Home Textiles Today January 21st Issue 2013

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Monday, January 21, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Optimism Rises at Las Vegas Market L AS VEGAS — While some economic uncertainty remains in the U.S. economy, exhibitors heading for the Las Vegas Market (Jan. 28-Feb. 1) are not leaving business to chance, but are generally reporting a positive outlook. Molly Oates Sherrill, coowner of Manual Woodworkers and Weavers, said business is strong. “We did a huge re-work of our line and catalog presentation. Our print products are opening and t WALL t THROWS RUGS t PILLOWS t POUFS ART doors bringing many non-traditional Manual customers to our line. The continued emphasis on Made in the USA is starting to register a notable impact on sales as well.” At Protect-a-Bed, Jared Bell, director of sales operations, seconds that emotion. “We have a very positive outlook for the first six months of 2013. We ended 2012 very strong and so far have seen Manual Woodworkers that momentum continue in and Weavers’ Victorian Tea the first two weeks of January,” Indoor/Outdoor reversible he said. “We are preparing to

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| Vol. 34, No. 3 | $8.00

Confidence with Caveats at NYIGF BY WAYNE MARKS N EW YORK — As home textiles exhibitors prepare to attend the New York International Gift Fair at the Javits Center here from Jan. 26-30, a sense of confidence about business in 2013 seems to be emerging not long after the ball dropped nearby in Times Square. Beata Hendrichs-Lieb, owner and founder of HedgeHouse USA, summed up her feelings about the business climate for the company in upbeat terms. “I think as long as I stay available to my customer, wholesale and retail alike and I continue to produce a consistent, well made and unique product I can feel confident about going into 2013.” HedgeHouse will be introducing a new line of covers for the throw bed. The company is also introducing half-sized throw beds in 30-inch-by-35inch dimensions that will coor-

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SEE VEGAS PAGE 38

SEE NYIGF PAGE 8

Walmart News Gives PR Boost to 1888 Mills N EW YORK — 1888 Mills got wide national exposure last week after Walmart announced a commitment to spend $50 billion buying U.S.-made goods over the next decade. The New York Times piece Jan. 16 on the subject featured 1888 prominently, reporting

Walmart will carry the manufacturer’s U.S.-made towels in 600 stores starting this spring. In addition, the Times reported Walmart has signed a multi-year contract with the mill. (Note: Mohawk was also menLexi Schladenhauffen displayed 1888 Mills Inside This Issue t i o n e d i n t h e towels made in America during a segment Atlanta Rug Market a NYT story.) on ABC News last week. SEE THE LATEST Haven for Color ....................page 4 T hTRENDS at eveHeimtextil in Hindsight........page 6 ning, 1888 Mills was part sign, was interviewed on camLAS VEGAS Heimtextale...........................page 6 of ABC News’ coverage of era via Skye by the network, WORLD MARKET CENTER American Heart Association the Walmart pledge. Lexi which reported the Walmart Looks to Create Home Line ..page 7 Schladenhauffen,1888’s se- deal should allow the mill to add nior vp of marketing and de- about 50 jobs. HTT

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At both the Las Vegas Market and NYIGF, Bedford is showing Cambridge, an over-scaled, horizontal stripe pattern that makes for casual, modern sensibility. Fringed on two sides and available in four colorways, it is hand-washable and domestically woven. See page 14 for additional NYIGF introductions and page 20 for Las Vegas.

A Final Look NEW YORK — Last August, six first-time exhibitors at the New York International Gift Fair were selected to take part in HTT’s America’s Next Great Home Textiles Company competition. During the show, each was visited by industry veterans in the areas of showroom design, product development and marketing. In September, the showroom design judge presentAmerica’s ed her evaluations of the booth designs, followed by Next Great rankings from the product Home Textiles development judge in OcCompany tober and the marketing A SPECIAL REPORT judge in November. The winner will be announced during a reception at the NYIGF at the Javits Center Jan. 28 at 6:15 p.m. in the Press Center (4A Terrace). In this issue, we take a look at where each contender earned their highest marks in the judging. See pages 12-13. HTT

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Monday, January 21, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Optimism Rises at Las Vegas Market L AS VEGAS — While some economic uncertainty remains in the U.S. economy, exhibitors heading for the Las Vegas Market (Jan. 28-Feb. 1) are not leaving business to chance, but are generally reporting a positive outlook. Molly Oates Sherrill, coowner of Manual Woodworkers and Weavers, said business is strong. “We did a huge re-work of our line and catalog presentation. Our print products are opening doors and bringing many non-traditional Manual customers to our line. The continued emphasis on Made in the USA is starting to register a notable impact on sales as well.” At Protect-a-Bed, Jared Bell, director of sales operations, seconds that emotion. “We have a very positive outlook for the first six months of 2013. We ended 2012 very strong and so far have seen Manual Woodworkers that momentum continue in and Weavers’ Victorian Tea the first two weeks of January,” Indoor/Outdoor reversible he said. “We are preparing to pillow is made in the USA.

SEE VEGAS PAGE 38

Atlanta Rug Market a Haven for Color ....................page 4 Heimtextil in Hindsight........page 6 Heimtextale...........................page 6 American Heart Association Looks to Create Home Line ..page 7

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| Vol. 34, No. 3 | $8.00

BY WAYNE MARKS N EW YORK — As home textiles exhibitors prepare to attend the New York International Gift Fair at the Javits Center here from Jan. 26-30, a sense of confidence about business in 2013 seems to be emerging not long after the ball dropped nearby in Times Square. Beata Hendrichs-Lieb, owner and founder of HedgeHouse USA, summed up her feelings about the business climate for the company in upbeat terms. “I think as long as I stay available to my customer, wholesale and retail alike and I continue to produce a consistent, well made and unique product I can feel confident about going into 2013.” HedgeHouse will be introducing a new line of covers for the throw bed. The company is also introducing half-sized throw beds in 30-inch-by-35inch dimensions that will coor-

Walmart News Gives PR Boost to 1888 Mills

Inside This Issue

hometextilestoday.com

Confidence with Caveats at NYIGF

SEE NYIGF PAGE 8

N EW YORK — 1888 Mills got wide national exposure last week after Walmart announced a commitment to spend $50 billion buying U.S.-made goods over the next decade. The New York Times piece Jan. 16 on the subject featured 1888 prominently, reporting

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Walmart will carry the manufacturer’s U.S.-made towels in 600 stores starting this spring. In addition, the Times reported Walmart has signed a multi-year contract with the mill. (Note: Mohawk was also menLexi Schladenhauffen displayed 1888 Mills t i o n e d i n t h e towels made in America during a segment NYT story.) on ABC News last week. That evening, 1888 Mills was part sign, was interviewed on camof ABC News’ coverage of era via Skye by the network, the Walmart pledge. Lexi which reported the Walmart Schladenhauffen,1888’s se- deal should allow the mill to add nior vp of marketing and de- about 50 jobs. HTT

At both the Las Vegas Market and NYIGF, Bedford is showing Cambridge, an over-scaled, horizontal stripe pattern that makes for casual, modern sensibility. Fringed on two sides and available in four colorways, it is hand-washable and domestically woven. See page 14 for additional NYIGF introductions and page 20 for Las Vegas.

A Final Look NEW YORK — Last August, six first-time exhibitors at the New York International Gift Fair were selected to take part in HTT’s America’s Next Great Home Textiles Company competition. During the show, each was visited by industry veterans in the areas of showroom design, product development and marketing. In September, the showroom design judge presentAmerica’s ed her evaluations of the booth designs, followed by Next Great rankings from the product Home Textiles development judge in OcCompany tober and the marketing A SPECIAL REPORT judge in November. The winner will be announced during a reception at the NYIGF at the Javits Center Jan. 28 at 6:15 p.m. in the Press Center (4A Terrace). In this issue, we take a look at where each contender earned their highest marks in the judging. See pages 12-13. HTT

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Home Textiles Today

January 21, 2013

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Atlanta Rug Market a Haven for Color BY CECILE B. CORRAL ATLANTA — Looking for words to sum up the recent Atlanta International Area Rug Market, here are a few that come to mind: Prismatic. Energetic. Alive. And above of all: Colorful. Breathing fresh air into the category after several season of neutral tones, rug suppliers – en masse – unleashed splashes of color in their new products, showing a readiness to take a bold design plunge not seen for a long time. Fuchsias with indigos, sunburst yellows with emerald greens, popping purples with tangerine oranges were among some of the key pairings. And with the brightness in palette came an equally brighter attitude for business in 2013. Not only did buyers see broader selections of rugs – many suppliers also came out

with new brands, new constructions, and even new product categories, including decorative pillows and pouf, throws, and wall art. Surya, Momeni, Safavieh, Jaipur, and Shaw were among those delving into new business segments to offer a total-home décor lifestyle package aimed at satisfying the needs of independent furniture and rug retailers, the largest group that typically traffics this market. Here is some of the news that came out of market: Mohawk Home developed a new brand it calls American Rug Craftsman, comprised solely of U.S.A.-produced, machinemade soft floor coverings, to cater to independent and small regional chain furniture and rug retailers. As Craig Trimble, vp, product manager, explained to HTT: “We’re trying to address the $199

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Lenzing Domestic area and accent rug manufacturer Shaw Living has added a new mix of imported varieties in an effort to appeal more to retailers’ growing needs for a broader assortment of constructions and looks available beyond U.S. borders. Dubbed Wold Market Umbrella, the collections are divvied into five groups by construction and theme.

