1 T.O.C. Get into something good! 2 PUBLISHER’S LETTER From the honey hive 3 MASTHEAD These wonderful people make this mag happen 4 FIELDZ Putting the Z in Zkittlez 6 CANNAWORLD Hustle for Higher 10 BRUNO ROLLS Agent of High Society 11 RAW Rolling to a Better World 12 KEVIN JODREY Wonderland to mountains high 14 COMPOUND GENETICS Worldwide guide 16 SEI LESS Says more with Us 18 HASHSTORIA Raekwon opens his dream dispensary 20 THE FLOWERY Blooming Florida + Beyond 23 YUVAL SOIREF European Takeover 26 MIKE TYSON Ganja God 34 ADAM WILKS Tyson 2.0’s global domination 35 OLD MAN OF THE MOUNTAIN Hashshasin 36 LIL XAN BTS 38 JEZZICA RABBIT Smokin’ Baddie 40 DIAMOND LAYER CAKE Street cowboy x art darling 42 PHILIP WOLF ohmm.....43 MADISON MARGOLIN Judaism and psychedelics 44 KETAMINE Take the Journey 45 CHI SAMUI GARDENS Cali —> Thai high 46 MEXICO’S CANNABIS REVOLUTION La Revolucion Con Flores 47 THE OTHER SIDE Ownership Matters 48 DANIEL HERWITT An artistic journey 50 LANDMARK Hip hop marks the spot in NYC 51 EITAN NOYZE Sample-driven magic 52 SOUR DIESEL Flower Power’s Angelo on the realness 52 BEAUTY & THE BUD Unpacking social media myths 53 ILLICIT GARDENS Day-glo with a social justice twist 54 JASON MINARD Trailblazer in the Trenches
Q“Kick Ass”
BY RONIT PINTO
uantum leaps. . The cannabis industry is constantly reinventing itself, and as the world at large is shifting, we are chronicling the revolutionaries and innovators working to take this space to its next evolution. Join us for a trip across the globe - this edition is international, interdimensional, and boundless in celebrating creativity that’s changing lives everywhere.
For the cover of this special issue, we turn to a living legend. Mike Tyson is undoubtedly one of the greatest athletes in history: a heavyweight boxing champion of the world for multiple years, a member of both the International Boxing and WWE Halls of Fame, a man known for being one of the most acclaimed punchers of all time, and more accolades. But in turning to cannabis and plant medicine, he has transformed himself into a business mogul who’s also amazingly at peace with himself and the universe. With his brand Tyson 2.0, a global phenomenon active in 19 countries and counting, the former “Baddest Man on the Planet” has become a ganja guru spreading love and healing throughout it. In an exclusive interview, Tyson shares his metamorphosis and thoughts about his upcoming ventures.
In fact, some of Tyson 2.0’s partners are featured here with their own innovations. Adam Wilks is co-founder and CEO of Carma HoldCo, parent company of Tyson 2.0 and other celebrity cannabis brands making a splash at home and abroad. He’s here to divulge why this strategy has been so successful. Yuval Soiref, CEO of Phcann International, turned Tyson2.0 into the the most sold premium brand in Germany, and explains why working with operations like Tyson’s are shaking up European markets through first-of-their-kind initiatives.
We’ve debated having Mike Tyson as a cover for years. He’s … complicated. (Certainly everyone has an opinion.) But, second chances … isn’t that really what plant medicine is about? If I got everything right the first time I wouldn’t be doing ketamine, psilocybin and cannabis on the regular. For me Iron Mike is not an inspiration because he’s a global sporting G-d/ hall-of-famer. Tyson’s an inspiration because he’s a new person, he did the work, went on those journeys, had those tough self talks after smoking. Mike’s a butterfly transformed from the person that most people know him to be and I think that’s what his cover symbolizes.
Sam Long, Creative Director
But not every transformation need happen away from the U.S. Elad Kohen, founder of The Flowery, talks building cultivation and quality control in Florida and New York that’s second to none. Cannabis pioneer Green R Fieldz, the man who put the Z in Zkittlez, opens up about the journey to developing the groundbreaking strain. Genius restaurateur Dara Mirjahangiry takes us through the links between New York culinary and cannabis with a glimpse inside the “secret sauce” of his renowned hotspot Sei Less. Of course, Raekwon of the Wu-Tang Clan is here to keep it real, manifesting his dream dispensary Hashstoria into a community center for the people of Newark. Compound Genetics takes us around the globe with their international partners.
