Why
HOMETRENDS?
HomeTrends is your Home Improvement Business Marketing Plan. We specialize
in lead generation specifically for the home improvement industry. Our sole focus is to generate leads for our clients and because of this single-minded focus, we are able to deliver leads to our clients better than anyone else. We believe in the entrepreneur and supporting local businesses to create a successful and strong economy.
We believe in challenging the status quo — in the way we represent our clients, in the way we create and build our magazines, and in the companies we choose to represent. We do this by rejecting traditional practices when marketing our partners and focus on new and inventive ways of putting quality contractors in contact with qualified customers. We accomplish this by:
• Tailoring our program to your unique needs and goals.
• Creating a publication that is beautifully
designed and equal to the sophistication of the high-end partners we represent, all the way down to the premium special order paper we use for the publication.
• Limiting the size of each issue. Once it’s sold out, it’s sold out.
• Maximizing your dollars by limiting the
number of businesses in each category to three.
• Offering pricing plans unique to HomeTrends in the print media industry.
• Leveling the field of competition by ensuring
all partners represented in the magazine have established a reputation for ethical behavior.
• Creating partnerships that reward loyalty and consistency on both sides of the table.
• By acting as an advertising consultant that
not only offers expertise on print media, but also on other forms of advertising.
FOR ADVERTISING INFORMATION CALL 469.445.1544 • 100% focused on the home improvement
• Highest level of frequency: delivered 12 times
• Guide to the best local home improvement
• Results driven: call to action advertising
industry
companies in North Texas
• Targeted distribution to high income, single family homes
annually
• Measurable ROI with call tracking analytics • 100% pre-screened and approved advertisers
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
TARGET DEMOGRAPHICS DFW EAST
MAILING TO 150,000 HOMES
121
75078
75071 380
380
75033 75070
75069
75035 75
isvi
75034
lle L
ake
Dallas North Tollway
Lew
75056
35E
75013
121
75024
75002
75025 75023
75057 75093
75075
75010
121
75007
161
75287
75074
75094
75082 183
35E
SELECT TARGETED DISTRIBUTION OF THE TOP OWNER-OCCUPIED HOMES OVER 285K DFW EAST: COLLIN COUNTY Income Average
Average Homeowner Age
$168,175
48
Home Value Average
Average Age of Homes
$398,177
15.9
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
TARGET DEMOGRAPHICS DFW WEST MAILING TO 150,000 HOMES
35E
75205 35W
76210 35W
76226
Lewisville Lake
76247
75077
35E
75028
114
121
75022 Gra
76262
pe
76052
vin
75067
eL
ake
161 121
114
75019
76177 76092
35W
76244
76051
76248
114
76034
76182 76148
76054
820
75063
76039 161
76021
183
183
820
SELECT TARGETED DISTRIBUTION OF THE TOP OWNER-OCCUPIED HOMES OVER 285K DFW WEST: DENTON/TARRANT COUNTY Income Average
Average Homeowner Age
$117,481
49
Home Value Average
Average Age of Homes
$407,222
17.4
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
2018 PRODUCTION SCHEDULE Mailing 12 times annually CALL NOW TO RESERVE YOUR SPACE
469.445.1544 ISSUE
SALES DEADLINE
ART DEADLINE
IN-HOME DATES
FEBRUARY
JANUARY 16
JANUARY 23
FEBRUARY 12 & 26
MARCH
FEBRUARY 13
FEBRUARY 20
MARCH 12 & 26
APRIL
MARCH 13
MARCH 20
APRIL 16 & 30
MAY
APRIL 10
APRIL 17
MAY 14 & 29
JUNE
MAY 15
MAY 22
JUNE 11 & 25
JULY
JUNE 12
JUNE 19
JULY 16 & 30
AUGUST
JULY 17
JULY 24
AUGUST 13 & 27
SEPTEMBER
AUGUST 14
AUGUST 21
SEPT 17 & OCT 1
OCTOBER
SEPTEMBER 11
SEPTEMBER 18
OCTOBER 15 & 29
NOVEMBER
OCTOBER 16
OCTOBER 23
NOVEMBER 12 & 26
DECEMBER
NOVEMBER 13
NOVEMBER 20
DECEMBER 10
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
DIGITAL OFFERINGS HOMETRENDS YOUR ONLINE MARKETING PROFESSIONALS
SEARCH ENGINE OPTIMIZATION People have to be able to find you to do business with you. Our SEO services get your company first page listings in the search engines and the visibility you need to to find and attract new customers.
