Monday, July 8, 2013
THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY
Rug Market yourVendors complete Ready source accessories But home Restrained ATLANTA — Expectations among suppliers for retailer traffic at the International Area Rug Market this week can be summed up in two words: Measured optimism. The economy has shown some signs of improvement in the first half of the year so far, they agreed. But that, too, has been measured. As a result, Allen Robertson, vp of sales for Capel Inc., said he is anticipating an increase in traffic, but probably no more than 5%. “My expectation is that with the improvement in housing and home furnishings sales we expect to write more business at summer market in Atlanta then we have the last few years,” he added. “The fluctuations in the stock market have me tempering the increases I anticipated for the fall, but [we] will be disappointed if the increase is not at least 10%.” Couristan is on the same page, and is bringing product and price SEE ATL PAGE 28
Shaw Living is expanding its World Market collection with five new groupings consisting of 36 hand-tufted 100% wool rugs. See page 12 for additional Atlanta introductions.
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hometextilestoday.com
| Vol. 33, No. 16 | $8.00
Face to Face: Home Depot vs. Lowe’s – Area Rugs BY CECILE B. CORRAL MIAMI — It has been two years since HTT reviewed the area rug offerings at two major home center chains — Home Depot and Lowe’s —that are just 10 bocks apart in Miami’s suburban West Kendall neighborhood, and over that period some noticeable changes have occurred at both stores. To put the area rug business overall in perspective, it is important to note that home cen-
ters have long been the fourth biggest distribution channel for rugs, regardless of their fluctuating sales volumes in recent years. In 2012, home centers collectively accounted for $332 million of total category sales across all channels. That represented a 2.2% decline from 2011, when home centers held a $340 million slice of the business. By comparison, in 2010 they accounted for $330 million in rug sales. SEE FACE PAGE 10
Below: At Lowe’s, the area rug aisle has been updated and simplified, with 15 racks hung along the section. At right: Home Depot’s area rug section looks much the same as it has in the past, with two 13-arm racks for “special order” and two 3-arm racks to display in-stock products.
rugs pillows art accent furniture
HTT New Ownership SEE THE Welcomes ATLANTA
LATEST TRENDS
N EW YORK — Home Textiles Today and The announcement was made by MatAMERICASMART 11-A-1 its sister brands AT Furniture/ Today, thew Slaine, president of FT Home Accents Today, Casual LivMedia Holdings, parent coming, Gifts and Decorative AccesProgressive Business NEW LOCATIONpany WMCto C400 sories, Playthings and Kids Today, Media, which is headquartered have been acquired by Progresin Greensboro, N.C. sive Business Media, a newly HTT will maintain its offices formed private company making in New York along with Gifts and acquisitions investments Accessories. MATT LAINE NEW Decorative SHOWROOMS: and ATLANTA HIGH POINT in LAS VEGAS NEWSDELHI YORK TORONTO TUPELO the business media and technolThe new owners acquired the FT Media Holdings SURYASOCIAL INFO@SURYA.COM 877.275.7847 ogy sectors. company SURYA.COM from Florida-based SURYASOCIAL
SUMMER
MARKETS
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LAS VEGAS
Sandow Media, which acquired the titles in 2010. Terms were not disclosed. In making the announcement, Slaine said Kevin Castellani, who has been with the Furniture/Today group since 1993, has assumed the title of president of Progressive Business Media and will retain his role as publisher of Furniture/Today. He reports to Slaine. “We will be maintaining our staff of
Inside This Issue Sinomax USA, Joan Lunden to Debut Healthy Lifestyle Line.........page 2 Fun Stuff ..............................page 4 Now is the Summer of the Disconnect ...............page 4 First Monday: ACC Santa Fe Reboots Brand ....................page 6 Atlanta Rug Market Preview Gallery ..................page 12 Atlanta Rug Line Intros ......page 20 Comps Heated Up in Late June .........................page 26
SEE HTT PAGE 27
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7/5/13 10:19:55 AM
Monday, July 8, 2013
THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY
Rug Market Vendors Ready But Restrained ATLANTA — Expectations among suppliers for retailer traffic at the International Area Rug Market this week can be summed up in two words: Measured optimism. The economy has shown some signs of improvement in the first half of the year so far, they agreed. But that, too, has been measured. As a result, Allen Robertson, vp of sales for Capel Inc., said he is anticipating an increase in traffic, but probably no more than 5%. “My expectation is that with the improvement in housing and home furnishings sales we expect to write more business at summer market in Atlanta then we have the last few years,” he added. “The fluctuations in the stock market have me tempering the increases I anticipated for the fall, but [we] will be disappointed if the increase is not at least 10%.” Couristan is on the same page, and is bringing product and price SEE ATL PAGE 28
Shaw Living is expanding its World Market collection with five new groupings consisting of 36 hand-tufted 100% wool rugs. See page 12 for additional Atlanta introductions.
|
hometextilestoday.com
Face to Face: Home Depot vs. Lowe’s – Area Rugs BY CECILE B. CORRAL MIAMI — It has been two years since HTT reviewed the area rug offerings at two major home center chains — Home Depot and Lowe’s —that are just 10 bocks apart in Miami’s suburban West Kendall neighborhood, and over that period some noticeable changes have occurred at both stores. To put the area rug business overall in perspective, it is important to note that home cen-
ters have long been the fourth biggest distribution channel for rugs, regardless of their fluctuating sales volumes in recent years. In 2012, home centers collectively accounted for $332 million of total category sales across all channels. That represented a 2.2% decline from 2011, when home centers held a $340 million slice of the business. By comparison, in 2010 they accounted for $330 million in rug sales. SEE FACE PAGE 10
Below: At Lowe’s, the area rug aisle has been updated and simplified, with 15 racks hung along the section. At right: Home Depot’s area rug section looks much the same as it has in the past, with two 13-arm racks for “special order” and two 3-arm racks to display in-stock products.
HTT Welcomes New Ownership N EW YORK — Home Textiles Today and The announcement was made by Matits sister brands Furniture/ Today, thew Slaine, president of FT Home Accents Today, Casual LivMedia Holdings, parent coming, Gifts and Decorative Accespany to Progressive Business sories, Playthings and Kids Today, Media, which is headquartered have been acquired by Progresin Greensboro, N.C. sive Business Media, a newly HTT will maintain its offices formed private company making in New York along with Gifts and acquisitions and investments in Decorative Accessories. MATT SLAINE the business media and technolThe new owners acquired the FT Media Holdings ogy sectors. company from Florida-based
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| Vol. 33, No. 16 | $8.00
Sandow Media, which acquired the titles in 2010. Terms were not disclosed. In making the announcement, Slaine said Kevin Castellani, who has been with the Furniture/Today group since 1993, has assumed the title of president of Progressive Business Media and will retain his role as publisher of Furniture/Today. He reports to Slaine. “We will be maintaining our staff of
Inside This Issue Sinomax USA, Joan Lunden to Debut Healthy Lifestyle Line.........page 2 Fun Stuff ..............................page 4 Now is the Summer of the Disconnect ...............page 4 First Monday: ACC Santa Fe Reboots Brand ....................page 6 Atlanta Rug Market Preview Gallery ..................page 12 Atlanta Rug Line Intros ......page 20 Comps Heated Up in Late June .........................page 26
SEE HTT PAGE 27
7/3/2013 12:10:39 PM
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July 8, 2013
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Sinomax USA, Joan Lunden to Debut Healthy Lifestyle Line HOUSTON — Memory foam bed- ever been in search of a good ding manufacturer Sinomax night’s sleep and now I’ve found USA and former Good Morn- it. I personally enjoy and recing America host Joan Lunden ommend every bedding prodwill launch a new line product uct in my Awaken line and now it gives me great pleasure line called Awaken to help others.” said Lunlater this month. den. The collection Lonnie Scheps, Sinowill debut on-air max’s senior vp of sales, July 11 at 11 p.m. said Awaken products inEDT on QVC. Luncorporate the company’s den will appear on state-of-the-art gel infused the program to dismemory foam as well as cuss how she worked JOAN LUNDEN breathable materials in a with Sinomax to deshell that features piping velop the line. “For years it was my job to details and floral fabrics. “Our team of designers were wake up millions of Americans every morning. While I loved inspired by Joan’s experience as that role, my early wake-up calls a champion of people and the meant that my sleep was always general idea of taking control of cut short. It feels like I have for- life,” said Scheps. HTT
Town & Country to Exit Paula Deen License ident of the company told Home try Living will end its licensing Textiles Today. “We will continrelationship with celebrity cook- ue to cover orders until the retailers have had the oping personality Paula portunity to change Deen at the end of the over their assortments summer. to other programs.” Deen, who has lost Several key retailers, most of her licensing including Walmart, Tarand media relationget and Home Depot, ships following the dishave announced they closure in a court prowill discontinue sellceeding that she had PAULA DEEN ing products under the used racially insensiPaula Deen name, and tive language, was on the Food Network said a program of kitchen it will no longer include her textiles for Town and Country. “Town and Country’s con- shows on its cable channel. Deen has apologized pubtract will be expiring over the next 60 days and we will not be licly several times for her staterenewing it,” David Beyda, pres- ments. HTT NEW YORK — Town and Coun-
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Loloi Readies Debuts for Summer Markets DALLAS — Loloi is launching four new rug collections for the Atlanta International Area Rug Market, July 11-14, and the Las Vegas Market, July 29-Aug. 2. In addition, the Dallas-based rug manEmerald from Allure Collection
ufacturer will display nine collections that debuted in High Point in April. Hand woven in India of 100% New Zealand wool, Loloi reimagined typical flat weaves by way of contemporary design with Rio. Each Rio design also features nuanced variations in color throughout the rug. These rugs are durable, reversible and crafted to withstand plenty of foot traffic. Luxe is hand-loomed of 100% viscose that shimmers from every angle. The surface features alternating stripes of cut pile and looped yarn, adding textural interest. Ivory from Dream Shag Collection
