grassy play area for the kids. Custom home includes Grand master suite, three additional bedrooms, all ensuite, 13x20 playroom/ poolroom, office, formal dining room, eat-in kitchen and full bar all opening to a magnificent chef’s kitchen. The expansive 4,000+ sq. ft. home has every upgrade imaginable including imported wide plank wood floors, custom stone inlay, custom cabinetry, knotty alder doors, granite counters, surround sound and 3 HVAC units to keep the home energy efficient.
Remodeled home on 9th Green of Grayhawk Golf Course with unobstructed views of the McDowell Mountains. Rare detached guest casita model. Custom detailing, wide 2-Way Fireplace, large formal dining room, custom windows, built-in cabinetry in master bedroom, expansive chef’s kitchen opening to the family room all of which overlooks the lush back yard, water feature, builtin barbeque and peaceful sitting area with outdoor fireplace. Model Home perfection makes this a must-see!
North Scottsdale
5847 E Quail Track | MLS #4876923 | Listed for $849,000 ays! ly 2 D n O in SOLD
Grayhawk
20829 N 83rd Place | MLS #4887140 | Listed for $924,900 Lowest Price Per Sq. Ft. in Community!! Open, great room floor plan with upgrades including travertine floors, neutral paint throughout, granite counters in the large kitchen and formal dining room. Plantation shutters, 3 car garage. Sun screens on south side and security door. Heated pool with spa jets, auto sunscreens on Butt Glass windows, storage cabinets in garage. Built in BBQ, stone facing on front, and more. Enjoy Legend Trail’s community center with fitness, swimming pools and tennis courts. Bring All Offers!
Scottsdale
9407 E Calvary Drive | MLS #4856536 | Listed for $425,000 Ask about our LISTING GUARANTEE!
Call James Wexler at
(480) 221-8080
to Schedule a Private Viewing www.JamesWexler.com
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