WEBSITE DESIGN The goal of the sites we create is to convert users into customers. We have heavily researched which elements need to be on the site and the positioning to give our clients the advantage over their competition.
SOCIAL MEDIA Branding, relationships, loyalty, and leads, all can be achieved through social media. Find out how your business can can thrive in a social setting and build the trust of individuals online.
REVIEW INSURANCE Have a bad review that is nagging your company? If not, the reality is, it’s only a matter of time until you do. Customers are trusting consumer reviews more than ever, so it makes sense to have a strategy that will promote your business in a positive light.
PROPOSAL MAKER
CUSTOMER RELATIONSHIP MANAGEMENT Our CRM system will take care of all of your customer storage needs. Anywhere you have internet access, you will have access to your customers’ information, the ability to run productivity reports, send emails, etc.
ANALYTICS We can track website and ad campaign data in real time to show you the exact results of your digital strategies. Analytics is an excellent way to demonstrate the concrete value of social media, paid search, and SEO.
FOLLOW-UP MARKETING Follow-up is an area most businesses struggle with, and it is so crucial throughout the sales process. Our systems will increase your closing percentages, while getting better traction on your marketing dollars.
Create attractive proposals that you can send to your potential clients in a matter of minutes. Our easy to learn proposal maker software is a powerful tool that makes designing proposals simple.
Call today and book an appointment with our online professionals!
469.445.1544 107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
SOLO & INSERTED POSTCARDS Designed, Printed, and Mailed with the Magazine LDP CARD 9” X 5” Compared to a solo mailed postcard, the lowcost and geographic targeting of the LDP card make it the number one add-on product we offer.
SPOTLIGHT 8.25” X 4.75” Stand-alone oversized insert randomly placed inside the magazine.
SKYSCRAPER 11.875” X 5” This stand-alone oversized insert is randomly placed inside the magazine and extends above the top edge of the magazine by 1 inch.
SIDELINE 9.875” X 6.75” Stand-alone oversized insert randomly placed inside the magazine and extends past the right edge 1.5 inches
WHAT’S SO SPECIAL ABOUT INSERTED POSTCARDS? Postcards that are mailed with our magazines give your business a “stand alone” presence in the mailbox at a cost far less than mailing solo post cards… but with the same exposure and returns! Sorry, only one per magazine issue. (ALL POSTCARDS HAVE A 15K MINIMUM)
• Superb lead generator; shared mail pricing • Target specific zip codes • Target homeowners that need your products and services
• Full color, glossy 2-sided finish & full bleed
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
CALL TRACKING METRICS & MEASUREMENT Call tracking helps your business get more phone calls by identifying the most effective marketing and sales efforts. It also helps drive more sales. Call tracking is essential for any business that relies on phone calls and wants to increase call volume and revenue.
Tracking your marketing performance has never been easier than this. Our proprietary measurement system provides 24/7 notifications, real time reporting, notifications & call history.
• Time is money. There is NO longer
need to listen to each call. Our system deciphers through the calls and tells you which ones made an appointment, was SOLD, or need to be followed up with.
• Great training tool for your sales staff. Records every conversation.
WHAT IS CALL TRACKING? Call tracking is a business practice that leverages technology to measure consumers’ behavior before and during phone calls. This provides data that can drive smart decisions for marketing and sales.
HOW DOES CALL TRACKING WORK? Call tracking software incorporates unique tracking phone numbers. These tracking numbers are assigned to individual customer engagement points. Then when a potential customer calls from one of the engagement points, the inbound call is automatically associated with that specific marketing source. Anytime a person dials a tracking number, the call runs through the software system. The software is also able to record the conversation. Thus sources that drive the most phone calls and best leads are deemed to be the most effective. Tracking numbers are used for our digital and traditional products and can even link to individual website visitors.
