INTRO Reach Affluent Home Owners Living in the Most Sought After and Established Communities HOMES & LIFESTYLE media is dedicated to celebrating the beauty and unique lifestyles of Phoenix’s most sought after and affluent real estate, homes and communities. Every issue is packed with inspiring photos of local homes, new home listings in our “Just Listed” section, amazing “Before & After” photos of home renovations in our “Makeovers” section, up-to-date “Market Snapshots” of real estate values and trends and “Local Spotlight” featuring inspiring stories of top local developers, builders, realtors, architects, interior designers and home remodeling professionals. Our readers also enjoy having their questions answered by our respected professionals about the most important things to consider when buying their new home, selling their home, building a custom home and/or remodeling their home in our “Ask the Expert” section.
Editorial Columns in Each Issue and Online: • “MAKEOVERS” every issue will feature more and more inspiring “Before & After” photos and editorial covering local home, kitchen, bathroom, backyard, pool, landscape, garage, entire home, room additions, remodels, etc. • “MARKET SNAPSHOT” columns written by local real estate experts for each respective market summarizing what is happening in each market including home sales, overall statistics, values and trends • “JUST LISTED” real estate “New Listing” section with beautiful photos, property descriptions, highlights and links to respective property MLS listings • “ASK THE EXPERT” Q&A columns and blogs with industry’s leading realtors, lenders, architects, custom home builders, developers, interior designers and home remodeling professionals • “LOCAL SPOTLIGHT” featuring success stories about top local realtors, architects, custom home builders, developers, interior designers and home remodeling professionals • “LUXURY POCKET LISTINGS” is an exclusive place to find luxury homes for sale that are not listed on MLS, Zillow or Trulia. We are also launching www.LuxuryPocketListings.com to further showcase some of Phoenix’s most spectacular homes “discreetly” for sale
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
• “GIVING BACK” is a new section we are introducing in partnership with our friends over at Phoenix Children’s Hospital. Each issue we will have editorial about how amazing people and organizations are making a positive impact on lives and the community we live in
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DISTRIBUTION Luxury Retail, Realtor & Showroom Distribution Reaches the “Who’s Who” in Luxury Real Estate HOMES & LIFESTYLE media (HLM) reaches over 100,000 affluent single family homeowners of homes valued $500,000 - $10,000,000+. HLM is distributed to over 700 luxury retailers including all the Whole Foods & AJs and all the Frys, Bashas and Safeways in affluent markets. HLM is also exclusively distributed through all Village Health & Racquet Clubs, 110 luxury real estate brokerage offices, the top 5,000 Luxury Realtors, 200 high end home improvement showrooms, custom home builders, developers, interior designers, architects, title companies and all the finest luxury resort lobbies, golf course club houses, car dealers, spas, salons, cosmetic surgery & dental offices. MONTHLY EMAIL DISTRIBUTION to over 10,000 (and growing daily) luxury home & real estate professionals in Greater Phoenix including 5,000+ Top Producer Realtors, Custom Home Builders, Developers, Architects, Interior Designers, General Contractors, Real Estate Investors and Home Improvement Trades. LUXURY RETAIL, REALTOR & SHOW ROOM DISTRIBUTION is available in all of these affluent markets: Paradise Valley
DC Ranch & Silverleaf
Arcadia
Troon & Pinnacle Peak
Biltmore Cooridor
McDowell Mountain Ranch
Central Cooridor
Estancia
Old Town Scottsdale
Shea Cooridor
Scottsdale
Cave Creek
N. Scottsdale
Carefree
Desert Mountain
Fountain Hills
See our Distribution map for more details.