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The Luxe Collection is available in seven jewel-tone colors: ruby, charcoal, grey mist, pewter, aqua, blue steel and aubergine. With pile consisting of thick twisted polypropylene yarns measuring 1.5 inches in length and densely packed, Dream Shag is plush and thick. Power-loomed in Egypt, all Dream Shag rugs are made with precise design and pile height accuracy. Hand tufted in China, the Allure Shag combines a bold color palette, opting for hues like emerald, citron and platinum. It densely packs a mix of thin polyester yarns that measure three inches long. Additionally, rugs from the Eliza Shag, Luna, Persie, Circa, Olin Shag, Sahara, Stella, Tempo and Wonder collections — which debuted at the April High Point Market — will be on display at Loloi’s Americasmart showroom at Merchandise Mart suite 4-C-7 in Atlanta, and at the Las Vegas Market Center, Building B Suite 480. HTT
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Home Textiles Today
July 8, 2013
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OPINIONTodaY Now is the Summer of the Disconnect
Fun Stuff
F
OR THE SECOND Y E A R in a row, One Kings Lane will present an “Open House” featuring trend-right merchandise from exhibitors at NYNow, formerly known as the New York International Gift Fair. The trend directions were developed in partnership with Home Textiles Today and sister publications Home Accents Today and Gifts and Decorative Accessories. More than 100 products will be displayed during the NYNow show from Aug. 17-21 at the Javits Center in New York. The four key trends — and a few of the products that represent them — will include: Monochromatic: While the anchor here is a single hue or tonal variations of same, the trend also incorporates classic print designs including geometric patterns, animal prints, chevrons, and latticework. Some of the Open House products representing this trend include the EDITOR-IN-CHIEF SWEA pillow by Area Inc.; the Blooms Placemat by Hester & Cook Design Group; and the Quartz Ceramic Vessels by HomArt ceramics. Neo-Traditional: An attempt to redefine and modernize the concept of traditional motifs began emerging earlier this year at the winter/spring shows. This trend boots up time-honored elements such as paisleys, damasks, document prints, lace, and eyelet — usually presenting them in an overscaled and/ or off-the-bias manner. Among the Open House items reflecting this trend will be Athens midnight blue and cream rug by Fab Habitat; the Brocade Velvet Pillow in Emerald by Kevin O’Brien; and the Isabelle Table Linens by Linen Way. Vintage with a Twist: Call it a product of the age of recycling or an off-shoot of embracing “found” items, this trend uses elements of the old to create the new. A few of the products on display will include Vintage Premium Luncheon Napkins by MYdrap; the Waxed Canvas Tote by Peg and Awl; and the Dark Aged Wane Edge Maple Bowl by Stinson Studios. Well Cultured: This is the latest iteration of globalism in design, with an emphasis on the hand-made, the colorful and intricate. Drawing inspiration largely from Africa, Asian and Latin America, the trend will feature Wayuu Mochila by Belart; the Ethiopian Towel Collection by Creative Women; and Frazadas by Little Journeys, among others. On the whole, what we’re seeing is evolution of design rather than an evolutionary pivot that upends the market. But you never know what could be lurking around the corner. HTT
Jennifer Marks
T
O T HE LIST OF indignities that the J.C. Penney Co. has suffered over the past 18 months, you can now add one more: The totally dysfunctional disconnect between Mike Ullman’s JCPenney and Ron Johnson’s JCP home departments. And it’s all being played out right now at a Penney store near you. Johnson’s vision for JCP Warren is now on full display at the home departments Shoulberg store’s following the late spring PUBLISHER/ roll-out of his totally new EDITORIAL DIRECTOR merchandising plan. Let’s say one thing right up front: Johnson delivered exactly what he said he would, a vibrant, fresh and exciting reinvent of home, with all new merchandising, great new product, wonderful displays and a shopping experience virtually unparalleled in American retailing today. It is nothing short of brilliant: the signs with single words like Sleep and Dream; the bathtub full of glass balls with towel-draped mannequins nearby; the sophisticated packaging and graphics, the dramatically lit display bed vignettes, the spacious curtain fixtures. All of these elements are played out throughout the rest of the home area into housewares, tabletop and furniture. Martha Stewart pops up from time to time, in window fashions, food and paper party goods, but elsewhere is billed under her pseudonym, Everyday. It’s all what RonJon promised.
Mike Ullman’s promise is very different. He has promised to get his Penney back into the black and it sure looks like the Johnson version of home is not going to accomplish that. Sales per square foot productivity has disaster written all over it in his JCP. So, Ullman’s style of retailing has already begun. Much of that beautiful new home product is now being offered at 40% off. Plus 10% more if you say the secret word. It won’t be long before the old fixtures are hauled out of the dumpster behind the store and returned to the selling floor to try to fill up some of those wide-open spaces. The print shop down in Plano has to be busy reprinting sale signs to plaster all over the understated point-of-sale signage. But whatever is done on the promotional front, the fact of the matter is that they can’t get new goods onto the floor until at least the fourth quarter and even then, it’s only going to be a smattering of old-style Penney product. So, the disconnect will be an extreme noncontact sport for the next few months. Old Penney shoppers who walk the store are going to look at all of this new merchandise and wonder where their old store went. New shoppers who might have been tempted to wander into the store because they heard Jonathan Adler and Sophie Conran are there will instead be spooked off by all the coupons and loud promotions. And the in-store shopping experience will have absolutely nothing to do with the public persona that Ullman is recreating for Penney. How ironic that this was Johnson’s problem, too, but it was 180 degrees in the other direction. It’s going to be a long, cold summer. HTT
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7/3/2013 12:25:21 PM
News
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Comfortex, National Sleep Foundation Team for Sleep Education ARLINGTON, VA. — Sleep authority The National Sleep Foundation and custom window coverings manufacturer Comfortex Window Fashions are promoting better sleep with the SlumberShades line of room-darkening blackout cellular and roller shades. The two-year-old SlumberShades line was named the official window shade of The National Sleep Federation for eliminating 99% of all visible light. The SlumberShade cellular collection will expand this fall with more than 69 new colors and patterns. The company will also launch the Comfortex Cellular Shade Sample Book, featuring more than 400 colorations; a broad selection of new designs, patterns and textures; and a new fabric line, including a new “Silk Essence” fabric collection. “Comfortex has created a product unlike anything else on the market, specifically made to address quality sleep,” points out David Cloud, chief executive officer of the National Sleep Foundation, the charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety. Comfortex president Thomas Marusak said the importance of sound sleep hits close to home. “We run a 24-hour manufacturing facility, and our third-shift workers convinced us that there was a very real need and a mar-
ing to the Atlanta International Area Rug Market with its newly developed vignette display system designed to increase retailers’ rug sales. Dubbed Surya Complements, the new system gives retailers “an innovative, space-conscious way” to showcase rugs from the company’s large selection of styles and constructions in the context of a
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Retail Briefs Neiman Marcus Looks to Raise $100 million in IPO
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eiman Marcus in late June filed paperwork with the Securities and Exchange Commission for an initial public offering, with stock to be sold by current shareholders. The company - which operates 41 Neiman Marcus department stores as well as Bergdorf Goodman, Horchow and Last Call - was acquired in 2005 by private equity firms TPG Capital and Warburg Pincus LLC for $5.1 billion. Earlier this month, Neiman Marcus reported that third quarter net income jumped 13.0% to $70.8 million. Sales rose 3.8% to $1.10 billion, with comps up 3.6%.
Burlington Coat Factory to go Public
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Comfortex will add more than 69 new colors and patterns to its SlumberShade line this fall.
ket demand for a total blackout window shade that would allow daytime sleepers to get the proper amount of quality sleep,” he said. “While there are many options for covering windows to block light and provide a dark environment, no other custom window treatment company has combined room darkening or blackout shades with light-absorbing side tracks.” The SlumberShades line was originally introduced two years ago during the National Sleep Foundation’s National Sleep Awareness Week, an annual week-
long campaign to celebrate the health benefits of sleep. The line is sold through custom window coverings dealers and online retailers. As part of their partnership, the National Sleep Foundation and Comfortex are providing informational brochures to consumers about the importance of proper sleep, and how to create a a bedroom environment that promotes a deep sleep. The National Sleep Foundation brochure is enclosed in the packaging with every SlumberShade purchase. HTT
Surya to Unveil New POP System at Atlanta Market C ALHOUN , G A . — Surya is com-
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complete room display, according to Survya. It holds up to six 18-by-18-inch rug swatches that complement the style and color palette of other items in a vignette. The display is available to retailers in four configurations based on the key factors that consumers shop by: color, pattern, price and upholstery. “Our retailers are looking for innovative and intuitive ways for their
customers to ‘connect the dots’ in selecting furniture and coordinating home accessories,” said Satya Tiwari, president. “Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings — all in a fully integrated package.” Surya’s showroom at the Atlanta AmericasMart is located in suite 11-A-1. HTT
urlington Coat Factory, which operates the industry’s 15th largest seller of home textiles, Luxury Linens, is going public again. Burlington filed paperwork with the Securities and Exchange Commission yesterday to raise up to $175 million in an IPO or initial public offering. It did not provide details on how many shares it would offer nor on when it expected the deal to be completed. It did say the money raised would go to pay off debt, presumably to Bain Capital, which took the retailer private in 2006. Burlington operates 503 stores, of which about 460 contain Luxury Linen departments. Though often overlooked when talking about home textiles specialty chains, it is the industry’s second largest such operation with 2011 sales of $313 million according to Home Textiles Today’s top 50 Retailing Giants rankings. The 2012 list has not been released yet. Home represents about 10% of the company’s $4 billion-plus overall sales, which are largely in the apparel area. Burlington Coat was founded 40 years ago in this small western New Jersey town of Burlington.
