Home Textiles Today April 29th Issue

Monday, April 29, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Revman Expands its Rosters Folgia from the Kevin O’Brien Home collection employs the designer’s signature velvet burn-out motifs.

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| Vol. 34, No. 11 | $8.00

Hollander Buying Louisville Bedding Retail Business an ESOP (employee stock ownership plan), owned by current and former employees. Hollander is owned by both the original founding Hollander family and Huntsman Gay Global Capital, a

BY WARREN SHOULBERG

NEW YORK — Revman International unveiled its new Kevin O’Brien Home line during the New York Home Fashions Market last month — along with a slew of updated looks for its other licensed lines.

The Philadelphia-based Kevin O’Brien Studio is best known for accessories products featuring hand-painted velvets and printed fabrics for interior designers and high-end department stores and boutiques. Revman’s collection consists of four duvet ensembles with coordinating decorative pillows and a signature burn-out velvet coverlet and shams in several colorways.

“This is going to be something very different for the industry,” SEE REVMAN PAGE 6

Inside This Issue The World Beyond......................................................................... page 4 Home (Very) Goods ....................................................................... page 4 Top of Bed Sitting Pretty on the Web ........................................ page 8 Bath Business Sees Incremental Growth Across Retail Channels .................................................................. page 10 JCP Watch: Adler’s Soft Stuff........................................................ page 12

B OCA R ATON , FLA . — In one of the biggest blockbuster deals the home textiles industry has seen since the go-go days of a decade ago, Hollander Home Fashions is buying the retail STEVE ELIAS CHRIS BAKER products business of Louisville BedLouisville Hollander ding Co. Bedding Home Fashions When the deal is completed, expected sometime next month, it will create the third largest supplier in the industry, private equity firm. with annual sales of over $500 million and sigThe asset sale includes all of Louisville’s renificant positions in most key utility and basic tail business but excludes the company’s conbedding categories. tract bedding component unit which supplies Terms for the deal were not announced various product elements to other manufacand the agreement still needs to be approved turers. That company will continue to operby Louisville shareholders. The company is SEE SALE PAGE 22

HTT on the Move NEW YORK — Home Textiles Today has relocated into parent company Sandow Media’s new global headquarters in the historic Time-Life Building in midtown Manhattan. HTT’s new address is 1271 Avenue of the Americas, 17th Floor, New York, NY, 10020.

New phone numbers for HTT’s New York-based staff are as follows: Wa r r e n S h o u l b e r g , p u b l i s h e r / editorial director: (917) 934-2876; Mary McLoughlin, regional account manager: (917) 934-2852; and Julie Murphy, managing editor: (917) 9342858. HTT

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Home Textiles Today

April 29, 2013

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Hong Kong Fair a Portal to the East HONG KONG — The Hong Kong International Home Textiles and Furnishings Fair serves as a portal to the East, with textiles exhibitors reporting a heavy concentration of visitors from Mainland China, Australia and Japan.

But it also draws Europeans and Americans, many either on their way home from business on the Mainland or on their way to Canton for the big, multi-category exhibition there.

The majority of exhibitors hail from Hong Kong and the Mainland, but there was also a strong showing from India.

Among that group, the Ministry of Textiles’ Handloom Export Promotion Council pavilion consisted of 40 exhibitors.

This is the fifth year the council booked space at the show.

“Every year our number of exhibitors is growing,” said K. Veluchamy, the council’s business promotion officer. “Many of the buyers [visiting the booths] are existing accounts from Europe.”

For many, the show serves as a launch pad into the growing consumer market in China.

Ricky Cheng, vice-chairman and executive director of the Casablanca Group, said he expects to see 25% growth over the next few years for the better bedding market.

Intertextile

The Hong Kong International Home Textiles & Furnishings Fair featured 220 exhibitors.

“China is now more focused on quality, pattern and style,” he said. “Consumers want uniqueness and other sophisticated features.”

The Hong Kong market is also expected to grow for better bedding, he said, projecting an increase of 15% to 17% based on a sustained increase in disposable income and a steady influx of professional immigrants.

To address the rising demand for differentiated goods, many manufactures are looking to shift from OEM production (serving only as a manufacturer produc-

ing to spec) to product development and brand-building.

Chung Kong Kai Lok Bedding Co. of Hong Kong, a multicategory producer, introduced the Cottox brand of cool gel memory foam pillows as part of that effort.

“If we just keep doing the OEM, then the profit margin is very small,” said Travis Lau, marketing manager. “The customer in China is ready for the high-end standard. They want to spend.”

In Japan, the biggest retail trend is furniture shops con-

verting to “lifestyle shops,” what would look to American eyes as a Bed Bath & Beyond layout with furniture, according to Takayoski Nagashima, secretary general of the Japan Executives Association of Furniture Trade and Industry.

“The best-sellers are bedding and bathroom products, which is about 30% of the market,” he said.

The challenges for the market: an aging society and the difficult rebuilding process in the aftermath of the devastating 2011 earthquake. HTT

Eastern Accents Takes Scalamandre to Bed HIGH POINT, N.C. — Scalamandre, the legendary decorative fabric house that is now enjoying a renaissance in home furnishings, is entering the bedroom, courtesy of Eastern Accents which debuted a major new collection at the High Point furniture market last week.

The Eastern Accents introduction under the Scalamandre Maison name includes topof-bed, sheets, decorative pillows, throws, down pillows and comforters, mattress pads, window treatments, table linens, benches, ottomans and even dog beds.

The line is targeted at specialty retailers and will have its retail launch next month at Gracious Home in New York.

The undisputed star of the collection is Scalamandre’s iconic Zebras pattern, based on original artwork from the company namesake, Flora Scalamandre. The black and white prancing zebra is set against a bold red background and is used on a variety of individual pieces, most strikingly on an

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oversized floor pillow. The Le Zebra pattern is also used on curtains and the dog bed. Prices are in the moderate to high range.

Top of the bed pieces range from duvet covers to European cotton matelasse coverlets and shams to herringbone throws.

The sheets are 200-count Egyptian cotton finished with a Bargello satin stitch, all woven in Italy.

Down products feature 330-count cotton sateen ticking and 850-fill-power white goose down.

Eastern Accents, based in Chicago – where it operates a workshop that produces many of its products – has done a number of licensed programs, including Barclay Buttera, in addition to its own branded product.

Scalamandre, founded in 1929, has been relaunching its brand over the past several seasons to the home furnishings product market, debuting a line of tabletop products with Lenox last year. HTT

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Home Textiles Today

April 29, 2013

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OPINIONTodaY The World Beyond

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HE U.S. M A R K ET and the manufacturers that serve it — not the mention the trade journalists who cover it — are so bound up in the dominance of big box retailers that we often have only a hazy understanding of all the other business that exists around the globe.

So at last week’s Hong Kong International Home Textiles & Furnishings Fair it was interesting to hear from some of the non-U.S. buyers about their markets.

Barbara Bota is director of Betex Zrt., Hungary’s largest home textiles retailer. The company owns two large EDITOR-IN-CHIEF department stores of about 21,500-square-feet with several smaller franchise operations. In addition to carrying home textiles, Betex provides a home decorator service and can produce custom-made curtains.

“Generally, Hungarians follow the German and Italian trends,” she said. “Unfortunately, we are still feeling the effects of the [depressed European] economy. We would really like to get some experience with the Chinese manufacturers.”

Stephen Foo is manager of Cottonopolis International, a Dubai-based company supplying home textiles to the hospitality trade in the Middle East and North Africa. Cottonpolis sources primarily from China, but last year shifted some of its business to India due to cotton pricing issues, he said.

“There are 480 new properties under development in our market region,” he said. “We are a little bit conservative with the pricing because it’s a very competitive [bidding] situation.”

Stephen Foo is the regional head for the fabric department at Goodrich Global Pte Ltd. The 35-year-old company based in Singapore sells wallpaper (50% of the business) as well as carpet/rugs, fabrics and flooring through 24 showrooms in Singapore, Malaysia, India, Thailand, Hong Kong, Dubai and seven cities in Mainland China.

“To buy from India and China is very easy,” he said. “To sell in India and China is very hard.”

Among its many markets, each country has its own taste. Each is in a different stage of economic development. And each has varying levels of competition. That’s why having local expertise is crucial.

“In Europe, you can sell prints with birds [on upholstery fabric]. But in Thailand and Malaysia, no. It is against their religion to sit on any living thing,” he said.

Eye-opening, no? HTT

Jennifer Marks

Home (Very) Goods

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H E Y O P E N E D A new Home Goods store down the road from me last week.

You’d think it was the second coming of Sam Walton, R.H. Macy and Sol Price rolled into one.

The store was Warren jammed on opening Saturday with shopShoulberg pers lined up at the PUBLISHER/ cash registers, eagerEDITORIAL DIRECTOR ly waiting to hand over a piece of their disposable incomes. And all without the benefit of grand opening coupons, klieg lights or skywriting.

Of course, first-day histrionics at big national chains are not that unusual. These retailers have spent decades building up their brand names and public personas, so there’s a recognition factor — not to mention a natural curiosity — that is to be expected.

But as a moment of time to take a closer look at Home Goods itself, the store opening serves as an excellent indication of exactly how strong the retailer has become in the business of home furnishings retailing.

First things first: If you still think of Home Goods as an off-price close-out store primarily located in second and third-tier strip centers you need to make a major mental adjustment — and you need to do that quickly. Yes, this was the first day, so the store was well stocked, with fresh fixtures, extra help and all kinds of suits from corporate patrolling the aisles and keeping an eye on things. But the store looked terrifi c

and the breadth and depth of product was astonishing.

There are now some 400 Home Goods stores in the U.S. and last year according to our rankings the retailer did more than $300 million in home textiles sales. Both of those numbers are going to go up dramatically over the next several years. As parent company TJX starts to max out on the number of TJ Maxx and Marshalls units it can open, it will look to Home Goods for its growth, so don’t be surprised to see this division be the major growth vehicle for the corporation for the next decade.

The only part of its business that will grow faster is the online portion. All of the TJX brands have been behind the curve — way behind, in fact — in e-commerce.

