Homes & Lifestyle Media, Issue 2, 2014 by Brett Benning

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FROM THE PUBLISHER

FOR YOUR EXQUISITE HOME

O U R T E AM PRESIDENT | PUBLISHER Brett Benning EDITORIAL DIRECTOR Denise Meridith DESIGN DIRECTOR Kathleen Mocharski PHOTOGRAPHY Bridgette Marie Photography

Wow! Can you believe it is March already? I feel like we just took

MULTI MEDIA MANAGER Ross Kamela

our Christmas tree down a couple of weeks ago and now my daughters are on Spring Break. What happened to the past 11 weeks? My Grandma was right when she told me at a young age “time goes by faster the older you get.”

This issue of HOMES & LIFESTYLE media (HLM) we are celebrating the luxury home professionals who help us find our homes, finance our homes and make our homes a safe, comfortable, functional and uplifting place to live. You see at HLM we pre-qualify every person and company we work with or feature to make certain they have long standing solid reputations, the highest integrity and are a pleasure to work with. Unlike most media companies, we do not work with anyone willing to “cut us a check.” In fact, we pass on working with more people and companies than we engage with because we value our time and yours too. So please know you can contact anyone featured in our publication or on our new website www.HomesandLifestylemedia.com with confidence. We value and encourage your feedback. Enjoy your home and this amazing Spring weather today! Sincerely, Brett Benning Founder & Publisher

Cover photo provided by Bridgette Marie Photography

Time truly is the most valuable commodity we have... it is simply irreplaceable. The older we get the more we value our time, who we share it with and how we literally “spend” it. Through the course of our lives, most of us spend about 50% of our time at our homes sleeping, working, relaxing and entertaining. With this in mind I think we would all agree our homes are a cherished place in our hearts, lives and memories.

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Brett Benning, Founder & Publisher Direct 480.717.1310 Brett@HomesandLifestylemedia.com www.HomesandLifestylemedia.com 4400 N. Scottsdale Rd. Ste. 9-123 Scottsdale, AZ 85251

HOMES & LIFESTYLE media is published 6x annually on recycled paper and reaches 60,000+ affluent homeowners, 5,000+ businesses, 500+ select builders, architects, interior designers and home improvement professionals and over 5,000 top producer Realtors in Paradise Valley, Arcadia, Biltmore, Central Ave corridor, Scottsdale, Fountain Hills, Cave Creek and Carefree. The publisher, editorial director, production manager, and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. The publisher, contributors, editors and related parties are not liable for the actions or results taken any person, organization or any party on basis of reading information, stories or contributions in this publication, website or related products.

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T A B L E

O F

ASK THE EXPERT

C O N T E N T S F E AT U R E

Paradise Valley Real Estate Expert Chris Karas Shares Some Facts About the Paradise Valley Real Estate Market

Top 3 Reasons Luxury Home Sellers, Builders, Developers & Investors Prefer to Market Their Homes as “Private” Listings Instead of on MLS

SPOTLIGHT

TOP 5

NFL Wide Receiver Arman T. Shields Pursues His Passion for Real Estate in the Phoenix Luxury Market

Leading Fashion Designer Trends Carry Over To Most Popular Outdoor Living Furnishings

Notre Dame MSA Graduate Chey Castro Rises to Top DC Ranch & Silverleaf Realtor

Jessica Luce Provides Turn Key Relocation Services for Professional Athletes, Coaches & Executives

Jumbo Loan Lending Expert John Conklin Offers Impeccable Service, Speed & Customer Service

Feng Shui Expert Helps Homeowners Experience a Deeper Sense of Awareness with Their Environment

Phoenix’s TOP 5 Real Estate Investment Realtors & Brokers Share Their Secrets to Sucess

Realtor Kelly Spears Takes a “Hands On Approach” Helping Her Clients Buy, Remodel & Sell Their Homes

Green Street Communities, INC. and North & CO. Building Homes and Developing Relationships

Real Estate Investment Partners Master “Fix in Flip” Business Model Earning 20% Average ROI for Their Investors

Dawn Mulder’s Passion for Real Estate & Horses Helps Fulfill Her Client’s Dreams of Home Ownership & Profitable Investments

Investment Partners Jason Mitchell & James Wexler Turn $250,000 into a Multi-Million Business in 36 Months

85259 E Scottsdale Real Estate Expert Joe Iuculano Earns His Way to Being the #1 Realtor at The Mitchell Group Midmarket Lending Expert Michael Iuculano Offers Affordable Financing Solutions for Entrepreneurs

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Family Owned

ASK THE EXPERT

Paradise Valley Real Estate Expert Chris Karas Shares Some Facts About the Paradise Valley Real Estate Market By Brett Benning

Brett: Are home values still going up in the Paradise Valley Real Estate Market this year? How does this compare to March and April of 2013? Chris: I see the home values continuing to have a slight rise. The market has rebounded a good amount since the lowest peak. Compared to 2013, prices have gone up overall and there has been an increase in sales. Buyers have been sitting on the sideline waiting for a home that will work for them. Brett: Are there certain areas or neighborhoods in Paradise Valley that are in higher demand than other areas? Chris: At this time there is a demand in a number of diﬀerent areas. Gated communities. View properties. Properties on larger pieces of land. Smaller homes with quality finishes are also in demand. Brett: Are you still seeing foreclosures and short sales?

“Pricing can be the biggest error a homeowner can make when selling their home.” Brett: I read through your “Paradise Valley Monthly Market Report”. Very informative publication. What gave you the idea to have such a publication? When did you start it?

Brett: How is the luxury spec home inventory in Paradise Valley?

Chris: I launched the Paradise Valley Monthly Market Report in the fall of 2013. I have enjoyed publishing this report month after month. I wanted to give back to Paradise Valley and give the truth. I want my Monthly Market Report to be the only source for their real estate knowledge. I have teamed up with Mike Orr to give the facts of what is going on in the real estate market.

Brett: Is there any type of inventory that is short in supply? Chris: Quality construction and finishes with smaller square footage. There is a shortage of great homes with good locations under $2,000,000 in Paradise Valley. Also newer homes from the high $2,000,000 range to the mid $3,000,000 range. Brett: Would you consider it a Buyer or Seller’s market in Paradise Valley right now? Why? Chris: This is one of the first times I have seen the real estate market on an equal playing field. It is a great time to sell and a good time to buy. Although as we see more inventory enter into the market the buyers are staring to gain a slight upper hand. Brett: I noticed you have many impressive Listings in Paradise Valley. How are you getting so many high demand Listings in such a competitive market? Bridgette Marie Photography

Chris: 1) My clients will always be dealing with me from the start through the finish. Personal attention is key. My clients always comes first. 2) No one or no other company can come close to the amount of marketing we have, giving our clients the maximum amount of exposure and a large amount of buyers looking at their home. 3) My knowledge - It is important to hire the best in a specific area. Paradise Valley is where I have sold since the first day I started selling real estate.

Chris: We have not seen many foreclosures or short sale this year. We will have the occasional foreclosure or short sale but they are selling at market value.

Chris: We have a shortage of new luxury spec homes. The current inventory can not accommodate the buyers looking for new homes. We should see a rise in new construction from the previous years. We also have a number of home owners building their dream homes.

Christopher Karas Paradise Valley Expert Top Realtor & President of The Karas Group Russ Lyon Sotheby’s International Realty

Brett: What are the top 3 things that set you apart from your competition?

Chris: I am very thankful for my referrals which keep me busy. I have a strong marketing plan and my clients get the most exposure for their homes which results in sales. I have direct, personal interaction with all of my clients. Our communication and market knowledge is over the top. Plus my nationwide and international reach gives my client the exposure they need.

Brett: What advice can you oﬀer Paradise Valley home owners considering to sell their home? Chris: Be sure to understand the market and the values. Pricing can be the biggest error a homeowner can make when selling their home. Be sure you have the market knowledge before making a decision. Also hire an expert. You deserve the best price for your home so make sure your Realtor is the best for you. For most buyers this might be the largest asset they own so be wise when selecting the right Realtor to represent you.

ABOUT THE KARAS GROUP Christopher Karas and The Karas Group are with Russ Lyon Sotheby’s International Realty located at 7135 East Camelback Road, Suite 360 in Scottsdale. They specialize in luxury property transactions in Paradise Valley, Arcadia, Scottsdale, Biltmore and the surrounding Phoenix Areas. Buyers and sellers benefit from sophisticated tactical marketing and an exclusive digital database of high net-worth prospects. Homeowners can count on Karas’ extensive experience and personal attention. Readers are invited to visit his website www.TheKarasGroup.com and reach him directly at 602-919-6511 or chris@TheKarasGroup.com HOMES & LIFESTYLE media | 21

F E AT U R E

Top 3 Reasons Luxury Home Sellers, Builders, Developers & Investors Prefer to Market Their Homes as “Private” Listings Instead of on MLS By Austin Lake

fter 24 months of consistent increases in luxury home

3. Perception & Pricing – When a home is not listed on MLS it carries

values throughout most of Phoenix, many sellers are feeling confident

a certain prestige and allows the realtor and home owner to test

it is a good time to sell their homes but do not want to list it on MLS.

pricing within a tight circle of luxury realtors, brokers and pre-qualified

Significant reasons not to list on MLS vary from seller to seller. Through

buyers. With this said, more serious high end buyers are going to want

our research and interviewing several of Phoenix’s top luxury agents

to see the home first so they can put the first oﬀer in. In many cases

and brokers we have identified the following Top 3 Reasons Luxury

this attraction will drive oﬀers above the asking price and garner quick

Valley, Scottsdale, Santa Barbara, San Francisco, Orange County,

Listings” in June 2014 being distributed to over 500,000+ of the highest

Home Sellers Prefer to Market Their Homes as “Private” or “Pocket”

closes if the seller prefers.