HGTV Home Brand Wins Brand Excellence Award
T
he HGTV Home brand was named Best Corporate Brand Program of the Year at the International Licensing Excellence Awards from the International Licensing Industry Merchandisers’ Association (LIMA). The award was presented last month at the Licensing Expo in Las Vegas. Skylanders by Activision Publishing, Inc. was named Overall Best Licensed Program of the Year and Hot Topic received the Best Retailer of the Year Award for The Hunger Games.
Ikea Adding Electric Vehicle Charging Stations to Eight Units
H
ome furnishings retail giant Ikea has extended an electric vehicle charging station partnership with ECOtality, a clean electric transportation and storage technologies provider. Ikea is adding 24 Blink electric vehicle charging stations across eight U.S. locations. The retailer installed 31 stations in western U.S. stores two years ago, and now has charging stations in nearly half of its locations across the country.
7/3/2013 12:30:12 PM
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News
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FIRST MONDAY:
ACC Santa Fe Reboots Brand Enhances flagship store with total home offerings BY CECILE B. CORRAL SANTA FE, N.M. — ACC Santa
Fe, longtime New Mexico home furnishings and design house, has been busy this past year recharging and reconfiguring its business in tune with shifts within its market, clientele and the overall economy. “Consistent with every business out there, the housing market slowed here as well and the second-home market, and caused us to come up with creative solutions for continuing to drive market share to our busi-
ness,” said Jeff Fenton, svp, general manager. So the company started at the top: Its brand. As Suzanne O’Leary, director of sales and marketing, explained: “We refreshed our brand positioning for the first time since we opened 30 years ago.” The store was previously known as American Country Collection. “We thought a new name, ACC Santa Fe Fine Furnishings, better reflects the times and taste of our clientele, and
FORMERLY NYIGF
ACC Santa Fe’s 30-year-old flagship store measures 9,000 square feet and is stocked with a broad assortment of high-end home furnishings that speak to the region’s Southwestern style but also caters
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the variety of tastes and styles we offer our customers,” she told HTT. That spectrum includes traditional “and all of the antiques and fabrics and rugs that go with that,” she said. That also includes transitional-style goods through contemporary, for which “we’ve introduced some modern pieces.” Founded by Carol Israel and Michael Needle, the business changed hands in 2006 when it was purchased by current owner Larry Goldstone. ACC remains an upscale home furnishings house, but under Goldstone some changes have been — and continue to be — implemented to appeal to Santa Fe’s altering touristic and second-home seasonal resident demographics. One “smart change” to the business came last year, O’Leary continued: the consolidation of ACC’s free-standing linens shop into the company’s flagship store here, a 9,000-square-foot showroom nestled in the downtown area near the historic Plaza. “For a while we were focused
on upholstery, lighting, case goods, rugs and accessories. But in 2007 we saw an opportunity in bedding,” Fenton said. “We had been doing some custom bedding because we are a designbased fine furnishings showroom and we’ve always offered complimentary design services, including custom bedding.” ACC opened a separate bedding and linens shop, and called it Night & Day, “in order to cater to the more sophisticated bedding market we have here.” The concept lasted for about six years — until the housing market faltered in the economic downturn. With that consolidation came a new perspective on the store’s bedding and linens offerings. “When we had Night & Day, we had a very broad assortment of bedding,” he explained. “We were looking to really understand where our business in bedding was coming from. We narrowed our focus to about half a dozen key vendors.” Because many of ACC’s customers gravitate to the region’s
Southwestern style in decorating their homes, ACC’s bedding vendor list includes the likes of Albuquerque-based home textiles source Silverado Home. Others in the mix are Daniel Stuart Studio, Pine Cone Hill, and Bella Note, “ironically,” Fenton said of the latter. “Bella Notte is not Southwest style,” he explained. “However, when you think about the bedroom, people often want to feel a certain softness and femininity, and we are able to offer that with Bella Notte. It’s one of our best-selling lines.” ACC also offers Scandia Home down utility bedding products. Bedding currently comprises about 15% of total sales for ACC. By comparison, all bedding, collectively — linens, mattresses, and bedframes — accounted for 17% to 20% when sold from the former Night & Day site. The store’s bedding price points range from $2,000 to $3,000 for a queen-size top-ofbed ensemble. Sheets by Pine Cone Hill or Daniel Stuart Stu-
7/2/2013 5:09:22 PM
> hometextilestoday.com
Luxury bedding linens and top-of-bed goods, including custom styles, make up about 15% of the company’s total volume.
Home Textiles Today
July 8, 2013
dio retail for about $150 to $200, and $200 to $250, respectively. Custom-designed and custom-made top-of-bed collections by ACC average $3,000 to $4,500. With bedding and the rest of ACC’s home furnishings under a single roof now, “we are more representative of our designbased business model. Our designers are very equipped at helping our customers build a beautiful bed. They have a deep understanding of the product and the vendors, and they understand the look the client is interested in,” Fenton noted. Added O’Leary: “With our consolidated store, we now offer customers a more complete design experience and can help them with every room of their house. We are not just a showroom — we have complimentary interior design services, and that is what differentiates us in this region. Our interior design staff works closely with our clients, and we have the products
and services to help round it all out.” Other recent updates to ACC’s business include an expanded digital footprint. In May, ACC re-launched its website with a new look and updated features. “We highlight our four key benefits: complimentary design services, beautiful showroom, exceptional services, and inspiring pieces,” she pointed out. The store also set up a Facebook page a year ago, and has a growing mailing list of clients to whom it sends email alerts about new products, services, storerelated news and promotions. “We are not doing ecommerce right now because we are so custom-driven,” O’Leary explained. “But we are considering some options that would be relevant to our customers since we have many customers from all over the world.” Aside from bedding, ACC offers other textiles products, both custom and via vendors.
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“We work with a lot of fabrics for our custom window, cushions and pillows, upholstery and bedding businesses,” Fenton said. ACC’s fabric line “runs the gamut,” he continued, and includes major brands like Kravet, Fabrica, Pindler & Pindler, and Duralee, as well as designerbased collections such as Ralph Lauren, Kathy Ireland, Manuel Canovas, Donghia, Thibaut and others. Area rugs are a mainstay of the business, being one of the store’s original product category offerings. The program includes a curated line of hand-knotted and hand-tufted pieces from a select group of vendors, including Feizy, Safavieh, and Asia Minor. Top sellers in rugs are highend hand-knotted rugs, followed by hand-tufted varieties. Price points range from $5,000 to $7,500 for a hand-knotted and $2,500 to $3,000 for a handtufted 8-by-10. HTT
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7/2/2013 5:09:53 PM
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Home Textiles Today
July 8, 2013
News
Home Textiles Sourcing Expo July 2013 Boosts Exhibitor List N EW YORK — North American fabrics and finished soft products trade show The Home Textiles Sourcing Expo announced that exhibitor participation for its upcoming event this summer is up by 12% over last year. The 2013 show, which represents the fourth edition of the Expo, will encompass 166 exhibitors from nine countries. In addition, there will be two country pavilions — Pakistan, which is returning for its second consecutive year, and India, a newcomer that is debuting with 11 exhibitors. Scheduled for July 16 to 18, this year’s Expo remains at the Jacob K. Javitz Convention Center here, and will co-locate with apparel fabrics show Texworld USA and the International Apparel Sourcing Show.