As always, women are changing the game from every sector. Mexican activists are paving the way for legalization with the advocacy movement Revolucion Con Flores. In New Jersey, Dr. Alyza “Beast” Brevard-Rodriguez, a two-times disabled combat veteran, has opened her milestone dispensary The Other Side - the first cannabis retailer in the nation to be funded solely by minorities. Woman-owned brand Chi Samui Gardens brings California cool to the “frontier market” of Thailand. Kate Storch, founder of the Landmark Festival, combines hip hop, visual art, and New York history to honor the city’s legacy of powerful moments.
And there’s so much more! Travel with Team Honeysuckle as we go on psychedelic voyages, ponder spirituality, foray into underground art, and explore
It’s astounding to see some of those principles taken into the present, in a very realistic way, through what the luminaries we’ve profiled in this edition are doing. Whether we’re talking about dispensaries and restaurants as liminal spaces, regenerating your consciousness with plant power, or creating business models that break the mold, what we have here is modern-day futurism at its best. Vive l’imagination!
At Voice of the Plant we believe in the profound connection between people and plants. Founded by thought leaders in the plant medicine space, our mission extends beyond any single plant. We aim to unite individuals through a shared appreciation for all plants and their vital roles in our lives—whether they nourish us, heal us, or sustain our environment.
Our ethos centers around the idea of partnering with plants, recognizing their importance in our everyday experiences. Through interactive events celebrating food, art, music, and business, we create spaces where individuals can explore and deepen their relationship with the natural world. Whether you’re a seasoned enthusiast or just beginning to discover the benefits of plants, our community welcomes you.
We are committed to serving our community by fostering connections that enhance our understanding of the plant kingdom. Join us on this journey as we explore how plants can enrich our lives and the world around us.
Together, let’s cultivate a deeper bond with nature and harness its power for the greater good.
You like to taste the rainbow? Thank Green R Fieldz. Co-creator of the iconic “Zkittlez” strain, Fieldz isn’t just a grower—he’s a shaper of culture, a steward of genetics, and a true pioneer in an industry that’s shifting from underground legacy to mainstream juggernaut. Alongside his partners Tony Mendo and Jondo—co-owner and Managing Director of Terp Hogz—Fieldz helped craft a monumentally influential strain. Zkittlez, with its rainbow-hued buds, mouthwatering taste profile, and blissful effects, is now a global phenomenon, synonymous with the very best that cannabis has to offer.
But Fieldz’s journey wasn’t about chasing fame or fortune. It was about creating something real, something that captured the essence of the plant itself. In an era where strains come and go, Zkittlez has endured—not just as a top-shelf favorite, but as a cultural touchstone, a legacy in the making. Here’s the story of how Fieldz and his team made it happen.
The Genesis of Zkittlez: From Seed to Sensation
To understand how Zkittlez came to life, you need to understand Fieldz—who, despite his prominent role in cannabis culture, is far from fancy. His story begins in Northern California, where he and his partner Tony were deep in the weeds—literally—growing everything from OG Kush to Cookies. But it was a seemingly nondescript mother plant—an early cut they nicknamed Sherbert (before and unrelated to the other sensation) —that would spark the evolution of what we now know as Zkittlez.
“It was 2012 when I first smoked it,” Fieldz recalls. “I was already into growing OGs, but this was something different—something special. The flavor, the terps, it was like nothing I’d ever tasted before. I knew we were onto something big.”
From there, the team set to work, making careful selections and cross-pollinations to perfect the strain. After testing various genetics, including a cross with a Humboldt County Grapefruit male, they landed on the exact phenotype that would define the strain’s signature sweetness and potency. But naming it was another stroke of brilliance.
“At first, we called it ‘Sherbert,’ but Tony suggested we call it Zkittlez—spelled with a ‘Z,’ because it just felt right,” Fieldz explains. “It had that candy-like vibe, and the ‘Z’ felt like our personal stamp.”
ing about the strain and arguing with people in his comments who “said it looked like boof.”