Some of that is understandable given the nature of the merchandising model, still very dependent on opportunity buys and fast inand-out on inventory. But that is changing and company executives have talked about online being a priority going forward. Given how small a percentage of their overall business online is, the increases are going to be very impressive, with double-digit gains expected for many years to come.

Put it all together and you have one of the fastest growing, most impactful and market-share-gaining retailers in the home business.

But you also have one more thing: Home Goods is shaping up to be the most serious competitor to Bed Bath & Beyond since the demise of Linens’n Things in 2008. BBB is trying to outflank Home Goods with its Christmas Tree unit.

But one has to think that won’t be enough to get the goods on Home Goods. HTT

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4/24/2013 1:41:08 PM

> hometextilestoday.com

News

Retail Briefs

Surya Expands Branded Collections C ALHOUN , GA . — A Parisian de-

Broadhurst. As Surya put it, the signer, globe-trekking Australian artist’s “elegant patterns, considartist, and an American fashion ered ground-breaking decades designer have something in com- ago, now convey a look that’s mon these days: Surya. both contemporary and timeless.”

In time for launch at the High Broadhurst, who was born in Point Market last week, Surya 1899, was known for the bold patInc. created three new collections terns of her extensive wallpaper with French historian collection — inspired by and designer Florence her world travels, love of de Dampierre, the esart and colorful persontate of the late Florence ality.

Broadhurst, and fashion “Florence Broadhurst designer Peter Som. was one of the most pioWith de Dampierre, neering designers of the Surya has developed a 20th century and her FLORENCE DE collection of historical vast library of work conDAMPIERRE decorative motif-inspired tinues to be as relevant rugs. Heavily influenced today as when she first

by French design and cultural created them,” noted Satya Tireference points, de Dampierre’s wari, president of Surya. “We are expertise as a historian all con- delighted to have the opportunity tribute to the look and feel of her to partner with Florence’s estate new collection for Surya. to bring some of her most beauti“I look to the past to create ful designs to life again through a modern interpretations of classi- new series of colorful, boldly patcal designs,” she explained. “By terned pillows.” using colors in unexpected ways, Surya aims to converge lines I inject whimsy and form that is between the fashion runway and pleasing to the eye and comfort- home decor with its sophisticated able in the home.” new area rug collection with deAn exclusive new line of pil- signer Peter Som. lows inspired by the archival deSom has artfully translated key signs described Surya’s new pro- elements of his popular apparel gram with the estate of the late collections into a series of rug de-

signs featuring bold patterns and intense palettes, unified through a modern approach to design.

“We understand the enormous influence that the fashion industry has on the world of home decor.

The way that consumers dress and choose to style their homes are integrally linked — with those ties growing stronger each year. Our new partnership with Peter Som is a reflection of this trend,” Tiwari said. “Peter’s reinterpretation of the vivid color palettes and contemporary style synonymous with his runway collections is sure to be a natural fit for the Surya home fashion customer.”

And in related news, Surya also presented at High Point Market its first upholstered accent furniture collection. A natural extension of the company’s pouf collection, the 50-plus-piece program marks Surya’s foray into this growing category.

Handmade in India and set to retail from $199 to $1,499, the wool-fabric line includes ottomans, benches and foot stools. Its designs stem from some of Surya’s best-selling flat weave patterns including bold stripes, geometrics, medallions, chevron and houndstooth. HTT

Leonard Named Textile Leader of the Year by NC State University R A L E I G H , N.C . — The North tiles and of the Institute of TexCarolina State University has tile Technology,” noted Dean A. recognized home textiles industry Blanton Godfrey. “Barry has had veteran Barry Leonard as its 2013 a fascinating, and extremely busy College of Textiles Leader career, but somehow of the Year. he finds time to supLeonard was honored port the college in nuon April 18 at a special merous ways. Recently ceremony Barry became a memThe university said this ber of the Board of Diannual award recognizes a rectors of the North Carolina Textile Fountextile industry executive BARRY LEONARD dation. In this role he who has shown outstandWelspun will have a major influing leadership qualities that ence on the future of have moved the textile industry forward in innovative ways. the college.”

Leonard is president and ceo of Members of the Kappa Tau Beta Leadership Fraternity and Phi Psi Welspun USA, the largest integratFraternity choose the award recip- ed towel manufacturer in Asia and ient that best represents the goals a leading supplier to 14 of the top and ideals of the two College of 30 United States retailers.

He earned his undergraduate Textiles fraternities.

“Barry Leonard is an outstand- degree in textile technology from ing graduate of the College of Tex- NC State University, his master’s

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degree from the Institute of Textile Technology and attended Harvard Business School as well.

Presently he serves on the Home Fashions Products Association Board and serves as vice president of the North Carolina Textile Foundation (NCTF) Board.

The NCTF supports the College of Textiles by providing funds for scholarships to deserving undergraduate and graduate students, recruitment and retention of highly qualified professors and researchers and maintaining the College of Textiles with state-of-the-art equipment for research and education.

Throughout his career, Leonard has received many honors and awards for his contributions to the textile industry such as the Distinguished Leadership Award and the Home Textiles Leadership Award.

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Home Textiles Today

April 29, 2013

JCP Ousts Kramer, Brings Back Mangone

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n the heels of the exit of former ceo Ron Johnson, JCPenney sent packing another high-profile executive — coo Michael Kramer.

JCP’s former chief of product design, Ken Mangone, has been rehired as executive vp of product development, design and sourcing. He had left the company in December.

According to several news reports and a filing with the Securities and Exchange Commission, Kramer left the company April 17 and received a lump sum cash payment of $2.14 million. In a separate filing, the company states chief talent officer Daniel Walker has “voluntarily resigned” from his post.

Kramer had been JCP’s coo since Dec. 5, 2011, and served as an interim cfo from April 13 to May 7, 2012.

His departure came about a week after JCP ousted Johnson and replaced him with Mike Ullman, who served as the company’s chief from 2004 to November 2011.

Both Kramer and Walker were hired to their JCP posts by Johnson.

Target Lowers First-Quarter Outlook

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iting softer-than-expected sales, Target reduced its guidance for the first quarter, saying it now expects same-store sales to be flat. Previously, it forecast comps to be flat to up 2%.

Target’s new earnings guidance for the quarter falls just below the low end of its previous expectation. The updated range for earnings per share is $1.10 to $1.20.

The company did not lower its earnings forecast for the full fiscal year, which is EPS of $4.85 to $5.05.

The company is scheduled to release its full results for the quarter May 22.

Overstock ceo Returns From Leave

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nline retailer Overstock.com’s founder and ceo Patrick Byrne resumed his duties earlier this month following a medical leave.

During his leave, Byrne retained his post as chairman, but former president Jonathan Johnson served as acting ceo.

Byrne began a medical leave of absence in February to address heart problems that were thought to be associated with cancer treatments received much earlier in life, the company said.

Bon-Ton to Close a Michigan-based Furniture Gallery

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he Bon-Ton Stores Inc. said it plans to close its Younkers Furniture Gallery in the Lakeshore Marketplace in Muskegon, Mich., terminating its lease there by July 1 and shutting down the store before than in June.

The Bon-Ton operates 272 department stores, which includes 11 furniture galleries, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers.

HTT

4/24/2013 1:42:05 PM

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Home Textiles Today

April 29, 2013

News

> hometextilestoday.com

Revman’s Roster REVMAN FROM PAGE 1

ne:

said Diane Piemonte, Revman’s vp of creative services, who noted O’Brien’s studio line is normally priced at the decorator level. “He’s very excited to reach a broader audience.”

Tommy Hilfiger Home had a strong market, she said, and continues to emphasize its all-American roots. Goods now carry a big iconic patch featuring the American flag, and the denim bedskirt has become an essential piece for all the ensembles.

The new collection showed a bit more fashion edge, adding ikats, polka dots and chevron elements to the preppy plaids and stripes that define the Hilfiger look.

“It’s still in the realm of what Hilfiger does, but fresh,” said Piemonte.

Vera Wang this market added a second tier at more affordable price points. “It’s still the same aesthetic, but more print-driv-

en,” she said.

Marimekko is undergoing a lot of expansion in the United States — between its freestanding stores, ecommerce business and Crate & Barrel shops.

“The website is growing and they’re interested in opening up distribution to department stores,” said Piemonte.

This market, Marimekko stepped up with bold florals as well as more master bedroom looks.

In Laura Ashley Home, Revman has been building on the quilt collection, adding solid color quilts as well as showing new prints. During market, Revman also introduced a freestanding dec pillow line for the brand.

Quilts are a big story in Tommy Bahama Home as well, with Revman tailoring some of the looks for the master bedroom. HTT

Above: Reading Room Stripe from Tommy Hilfiger Home is accented with polka dots and chevrons.

Below: A new tier in Vera Wang consists of print-driven beds, like Pom Pom Print.

Marimekko is not only expanding its design statement, it’s looking to open distribution to department stores.

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4/23/2013 4:34:33 PM

COUNTDOWN TO INTERTEXTILE SHANGHAI HOME TEXTILES /A SPECIAL ADVERTISING SECTION

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Fusion: The Lifestyle Trends for 2014

ach new year brings new directions in fashion trends and so in looking forward to 2014, Intertextile Shanghai Home Textiles has put together a world-class group of seven experts to preview what’s next in the world of home.

Focusing on more than just textiles, the group’s presentation will provide their professional insights into lifestyle trends in international interior decorations market as well as inspirational styling idea and creative art displays.

“Home textiles can open a window of creation, allowing endless designs, styles and ideas, and allowing all partners to work together on a variety of new designs to better meet customer needs.”

Eric Gizard Interior Designer Founder of EGA

“The new Intertextile International Lifestyle Trend Guide is a great source of inspiration. Those in the industry should not miss this guide.”

The broad spectrum of views represented on the panel is a key to its credibility and influence.

Panelists ranged from European designers to a Chinese architect, giving it an international base unparalleled in its expertise.

So, the list of experts who assembled the new Trend Forum Committee reads like a who’swho of fashion and trend forecasters from around the world. The team was once again led by Nelly Rodi of France, who has done many Forums for Messe Frankfurt events over the years. She was joined this year by Vincent Grégoire of France, who is also part of the NellyRodi™ Agency.