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
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DISTRIBUTION 85262 TROON PINNACLE PEAK ESTANCIA LEGEND TRAIL DESERT MOUNTAIN MIRABEL
85255 DC RANCH SILVERLEAF PIMA ACRES MCDOWELL MTN RANCH
85260 STARFIRE AT SCOTTSDALE
85377 CAREFREE
85254 KIERLAND CORRIDOR
85262
85266 BOULDERS WHISPER ROCK
85327
85024 PHOENIX
85331
85050
85377
DESERT RIDGE
NC
eC av
ree
kR
d
ave C
ree
kR
d
85266
85259 SHEA CORRIDOR ANCALA
85253
85024
PARADISE VALLEY
N. Pima Rd
NC
85258 GAINEY RANCH MCCORMICK RANCH
85050
85255 101
85018 85016
85254
17 17
BILTMORE 51
85251 85327
85253 85016
85331
17
CAVE CREEK TATUM RANCH
85018
85259
10
85258 101
85251 202
51 10
101
E Shea Blvd
OLD TOWN SCOTTSDALE
CAVE CREEK
85260
ARCADIA
E McDowell Rd
10
101 202 10
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
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LUXURY RETAIL & SHOWROOM
DISTRIBUTION Page 1
5 Point Nails Abby Lane Salon Able Kitchen & Bath Acoustic Designs Acura North Scottsdale Affiliated Massage Therapists Affinity Kitchens Agea Laser And Skin Aj's Fine Foods Allstate Appliances Allure Nails Tan And Spa Alyshaan Fine Rugs Amansala Spa At Scottsdale Resort American Associates Real Estate American Realty Brokers American Title Americo's A Salon Amici Hair & Nail Studio Anastasia's Bath, Body, Boudoir Ancala Country Club Applause Hair And Nail Salon Arizona Biltmore Resort & Spa Arizona Hardwood Floor Supply Inc. Arizona Iron Furniture Arizona Pure Custom Arizona Residential Realty Arizona Wholesale Armitage Wine Lounge & Café Artefino Surface Design Aspire Salon And Spa Audi North Scottsdale Aura Salon And Day Spa Avery Lane Awnings by Design Azadi Fine Rugs Baker Belgard Hardscapes Bell Lexus Bella Pilage Spa At The Caniglia Center Best Face Skin Beyond Hair Bliss Spa at the W Scottsdale Blu Sol Massage Spa Bluestar Resort And Golf Shea Homes
BMW on Camelback Body & Soul Spa Body New Medspa Body Solutions Of Scottsdale Body Therapy & Hair Spa Boujis Salon And Spa Boulders Resort 34505 Boulders Resort Golf Shop 34631 Bova Contemporary Furniture Bravo Salon & Day Spa Bulthaup Buy AZ Foreclosures Cabinets by C&F Calico Corners California Pools & Spas Cambridge Properties Camelback Consign & Design Camelback Flower Shop Canyon Falls Spa And Salon Canyon Suites At The Phoenician Capelli Hair Salon Carefree Resort & Conference Center Carefree-Cave Creek Chamber Of Commerce Carmel’s Carolyne'S Salon Carroll Consulting Cavalti Cecilia Can Fashion Nails Center For Well Being At The Phoenician Century 21 Arizona Foothills 8936 Century 21-Anderson Group 16872 Century 21-Arizona Foothills 3930 Century 21-Arizona Foothills 7400 Century 21-Arizona Foothills 8936 Century 21-Northwest Realty 6630 Century 21-Platinum Real Estate 2141 Ceramica Chapman BMW Chapman BMW on Camelback Chateau on Central Classic RES Hyatt/Grayhawk Closet Factory Closet Masters
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
Club Terravita Tennis Center Coldwell Banker 1045 Coldwell Banker 3434 Coldwell Banker In Scottsdale Coldwell Banker Residential Brokerage 1 Coldwell Banker Residential Brokerage 12 Coldwell Banker Residential Brokerage 15 Coldwell Banker Residential Brokerage 2 Coldwell Banker Residential Brokerage 5 Coldwell Banker Residential Brokerage 6 Coldwell Banker Residential Brokerage 8 Coldwell Banker Residential Brokerage 9 Colletti Design Contessa Stone Design Continental Golf Club Cosentino Cosmetic Laser Solutions Cottonwood Country Club Country Club at DC Ranch Couture Tile & Stone Crystal Nails Cullum Homes Custom Stone Works Cyber Sound & Security DC Ranch Village Health Club & Spa De Nova Hair Design Desert Highlands Golf Club Desert Mountain Golf Club Desert Nail Spa 14148 Desert Nail Spa 6501 Desert Plastic Surgery Design Source Furniture Designer Blvd. Designs by Robyn Distributech Divine Skin Spa DMB Realty North Scottsdale Dolce Salon & Spa 6166 Dominion