However, as its popularity soared, so too did the challenges of keeping the strain authentic. With little to no protection for cannabis genetics at the time, other growers began to propagate their own versions of Zkittlez, some of which weren’t quite up to par, nor had any true Z lineage.
“It’s tough to control something like Zkittlez when it’s become so widespread,” Fieldz admits. “People started calling all kinds of stuff ‘Zkittlez.’ But we knew it would always come back to us. People know the real thing when they smoke it.”
Fieldz and Tony took a proactive approach, working with
Expanding internationally, however, hasn’t been without its hurdles. Navigating international laws—particularly surrounding cannabis seeds—has required a careful approach, ensuring compliance with everything from EU certifications to local farming regulations. But with careful planning, Zkittlez has become a staple in regions known for producing world-class cannabis, including Morocco, which is seeing a surge in demand for high-quality feminized seeds. Today, Terp Hogz also has a GMP deal to bring their flower to Australia and Germany through the provider ECS.
Staying True: The Original Zkittlez
“Back in the day, it wasn’t about the packaging or the branding—it was just about growing the best weed we could,” Fieldz says. “Now, cannabis is a business, and that’s cool, but the soul of it is still about the plant. That’s what drives me. It’s the connection we all have to this plant and how it brings people together.”
What began as a simple moment of clarity became a defining choice. The name *Zkittlez* not only embodied the strain’s colorful, fruity nature, but it also cemented the duo’s unique mark on cannabis history. Fieldz and Mendo were the first to use a candy name for a strain, only the beginning of Zkittlez as a milestone cultivar. It was playful, it was bold—and it would soon be everywhere.
From Local Legend to Global Powerhouse
When Zkittlez hit the market in 2013, its impact was immediate. While the buds weren’t as eye-catching as some other strains, the new cultivar caught fire due to its unforgettable terpene profile—a mouthwatering blend of tropical fruit, berries, and citrus—that turned heads from dispensaries in California to international markets.
Fieldz remembers the debates over Zkittlez’s first run: “Early on, people weren’t as keen to [try] it because of the way it looked, but then when they smoked it, all of that went out the window.” He recalls rapper B-Real of Cypress Hill post-
trusted cultivators and keeping tight control over the genetics to ensure that what they produced stayed true to the original. While others could mimic the look or name, only the original Zkittlez delivered the experience cannabis consumers had come to love.
The Expansion: Seeds, Royalties, and International Growth
As Zkittlez exploded in popularity, Fieldz and his team realized that the true value of the strain lay not just in the flower, but in the genetics. With a passion for sharing their creation while maintaining control, they began selling seeds and licensing genetics to growers around the world.
“We knew the seed game was huge,” says Fieldz. “We’d had a strong European presence since 2016—partners in Spain and beyond. There was a growing demand for feminized seeds, and it was something we were well-positioned to meet.”
Despite the corporate influx, Fieldz is committed to keeping the original Zkittlez experience intact. From his focus on maintaining top-quality genetics to his innovative work in tissue culture technology, Fieldz is dedicated to ensuring that Zkittlez remains as potent, flavorful, and pure as the day it was first bred.
The Future: Innovating While Staying True to the Roots
Looking ahead, Fieldz is focused on the continued evolution of both his genetics and his business. His partnership with Terp Hogz and international collaborations are just the beginning. He’s working on new strains, expanding Zkittlez’s global footprint, and making sure that the next generation of cannabis consumers has access to the same high-quality experiences that made Zkittlez a household name.
“We’re always evolving,” Fieldz says with a smile. “We’ve got new strains in the works, more seed projects, and international partnerships. But the core of it will always be the same: staying true to the plant and keeping that authentic Zkittlez experience alive.”
Fieldz: Beyond the Plant, Into the Future
While cannabis may have become a booming industry, Fieldz’s focus remains on the plant itself. For him, it’s not just about cultivating the perfect strain—it’s about preserving the legacy of cannabis culture and the next generation’s relationship with the plant. Whether it’s sharing his knowledge with up-and-coming growers or teaching his children about the importance of cannabis as both a business and a lifestyle, Fieldz’s legacy is as much about the culture as it is about the genetics.