Intertextile Shanghai Home Textiles - Autumn Edition will be held August 27-29 at the Shanghai New International Expo Centre in Shanghai, China.

Sue Morris Head of Design For Linen House 21

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E M OTI O N

beauty with a Mix nature’s raw ancestral universe in a poetic, magical, rich, baroque precious manner.

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M ETH O D O

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A palette combining a chic, timeless ted gray base gradawith absolutely contemporary acidic, even fluorescent accents. Flashy metallisation. silver 㑘⧩ⲿ♈㱨⧽ ᮢ㖫圶⍜㺤☨ ⪪㓧⫑♛ᱨ♇ 㦆■ᮢ㔱㺣㱓 㽚ⴊ⛶ ⤾☨㬁㓧ᮣ㮕 㬇☨㯢㓧ⱄ㗮 㨕⥗ᮣ

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Nature-inspired prints, from the most narrative to the most abstract: clouds, leaves, branches, feathers, veins, plant shadows and silhouettes , waves, streaked and brushed effects, smudges, drips brushstrokes. and

The rest of the panel includes Carolyn Quartermaine, the artist and interior designer from the United Kingdom; designer Eric Gizard of France; department store style director Gérard Durand of France; Ben Wu, an interior architect from China; and textile art director Sue Morris from Australia.

“Being on the International Lifestyle Trend Committee was a very interesting experience for me,” said Durand. “The seven of us are from different professional backgrounds yet our opinions and predictions on the 2014 lifestyle trends are surprisingly alike.

I’m very pleased with how the trend guide turned out as a result of our in-depth discussions.”

“Home textiles continue to be an important industry as people’s design preferences and lifestyles change with the times,” said Grégoire. “And home décor changes can be fun and easy. We encourage home textiles manufacturers to deliver this message to their customers.”

The four trends are:

1. Tradition (slow): Dandy Select Essentials are Heritage, Memory, Historical, Classical and Baroque. Fabrics include natural velvety materials such as satin weave linen, flannel, silk, percale, cashmere and wool.

2. Emotion (slow): Magic Nature Essentials are Simplicity, Natural, Charm, Authentic and Romantic. Fabrics mix very rough and very sophisticated materials, including metallics, chintz, satin and taffeta.

3. Evasion (fast): Bohemian Rhapsody Essentials are Discoveries, Travel, Ethnic, Elsewhere and Bohemian. Fabrics combine traditional natural materials such as cotton, linen and silk with contemporary synthetics.

4. Reason (fast): Heritage Funtasy

The Trend Panel experts included designers, architects and forecasters from around the world.

What they have assembled will be a dramatic presentation of four key trends going forward, all gathered together under the “Fusion” theme. “Extremes, far from opposing one another, are now attracting each other,” is how the presentation puts it. “Slow and fast, past and future, here and elsewhere, natural and artificial, chic and choc, traditional and trendy, serious and humorous, Zen and baroque, reason and emotion: it all fuses and connects in symbiosis, with optimism, knowledge, respect and tenderness.”

Essentials are Modern, FutureOriented, Contemporary, Urban and Intelligent. Fabrics use quilting, boutis and button-padding in flannel, tweed and satins.

The Intertextile International Lifestyle Trend Forum will be located in Hall W1 of the Shanghai New International Expo Centre and will be open to all Intertextile show attendees.

This is the first in a series of special promotional previews for Intertextile Shanghai Home Textiles, the leading home textiles trade exhibition in Asia. The next Countdown to Intertextile Shanghai will appear in the May 28 issue of Home Textiles Today.

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The four trends for home are grouped under the Fusion theme and will be presented at the show in Shanghai in August. An online version of the entire trend guide is available at www.intertextilehome.com under “special events & exhibits” section of Autumn Edition.

Intertextile_Shanghai.indd 1

4/23/2013 11:57:06 AM

Home Textiles Today

News

April 29, 2013

Top of Bed Sitting Pretty on the Web

TOP OF THE BED

14

%

BY JILL ROWEN

% of the Home Textiles Universe

$26.10B $25.72B

Up

1.5%

2012 Home Textiles 2011 Home Textiles Universe Universe

TOP OF THE BED Merchandise Mix, 2012 Bedspreads/coverlets Quilts

7%

14% Duvet covers

Comforters

2%

18% Comforter, filled bedding sets

59%

NEW YORK — More stable material costs and a slow but steadily recovering economy helped boost the top of bed category in the first of HTT’s database bedding reports (updated reports on utility bedding and sheets & pillowcases will follow in the coming weeks).

According to HTT estimates, sales of top of bed rose 2.2% in 2012, to $3.530 million. But the real boost came from the Internet.

As the most fashion-focused of the bedding categories, it is also the area where the online trend is changing the sales dynamic of bedding merchandise for consumers, makers and retailers alike.

The “flash sale” trend is alive and well in this category, for instance. Since its boon about a year ago, the phenomenon of flash sales through sites such as Gilt seemed to have peaked, but bedding makers say it continues to be a strong and viable sales venue for home goods.

Companies such as Triangle Home Fashions report success at maneuvering between online retail sites while still serving traditional retailers. In fact, Allen Darwin, vp, marketing and brand development, Triangle Home, noted that while its goods are not in a particular brick-and-mortar retailer, that same retailer does showcase Tri-

Source for all tables and charts: Home Textiles Today market research

TOP OF THE BED Distribution channels 2012 total retail sales: $3,530 million up 2.2% from $3,455 million in 2011 2012

Discount department stores Mid-price chains Home textiles specialty chains Direct-to-consumer Department stores Off-price chains Variety/closeout Warehouse clubs Single-unit home textiles specialty stores Other Total

$1,528 $665 $384 $242 $191 $181 $134 $99 $71 $35 $3,530

Other includes home improvement centers, military exchanges and gift/home accent stores.

Figures have been rounded.

htt130403_008 8

> hometextilestoday.com

2011

$1,489 $662 $375 $235 $186 $176 $131 $97 $69 $35 $3,455

% CHANGE

2.6% 0.4% 2.4% 3.1% 2.4% 2.8% 2.2% 2.2% 2.5% 2.3% 2.2%

TO

8

P

OF BED

BA D ATA

SE

angle products online.

That is more evidence that everyone is reporting tweaking, investing, hiring or expanding the way it does business online.

Not surprisingly, direct-to-consumer proved the fastest growing category in HTT’s research, rising 3.1%.

Within the category, comforters are still a mainstay of TOB, but the ebb and flow of merchandise is seeing some upward movement in quilts and duvets, suppliers report. Duvets were part of Revman International’s introduction of bedding from designer Kevin O’Brien. In addition, Home Source International (HSI) is touting duvets featuring its new Clip & Zip feature, making it easier to use covers. HSI is also banking on another trend, the push for Made in USA. Its Florida-based manufacturing facility is scheduled to be up and running by July, ultimately saving freight costs and allowing the company to be more flexible on short runs, said Keith Sorgeloos, president, HSI. According to Debra Mednick, executive director and home industry analyst, NPD Group, duvets are an opportunity that suppliers are missing. “Duvets are not distributed well,” she noted. “They are definitely hard to find in- store, though you can find them online.”

One of the things that helped TOB’s results was more stable materials cost. “Things are definitely more stable than 18 months ago,” agreed Snow, vp, merchandising, Royale Linens. “It’s a slow process, but there is definitely a light at the end of the tunnel,” said Sorgeloos, HSI. From a fashion standpoint, tex-

tures and embellishments, and a shift from darker, richer colors to lighter shades are some of the general trends. “There was a fashion shift for what consumers are looking for,” noted Snow.

“It moved away from jacquards to more refined looks, blended fabrics and surface interests in the weave.”

As always, fashion can present a challenge when met with a buyer that wants a specific price.

“From a purely design standpoint, we think creatively and have a clear idea of what color, fiber and yarn we want in our offerings,” said Diane Piemonte, vp, creative services, Revman International. “Then, as needed, you change and adjust for pricing and manufacturing, but you always stay true to your vision and we always keep what we do in line with our lifestyle brands.”

According to Mednick, NPD research shows that in gadgets and kitchen electronics, consumers are consistently willing to upgrade what they have and spend more.

That leaves less disposable income for home fashion, with consumers deciding that simply adding some bedding and decorative pillows will “spruce up” their homes.

This presents both a problem and an opportunity for suppliers and retailers.

“After spending on gadgets the little that’s left over makes people say ‘we’ll live with what we have [in bedding] because nothing is grabbing their attention,” said Mednick. “Vendors have to work extra hard.”

The Internet, however, is changing how retailers present that fashion wow factor. Rather than being limited to trends chosen by buyers, consumers want to find their own style and fashion story. “Retailers simply can’t afford to stack the variety of products in store,” noted Snow. “You can create a very avant-garde look that wouldn’t work in a regional department store,” he explained. “But, you put it online and suddenly you have an international audience and the right consumer will find it. Consumers want that element of personalized design.” HTT

4/23/2013 5:17:44 PM

News

> hometextilestoday.com

NY Now Home Collection Debuts at Summer Market N EW YORK — NY Now Home, one of four new product collections to debut at the summer edition of home and lifestyle market NY Now (formerly called the NYIGF), will showcase about 1,200 suppliers at its upcoming event this summer.

Scheduled for Aug.18 to 21, the event will represent a broad spectrum of home resources, which will be showcased together on Level 3 of New York City’s Jacob K. Javits Convention Center.

In addition to home furnishings, home textiles, tabletop and gourmet housewares, NY Now Home also will feature the juried Accent on Design, an exhibition of contemporary design in the home and lifestyle industry.

“NY Now Home unifies four categories of home products, which in previous years were presented in different locations throughout the market, into one cohesive and comprehensive collection,” said Christian Falkenberg, NY Now director and GLM senior vice president. “Buyers will find a beautifully merchandised exhibit floor, offering some of the best brands in the home industry, in one easy-to-shop location.”

Three broad categories of mer-

chandise will be presented under the NY Now Home umbrella: Home Furnishings + Textiles, Tabletop + Gourmet Housewares, and Accent on Design.