Doubletree PV Resort Downsview Kitchens DPR Commercial 7121 DPR Commercial 8341 DPR Realty Duck & Decanter 1651 Durango Stone Eagle Mountain Golf Club Earth-Stone-Water Elements Therapuetic Massage Emser Tile Encanterra - A Trilogy Country Club Era Lucas Era Lucas Realty Group Era-Encore Realty Est Est Estetica Cosmetic & Reconstructive Surgery Esthetique Paris Salon & Spa Eurasia Spa At Scottsadale Resort & Athletic Club European Home European Wax Center 15029 European Wax Center 6107 Exclusive Properties of Arizona Exotic Car Collection Fabric Depot Fairmont Scottsdale Princess Falcon Executive Airport Inc Falcon Field Airport Ferguson Finder’s Keeper’s Finesse Construction Firenze Beauty Salon Firerock Country Club LLC First Impressions Security Doors Floor & Décor FM Group Foothills Laser & Skin For Nails Only 10893 For Nails Only 4436 Four Seasons Residence Club Four Seasons Resort Four Seasons Resort Scottsdale at Troon North Four Season'S Spa At Four Season's Resort
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LUXURY RETAIL & SHOWROOM
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Future Digital Gainey Ranch Golf Club Gainey Suites Hotel Gainey Village Health Club Spa G-Force Promotions Glossy Nails Goodall Grayhawk Golf Club Hacienda Lighting Hair By Mozell Hair on 5th Avenue Hair Stalgia Hand & Stone Massage Spa Hawaiian Experience Spa Healing Arts Massage And Day Spa Helix Properties Hermosa Inn Highline Auto Supply Hillis Bolte Luxury Builders Hilton Villas Scottsdale Resort Hinkley’s HomeSmart 10601 HomeSmart 17235 HomeSmart 1745 HomeSmart 3131 Hornacek Golf Howard Air Hyatt Regency at Gainey Ranch I Search Décor Image Communications Immedia Audio Visual Solutions Imperial Wholesale Independence Realty Indulgence Head To Toe Infiniti of Scottsdale Innovative Cosmetic Surgery Center Innovative Wine Cellar J.R. McDade Company, Inc. Jade Palace Of Scottsdale Jamba Juice 2765 Jewels & Estate Gallery Jo Salon And Spa Johnson Bank 1902 Johnson Bank 3131 Johnson Bank 32621 Johnson Bank 8700 E
Johnson Bank 8700 N Jo's Paris Salon & Spa Jouvence Skin Spa Judy Fox Interiors JW Marriott Desert Ridge Resort Kachina Hummer Cadillac Oldsmobile Keller Williams 102 Keller Williams 2919 Keller Williams 5301 Keller Williams Ahwatukee Foothills 4621 Keller Williams Legacy One Realty 3910 Keller Williams Northeast Realty 2055 Keller Williams Professional Partners 7025 Keller Williams Realty Ahwatukee Foothills 3840 Keller Williams Realty East Valley 2077 Keller Williams Realty High Desert Realty 8525 Keller Williams Realty Integrity First Realty 2500 Keller Williams Realty Legacy One Realty 3910 Keller Williams Realty Lifestyle Realty 3540 Keller Williams Realty Platinum 2920 Keller Williams Realty Sonoran Living 3920 Keller Williams Southwest Realty 9500 Kendallwood Design Kierland Commons Kierland Golf Club Kierland Nails And Spa Kinetic Companies La Camarilla Racquet & Fitness Club La Galleria Lamar Everyday Spa Lamborghini N Scottsdale Lamborghini Scottsdale Land of Ahhs
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
Land Rover North Scottsdale Landmark Aviation Las Senadas Golf Club Lavish Looks Nails Legend at Kierland Legend Trail Golf Club Legends Cadillac Hummer Saab Lexus of Chandler Liberty Home Products Light Control Liposculpture Center William J Hall Md Long Realty-The Fox Group Lost & Found Lumber Liquidators Lund Cadillac Hummer Saab Lynn's Nails & Spa Maiya Nails Marriott's Camelback Inn & Spa Marriott's McDowell Mountains Marvel Building & Masonry Supply Massage Envy Llc 14838 Massage Envy Llc 2510 Massage Envy Llc 32607 Massage Envy Llc 4985 Massage Envy Llc 6107 Massage Envy Llc 7001 Massage Envy Llc 8752 Massage Heaven McCormick Ranch Golf Club McDowell Mountain Golf Club MCO Realty Plaza Fountainside Office MCO Realty Target Center Office Mercedes-Benz North Scottsdale Mercedes-Benz of Chandler 7450 Meridian Condo Resort Mesa Gateway Airport Mesa Precast Mexi-Tile Milgard Millennium Day Spa & Salon Millennium Scottsdale Resort & Villias Mirage Hair Company Modern Group Montelucia Resort and Spa Mr. P’s Blind & Shade Co.