“It’s about the legacy we’re leaving behind—not just for us, but for future generations of cannabis enthusiasts,” he reflects. “This plant has changed my life, and I want to make sure it has the same impact on others.”
As the cannabis world continues to evolve, Fieldz is right there at the forefront, ensuring that the *Zkittlez* legacy remains as sweet as ever.
“Stay tuned for more from Fieldz, including upcoming collaborations, new strains, and global expansion in the cannabis industry.”
THE BTS ENGINE POWERING CANNABIS' RISE CANNAWORLD :
In the fast-paced world of cannabis, standing out is no easy feat. Brands are born every day, but only those with the right strategy and connections make it to the top. That’s where CannaWorld comes in—an industry powerhouse known for launching cannabis brands and propelling them to success. For companies looking to break through the noise, CannaWorld has become the go-to partner to get it done.
particularly when it comes to social justice. As the cannabis market continues to thrive, he hasn’t forgotten the people and communities left behind by the war on drugs.
dispensary owners to brand ambassadors. It’s this network that allows CannaWorld to push brands into the market and establish the kind of legitimacy that makes them stand out in a crowded space.
At the helm of this New York-based operation is Matt Catalano, a seasoned expert who has built his reputation by leveraging an expansive network of industry leaders and creating meaningful partnerships. His mission is clear: “We’re here to make plants accessible.” It’s this philosophy that drives CannaWorld’s work, whether helping launch a new cannabis brand or establishing a retail presence in competitive markets.
“We launch brands into market and don’t stop until they’re number one,” Matt says, his confidence rooted in years of experience. It’s not just about getting a product into stores—it’s about making sure that brand becomes the market leader. From Massachusetts to New York, CannaWorld has helped countless brands break through, carve out their niche, and become household names in the cannabis space.
New York City Hustle: A Microcosm of CannaWorld
CannaWorld’s operations are akin to New York City itself: a high-energy environment where anything is possible if you have the right connections and are willing to hustle. The company specializes in every facet of cannabis branding, from marketing and sales to event coordination and wholesale distribution. As a result, CannaWorld isn’t just a consultant—they’re an all-in-one powerhouse, helping companies at every stage of their journey.
“We’re able to fit into any operation,” Matt explains. “Whether it’s a new brand or an existing operation that needs help scaling, we can step in, and we succeed time and time again.” And that’s the key to their success: versatility. No matter the challenge, CannaWorld can get it done— whether launching a celebrity’s cannabis brand, facilitating distribution, or offering strategic marketing solutions.
Their track record speaks for itself. CannaWorld helped launch iconic brands like Mike Tyson’s cannabis line Tyson 2.0 in New York, as well as Cheech and Chong’s Dispensoria in Massachusetts (now with three different locations), navigating the regulatory challenges of each state with ease. But it’s not just about big names. CannaWorld has worked with a wide variety of clients, always ensuring that every brand gets the personalized treatment it deserves. Current brands include the cannabis-and-botanicals wellness-based company oHHo, the marketing solutions agency Cannabis Creative Group, the grow facility consulting operation Ultra Yield Solutions, and many others.
Creating Opportunities Beyond the Bottom Line
“We work with a group of individuals who have been having a difficult time finding opportunities due to their previous records,” Matt shares. “We’re offering a second chance with a very unique opportunity to begin a career path while giving back to the communities they grew up in. CannaWorld is proud to offer this second chance program with the real opportunity to establish a name in this ever-growing legal cannabis industry.”
CannaWorld has partnered with organizations like the Last Prisoner Project to offer opportunities to those who have been incarcerated for cannabis-related offenses. This commitment to criminal justice reform is integral to CannaWorld’s mission and reflects Matt’s broader vision for the industry: not just making cannabis accessible, but also making it part of a larger social movement.
Madison’s Garden: A Wellness Revolution
CannaWorld’s reach extends beyond the B2B realm into the retail space with Madison’s Garden, a wellness store located in New York City’s Midtown East neighborhood. The goal of Madison’s Garden is simple: to provide a curated, onestop shop for all things wellness, focusing on sleep, anxiety, and pain relief. But its multi-brand approach makes it truly distinctive.
“What’s special about Madison’s Garden is that we’re bringing all of these unique brands together under one roof,” Matt explains. “We offer a variety of products so that consumers can choose what works best for them. It’s not just our own products we’re pushing—we’re about giving people options.”