Home Furnishings + Textiles offers a full range of decorative accessories, home textiles and furniture. Exhibitors, which will be grouped by aesthetic — such as traditional or contemporary — as well as price point, include Ann Gish, Authentic Models, Barreveld International, Cisco Brothers, Design Legacy by Kelly O’Neal, DK Living, Dransfield & Ross, Gold Leaf Design Group, Jamie Young Company, John Robshaw Textiles, Lazy Susan, Made Goods, Matouk, Natural Curiosities, Peacock Alley, Pine Cone Hill, SDH Enterprises, Sferra, Trowbridge, V Rugs & Home and others.

These home décor and home fashion suppliers will flow into the Tabletop + Gourmet Housewares section, featuring a wide array of home textiles for kitchen and dining, home entertaining resources, specialty tabletop and gourmet kitchenware. Within this category, notable brands include Arte Italica, Juliska, Kim Seybert, Lifetime Brands/Savora, Mary Jurek, Match, Michael Aram,

Mottahedah, Nespresso, Vietri, Zak Designs, Zyliss and more.

Several design-driven gourmet suppliers — Blomus, Chilewich, Iittala, Joseph Joseph, Menu, MYdrap, Stelton A/S, Umbra and Wabnitz Editions — will serve as a bridge between Tabletop + Gourmet Housewares and Accent on Design.

Other exhibitors featured in this juried contemporary design showcase will include notable home and lifestyle designer resources such as Areaware, Artecnica, Jonathan Adler and Seletti North America.

During market week, several home-focused events and seminars will be presented for both buyers and suppliers. Highlights include: “Customer Perceptions & Visual Merchandising Strategies for Home Products,” hosted

by ART; the second “Open House” trend display and seminar, presented by Sandow Media and One Kings Lane; “From Color Theory to Selection,” presented by New York City’s International Furnishings & Design Association (IFDA); and the “Best of the Best NY Now Summer 2013 Awards” as determined

by ASID’s N.Y. Metro Chapter.

HTT

9

Home Textiles Today

April 29, 2013

Maxwell Fabrics Celebrates 60 Years with New Website VANCOUVER , B.C. — Maxwell Fabrics, a third-generation, family-owned and operated wholesale fabrics distributor, is celebrating the company’s 60th anniversary with the launch of a new website at maxwellfabrics.com.

The site includes access to more than 18,000 different fab-

Another new feature is “Jen’s Picks,” where the website automatically offers alternative options beyond the designer’s selected pattern or color, aiming to save the designer time.

“Jen’s Picks” is named after Jennifer Apple, Maxwell Fabrics’ design director.

rics, colors and patterns and a fully integrated e-commerce tool to order and purchase fabrics.

“Once logged into their account, designers can quickly and easily check availability, request memo samples and order fabric patterns with a simple click,” said Oren Garaway, president of Maxwell Fabrics. “Designers can also create their own online project, save their favorite fabrics to that project and email it directly to their clients.”

Other notable features include a comprehensive keyword search to assist designers in finding the exact fabric or color they need, the option to download wholesale pricing and discontinued lists, links to social media and a list of showrooms across North America.

Maxwell Fabrics has offices in Canada and the U.S., and also offers a collection of larger scale, luxury designs and stylized fabrics through telafina.com. HTT

View our Video mwwsolutions.com

htt130403_009.indd 9

4/23/2013 4:58:30 PM

10

Home Textiles Today

April 29, 2013

News

> hometextilestoday.com

Bath Business Sees Incremental Growth Across Retail Channels

T

AND

E A BA S IE

S

A

TH

D AT BA

ers and retailers, 2012 proved an even year when all players got a slice of the business — some bigger, some smaller.

Whether it was basic or fashion, there seemed to be enough room for growth for everyone.

Bath coordinates house Allure Home Fashions, a longtime top player in the category, experienced incremental growth across the board, noted Gaby Colquitt, vp, design and marketing. “And much of it came from indirect coordinates — not matchymatchy products.”

Best-selling designs in the year included “more graphic, t o n a l , c l e a n e r l o o k s ,” s h e explained. But some embellished, value-added looks were also part of the mix that helped drive the company’s business in 2012.

A similar approach was — and continues to be —experienced by Saturday Knight Ltd., which is seeing growth in coordinate looks but also “loosely coordinated collections,” said Dianne Weidman, vp of sales and design.

The Cincinnati-based com-

H

R

N EW YORK — For bath suppli-

pany, which this year marks 38 years in the business, is building on the momentum by expanding its accessories into more non-traditional skus, like cotton ball jars and rope hooks as well as a broadened offering of shower curtains, “from solids to patterns to prints” to answer the demand for fashion for the bath.

B

BY CECILE B. CORRAL

ACCESS

O

If Avanti Linens’ 2012 was any indication of opportunity for embellished bath products, the company was “heading for a record year,” as its decorative bath business – anchored by embellished towel programs —“continued to be a strong growth area.

“We were gaining a lot of traction, especially for regionaltype looks” at home textiles

specialty chains and mid-tier department stores” said Jeff Kaufman, president and coo.

Then, “the storm hurt us.”

He is referring to Hurricane Sandy, the Category 2 storm that made landfall on Oct. 29 in the New Jersey and New York City area and caused widespread destruction. Avanti was among its victims and suffered major damage to its Moonachie, N.J. headquarters.

As Kaufman explained, “If you didn’t have to count November, we would have had a record year.” The company set a lofty goal for itself to have its business back up within a month’s time, but turned it around in just three weeks.

While fashion bath items gained traction over the year at the middle-level retail venues, basic bath got a growth spurt in 2012 at the discount chains.

Revere Mills International had a successful year in core basics and jacquards “at good price points” — or about $9.99 for a bath size in towels, said Jeff Gregg, president.

“Others have tried to make [jacquards] at higher prices, but it didn’t work,” he explained.

“They need to be at the $9.99 price point to do well. That is

BATH AND BATH ACCESSORIES

18

%

% of the Home Textiles Universe

$26.10B $25.72B 2012 Home Textiles 2011 Home Textiles Universe Universe

where we did well with them” across several levels of retail, from discount through midtier.

Bath rugs had a less lustrous 2012, with many of the majors posting only minor increases to flat sales over the prior year. But the trends in towels and accessories were spilling over to the rug category in the first quarter of 2013, giving category suppli-

Up

1.5%

ers and manufacturers hope for better gains this year.

“I think this year we’re seeing more demand for both solid color and fashion,” said John Maples, president. For Maples Rugs, fashion bath rugs includes printed styles and stripes put of pre-dyed yarn — both styles of which are made domestically at the company’s headquarters in Scottsboro, Ala. HTT

BATH AND BATH ACCESSORIES Source for all tables and charts: Home Textiles Today market research

Distribution channels

htt130403_010 10

Merchandise Mix, 2012

2012 total retail sales: $4,620 million up 1.5% from $4,550 million in 2011 2012

Discount department stores $2,689 Mid-price chains $717 Home textiles specialty chains $654 Off-price chains $219 Direct-to-consumer $92 Warehouse clubs $91 Other $69 Department stores $60 Single-unit home specialty stores $28 Total $4,620

2011

$2,648 $713 $642 $214 $90 $90 $68 $59 $27 $4,550

Shower curtains

13.6%

% CHANGE

1.5% 0.6% 2.0% 2.2% 2.6% 1.5% 1.5% 2.1% 1.5% 1.5%

Bath accessories

Bath/scatter rugs

24.9%

9.3% Tank sets

Bath towels

0.9%

51.3%

Other includes home improvement centers, PXs, grocery stores, and the like.

Figures have been rounded.

4/23/2013 5:31:57 PM

News

> hometextilestoday.com

11

Home Textiles Today

April 29, 2013

Morgan Fabrics Pantone Unveils PantoneView.com site, Service Moving into CARLSTADT, N.J. — Global color forecaster Pantone has launched its new web-based venue PantoneView.com, a digital subscription service devoted solely to color with designers across all areas of design in mind.

PantoneView.com features visual inspiration, critical color direction and a global perspective on color from industry experts, all aimed at enabling users to make more informed decisions and perfect their color strategy. It provides both macro and local views on key color stories, including insight and analysis on how color is breaking across different industries and geographies worldwide.

As Pantone explained, the new service works for students and independent designers alike as well as businesses of all sizes through large corporations. PantoneView.com “zeros in on the

color zeitgeist and features comprehensive color direction, market validation and the psychology behind color trends.” It also includes forecasting and orientation where key color direction is mapped out six to 12 months ahead of the season, in addition to reporting and analysis as the season progresses, in order to provide color confirmation and any new color updates.

Additionally, the site will feature topical color news and live events where subscribers can hear directly from a variety of PantoneView.com’s global color experts.

“Color is the single most powerful communication tool, influencing 50% to 85 % of ideas and product purchase decisions. With consumers looking at color more holistically, color has become the catalyst of crossdesign thinking and the connec-

tor across all areas of design,” noted Laurie Pressman, vice president of the Pantone Color Institute. “Offering an affordable digital service like PantoneView.com – which will be continually updated with valuable color insights and unique color perspectives across geographies and industries – will enable our users to stay on top of the latest color information and gain the actionable color intelligence they need to make more informed color decisions.”

The editor in chief of PantoneView.com is 30-year industry veteran David Shah, a longstanding partner of Pantone, color consultant to major worldwide brands, and publisher of Metropolitan Publishing BV, which includes Textile View, View2, Viewpoint and Pantone View Colour Planner. HTT

Pantone’s new PantoneView.com site and service is designed to be user friendly to a broad audience, from students and apprentices to major corporations.

htt130403_011 11

Larger Facility in Tupelo

TUPELO, M ISS. — Morgan Fabrics is moving into a new warehouse and distribution center here that at 320,000 square feet is almost triple the size of the building the company has leased for the past six years.

The building, which Morgan will use as its Tupelo Free Trade Zone facility, sits on a 25acre site.

our young management team the luxury of adding new ideas and new products, taking Morgan into the next 50 years,” he said.

Morgan also announced the promotion of two of its staff and the hiring of a sales representative.

Suzanne Theodore is in the new role of vice president of project management.

She has been with the company for five “The additional space years and has extenallows our young sive knowledge of management team the Morgan’s systems, the luxury of adding new company said. She ideas and new products, will be involved in taking Morgan into the operations as well. next 50 years.”