to $399 price bracket with these rugs, ending where Karastan Studio [prices] start.” American Rug

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cmi Unveils New Catalog PAWTUCKET, R.I. — Braided-texture area rugs and accessories manufacturer cmi (Colonial Mills Inc.) has released its latest catalog. The 40-page “Look Book” showcases photography of the rugs taken in actual homes, patios and backyards, “places real consumers will use these braided-texture area rugs and accessories.” Close-up shots of the rugs feature the texture, weave and patterns, while the lifestyle images capture a rug pulling a room together. Catchy phrases, like “Pick a color, any color,” “Let’s play!” and “Trend-setting traditions” lead off the pages, while copy highlights specific features of the rugs and accessories. “It was time for us to create a catalog that spoke to both buyers and consumers, because, ultimately, the buyers are consumers as well,” said Meredith Thayer, creative director. She said the book can be used as a tool for buyers, designers and store owners. HTT

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Home Textiles Today

January 21, 2013

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OPINIONTodaY Heimtextil in Hindsight

H

OL IDAY 201 2 SA L ES M AY have fallen a bit short of expectations (up 3.0% versus an expected gain of 4.1%), but at the Heimtextil international home textiles show in early January, most suppliers I talked to believe 2013 will bring opportunities for growth. Not big, game-changing growth to be sure. But most said they expect the U.S. economy to steadily improve — with consumer spending rising in tandem. Europe, most contend, remains a mess in terms of expanding sales. And there was a lot of talk about China becoming less competitive, along with additional talk about emerging nations. As it happened, when the fair kicked off the FiEDITOR-IN-CHIEF nancial Times published an article about textiles production migrating from China to Cambodia. Despite the fact the piece was entirely about garment manufacturing, “Cambodia” was suddenly on everyone’s lips. One exec mentioned efforts to get textiles manufacturing going in parts of Africa, specifically Eritrea, Nigeria and South Africa. The latter was represented at Heimtextil by three companies: two blanket and throw manufacturers and a fabric weaver. Setting aside Egypt, no other country from continental Africa appeared at the fair. And it should be noted that for all the talk of China shifting its textiles focus to the domestic market, China still had the largest exhibitor presence by country, with 459 companies at the show, down 14 from the 2012 event. I wouldn’t say China is racing away from the business. I didn’t hear anything about U.S. manufacturing making a comeback — aside from one query as to whether this was a legit possibility. So far, the restoration of American production appears to be focused only at the margins, notwithstanding Walmart’s announcement last week that it will increase sourcing of American-made products by $50 billion over the next 10 years. (Congratulations, U.S. food producers. I suspect you’ll be the biggest winners here.) Bottom line: textiles remains a game of inches in an ever-shifting world, but the economic trough is behind us. Nobody’s anticipating any seismic shifts in the medium term. What lies ahead is evolution, not revolution. And that’s all to the good. HTT

Jennifer Marks

Heimtextale

S

O, A F T ER Y ET A NOT HER rock’em-sock’em week in beautiful downtown Heimtextil earlier this month, the logical question is exactly what is the story with the global home textiles market? Let’s face it, if you can’t figure it out after spending a week immersed in all manner of sheet and towel humanity, it just ain’t going to happen any other way. For us old political junkies, being at Heimtextil is a fascinating process. In the course of a few hours, you can have conversations with industry people from China, India, Pakistan, Bangladesh, Portugal, Italy, Spain, Germany and South Africa, not to mention the good old U.S. of A. You certainly get a perspective you’d be unable to acquire in any other setting on Planet Textiles. So, here are a few of the thoughts I came home with after my Frankfurt frolic. 1. The overwhelming conclusion is that the industry is in for a betWarren ter 2013 than it dealt with last year. With Europe so mired in economic the expectations were that it would cast a major pall on the fair. Shoulberg misery It did not. PUBLISHER/ 2. We need to stop talking about body counts at shows like Heimtex. EDITORIAL DIRECTOR Yes, there were probably fewer attendees but, really, who cares? When you asked exhibitors if they were seeing the people they needed to see, they said yes. The sizes of the retail flocks may have been diminished but not the number of flocks. The industry is consolidating around the world, what part of fewer people involved in the business doesn’t anybody get? 3. Raw material prices will be largely stable for the next year. Yes, yarn prices out of India and China will creep up again, the result of politics and speculation as much as cotton and polyester, and the down and feather market remains especially volatile. But cotton and petro-chemical-based supplies should be OK. Maybe we can stop talking about this for awhile. 4. Third-tier home textiles supplier nations like Bangladesh, Vietnam and Indonesia are getting closer and closer to being able to realistically supply the U.S. market in the manner of their larger Asian neighbors … but they are not quite there yet. They will be soon. 5. For all the press coverage of substandard working conditions in Asian factories I’ve yet to ever hear one American customer raise the issue as a criterion in their buying decision. Talk is cheap … but so are textiles. 6. Most U.S. retailers sent product development people, not buyers. The exception was the off-pricers, who always show up to write orders. If they can do it, why can’t other retailers? 7. American customers — retailers and importers — got some of their respect back from suppliers who no longer have Europe as a viable alternative to do business with. For better or worse, the States remain the go-to buyer. 8. And most importantly, the weather was OK in Frankfurt. There was a January nip in the air, but that’s what is supposed to happen in Germany in January. In fact, you could say the very same thing about Heimtextil: What was supposed to happen did. HTT

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American Heart Association Looks to Create Home Line DALLAS — Concept Marketing

Group, the New York based licensing consultancy, is collaborating with the American Heart

Association to develop a collection of stylish home products to be named “Home is Where The Heart Is.” The goal is to drive awareness of heart disease in women and raise revenue for the

American Heart Association. “Because women are the predominant purchaser of home furnishings, we believe fashion-

able home furnishings in concert with marketing materials, hangtags and other literature about the charity’s mission, will serve as a means to educate the female consumer about how to live a healthy

lifestyle and avoid this number one killer,” said Kerry Glasser, founder of Concept Marketing Group. An estimated 43 million women in the U.S. are affected by heart disease and 90% of women have one or more risk factors for developing heart disease, according to Lynne Muth, vp of corporate relations for the American Heart Association. “This is the perfect time for the home industry to come on board as we continue to explore new means of reaching the consumer,” she added. Glasser said his firm is in the beginning stage of identifying various companies in a broad-array of home categories for the causerelated opportunity. HTT

Tencel Expands into the Upholstery Market FRANKURT, G ERMANY — Tencel maker Lenzing is

Susanne Jary

expanding its cellulose fiber brand into the upholstery segment, the company announced during the Heimtextil international trade fair here earlier this month. “With Tencel in upholstery fabrics, we have gone one step further with our ‘Botanic Living’concept. As a result of the increasing use of Tencel in interiors, the room climate can be considerably improved,” said Susanne Jary, marketing manager for home textiles. “The higher the amount of botanic fibers used, the better the interior environment.” Lenzing plans to extend its reach in home even further, she added. The company is developing wall paints with Tencel powder. HTT

Longtime Textile Executive Henry Parks Neisler Sr. Dies KINGS MOUNTAIN, N.C. — Henry

Parks Neisler Sr., who was chief executive officer of textiles producer Dicey Mills in Shelby, N.C., died on Jan. 7. He was 85. Neisler, a Kings Mountain, N.C., resident, was born in 1927 to the late Paul Mauney Neisler

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and Dicey Kathryn Moss Neisler. After serving in the Army from 1952 to 1954, he joined his father and brothers in the organization of Dicey Mills in 1956. He served as the company’s chief executive for more than 30 years until his death.

He is survived by his wife, three sons, a daughter-in-law and 13 nieces and nephews. In lieu of flowers, the family requests that memorials be made to Hospice of Cleveland County, 951 Wendover Heights Drive, Shelby, N.C. 28150. HTT

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Home Textiles Today

January 21, 2013

Retail Briefs

Gordmans’ Chief Merchant Resigns

J

ohanna Lewis has resigned as executive vp and chief merchandising officer at Gordmans Stores. Michael Morand, executive vp of planning, allocation and analysis, will assume merchandising responsibilities on an interim basis. Morand joined Gordmans in 2007. Between 2000 and 2006, he held senior level positions in merchandising, strategic planning, allocation and marketing for the May Merchandising Company and Lord & Taylor in Los Angeles, St. Louis and New York. Speaking last week at an investor conference in Miami, Gordmans ceo Jeff Gordman said that going forward the company plans to combine the roles of chief merchant with planning and allocation.

Changes at The Top at Meijer

M

eijer has named J.K. Symancyk president of the company and appointed Mark Murray to the new position of co-ceo. Symancyk will report to co-ceos Hank Meijer and Murray, who will concentrate on long-term strategy along with Doug Meijer while Symancyk oversees dayto-day operations. Murray will also serve as vice chairman of the Meijer board of directors. Symancyk joined Meijer in 2006 as vp of perishables. He became executive vp of merchandising and marketing in 2007 and accepted the role of chief operating officer in 2012.