Manhattan New York, Miami, Dallas, Beverly Hills and Aspen.

net worth luxury home owners and Top 1% Realtors in the U.S., Canada

Listings instead of on MLS: 1. Privacy & Security – Many luxury homes are owned by very aﬄuent celebrities, professional athletes, CEOs of major corporations, politicians, senior level executives and successful entrepreneurs. For obvious reasons these luxury home sellers do not want the public to know where they live, much less know of all the valuables they have in their homes. The idea of having an “Open House” or even a lock box for realtors and/or the public to have access to their home is unacceptable

“Our Vision is to become the most popular online destination Locally & Globally for “off market” luxury home Buyers, Realtors and Sellers to connect.” Since luxury private listings are not on MLS, sellers also benefit from

and risky to them.

not collecting “Days on Market” while they are testing their asking

2. Discretion – With this elite status of luxury home sellers in mind,

spec home. This also allows sellers to gather valuable feedback from

price, doing a pre-sale, remodeling an investment home or building a

Until recently, the only way to learn about or have access to this high demand “oﬀ market” inventory was if you had a close relationship with

Mr. Benning commented “Our Vision is to become the most popular

a luxury realtor who is very well networked in the respective market you

online destination Locally & Globally for “oﬀ market” luxury home

are interested. In November of 2013 a new luxury real estate marketing

Buyers, Sellers and Realtors to connect. We will be working closely with

company called “Luxury PRIVATE Listings” (LPL) started working closely

the Top 1% of Realtors Globally. When working with our organization

with many of the Top 1% Realtors, Builders, Developers, Home Sellers

your property will be exposed to qualified, motivated Buyers who

and Investors in the Greater Phoenix luxury markets to help them

in most cases are only seeking an “oﬀ market” property. Our robust,

market their “oﬀ market” properties. Within only 90 days LPL has

integrated marketing reaches across the Top 1% of Realtors across

formed strategic marketing partnerships and at any given moment has

major brand and boutique brokerages. Your property will receive

at least 50 Luxury Private Listings in the Phoenix market.

maximum targeted exposure, while still being very discrete, since we

they also prefer to be discrete when selling their home for many

brokers, realtors and buyers to see if their pricing is high, low or “right

When talking with Brett Benning, Founder & President of Luxury

reasons. In some cases they may be going through a divorce, financial

on” without having to show an increase or decrease in price on MLS

PRIVATE Listings, he stated “we plan to have over 100 Luxury Private

distress, downsizing their company, have unpopular political views

which too can have a negative perception in the marketplace.

Listings we are marketing by May 1st, 2014 and over 200 by July 1st,

or simply moving out of the area and do not want all their neighbors,

and Mexico”.

2014. All these listings will be featured beautifully on our new, easy to

ONLY disclose your address to pre-qualified buyers and realtors. Many of the Seller’s properties working with us will also receive Feature editorials and photos in our publication (and in some cases Cover Features) in high end local and national publications and exclusive international social media platforms.”

much less the public to know. They also do not want people showing

Private Listings are very popular in high demand luxury real estate

navigate, robust website www.LuxuryPRIVATEListings.com which we

up on their door step to make oﬀers or solicit them because they saw

markets where certain inventory is scarce. Top realtors report 10-30%

are beta testing now and plan to launch by April 1st, 2014. We are also

For more information about Luxury PRIVATE Listings Contact their

their address on MLS or a sign in their yard.

of their business is the sale of Private Listings in markets like Paradise

very excited about the launch of our new publication “Luxury PRIVATE

Oﬃce at 480-285-2782 or visit www.LuxuryPRIVATEListings.com.

22 | HOMES & LIFESTYLE media

HOMES & LIFESTYLE media | 23

SPOTLIGHT

NFL Wide Receiver Arman T. Shields Pursues His Passion for Real Estate in the Phoenix Luxury Market By Denise Meridith

n an era when most of the media coverage of professional

Arman is as dedicated and diligent in the real estate field as he was on

athletes is negative, it is refreshing to know that the Valley is the home

the football field. When working with a client, he does not have an on-oﬀ

of Arman Shields, a young man, who was an NFL wide receiver for the

switch; his drive for success translates into always being available, and

Oakland Raiders, and who plans to be an all-pro in the Arizona luxury

providing exceptional, individualized customer service and satisfaction

real estate market.

for his clients. He is patient, understanding, and provides customized attention to each client.

Arman was born in Washington, DC, and earned a BA in Rhetoric and Communication from the University of Richmond. His family is his foundation, he and his four brothers and one sister having been raised by his parents to have a strong work ethic, dream big and work hard. What bigger dream could a boy from DC have than to be drafted by the NFL? As a youth, he would get up before daylight to work out; he wanted to be the best, and understood that did not come through luck or coincidence. Through talent, hard work, and, with the support of his family, he was drafted by Al Davis and the Oakland Raiders in 2008. Arman has lived in Arizona for three years, and loves sunshine, fishing, travelling, sports, movies and reggae music. His Dad’s involvement with investment properties in DC sparked his interest in real estate at an early age. After an injury hampered his play in the NFL, he moved

“I love helping people through the process and seeing their excitement and relief at the end!” “Desert Lion Properties is a reflection of whom I am, and how hard I have worked in life,” says Arman, “I am grateful to be able to share my passion with a great group of team members, who are equally eager to help our clients get exactly what they need, whether it is buying, selling, remodeling or investing. I love helping people through the process and seeing their excitement and relief at the end!” ABOUT DESERT LION PROPERTIES, POWERED BY EXP REALTY

into the other field he had loved his whole life, and started his own

Desert Lion Properties is available to assist clients throughout the Valley,

company—Desert Lion Properties, powered by eXp Realty. “I wanted

but has worked primarily in the Paradise Valley, Scottsdale and Biltmore

a company that reflects my own intensity and dedication,” he says.

areas. Arman Shields and his team can help a wide range of clients from NFL wide receiver, Arman understands the unique home and investment

working with his team members to encourage and ensure their success.

needs of professionals in the sports and entertainment fields. The oﬃce

He also manages remodeling/renovation projects for homeowners and

is conveniently located in central Phoenix at 2415 E Camelback Rd,

investors. He smiles when he explains: “I love turning dated, lifeless

Ste 700, Phoenix, AZ 85016. All readers are encouraged to visit the

homes into something fresh and vibrant.” He has worked in the Biltmore,

website at www.desertlionproperties.com. Arman Shields can be

Paradise Valley and Scottsdale, among other areas in the Valley.

contacted directly at 602-652-2749 or armanshields47@gmail.com

24 | HOMES & LIFESTYLE media

Bridgette Marie Photography

first-time homeowners to seasoned investors. In addition, as a former Arman enjoys helping people buy or sell their property, as well as

SPOTLIGHT

Leading Fashion Designer Trends Carry Over To Most Popular Outdoor Living Furnishings

Remodel, New Construction and Complete Turnkey for our Canadian Friends

By Denise Meridith

hile people on the East Coast are still shoveling snow oﬀ their patios, Phoenicians are preparing their backyards and themselves for the summer heat. It is time to start thinking about replacing that cracking teak furniture that gave your guest a splinter last year or those cushions, which are so parched you cannot remember the original color. It is time to visit Sunset Patio on North Hayden Road, the original manufacturer of outdoor furniture in Scottsdale, Arizona. Bold zebra prints from leading fashion designers, like Tom Ford and Versace, sprung onto the international fashion scene in the fall of 2013, joining the leopard designs, which had been popular the past few years. “Interestingly enough,” says Nancy and Sohail Djariri, owners of Sunset Patio, “The trends in outdoor furniture follow those on the runway. Animal prints are very popular right now.” A hip safari look can involve a cheetah pattern, or colors like tangerine and turquoise on cushions, which will look good inside or outside. The past decade, Sunset Patio has remained a leader in the Valley because of its stunning selection of fabric colors, textures and designs, and its unique furniture designs, which include Caribbean lounges, their signature double chaises, and curved sofas. Your dog can be trendy, as well, with their new designer outdoor doggy beds in all shapes and sizes; the fabrics used are easy to clean. Sunset Patio makes all of their own designs in a combined showroom/manufacturing site in Scottsdale. Local manufacturing helps Sunset Patio provide outstanding quality control and customer service, and results in costs lower than retail outlets. Nancy and Sohail provide customized service for each customer, helping them through every stage of planning what would work best in their backyard, selecting the design, fabric and colors, and production/installation of the finished project.

In addition to selling new furniture, Sunset Patio refurbishes furniture. If someone inherited that chaise lounge and cannot bear to part with it, Sunset Patio can salvage it by redoing the upholstery or cushions. “What I love best about this business is assisting someone, who may start out knowing nothing about patio furniture, design something beyond their wildest imagination,” says Nancy. “I love the excited look on his or her face upon first seeing the finished product in the backyard. Our strength is exceeding the customer’s expectations.”

COMPLETE KITCHEN & BATH MAKEOVERS

ABOUT SUNSET PATIO Sunset Patio works with interior designers, builders, businesses, resorts (e.g., Paris in Las Vegas, Nevada) and other businesses and individual to provide all the design and production needs for their clients’ custom, outdoor environments. Nancy and Sohail have an 8000 square-foot showroom at 15020 N. Hayden Rd, Scottsdale, AZ 85260. Readers can also peruse their many designer collections at www.sunsetpatios.com. Those interested in their goods and services can contact Nancy Djariri directly at 480-203-2711 or sales@sunsetpatios.com. 26 | HOMES & LIFESTYLE media

Family Owned for 53 Years

Call Us Today for a Private Appointment 602-814-0177 Scottsdale Showroom: 7030 E Indian School Rd Scottsdale, AZ 85251

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7910 S Kyrene Rd, Ste 101 Tempe, AZ 85284

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SPOTLIGHT

Notre Dame MSA Graduate Chey Castro Rises to Top DC Ranch & Silverleaf Realtor By Denise Meridith

person can be very successful at doing something, but still be dissatisfied. An outsider would have looked at Chey Castro, with a MSA from Notre Dame, making good money as a successful senior financial analyst, with a top real estate development firm like DMB Associates, and think he had everything a young man could want. He took real estate classes at the Arizona Department of Real Estate to build his knowledge base, but had never needed to take the tests for a license. He was following his parents’ (both successful CPAs) example. But Chey spent lonely days in his oﬃce, just him and Excel spreadsheets, creating the same monthly financial reports, never involved in the decision-making. Chey wanted more. A friend of Chey’s suggested he watch “The Secret,” a 2006 film produced by Prime Time Productions, which detailed the law of attraction (i.e., positive emotional states can attract the desired outcomes) that was being promoted by Oprah, Ellen DeGeneres, and Larry King. After much reluctance, Chey finally decided to watch the film and his life changed forever. Chey went into work the next day and, while sitting at his desk, he “asked the Universe” (as the film suggests) to give him a career where his phone would ring constantly with people wanting his advice and guidance, where he would be out of an oﬃce environment and be able to make his own schedule, where he would be able to create his own path and be compensated on his actual production, with no limit on the amount he can earn each year, and above all to be a decision-maker where his opinion/ advice is truly listened to and valued. Within two weeks, a sales assistant position at the exclusive DMB master planned community, Silverleaf, miraculously became