MRA Custom Homes N Vs Hair Nail Brand Nail Couture & Spa Nail Studio New Age Cosmetic Surgery & Laser Center New Image Plastic Surgery 7425 Ocotillo Golf Resort Ohana Salon & Spa Old World Tile & Granite Co. Open Spa & Nails Orange Tree Golf Resort Conference Center Palm Desert Realty Papagno’s Paradise Reserve Paradise Valley Country Club Pauline's Nails Pentimento Lighting & Furnishings Phoenician Estates Phoenician Golf Club Phoenix Architecture Phoenix Skin North Scottsdale Pinky Nails & Spa Pinnacle Infiniti Pinnacle Peak Country Club Porsche North Scottsdale Posh Nails Premier Garage Pro Nails & Spa Prova Salon Prudential 16260 Prudential 17100 Prudential 3134 Prudential 6702 Prudential American Real Estate Prudential-Arizona Properties 28190 Prudential-Arizona Properties 3200 Pucci Salon & Day Spa PV Design Center Quality Bros. Painting Racquet Club at Scottsdale Ranch Ramon Bacaui Salon And Med Spa
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LUXURY RETAIL & SHOWROOM
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R&R Wholesale Plumbing Rancho Manana Golf Club Rancho Manana Resort Ranch Raven Golf Club @ S Mountain Re/Max Re/Max 16704 Re/Max 20833 Re/Max 23858 Re/Max 2450 Re/Max 34225 Re/Max 4921 Re/Max 60 Re/Max Achievers 333 Re/Max Alliance Re/Max Excalibur Re/Max Fine Properties Re/Max Integrity Realtors Re/Max Preferred Choice 6751 Re/Max Professionals 7111 Re/Max Realty 10548 Re/Max Sonoran Realty Executives 10555 Realty Executives 11211 Realty Executives 1400 Realty Executives 20359 Realty Executives 21040 Realty Executives 3930 Realty Executives 6263 Realty Executives 7600 Realty Executives Bradford Group Red Mountain Med Spa 8550 Red Mountain Med Spa 8600 Reflections Beauty Spa Regents at Scottsdale Regis Salon Rejuvent Facial Plastic & Cosmetic Relics RMA-Excalibur Realty 8510 Roche Bobois Rolf'S Salon Gainy Ranch Royal Nails & Spa Royal Place A Salon Rumor's Hair Design & Makeup Rumors Salon Russ Lyon Realty 3 Russ Lyon Realty 34305 Russ Lyon Realty 8715 Russ Lyon Sothebys 16427
Russ Lyon Sothebys 20909 Russ Lyon Sothebys 37700 Russ Lyon Sothebys 7135 Russ Lyon Sothebys 8852 Rustic Décor Store RWC Building Products Sachi Salon & Spa Sage Homes Saints & Scissors Salon Salon At La Camarilla Salon Boutique 9689 Salon Krush Salon Mila Salon Moda Fina Salon Picasso Salon Professionals Inc Salon Spectrum Salon Tour De Force Salon Tru of Scottsdale Salon Virtu Sanctuary on Camelback Mountain Sandra Wilken Luxury Properties Scottsdale Air Center Scottsdale Airport Main Public Terminal Scottsdale Art Factory Scottsdale Aston Martin Ferrari Maserati Scottsdale Athletic Club Scottsdale Camelback Resort Scottsdale Chamber of Commerce Scottsdale Cottonwoods Resort Scottsdale Country Club Scottsdale Design Center Door 1 Scottsdale Design Center Door 2 Scottsdale Fire & Water Scottsdale Kosher Market Scottsdale Links Resort Scottsdale Marriott at McDowell Mountains Scottsdale Plastic Surgery Scottsdale Princess Resort Scottsdale Private Airport Scottsdale Resort & Athletic Club Scottsdale Resort & Conference Center
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
Scottsdale Resort Club Scottsdale Springs Scottsdale Visitors Center Sculpture Studio Security Title Agency Sheraton Wild Horse Pass & Resort Shiloh Homes Sienna Custom Windows & Doors Sierra Pacific Windows Silverado Golf Club Silverleaf Sales Office Socio Salon & Day Spa Spa Avania at Hyatt Regency Spa De Soleil Starfire At Scottsdale Country Club Starion Custom Residences Stone Quarry StoneWorld Studio B Aesthetic Dentistry Sub Zero/Wolf Sun Valley Solar Sunny & Chair Sunset Spas Superstition Springs Lexus Talking Stick Golf Club Talking Stick Resort Tangles Salon Telluride Stone Terravita Golf Club The Canyons Golf Club DMB The Conservatory The Edge at Greyhawk The Eurasia Spa at Scottsdale Resort The Firesky Resort and Spa The French Bee The Golden Door Spa The Golf Tank The Lamar Everyday Spa The Marsh Partners Real Estate The Modern Group The Palladium at Scottsdale Civic The Paragon at Kierland The Phoenician Resort The Plaza Lofts at Kierland Commons The Rocks Luxury Residence Club
The Salon & Day Spa at The Scottsdale Plaza Resort The Sanctuary Spa The Silver Leaf Club The Spa at Carefree Resort & Villas The Westin Kierland Villas Title 365 Today’s Patio Tournament Players Club of Scottsdale Troon Country Club Troon Golf Troon Nail Spa & Tanning Troon North Golf Club Unique Landscapes Urban Southwest Venue at Grayhawk Venue of Scottsdale Veritas Vidal Sassoon Salon 16231 Village Health Club at DC Ranch Villagio Tile & Stone W Scottsdale Hotel West USA Realty 4505 Westar Kitchen & Bath Westcor - Fashion Square Concierge Westin Kierland Resort & Spa Wigwam Resort and Golf Club Willow Stream Spa at Fairmont Princess Woodcase Woodcrest Woodesign World Treasures Woven Treasure Zolton's Salon & Day Spa