HomeTrends call tracking software precisely measures consumers’ behavior. This is accomplished by identifying which marketing and sales efforts generate the best quality and highest volume of phone calls. Call tracking also uncovers which advertising efforts do not produce results.
CALLERS ARE 10X MORE LIKELY TO TURN INTO CUSTOMERS THAN FORM FILLS • Call Quantities – Know how many calls your
• Dynamic Number Insertion – Identify calls
• Call Details – Peak call times, duration,
• Whisper Tone – “Another great call from your
PPC (or any channel) produced
answered status, repeat callers, etc.
from online campaigns marketing campaign”
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
BONUS FEATURES UTILIZE A TEAM THAT PROVIDES ALL THE “EXTRAS”
NETWORKING EVENTS This is a great opportunity to meet and network with professionals in the home improvement industry, create new contacts and find potential partners and clients. Homebuilders, real estate agents, renovators, general contractors and other professionals are welcome, as well as homeowners who are looking to connect to industry experts.
FREE CALL TRACKING HomeTrends® provides all its advertisers with Free Call Tracking phone numbers. We do this to help you more effectively evaluate your marketing campaigns with us. Listen to every call and never miss a lead again!
HOME SHOWS & LOCAL EVENTS We attend home shows and local events several times a year, and pass out thousands of copies of our magazines to consumers looking for your business.
PRE-SCREENED ADVERTISERS SOCIAL MEDIA & BLOGS Increase your sales with interactive social media engagement designed to bring your customers directly to you when they are actively online and shopping.
To give our readers peace of mind, all of our advertisers go through a 5 point screening process that checks for licenses, complaints, and confirms that they are properly insured and bonded.
BUSINESS PLANNING BOOTCAMP Join other home improvement companies and learn real life skills that will change your life and your business. Get practical advice from speakers with over 30 years experience in the home improvement business.
Categories fill fast, these opportunities are limited. Speak with your HomeTrends marketing consultant today at:
469.445.1544 107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.445.1544
AD SIZES & SPECIFICATIONS Magazine Pages Please submit press-quality PDF files with no registration or crop marks. All colors must be CMYK (no RGB or spot colors).
If you have any questions, please contact us at 972.252.8700 or ads@hometrendsmag.net.
FULL PAGE 8.375” X 10.875”
HALF PAGE 7.875” X 4.875”
QUARTER PAGE 3.8125” X 4.875”
7.875” x 10.375” = text safe area 8.625” x 11.125” with .125” bleed
7.375” x 4.375” = text safe area No bleed
3.3125” x 4.375” = text safe area No bleed
SPREAD 16.75” X 10.875”
BACK COVER 8.375” X 8.375”
16.25” x 10.375” = text safe area 17” x 11.125” with .125” bleed
7.875” x 7.875” = text safe area 8.625” x 8.5” with .125” bleed No bleed on top - Ad starts 2.5” from top of page
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.455.1544
AD SIZES & SPECIFICATIONS Inserted Postcards Please submit press-quality PDF files with no registration or crop marks. All colors must be CMYK (no RGB or spot colors).
If you have any questions, please contact us at 972.252.8700 or ads@hometrendsmag.net.
LDP CARD 9” X 5”
SKYSCRAPER 11.875” X 5”
8.5” x 4.5” = text safe area 9.25” x 5.25” with .125” bleed
4.5” x 11.375” = text safe area 5.25” x 12.125” with .125” bleed
This area left blank for mailing. Will be white.
Magenta areas must be free of text, but can have background color.
SPOTLIGHT 8.25” X 4.75”
SIDELINE 9.875” X 6.75” 9.375” x 6.25” = text safe area 10.125” x 7” with .125” bleed
7.75” x 4.25” = text safe area 8.55” x 5” with .125” bleed
107 N Kirby St | Garland, TX 75042 | hometrendsmag.net | 469.455.1544