The store has seen strong demand, offering items from oHHo, Blue Forest Farms, Green Gruff, and more. Consumer interest is particularly high for CBD products geared toward pets. “People are just more willing to spend money on their pets than on their own wellness,” Matt laughs. But it’s true—CBD products for pets have been flying off the shelves, reflecting the growing interest in alternative wellness solutions.
“We’ve never touched a brand that we haven’t been able to make successful,” Matt says. “Our goal is always to create self-sustaining operations that don’t need us forever. Once we’ve launched a brand, we’re already thinking about how to transition out. It’s about empowering our clients to succeed on their own.”
CannaWorld is never the crutch that companies rely on; rather, they position themselves as a launching pad—helping brands take off and then stepping back once they’re flying. It’s this selflessness that has earned them the trust of clients and the respect of the industry.
Looking Ahead
As the cannabis sector continues to grow and evolve, CannaWorld is preparing itself for even greater success. With new markets opening up and more states moving toward legalization, CannaWorld is ready to scale alongside them. But Matt’s focus remains on the bigger picture: creating a sustainable, legitimate cannabis industry that benefits everyone—from consumers to those historically impacted by prohibition.
While CannaWorld is known for its business acumen, the company’s work goes beyond just turning a profit. Matt is committed to making a difference in the cannabis industry,
“We’re here to make plants accessible,” he notes, reiterating the company motto. “We want to ensure that cannabis is a tool for wellness, not just a product to sell. And if we can help a brand get to number one.while also helping to heal communities, that’s the real win.”
CannaWorld’s work is far from finished. As they continue to help brands scale, build relationships, and push for reform, it’s clear they won’t stop until they’re number one.
@cannaworld.life
“We launch brands into market and don’t stop until they’re number one”
Madison’s Garden is more than just a retail store; it’s a reflection of CannaWorld’s broader approach to cannabis. It’s about providing consumers with legitimate, trusted options while also fostering community and wellness in a way that transcends the traditional dispensary model.
A Network of Power
One of the defining features of CannaWorld is the strength of its network. Matt doesn’t just rely on his own expertise. Instead, he taps into a vast web of industry leaders, from
When it comes to cannabis, many envision a laid-back scene—smoking with friends, passing joints around at a party. But for Bruno van Holland, the professional cannabis roller behind Bruno Rolls, rolling is much more than a casual activity. It’s a craft, a calling, and in his hands, it’s an art form that’s redefining the cannabis experience. In a world where the market is flooded with prerolls and packaged products, Bruno’s approach stands out not only for its precision and quality but for the luxury, style, and sophistication it brings to the ritual.
Bruno Rolls
AGENT OF HIGH SOCIETY
Known for donning a tuxedo and rolling joints with a level of skill that can only come from years of dedication, Bruno has become one of California’s most celebrated joint rollers. His brand, Bruno Rolls, has become synonymous with quality, collaboration, and the kind of artistry that makes each joint an experience rather than just a product. But before Bruno ever became the go-to roller for celebrities, athletes, and high-end cannabis brands, he was just a guy who loved weed.
Bruno’s journey into the world of cannabis rolling didn’t begin with dreams of fame or fortune—it started with the
humble art of growing. He spent years in Northern California’s famous Mendocino County, cultivating outdoor cannabis before transitioning to indoor grows. At his peak, he was running a large-scale operation, allegedly in a secret location in Southeast Asia. Yet, despite his success, something felt off. The physical demands of growing—the endless lifting, bending, and hard labor—took their toll, and he started looking for a new direction.
“Someone asked me once, ‘If you didn’t have to work anymore, what would you do?’” Bruno said. “And I said, ‘I’d sit at home and roll joints.’” It was a simple comment, but it marked the beginning of what would become a gamechanging career. Soon after, an opportunity came through to roll 500 joints for a dispensary, and just like that, Bruno Rolls was born.
whom know that when Bruno rolls for you, the quality is unmatched.
But Bruno isn’t just about looking sharp or rolling the perfect joint—he’s also deeply focused on collaboration. The cannabis world, especially in California, can often feel like a competitive space, with brands and creators vying for market share. For Bruno, however, it’s all about working together. “It’s about collaboration, not competition,” he says. “The rollers, the growers, the brands—we all need to support each other. We’re in this together, and that’s how we grow.”