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MARKETING 360 Degree Momentum Marketing HOMES & LIFESTYLE media is a full-service marketing, advertising and publishing company specializing in the local luxury real estate, home & lifestyle markets. We provide our customers a 360 Degree Momentum Marketing experience creating maximum visibility, impressions and brand recognition to both the consumer and trade industries. Our Proven 360 Degree Marketing Strategy Leverages Our: • Luxury Retail, Realtor & Showroom distribution to over 700 locations in Greater Phoenix’s most affluent areas • Weekly email marketing to over 10,000 of Phoenix’s most soughtafter and influential luxury real estate & home professionals including over 5,000 of the Top Producer Realtors, Custom Home Builders, Developer, Investors, Architects, Designers and Trades • Ever evolving robust website featuring more MAKEOVERS and Industry DIRECTORY PROFILES every week • Integrated Social Media Platform & Content Distribution • Daily networking and referrals • Luxury Networking Parties • Strategic marketing partnership with www.LuxuryPocketListings.com, eXp Realty, Whole Foods, AJs and Village Health Clubs
Publication
Daily Networking & Referrals
Social Media Marketing (Facebook, Linked In, Twitter, etc.)
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
Website
CUSTOMER
Email Marketing
Marketing Partnerships Quarterly Networking Parties
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RESULTS NOT EXCUSES Our team leverages all of it’s experience, relationships and expertise to make HOMES & LIFESTYLE media the most respected and reputable source for affluent Phoenix home owners seeking timely advise, tips and trends about local home improvement and residential real estate. Our team works owner-to-owner with every customer to best understand what they want to achieve and what their expectations are in relation to the return they need on their advertising and marketing dollars. We use a proven, integrated, 360° marketing strategy leveraging our publication, editorial content, our industry network, websites, email databases and quarterly networking events to provide our customer’s with a smart return on their investment. Our Clients Benefit from: • Thoughtful Local Editorial & Content Supporting their Profession • Industry Referrals and Networking Opportunities • Exclusive Advertising & Editorial Support Packages • Dedicated Call Tracking Phone Numbers • Certified, Licensed & Reputable Advertisers • Professional Ad Copy, Layout & Design • Quarterly Networking Parties with Leading Industry Professionals
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
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CALENDAR 2014 Editorial Calendar STARING AT SUCCESS Super-Agent Jason Mitchell Talks Real Estate Investments & His Story on How a Boy from South Detroit Rose to the Very Top of His Industry By Denise Meridith and Brett Benning
Denise: People are always surprised to hear how successful people got started. What was your first job? Jason (smiling): My first job was at a liquor store called Discount Drinks. My job was to count the cans that people brought into the store. It was a disgusting job; but it was the only place that gave me a job. I was only 10 years old; they paid me $3.50 an hour under the table.
holdings, much of which was leeveaged, and, as a company, we lost a significant amount of capital. However, in retro¬spect, those years taught me more about myself and the value of integrity than I would have ever imagined. It’s crazy to say but I will look back on those years and say they were the best thing that ever happened to me.
“I’ve learned the true meaning of character. I want to be remembered as a great person more than a great agent”
Denise: What were some of the other jobs you had growing up? Jason: Wow! Well, I had a bunch of jobs. I mean you name it I probably worked there at some point. When I was a sophomore in high school I worked for a telemarketing company and ended up working there throughout high school and college. This was truly my first sales job. I loved it. I realized sales was definitely what I was meant to do.