“With the increase in exhibitors, along with the two col-located events, we are pleased to offer a sold-out show floor to our attendees,” said John Gallagher, president and ceo of Messe
Frankfurt Inc., which organizes the Home Textiles Sourcing Expo with the Sub-Council of Textile Industry, China Promotion of International Trade (CCPIT Tex). HTT
NYNow Product Directory Bigger than Ever WHITE PLAINS, N.Y. — NYNow365.com, the online product directory for the upcoming NYNow Show (formerly known as the New York International Gift Fair) has grown to more than 27,000 products from more than 700 exhibitors since its launch in April, according to fair organizer GLM. “More than 25% of the show’s 2,800-plus exhibitors have posted product images and information to the site, and nearly 1,500 retailers have registered to use the site in the past few weeks,” said Christian Falkenberg, NYNow director and GLM senior vice president. “We expect the number of retailers registering and using the site to increase dramatically in July, once we integrate registration for NYNow365 with registration for the show.” The site allows buyers to search for products by keyword, show section or category, including contemporary design, home textiles, handcrafted, gourmet housewares,
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decorative accessories, personal care and wellness, home furnishings and more. Site users can also request additional information from the exhibitors, create product lists to use at the show and create their own image boards featuring products and exhibitors they want to explore. NYNow will take place Aug. 17-21 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. For more information, visit www.nynow.com. HTT
> hometextilestoday.com
IFDA To Present Color Forecast, Trends Program N EW YORK — New York City’s International Furnishings & Design Association (IFDA) is inviting industry players to learn about the latest insights and information on directional colors and emerging trends at a special presentation later this summer. Dubbed “What’s Hot in Color at NY NOW”, the event is scheduled Aug.19, from 8:30 to 10:30 a.m., at the Jacob K. Javits Convention Center, in Room 1A02-03, Lower Level. Kim Kiner, vp of Alustra and Design Studio for Hunter Douglas, will present the company’s review of color trends and examine how colors influence consumer well being, purchasing
and interior design. Kate Smith, a contributing editor to House Beautiful and GQ magazines, also will present her color trends and explore how customers make color decisions. This session is IDCEC approved for 0.1 CEU credits. Online registration is available, through Aug.16, at a discount: $5 for IFDA members and IFDA student members, $40 for non-members, ad $25 for non-member students. Tickets purchased at the event are priced at $35 for IFDA members, $20 for student members, $50 for non-members, and $30 for non-member students. HTT
One Kings Lane Preps NYNow Open House W HITE P LAINS , N.Y. — Etailer One Kings Lane has selected more than 100 home products that will be exhibited at NYNow (formerly the New York International Gift Fair) for inclusion in the 2nd annual “Open House” exhibit during the show, which takes place Aug. 17-21 at New York City’s Jacob K. Javits Convention Center. The products were curated from more than 750 submissions by summer edition NYNow exhibitors and represent four key trends: Monochromatic, Neo-Traditional, Vintage with a Twist, and Well Cultured. Select products from participants will be sold online at One Kings Lane for three days during the show, with proceeds benefitting Gift For Life, the home, gift and stationery industries’ sole charity partner. In 2012, One Kings Lane raised $36,000 for Gift For Life through an online sale related to the Open House display.
There will also be seminar related to the exhibit. “Open House: Key Trends in Home Products” will be presented at NYNow on Aug. 18, from 8:30am-9:30am. Tickets, which cost $20 before Aug. 13, and $25 afterwards, are available online at www.nynow.com/programs. Partnering with One Kings Lane on the effort is Progressive Business Media, parent company of Home Textiles Today, Home Accents Today and Gifts and Decorative Accessories. “We’re delighted to continue our partnership to present Open House at NY NOW,” said Christian Falkenberg, NYNow director and GLM senior vp. A complete list of companies and products selected for each of the four trends is available online at www.nynow.com/ TheShow/OpenHouseDisplayParticipantsSummer2013.aspx. For more information about NYNow or to register, visit www. nynow.com. HTT
7/3/2013 1:19:49 PM
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Home Textiles Today
July 8, 2013
Face to Face FACE TO FACE FROM PAGE 1
At Home Depot, the no-frills space allocated to area rugs remains in the middle of the store within the hard-flooring department and measuring about 30 to 35 feet long. Also still on site are the two bulky 13-arm “special order” hangers and two much-smaller “in-stock” threearm hangers, with cumbersome and not-easily-accessible racks and shelves for smaller-size in-
stock rugs behind their two display hanger arms. What is different is the count of “special order” rug options, which has grown by 24% to 67 from 54 two years ago. A deeper look reveals a clear shift in vendor sources and an uptick in pricing. In summer 2011, Home Depot’s “special order” rug program comprised 54 rug styles from 12 different vendors. Of that mix,
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Mohawk occupied the largest share — 12 styles, followed by Shaw, which had nine rugs. Others with rug styles placed in this program, listed here alphabetically, included: Balta U.S. (six), Feizy (six), Home Dynamix (four), Momeni (two), Natco Home (two), Nourison (five) and Orian (five). Three companies each had only one rug style in Home Depot’s “special order” line — Bacova, Direct Home Textiles Group, and Trade Am. Today, none of these remain
part of this mix — neither in the “special order” nor in the regular in-stock offering. Home Depot’s current “special order” program is dominated by Orian rugs, which has 11 rugs placed, followed by newcomer Artistic Weavers with nine and Balta U.S. with seven. Mohawk Home’s share is down by half to six rugs. Shaw, too, is down considerably in count, to three from nine rugs two years ago. There are several other newcomers to the mix, including
Home Depot Special Order BRAND B
NUMBER OF COLLECTIONS
Couristan with three, Lanart Rug Inc. with four, and Safavieh with six. By the same token, there are also several other rug companies no longer included in the mix, including Feizy, Momeni and Natco. With new companies and new styles of rugs come new and higher pricing. Whereas Home Depot’s “special order” rugs ranged from about $100 to $350 two years ago, today they span from about $100 to as high at $999 for a synthetic room-size from Couristan.
a
AVAILABLE CONSTRUCTIONS
AVERAGE AVAILABLE SIZE RANGE
AVERAGE PRICE POINT RANGE
COUNTRIES OF ORIGIN
9
viscose/chenille, polyester, wool
accent, area, roomsize, and runner
$99 - $699
China, India, Turkey
7
olefin
accent, area, and roomsize
$49 - $649
Belgium, Turkey
3
polypropylene
accent, area, roomsize, and runner
$59 - $999
Belgium, China
9
nylon, olefin, viscose/chenille, wool
accent, area, roomsize, and runner
$29 - $699
China, India, USA
2
olefin, polypropylene
area and roomsize
$129 - $499
Turkey
4
polyester
accent, area, roomsize, and runner
$89.97 - $925
Turkey
6
nylon, olefin
accent, area, roomsize, and runner
$39 - $699
USA
3
polyester/acrylic, wool
accent, area, roomsize, and runner
$49 - $499
China
11
olefin
accent, area, roomsize, and runner
$31 - $399
USA
6
jute, seagrass/cotton,
accent, area, and roomsize
$110 - $849
India
Artistic Weavers C Balta U.S. Couristan Home Decorators Collection D Home Dynamix Lanart Rug Inc. Mohawk Home E Nourison Orian Rugs F Safavieh cotton/polyester, wool/viscose Shaw Living 3
olefin
accent, area, roomsize, and runner
$24 - $419
USA
4
N/A
N/A
N/A
N/A
No label listed G H
a. Home Depot’s “Special Order” rug selection comprises collections that are not in stock at the store, but rather are available for order at the store by filling out a form or by visiting www.homedepot.com online. Shipping is free and delivery is guaranteed in 7 to 10 business days. b. Companies are listed alphabetically. c. Of Artistic Weavers’ nine rugs here, two wear the Home Decorators Collection brand. d. Home Decorators Collection is a Home Depot house brand that is used on a variety of rug styles produced by a range of suppliers. Of the nine styles listed here, four are made by Mohawk Home, two by Artistic Weavers, one by Orian Rugs, and one by Shaw Living. The otehr one does not feature a manufacturer’s name or prodct information. e. Of Mohawk Home’s six rugs here, four wear the Home Decorators Collection brand. f. Of Orian Rugs’ 11 rugs here, one wears the Home Decorators Collection brand. g. Of Shaw Living’s three rugs here, one wears the Home Decorators Collection brand.
Home Depot In Stocka BRAND B
NUMBER OF COLLECTIONS
AVAILABLE CONSTRUCTIONS
AVERAGE AVAILABLE SIZE RANGE
AVERAGE PRICE POINT RANGE
COUNTRIES OF ORIGIN
Mohawk Home C 7
Nylon and olefin
accent, area, roomsize, and runner
$29 - $478
USA
3
Olefin
accent, area, and roomsize
$17.97 - $449
USA
2
N/A
N/A
N/A
N/A
Shaw Living No label
a. In-stock rugs are displayed on hangers and stocked on shelves, rolled and folded, behind the hangers. b Companies are listed alphabetically. c. These rugs are unmarked and unidentified but featured on hangers in the In-Stock section.
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Home Textiles Today
July 8, 2013
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Home Depot has over the past two years dramatically expanded its “special order” assortment with new vendors, new styles in more varied constructions, and new all-time high price points ($999).
On the in-stock front, little change has taken place since 2011, with a grouping of 12 rugs by Mohawk Home and Shaw Living. In the previous report, Mohawk owned eight slots while Shaw had four rugs. This year, the collection still stands at 12 rugs, but Mohawk has seven, and Shaw has three. The other
two rugs were not labeled with a manufacturer’s name or other product information. While the merchandise presentation at Home Depot is the same as the past, Lowe’s has made some noticeable changes to its area rug display. The store’s area rug section remains contained on one side of an about 40-foot long aisle.