NRF: Holiday Retail Sales Miss Mark, up 3.0%

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olid consumer spending in the month of December did not meet the National Retail Federation’s projection of 4.1% improvement, instead rising 3.0%. Total holiday retail sales reached $579.8 billion, according to NRF. Non-store holiday sales grew 11.1%. NRF digital division Shop.org in October forecasted a 12.0% growth in online sales in the months of November and December. December retail sales, excluding automobiles, gas stations and restaurants, increased 0.8% seasonally adjusted from November and increased 2.1% unadjusted year-over-year. Sales at furniture and home furnishing stores increased 1.4% seasonally-adjusted month-to-month and increased 3.0% unadjusted year-over-year. Several other categories proved weaker performers over the period.

Novogratz Bring Brazil to Second CB2 Collection

T

he Novogratz — design duo Robert and Cortney – are gearing up for the spring 2013 launch of their second collection with CB2. Family continues to be a theme, Robert Novogratz told HTT during a recent interview. The parents and their seven children, ages 3 through 15, appear on the HGTV reality program “Home at Novogratz.” This time, there is a Brazilian twist inspired by the couple’s vacation home in Trancoso, a coastal town in the South American country’s Bahia state.

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Home Textiles Today

NYIGF NYIGF FROM PAGE 1

dinate with the full size throw bed styles. At Pendleton Woolen Mills, Bob Christnacht, director wholesale sales-worldwide and division manager for home, is cautious about the future but nevertheless likes his prospects for the company’s 150th year of weaving in Oregon. “Our business continues to remain on track. Our expansion into new categories in the home arena is leading to new businesses and expanded relationships with our current account base. Our trade accounts report their fall ’12 Pendleton sales were at or above plan.” While the mood of participants heading into this year’s NYIGF seems to portend a prosperous 2013, vp sales and marketing for M&Z Marketing Group Joe Maur is concerned about national politics, saying he is: “Optimistic at best, depending how well we solve the

January 21, 2013

fiscal cliff and rebuild our confidence in Washington.” At NYIGF 2013, M&Z Marketing will show expanded lines in fashion bedding, sheets, the Pillows with a Purpose Collection designed to alleviate sleeping difficulties, rugs as well as its luxury six-inch lace heavyweight micro fiber sheet sets and Jungle Habitat reversible blanket and throws. While many exhibitors are expressing self-assuredness, the number of pre-show appointments is mixed. Mike Shabtai, owner/founder of The Rug Market America told HTT, “Very few buyers are committing to appointments for this or any show; therefore, as with everyone, we are looking to strong walk-in numbers.” One of the company’s latest introductions in the Maison Luxe Collection, the Corsica. Shabtai believes it will provide customers with high quality looks at value pricing that will sell well at retail. Michelle Ciarlo-Hayes, the artist/owner of mkc photogra-

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phy said she has several appointments booked, but is also anticipating walk-in business due to both of her best-selling items being featured in the SustainAbility display near the Handmade section. Ciarlo-Hayes added, “As a handmade/eco-friendly artist, I can tell you both Made in the USA and eco-friendly products are still very important.” At this year’s show, mkc photography will display its Fork, Knife, and Spoon table runner and introduce a new runner design featuring fresh green pears and classic typography. Responses from NYIGF exhibitors suggest the middle tier of the market may be the sweet spot, but don’t count out the high end. Mary Shields, director of marketing, Sferra said: “We have one of the biggest introductions we’ve done in years launching at the NY International Gift Show.” Sferra will unveil two new prints in its Italian-woven luxury bedding collection and expand its table linens assortment. Despite NYIGF’s plethora of high-end offerings, opportunities exist across the spectrum. Michael Harounian, principal, Ebisons Harounian Imports, said he is working the low to medium end of the markets, but added, “As the economy builds momentum, we’ll be looking at introducing finer goods.” At the show, the company will introduce new hand knotted wool serappes. Vikas Chuttani, president, Cosmic-Inc, is looking for most opportunities in high end and middle tier, “but based on customer requirement we are capable of working on budget also.” Cosmic-Inc will present canine accessories and apparel products as well as poufs, rugs and pillows. Beth Sprole, president of Hibe LLC, said in the middle to high end, where the company is poised, “we are finding both retail buyers and consumers recognize product detailing and quality from custom zipper pulls to premium fabrics, for example. I would characterize our target consumers as more purposeful in their purchases.” Just prior to NYIGF, Hibe collaborated with John Gaudet, formerly design director of Joseph Abboud Home, to rede-

> hometextilestoday.com

sign the patented Hibe Shell in two new colors which will be debuting in New York’s Newest. Fab Habitat is also seeing middle-market success. Jacquelyn Lau who heads up the company’s marketing and client relations, detailed the strategy. “Fab Habitat strives to bring trendy products at reasonable prices. Our current line of products and the new products, like baskets, non-slip rugs, recycled cotton rugs and indoor/outdoor cubes (poufs) in 2013 all try to bring something unique targeting the middle tier.” Antiochia USA LLC is also offering reasonably priced merchandise with an eye to environmental stewardship. Antiocha’s owner, Berna Rodman, believes that the company’s terry manufacturing capability helps to offer reasonable prices at low minimums and also allows her to respond to the individual needs of retailers. The company will be introducing its summer 2013 towel collection, Perga, with a twotone background in six color combinations. So buzz abounds about green programs, but are eco-friendly and sustainable features, well, sustainable? John Mahoney, president of John Mahoney Designs seems to think so. “Our customers are designsavvy and well-informed, and they continue to be very aware of sustainability and environmental impact. I don’t think the interest in sustainability is going anywhere; it’s the new normal,” he said. Mahoney will display the company’s best-selling throw in the Foo pattern. In the linen line, Mahoney is introducing new patterns and colors in cotton, as well as several new items including travel kits and coin cases. Ellen Fish, founder and director, Friends of Tilonia, believes a customer’s decision is about more than labeling. “We find that the entire story of the product — how the product design comes to be, who makes the product, what materials and methods are used, how it is distributed — is what creates value.” Sara Selepouchin Villari, owner and designer of Girls Can Tell, doesn’t view environmental awareness as just another passing phenomenon. “Eco-friendly, sus-

tainable products will never be a fad for Girls Can Tell. Customers that love our line are interested in knowing where the products come from, how they’re made, and what their impact is.” The company will be displaying its flagship 100% cotton tea towels and recently introduced natural, unbleached cotton to all its designs. New at this year’s show will be 100% recycled cotton canvas wine totes and a few new stationery items. Jennifer Morton, office manager of the French Farm, sees the eco trend as gaining momentum. “Eco-friendly and sustainable products are still growing in popularity and it’s a good thing because our tea towels are printed with water-based eco-friendly ink.” Kevin O’Brien, owner and chief designer of Kevin O’Brien Studio, believes Made in the USA is an even stronger sell than eco-friendly, although he strives for both. “I think the Made in America claim has a little more impact than the eco claim because fewer companies can make the claim. It is pretty easy to make some flimsy eco claim, but with made in the U.S., either it is or it isn’t.” O’Brien will unveil new patterns in the company’s velvet pillow line, which are produced in Philadelphia. The fabrics are also made into duvet covers and other bedding and curtains. Having started Deny Designs in a recession, its founder, Dustin Nyhus, like other exhibitors is bullish on the Made in the USA advantage. “U.S. made products are incredibly important to our customers and to us as a company. That’s why Deny prints all of our products here in the United States and manufactures all of our hard goods out of Denver.” D e n y w i l l o f f e r B u di Kwan’s Retrographic Rainbow Shower Curtain, which is woven polyester, Karen Harris’ Modernity Galaxy Cool Chevron Duvet Cover which will now feature woven polyester. Caron Miller, owner/designer, Caron Miller Inc., believes the price resistance she experienced 7-10 years ago with respect to Made in the USA products has subsided. She said people didn’t use to care about Made in the USA, “… but now they do.” HTT

1/16/2013 5:02:09 PM


Lenzing AG, A-4860 Lenzing, Austria

The fiber brand for the botanic bed TENCEL速 is made from wood and is thus 100 % from Nature. TENCEL速 can be used in lots of different ways in beds, starting with mattresses and mattress overlays, to bed covers and bed linens, through to lingerie. Thus a completely botanic bed becomes a reality. Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808, New York, NY 10018-3508 Phone: 212 944-7898, E-Mail: n.nadash@lenzing.com

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Home Textiles Today

ATL COLOR FROM PAGE 4

tan. All American Rug Craftsman pieces are synthetic, made domestically by Mohawk, and encompass several different constructions, including some special yarn qualities such as the company’s eco-minded SmartStrand. Open to extending its line

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January 21, 2013

with new constructions and looks from overseas, Shaw Living assembled a new imported collection called World Market Umbrella. Encompassing various types of hand-made rug constructions, the offering spans traditional and contemporary patterns with colorways ranging from vivid brights to more subtle, muted tones.