Bridgette Marie Photography

available. That was Chey’s first signal that this “Secret” stuﬀ might actually really work. Most people with no sales experience and a comfortable corporate job might have completely ignored another one of those “internal job postings.” But when Chey got that email that day, it was as if something smacked him in the face, and, as “The Secret” encourages, when an opportunity presents itself, you need to act on it! Sure the job would require a 50% pay cut, an active Arizona real estate license, and the embarrassment of now being an “assistant” when Chey’s colleagues in the finance world were only worried about what their title was. Chey attacked the challenge and when asked in the interview why they should hire someone with zero sales experience to come work at one of the top sales oﬃces in the Valley, Chey calmly replied “it is like teaching someone how to play golf. You want someone who has never played before so you can teach him the right way.” Chey also didn’t have the required active real estate license; but because he already took the classes about a year prior, the job was his if he was able to pass the tests and have the license before the two-week start date. With his new positive attitude, Chey treated the challenge like a good ole’ all-nighter in his days at Notre Dame and easily passed the tests on the first try, after a few days of studying the material again after the long break. He spent the next two years being a sponge and, as he likes to say, “earning my MBA in Sales.” A strong work ethic is his mantra. Chey has spent the last six years at Russ Lyon Sotheby’s International Realty and he says

that he has truly found a career that he loves and is passionate about. He was not even deterred by the recession, working 80-100 hours a week, digging in when others were getting out of the business. “I like the fact that there is no typical day,” says Chey. “I could be responding to inquiries about my ad that just came out; suddenly taking a previous client out to see a house he just drove by; or building a relationship by taking a new client out golfing.”

“I like the fact that there is no typical day,” A unique habit of Chey is attending every showing of one of his listings, arriving early to turn on the lights, music, AC, and water features, to make the house look inviting. “Buying a home is emotional,” he says, “I want to trigger the right emotions in potential buyers.” Chey, himself, is not a secret anymore. In the past six years, he has increased his business over 100% each year (Over $40 million in 2013) and been noted annually as one of Valley’s top producing realtors by the Phoenix Business Journal’s Book of Lists. There will be more competition in 2014, but he expects to continue to live his dream. ABOUT CHEY CASTRO Chey Castro wants to build long-term relationships with his clients. He works at Russ Lyon Sotheby’s International Realty at 20909 North 90th Place, #209 Scottsdale, AZ 85255. Readers seeking to buy/sell luxury properties can reach him at 602-570-2516. HOMES & LIFESTYLE media | 29

SPOTLIGHT

Jessica Luce Provides Turn Key Relocation Services for Professional Athletes, Coaches & Executives By Denise Meridith

he Phoenix Metropolitan Area is a magnet for top CEOs, executives and professional athletes. Warm winters, endless sunshine, spacious lots, spectacular views, lush landscaping, and privacy are welcoming to those seeking aﬀordable luxury homes and a relaxing lifestyle. Jessica Luce understands what appeals to these professionals. As the leader of the Elite Signature Group (ESG) powered by eXP Realty, she can help them find the dream retreats they desire. Jessica moved to the valley with her ex-husband, a professional baseball player, because he had an injury and had to rehab at the Peoria Sports Complex, where his team was located. They fell in love with the Valley and relocated from California. Jessica, who now lives in Grayhawk, has resided in the Valley for 10 years. In 2003, Jessica was working for the Milwaukee Brewers, trying to sell billboard advertising to DMB, a development company famous for its Silverleaf planned community, when the company, instead, wound up recruiting her to join the firm. There, Jessica worked in community relations, relocation, and helped create business alliances, and boost realtor relations. More relevantly, DMB required her to get a real estate license. One of her proudest accomplishments was helping open the spectacular planned community, Verrado, the subject of many entertaining commercials on television today. A desire to spend more time with her newborn son, and helping friends and family find deals, encouraged her to get into real estate investing in 2001. After having much success with real estate, Jessica left DMB and formed her own real estate team at Keller Williams. In 2012, Jessica was recruited by the co-founder of eXP Realty where she formed ESG. Jessica’s background made her a natural for finding premier properties that meet professional athletes’ unique requirements (e.g., privacy and need for discretion). “We work with active and retired professional athletes, CEOs and executives,” says Jessica, “Who need to focus on their game today, but still want to plan for their future tomorrow… after sports and running their companies. We’re used to handling a large volume of elite real estate transactions, and understand the complexities associated with them.”

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Jessica attributes her success to being driven, able to make decisions quickly, and her extensive, state-of-the-art knowledge of the industry. She had broken her femur and had to undergo rehabilitation to get back to work; so she understands the challenges professional athletes must overcome when injured, and works diligently for them. Jessica also recognizes the value of networking and has been active in business groups, such as the National Association of Professional Women and Leadership West. “I think it is important to give back to the communities in which we live,” she says. Jessica has been involved with the philanthropic work of the Alpha Gamma Delta Sorority and is an Honorary Commander at Luke Air Force Base.

“I think it is important to give back to the communities in which we live,” Jessica enjoys meeting the unique real estate needs of her clientele, assisting high profile and high net worth individuals in their real estate transactions, including purchasing, leasing, selling and investing. She has access to luxury private listings not accessible to the general public. ESG is a one-stop-shop for busy athletic professionals, CEOs, executives and Jessica Luce is their ideal Associate Broker and Real Estate Concierge.

ABOUT ELITE SIGNATURE GROUP POWERED BY EXP REALTY Elite Signature Group operates nationwide, has real estate agents available in every major sports market. It deals with new construction, resales, default property, multi-family, luxury, investment and retirement properties. Her AZ team specializes in North Scottsdale, Silverleaf & DC Ranch as well as Arcadia and Paradise Valley. Jessica Luce and her team also provide a wide variety of concierge services, not limited to vehicle transport, moving services, car purchasing, and financing. Their oﬃce is located at 16427 N Scottsdale, Ste 410, in Scottsdale, Arizona. Readers are also encouraged to visit her website at www.elitesignaturegroup.com, and to contact her directly at 480-779-7051 or Jessica@elitesignaturegroup.com.

Bridgette Marie Photography

SPOTLIGHT

Jumbo Loan Lending Expert John Conklin Oﬀers Impeccable Service, Speed & Customer Service By Denise Meridith

ohn Conklin, who was born in Westchester, New York, and earned

Last year Fairway Independent Mortgage gave away thirteen

his degree in business economics from Arizona State University, started

mortgage-free homes to military veterans in need. John and other

his career with a tough job as a cold caller for a mortgage broker. He

Fairway branch managers are trying to bring this program to AZ this

quickly progressed to become a broker himself, with Atlantic Mortgage,

year and hope to give away a mortgage free home to an AZ military

and within two years built up a team and became net branch owner of

family in need.

Atlantic Mortgage. In 2006, John started his own mortgage brokerage: Altus Mortgage. In the later part of 2008, John sold Altus Mortgage to The Legacy Group, a mortgage banker based out of Bellevue, WA. John continued on with The Legacy Group until April of 2013, at which point, The Legacy Group merged with WJ Bradley. In October of 2013, John decided to open up a branch of Fairway Independent Mortgage Corp.

“John provides personal service and expert advice difficult to get from banks and impossible to get online.”

John has several qualities that make him unique, profitable, and desirable among luxury homeowners and seekers. First of all, he

But a strong work ethic, stellar reputation, thorough knowledge of

promotes valuable products, like in-house jumbo loans, first and

available products, services and legal/regulatory options, and great

second combos up to $750,000 and jumbo loans up to 90% loan

customer service will help John Conklin and Fairway Independent

to value. Other products include more traditional new home and

Mortgage Company thrive.

refinancing loans. Secondly and as importantly, John’s team provides friendly, fast and

ABOUT FAIRWAY INDEPENDENT MORTGAGE CORPORATION

excellent customer service. Applying for new or refinance loans is an onerous process. A lot of information has to be gathered from clients,

John Conklin is the Branch Manager / Loan Oﬃcer for Fairway

who may be stressed out. John’s team is reassuring and eﬃcient, and

Independent Mortgage Corporation. “Service, Speed and Satisfaction” is

known for moving their clients through the maze as painlessly as

his motto. “At Fairway, customer service is a way of life,” says John. “It’s our

possible. John provides personal service and expert advice diﬃcult to

job to take care of you better than anyone else.” Products and services

get from banks and impossible to get online.

oﬀered include first-time home loans, refinancing, online applications, and home remodeling loans. Current and prospective home owners and

Bridgette Marie Photography

During his scarce free time, John enjoys fishing, skiing, working out

investors can visit his website www.johnconklinmtg.com or his oﬃce at

and travel. John is also known for his generosity in working with the

located at 7047 E Greenway Parkway in Scottsdale. You can contact him

community.

personally at 602-753-1403 or johnc@fairwaymc.com.

HOMES & LIFESTYLE media | 33

SPOTLIGHT

Feng Shui Expert Helps Homeowners Experience a Deeper Sense of Awareness with Their Environment By Denise Meridith

en Nicomedes spent 12 years as a financial and forensic auditor for KPMG, PricewaterhouseCoopers, and First Solar, an energy company. She earned a Bachelor’s degree in accounting from the University of Illinois at Chicago, is a registered CPA in Illinois, and an Arizona licensed realtor. But now her mission is to teach, share, and promote Feng Shui accurately and responsibly, and to make it accessible to people by debunking the myths, mysteries, and misconceptions around this ancient practice. The understanding of Feng Shui in the West is a diluted version of the authentic practice. New Age primarily focuses on the internal space and can often be confused with being a spiritual or religious practice. Contrarily, Classical Feng Shui, which is what Jen practices, is a sophisticated and logical system, which relies on a systematic and scientific approach to assessing the energy of any space. “My services are designed to empower people to cultivate a deeper sense of awareness with themselves and their environment,” Jen says, “I help them manifest their life’s endeavors by creating a special space, with meaningful intention, and embracing this art as another gateway to achieving good health, happiness, and prosperity.” Jen was born and raised in Hong Kong, surrounded by the art of Feng Shui, until 13. She subsequently lived in Hawaii, Ontario, Boise, Portland, Chicago, and Las Vegas, before settling in Arizona in 2007. She attended the Western School of Feng Shui in California, and the Mastery Academy of Chinese Metaphysics in Malaysia. But the most pivotal part of her training was with Grand Master Raymond Lo, at the Raymond Lo School of Feng Shui and Destiny in Hong Kong. In 2013, Jen was hand-selected by Grand Master Raymond Lo to be the oﬃcial representative of his school in the US: an honorary title not held by anyone else. She is excited to work very closely with him in educating and promoting Eastern traditions in the West. Jen examines the environment, where the house was built, and the structural design of the internal floor plan, and then calculates the Qi influence of the time period, and the elemental makeup of the residents.