However, today’s display is cleaner and more streamlined — not just in appearance but in sku count and vendor roster. There are now 15 racks hung the length of the aisle, neatly spaced out and displaying in 8by-10-ish size the store’s in-stock offerings, each offered in one to three sizes, with larger size options available for order from the
Lowe’s has shrunken its merchandise mix by 21%, giving more importance to a cleaner, more concise presentation of rugs that can retail for less than $450.
product labels. While there used to be 43 rugs divvied among nine suppliers, today that number is down 21% to 34 rugs from eight vendors. Newcomers include Eco Rug and Home Dynamix. One major supplier, Natco, was no longer
included in the mix when HTT visited the store. Pricing is another area that has seen change. In 2011 the span ranged from about $65 to $200; the current line starts in the $20s but hits a $427 high for a synthetic room-size rug from Balta U.S. HTT
Lowe’s BRAND A
NUMBER OF COLLECTIONS
AVAILABLE CONSTRUCTIONS
AVERAGE AVAILABLE SIZE RANGE
PRICE POINT RANGE
COUNTRIES OF ORIGIN
allen + roth b 8
jute/rayon/cotton, olefin, polypropylene
accent, area and roomsize
$128 - $198
Egypt, India and USA
2
olefin, polypropylene
accent, area and roomsize
$98 - $427
Belgium
1
recyled plastic beverage bottles
area
$20
USA
1
jute/rayon/cotton
accent, area and roomsize
$29 - $258
India
7
berber, olefin, polypropylene
accent, area and roomsize
$24.98 - $398
USA
1
polypropylene
accent, area and roomsize
$44.98 - $364
USA
7
olefin and polypropylene
area and roomsize
$29.98 - $322
Egypt and USA
1
polypropylene
area
$68
Turkey
4
nylon and olefin
accent, area and roomsize
$29.98 - $366
USA
2
polypropylene
accent and area
$32 - $248
USA
Balta U.S. c Eco Rug L.G. Sourcing d e Mohawk Home f
Orian Rugs Oriental Weavers Safavieh Shaw Living g No label
hi
a. Companies are listed alphabetically. b. allen + roth is one of Lowe’s own exclusive brands within its home decorations category. Of the eight rugs here, three are made by Shaw Living, two by Mohawk Home, one by Balta U.S., and one by L.G. Sourcing. The other rug does not feature any manufacturer information. c. Of Balta U.S.’s two rugs here, one is branded “allen + roth”. d. L.G. Sourcing is a wholly-owned subsidiary of Lowe’s. e. The one L.G. Sourcing rug here is branded “allen + roth”. f. Of Mohawk Home’s seven rugs here, two are branded “allen + roth”. g. Of Shaw Living’s four rugs here, three are branded “allen + roth. h. These two rugs do not include any information on the manufacturers. i. Of the two unlabeled rugs here, one is branded “allen + roth”.
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Home Textiles Today
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Summer 2013 Rug Preview 2
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1. Achim Importing Company is expanding into heat-set polypropylene constructions with its new Easton collection, which includes traditional and contemporary styles. 2. Kalaty Rug Corp. is expanding its Soumak Natural collection of double-sided hand-knotted flat-woven rugs made of 100% natural un-dyed imported wool. Some patterns are transitional, others traditional. 3. Rizzy Home is showing the Opus collection, a hand-tufted collection of rugs made in India of 100% wool. 4. Kas Rugs’ Versailles collection of machine-woven, 100% viscose rugs from Belgium spans 12 designs, each available in five sizes. 5
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Surya’s new hand-tufted Serenade rugs are crafted in a viscose and wool construction, and feature muted watercolor designs reminiscent of sunset sky.
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kathyireland.com
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Home Textiles Today
July 8, 2013
Rugs
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Summer 2013 Rug Preview 1 2
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1. Jellybean is introducing two new holiday rugs, including Owl & Holly seen here. Designed by Jennifer Brinley, the handmade polyester rugs are machine washable. 2. C & F Enterprises is showing the new coastal collection, Expedition Shell. Designed by licensed artist Paul Brent, this rug is hooked and features a nautilus shell, sand dollar and two starfish depicted in a hand-painted style. 3. American Rug Craftsmen’s newest indoor/outdoor collection, Panoramic, is manufactured in the USA of olefin to handle all-weather conditions and provide more than 1,000 hours of UV protection. The Hummingbird Cream ikat pattern is seen here. 4. Fab Habitat employs a “strategic weaving” technique to create its new eco-friendly Llasa rug collection. The reversible rugs are woven of recycled plastic straws and feature traditional kilim designs. 5. The Rug Market America is debuting its Nurture Imagination baby and youth rug collection with more than a dozen styles. Count Off, seen here, features large borders to surround floating tone-on-tone numeral art for a fun floor covering that can also teach.
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Home Textiles Today
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Rugs
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Summer 2013 Rug Preview 2 1
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1. Creative Touch Design Studio appeals to the eclectic with its new Over-dyed Vintage collection of woolcotton blended rugs featuring bright, summery colors in vintage-inspired patterns. 2. Karastan’s Dahlonega rug, seen here, is part of the Studio Collection’s new Panache grouping of woven nylon rugs made on Van de Weile looms in the USA. 3. Homefires’ new Holiday collection features detailed patterns, bright colors, and contrasting borders based on designs by artist Jennifer Brinley. All machine washable and made of indoor/outdoor use, the rugs are made of acrylic in a hand-hooked construction. Seen here is Winter Doves. 4
Momeni’s new Mirage collection is machine-made in India of wool and viscose and features unusual and sophisticated color combinations to enhance its distressed patterning styles.
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7/1/2013 5:18:28 PM
WE’VE GOT YOU
COV E R E D www.loloirugs.com
ATLANTA MARKET JULY 10-17 AMERICASMART BUILDING 1 SUITE 4C7
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LAS VEGAS MARKET JULY 29 - AUG 2 WORLD MARKET CENTER SUITE B480
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Home Textiles Today
July 8, 2013
Rugs
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Summer 2013 Rug Preview 1
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1. Jaipur Rugs’ clean and crisp Riad collection comes in three colorways, including this deep blue as well as a persimmon and a soft gray. Made of 100% wool, these rugs are handtufted in India. 2. Capel Rugs is launching its CocoCozy Collection, which comes in a variety of all-over patterns like Coco’s Flower seen here. This rug is made in India in a hand-knotted, IndoTibetan weave of 100% New Zealand wool. It comes in four color combos, including this apple/hunter. 3. Couristan is showing the flat-woven Dolce collection, a grouping of structured tapestry construction rugs made of 100% fiber-enhanced Courtron polypropylene and polyester. These rugs can be used both indoors and outside because they have been UV stabilized and are resistant to mold and mildew. 4
Nourison is debuting its new Kathy Ireland Home collection with several styles. Seen here is Chateau De Ballue, which employs a textural construction with patterns highlighted in silk-like cut pile polypropylene on flat woven, chenille grounds.
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7/3/2013 12:34:56 PM
Lenzing AG, A-4860 Lenzing, Austria
visit our Come and 07 at booth # 24tile Home Tex xpo, Sourcing Eat the July 16-18 its Center Jacob Jav
The fiber brand for Botanic Lounges Thanks to the botanic fiber TENCEL®, sofas and couches become cozy, bright, and silky - all at the same time. Fabrics with TENCEL® submerge a living room into a display of color and turn a couch into an oasis of well-being. This is guranteed through the fiber’s color brilliance and skin-friendliness properties. The new elegance of TENCEL® fabrics makes couches a personal chill-out lounge for the whole family. Find out more at: www.lenzing.com/tencel-upholstery Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808, New York, NY 10018-3508 Phone: 212 944-7898, E-Mail: n.nadash@lenzing.com
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Home Textiles Today
July 8, 2013
Rugs
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Summer 2013 Rug Preview
United Weavers’ new Townsend collection is a four-color, hand-carved, two-ply, shag-like frieze available 32 designs. Safavieh celebrates the fiber artists of New England with the Nantucket collection of cotton pile rugs. Handtufted in India to create the look of fine art crafted of fabric, yarn and natural fibers, these rugs are nubby, textured and brilliantly colored.
Atlanta Rug Introductions American Rug Craftsmen Sugar Valley, Ga. (800) 843-7743 This Mohawk Home division is introducing a new indoor/outdoor collection called Panoramic. The USA-made rugs are crafted of olefin and are designed to resist impacts from weather and fading for up to 1,000 hours. Design themes include classic chains, medallions, chevron, and fauna and flora. Capel Rugs Troy, N.C. Building on the response to its new CocoCozy collection, the company is coming to Atlanta with new offerings. All are hand knotted in an Indo-Tibetan weave and made of 100% New Zealand wool. Coco’s Flowers is a bold pattern in rich, modern colors that can be mixed
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and matched to create a cozy retreat. It comes in four-color combos. Fence speaks of California charm with its color and construction. Loop is a fun, graphic pattern with a serene, ocean-inspired sophistication. Quatrefoil offers modern, clean sophistication and rich colors meant to make any room feel like springtime. Capel is also emphasizing its USA manufacturing capabilities and roots with a new offering of Made in the U.S.A. rug styles. They include: American Pride, a braided style that can be used indoors or out; Afternoon Tea, a colorful and bright doublewidth nylon braid for added durability and unique texture; Spirited, made of a special blend of wool and nylon and featuring jewel tones; and Worthington, a heavy, flat woven, wool-blend construction with a bouclé texture for an up-to-date design.
Couristan Fort Lee, N.J. (800) 223-6186 Among the company’s many new offerings at market will be three highlights. The Dolce Collection, made of 100% fiber-enhanced Courtron polypropylene and polyester, is a flat-woven rug that features a structured tapestry construction so that it can be used inside and outdoors. It has been UV stabilized and is mold and mildew resistant. Ambrosia is a collection of 100% durable polyester that has been hand-carved to accentuate its design elements — largescale florals in bold colors. The Grand Cayman collection, also made of 100% fiber-enhanced Courtron polypropylene and woven, is reversible and suitable for outdoor/indoor use.