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“These lines are designed to provide a grand selection of beautiful patterns and impeccable quality at a great value,” said Kim Barta, brand manager for Shaw Living. The World Market Umbrella includes the five groupings: Craft, textured, hand-tufted wool rugs; Highlands, a polyester and viscose blended handtufted and hand-carved collec-

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tion; Indonesia, ikat patterns interpreted on hand-tufted 100% wool cut pile rugs; Casablanca, Persian antique rug-inspired looks on hand-tufted, cut pile pieces; and Sculpture, rugs featuring scaled-up romantic designs on a wool and viscose cut and loop construction. Aiming to “try something totally different,” Oriental Weavers/ Sphinx created a new cross-woven

collection that uses a 68-color palette of saturated hues. Dubbed Kaleidoscope, the assortment spans 25 patterns, most of them transitional modern looks and all of them eye-catching in rich pinks, blues, yellows, greens, oranges and every shade in between, noted director of marketing Aaron Gray. The rugs are made in Egypt and are priced to retail for $299 for a 5-by-8. Also new, the Casablanca collection employs a different kind of fiber story that permits for sharper price points and added durability. The rugs are made in the U.S. of a polypropylene and nylon blend and are space-dyed to create a vaster library of patterns for varied tastes. The fiber construction allows for the retail price to hit $249 for a 5-by-8, compared to an allnylon rug that typically sells for $300 to $400. OW/Sphinx added to its growing indoor/outdoor program with Lagos. Domestically made in a cut-loop construction with an eight-color creel, the collection takes the price to $149 – a notch above the company’s other fivecolor category products, which retail for $99 to $129. Lagos comes in 12 patterns. Nourison continues to ramp up its branded designer collections. To its latest addition, the year-ago released Barclay Butera Collection, comes the new Kaleidoscope grouping of 100% wool machine-made and carved rugs. Priced to retail for $799 for a 5-by-8, the pieces come in ikat, animal print, Greek key, and other styles. The long-standing Joseph Abboud line expands with the new Mulholland and Griffith collections. Mulholland rugs feature soft-modern textured and tonal looks; Griffith rugs are made of New Zealand wool and feature update interpretations of menswear-type patterns like hounds tooth. Waverly, also added to the company’s portfolio over the past year, now includes several new area rug designs in fl orals and other traditional looks true to the brand for $129. To its house line, Nourison added the Amore shag, a Turkish polypropylene power-loomed collection in jewel-like solid colors. HTT

1/16/2013 4:54:08 PM


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at Las Vegas Market January 28–February 1, 2013 TO DAY ’S TOTA L M A R K E T P L AC E

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©2012 World Market Center Las Vegas LLC. All rights reserved.

11/26/12 4:46:20 PM


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January 21, 2013

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Before the Announcement, A Review Where Each Contender Earned the Highest Score

HedgeHouse: Product Design Originality: ★ ★ ★ ★ Excellence of Execution: ★ ★ ★ ★ Price/Value Equation: ★ ★ ★ Suitability to Category: ★ ★ ★ ★ The “throw bed,” sophisticated but not precious, rolls into a matching bag/carrier case made of the same fabric. This down and fiber-filled cushion is a new category of comfort. At 40 inches by 70 inches, it’s made of beautiful linen and cotton from Ireland and Belgium with an unusual gold zipper of anodized aluminum — hidden, but a welcome suprise. The versatile new item works well at home and can go anywhere.

Le Cote Francais Maison: Product Design Originality: ★ ★ ★ Excellence of Execution: ★ ★ ★ Price/Value Equation: ★ ★ Suitability to Category: ★ ★ ★ ★ This offering is an usual group of pillows and throws with a French accent. Mixes of vintage and modern fabrics make a contemporary patchwork. Adding to the ensembles is a group of original, artist-designed pillow collections with many unique mixes. Customers can customize an order or choose from vintage “one-of-akind” pieces.

Pyar & Co: Booth Display Display ★ ★ ★ ★ Proportion ★ ★ ★ ★ Communication ★ ★ ★ Experience ★ ★ ★ ★ The booth had a very boutique-ish feel — like you wandered in off of Ocean Drive in South Beach. I kept wondering what makes these pillows different — seems it may be Pyar & Co’s ability to customize to spec. I would suggest going after that angle to solidify reputation and establish that position among its competitors. It was the perfect pairing of atmosphere and product.

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Home Textiles Today

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The Judges Beth Darragh

Patricia Feiwel

Carolyn D’Angelo

Booth Display

Product Design

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America’s Next Great Home Textiles Company A SPECIAL REPORT

Simple Syrup: Booth Display Display ★ ★ ★ ★ Proportion ★ ★ ★ ★ Communication ★ ★ ★ ★ Experience ★ ★ ★ ★ From the name to the display to the characters it was engaging and whimsical and stunning in its simplicity. The execution of the draping on the walls could have been better and quite possibly the shelf systems could use a bit of panache. But this was a booth that had real style, real drama and a product that just begged to be looked at.

Stamattina: Booth Display and Product Design Originality: ★ ★ Excellence of Execution: ★ ★ ★ ★ Price/Value Equation: ★ ★ Suitability to Category: ★ ★ ★ ★ Beautiful bedding as only the Italians can print — and sewn in the United States, a perfect combination. A unique sheeting collection using a re-constituted embroidery machine from the days when we made it here. The mix and match collection of sheets and comforters, pillows and duvet covers features sophisticated shades. Sewn, quilted and assembled here — so don’t worry about extra shipping costs.

Wabisabi Green: Product Design Originality: ★ ★ Excellence of Execution: ★ ★ ★ Price/Value Equation: ★ ★ ★ Suitability to Category: ★ ★ ★ ★ This group of modern, eco-friendly home décor takes its themes from nature. Brightly colored pillows, napkins and runners employ eco-friendly and natural fibers with themes of land and sea. Luscious colors and graphic patterns are hand-printed with environmentally friendly water-based inks. Created, printed and fabricated in the United States.

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1. Fab Habitat’s new recycled cotton rugs include the Canal styles, seen here in the ash and white colorway, which are made of recycled, eco-friendly cotton.

washed linen colors.

2. Creative Women is showing its new Ribbons tablecloths — which come in two sizes, 58-by-98 and 60-by-80 — as well as a runner and matching placemats and napkins. It comes in four colors fit for a picnic, beach outing or family dinner.

6. Sferra is introducing two thoroughly modern geometric prints to its Italian-woven luxury bedding line for spring 2013, one of which is Barrington, seen here. This bold and sophisticated design is printed in Italy and comes in two versatile color ways, navy and chartreuse.

3. The Rug Market America continues to build its youth line of rugs with the new Nurture Collection, which depicts whimsical bees and white, beige and chartreuse leaves in a scatter, patterned rug.

7. Manito Luxury Silk & Linen is bringing out the bubbly with its new Champagne bed ensemble, featuring a three-panel draped bed skirt, flat and fitted sheets, Euro and pillow shams, square and oblong decorator pillows, a duvet cover and a quilted coverlet.

4. Libeco Home’s latest plaid top-of-bed introduction is inspired by the fun and youth of 1960’s longboard surfing. Made of 100% Belgian linen, the yarn dyed pattern of blues, emerald green and sunny yellow brings a breath of summer to any bedroom. It comes in duvet, shams and pillowcases, and coordinates with the Riggs Navy or Santiago Old Denim sheeting collections.

8. Mia + Finn’s newest quilts includes Orla, one of several pieces made by hand using a color cotton thread, matching both the color of the print and the back.

5. Dea Linens’ new Flash shows a digital print on the company’s own sateen fabric. It comes in two colors and is made to coordinate with many of Dea’s gold sateen and pre

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9 Pendelton evokes an Abiquiu Sunset, inspired by the end-of-day scene from the rocky mesa above the Rio Chama in northern New Mexico where the Native American village of Abiquiu sits. This blanket reflects the beauty of the site’s natural red rock cliffs at sunset, layered in bands of gold, brown, purple and maroon.

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1. Cricket Radio’s Montauk collection of decorative pillows feature unusual maritime graphics on bold nautical colors. Like all of the company’s products, each piece is individually silk-screened onto organic, sustainable European linen and sewn in Vermont, and its linen home goods are printed with eco-friendly, water-based inks. 2. Print & Sew USA’s latest offering is inspired by vintage kimono stencils and the Japanese origins of modernism. All products are printed and sewn domestically, as the name suggests.

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3. Indika, a supplier of fairly traded and handmade home furnishings, decor and gifts from India, is showing its new Tree of Life pillow, featuring cutwork appliqué cut from a single piece of cloth and made on unbleached cotton. 4. Oxbow Décor hits the high seas with its new assortment of decorative pillows, which come in the Anchors and Lifebuoys, Red and White Cabana, and Blue Vintage Bathing Suit designs — all available in either antique white linen with antique white linen cording with down fill or in outdoor antique white linen fabric with outdoor antique white linen cording with poly fill. 5. Aalamwaar Textiles is showing its French Country bedding and pillow collection, which employs raw, unbleached cotton fabric that has been hand-block printed and dyed using indigo. The prints are classic and have been picked from the company’s archives of antque wooden blocks.

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6 Kevin O’Brien is introducing the Ovals embellished pillow in several new colors — coral and gray patina, as seen here, as well as in iris. Made of 50% linen and 50% cotton, these pillows feature hand embellished velvet ovals which gently cascade over the surface of the pillow, creating a tranquil design. 7. Deny Designs is introducing its new Budi Kwan’s Retrographic Rainbow shower curtain, made of woven polyester. It measures 69-by-72. 8. Downright’s new Sierra comforter and pillow are filled with the company’s new custom Comforel fiber, an ultrafine microfiber fill that is very smooth and silky. 9. Jacaranda Living’s new Embroidered Diamond Pique shower curtains are made of 100% cotton in a diamond pique and feature ladder lace trim at the hem. 10. Uptown Artworks’ new Lovebirds pillow and Custom 6 line of wedding pillows employ custom text and colors. All are made of eco-friendly cotton/linen fronts and pure cotton backs. 11. The Mayan Store’s new Balance Home Collection includes the Jades & Fuchsia pillow cover, made of natural cotton fabrics and handcrafted by artisan communities in Guatemala. 12. Ebisons Harounian Imports is introducing its Serene Collection which is comprised of very subdued color combinations of Ottoman era Oushaks.