Paulina Muzekari —ARNIE GITTELSON, is now executive direcMorgan Fabrics tor of product development, overseeing design direction for Arnie Gittelson, chairman Morgan and its sister company, of the Los Angeles-based fab- Michael Jon Designs. She also ric supplier, said in a statement will be involved in business that Morgan is constructing development with key accounts new offices at the facility this and retailer relationships. month, adding new telephone The company has hired and IT facilities, and upgrading industry veteran Ken Martin the lighting in preparation for a as a sales representative on the May 1 move-in date.

East Coast and in the South“The additional space allows east. HTT

4/24/2013 4:59:04 PM

12

Home Textiles Today

April 29, 2013

News

> hometextilestoday.com

WATCH

Katie is one of nine duvet cover sets. The top of bed assortment also includes four printed quilt sets.

s S

Adler’s six-piece towel sets retail at $55 and are available in green, navy and white.

The kitchen textiles assortment is small but characterized by Adler’s peppy prints.

Adler’s Soft Stuff

o far, the biggest home textiles launch this spring in the revamped JCPenney home department belongs to the Happy Chic by Jonathan Adler brand — unless the warehoused bedding and bath designed by Martha Stewart and now labeled JCP Everyday is allowed to roll out into stores.

Adler’s home textiles assortment encompasses bedding, bath, rugs, win-

htt130403_012 12

The collection includes five rug designs, most available in at least two sizes, with retails ranging from $500 to $900.

dow treatments, dec pillows and kitchen textiles. Hard home offers include furniture, accent furniture, décor, lighting and a few tabletop items.

Outside of JCP, Adler sells a variety of more luxury-oriented and higher priced home furnishings through his ecommerce business as well as 20 worldwide Adler stores along with his wholesale business to better boutiques and department stores. HTT

4/23/2013 1:25:46 PM

> hometextilestoday.com

News

April 29, 2013

Home Textiles Today

13

Sunham Unveils Next Generation in Designer Licensees NEW YORK — Sunham Home Fashions built its foundation on pri-

vate label business, but the company continues to evolve its luxury branded businesses under licenses with Hugo Boss and Lacoste.

In Hugo Boss Home, the theme for autumn/winter 2013 is Romance Language, which combines floral imagery, natural shapes and modern design. The latest collection also pays tribute to the brand’s menswear roots as seen in Windsor Mink, a sophisticated ottomon jacquard.

Lacoste Home’s theme for the fall/winter season is “Horizons,” which looks to the future with modern forms without abandoning the brand’s tradition of relaxed elegance.

The Club line under Lacoste focuses on the richness of fabric, inventive patterns and contrasting color for the season, including black iris, illusion blue, rouge, and golden cream in three new bedding ensembles named after famous city districts. The Casual line zeros in on layered color-ways, introducing incense, ebony, blue mist, balsam green, and paloma pink hues in six bedding ensembles.

The Casual line will also debut a variety of accent pillows including jersey caviar, striped velvet and graphic knits, as well as new colors to the core solid brushed twill sheets and Crocoknit throws in pink, green oasis, incense, pewter and ebony. HTT

Lacoste Casual has expanded the palette for Crocoknit throws

One of the new beds from Lacoste’s Casual line, Aventins, brings a fresh color story to the brand’s timeless stripe pattern.

Hugo Boss Home’s Jadeite Floral in mint green and light mushroom layers with a Luxe quilt coverlet.

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Windsor Mink jacquard bedding was inspired by Boss’s luxury men’s ready-to-wear to convey basic luxury and for the modern home.

4/23/2013 4:07:52 PM

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Home Textiles Today

April 29, 2013

News

> hometextilestoday.com

Safavieh Forges Alliance With Sustainable Furnishings Council

P O R T W A S H I N G T O N , N.Y. —

Safavieh has become a new member of the Sustainable Furnishings Council.

The company made the move in conjunction with its launch this month of several sustainable rug collections at its showroom, in Suite 120 Historic Market Square, during High Point Market.

“Consumer response to our

help promote sustainable products and practices across all levels of the supply chain.”

Safavieh is expanding its power-loomed Natural Fibers collection from India with 12 additions in a variety of designs using sisal, jute or sea grass. Featuring new fashion colors and multicolored heathered yarns in chunky textures, these rugs are marketed in four series: 100

Designer Thom Filicia is seen here with Safaveih’s Arash Yaraghi and Susan Ingles of the Sustainable Furnishings Councill. At left, a new design from Safavieh’s Bohemian collection.

eco-friendly rugs has been very positive, and we will continue to develop new and exciting weaves and designs using natural fibers to meet the growing demand for sustainable home furnishings,” said Arash Yaraghi, Safavieh principal. “We admire the great strides SFC has made within our industry, and look forward to working with them to

Series rugs, 400 Series, 500 series, and the new 700 series.

Safavieh’s Bohemian collection has five new hemp rugs in geometric transitional designs hand-knotted in India. The rugs are vegetable dyed.

The Organic collection has three new cut and loop designs hand knotted of jute in India.

The Tangier collection has

Rizzy Earns ISO 9001 Certification C ALHOUN , G A . — The Interna-

tional Organization for Standardization has awarded its ISO 9001 certificate to Rizzy Home for the company’s quality management practices.

The ISO requires companies to adhere to strict guidelines and meet the highest standards in product quality and consistency, environmental and social awareness, management, and the ability to continually meet and exceed customer satisfaction.

Sheikh Bhullan & Sons, the parent company of multi-category home textiles company Rizzy, was presented the certificate, which

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was in the category of “Design, Manufacture and Export of Carpets and Floor Coverings.”

“Receiving this certification is an outstanding achievement for the men and women in our manufacturing group, and we are extremely proud of their continuing effort to improve all production processes so that Rizzy Home can insure our retail partners the highest quality products at the absolute best value,” said Mark Ferullo, vp. “ISO is the worldwide standard for which all manufacturers strive to reach in terms of quality and consistency.”

HTT

five new designs inspired by Beni Ourain wool carpets of Morocco. Tangier rugs are hand knotted in India using the classic Moroccan weave in a blend of natural hemp and wool yarns.

Safavieh has also built its stable of eco-friendly rug collections since the launch of its Thom Filicia line of outdoor rugs made from recycled soda

bottles in 2009. A SFC DesignGreen Leader, Filicia’s newest collection for Safavieh is a series of vegetable-dyed hemp and jute rugs hand-knotted into subtle ikat patterns.

Another Safavieh licensing partner, designer Thomas O’Brien, launched a sustainable jute and hemp collection at the January, 2013 Atlanta Rug Market.

Yaraghi noted that demand for natural fiber rugs has grown in tandem with rapid growth of Internet sales of the rug category as a whole.

“The casual textures and natural colorations appeal to consumers visually, the look is easy to imagine in one’s own home, and the Internet allows us to tell the sustainability story in copy,” he said. HTT

LIM Opening Home Fashions Track N E W YO R K — LIM College,

which is focused on the study of business and fashion, will expand its curriculum to offer a new track in Home Fashions starting this fall.

Students pursuing a Bachelor of Business Administration (BBA) or Bachelor of Professional Studies (BPS) in fashion merchandising will be able to select a track in either Apparel & Accessories or the new track in Home Fashions. Consisting of 27 credits, the Home Fash-

ions track is designed to prepare students for career paths within retail, manufacturing, brands, design houses, textiles, decorator showrooms, and sales offices that supply consumers with home fashions.

Courses include: Home Fashions, Textiles for the Home, CAD for the Home, Product Development for the Home, Sales and Marketing for Home Fashions and a Senior Capstone course.

“An entire industry (with

global sales of nearly $300 billion) is dedicated to understanding what products consumers want for their homes and creating the products they desire,” said Michael Londrigan, LIM College’s dean of academic affairs. “Fashionable names such as Calvin Klein, Ralph Lauren, Hermes, Diane von Furstenberg, Donna Karan, Vera Wang and other well-known Housed in five buildings in Manhattan, LIM College was founded in 1939. HTT

4/23/2013 5:17:18 PM

News

> hometextilestoday.com

Hong Kong Trade Seminars Set for this Summer N EW YORK — The Hong Kong Trade Development Council is hosting its largest promotion in the U.S. this summer with free seminars in New York and Los Angeles for companies looking to tap into business in Asia, particularly on the Chinese mainland.

“Think Asia, Think Hong Kong” symposiums will take place in New York June 11 and Los Angeles June 14. Speakers will include CY Leung, chief executive of the Hong Kong SAR Government, and more than 60 senior executives from global companies. Fourteen 14 Hong Kong partners and close to 100 US organizations are supporting the development council’s program.

“As the global economic balance continues to shift to Asia, Hong Kong is the ideal business platform from which to access the myriad regional opportunities now available in the growing ASEAN area and the Chinese mainland,” said HKTDC chairman Jack So. “Our low

taxes, free economy, rule of law, English-speaking environment and world-class business services make us the preferred partner for any overseas businesses wishing to tap these growing possibilities.”

As of October 2012, there were 869 US companies with their regional headquarters or regional offices in Hong Kong, more than any other country, according to the development council.

More than 100 Hong Kong government officials and business leaders from a wide spectrum of sectors, including lifestyle products, fashion, food and wine, technology, finance, accounting, legal, logistics and marketing, will take part in “Think Asia, Think Hong Kong.” Business-matching sessions will be organized with US companies onsite.

For additional information, visit http://www.thinkasiathinkhk.com/usa/en/index.html HTT

Mixing it Up

Invista fielded a team of Dacron fans for the International Pillow Fight held on the north end of Washington Square Park in New York City on April 6. Team participants wore T-shirts with the Dacron brand quality seal and were armed with pillows made with Invista’s Dacron Memorelle fiberfill.

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Home Textiles Today

April 29, 2013

Valdese Weavers Promotes Millinor, Levinson VALDESE , N.C. — Decorative textiles manufacturer Valdese Weavers has expanded the executive roles of Blake Millinor and Laura Levinson.