Homefires Atlanta (800) 782-1198 The new Holiday Rug collection features detailed designs, striking colors and contrasting borders. Made to look like traditional wool rugs, they are actually handhooked in acrylic and machine washable for use both indoors and outdoors. Patterns include: Winter Poinsetta by artist Elena Vladykina; Winter Doves by Jennifer Brinley; and Christmas Gathering by Lucinda Wei. Jellybean Atlanta (800) 782-1198 The brand is introducing two new holiday rugs in popular owl and Santa designs. Like all Jellybean rugs, the new designs SEE INTROS PAGE 22
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Home Textiles Today
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Rugs
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Atlanta Rug Introductions INTROS FROM PAGE 20 are handmade of polyester and machine washable. They come in two accent sizes — 2-by-3 and 2-by-4, and can be sold either in sets of two or individually. Rolling display racks are available. The two patterns are: The Jolly Santa by artist Dennis Kendrick; and The Owl & Holly by Jennifer Brinley. Kalaty Rug Corporation Hicksville, N.Y. (800) 255-7847 The company is showing two new rugs from its Soumak Natural collection. They are both double-sided hand-knotted flat-weave rugs made of 100% natural un-dyed imported wool in a Soumak weave. Some patterns in the collection are transitional/others more traditional. Karastan Sugar Valley, Ga. (800) 843-4473 Panache is a new Studio by Karastan collection. Its designs and colors are made to pop — including zippy chevrons, modern ikats, honeycomb patterns, fun geometrics, vibrant florals and distressed crackled styles. Olive greens, dusky indigos, poppy reds, creamy yellows and weathered grays make up the palette, and each pattern comes in 12 hues, providing shade variations ranging from soft to brilliant. Dahlonega represents a highlight design in this new grouping. Panache rugs are woven of soft nylon fibers on Van de Weile looms in the United States. Loloi Rugs Dallas (972) 503-5656 Four key collections are set to launch at market. Rio is a hand-woven collection made in India of 100% New Zealand wool. Loloi said it has re-imagined typical flat weaves by way of contemporary design. Each Rio also features nuanced variations in color throughout the rugs. Luxe is a hand loomed grouping of 100% viscose rugs, making for a shimmering look on the soft contemporary patterns. The surface of each rug features alternating stripes of cut-pile and looped yarn for added textural interest. Luxe comes in seven jewel-tone colors: ruby, charcoal, gray mist, pewter, aqua, blue steel,
and aubergine. Dream Shag, with a pile consisting of thick twisted polypropylene yarns measuring 1.5 inches in length and densely packed, is a plush shag offering. The pieces are power-loomed in Egypt. Allure Shag is hand tufted in China, and employs a bold color palette — including emerald, citron and platinum. It densely packs a mix of thin polyester yarns that measure three inches long. Momeni Carlstadt, N.J. (201) 549-7220 The new Vogue collection, which is power-loomed in Turkey, is made of soft viscose for lustrous sheen and rich texture. Featuring vibrant jewel-tones, the designs are modern interpretations of classics. Also new is the Mirage collection, machine-made of wool and viscose in India and featuring unusual color combinations and beautiful distressed patterning. Nourison Saddle Brook, N.J. (201) 368-6900 The company is launching its Kathy Ireland Home by Nourison collection. It includes: Chateau De Ballue Ash, featuring a distressed effect and shades on French Provencal styling on a silk-like cut pile polypropylene flat-woven construction; and Versailles Ivory, a traditional leaf and floral design in rich tones and employing a special treatment that highlights key design elements in silk-like cut pile polypropylene flat woven construction. Nourison is also showing several other new groupings within its house line. Gatsby is a collection of elegant designs in a 100% polyester construction. India House rugs, made of 100% wool, feature classic traditional patterns as well as more transitional motifs. Expanding its accessory line, the Mina Victory Home Accents program will include new pieces designed to coordinate with Nourison’s signature handmade rugs.
Safavieh Port Washington, N.Y. (516) 945-1900 Safavieh is launching a new collection of cowhide novelty rugs under the brand name Studio Leather. The initial line includes 20 skus, all hand stitched patchwork designs crafted in China. Designs range from square patchwork in natural cowhide colors, to appliqued multicolor cutouts in vivid primary colors. Safavieh is also celebrating the fiber artists of New England with the Nantucket collection of cotton pile rugs. Hand-tufted in India to create the stunning look of fine art crafted of fabric, yarn and natural fibers, Nantucket rugs are nubby, textured and brilliantly colored. The company is also expanding its wool dhurrie collection with 12 new contemporary deAmong Loloi Rugs’ new collections formarket is Rio, a contemporary signs in contemporary geometric and classic grouping of hand-woven, 100% New Zealand wool rugs from India. Moroccan motifs. Hand-knotted of wool in
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India, these are flat weave rugs. Safavieh is also showing a new collection of Tibetan style rugs that are hand-tufted of wool in India. The collection includes 25 designs in multiple colorways. Surya Inc. Calhoun, Ga. (706) 625-4823 The home fashions and furnishings house will be showing more than 500 new rugs, decorative pillows, art pieces, and accent furniture, as well as several new display and merchandising tools to help retailers drive sales. Shaw Living Ringgold, Ga. (706) 965-0954 The Bob Timberlake brand is being enhanced with 36 new additions. Inspirations came from traditional southern gardens, classic southwestern style and an appreciation of historical design. Two space-dyed palettes allow for versatility, and the design portfolio ranges from rich jewel tones to soft muted neutrals and a lot in-between. The rugs are machine woven in the United States with Shaw’s EverTouch recyclable nylon. Also new and set for debut is the World Market line, Shaw Living’s umbrella collection that was originally launched in January and is being expanded with five new collections consisting of 36 hand-tufted 100% wool rugs. Styling is traditional, global and contemporary, and colorways range from multi-colored, vivid bright colors to more subtle, muted tones. The Rug Market America Culver City, Calif. (800) 422-4354 The company will debut its Nurture Imagination Collection of baby and youth rugs, designed to also coordinate with a line of bedding and other children’s products already marketed under the Nurture Imagination brand. Each of the two dozen-plus new rugs is made of innovative constructions and is available in multiple sizes. Patterns include: “Birds on a Wire,” featuring colorful feathered friends collecting across the bordered rug for an imagined conversation; “Count Off,” a numbers story framed in a large yet soft bordered construction; and “First Friends,” which depicts whimsical animals living peaceably in a bright green paradise. United Weavers of America Dalton, Ga. (706) 226-5555 UWA is introducing three new collections this summer as well as new designs in Shelby, China Garden and Designer Genesis. Townshend is a four-color hand-carved, two-ply shaglike frieze with 32 designs and several sizes, including roomsizes and larger. Cassidy is a 70-mm, super-soft and plush solid colored shag. And the Cristall collection is a champagne heat-set product and it features palette of red, black, white, and gray. The company has signed three new licenses to expand its Theme décor with Sandy Clough; and via Wild Wings LLC, the company will be offering Persis Clayton Weirs and Terry Redlin designs.
7/2/2013 10:51:51 AM
COUNTDOWN TO INTERTEXTILE SHANGHAI HOME TEXTILES /A SPECIAL ADVERTISING REPORT
Textiles From Turkey More than 40 Turkish companies will be at the fair, targeting both the American and Asian markets Turkey continues to emerge as a key resource for home textiles products around the world and that’s one of the reasons some of the nation’s leading suppliers will be exhibiting at this year’s Intertextile Shanghai Home Textiles. Over 40 Turkish companies will be featured in Hall W1 of the fair this year, reflecting both Asian and Western interest in the country’s products, which offer a compelling combination of European quality and competitive pricing. “Our Turkish exhibitors offer top-class product ranges instead of inferior products with low prices,” said Ibrahim Burkay, chairman of the board of the Uludag Exporters’ Association, which has organized the pavilion. “Our quality is competitive with European products but now we can offer these quality products at that level but with more competitive prices.” Burkay said Turkish companies are targeting markets in a number of countries, including the U.S., but that China was one of its main objectives. “The Chinese market is growing more mature with an increasing demand for sophisticated design products.” Intertextile Shanghai Home Textiles - Autumn Edition will be held August 27-29 at the Shanghai New International Expo Centre in Shanghai, China. For more information, please visit www.intertextilehome.com.
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He said the variety of products that will be shown by Turkish exhibitors at Intertextile will be extensive, with the most popular being upholstery fabrics, curtains, towels, table clothes, sheets and bed covers. One of the companies showing bed and bath will be Ozan Tekstil. “The fair is a bridge for us to spread our offerings to other countries,” including the U.S. and China, said Mehmet Durmaz, general coordinator for the company. Product debuts include towels and bed linens, featuring the company’s doubleface quilted set, he said.
Among the more than 40 Turkish suppliers exhibiting at Intertextile this year are, from left, Dina/Vanelli, Sespa and Ozan. ket is growing very quickly and we want to take our place in this market. During the fair we want to find new contacts and customers and also show our new collections to our existing customers,” she said. The Turkish connection to China and Asia remains
at the core of the reasons for the country’s pavilion at Intertextile, according to Burkay of the Turkish association. “When the foreign trade figures between Turkey and the People’s Republic of China are observed, we see that the volume has been increasing year after year.”
This is the fifth in a series of special promotional previews for Intertextile Shanghai Home Textiles, the leading home textiles trade exhibition in Asia. The next Countdown to Intertextile Shanghai will appear in the July 22 issue of Home Textiles Today.