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1. MKC Photography’s owner, artist and designer Michelle Ciarlo-Hayes has created a new line of hand-made table runners constructed of 100% heavy cotton twill that is printed in the USA with eco-friendly pigment inks. 2. M&Z Marketing’s new Versailles accent rug collection comprises handmade jersey cotton shaggy pieces, which are available in four sizes. 3. Kara Weaves, a social enterprise based out of Kerala in southern India, is showing a collection of hand-woven cotton table and bath fabrics. Among the products is the full color table napkins grouping, available in 10 colors. 4. Girls Can Tell is a line of useful gifts, featuring original diagram illustrations of everyday objects. On that note, the company’s new floursack tea towels are milled and printed in the U.S. Available in several designs, seen here is Butcher Pig. 5. Lucky Bon Bon is adding Fruits & Florals to its colorful, reversible placemats, coasters and table runners line. Designed to “inspire joyful living,” these items are all designed and manufactured in the United States and are made of reusable vinyl. 6. Hedgehouse’s throw beds are 30-by-35 pillows that the company described as having “a million uses!” It comes in several colorways and an assortment of trims. 7. The Tailored Nest, a cross-cultural lifestyle brand that offers indigenous artisan textiles, is bringing to market a new batch of handmade shower curtains, bath mats, and robes. 8. Hibe is showing its patented Hibe Comforting Soft Body Wrap, which is being marketed as “a hug of warmth and coziness with the freedom to move around easily and safely.” It is a soft, fitted zip wrap to be worn over clothing to offer added warmth and comfort during leisure times. 9. Berkshire Blanket’s Mongolian Luxury Throw is a faux fur product with the softest of hands. It comes in deep persimmon, sultry gray and a cool cream for an elegant look. 10. Chortex USA invites its customers to curl up comfortably with the new Waffle Robe Group collection. Made in 100% Aegean combed cotton, the inside of each robe consists of cotton terry loops that are fully absorbent and soft for quick drying. 11. Found Object’s Silk Ikat fabric collection is made in Uzbekistan and employs traditional designs interpreted by using centuries-old natural dying techniques. These pieces are woven on narrow hand-looms, and are available in more than 30 colorways. 11

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1. Amity finds serenity with its new Catalina Collection, an all-linen grouping of indigo-colored top of bed components paired with cotton sheeting in crisp white. Five colorways are available.

6. Karastan’s Danforth rug is part of the company’s Crossroads Collection, made in the USA of New Zealand wool. Its striped ikat pattern that is reminiscent of the striated mesa rocks in the Southwest.

2. Woven Workz is building its offering of super-soft and silky blended throws made of bamboo and cotton – perfect for winter or summer use – with the new Bonnie collection. Embellished with fringe, these pieces come in five color combinations -- camel/sky, chocolate/taupe, camel/cream, gray/yellow, and olive/green.

7. Manual Woodworkers’ Forest Owl reversible pillow is made using the outdoor fabric “Climaweave.” Designed by artist Jennifer Brinley, this piece features a whimsical pattern that matches to a companion pillow depicting several owls in a similar setting.

3. Company C celebrates sea life with its new Coastal collection, which includes the Starfish Pillow depicting the creature with beading and set in a cotton backdrop of lagoon (seen here) or the other available colorways – lime and coral. Each piece is framed with a quarter-inch ivory voile flange.

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8. Jaipur’s City collection of hand-tufted rugs encompasses a series of sophisticated urban-inspired looks, like these over-scaled geometrics interpreted in a high/low construction in wool and art silk. 9. Foreign Accents hits the Boardwalk with this new contemporary collection, seen here in the oatmeal and pumpkin colorway.

4. Saddlemans is showing its latest assortment of cowhidemade rugs. New collections include the stenciled Brazilian collection, which includes the black zebra pattern in light gray.

10. Loloi is showing its new Xavier Collection. Made in India of 100% jute, these hand-knotted rugs offer a plush feel and bright, bold color palette.

5. Manos Zapotecas, which in English means hands from Oaxaca in Mexico, is introducing a series of new all-wool pillow covers inspired by tribal elements. Seen here is the Bright Diamonds pillow, hand woven and made in the yellow, blue, red, green and purple colorway.

11. Protect-A-Bed’s Signature Series is a new waterproof fitted sheet-style mattress protector designed to provide a natural and pure sleep surface. The product features 100% natural, Tencel-based fiber that is organic and chemical-free. The mattress protector also contains thermo-regulating properties.

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1. Company C Inc. is introducing the 100% wool flatwoven Chevron Rug as part of the new Summer Brights collection. Inspired by the 60s Op Art movement, the colorful stripes are available in fuchsia, orange and green or cool Capri blue, turquoise and green available palettes. 8

2. Loloi Rugs is showing is new Madeline Collection, power-loomed of 100% polypropylene in Egypt. Designs and palettes are watercolor inspired. 3. Nourison is expanding its Joseph Abboud program with two new rug collections, including Mulholland. 4. Oriental Weavers USA’s Kaleidoscope by Sphinx collection is a new machinewoven grouping made of textured polypropylene. Like the one seen here, the design portfolio emphasizes bright and vibrant colors such as sunshine yellow, tangerine, hot pink and bright poppy set against a more serene and complimentary background of ultramarine blue, citron and chartreuse. 5. The Rug Market America brings a new design concept to market with Steps Boy, part of the company’s Resort collection. The rug is made of UV-coated polyester construction for use both indoors or out. 6. Lotfy & Sons is bringing new varieties of flat weave rugs made of 100% wool in India. Sizes range from 4-by-6 through 9-by-12. 7. Ebisons Harounian is “reincarnating” Serapis and Herizes of yesteryear with a new collection of accent to room-size pieces that are made to look like antique originals. 8. Jellybean’s Secret Garden rug is one of several new designs by Jennifer Brinley made in the company’s new memory foam construction. The rugs are handmade and machine washable.

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1. C & F Enterprises is showing the Blue Oasis, a coastal design incorporating sea grass and shells. 2. Capel Rugs’ newest rugs for its collection with designer Genevieve Gorder includes the 100% wool flatwoven L’Alhambra, which marries a clean graphic design with complex Eastern patterns. 3. Kas Rugs is adding the Versailles collection to its machine-made line. The rugs are eight-color, viscosemade pieces that feature space-dye techniques. 4. Surya Inc. debuts the Brazil collection. The machine-woven rugs are made of 60% viscose and 40% chenille in a high-low construction.

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3 6 ( 4 t 1 * - - 0 8 4 t # & % % * / ( 5)3084 t '63/*563&

ATLANTA Americasmart 3-F-3

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LAS VEGAS WMC A-444

NEW YORK 7W 733

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1. Couristan expands its outdoor offerings with the new Fresco collection. Hand-hooked in China of 100% fiber-enhanced Courtron polypropylene, the rugs are water resistant and treated to prevent mold and mildew. 2. cmi’s Boat House is a striped outdoor rug made of 100% polypropylene. Available colors include light blue, navy, olive, rust red, brown, and natural. 3. Linon and Powell are showing this mod/polyester hand-tufted rug from China as part of the new collection with Bombay Heritage. 4. Rizzy Home’s Vicki Payne Collection includes several new styles such as this loop-and-cut pile constructed, 100% New Zealand wool blend rug hand-tufted in India.

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1. Karastan’s Davina is part of the new Crossroads collection, a Suzaniinspired grouping of rugs woven of fully worsted New Zealand wool in the USA on Wilton (Van de Wiele) looms. 2. Fab Habitat remains true to its eco-friendly and fair-trade principals with Tangier, a new grouping of rugs made from tightly woven recycled plastic straws. 3. Kaleen Rugs is showing the new Mystic Collection, which is handcrafted from washed virgin wool. 4. Momeni goes global with the new Atlas Collection, a hand-woven grouping of rugs made of 100% New Zealand wool in India.

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Today’s fashions are constantly evolving. At Shaw Living, we employ talented designers and colorists who track the trends and create rugs targeted to your customers’ tastes and budgets. The result is great designs that sell. Fashions may change; our commitment to style is eternal. FLOORING BY

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1. Classic Home Rugs is offering casual contemporary elegance with its new collection of wool rugs in organic patterns and palettes, like this one titled Heather Groove Grey. It is available in accent through room-size dimensions. 2

L.R. Resources’ Rock Collection is machine-made in Turkey of 100% frise soft yarn. Its pile is thick for a shaggy and contemporary look and feel.

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3. Safavieh will introduce a new licensed collection by Thomas O’Brien for the Safavieh Couture line. The eco-friendly rugs are hand-knotted in India of a blend of hemp and jute yarns. 4. The Powell Company is showing more than 60 licensed Bombay Heritage rug styles, including 36 new designs in a variety of constructions. Luxe is a plush shag made of microfiber.