34 | HOMES & LIFESTYLE media

“Contrary to popular belief,” says Jen, “Classical Feng Shui has nothing to do with decorations. Classical Feng Shui practitioners are not decorators. However, most Feng Shui consultants, like myself, often work in tandem with architects, builders, and interior designers to create a space that is special to the homeowner.”

“...empower people to cultivate a deeper sense of awareness with themselves and their environment,” Jen practices yoga, loves to travel around the world, and regularly writes for MindBodyGreen, a popular online wellness site. She is also a vegan, and enjoys cooking at home, entertaining friends, and checking out local restaurants. While most people associate Feng Shui with homes, many major corporations, including British Airways, Bath & Body Works, Hyatt Hotels, Nike, Universal Studios, and Trump Towers, around the world use the principles of Classical Feng Shui. “If you want to align your goals with the benevolent energy of your environment,” says Jen, “Feng Shui is the way to do it.” ABOUT FENG SHUI BY JEN Jen oﬀers Feng Shui consulting services for residential and commercial spaces, urban development, land selection, architectural and floor plan designs, property improvement and renovations, and for real estate homebuyers. She is releasing her first Feng Shui book this spring, and oﬀering a five-day Classical Feng Shui Practitioners Course in October, along with a number of “teaser” workshops. Readers are encouraged to attend the Feng Shui for Homebuyers Workshop on April 25. Feng Shui by Jen is located at 6207 N. Cattletrack Rd., Ste. 7, Scottsdale, AZ 85250. Readers can find more information on her website FengShuibyJen.com, and Facebook: Feng Shui by Jen. She can be contacted directly at (480) 280-9911 or jen@nicomedesrealestate.com.

Bridgette Marie Photography

SPOTLIGHT

85259 E Scottsdale Real Estate Expert Joe Iuculano Earns His Way to Being the #1 Realtor at The Mitchell Group By Denise Meridith

oe Iuculano comes from a family heavily involved in real estate.

the Mitchell Group can oﬀer, far exceeds my clients’ expectations.”

He knew from a young age that this was all he wanted to do, and has

His personal strengths are his hard work, good communication skills,

always been passionate about this profession. He has been with Realty

and his ability to negotiate the best terms for his clients.

Executives for five years, and is the Number #1 agent on The Mitchell

“I consider myself the ‘Go To’ Agent in 85259”

Group, which is Realty Executives #1 producing sales team. Joe sold 39 units in 2013, is a member of the Realty Executives 100% Club, and among the top 10% of agents in the US. Joe specializes in Scottsdale, Arizona, in particular zip code 85259. “This is a unique zip code that encompasses some of the best views in the Valley, at a price that is much more aﬀordable than Paradise Valley.” The Desert Mountain area is well-known for having one of the best school systems in Arizona.

Joe loves the art of the deal, enjoys the fast pace of negotiations, and likes the novelty of dealing with a diﬀerent situation every day. “I want readers to know that I am a great listener,” says Joe, “And will work diligently to help them achieve their dream to live in, hands-down, one of the best places in the country to raise a family.”

Joe attended Desert Mountain High School, and graduated from Arizona State University with a Bachelor’s degree in Business and Kinesiology. He and his wife of five years, who was his high school sweetheart, live in North Scottsdale. He spends as much time as he can enjoying the 300 days of sunshine, hiking, camping and golfing.

ABOUT JOSEPH IUCULANO Joe Iuculano is a member of the Mitchell Group, the #1 Producing Sales Team for Realty Executives. He services Cave Creek, Scottsdale, and Paradise Valley. His oﬃce is located at 8320 N Hayden, E-106, in Scottsdale.

As with all top realtors, persistence and attentiveness to customers have

Readers are invited to visit his website at www.mitchellgroupaz.com. Joe

contributed to Joe’s success. “I work day and night to provide my clients

is very personable and responsive and can be reached at 480-577-6101

with the best customer service,” Joe says, “The systems and technology

or jiuculano@mitchellgroupaz.com.

MARKET SNAPSHOT ANCALA Average Sales Price Average Days on Market Appreciation

HIDDEN HILLS $1,118,483 147 +8.8%

SABINO ESTATES Average Sales Price Average Days on Market Appreciation

Average Sales Price Average Days on Market Appreciation

MONTANA RANCH $656,973 57 +8.1%

RIO MONTANA $878,333 120 +10.4%

Average Sales Price Average Days on Market Appreciation

Average Sales Price

$766,333

Average Days on Market Appreciation

76 +7.7%

SCOTTSDALE MOUNTAIN $468,233 114 +11.7%

Average Sales Price

$801,050

Average Days on Market Appreciation

132 +9.2%

Statistics per ARMLS 08/15/13 - 02/15/14 Bridgette Marie Photography

HOMES & LIFESTYLE media | 37

SPOTLIGHT

Midmarket Lending Expert Michael Iuculano Oﬀers Aﬀordable Financing Solutions for Entrepreneurs By Denise Meridith

ne reason Michael Iuculano is one of this month’s top

and got involved with real estate lending in 2004. He joined AJ Graham

mortgage professionals is his expertise in alternative lending

Financial in 2013. Michael’s company is a financial boutique, dealing

solutions. The mid-market products have oﬀered new opportunities

with mortgage products, traditional and mid-market lending, VA/FHA/

for those who have been turned down for traditional bank loans for

SBA loans, and other products.

large mortgages or investments. “I call mid-market loans “common-sense” lending,” says Michael, “It gives clients, who have been turned down for a technicality, a second chance.” Mid-market loans are not solely based on assets. Self-employed people; those who had a bankruptcy years ago, but have maintained good credit since the filing; those seeking loans for investments, instead of primary residences; and others may qualify for a combination of hard money and bank loans and/or loans at lower interest rates than a bank-only loan. They are also a valuable interim solution for borrowers until they can qualify for a traditional bank loan. Michael processed a lot of these loans in 2013, and expects the products to comprise 20-30% of his business in 2014. Michael is one of two successful brothers featured in this issue of

Michael’s top priority is to establish relationships. “I treat my clients like gold,” Michael’s top priority is to establish relationships. “I treat my clients like gold,” he says. His forte is calling them, understanding what they are looking for and need, identifying what they are qualified for, and what is needed to accomplish their goals. As a result, he has many return customers and gets many referrals. “I like a challenge: taking on a mortgage loan that looks like it would never work, adjudicating it, and getting the buyer into the house or refinanced agreement. This is not work; I enjoy saving people money.”

Homes and Lifestyle. He was born in Dallas, Texas, moved here with his family as a child, and attended Desert Mountain High School. He has spent years and $100,000 in self-training and self-development.

ABOUT AJ GRAHAM FINANCIAL

The newly-married mortgage professional enjoys dining and working

Michael Iuculano’s team is committed to providing clients with high

out. One of his hobbies is “making money,” and he has become

quality financial services at the lowest rates available in their area.

very good at it! Michael has processed over 1,200 transactions during

Services provided include helping readers purchase a luxury home,

his career.

refinance a loan, or consolidate debt. Readers can visit the website www.ajgfinancial.com or visit the oﬃce at 17505 N 79th Ave, Ste 215,

Like many successful mortgage professionals, Michael was always good

in Glendale, Arizona. Michael can be reached directly at Michael@

at math. Early on, he recognized that real estate was very profitable,

hardmoneyarizona.com or 480-299-1434. NMLS 370470/AZMB0918286

38 | HOMES & LIFESTYLE media

Bridgette Marie Photography

SPOTLIGHT

Listen to the Sound… Great Audio Makes a Diﬀerence By David Pidgeon, CEO of Starpower

usic and sound connects all of us. In the past, quality sound equipment was reserved only for the music enthusiast; only those who could afford such luxuries purchased home theater and high-end audio. This is not true today. Most movies and TV programs are now formatted for “surround sound.” Another big change in the world of audio is the availability to get any song or program you want, when you want, through digital delivery, such as streaming. Wireless systems and automation are the new standards. Home theater rooms are more popular and affordable than ever, and both traditional surround-sound systems and wireless products have made their way into homes. Great sound is something that you sometimes do not realize you are missing… until you hear what it is supposed to sound like. The right audio delivering clean, accurate sound is just as important as watching a good, quality picture. Luckily, many showrooms today, like the ones at Starpower, feature exclusive demo rooms where you can hear the differences between speakers and full sound systems, and find one that appeals to your individual taste. There are many options, including traditional towers, in-ceiling and on-wall speakers, wireless mini units, soundbars and full surround sound packages. Here are some basics about home theater speakers: The main right and left home theater speakers are designed to handle the bulk of the sound and determine the sound field. Tower speakers are a good choice for medium- to larger-sized rooms. Tower speakers are usually big enough to produce good bass, which is what gives your sound depth. The center channel speaker is used 85% of the time and is responsible for the sound track and dialogue. It anchors the dialogue with the screen and balances out the soundstage. This should be centered to the area, thus “center channel.” Even in a smaller room, this is a “must have,” as this is where the voices come from within the audio. Back and rear speakers give you full bodied sound that enriches the effect of watching and listening in surround sound. These allow you to be in the middle of the action enjoying the full effect of surround sound. Choose speakers that compliment the others in the home theater. Remember, the most important thing is to be happy with your purchase. So start by selecting a retailer you trust, with knowledgeable sales personnel who can provide accurate information, as well as, support after the sale.

Here are some of things to consider when purchasing audio:

• How much do you want to spend? Everyone knows that technology changes quickly, so you should purchase the most updated technology that you can afford. Like other technologies, audio technology has evolved. Many of the top manufacturers have different levels of audio products. Pick products from reliable, top manufacturers such as Revel, JBL Synthesis, Martin Logan, Paradigm and others. You can find quality speakers at different price points and great audio products on sale. If you don’t mind having last year’s model, you can find good products for a good price. Of course, if money is not an issue, and you want the latest and greatest, you can get speakers rarely seen or heard outside of Hollywood studios.

• A good sales person might have some suggestions that you have not considered yet. They should also help you compare product features. Tell them your audio plans. They can help you decide what is right for your unique situation.