Another exhibitor targeting both Western and Asian customers is Dina/Vanelli Tekstil which cites Turkey’s geographically central location as a competitive advantage in servicing accounts all over the world. “The U.S. market is one of our major markets since we can cater to big populations with large buying capacity,” said Ruchan Tacettin, general manager. “We prepare a collection especially for American market tastes with many dual-purpose products. “But both the Chinese and the overall Asian markets are growing,” she said, “and they are both our target markets too. We plan to focus more and prepare an entirely different collection for them.” China is also a focus for Sespa Ihracat Ve Pazarlama A.S., according to Gonca Seruven, export and marketing manager. “The Chinese mar-
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> hometextilestoday.com
PEOPLETodaY Jay Stein Named ceo of Stein Mart JACKSONVILLE , F LA . — Named we are now enjoying these great interim ceo of Stein results,” he said. Mart in September Stein has served as 2011, Jay Stein will chairman of Stein Mart’s now take on the role board since 1989 and will permanently. continue in that role. He “It has been my previously served as ceo pleasure to return from 1990 to Septemand lead Stein Mart ber 2001. He stepped JAY STEIN after nearly two years in as interim ceo upon Stein Mart as interim ceo. Workthe retirement of David ing side-by-side with Stovall Jr., who held that our wonderful leadership team, position from 2008-2011. HTT
Shop.org Welcomes Six Retail Execs to Board WASHINGTON — Shop.org, the
digital division of the National Retail Federation, has added six new members to its board of directors and reappointed three existing members. The newly elected board members are: • Elaine Boltz, svp of e-commerce, The TJX Companies; • Jill Braff, evp of digital commerce, HSNi; • Ivy Chin, svp of e-commerce and omnichannel digi-
tal, Belk; • Jason Goldberg, vp of commerce strategy, Razorfish; • Kasey Lobaugh, principal/ chief retail innovation officer, Deloitte Consulting LLP; • Matthew Kaness, chief strategy officer, Urban Outfitters. Those re-elected to serve another two-year term, are: • Miki Berardelli, chairman of Shop.org board and chief marketing offi cer, Tory Burch
LLC; • Scot Wingo, ceo, ChannelAdvisor; • Bernardine Wu, ceo, FitForCommerce. “The new additions to the Shop.org board bring another level of expertise and professionalism to an already stellar list of digital leaders,” said Vicki Cantrell, svp of NRF and executive director of Shop.org. Each member will serve a two-year term. HTT
Rizzy Taps Mitcheson OW Taps Rayburn to Head Marketing as Territory Manager C ALHOUN , G A . — Rizzy Home has hired industry veteran Bill Mitcheson as its territory manager for the Florida and Caribbean markets. Mark Ferullo, vp of RizTex USA, parent company of Rizzy Home, said Mitcheson brings “a driven record of sales success,” to Rizzy’s sales team. His earlier experience includes sales executive and management positions with Colman Leven Co., Eastco, NRF, Kraus Carpet Mills, and most recently, Kaleen - where he was a two-time “Sales Associate of the Year.” “Bill is a true professional,” Ferullo said. “We are delighted to have him become a vital part of our team.” He reports to Joe Barkley, Southeast and Mid-Atlantic regional sales manager. HTT
DALTON, GA. — Oriental Weav-
years of marketing experience. ers has named Nicki Most recently, she was Rayburn as its new with Mohawk, where director of marketing. she served as director In her new position, of public relations for she is responsible for crethe Mohawk Home, ating a new marketing Karastan and Durkan direction and developbrands. She was responing global initiatives to NICKI RAYBURN sible for strategic direcelevate the company’s tion and implementaOriental Weavers area rug and hospitaltion of public relations, ity brands. She is based trade advertising, pointhere at company headquarters. of-sale efforts and other marketRayburn brings more than 13 ing functions.
Prior to that, she served as brand manager of PetSafe in Knoxville, Tenn., and began her career in an Atlanta-based advertising agency. “We are truly excited to have Nicki on board as part of our team and look forward to our customers and clients benefitting from her talents and fresh approach to our company’s marketing efforts,” said Mike Riley, president, Oriental Weavers. HTT
Icon Honors Achievement Award Winner Announced ATLANTA — Hallmark Cards president and ceo Don-
ald Hall Jr. has been named the recipient for the Icon Honors 2013 Lifetime Achievement Honor. The award will be conferred at the Icon Honors awards ceremony on July 11 at the Atlanta Marriott Marquis. The gift and home industry ceremony was founded and is staged by AmericasMart Atlanta and is sponsored exclusively by the Gift & Home Trade Association and HTT parent company Progressive Business Media.
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“Don Hall, Jr. and the Hallmark brand he leads are the very essence of American enterprise and ingenuity,” said Jeffrey Portman Sr., president and ceo of AmericasMart Atlanta. “Over more than 100 years of innovation, Hallmark and the Hall family have helped to shape how our culture expresses itself across the great range of human emotion. Hallmark’s contributions are inextricably linked to our lives.” At the 2013 ceremonies, the home and gift indus-
try’s best home and gift retailers, manufacturers, sales agents and service providers. Grammy-winning musician Peter Frampton will perform in an exclusive private engagement. The event will include dinner, cocktails and entertainment. Finalists for Icon Honors 2013 have been notified and the finalists and Honorees will be announced at the July 11 event. For more details or to purchase tickets and tables, visit www.americasmarticonhonors.com. HTT
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BUSINESS TodaY Crown Crafts Dodges Some Headwinds in Q4 G ONZALES , L A .— Impacted by several external challenges in the marketplace, Crown Crafts Inc. managed through its fourth quarter with a few bruises as it laid the groundwork for better results in the near future. Net income for the quarter, ended March 31, was flat to last year’s same period -- $1.9 million, or $0.19 per diluted share. Net sales, however, declined 4.8% to $23.6 million, compared with $24.8 million a year ago. The best news stemmed from the full-year’s net income, which reached $5.1 million, or $0.52 per diluted share -- the company’s highest rate since fiscal 2002, excluding an after-tax gain on debt restructuring of $3.7 million in fiscal 2007 and a $4.2 million income tax benefit in fiscal 2006. By comparison, fiscal 2012’s net income was $5.0 million, or $0.52 per diluted share. Year-to-date net sales took an 8.1% hit, declining to $78.4 million, compared to $85.3 million in 2012, as a result of the discontinuance of an unprofitable private label infant bedding program,
the company explained. Additionally, both the fourth quarter and full year were impacted negatively by the shift of a modular program’s shipment for a major customer from the first quarter of fiscal 2013 into the fourth quarter of fiscal 2012. The decreased birth rate and soft retail environment also contributed to the declines in net sales. “While market headwinds presented many challenges for our industry in fiscal 2013, we were able to make the necessary adjustments and achieve a historic level of profi tability,” said E. Randall Chestnut, chairman, president and ceo. Looking ahead, he added the company is seeing continued benefits from the realignment of its cost structure, the redesign of products to reduce Crown Crafts’ dependence on high-cost raw materials, and the discontinuance of an unprofitable private label infant bedding program. “In addition, the overall strength of our products has allowed us to adjust pricing to recover from the record-high cotton prices that peaked in fiscal 2012,” he summed. HTT
Same-store sales
Comps Heated Up In Late June N EW YORK — The weekend preceding the
analyst Catlin Levis. “The pick-up can also be attributed to the summer heat, which in turn promoted customer traffic for hot weather apparel,” she continued. “More than ever, customers are buying
Fourth of July holiday gave cause for celebration to retailers as consumers shopped for party preparations, helping comps rise 2.9% in the fourth week of June following a 2.8% gain the prior week, according to Johnson Redbook Index the Johnson Redbook Retail Fourth week of June, year-over-year % change Sales Index.
WEEK ENDED 6/8 6/15 6/22 6/29 7/6 MONTH TARGET Month-to-date, June was Department stores* 2.0 2.0 2.0 2.0 2.0 2.0 up 2.8% compared to June of Discounters 3.3 3.3 3.2 3.3 3.3 3.9 last year, relative to a target Redbook Index 2.8 2.9 2.8 2.9 2.8 3.3 of a 3.3% gain. Month-over*Including chain stores and traditional department stores month showed a 0.5% drop, Source: Johnson Redbook Index compared to a flat target. June is a five-week month according to immediate need. Earlier worries on the retail calendar ending on July 6. Independence Day promotions began the about increased inventories and markdowns weekend before the holiday as July 4 fell on a have lessened, although some excesses are still Thursday, mid-week of this year, noted Redbook out there.” HTT
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BBB: 1Q Profit Slips Enhanced multi-channel effort begins U N I ON , N.J. — With the re-
launch of the buybuy Baby ecommerce site last month, Bed Bath & Beyond began rolling out its beefed up omnichannel effort, which will continue with the debut of the improved BBB site by the end of the second quarter. “By upgrading our mobile sites and apps, by enhancing network communications in our stores as well as implementing point-of-sale improvements and by growing and developing of our IT, analytics and e-commerce groups to lead our omnichannel initiatives and evolve our marketing so as to take advantage of the opportunities to personalize our offers to our customers,” ceo Steve Temares told analysts during the company’s
quarterly conference call late last month. During the first quarter, couponing — both in terms of higher redemption rates and average coupon amount – took a bite out of gross profit, which fell to 39.5% of net sales compared to approximately 40% of net sales in the year-ago quarter. The company said the inclusion of World Market and Linen Holdings, both acquired during last year’s second quarter, did not have a material impact the quarter’s gross profit margin. Net income for the quarter ended June 1 decreased 2.1% to $202.5 million, or 94 cents per share. Sales jumped 17.8% to $2.612 billion, with comps up 3.4%. HTT
Martex Fiber Southern Corp. Acquires JBM Fibers SPARTANBURG, S.C. — Martex Fiber Southern Corp. has complet-
ed an add-on acquisition of JBM Fibers, a shoddy (recycled fi ber) manufacturing business in Brownsville, Texas. Terms were not disclosed. Martex Fiber ceo Rick Otero said the deal will expand the company’s pre-consumer textiles recycling position into the post-consumer segment. “JBM’s position is extremely complementary to our ‘No fiber left behind’ strategy, which diverts more than 130 million pounds of pre-consumer material each year from landfills, while also upgrading those materials into wiping rags and remnants for paint and industrial cleaning, shoddy for insulation and padding markets, and high quality recycled yarns for knitting and upholstery applications for our global customer base,” he added. The acquisition also brings Martex Fiber’s Brownsville division into new markets and geographies. HTT
7/3/2013 10:26:35 AM
News
> hometextilestoday.com
New Ownership HTT FROM PAGE 1
approximately 75 and currently seeking to hire additional employees as we build our infrastructure in Greensboro. We are looking at several new and exciting opportunities and look forward to significant growth in North Carolina and around the country,” said Slaine. “We picked the name Progressive Business Media because it underscores the DNA of our company. Moving forward we will use the company’s powerful brands, both in print and online, to expand through acquisitions, organic growth, digital efforts, conferences, events, marketing services and more,” he added.