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LAS VEGAS Jan 28th - Feb 1st Showroom B-480

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PEOPLETodaY Valley Forge Fabrics Names New Marketing Manager FORT L AUDERDALE, FLA. — Hos-

pitality supplier Valley Forge Fabrics has hired Amber Gapinski as marketing manager, reporting direcly to president Diana Dobin. She succeeds Ken Koneck, who is relocating to Los Angeles after

nine years with the company to be with his partner. “Amber was selected after a long and extensive search. Her background of marketing, social media and public relations brings a fresh AMBER GAPINSKI perspective and energy to Valley Forge,” said Valley Forge Dobin. Gapinski pre-

viously had marketing responsibilities with The Greater Hollywood Chamber of Commerce and Stress Free Corporate Housing. Gapinski will oversee all Valley Forge brand communication including print, online advertising, media relations, website, graphics, trade shows and conferences. HTT

Famulak Replaces Darling at Li & Fung US H ONG K ONG — In an alert to

ing and supply chain firm said much of the profit hit came from slumping business in the U.S. “Except for LF USA, all other parts of the group’s business have performed as expected,” the company reported. Famulak was named presi-

dent of LF Europe in May 2012 as well as president of DSG, the subsidiary Li & Fung created in 2010 to service Wal-Mart Stores. Famulak joined Li & Fung in 2000 as an executive vp. The company will disclose full results for the fiscal year ended Dec. 31 in March. HTT

the National Retail Federation, tive director. announced that Mindy GrossGrossman is credited with man, ceo of multi-chanleading the transfornel retailer HSNi, was mation of HSNi into elected as the new chair a lifestyle network, of its board of directors. diversifying its portfoSet to serve a two-year lio of brands and personalities and forging term, Grossman replaces relationships between Kip Tindell, chairman the entert ainment and ceo of The ConMINDY and retail communitainer Store. GROSSMAN ties. She has evolved “With over three HSNi the traditional TV netdecades of retail experiwork into a multiplatence, Mindy is a perfect form business and today, HSN. example of the opportunities com is a top-10 most trafficked that exist within our industry. e-commerce site, with digital I can’t think of anyone better accounting for more than 35% suited to guide the NRF Founof HSN’s total revenues. dation as we begin our journey to cultivate the next generaPrior to taking HSNi pub-

of Interactive Corporation. A 35year veteran of the retail industry, she previously served as a corporate officer and global vice president of Nike Inc., and led Nike’s $4 billion apparel business from 2000 to 2006. In addition Grossman’s leection, NRF Foundation also elected three new executives to serve on its board. They are: • Bill Brand, executive vp of programming, marketing and business development, HSN; • Audrey Robertson, vpof cultural programs, community relations and social media, The Container Store, Inc.; • Anne Voller, vp of talent acquisition, Macy’s, Inc. HTT

investors on Jan. 11, Li & Fung warned of a projected 40% drop in core operating profit for 2012 and announced Dow Famulak replaced Rick Darling as president of Li & Fung USA effective Dec. 19. The international sourc-

Kas Promotes Reiss with one of its heftiest batches her 12th anniversary with the of new product introductions in company, Wendy Reiss was memory — 26 new collections and 350 new designs, recently promoted at which range from handKas Rugs to vp, key painted flat-woven styles accounts. through higher-end wool She previously varieties. served as key account “This is the first marmanager, sales and ket in a while that we’ve marketing. been able to bring in In her new post, higher price points,” she s h e c o n t i nu e s t o WENDY REISS said. “People are still report to Rao YarKas Rugs looking for good values. lagadda, company But they are now more president. “I am very excited about this open to new qualities. They are new opportunity,” she told HTT ready to look first at product and at the Atlanta International Area design before they ask about the Rug Market. “And I am very glad price point. They want to stay to be working all these years with competitive but they are seeing that innovation is important.” such a wonderful company.” Kas Rugs came to market HTT

SOMERSET, N.J. — In line with

Orian Promotes Spoors to E-commerce, DeBrew NRF Foundation Elects HSNi’s Grossman as Chair N Y — The NRF Foun- tion of retail leaders,” said Ellen lic in 2008, Grossman had been to Marketing, Hires Sales Reps dation, the non-profit arm of David, NRF Foundation execu- ceo of IAC Retailing, a division EW

ORK

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ANDERSON , S.C. — Looking to expand its reach both among independent furniture and rug stores as well as in the online retail landscape, Orian Rugs has made several promotions and hires in its marketing and sales forces. Amanda Spoors, formerly senior customer service representative, has been promoted to e-commerce administrator, reporting to Don Newton, svp. Morgan DeBrew, previously a sales support assistant, is now associate marketing manager, in

charge of market research, customer research and marketing for all levels of retail covered by Orian. She, too, reports to Newton Additionally, the company has added 14 independent sales representatives to its sales force to promote its Gallery program, which specifically serves furniture and rug stores. “We are expanding our team to fill open territories and find new business.” Newton said the plan is to add 10 more reps to the sales force over 2013. HTT

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WithIt Announces Board of Directors G REENSBORO , N.C. — WithIt, the women’s leadership network serving the home and furnishings industries, announced its 2013 board of directors. Betty Lyn Eller, vp, home division of marketing agency IMRE, takes the helm as 2013’s WithIt president. “Being involved in WithIt is an investment in your success and your professional future,” Eller said. “This is your organization and it’s up to you to get involved and see the return on your investment.” WithIt was founded in 1997, as a non-profit dedicated to mentoring, education, networking and leadership development. The group exists to encourage and develop leadership opportunities for women. As well, the organization connects, brings recognition and supports women who have achieved top leadership. WithIt provides opportunities for women to mentor or be mentored, teach or be taught and encourage all women who aspire to grow their leadership. The WithIt board is made up of an executive committee, vice presidents who lead committees, vice presidents who represent industry functions and vice presidents who represent geographic regions. Serving in 2013 in addition to Eller are: • Chairman, board of governors, Mary Leigh Howell, principal, Howell Communications • Chairman, WithIt, Julia Rosien, chief idea officer, Social North • Vice President/President Elect, Violette Forman, general manager, Havertys Furniture • Secretary, Cindy Williams, vice president, sales, Wright Global Graphic Solutions • Treasurer, Peg Whitehurst, vice president, finance, Norwalk Furniture Vice presidents and committee chairs are: • Education: Pat Bowling, vice president of communications, American Home Furnishings Alliance • Marketing: Amanda Williams, public relations account supervisor, Wray Ward • Media: Lisa Hanly, vice president, corporate communications/public relations, Furniture Brands

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• Membership: Kim Grubb, vice president, sales, Wright Global Graphic Solutions • Mentoring: Amy Schmidt, vice president of merchandising communications, FurnitureDealer.net • Networking: Margi Kyle, owner and interior designer, The Designing Doctor

• Social Networking: Dana Helms, social media community manager, Social North Vice president at large officers, serving as representatives of industry functions, are: • Manufacturing, Carol Gregg, president, Red Egg • Youth Outreach, Victoria Valentinas, visual merchandis-

ing coordinator, Bassett Furniture • Supplier/Design, Libby Langdon, president, Libby Interiors Inc. Regional vice presidents are tasked with building membership and developing events in their regions. These 2013 officers are:

• Virginias/Carolinas, Trisha Kemerly, president, WhipSmart Creative • International, Donna Bartlett, president, ViewIt Technologies Sara Lyke remains WithIt’s executive director and Amy VanDorp is membership/media manager. HTT

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Home Textiles Today

> hometextilestoday.com

January 21, 2013

BUSINESS TodaY Gordmans Lowers Outlook O M A H A , N E B . — Gordmans cline to slack season business outperforming plan in both sales Stores has adjusted its fourth as well as a lack of broader se- and operating profit, he added. “We opened nine new stores quarter guidance after four quar- lection in other, unnamed merin fiscal 2012, a 50% increase in chandise categories. ter comps declined 4.6%. “We are aggressively manag- new locations from the previous The 83-unit apparel and year and the home retailer now exmost stores pects revenue for the “We are aggressively that we have fourth quarter ended managing inventories to opened since Jan. 12 to be about ensure that we are well 2005, and $203 million, up 9.7% positioned as we transition entered four from last year’s fourth into the first quarter of fiscal new markets: quarter. Previously, 2013, which will negatively Salt Lake Gordmans had projectimpact our margins for the City; Ogden, ed fourth quarter rev- JEFF GORDMAN Gordmans fourth quarter.” Utah; Boise, enue in the range of Idaho; and $213 million to $215 ing inventories to en- Indianapolis,” said Gordman. million. In 2013 the company plans Fourth quarter earnings per sure that we are well positioned share are expected to range from as we transition into the first to open 10 new stores in six new 35 cents to 37 cents, down from quarter of fiscal 2013, which will and two existing markets. “In53 cents in the year-ago quar- negatively impact our margins cluding these locations, we will have increased our store base by ter. Gordmans had most recent- for the fourth quarter,” he said. Same-store sales for January nearly 40% over a three year pely expected EPS of 58 cents to month to date are up mid-single riod to 93 stores from 68 loca61 cents. President and ceo Jeff Gord- digits, and new stores opened tions at the end of fiscal 2010,” man attributed the comp de- from 2008 through 2012 are he said. HTT