• Make selections appropriate for your room size. You might not want to purchase huge tower speakers if your space is limited. Instead, choose a soundbar on the wall below a flat screen, or in-ceiling speakers installed by a reliable team. Soundbars are unobtrusive, sleek and mount to the wall. Make sure and couple a soundbar with a subwoofer, so you have the appropriate amount of bass. Try a Sony, Samsung, Polk, Bose or Sonos for a good quality soundbar. Do not rely on JUST your TV sound. A soundbar is not necessarily a replacement for a full surround sound system, but it can provide you with better audio than just TV sound. Your options for audio equipment increase as your room size increases. Many retailers, such as Starpower, have great sales teams, top installers and, even, designers on-staﬀ to help you select audio that is perfect for your planned use, lifestyle and budget. You don’t have to be an expert to know what you want and what you like. Visit a retailer where you can see, touch and hear the diﬀerences in equipment. Finding the right audio and hearing the right price will be music to your ears! Go online to Starpower’s room planner for audio and video layout and design guidance.

ABOUT STARPOWER Readers can see the wide array of exciting, state-of-the-art home theater and home automation options at Starpower’s Scottsdale showroom. It is located at 7077 E Mayo Blvd, Phoenix, AZ 85054. For more information, visit the website www.star-power.com or call 480-538-1700. HOMES & LIFESTYLE media | 41

SPOTLIGHT

The Buﬀalo Collection - Michael & Laura Levenberg’s Old Town Boutique Oﬀers Heirloom Quality American Made Furnishings By Denise Meridith

n Scottsdale, as well in the rest of America, more consumers are looking to patronize companies that are environmentally sensitive and to buy products that benefit environmental causes. Two years ago, Laura and Michael Levenberg moved here from Colorado, with a unique mission (i.e., preserving the American bison) and an unusually successful technique (i.e., producing heirloom-quality furniture). At The Buffalo Collection in Scottsdale, Phoenicians can acquire customized furniture, and learn about the largest land animal in North America. Over twenty years ago, a botanist, named Julie Littlefield, bought a herd of bison to help restore native grasses on her western Colorado ranch — the Scenic Mesa. To maintain balance in the herd and the ecosystem, she started a hormone-free, grass-fed bison meat business. Furniture made with the hides helped complete the recycling. As an organization, The Buffalo Collection was concerned that, while consumption of bison meat (a healthier alternative to beef) was increasing, about 90% of the hides were winding up in landfills. It was a long, hard process to work with ranchers and others to make better use of the resource. But the years of perfecting buffalo leather products were worth it. At The Buffalo Collection, customers can find (or request custom designs of their own) sofas, chairs, ottomans, cubes, beds, pillows and other furniture and accessories made with buffalo leather and the finest hardwoods. Buffalo leather is softer, stronger, and has a more beautiful and distinctive grain pattern than other leathers. “Buffalo leather is substantially stronger at the cellular level than cow leather,” says Michael, “Our furniture is built to last 100 years. A customer can purchase a piece that will become a legacy, passed from generation to generation.”

“We want to promote a ‘philosophy that makes furniture,’” says Laura, “All of our furniture is handmade and manufactured here in the U.S.”

“All of our furniture is handmade and manufactured here in the U.S.” Bison used to roam the plains in the tens of millions in the 1800’s, but were reduced to as few as several hundred due to over-hunting. Successful conservation eﬀorts in the 20th century rescued the bison from extinction, and it is no longer an endangered species. The Levenbergs want to educate customers about the history and significance of this symbol of the American West, as well as the importance of sustainability and ecosystem management.

ABOUT THE BUFFALO COLLECTION Laura and Michael Levenberg invite readers to visit their showroom at 7044 E. 5th Avenue in Scottsdale (just west of the iconic Bronze Horse Statue by Bob Parks) to see their Colorado inspired line of family-friendly furniture and other unique chairs, loveseats, household accessories, and even handbags. Each item is designed to the customers’ specifications and is handmade. They ship throughout the United States and Canada, as well as worldwide. Readers can view products at www.scenicmesa.com/scottsdale and contact the Levenbergs at 480-946-3903 or laura@scenicmesa.com

Bridgette Marie Photography

42 | HOMES & LIFESTYLE media

SPOTLIGHT

Fitness Enthusiast and Scottsdale Boys & Girls Club Volunteer Thrives Helping Luxury Home Buyers Find Their Dream Home By Denise Meridith

aniel LeClaire attributes his success so early in his real estate

He volunteers at the Boys and Girls Club in Scottsdale and New

career to a strong work ethic. During the past two years, he has sold

Pathways for Youth. He also helps coach kids in the youth football

30 homes throughout the Valley. Being born in Brooklyn, but moving

league. His mission is to show all kids, whether they are able-bodied or

often in his youth, he grew up in the hospitality industry. But after

have a disability like his own hearing impairment, can succeed despite

toiling in the family pizza business and moving to Arizona to open a

any odds against them. His motto is “If you’ve never quit trying, you’ve

restaurant five years ago he decided to pursue the vocation he really

never really failed.” He will soon get to be a role model on a more

wanted to have in real estate.

personal level, when he becomes a father to a son due in June.

Daniel approached a hesitant A.Z. Araujo, and told him of his goals.

“I love being able to help people find the house that they have always dreamed of, one that makes them happy,”

A.Z. Araujo, winner of REALTOR ® Magazine’s prestigious 30 under 30 award and among the top 1% of Realtors in the state, had heard that many times before from others, but said he would give Daniel a chance if he actually got his license. While working full-time, Daniel used nights and his one day oﬀ per week to study, learn the trade and earn his real estate license. A.Z. Araujo rewarded him with a position

“I have worked hard to educate myself and work equally hard to help

in his brokerage.

people move closer to fulfilling their goal of finding just the right luxury home for them and their families,” he says.

Happy in his new profession, “I love being able to help people find the house that they have always dreamed of, one that makes them happy,” Daniel says. Daniel says his competitive edge is his continuous

ABOUT A.Z. & ASSOCIATES FINE HOMES AND ESTATES

accessibility to his customers. He is ready to listen and respond to his

AZ & Associates Real Estate Group has achieved over a quarter of a

clients 24/7.

billion in sales in just 5 short years. The Better Business Bureau rates AZ & Associates an A+. Oﬃces are conveniently located at 17235

Bridgette Marie Photography

Daniel is very visible in his own Shea corridor community, whether it

N 75th Avenue in Glendale and in north Phoenix at 11811 N. Tatum,

is working out at the gym at 4:30 AM or trying out new restaurants

Ste 3031, Phoenix, AZ 85028. Readers can review their services at

in Arcadia, Scottsdale or Phoenix with his wife. He is an advocate

www.azrealtyco.com and can read more about Daniel LeClaire Luxury

of physical fitness and one of his passions is mentoring youth and

Real Estate at www.facebook.com/danielleclaireluxuryrealestate or

encouraging them to be active.

reach him personally at 602-803-7367 or dannyleclaire@gmail.com.

HOMES & LIFESTYLE media | 45

TOP 5

Coming Soon

Phoenix’s TOP 5 Real Estate Investment Realtors & Brokers Share Their Secrets to Success

DC Ranch

By Denise Meridith

Pre-MLS Property

n our last issue, Homes and Lifestyle Media recognized our Top

market conditions and the ever-changing rules and processes involved

Nine Realtors, a talented, enthusiastic group of individuals that work

in mortgage lending, but of trends in buyer demands, e.g., which

24/7 to help customers sell a property or find their dream homes with

house features will be “in” when it comes time to sell the refurbished

minimal hassle. Many of the same qualities—intelligence, drive, and

home. Finally, relationship and organizational skills are essential to

diligence —are shared by this month’s Top Five Real Estate Investment

coordinating all of the design, construction and landscaping partners

Realtors & Brokers. While they are also helping customers find ideal

to ensure quality and timely rehabilitation of distressed properties.

properties, an investor’s idea of a dream house is one that can be fixed and flipped, with minimal expenditure of time and money, resulting in

These individuals are among the best in the state and we are proud to

a maximum return on investment.

introduce them to you. If you are interested in investing in real estate “fix & flip” or “spec” home properties be sure to read about and contact

These real estate investment experts come from a wide variety of

our TOP 5 Real Estate Investment Realtors & Brokers featured on the

geographic, economic and educational backgrounds. But they share

following pages. Working with an agent who is an active real estate

the common mission of providing outstanding customer service to

investor is critical in helping you find the right deals, lowering your

their clients. They have a sixth sense about what property has potential

risk, increasing your learning curve and improving the likeliness of

for redevelopment. They must stay abreast of not only real estate

achieving success.

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TOP 5

Realtor Kelly Spears Takes a “Hands On Approach” Helping Her Clients Buy, Remodel & Sell Their Homes By Denise Meridith

he Phoenix Metropolitan area owes a lot to Chicago: Rush St.

Kelly has unique skills, which make her one of our top five real estate

Pizzeria in Chandler, Chicago Cubs spring training, and a lot of snow-

investment realtors. With her extensive personal relationships, and

birds! Sunshine and golf attract a lot of immigrants from the Windy

win-win attitude, she maintains an excellent referral base that allows

City. Kelly Spears, who has lived in Arizona the past ten years, comes from a family of Chicago golfers, who had a second home here, and enjoys the sport herself. She also loves real estate and, after starting as an oﬃce manager with RE/MAX, has become one of the Valley’s top

“I think ‘Home’ is the most powerful word.”

realtors in short sales and investment purchases. her to easily find properties for clients. She is able to analyze multiple Kelly graduated with a degree in Marketing from DePaul University and

markets and use her gut instinct to accept or reject prospects. She has

earned her real estate license in 2006. She has always been good with

the help of excellent partners, like her escrow oﬃcer: Denise Schnaible

numbers and has the knack of being able to see benefits in distressed

at Clear Title.

properties others do not. Her talent and skill resulted in an amazing $13 million in sales in 2013. From April 2013, Kelly has been involved in 40

“I’m definitely a hands-on realtor, constantly getting my hands dirty,”

rehabs that are under renovation, listed or sold.

Kelly says. She has been known to patch the paint with her own toolkit! continued on page 51

48 | HOMES & LIFESTYLE media

Bridgette Marie Photography

Unique Your

Lifestyle Specialists continued from page 48 Kelly is also a tough negotiator. She maintains a database of qualified

alone. Kelly is known for her Midwestern values and treats all clientele

contractors, who can provide top quality services at low prices, to fit

like family. Her area of expertise includes: short sales, foreclosures,

the demands of each property, as she deems necessary.

investment purchases and sales, and property management. She is a marketing major with an eye for design and services the entire valley.