JANUARY/FEBRUARY
Denise: Phoenix, you and the real estate market are obviously recovering. Where do you see the market going from here?
Denise: What motivated you as a child? Jason: When I think back to motivation as a kid I always remember being embarrassed about being dropped off at a friend’s house or a hockey game because of the cars we had to drive. My father worked hard but just didn’t make a lot of money. My mother, god bless her, worked as the neighborhood paper girl. We had a very old pickup truck. You could hear that thing coming from a mile away. I remember you literally had to hold the door closed because it wouldn’t latch. You know when you’re young, kids say mean things. It was the teasing about our situation that motivated me then. I just remember wanting a better life. And I knew it was up to me.
TOP 10 Luxury Realtors
Denise: When did your career in real estate begin? Jason: It was the summer I was entering my senior year in college. I was one of four interns, out of 400+ applicants, to work as a sales consultant for Pulte Homes. During my internship I really developed a passion for selling homes. I excelled quickly and, prior to returning to school, I was given an opportunity to sell out one of our communities that had eight homes left. I remember the President of our division meeting with me and saying that if I sold these last eight homes in the next five weeks I would have a job waiting. I sold them in 17 days! Needless to say, I went back to school knowing I had a great job waiting for me. I begin my career with Pulte Homes in January of 2003.
Bridgette Marie Photography
n our last edition our cover spotlight featured Real Estate agent and investor Jason Mitchell, one of the top real estate
agents in the United States. Over the past decade Jason has sold over $300 million in real estate while his team closely approaches the half billion mark. With numbers that staggering, we wanted to learn more about Mr. Mitchell and his success. But it wasn’t until I sat down with Jason where I learned about a person who didn’t have the easy road. I learned about a person who overcame adversity and beat the odds stacked against him. A story on how a boy who started with nothing became a self-made millionaire.
Denise: Why have you succeeded on such a grand scale compared to others in your industry. How did you separate yourself? Jason: I think there are several factors. One and probably the most important is my understanding of the financing markets and how to properly structure a deal. Two, is the integrity behind our sales. I can’t tell you how proud I am that I can call anyone of our clients and know that we have a true relationship. My clients trust me. They know that I will always give them an honest opinion regardless if it’s what they want to hear or not. Three, I think our technology within our team is second to none. It is my mission to make sure that our systems and processes supersede that of any others. So far, so good.
ABOUT JASON MITCHELL
Denise: What inspired you to come to Arizona? Jason: With Pulte, I was fortunate enough to lead the division in units sold for three consecutive years. At 23 years old, I was placed in the Top Gun program: the youngest of 200+ top sales consultants in the nation. I had great mentors in the company, and still to this day I am very thankful for everything they did. Because of this I had an opportunity to head to Phoenix and help grow the division. I had worked with Pulte in Phoenix for only about eight months, when I decided it was time to go on my own. I started my first real estate team in 2006. That year we did over $65 million in sales. Obviously working during the biggest housing boom in history didn’t hurt.
I
Jason: Frankly, it depends on what the bond market does. I think as long as the 10-year yields around 3%, we will continue to see gains. I am a firm believer that, as long as rates stay below 5%, this spring market will bring around 10% appreciation. There are still a lot of buyers on the sidelines who previously had a short sale or foreclosure. They are just waiting to file their 2013 returns so they can purchase. The spring market should be hot!
Denise: Yes, Phoenix was booming then. But after 2007, things changed. How did you handle the housing crash in Arizona? Jason: Those two years—2008 and 2009—were the two toughest years I have ever had to face. I, personally, had over $11 million in real estate
Since 2003 Jason has sold close to $300 million in real estate. He is the host of The Real Estate Round Up on Money Radio at 1510am. He is the Co-Founder of Desert Bridge Capital LLC, a real estate investment firm. You can visit Jason and his team in their state-of-the-art office, located at Via de Ventura and Hayden, at the grand opening on Nov. 1, 2013. In the meantime you can reach him at Jason@MitchellGroupaz.com or 480-522-1030.