Same-store sales

Post-holiday Comps up Slightly NEW YORK — Same-store sales rose 1.9% in the out of winter inventory and drive sales by pricsecond week of January following a 2.1% gain ing and advertising,” she noted. “Discount stores, on the other hand, rethe prior week, according to the Johnson Redturned to a more normal environment followbook Retail Sales Index. Month-to-date, January was up 2.0% com- ing the holiday season, showing strong business pared to January of last year, relative to a tar- in consumer basics and food,” she added. geted 2.3% gain. Month-overJohnson Redbook Index month showed a 0.3% drop, Second week of January, year-over-year % change relative to a target of a flat WEEK ENDED 1/5 1/12 1/19 1/26 2/2 MONTH TARGET reading. Department stores* 1.0 0.8 0.9 1.3 Consumers continue to reDiscounters 2.6 2.5 2.6 2.9 deem gift cards. Sales leader Redbook Index 2.1 1.9 2.0 2.3 lists varied widely from store *Including chain stores and traditional department stores to store, which is fairly typicalSource: Johnson Redbook Index ly of a transitional, trend-less, promotion driven month, exThe focus in January is on shifting and clearplained Catlin Levis, Redbook analyst. “Department stores are typically volatile in ing out merchandise to make room for ValenJanuary as they work through the annual clean tine’s Day offerings and spring sets. HTT

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Online Retailers Identify 2013 Priorities N EW YORK — More than half (51%) of online retailers will focus on checkout optimization, alternative payments, user experience, testing, and product detail page enhancements this year, according to the 2013 Shop.org/Forrester Research Inc. State Of Retailing Online survey released last week. “While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience,” said Shop.org executive director Vicki Cantrell. She added: “Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.” The survey found 43% of retailers said mobile and tablets are among their top three priorities for 2013. Many companies plan to invest in new or improved mobile apps and mobile-optimized sites, analytics, and traffic and conversion growth. Among other customer experience investments this year,

More than one-quarter (27%) of retailers surveyed said they will undertake site redesign, including overhauling the “look and feel” and implementing responsive design changes. The survey found 58% of retailers surveyed said their conversion rates in 2012 grew over 2011, and many companies reported their cart abandonment rate was either stable or even down compared to 2011. Respondents were split about mobile’s impact on conversion rates: 36% of retailers surveyed said that mobile sales and traffic have helped their company’s overall web conversion rate, while 29% experienced a negative impact. “With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers,” Shop.org reported. More than half (53%) said they managed to increase the average order value for repeat customers over the past year, and 52% have seen an increase in their repeat customer rate. HTT

BY THE NUMBERS 58% said conversions improved in 2012 53% saw an increase the average order value for repeat customers in 2012 52% saw an increase in repeat customer rate in 2012 43% said mobile and tablets are among their top three priorities for 2013 27% will redesign their sites in 2013 Source: 2013 Shop.org/Forrester Research Inc. State Of Retailing Online survey

1/16/2013 6:15:01 PM


News

> hometextilestoday.com

January 21, 2013

Home Textiles Today

35

American Textile Co. Launches New AllerEase Logo DUQUESNE, PA. — Solution bed-

ding products provider American Textile Company (ATC) has updated the look of its AllerEase brand for consumers. “ATC conducted extensive consumer research to ensure AllerEase not only continues to deliver on the allergy treatment positioning for which our mattress and pillow encasements are known, but broaden our reach to other product categories, including mattress pads, comforters and pillows,” explained Mette Odom, vo of marketing. Based on the AllerEase brand promise of “Easy-Clean-Relief,” ATC developed and launched several product extensions over the past year. Sales growth supported this research, setting the complete re-launch in motion and moving AllerEase beyond a basic bedding cover that reduces

allergens, to a complete ‘clean and fresh’ bedding solution. “With our brand refresh, we’re better communicating AllerEase’s features online, on package and in store to assist our retail partners in educat-

ing a wider range of consumers about the benefits of protective bedding,” said Blake Ruttenberg, evp of sales, marketing, and product development. Research also showed that allergen-barrier bedding appeals

to allergy and non-allergy sufferers. A predominant number of mothers said they were seeking ways to keep their homes cleaner and fresher, helping to protect their families. “The new logo was designed

to connect with those mothers and with the expansion of the AllerEase assortment of products, we’re giving moms a way to help the whole family sleep well and feel better,” Odom added. HTT

Feizy Marks 40th Anniversary DALLAS — Feizy Rugs is celebrating its ruby — or 40th -- anniversary at the Dallas Market Center during the Total Home & Gift Market, which runs through Jan. 22. Located in space 1-102 of the World Trade Center, Feizy has exhibited at the Dallas Market Center since 1976. John Feizy founded the company as a small retail rug store in Dallas carrying only fine, handknotted rugs. Following a family tradition of buying, selling and collecting Oriental rugs that spanned four generations, his goal was to epand the business to a broader market. Soon after, he leased a space at Dallas Market Center and began to work exclusively with the trade. Recognizing the demand for a variety of unique programmed rugs, he expanded his operation to include rug designers both in Dallas and overseas, and the company’s collections rapidly grew to encompass the Feizy Fine Rug Collection as well as the Feizy Home Collection. Feizy is marking its anniversary with new introductions, incentives and happy hour parties each night of market in its showroom. HTT

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1/16/2013 6:15:50 PM


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Home Textiles Today

January 21, 2013

Calendar January 22 – 25 Interiors Birmingham The National Exhibition Centre (NEC), Birmingham, UK +44 (0) 20 7921 8408 www.interiorsbirmingham.com

26 – 30 New York International Gift Fair Jacob K. Javits Convention Center, Passenger Ship Terminal Piers, New York (800) 272-7469 www.nyigf.com 25 – 31 New York Home Textiles Market Week At the New York International Gift Fair, Jan. 26 - 30

At 230 Fifth Avenue, Jan. 26-31 At 7 W New York, Jan. 26-30 (800) 272-7469 www.nyhometextilesmarketweek. com

Mandalay Bay Convention Center Las Vegas (866) 860-1975 www.surfaces.com

28 – February 1 27 – 31 CGTA Gift Show Toronto International Centre; Toronto Congress Centre, Toronto, Canada (416) 679-0170 www.cgta.org/Assoc/Home.aspx

28 – 29 Dallas Fabric Show Dallas Market Hall, Dallas, TX (214) 655-6100 www.dallasmarketcenter.com

28 – 31 Surfaces

Las Vegas Market World Market Center, Las Vegas (702) 599-9621 www.lasvegasmarket.com

February 3– 6 Intirio Flanders Expo, Gent, Belgium +32 09/24 38 450 www.intirio.be

3–7 Spring Fair The National Exhibition Centre (NEC), Birmingham, UK

(609) 921-0222 www.springfair.com

www.ambiente.messefrankfurt. com/frankfurt

12 - 14

March

Expofil Parc des Expositions, Paris-Nord Villepinte, France +33 (0) 4 72 60 65 00 www.expofil.com

17

12 – 15

18 – 21

Texworld Paris Le Bourget Exhibition Centre, Paris, France +33 155 268 989 www.texworld.messefrankfurt.com

New York Home Fashions Market Home Fashion Products Association (212) 297-2122 (Kellen Co.) www.homefashionproducts.com

15 – 19

17 – 20

Ambiente Frankfurt Fair & Exhibition Center, Frankfurt am Main, Germany (770) 984-8016

ASD Las Vegas Las Vegas Convention Center Las Vegas, (310) 481-7300 www.asdonline.com

HTT’s New York Winter Market Kickoff Party (646) 805-0226 www.hometextilestoday.com

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World Rug Gallery, a Turkish manufacturer of machine made area rugs, with significant inventory stocked in the U.S. is seeking independent agents who are successfully selling to the Home divisions of any of the following accounts: Clubs: Dollar Stores: Home Improvement: Sam’s Dollar General Home Depot BJ’s Family Dollar Lowes Fred’s General Merchandise: Anna’s Linen’s Big Lots Kirkland’s Ocean State We offer Turkish pricing, U.S. inventory, & proven E-com. Visit us at www.worldruggallery.com, or email us at info@worldruggallery.com

Home Textile importer based out of New Jersey seeks a Creative design professional with 3 + years exp designing soft home textiles products for national chain retailers. Must know Photoshop & Illustrator. Creativity and Innovation skills a must. Send Resume in Confidence to: recruitment.newjersey@gmail.com

Established high end Home Textile Manufacturer, DI and Distributor is offering an excellent opportunity for those well connected sales professionals in North America and globally. Send resume to: Attn: BB187 at classifieds@sandowmedia.com We are currently looking for independent contractor commission sales representatives to call on Retailers. We are a newly formed business with under one year of operation. We import window treatments and furniture protectors. This is an excellent opportunity to grow with a new company. Contact: Evan Markowitz C: 914-960-9356 emarkowitz@greenpointd.com Experienced Sales Reps Wanted – Home Textile Industry – Base Salary plus commission. Major Manufacturer with US distribution looking for a hard working individual with proven salesmanship ability. Spanish speaking is a plus. Trade Show experience is a plus. Contact: info@cathayhome.com

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Variety Wholesalers, Inc. seeks Domestics Buyer to develop and implement merchandise plans for the department to ensure that departmental financial plans, objectives and merchandise strategies are achieved. Salary commensurate with experience. Send resume Attn: Human Resources - B#1 to poverton@vwstores.com SUBSCRIBE Home Textiles Today is the fashion and business source home textiles industry executives turn to every week to learn the latest developments bound to affect their businesses. Go to:

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Home Textiles Today

January 21, 2013

News 360 Park Avenue South, New York, N.Y. 10010 Tel: (646) 805-0227; Fax: (646) 365-2307 www.hometextilestoday.com www.facebook.com/httmag

Rizzy Home Gets New Address in Las Vegas C ALHOUN, GA. — Rizzy Home, manufacturer of handmade rugs, textiles, and furniture, has new digs in Las Vegas – a roomier showroom in a new location at the World Market Center. In time for the market later this month, Rizzy will be opening its new space in Building A on the fourth floor in suite A-444. The company was previously located in Building B.