In addition to her financial know-how, Kelly’s energy, enthusiasm and

Her oﬃce is located at 21000 N Pima Road in Scottsdale. Readers are

personality make her successful and respected by clients and vendors.

invited to check out her new website at www.SpearsGroupAZ.com, and

Kelly is strong enough to overcome obstacles faced by young and

can reach her directly at 480-269-1218 or KSpears@SpearsGroupAZ

female agents in a male-dominated sector of real estate. But she is also passionate about helping people, especially first-time homebuyers. “I think ‘home’ is the most powerful word. I get greatest satisfaction from helping families experience the joy of owning a home.” In fact her goal in 2014, is to return to doing more traditional home sales and renovations, in addition to her investment clientele. Kelly’s fondest memories include playing golf with her father at McCormick Ranch and riding horses on the Scottsdale ranch. She loves the country life style and being active in her community. Kelly treats clients like family. She is very animated when describing her large, Irish extended families. “There are lots of Spears in Chicago,” she says, “All rabid Chicago Blackhawks fans.” Her sister got engaged at a Blackhawk game and the Blackhawks won the Stanley Cup on Kelly’s birthdate. But this has not hurt her popularity here; the Valley is fortunate to have such a talented and enthusiastic realtor in Phoenix Coyotes country. ABOUT KELLY SPEARS Born and raised just outside Chicago, your residential real estate expert, Kelly Spears, moved to Scottsdale in 2004 after attending DePaul University to pursue her real estate career. In 2005 she began with purchasing distressed properties, renovating, and selling for a small investment firm. With much success and experience in selling property in both Illinois and Arizona, Kelly topped oﬀ 2013 with selling just over $13,000,000. She over-saw renovations for over 40+ homes in the last year

Number of properties sold

Bridgette Marie Photography

Average total cost basis

Average purchase price

$330,000

Average profit margin

Average sales price

$475,000

Average rehab time frame

Average rehab costs

$60,000

Average project time

$390,000 28% 60 days 100 days HOMES & LIFESTYLE media | 51

SPOTLIGHT

Green Street Communities, INC. and North & CO. Building Homes and Developing Relationships By Denise Meridith

hether it was Jobs & Wozniak or Aﬄeck & Damon, it takes strong, complementary skills and chemistry to create a successful collaboration in any industry. Derek Jarr and Brian North are an outstanding example of a realtor/developer partnership in Arizona. In the last two years, Derek’s Green Street Communities, INC. development firm has sold 70 homes worth more than $30 million in the last year. Brian’s North&Co real estate team had $40 million in gross sales in 2013, many of which were Derek’s projects. Green Street Communities, INC. has 19 homes ranging from 2200-6500 sq. ft. and $375,000-$2.5 million under construction all of which North&Co can deliver to clients before they ever hit the market oﬀering them a competitive advantage in the market place.

developing relationships is the key to success, sold Derek a Mercedes, and they became friends. “When Brian had to leave my bachelor party early to sell a car,” said Derek, “I told him it might be time for a career change.” Brian took a leap of faith shortly after, and walked away from a successful job, to join Derek’s real estate enterprise in 2006.

Green Street Communities, INC. rebuilds existing homes and constructs new developments with “a hyper-local focus” on Central Phoenix, Arcadia, Scottsdale and Paradise Valley. Through intentional design, underdeveloped home sites are “repurposed” into one-of-akind homes, which enhance neighborhoods, while maintaining their existing charm and character. One of Derek’s most attractive and imaginative innovations is his micro infill community concept, while Brian utilizes his uniquely recognizable “fresh look” marketing ideas to help Derek showcase his properties to his target markets. Currently Green Street has several developments underway ranging from 4 to 15 homesites.

“When Brian had to leave my bachelor party early to sell a car,” said Derek, “I told him it was time for a career change.”

People, who purchase their homes, benefit from both the extremely functional, family-friendly floor plans, and the energy-eﬃcient features, meeting or exceeding today’s building standards. Green Street floor plans feature great rooms, split floor plans, kitchen islands, walk-in pantries, teen rooms, oversized laundry rooms, and walk-in closets. Additionally, buyers have the ability to personalize the finishes of the home to their tastes. Derek and Brian came from opposite ends of the country. Derek grew up in Chapel Hill, North Carolina and attended college at Appalachian State where he played football and learned about hard work and winning. Drawn to the life of an entrepreneur, he dropped out of college to pursue his dreams. In 2002 after a couple business ideas gone bad, Derek purchased his home to rehab and sell. Real estate made sense, as he grew up watching his father, who was a realtor, remodel homes to sell, and worked with his stepfather, who was a builder. In the western US, Brian grew up attending 13 diﬀerent schools in California and Colorado. He got a degree in sociology from Ft. Lewis College, before coming to Arizona and becoming a top salesman for Schumacher European LTD in Scottsdale. He was raised to appreciate strong values, humility and hard work. “My Grandfather and Father, who were new construction plumbers, and my Mother, a social worker, forced me not to settle for mediocrity,” says Brian, “But rather to take a chance of doing something more, to create a good life for my young family.” While Atari circuit boards brought Jobs & Wozniak together, a Mercedes Benz was the magnet for Derek and Brian. Brian, who believes 52 | HOMES & LIFESTYLE media

As Green Street’s Founder and CEO, Derek is involved in the structuring of acquisitions, underwriting, and developing the strategy of each project. “I enjoy identifying opportunities to pursue that can be enhanced and repurposed. I am responsible for being ahead of the curve and identifying strategies that will capitalize on the current market trends,” Derek says.

As the owner and visionary of North&Co, Brian identifies appropriate properties for acquisition; but most of his job involves finding new ways to deliver exactly what his clients seek. “I most enjoy making dreams come true,” says Brian. Brian’s focus is the continued growth of his real estate team (North&Co) which services buyers and sellers (homeowners) in the Camelback Corridor (specifically Arcadia and Biltmore). His team has an aggressive, hard working, creative (when needed) approach to helping clients buy and sell their houses in our current “transitional” market. “Our careers have been filled with peak and valley market cycles, by which my team has experienced exponential growth solely due to our commitment to education and experience keeping us ahead of the pack”, Brian says. “Our reputation has created an expectation that we can provide to the market what nobody else can; highest priced sales for our sellers, and oﬀ market, proprietary product that we can deliver to our buyer clients in an inventory pool of tired homes, and this is where Green Street Communities, INC. delivers to us and us to them.” Derek and Brian work separately, but lean on one another and, together, they take a project from identifying the latest trend in the marketplace to finding a distressed property, tailoring the interior redesign to that market trend, adding additional square footage where needed or building from the ground up, and coming up with an architectural remodel, which can change the attractiveness of an entire neighborhood. In 2012, as the real estate market improved, Derek added the talents of Marc Nassos to his team, as Head of Development and Construction, helping his strategy evolve from fix-and-flip to new construction development. Marc brings over eleven years of new home building experience, on both a custom and production level. Derek and his team have acquired, improved and sold over a 1000 homes since 2002; so investors and buyers can also have confidence that the company can help them achieve their investment goals. To both Derek and Brian, who are parents, themselves, seeing the

Bridgette Marie Photography

transformation of properties and neighborhoods, and delivering new dream homes to families, which will create lasting, positive memories, is worth all the hard work involved.

central Phoenix at 3131 E Camelback Rd, Ste 410, Phoenix, AZ 85016. You can contact Derek directly at Derek@greensteetc.com or 480-221-6169.

ABOUT GREEN STREET COMMUNITIES, INC Green Street Communities, INC. has a staﬀ of over 20 full-time, talented professionals. Investors or prospective homeowners or sellers, should visit the website www.greenstreetc.com for more information about the company and properties. Green Street Communities, INC. is located in

ABOUT NORTH&CO Seven agents, all of which live in the Camelback Corridor, predominantly 85018. They service their community members in the purchase and sale of residential real estate. You can contact Brian directly at brian@ northandco.com or 480-250-6687.

TOP 5

Real Estate Investment Partners Master “Fix in Flip” Business Model Earning 20% Average ROI for Their Investors By Denise Meridith

he revival of the real estate market in Phoenix is both the result

of, and reward for, the hard work of Arizonans like Sarah Kirsch Richardson, one of Home & Lifestyle Media’s Top 5 Real Estate Investment Brokerages & Realtors. With her partner, David Ventura, their company—Tru Realty—was responsible for 54 “fix and flips,” totaling $17.4 million in sales in 2013. The company, formed four years ago, has overseen 111 fix and flips in the past 36 months, resulting in $39.3 million in sales. While Sarah and David came from very diﬀerent environments (i.e., he from New York City in 1980, she from Waukesha, Wisconsin in 1996), they both earned degrees from ASU and developed a love for a unique aspect of real estate —identifying properties with potential and turning them into dream luxury homes for some, or great investments for others. David started flipping new homes ten years ago, and became the CEO of a small real estate investment firm. He also introduced Sarah to real estate investment and taught her how to buy homes at the trustee sale. From there, she taught herself how to

most are too busy, live out-of-town and/or delegate the coordination to their own contracting teams. “I like the feeling when an investor has reached his optimal ROI due to my hard work,” says Sarah. “Its very rewarding to have repeat business because you know you’re doing something right.” “There’s no better feeling than improving the quality of one’s life by creating additional income for them and their families.” states David.

“Its very rewarding to have repeat business because you know you’re doing something right.” Tru Realty’s fortes include complete, eﬃcient handling of the real estate projects and excellent customer relations. Sarah and David also have strong relationships with lenders, title companies, and contracting teams, which provide timely, cost-eﬃcient turn-arounds, primarily in

upgrade homes, starting with small projects, and working her way up

Scottsdale, Arcadia, Central Phoenix and Tempe.

to large scale ones.