President and ceo Mike Shelton announced Millinor will become senior vp and chief marketing officer for Valdese Weavers, after having served as president of the company’s contract division. He joined Valdese Weavers in 2001 to develop opportunities with both manufacturers and distributors in the hospitality, office furnishings, healthcare, and textile wallcovering markets. He began his textiles career at Milliken, and held a variety of responsibilities in the LAURA LEVINSON contract units of Mastercraft and Valdese Weavers Tietex prior to joining Valdese Weavers.

“Blake’s transition, to include under his direction the company’s residential sales and marketing efforts, has been enhanced through the interaction he has experienced for the past five years working closely with Laura Levinson and Zack Taylor (former company vp/residential, and now president of Wesley Hall Inc.) to fashion the overall product, sales, and marketing strategies across all markets that have resulted in the substantial growth that Valdese Weavers has experienced,” said Shelton.

Levinson will become senior vp / design and

merchandising for Valdese Weavers, overseeing all creative aspects of the business. She most recently was senior vp / product development and design. She began her career at Valdese Weavers as a design associate in 1990. She received a Masters of Fine Arts from the Rhode Island School of Design in 1995. She relocated to New York and established a design studio for Valdese Weavers to enable enhanced design integration with key customers’ creative teams. Laura and in 2001 became the first female vice president in the compaBLAKE MILLINOR ny’s history.

“Her vision and leadership Valdese Weavers has inspired the individual design and development directors and staff at each of our brands: Valdese Weavers, Circa 1801, Home Fabrics, Valdese International Products (VIP), and Valdese Weavers Contract. Beyond this responsibility, Laura has a unique skill set that has established her also as a great business leader inside our company and in our industry,” said Shelton.

The company said further announcements will be coming from Millinor and Levinson concerning organizational changes to their departments.

HTT

Carpenter Marks Social Media Milestones R ICHMOND, VA . — Carpenter Co.’s SleepBetter

page on Facebook recently eclipsed the 250,000fan mark, and continues to attract thousands of new fans per week since it crossed that quarter million milestone in March, the company has announced.

Additionally last month, when daylight saving time (DST) embarked, Carpenter Co. and SleepBetter leveraged the clock change for its “LostHour” campaign, which resulted in “hundreds of news media ‘hits’ and social media buzz that drove tens of thousands of visitors to SleepBetter.org,” the company noted.

Dan Schecter, svp of consumer products at Carpeter Co. and the creator of SleepBetter. org, explained that because the company is now “able to connect with and share the latest and best sleep tips and information with over 250,000 fans on Facebook is incredible. SleepBetter and Carpenter Co. are now in a strong position to engage these fans as SleepBetter ambassadors for marketing and partnership opportunities that we are currently exploring.”

The DST campaign was built around research that SleepBetter commissioned and developed into the “Lost-Hour Economic Index” to resonate with media outlets nationwide looking to file sto-

ries on the impact of daylight saving time on sleep.

The Index, which detailed the economic cost of losing an hour of sleep due to DST was featured on major media outlets like MSNBC, CNN and Fox News Money, Bloomberg News, the Huffington Post, Time.com, Esquire.com and more than 170 TV news reports across the country, reaching millions of households.

At the same time, SleepBetter launched a threeweek long Facebook contest to engage and grow its fan base. There were 3,015 entries submitted, and the contest also resulted in an increase of more than 6,000 new Facebook fans for the company. HTT

4/24/2013 1:44:26 PM

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Home Textiles Today

April 29, 2013

> hometextilestoday.com

PEOPLETodaY Karastan Names Smith Head of Brand Development S UGAR VALLEY, G A . — Karastan has appointed Sally Smith as the company’s director of brand development and charged her with taking sister brands Karastan Rugs and American Rug Craftsmen “in new directions” of business.

Smith hails from Surya, where she was art director.

Before that, she held the same

title at Art Associates, and prior to that served as the creative director for Coldwell Banker Builder Developer Services.

“My goal is to get consumers excited about our products, especially with the new energy we have in Karastan Rugs and American Rug Craftsmen brands,” Smith said.

In the coming months, she

added, she will help develop “great designs, trendy colors and collections that communicate to our loyal customer base while also reaching out to a new buyer as well. “ We have a strong story to tell—being a manufacturer with brands firmly planted in the USA—and I am eager to tell it,” she added. HTT

Shopko Adds Senior Marketing Executive GREEN BAY, WIS. — Shopko has

hired Michael Cooper as senior vp, marketing. He reports to Jill Soltau, president and chief merchandising officer.

“More than ever, market-

ing will be critical to our success as we work toward our vision to become America’s hometown retailer through expansion of our Shopko Hometown retail concept,” said Soltau.

Previously, Cooper was at Office Depot, where he held several marketing positions since 2006. Prior to that, Cooper spent seven years at Accenture as a retail practice expert. HTT

Balta Names National Sales Manager D A LT O N , G A . — Balt a U.S. here at Balta U.S.,” said PatInc., the American division of rick Moyer, president of sales Belgium-based parent com- and marketing. “I know Wayne pany Balt a Group, to be an energetic leader has appointed Wayne with innovative ideas, Norman as its new and excellent communinational accounts cation skills. He will be a manager. great addition to our sales Norman brings 15 and marketing team.” years of career experiNorman, who offience in the soft floor cially assumes his post covering industry, WAYNE NORMAN the week of April 22 and having held seniorwill be based here at Balta company headquarters, level sales positions at Mohawk Home and said he is “committed to Faus. building Balta’s long-term part“I am truly excited to have nerships with the nations’ most Wayne Norman join our team well-respected retailers.” HTT

Northwest Teams with Ninja Turtles

Cowabunga! The Northwest Company feted the kick off of the New York Home Fashions Market by hosting a cocktail party at its 261 Fifth Avenue showroom with its staff and industry friends. Posing in front of the new Nickelodeon Teenage Mutant Ninja Turtle licensed collection were, from left: Stan Mieszkowski, Northwest Co.; Valentina Tizol and Maggie Gratzer, both from Nickelodeon; and Kjersti O’Connell with Katherine Knarr, both of Northwest Co.

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4/24/2013 4:10:40 PM

REGISTER NOW! 2013 LOGISTICS CONFERENCE

L

GISTICS:

In Search Of A Seamless Supply Chain Join us for this special one-day conference ďŹ lled with expert speakers, panels and workshops devoted exclusively to retailers and manufacturers in the gifts and home furnishings industries.

TUESDAY, JUNE 11, 2013 6:00pm-7:30pm Networking Cocktail Reception AmericasMart, Bldg 2 West, 4th Floor Foyer

WEDNESDAY, JUNE 12, 2013

AMERICASMART, ATLANTA, GA

WEDNESDAY, JUNE 12, 2013 8:20am-8:50am Check-in and Registration 4th Floor Foyer

8:50am-9:00am Welcome 204-F/G Ray Allegrezza, Editor in Chief, Furniture/Today

9:00am-9:45am Keynote Address 204-F/G Dave Pollard, Managing Director, FedEx Solutions

For more information, contact Heather Grant, Conference & Events Manager 336-605-1061 or hgrant@sandowmedia.com

9:45am-10:45am Ocean Freight Panel 204-F/G Thanks to ongoing concerns about port strikes, frequent changes to ocean freight rates, bunker price changes and ongoing forecasting challenges, ocean freight rate management is becoming tougher than ever for both importers and exporters. Our panel will look at the key challenges in the sector and also discuss best-practice strategies to minimize those obstacles. s "ILL 3MITH 'LOBE %XPRESS 3ERVICES s #HUCK -ILLER +LAUSSNER &URNITURE )NDUSTRIES s #LIFF 0YRON 'EORGIA 0ORTS !UTHORITY s *OHN ,OMAX &URNITURE "RANDS )NTERNATIONAL s -IKE -ORRIS -AERSK ,INE

1:00pm- 2:00pm Trucking Panel: On the Road Again 204-F/G With trucking on the rise and the actual number of truckers on the downside, will this critical link in the supply chain be forced to travel rocky roads, or is pedal-to-the-metal time just around the corner? Our panel of experts will navigate these and other important issues facing the trucking industry. s 2AY +UNTZ 7ATKINS AND 3HEPARD 4RUCKING s *ACK (AWN :ENITH 'LOBAL ,OGISTICS s *OE 7ADE 3HELBA $ *OHNSON 4RUCKING )NC s %DWARD -ASSOOD 4HOMASVILLE (OME &URNISHINGS OF .*

2:00pm-3:00pm Home Delivery Panel 204-F/G Today’s consumer is educated, factually armed and dangerously DEMANDING !S A RESULT BOTH RETAILERS AND THEIR CARRIERS OFTEN LIVE or die on that last mile. Our panel will discuss key trends, best practices and also consider how technology is impacting this segment of the supply chain. s 4HOMAS "OLDEN -ASCO #ABINETRY s 7ILL / 3HEA 0$ s 3ATISH .ATARAJAN $ISPATCH 4RACK s -ARYJANE &ANIZZI !SHLEY &URNITURE (OME3TORES

3:00pm-3:15pm Break 4th Floor Foyer

3:15pm-4:15pm Retail Panel

12:00pm-1:00pm Lunch and Networking

204-F ' -OST ANALYSTS AGREE THAT % COMMERCE WHICH GENERATED billion in sales for U.S. retailers last year, is likely to grow to more THAN BILLION THIS YEAR "UT WHAT OPPORTUNITIES AND CHALLENGES does this steady and swift growth represent to the supply chain?

Our panel will touch on these and other topics. s -IKE / (ANLON 7AYFAIR s 4ONY (ESLIN ,OVESAC s ,ENNY +HARITONOV 5NLIMITED &URNITURE 'ROUP s 0ATRICK #ORY #ORY (OME $ELIVERY

204-B

4:15pm Closing Remarks & Adjourn

10:45am-11:00am Break 4th Floor Foyer

11:00am -12:00pm Legislative Update 204-F/G Dave Osiecki, American Trucking Associations, Inc.

204-F/G Ray Allegrezza, Editor in Chief, Furniture/Today

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REGISTER ONLINE AT: FURNITURETODAY.COM/2013LOGISTICSCON

Intertextile_Shanghai.indd 1

4/23/2013 2:18:11 PM

18

Home Textiles Today

> hometextilestoday.com

April 29, 2013

BUSINESS TodaY Restoration Hardware Exceeds Expectations In Q4 C ORTE M ADERA , C ALIF — New

collections in textiles, furniture and lighting, coupled with expanded Baby & Child category offerings and the introduction of Small Spaces were all key contributors to Restoration Hardware Holdings Inc.’s double-digit net revenues and comps in both the fourth quarter and full fiscal year.