With more than 9,300 square feet, the company now has more room to “sport an expanded selection of rugs, textiles and occasional furniture.” Mark Ferullo, vp of sales, explained: “We will be showing hundreds of new designs in all our categories; several new rug collections, expanded pillow area and new selection to our kilim furniture collection.

We’ve also created an area for buyers to come in and enjoy a hot lunch or cup of coffee and get off their feet.” The ribbon cutting ceremony will be held Jan. 29 at 3 p.m. and will be followed immediately by a party. Hors d’oeuvres and drinks will be served, and attendees will be invited to enter a drawing to win an iPad and other prizes. HTT

Capel Rugs Releases Newest Edition of The Guide

Loloi Brings 15 New Collections, iPad Mini Giveaway to Vegas

TROY, N.C. — Capel Rugs has released the 2013 edition of its catalog, “The Guide,” with 240 pages offering ideas that encourage readers to be their own interior decorators. Capel, which has been in business since 1917, introduced the new “Guide” at this month’s Atlanta International Area Rug Market and is mailing it to 10,000 dealers nationwide. Company officials said the publication provides creative ideas for mix-and-match patterns and helpful information about each featured piece. Readers can browse rugs by room, collection, rug construction, texture, designer and color. The catalog features Capel designers and brands including Genevieve Gorder Rugs, Biltmore Rugs, Kevin O’Brien Rugs and Williamsburg Rugs. The designer line offers an eclectic range of looks, motifs and textures. Many Capel products bear the Made in the USA seal. HTT

DALLAS – Loloi Rugs is coming to Las Vegas Market later this month with a new promotion for its buyers – an iPad Mini giveaway for qualifying orders made by retailers over the five-day event. In addition to the promotion, Loloi has15 new collections it is bringing to market, which will be on display in the company’s newly expanded 17,800-square-foot showroom, located in Building B, suite No. 480. HTT

Williams-Sonoma Sees Holiday Comp Boost SAN FRANCISCO — Williams-Sonoma Inc. said holiday sales for the period between Oct. 29-Dec. 30 last year rose 4.8% to $1.014 billion. Comps for the season climbed 4.4%. President and ceo Laura Alber said the results were within the range of the company’s expectations. “Our holiday performance reflects the strength of our brands in a period of consumer uncertainty and intense promotional activity across the retail industry,” she added. The plan for 2013 includes developing new businesses and continuing global expansion, including its first stores in Australia. HTT

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EDITOR-IN-CHIEF Jennifer Marks 10 Ocean Blvd #8B Atlantic Highlands, N.J. 07716 (732) 204-2012 | jnegley@hometextilestoday.com PUBLISHER/EDITORIAL DIRECTOR Warren Shoulberg (646) 805-0226 | wshoulberg@hometextilestoday.com SENIOR EDITOR Cecile B. Corral 428 Bianca Ave. Coral Gables, FL 33146 (305) 661-7493 | cbcorral@aol.com MANAGING EDITOR Julie Murphy (646) 805-0224 | jmurphy@hometextilestoday.com CONTRIBUTING GRAPHIC ARTIST Desiree Nunez (646) 805-0233 | dnunez@giftsanddec.com DIRECTOR OF MARKET RESEARCH Dana French (336) 605-1091 | dfrench@sandowmedia.com ASSOCIATE PUBLISHER, ACCOUNT MANAGER SOUTH/EAST/CHINA Jeff Reeves (336) 605-1009 | jreeves@hometextilestoday.com ACCOUNT MANAGER NORTHEAST/MIDWEST/ WEST COAST/CANADA Mary McLoughlin (646) 805-0227 | mmcloughlin@hometextilestoday.com CLASSIFIED AD SALES Spencer Whittle (336) 605-1027 swhittle@sandowmedia.com Karen Hancock (336) 605-1047 khancock@sandowmedia.com MANAGER, EUROPE Mirek Kraczkowski Tel: 48 22 401 70 01; Fax: 48 22 401 70 16 | kraczko@aol.com MANAGER, INDIA Kaushal Shah Cell: 91-9821715431; Tel: 91 22 2305 9305/6/7 Kaushal@kaushals.com PRODUCTION MANAGER Rich Lamb Tel: (336) 605-1074; Fax: (336) 605-1143 | rlamb@sandowmedia.com DIRECTOR, WEB OPERATIONS Chris Schultz | (336) 605-1076 | cschultz@sandowmedia.com MANAGER, CLIENT SERVICES, WEB ADVERTISING Dan Sage | (336) 605-1080 | dsage@sandowmedia.com E-MEDIA PROJECT MANAGER Missy Axe | (336) 605-1005 | maxe@sandowmedia.com DIRECTOR OF AUDIENCE MARKETING Allison Ternes (704) 573-9007 | aternes@sandowmedia.com

Vegas Market VEGAS FROM PAGE 1

have a very busy winter market and believe that this will be our best market yet, which will hopefully give us a very quick start to 2013.” Bell said the company has locked up meetings with both existing customers and potential customers. He is also expecting high walk-in traffic due to company’s showroom location and promotions at the show. Counting on walk-in business as well is Manos Zapotecas, a recently formed supplier of pillow covers, rugs, tapestries and handbags. “As a new business, we are definitely counting on a lot of walk-in business,” said owner Shelley Tennyson. “We feel our products will definitely attract a lot of attention.” Ben Chabra, president of Amity, is more sanguine about the appointment outlook. Lots of customers are calling themselves to make appointments without even us calling

them. Usually summer market in Vegas has better walk-in traffic, but I think this year we expect walk-in business even during this winter market as stores had a very good holiday season so they would be looking to re stock. Business opportunities for the show seem to be running toward the middle to high end, according to many of the attendees HTT interviewed. “I think the end consumer is more confident than they’ve been in previous years, but also just plain tired of being ultra conservative with their money. With this forecast in mind, we’ve introduced many middle tier and high end products for the January markets,“ said Cyrus Loloi, principal, Loloi Rugs. That’s where Bedford Cottage/Kennebunk Home is focusing as well. “We really are more about mid to upper, not budget, and continue to develop great looking products within those price points,” said Richard Sherman, president. HTT — Wayne Marks

PRESIDENT, FURNITURE TODAY GROUP Kevin Castellani (336) 605-1034 | kcastellani@sandowmedia.com FOUNDING EDITOR-IN-CHIEF Carole Sloan 1979-2011

SANDOW MEDIA PRESIDENT AND CEO Adam I. Sandow CFO/COO Christopher Fabian VP CREATIVE AND EDITORIAL Yolanda E. Yoh EVP, GROUP PUBLISHER James N. Dimonekas SUBSCRIPTIONS: U.S.A. (866) 456-0405 All other countries: (515) 247-2984 HTTcustserv@cdsfulfillment.com FAX SUBSCRIPTIONS: 1-866-310-7181 THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY® 360 Park Avenue South, New York, NY 10010 Telephone: (646) 805-0227 Fax: (646) 365-2307 USPS 497-490 HOME TEXTILES TODAY (USPS 497-490) (ISSN 0195-3184) is published 29 times a year except for the weeks of 2/4, 2/18, 3/4, 3/25, 4/8, 4/22, 5/6, 5/20, 6/3, 6/17, 7/1, 7/15, 7/29, 8/12, 8/26, 9/9, 9/30, 10/14, 10/28, 11/11, 11/25, 12/9 and 12/23 by Furniture/Today Media Group, 360 Park Avenue South, 17th fl., New York, NY, 10010 a subsidiary of Sandow Media LLC, 3651 FAU Boulevard, Boca Raton, FL 33431. Periodicals postage paid at New York, NY, and additional mailing offices. HOME TEXTILES TODAY copyright ©2013 by Sandow Media LLC. Annual subscription rates: U.S. and Canada $189.97; 1 year, other countries $345.97 for surface mail . All payments must be made in U.S. currency. Subscription inquiries: HOME TEXTILES TODAY, PO Box 5879, Harlan, IA 51593-1379. Phone: (866) 456-0405. HOME TEXTILES TODAY and THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY are registered trademarks of Sandow Media LLC, used under license. Sandow Media LLC does not assume and hereby disclaims liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident or any other cause whatsoever. (Posted under Canadian International Publication Agreement No.40624074. Sandow Media/CDS (Mint Hill) POSTMASTER: Send address changes to HOME TEXTILES TODAY, P.O. Box 5879, Harlan, IA, 51593-1379 Email: HTTcustserv@cdsfulfillment.com. Return undeliverable Canadian addresses to: RCS International; APC; PO Box 503, RPO West Beaver Creek, Rich Hill, ON L4B 4R6

1/17/2013 4:41:15 PM


March 17-21, 2013 Spring NY Home Fashions Market Week Major Showroom Buildings Throughout Market

For exhibition space, please contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553 Warren Shoulberg, Publisher, Home Textiles Today wshoulberg@hometextilestoday.com (646) 805-0226 Ms. Kaushal Shah, Manager, HTT India, kaushal@kaushals.com 91-22 6663 4597

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