“For our team, this is a longterm investment in a high-quality and growing business that serves the changing needs of a large global industry,” said Slaine, adding, “I see a compelling opportunity to further grow the group’s multiple brands into various communication platforms and new business channels where our creativity and expertise can add significant value to our audience and clients.” “I am excited about the incredible opportunities this acquisition represents and am eager to partner with Matt,” Castellani said. “His business acumen and history of serving on the boards of a number of business technology companies in New York and London will prove invaluable as we grow our business.” HTT
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NRF Top 100 Retailers List Sees Boost in Home Goods WASHINGTON — National Retail Federation’s publishing group, Stores Media, has released its 2013 Top 100 Retailers list, and the top players list looks almost exactly like it did a year ago – with nine of the top 10 retailers maintaining their status from 2012. The most noticeable change came in the form of home goods sector. The three home furnishings companies on the list climbed from their position last year. Williams-Sonoma landed at 91 this year, up from 94 last year; IKEA North America came in right behind at 92, up from 95;
and Bed Bath & Beyond, which reported more than $10.9 billion in sales in 2012, landed at 36 – up from 39 last year. Stores Magazine said this shift was largely due to an improving housing market, encouraging consumers to “come out of hibernation” and begin again “sprucing up their homes or buying for their new homes.” The annual ranking of U.S. retailers by domestic sales was compiled by Kantar Retail and sponsored by Island Pacific and Kronos. “The evolution of consumer expectations, the emergence
of new business models and the proliferation of new technology have set retailers on a course of reinvention,” said Susan Reda, editor, Stores Media. Wal-Mart remains at the top of the list, raking in $328.7 billion in 2012; Kroger, reporting more than $92 billion in sales in 2012, maintained the No. 2 spot for the fourth consecutive year. Costco (4), The Home Depot (5) and Safeway (9) each moved up a single spot, and McDonald’s (10) joined the top 10 list for the first time in the survey’s history, reporting more than $35.5 billion in sales in 2012. HTT
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Established Home Textile Manufacturer with permanent showroom in New York seeks experienced Sales Reps with established key accounts in Tufted Chenille Bedspreads, Braided Rugs and Braided Novelties, Bath Rugs and Indoor/Outdoor Rugs. Kindly email us at: nitish@bettertrends.com
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July 8, 2013
News
Atlanta Rug Market ATL FROM PAGE 1
points to suit the outlook. “We are anticipating gains in traffic compared to the most recent July markets,” explained Larry Mahurter, vp of marketing/advertising. “Business continues to improve, and as a company we have worked extremely hard in developing products not only in terms of design and color, but in aggressive price points that we feel will prove beneficial for our customers.” Noursion’s appointment list for market is up “a little,” said principal Alex Peykar. “The inventory in the retail stores are the lowest they have been in years, and we hope and expect to see reactions from retailers setting the foundation for a good and successful buying season that should start from Au-
Icon Honors Set for July 11 The AmericasMart will celebrate professional achievements across the home furnishings industry at the Icon Honors 2013 gala on July 11. The awards ceremony will be held at the Atlanta Marriott Marquis, just blocks from AmericasMart. Cocktails will be served at 7 p.m., and the dinner and 2013 Honors Presentation begin at 7:30 p.m. Honors will be presented to home and gift retailers, manufacturers, sales agents and service providers. Tickets can be purchased at www.americasmarticonhonors.com.
gust onward,” he added, noting that his company has experienced an improvement in the first two quarters of 2013. Surya president Satya Tiwari has a rosier outlook, seeing clients who are “very excited to build the assortment for fall retail. We have one of our best introductions for this market with a great appointment list. ” Shaw Living’s brand manager, Kim Barta, too, is “excited and optimistic. Thus far, business in 2013 has shown
an uptick, which we expect to continue for the balance of the year.” Added Reza Momeni, principal of Momeni Inc.: “This year Atlanta July market should be good show and the momentum will continue from the winter market followed by a strong April High Point show,” he said. “The economy is on the right track and consumer confidence is high, interest rates still low and homes are selling, all a good recipe for the home furnishing industry.” HTT
HGTV Study: Consumers Still Want Bigger Homes N EW YORK — The collapse of the housing market in 2008 may have put a check on the “the McMansion” era, but HGTV’s first HomePulse Survey finds that consumers still hanker for more space in their homes. Home improvement remains a priority, with 61% surveyed saying they would “choose to spend on their homes rather than on something else like a vacation or the latest electronics,” according to the research series commissioned by HGTV owner Scripps Networks Interactive and Vision Critical.
Adding to the overall square footage of their home is a top priority. More women (31%) are interested in updating their décor than men (17%). More men (19%) want to improve their in-home technology than women (3%). One in three of the 1,010 panelists surveyed said creating “a beautiful outdoor space” is extremely important to them. “We expected the ‘HGTV HomePulse Survey’ to confirm that people love their homes and are willing to spend money to improve them, but we didn’t expect that they would be
willing to give up something as important as a vacation to do it,” said Denise Conroy, senior vp, marketing, HGTV. Some 81% said “money spent on improving my home will show a good return,” and 66% felt “now is a good time to invest in my home.” The poll also found 76% of nonhomeowners are optimistic that they will eventually own a home, which HGTV attributes to an improving housing market. In addition, 64% of non-home owning Millennials believe they will be ready to own their own home in their 30s. HTT
Preview Las Vegas Market Introductions, Events On Social Media L AS VEGAS — Las Vegas Market is offering a preview of product introductions and events set for the July 29Aug. 2 market on social media sites Facebook, Twitter, Pinterest and Instagram. The market’s First Look brand returns on Pinterest this summer with its Ready Your Repin rally. Updates about product intros are available on the First Look Summer 2013 Furniture, Accents and Tabletop & Gifts boards. The product pin on each 2013 board that earns the most Likes and Repins
will be announced after the show. Winners from last season’s First Look Ready Your Repin will be presented in a showcase during the summer market in World Market Center Building B. The market also will host design bloggers who will share with attendees their secrets to social media success and tell how their blogs kept them growing. Crystal Palecek (Gentilello) of Rue Magazine, Ashlina Kaposta of The Decorista, Dallas Shaw of Dallas Shaw, and Cassandra LaValle of
Coco+Kelley will present “From Blogs to Businesses” at 1 p.m. Monday, July 29. This panel of female bloggers will discuss how important social media is to today’s business and brands, as well as how to grow an online presence. Social media feeds from Las Vegas Market are available on Facebook at www.facebook.com/wmclv; Twitter at @WorldMarketCtr; Pinterest at www. pinterest.com/lasvegasmarket/; and Instagram at @worldmarketctr. Tweets and Instagram photos will all include the hashtag #LVMkt. HTT
7/3/2013 12:05:11 PM
September 22-26, 2013 Fall NY Home Fashions Market Week 7 West 34th Street
For exhibition space, please contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553 Warren Shoulberg, Publisher, Home Textiles Today wshoulberg@hometextilestoday.com (917) 934-2876 Ms. Kaushal Shah, Manager, HTT India, kaushal@kaushals.com 91-22 6663 4597
Exhibitor Space Now Open! Reserve Your Space Today! HTT_GHS8 tab.indd 1
5/23/13 3:47 PM
SEE THE LATEST TRENDS AT
ATLANTA
AMERICASMART 11-A-1
SUMMER MARKETS
LAS VEGAS NEW LOCATION
WMC C400
sunset serenade Make a colorful statement in rich tones of orange and pink. An unexpected combination inspired by shades of the twilight sky, this spirited palette features rugs, poufs and other home accessories that enliven a variety of spaces.
SY-031
SURYASOCIAL FOR MORE TRENDS
SY-027
Cherry Wine 2080-30
Deep Taupe 2111-10
Orange Parrot 2169-20
Peony 2079-30
Bradstreet Beige HC-48
Bordeaux BRD-6004
Frontier FT-566
POUF-197 Alameda AMD-1028
SHOWROOMS:
ATLANTA
Surya_July8th_Back_Cover.indd 1
HIGH POINT
LAS VEGAS
NEW DELHI
NEW YORK
TORONTO
TUPELO
INFO@SURYA.COM
877.275.7847
SURYASOCIAL
SURYA.COM
6/27/2013 9:12:08 AM