For the fourth quarter, ended February 2, results included: a net revenue increase of 30% to $398.1 million from $305.2 million a year ago; a 26% comp store sales gain; a GAAP net loss of $28.4 million diluted share of $0.79, which the company said was primarily driven by one-time IPO related charges; and a 24% increase in adjusted net income to $24.2 million, with adjusted diluted earnings per share of64 cents — the latter of which “contributed to the company’s best year ever,” said Carlos Alberini, ceo, and “our 12th consecutive quarter of double-digit net revenue growth.”

For fiscal 2012, results included: a 25% boost in net revenues; a 28% gain in comps; GAAP net loss was $12.8 million and diluted share of $1.36; and an adjusted net income increase of 43% to $37.7 million, with adjusted diluted earnings per share of $1.01.

As it embarks on a new fiscal year, Restoration Hardware is keenly focused on several initia-

tives, of which real estate is top of mind.

As Alberini explained “The execution of our real estate transformation into our new Full Line Design Gallery concept remains our highest priority and is key to our long term growth strategy.”

The company is still in the early stages of this transformation. Its existing Full Line Design Galleries “continue to outperform,” he said, “with Los Angeles and Houston delivering store demand growth in excess of 25% since their first anniversary” and the new Full Line Design Gallery in Scottsdale “has delivered store demand growth in excess of 90% since its opening last November.”

Most recently, on April 13, the company opened its largest Gallery to date at The Historic Museum of Natural History in Boston.

“This is our best expression of the RH brand to-date and represents the next evolution of our customer experience,” Alberini noted.

Going forward, Restoration Hardware plans to open new Full Line Design Galleries in Indianapolis, Greenwich, and Atlanta, and it has identified locations and is in active lease discussions in over 20 markets, including New York, Chicago, Miami, Denver, and San Diego, “to name a few.”

Also in the works: This Spring, Restoration Hardware’s collection will be presented across six Source Book titles and will total over 1,600 pages.

As Gary Friedman, chairman emeritus, creator and curator, put it: “Our Interiors and Small Spaces Source Books include the addition of new furniture collections and finishes, the expansion and presentation of color across our upholstered furniture and textiles collections, and dramatic new lighting collections highlighted throughout the books. In addition, we are introducing two new businesses this spring — RH Objects of Curiosity and RH Tableware, which we believe represent significant long-term opportunities for RH.” Restoration Hardware offered the following guidance for the first quarter of fiscal 2013: • Net revenues in the range of $280 million to $285 million; • Net income in the range of a loss of $1 million to breakeven; • Diluted EPS in the range of ($0.02) to breakeven.

For the fiscal year ending February 1, 2014, Restoration Hardware’s outlook includes: • Net revenues in the range of $1.42 billion to $1.45 billion; • Net income in the range of $51 million to $54 million; • Diluted EPS in the range of $1.29 to $1.37. HTT

Alco Stores Q4 Net Earnings Soar A BILENE , K AN . — Benefitting

from an extra week in its fourth quarter and full fiscal year, regional discount chain Alco Stores Inc. made major strides in its net earnings, which grew by 150% to $2.0 million for the 14 weeks.

But this calendar shift was not enough to spur growth for the company’s full fiscal year net earnings, which disappointed with

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a 23.5% decline to $1.3 million, or $0.36 per diluted share, from the 2012’s $1.7 million, or $0.43 per diluted share.

The company blamed, in part, “a difficult economic landscape and lingering weather issues in late fiscal 2013” for these challenged results.

Still, there was other good news in both the quarter and the

full fiscal year, thanks to successes from several company-wide initiatives, noted Richard Wilson, president and ceo.

Net sales for the quarter, ended Feb. 3, were up 8.5% to $146.8 million versus $135.3 million in the year-ago period, which was 13 weeks by comparison. Same-store sales, excluding fuel centers, increased 4.2%. HTT

Pier 1 Banking On E-commerce to Take it to Multichannel Heights FORT WORTH, TEXAS – The days

of recovery are long gone for home furnishings chain Pier 1 Imports Inc., which just ended its first full fiscal year and 14th consecutive quarter of sales and profit increases thanks to several initiatives – most recently ecommerce.

Now Pier 1 is focused on creating a multi-channel identity as it enters the ninth month of its fledgling ecommerce business.

The site is drawing one million visitors per week and generating about double the number of transactions online versus in stores.

“The customer’s response has been excellent and we are gaining traction every day,” said Alex W. Smith, president and ceo, during the company’s quarterly conference call earlier this month.

Textiles are gaining traction on the site. Pier 1 recently tested some extended categories like tabletop and rugs and bedding – the latter of which was introduced with no fanfare, Smith noted – and yet “the merchandise began to sell immediately.”

He continued, “We are operating our store portfolio and new e-commerce site as mutu-

ally supportive, integrated and inter-dependent businesses.”

The retailer is broadening online assortments and adding new product categories - also improving its planning and allocations, logistics and systems,” he said.

“This summer, we expect to complete the implementation of our new [point-of-sale] system, which will be transformational for the company, enabling us to offer our Pier 1 Imports customer a seamless, multi-channel shopping experience and dramatically enhancing our capability to expand the business in the coming years,” said Smith.

For the fourth quarter, ended March 2, net income declined 3.9% to $61.7 million, or $0.58 per share.

Total sales for the 14 weeks improved 15.7% to $551.6 million. Comparable store sales, on a 13-week basis, increased 7.9%, mostly due to increases in store traffic and higher average ticket.

For the full fiscal year, net income fell 23.4% to $129.4 million, or $1.20 per share. Sales rose 11.2% to $1.705 billion.

Comps, on a 52-week basis, increased 7.5%. HTT

Bed Bath & Beyond Finishes Strong UNION, N.J. — Increased coupon redemptions and a shift to lower

margin products took a nip out of Bed Bath & Beyond gross profit during the quarter, but the retailer still turned in a solid performance.

Net earnings for the quarter ended March 2 rose 14% to $1.68 per share, with net income of $373.9 million. Sales jumped 24.5% to $3.4 billion. Comps rose 2.5% on top of a 6.8% increase in the year-ago quarter.

For the full fiscal year, net income rose 4.9% to $1.038 billion, or $4.56 per share. Sales climbed 14.9% to $10.9 billion. The addition of World Market and Linens Holdings, both acquired by Bed Bath & Beyond last year, accounted for about 58% of the increase, the company said. Comps were up 2.7%. HTT

4/23/2013 11:08:14 AM

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20

Home Textiles Today

April 29, 2013

Calendar May 7–9 Proposte Villa Erba in Cernobbio, Como, Italy +39 02 6434054 www.propostefair.it

18 – 21 International Contemporary Furniture Fair (ICFF) Jacob K. Javits Convention Center, New York (914) 421-3200 www.icff.com

15 – 17 Hospitality & Design Show Sands Expo Center, Las Vegas (508) 743-8502 www.hdexpo.com

15 – 19 Evteks CNR Expo, Istanbul, Turkey +90 212 465 74 75 http://www.cnrevteks.com/

19 – 21 Surtex Jacob K. Javits Convention Center, New York (914) 421-3200 www.surtex.com

(212) 951-6612 www.licensingexpo.com

www.americasmart.com

11 - 14 19 - 25 Dallas Holiday & Home Expo Dallas Market Center, Dallas (800) 325-6587 www.dallasmarketcenter.com

The Atlanta International Area Rug Market AmericasMart, Atlanta (404) 220-3000 www.americasmart.com

2–5

19 – 23

16 –18

Showtime Fabric Fair Market Square, Textile Tower, High Point, N.C. (336) 885-6842 www.itma-showtime.com

Dallas Total Home & Gift Market Dallas Market Center, Dallas (800) 325-6587 www.dallasmarketcenter.com

Texworld USA Jacob K. Javits Center, New York (770) 984-8016 ext. 401 http://www.texworldusa.com

June

19 – 23 F!NDS Dallas Temp Show World Trade Center, Market Hall, Dallas (214) 655-6116 www.dallasmarketcenter.com

25 – 27 Interior Lifestyle (Ambiente/ Heimtextil/HomeDesign) Japan International Exhibition Center (Tokyo Big Sight), Tokyo, Japan +81 3 3262 8453 www.interior-lifestyle.com

10 – 12 NeoCon World’s Trade Fair The Merchandise Mart, Chicago (800) 677-6278 www.merchandisemart.com/neocon

Global Sources China Sourcing Fair Miami Beach Convention Center, Miami, Florida +852 8199-7308 www. visit@chinasourcingfair.com

26 – 29 & July 3 – 6 New Designers Business Design Centre, London 020 7288 6738 www.newdesigners.com

July 10 – 17

18 – 20 Licensing International Expo Mandalay Bay Convention Center, Las Vegas

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The Atlanta International Gift & Home Furnishings Market AmericasMart, Atlanta (404) 220-3000

Home Textiles Sourcing Jacob K. Javits Center, New York (770) 984 8016 www.HomeTextilesSourcing.com

New York Home Textiles Market Week At Jacob K. Javits Convention Center 17-21 At 7W Aug. 16-22 At 230 Fifth Ave. Aug. 17-21 (800) 272-7469 www.nyhometextilesmarketweek. com

New York International Gift Fair Jacob K. Javits Convention Center, Pier 94, New York (914) 421-3200 www.nyigf.com

29 – August 2 Las Vegas Market World Market Center, Las Vegas (702) 599-9621 www.lasvegasmarket.com

August

September 6 - 10

16 – 22

17 – 21 16 - 18

5–7

(310) 481-7300 www.asdonline.com

Maison & Objet Parc des Expositions, Paris-Nord Villepinte, Paris, France (888) 522-5001 www.maison-objet.com

7-9 Dallas Total Home & Gift Market Dallas Market Center, Dallas, TX (800) DAL-MKTS www.dallasmarketcenter.com

10 - 12 Indigo (Home Furnishing Edition) Brussels Expo, Brussels, Belgium +33 (0) 1 70 38 7000 www.indigo-salon.com

18 – 21 Home Sourcing at Magic Las Vegas Convention Center, Las Vegas www.magiconline.com

4–7

18 – 21

ASD/AMD Las Vegas Las Vegas Convention Center, Las Vegas

Textile House South America Anhembi Exhibition Pavilion São Paulo (SP), Brazil (+55 11) 2105-7000 www.grafitefeiras.com.br

22 Home Textiles Today Market Kickoff Party (646) 805-0226 www.hometextilestoday.com

23 - 26 New York Home Fashions Market Home Fashion Products Association (212) 297-2122 www.homefashionproducts.com

27-29 Intertextile Shanghai Home Textiles – Fall Edition Shanghai New International Expo Centre, Shanghai, China +852 2238 9983 www.messefrankfurt.com/hk

24 - 25 HD Boutique Exposition & Conference Miami Beach Convention Center, Miami Beach, Fla. (770) 291-5400 www.hdboutique.com

4/23/2013 11:22:10 AM

How do you make your company stand out from the hundreds of other suppliers calling on the same ten retail accounts?