Sarah and David foresee a small, but continuing increase in real estate

Sarah and David’s full service investment company’s average transactions involve finding single-family homes for $150,000$350,000, and making their investors a minimum of 20% profit. They

investment in 2014. It may be a very even playing field between buyers and sellers; so investors will have to remain cognizant of their margins and rehabilitation costs.

handle every aspect of the operation from locating the property, to

“Whether readers think they can aﬀord fix/flip properties or not, they

designing the rehab, overseeing the project, and listing the home.

should contact us. We love to make people money, and can creatively

While occasionally an investor will take an interest in the rehabilitation,

work with you to meet your needs.” continued on page 57

Bridgette Marie Photography

HOMES & LIFESTYLE media | 55

THERE IS NOTHING ELSE LIKE THE VILLAGE. AND THEREIN LIES YOUR

BALANCE.

continued from page 54 ABOUT TRU REALTY/TRU PROPERTIES Sarah Richardson and David Ventura encourage readers to visit Tru Realty/Tru Properties at 17797 North Perimeter Drive #D111, Scottsdale, Arizona 85255. They can develop a personalized program that meets the investment return goals and budgetary restrictions of each client Readers can learn more about them and their company at www.buytru.com or www.facebook.com/buytru. Potential investors can contact Sarah directly at 480-236-0396 or sarah@buytru.com or David directly at 480.773.2314 or david@buytru.com.

Number of properties sold

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133

Average total cost basis

Average purchase price

$324,000

Average profit margin

Average sales price

$467,000

Average rehab time frame

Average rehab costs

$58,250

Average project time

$382,250 15% 5 weeks 4.5 months HOMES & LIFESTYLE media | 57

TOP 5

Dawn Mulder’s Passion for Real Estate & Horses Helps Fulfill Her Client’s Dreams of Home Ownership & Profitable Investments By Denise Meridith

awn Mulder, who grew up in Scottsdale, and is one of this month’s Top Five, has passion for both real estate and horses. “Bringing horse owners to a home that encompass the perfect living space for both them and their four legged family is my ultimate desire,” says Dawn, “My true passion is to help others fulfill their dream by either home ownership or profitable investments.” Dawn’s unique understanding of, passion for, and compassion about clients and animals, has made her one of the most successful real estate investment professionals in Phoenix. Dawn has a BS from ASU in Management and an AAS in Horse Training & Management. Dawn has worked in retail sales management and financial planning. But she always had an aptitude for real estate, helping family members find deals, and pulling comps for refinance and improvement for her own horse property. She has also taken classes in interior design and architecture. So, when the economy slumped, and Dawn was laid off from her designing and marketing job with a horse apparel company, she took her family’s advice to pursue a career in real estate. Dawn helps others create/maintain an abundance of wealth by helping them understand market cycles. Dawn’s forte is understanding when is a good time to buy, lend, or sell; understanding her clients’ investment goals; and tailoring a real estate investment portfolio to fit their needs. Dawn joined Affinity Real Estate Advisors last year, when she saw an opportunity to join a company with like-minded ambitions and more exposure to multi-unit and commercial properties. Dawn and Affinity take their buyers step-by-step, making sure they are given the ultimate customer service, a characteristic of all of our top five investment professionals. The company is a one-stop-shop for buyers, sellers, and investors.

Number of properties sold (2013)

110

Dawn says, “I am meticulous for my clients. It is my responsibility to ensure they are educated, happy, and profitable. I call all of them weekly to see if there is anything I can do for them. I search for their perfect properties, I hold open houses to get the best listing results, and I am a team player with my clients’ best interest in mind. Finally, I make sure they are happy and profitable, even after the properties are theirs.”

“My true passion is to help others fulfill their dream by either home ownership or profitable investments.” Dawn sees a bright future for investments in Arizona, which was one of the first states to go through the downturn, but was left with a massive amount of opportunity. Arizona was just ranked number two in the US in job growth, and jobs fuel housing and investments. She thinks Phoenix will be ripe for investors for the next three to five years, and that creating solid cash flow is the best thing one can do to his/her financial portfolio. ABOUT AFFINITY REAL ESTATE ADVISORS Aﬃnity Real Estate Advisors has a team of people to ensure maximum success. Its investors understand why they are buying, what they are buying, how it fits into their portfolio, and how it will be profitable for them; and hold the buyers’ and sellers’ hands through every step. They certify their buyers’ inspections are ordered, repairs are made, and their home is move in ready. The oﬃce is located at 3333 E Camelback, Ste 200, Phoenix, AZ 85018. For more information, readers can access the website at www.RealtyinArizona.com and contact Dawn Mulder at 480-688-1550 or dawn@teaminvestmentsinc.com

Average total costs basis

$170,000

Average purchase price

$150,000

Average profit margin

Average sales price

$250,000

Average rehab time frame

30-45 days

Average project time

60-90 days

Average rehab costs

$15,000 - $25,000

20%

Bridgette Marie Photography Bridgette Marie Photography

HOMES & LIFESTYLE media | 59

TOP 5

Investment Partners Jason Mitchell & James Wexler Turn $250,000 into a Multi-Million Business in 36 Months By Jason Mitchell with Denise Meridith

ometimes a bad economy can open up opportunities for innovative individuals and companies. Jason Mitchell and James Wexler began operations of Desert Bridge Capital in late 2009, right in the midst of the biggest recession in Phoenix history.

Jason: We are. However, today, we are looking for oﬀ-market opportunities. If you are living in a property that needs a full renovation, and looking to sell or partner with someone on a fix up, that’s the project we want.

“Seeing the market at that time and how low pricing got,” says Jason, “We decided we had to be close to a bottom market, so we took the plunge.”

Denise: What is the future for Desert Bridge?

Desert Bridge was self-funded at that time with a quarter of a million dollars. The first property they acquired was a small 1500 sq. ft. home in Scottsdale, Arizona. They purchased the home for $180,000, invested about $17,000 into the property, and sold it its first day on the market for $255,000. This first flip was a little nerve racking for the new partners, considering the uncertainty of the market place. But the top investors are those who take informed risks, and Jason’s and James’ risks paid oﬀ. From there they began to hedge themselves against short sales in the market place. They only had two employees, who were constantly submitting oﬀers on their behalf. If the seller accepted, then they waited to hear back from the bank. If they got the price they wanted they took the property, if not they walked and got their earnest money back. Denise: Jason, tell us about those crazy times in the real estate market. Jason: It was a market that we may not see again in our lifetime. Going into escrow and tying up properties with no risk due to the short sale status: it’s like insuring your hand in black jack for free. That year (2010) really was the start of our good fortune. We turned $250,000 into a multi-million dollar business. That said, the market over the past three years has truly given everyone a great opportunity. With everything, there is always a little luck involved! Denise: You are being modest. It takes brilliant strategy, hard work and innovation, more than luck, to accomplish what you have. Are you still buying homes? What are you looking for?

Number of properties sold

Jason: Patience. Years ago, we learned not to be in a hurry to lose money. So as this market shifts, we are being extremely methodical as to what we purchase. Denise: What advice do you have for prospective real estate investors or developers? Jason: I will say to anyone who is considering getting into the fix-andflip business today: tread lightly! Don’t listen to people who are telling you, it’s easy; this is the market to do it in; etc. Believe me, its not so simple. I am here to tell all the would-be and neophyte investors, DO NOT get into investing on your own. Work with experienced agents, who have a beat on the market and investors alike. If not, you will get crushed in this current market.

ABOUT DESERT BRIDGE CAPITAL Desert Bridge Capital, LLC is a Corporation based in Scottsdale, AZ. Jason Mitchell (#1 Producing Agent Under 40 in Arizona) and his partner, James Wexler, are among the top real estate investors in Phoenix, and with experience in everything from purchasing to lease and sales to rehabilitation of bank-owned or short-sale properties to quick and profitable fix-and-flip methods. They encourage investors and those seeking to sell or partner on fix-up luxury projects to contact them. You can reach Jason Mitchell at Jason@mitchellgroupaz.com or 480-540-8591, and James Wexler at james@jameswexler.com or 480-221-8080

Average total cost basis

Average purchase price

$533,850

Average profit margin

Average sales price

$757,980

Average rehab time frame

$628,350 17.7% 88 days Bridgette Marie Photography

Average rehab costs 60 | HOMES & LIFESTYLE media

$94,500

Average project time

138 days

Bridgette Marie Photography

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Paradise Valley

Pre-MLS Properties

Pre-MLS Property

New Construction to be completed August of 2014

5950 sq. ft. | Hillside Location | Unparalleled Views

ARCADIA Luxury Private Listing 00BN05

ARCADIA Luxury Private Listing 00BN06

4,328 Livable Sq Feet

2,623 Livable Sq Feet

4 Bed, 4 Bath

4 Bed, 3 Bath

Game Room

Covered Porch & Patio

Call for price

ARCADIA Luxury Private Listing 00BN07

ARCADIA Luxury Private Listing 00BN08

2,715 Livable Sq Feet

3,608 Livable Sq Feet

4 Bed, 3 ½ Bath

4 Bed, Of�ice/Den, 4 Bath

Teen Room

Game Room

Call for price

Pre Construction Price - $2,799,000 | Luxury Private Listing 00JM001

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Arcadia

Pre-MLS Properties

Arcadia Specs & Remodel Homes Pre-MLS Properties

Under full custom remodel

Coming Soon

This property is the absolutely the perfect starter home for a family who wishes to live in Arcadia in the Hopi School District. 2,060 sq ft custom designed with excellent �inishes throughout. 3 bedroom with a guest house or private of�ice. Absolutely stunning camelback views with access to the canal in the back. Priced to sell right away at $439,900.

Luxury Private Listing 00KC02 4 bedrooms, 3 baths, 3,400 sq ft Priced at $1,250,000

Property to be completed by March 22nd, 2014 Call today for more details.

Coming Soon Luxury Private Listing 00KC03 4 bedrooms, 3 baths, 0,000 sq ft Priced at $1,350,000

20'-1 1/2"

50'-8" 9'-10 1/2"

6 1/2"

4 1/2"

14'-0"

4 1/2"

2'-0" 4'-4" 17'-3"

7'-9" 3'-2"

14'-2 1/2"

13'-9"

13'-7" 10'-10 1/2"

10'-6 1/4" 3'-8" 3'-0"

10'-0"

Luxury

3'-2"

All homes feature group up construction, wood �loors, custom cabinets, marble counter tops, open �loor plans, barn doors, Arcadia Charm, 2 car garages and Camelback Mountain views.

4 1/2"

Luxury Private Listing 00KC06 4 bedrooms, 3 baths, 0,000 sq ft Priced at $675,000 - $699,000

4'-8"

Luxury Private Listing 00KC05 4 bedrooms, 3 baths, 2,900+ sq ft Priced at $625,000

6'-0"

4 1/2"

Luxury Private Listing 00KC04 4 bedrooms, 3 baths, 3,100+ sq ft Priced at $1,250,000

This will be by far the best priced and best valued home in the area bar none. 2800 sq ft with amazing custom �inishes. Phenomenal open �loor plan with 4 beds and stunning master retreat. North facing backyard with camelback views and Hopi schools for the kids. Take a look at the market, this property which should be priced $800,000+ is listed a the pre-construction price of $749,000. This home will sell before completion so call today for more details.