GREAT ROOM: Fireplace: Absolute Blanc with Crushed Glass & Gas Fired Wood Flooring: Aged Alabaster 7" Planks Wall Finishes: “Pure White” Custom Color Mix Venetian Plaster
MARCH/APRIL AMAZING Makeovers $250,000 - 2,000,000+ Photo by Stan Hillhouse
MAY/JUNE CONTEMPORARY Homes & Design
BEFORE
BEFORE
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Many people have decided Phoenix is their nirvana, they want to save money and will be renovating their current homes, rather than buy and move into a new one. At the same time investors need to rehabilitate properties they purchased to add value for resale. For an individual homeowner or investor, the challenge of coordinating such a task can be intimidating. But since 2008, MAK Construction has been successfully helping homeowners, realtors and businesses design and implement renovations, ranging from $50,000 to millions of dollars. Tim Cooper runs operations for MAK Construction. He has been in the construction business for 26 years since starting in the construction industry in the United Kingdom, when his father insisted he “Get a job” at a nearby construction site. After moving to Phoenix in 2001, he started his own business and in 2008, Cooper and Mark Doerflein, Owner of MAK Construction decided to team up in MAK Construction. The project featured in this month’s issue is a 51st Place contemporary model home in Paradise Valley. It is an excellent example of MAK’s ability to
Experience Santa Barbara Charm in the Heart of Scottsdale at Veritas By Denise Meridith and James Wexler
T
wenty years ago, Charles Barkley and the Phoenix Suns almost beat Michael Jordan, Phoenix was the 7th
largest city, the population of the Phoenix metropolitan area was 2.6 million, and Phoenix won an award for being one of the best run cities in the world. Today Phoenix is the sixth largest city, the Valley has 4.3 million, and both the Suns and the Valley have been through tough times. But one thing has remained constant: the McCormick Ranch area of Scottsdale, Arizona, remains one of the most desirable communities in Arizona, and the Veritas at McCormick Ranch development is providing more people an affordable opportunity to enjoy its outstanding lifestyle. Seeing the European-inspired architecture on cobblestone streets, or while hiking and biking on trails in nearby lush green areas, someone might think he or she was in Santa Barbara, California. But The Veritas at McCormick Ranch is conveniently located on Via Paseo Del Norte, near Hayden Road, just 25 minutes from Sky Harbor Airport and 20 minutes from Scottsdale Airport. Just a mile away, the 101 freeway provides quick access to the rest of the Valley. As most people know, the bidding wars have returned for luxury properties in Scottsdale and other parts of the east valley of Phoenix metropolitan area. Buyers are competing wildly for older homes that may need updating or maintenance before they can move in. The opportunity to purchase a brand new, state-of-the-art, low-maintenance luxury home at a competitive price is enticing. With home prices starting around the $500k’s, 70% of the units are already sold out.
Demolition & prep (MAK Construction)—
repositioned the sink into center island, new
tore out kitchen, raise the soffits to
backsplash with cook top; high gloss white
make the cabinets look taller, moved all
uppers & island, lower level wood grain,
electrical into the roof space, opened one
kitchen perimeter MSI Lennin, island-white
bathrooms (master & powder); others White Zeus stone; new vessel sinks
All new floors (Old Mill Flooring); wood 7” plank engineered oak-everywhere; except
wall to make larger opening into family
Zeus Extreme by Silestone & new under
room, removed existing tile & carpets,
mount stainless steel sink; all new stainless
removed the wet bar
appliances; backsplash is glass stone mosaic
Painting (Sierra Custom Paining); Swiss
New sinks and countertops in the kitchen
Electrical (Progressive Electric)-update
Redesigning the kitchen to make it brighter
bathrooms Coffee walls and ceilings, inside and out;
effectively implement the Client’s design ideas, manage a complex team, and to finish a product economically and in a timely fashion. The tasks
and more user friendly (MAK Construction
& bathrooms (Sheahan Tile and Stone)—
lighting and re-wire kitchen for new
and the companies hired to complete the job included:
&
kitchen-Zeus;
cabinetry layout
Fine
Craft
Custom
Woodworks)—
Thassos
Gloss
marble-2
James Wexler
Associate Broker 480-221-8080
Veritas consists of just 36 townhomes and condos. Veritas townhomes range from the two-bedroom Casa Serena model (1518 square feet) to the three-bedroom Villa Vero (2041 sq. feet). Homebuyers can pick their own finishes. The homes include gas fireplaces; generous modern kitchens with stainless steel gas range, microwave and dishwasher; and a cabinet panel refrigerator. Bronze accents are prevalent, adorning hardware on European-style cabinetry and single-handed bath faucets.