A marketing and advertising plan using Home Textiles Today in both print and online can help your company stand out from the crowd as well as introduce you to new buyers at those key retail accounts.Your HTT sales representative can give you all the details.

TexTiles is our Middle NaMe

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Home Textiles Today

Hollander SALE FROM PAGE 1

ate under the Louisville Bedding Co. name and is expected to retain the parent company’s management.

“We are excited about the purchase,” said Chris Baker, Hollander ceo, “and believe the combination strengthens our ability to provide outstanding products and service to our customers. We are acquiring all of the operations in North America related to their retail business and many of the associates at Louisville Bedding will be joining Hollander.”

Baker said the purchase includes two Louisville mattress pad manufacturing facilities in the company’s home state of Kentucky as well as a plant in Canada. As such, it will greatly

April 29, 2013

expand Hollander’s pad business which has been a core Louisville classification. Louisville licenses, including Simmons and Nautica, are expected to come along as part of the deal, though are subject to approval Steve Elias, ceo of Louisville, said he is confident the sale will be beneficial to all parties including customers and employees. “Hollander will enjoy increased production capabilities and desirable retail brands for their customers,” Elias said. “We were fortunate to have a buyer that shares our vision for the American renewal movement and domestic production.”

Hollander, based here, operates six plants in North America and sells under a variety of brand names, including Ralph Lauren, Laura Ashley, Waverly and Living Comfortably. HTT

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Same-store sales

Boston Marathon Bombings Stunted Comps in April’s Second Week N EW YORK — Comps were up 1.8% in the second ing shoppers glued to the TV instead of shopping in week of April following a 2.0% gain the prior week, said stores.”

With Easter out of the way and much of the country the Johnson Redbook Retail Sales Index.

Month-to-date, April was up 1.9% compared to experiencing warmer weather, some retailers said seaApril of last year, relative to a target of a 2.6% gain. sonal business regained momentum. Home improveMonth-over-month showed a 2.8% Johnson Redbook Index drop, relative to a target of a 2.1% Second week of April, year-over-year % change drop.

WEEK ENDED 4/13 4/20 4/27 5/4 MONTH TARGET April is a four-week month on the retail calendar ending May Department stores* 0.7 0.2 0.4 1.4 4th.

Discounters 2.7 2.7 2.7 3.3 Redbook Index 2.0 1.8 1.9 2.6 Catlin Levis, Redbook analyst, noted the week opened “softly for *Including chain stores and traditional department stores several merchants. Certain retailers Source: Johnson Redbook Index said their business was hampered by the Monday Boston Marathon bombings and the ment and outdoor merchandise were reported to be manhunt for the two suspects which followed, keep- showing signs of spring fever, she added. HTT

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April 29, 2013

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1271 Avenue of the Americas, New York, NY 10020 Tel: (917) 934-2852; Fax: (646) 365-2307 www.hometextilestoday.com www.facebook.com/httmag EDITOR-IN-CHIEF Jennifer Marks 10 Ocean Blvd #8B Atlantic Highlands, N.J. 07716 (732) 204-2012 | jnegley@hometextilestoday.com PUBLISHER/EDITORIAL DIRECTOR Warren Shoulberg (917) 934-2876 | wshoulberg@hometextilestoday.com SENIOR EDITOR Cecile B. Corral 428 Bianca Ave. Coral Gables, FL 33146 (305) 661-7493 | cbcorral@aol.com

Safavieh Unveils Custom Rug Program PORT WASHINGTON, N.Y. — Safavieh unveiled its Custom Rug program at market this week in High Point. The program draws from the six designer-licensed programs under the Safavieh Couture umbrella: Martha Stewart, Thom-

MANAGING EDITOR Julie Murphy (917) 934-2858 | jmurphy@hometextilestoday.com CONTRIBUTING GRAPHIC ARTIST Desiree Nunez (917) 934-2862 | dnunez@giftsanddec.com DIRECTOR OF MARKET RESEARCH Dana French (336) 605-1091 | dfrench@sandowmedia.com ASSOCIATE PUBLISHER, ACCOUNT MANAGER SOUTH/EAST/CHINA Jeff Reeves (336) 605-1009 | jreeves@hometextilestoday.com ACCOUNT MANAGER NORTHEAST/MIDWEST/ WEST COAST/CANADA Mary McLoughlin (917) 934-2852 | mmcloughlin@hometextilestoday.com CLASSIFIED AD SALES Spencer Whittle (336) 605-1027 swhittle@sandowmedia.com Karen Hancock (336) 605-1047 khancock@sandowmedia.com MANAGER, EUROPE Mirek Kraczkowski Tel: 48 22 401 70 01; Fax: 48 22 401 70 16 | kraczko@aol.com MANAGER, INDIA Kaushal Shah Cell: 91-9821715431; Tel: 91 22 2305 9305/6/7 Kaushal@kaushals.com PRODUCTION MANAGER Rich Lamb Tel: (336) 605-1074; Fax: (336) 605-1143 | rlamb@sandowmedia.com DIRECTOR, WEB OPERATIONS Chris Schultz | (336) 605-1076 | cschultz@sandowmedia.com MANAGER, CLIENT SERVICES, WEB ADVERTISING Dan Sage | (336) 605-1080 | dsage@sandowmedia.com E-MEDIA PROJECT MANAGER Missy Axe | (336) 605-1005 | maxe@sandowmedia.com DIRECTOR OF AUDIENCE MARKETING Allison Ternes (704) 573-9007 | aternes@sandowmedia.com PRESIDENT, FURNITURE TODAY GROUP Kevin Castellani (336) 605-1034 | kcastellani@sandowmedia.com FOUNDING EDITOR-IN-CHIEF Carole Sloan 1979-2011

SANDOW MEDIA PRESIDENT AND CEO Adam I. Sandow CFO/COO Christopher Fabian VP CREATIVE AND EDITORIAL Yolanda E. Yoh

as O’Brien, Suzanne Kasler, Thom Filicia, Jamie Drake and David Easton.

“In those Safavieh Couture collections, we have running program rugs from each designer. Now, any of those patterns are going to be available to interior designers to custom size and custom color,” said Carol Tisch, director of marketing for Safavieh. “All they have to do is give us paint chips or fabric swatches. We have the pom box for them to work with. We have about 200 colors that they can work with here, but we can also match any color.”

The rugs are mostly Nepalese and either 100% wool or a blend of wool and silk.

“It’s made in Nepal with the Himalayan high mountain wool. They like to use that weave for the patterns,” Tisch said.

In addition, the program also offers designers custom sizes on any of its current hand-knotted wool Oriental rug collections. Tisch said once an order is placed, the custom rugs will be available in four months.

Arash Yaraghi, principal, said that the program will be under the sales management of John Vlahopoulos, who specialized in designer rugs prior to joining Safavieh in 2011 as senior sales executive.

“Interior designers in the residential and hospitality fields are an important sales focus for Safavieh and we have crafted our custom rug program to give them exclusive product that is easy to create,” Yaraghi said. HTT

Interior Designer Hampton to Launch New Textiles Line on HSN ST. PETERSBURG, FLA. — The new Alexa Hampton Home collection of bedding, bath and accessory textiles pieces is set to launch on multi-channel retailer HSN (formerly known as Home Shopping Network) on May 2.

For Hampton, an award-winning interior designer, her eponymous line represents her first-ever textiles collection.

It spans bedding sets, headboard covers, sheets, throws, bath, and soft window treatments.

“Sensible, gorgeous design shouldn’t be unattainable,”

said Hampton. “Together with HSN, my goal is to offer customers elegant and luxurious décor that is warm, fun, and accessible to everyone.”

Using a tailored look, the collection includes neutral and blue animal prints, luxurious jacquard weaves, and a broad range of colors on foundational textile pieces, including yellow, sage and wine.

The entire collection is priced to retail for no more than $200, including the seven-piece bedding sets. HTT

EVP, GROUP PUBLISHER James N. Dimonekas SUBSCRIPTIONS: U.S.A. (866) 456-0405 All other countries: (515) 247-2984 HTTcustserv@cdsfulfillment.com FAX SUBSCRIPTIONS: 1-866-310-7181

Bedding from Alexa Hampton’s collection will be offered on HSN on May 2.

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY® 1271 Avenue of the Americas, New York, NY 10020 Telephone: (917) 934-2852 Fax: (646) 365-2307 USPS 497-490 HOME TEXTILES TODAY (USPS 497-490) (ISSN 0195-3184) is published 29 times a year except for the weeks of 2/4, 2/18, 3/4, 3/25, 4/8, 4/22, 5/6, 5/20, 6/3, 6/17, 7/1, 7/15, 7/29, 8/12, 8/26, 9/9, 9/30, 10/14, 10/28, 11/11, 11/25, 12/9 and 12/23 by Furniture/Today Media Group, 1271 Avenue of the Americas, 17th Floor, New York, NY 10020, a subsidiary of Sandow Media LLC, 3651 FAU Boulevard, Boca Raton, FL 33431. Periodicals postage paid at New York, NY, and additional mailing offices.

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