4 1/2"

2'-4"

Coming Soon

4 1/2"

Coming Soon

3'-6"

4'-0"

Coming Soon

12'-0"

4 1/2"

16'-0 1/2"

6'-2 1/2"

10'-0 1/2"

Luxury

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5'-0"

8'-8"

7'-0"

New Construction under way in Arcadia.

Listings

4 1/2"

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Pre-MLS Properties

ARCADIA Luxury Private Listing 00BN09

ARCADIA Luxury Private Listing 00BN10

PARADISE Luxury Private Listing 00BN13

PARADISE Luxury Private Listing 00BN14

2,345 Livable Sq Feet

2,596 Livable Sq Feet

6,449 Livable Sq Feet

3,449 Livable Sq Feet

4 Bed, 3 Bath

4 Bed, 5 ½ Bath

4 Bed, 3 ½ Bath

Teen Room

Teen Room/Den

Game Room, Casita

Of�ice/Den

Call for price

ARCADIA Luxury Private Listing 00BN11

ARCADIA Luxury Private Listing 00BN12

SCOTTSDALE Luxury Private Listing 00BN15

SCOTTSDALE Luxury Private Listing 00BN16

2,326 Livable Sq Feet

3,608 Livable Sq Feet

4,173 Livable Sq Feet

5,538 Livable Sq Feet

4 Bed, 3 Bath

5 Bed, 3 ½ Bath

4 Bed, 4 Bath

5 Bed, 6 Bath

Play Room

Game Room

Teen Room/Den

Game Room

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McCormick Ranch Pre-MLS Property

Biltmore & North Mountain Specs & Remodels Pre-MLS Properties

BILTMORE Luxury Private Listing 00BN17

BILTMORE Luxury Private Listing 00BN18

2,380 Livable Sq Feet

4 Bed, 3 Bath

Stainless Appliances

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BILTMORE Luxury Private Listing 00BN19

NORTH MOUNTAIN Luxury Private Listing 00BN20

2,380 Livable Sq Feet

2,326 Livable Sq Feet

4 Bed, 3 Bath

Stainless Appliances

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The most exquisite home in 85258 is now available for sale. A property that you simply wouldnâ&#x20AC;&#x2122;t know existed is now available.

Situated on 3.3 acres and nestled in McCormick Ranch, this property will absolutely leave you speechless. As you enter the estate, it is as though you are being taken from the heart of Scottsdale to your own private resort. Numerous ponds, citrus trees and cactus surround this elegant property while the main home brings a sense of class and charm, not audaciousness. Strolling up the path you can visit your amazing wine room and private retreat. Enjoy a glass of vino at night and feel as though you have been taken away to the south of France. There are no words for this property, it is simply a one of a kind and at a price that seems almost too good to be true.

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Phoenix Children’s Hospital Foundation provides funding for critical, life-enriching clinics, programs and community outreach efforts that enhance patient and family care and improve the well-being of children throughout the state.

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9 VALLEY LOCATIONS TO SERVE YOU... SINCE 1995! AVONDALE 1453 N Dysart Rd NE corner of Van Buren and Dysart (623) 882-8020 CASA GRANDE 1355 E Florence Blvd Suite 113 (520) 413-0806 GLENDALE 5490 W Bell Rd Bell Rd & 55th Ave Next to Big 5 (602) 903-1417

MESA 20 W Baseline Rd N of Baseline Rd between Country Club & Mesa (480) 374-5663 PHOENIX 1628 S 51st Ave Just 1/4 mile S of Buckeye Se Habla Español (602) 903-1507 QUEEN CREEK 20851 E Rittenhouse Rd at Ellsworth Rd (480) 374-5636

SCOTTSDALE 8698 E Raintree Dr 101 & Raintree Dr (480) 374-5608 SURPRISE 14155 W Bell Rd #101 On Bell West of Litchfield (623) 565-9154 TEMPE 8455 S Emerald Dr I-10 & Warner, Next to IKEA (480) 374-5600

LUXURY HOME PROFESSIONALS MIXER On February 6, 2014, HOMES & LIFESTYLE media and STARPOWER shared the evening with over 100 Luxury Home Professionals including Phoenix’s Top Realtors, Architects, Custom Home Builders, Designers, Developers, Lenders and Investors. To Learn more about Luxury Home Professional Upcoming Mixers Contact Brett Benning 480-717-1310.

LPL

ATTENTION: LUXURY HOME SELLERS 1. Do You Want to Sell Your Home Privately & Discretely? 2. Concerned about Protecting Your Belongings & Your Safety? 3. Would You Prefer No Sign, No Lock Box, No “Open to the Public” Open Houses? 4. Would You Like to “Test Market” Your Home without Collecting “Days on Market” or a Negatively Perceived “Price Reduction” on MLS? 5. Would You Like Your Home Shown Privately to Only Pre-qualified Buyers and By Appointment Only with at Least One to Two Seller Representatives at Every Showing?

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Contact Luxury PRIVATE Listings Today for a Complimentary “Off Market” Global Marketing Strategy 480-285-2782

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SPOTLIGHT

NBC’s “Selling Scottsdale” Reality Star Recognized as Top Agent Under 40 in Arizona By Denise Meridith

egular readers of Homes and Lifestyle Media are well familiar

There will be no stopping to catch his breath in 2014. Jason has already

with Jason Mitchell’s personal story. But it is worth repeating: it is an

been on the February cover of So Scottsdale! He recently received the

American dream. After starting life as a poor kid in Detroit, he earned

Double Diamond Award of Realty Executives. This year, he and partner

a BS in business administration with a double major in marketing and

James Wexler will even co-host a new television reality show on NBC,

finance, and had his first real estate job in new construction sales with

called Selling Scottsdale.

Pulte Homes. Now, at only 32 years of age, Jason is among the top 1% of realtors in the US. He excels at both the sales and the investment sectors of

Jason has been recognized as the #1 producing agent under 40 in Arizona.

real estate. Jason is head of The Mitchell Group, which is in the TOP 10 groups in the greater Phoenix area, and among the TOP 100 nation-

“Since I was very young, in an underserved area of Detroit,” Jason

wide. He is also an owner of Desert Bridge Capital, LLC, which oversees

said, “I was determined to be successful and provide for all the people

fix-and-flip properties in Scottsdale, Paradise Valley and Arcadia. The

whom I care about.”

Mitchell Group has closed over $500 million in real estate transactions, and Desert Bridge Capital has closed over $70 million in transactions.

Charismatic, intelligent, diligent, energetic, innovative and passionate are just a few of the adjectives people use to describe this unique,

Jason is one of the most exciting leaders in Phoenix. He is driven to be

young leader. The success Jason Mitchell so doggedly pursues and

the best in everything he does. Personally, he has been recognized as

attains benefits his clients, his friends, his community, and the economy

the #1 producing agent under 40 in Arizona. His team identifies and

of the state.

utilizes the most advanced technology. Jason has been one of the most eﬀective real estate users of both traditional and social media. For example, he co-hosted a radio show, called Real Estate Roundup

ABOUT JASON MITCHELL & THE MITCHELL GROUP

on Money Radio 1510 AM & 99.3 FM in Phoenix, where he conducted

Whether a person wants to buy, sell or invest in a property in McCormick

interviews and provided real estate mortgage advice to listeners. Now

Ranch, Gainey Ranch, DC Ranch, Arcadia and Paradise Valley, Jason and his

he is developing a new Geoperks app that will take communication

team can provide outstanding service. For more information, readers can

with current and potential customers to a new level. He also wants to

visit Jason Mitchell’s website at www.mitchellgroupaz.com or his beautiful

give back to the community and is active in numerous charities, such

oﬃce at 8320 N Hayden in Scottsdale. Jason Mitchell can be reached

as Phoenix Children’s Hospital, in the Valley.

personally at 480-540-8591 or e-mail jason@mitchellgroupaz.com.

Bridgette Marie Photography

78 | HOMES & LIFESTYLE media

Bridgette Marie Photography

We can turn that EMPTY HOUSE into a PROFITABLE SALE! Empty homes are hard to sell because buyers struggle to picture what they would look like furnished.

That’s where we can help!

When a home is vacant buyers may assume the sellers are anxious to sell. This could result in lower offers and longer market times. Home staging for vacant homes is important because without furniture, it may be difficult for buyers to judge room sizes. Often, buyers can’t get a sense of the scale of the rooms and this makes a vacant home look smaller. Plus vacant homes echo and seem cold because there are no materials to absorb sound and soften the spaces. Common finishes across rooms can help tie them together. We like the use of soft tones combined with metal, wood stains and pops of color to create a modern but “transitional” space with universal appeal especially when staging contemporary homes.

Call TODAY for a Free Consultation

602-652-2220 M-F 8:30am - 5pm after hours by appointment Robin Leigh Founder www.stagedtoselldesign.com • 6615 N Scottsdale Road, Suite 100, Scottsdale, AZ 85250

representing over 200 manufacturers

NEW OPEN HOUSE DIRECTORY (free to realtors and homebuyers)

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ATTENTION: LUXURY DEVELOPERS, SPEC BUILDERS INVESTORS & REALTORS 1. Would You Like 2-5 Pages of Free Editorial & Photos About Your Project in the Next Issue of this Publication? 2. Would You Like Free Editorial & Photos in Our New Publication “Luxury PRIVATE Listings” which Will Be Distributed Internationally Starting this June to over 500,000 of the Most Affluent Home Owners and Top 1% Realtors in the United States, Canada and Mexico? 3. Would You Like to Pre-Sell Your Projects, Market Your Remodel, Concept and/or Spec Homes Prior to or During Construction without Collecting “Days On Market” on MLS? 4. Would You Like to “Test Market” Your Projects Pricing without a Negatively Perceived Potential Price Reduction on MLS? 5. Would You Like Editorial & Photos We Feature About Your Project Distributed Through Our Exclusive Social Media Partners Reaching Over 10,000,000 Viewers?

Luxury

P R I VAT E

Listings

Contact Luxury PRIVATE Listings Today for a Complimentary “Off Market” Global Marketing Strategy 480-285-2782

Find Your Dream Home First