JULY/AUGUST
Structure-wise, the townhouses feature nine-foot ceilings, large balconies, private outdoor areas, and large two-car garages with storage. The modern townhomes are also energy efficient. Within the complex, residents can enjoy a community pool, spa, and barbeque. One of the most valuable aspects of Veritas is the rewarding lifestyle if offers to those who are tired of traffic jams, and commuting to gyms, restaurants and entertainment. Residents in Veritas are within walking distance of restaurants, shopping, boutiques, art galleries, retail stores, golf courses, and LA Fitness. Nearby are the Pavilion luxury movie theaters and the Salt River Fields at Talking Stick baseball spring training facility, which sponsors a wide variety of events throughout the year.
URBAN LIVING & Top 5 Penthouses
Readers can learn more about Veritas at McCormick Ranch at the website www.lifeatVeritas.com. Interested homebuyers can contact James Wexler at 480-221-8080 or James@JamesWexler.com for a private showing and to receive a $2,000 credit towards closing costs at Veritas.
Photography by Stan Hillhouse
KITCHEN Cabinet Package: Downsview Kitchens Kitchen Island Counter: Oak Hampton Cambria Quartz Perimeter: Absolute Blanc Hood Vent System: Custom Designed by MAK is “Hidden” in Ceiling Cooktop: Induction Miele Double Oven: Gaggenau
SEPTEMBER/OCTOBER
Just as impressive as the expansive views from just about every room in this 5,676 s.f. estate is the use of the finest materials and superb craftsmanship. No attention to detail was spared under MAK Construction’s close supervision. The selection of all the finishes was provided by the discerning home owners who have remodeled 14 luxury homes in the past 10 years.
KITCHENS & Bathrooms
When talking with the homeowners they praised Mark Doerflein & Tim Cooper and their team at MAK Construction as being the best experience they have ever had remodeling a home with a contractor. That is quite a statement considering the fact this home was taken down to the studs and every inch of flooring, decking, landscape and wall finishes was new. As you can see from the “After” photo of this kitchen, clean lines, neutral colors and a sophisticated yet minimalist design come together almost “Zen” like. To give you an idea of scale, the kitchen island is almost 20' long and 4' wide. Notice there are no visible outlets which are hidden under the cabinets.
Photo by Stan Hillhouse
MAKEOVER
Backyard Transformed into Entertainers Dream Outdoor Living Space By Denise Meridith with Chris Griffin
really stands out in the photos. Fire pits were remodeled with some ledge stone and glass tile accents. Glass tile was added to the pool:
NOVEMBER/DECEMBER
the water line tile really compliments the Travertine patios. There were numerous challenges, from
HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
“T
he Matson Project was a pretty sweet project,” Chris Griffin
said, as he reminiscences about how his company—Unique Landscapes & Custom Pools—transformed an Anthem backyard into the spectacular outdoor spa and entertainment complex pictured here. Water, fire and glass were the dominating themes of
accessing the backyard and working around existing structures; underground gas lines; to dealing with government and homeowners associations to secure the proper permits, inspections and approvals. Yet the project was completed in three months, another amazing example of Unique’s outstanding expertise and customer service.
this makeover. With the goal of taking advantage of the amazing view of the Anthem Country Club Golf Course, the spa was raised, and a 300 square-foot Ramada and outdoor entertainment area was added. The pool was enhanced with pool automation. Granite counter tops, a sink, wet bar, refrigerator and BBQ were constructed in the outdoor kitchen area. The Ramada also has drop shades and a mist system, which cools down the patio in the afternoon and evenings. Griffin used the company Grand Effects to create the fire effects for this project, including the copper fire pots that are on the end of each of the pool pillars.
ABOUT UNIQUE COMPANIES Unique Companies specializes in all aspects of landscaping, pool construction and swimming pool
remodeling.
Its
experienced
OUTDOOR Living Spaces Pools/Landscape/Gardens
pool
designers and staff construct everything from landscaping, new pools, custom spas, outdoor kitchens, ramadas & pergolas, fireplaces, travertine patios and pavers, to complete backyard
environments,
allowing
home-
owners to enjoy ‘Outdoor Living in Arizona’ to the fullest. Unique continues to rank among the top landscape & pool companies in the Phoenix area. To learn about Unique Companies’ services, visit www.unique-landscapes.com, or contact Marketing & Sales Manager, Bonny
“Copper Penny” is the glass tile with the
Piscione. She can be reached at 480-426-8340
beautiful iridescent copper color, which
or bonny@unique-landscapes.com.
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HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
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HOMES & LIFESTYLE Media, LLC 480.717.1310 Brett Benning Founder & Publisher HomesandLifestyleMedia.com
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