Bruno’s collaborative spirit isn’t just about making friends or building a community— it’s also about constantly evolving. The cannabis industry is in a state of constant innovation, and Bruno is always on the lookout for the next big thing.
In an industry still coming into its own, where many see rolling as a side hustle or a temporary gig, Bruno saw something deeper: an opportunity to elevate the craft. As he began rolling professionally, he quickly gained a reputation for his consistency, skill, and, most of all, the way he treated rolling as an art. The joints he crafted weren’t just rolled up and handed over; they were works of precision, using only the finest flower, hash, and concentrates. Every joint was meticulously crafted to burn evenly, hit smoothly, and elevate the experience of cannabis consumption.
Bruno’s focus on quality didn’t stop at the cannabis itself. It was about creating an entire experience—a ritual that was as much about the moment of smoking as it was about the joint itself. He knew that if he was going to elevate rolling to an art form, he needed to make sure the entire presentation reflected that ethos. That’s where the tuxedo came in. What began as a casual style choice at an event with the Luxe Rolls team quickly became his signature look. “When I’m rolling for people, I want it to feel special,” he explains. “I’m not just handing over a joint. I’m creating an experience. The tuxedo adds an element of sophistication that you don’t usually see in cannabis.”
It wasn’t long before Bruno Rolls became synonymous with luxury in the cannabis scene. He was rolling joints for celebrities like Woody Harrelson—a moment that Bruno still calls the highlight of his career. “Woody is just a great guy, down-toearth and real. Getting to roll for him was surreal,” Bruno says. “But honestly, it’s the experience that means more to me than any one celebrity encounter.”
That philosophy of treating each job with equal reverence—whether it’s for a celebrity, a large cannabis brand, or a casual get-together—has been a key part of Bruno’s success. His reputation as the go-to roller in California has made Bruno Rolls a coveted name in the cannabis industry, and his clientele ranges from local dispensaries to high-profile brands in the industry, all of
One of the areas he’s particularly excited about is the emerging trend of premium, full-spectrum pre-rolls. He’s been experimenting with new strains and concentrates, including his own line of to be named soon—a collection of hash, rosin, and resin blends designed to elevate the pre-roll game. “It’s about bringing something new to the market,” he explains. “It’s the next evolution of pre-rolls, blending quality, consistency, and flavor into one smooth product.”
As Bruno looks ahead, he’s focused not only on expanding Bruno Rolls in California but also on taking his craft to the international stage. The global cannabis market is rapidly catching up to the innovation and quality that California is known for, and Bruno wants to be at the forefront of
that expansion. He’s already started traveling to cannabis hotspots like Amsterdam and Barcelona, where cannabis culture is strong but the market is still finding its feet. “Amsterdam is like the Sacramento of Europe when it comes to cannabis,” he says. “It’s a hub, but it’s still a bit old-school. I want to help bring the innovation from California to places like that.”
In addition to his international ambitions, Bruno is already making waves with his role in some of the most exclusive cannabis events around the world. From MJBizCon in Las Vegas to the Full Moon Sesh in Thailand, Bruno has rolled at some of the most high-profile gatherings in the cannabis space, all while continuing to build his personal brand. He’s already talking about creating a travel series that will explore the global cannabis scene—a project that will see him interviewing growers, chefs, musicians, and activists from around the world. “It’s not just about the weed,” he says. “It’s about the culture. Cannabis connects people, and I want to share that story with the world.”
For Bruno, it’s not just about creating the best joint or the most luxurious brand. It’s about cultivating a deeper connection with cannabis, with the people who use it, and with the culture that surrounds it. “We’re in the infancy of something really beautiful,” he says. “And I want to be there to help shape what comes next.”
As the cannabis industry continues to evolve, Bruno Rolls is poised to lead the way—making the act of rolling a joint not a science but an art.
3 THINGS TO KNOW ABOUT BRUNO.
1. Strain most sought after: Zkittlez, that Z
2. Favorite Rolling Paper: Raw
3. Favorite Grinder: The Flowermill
@brunosrolls
RAW rolling papers.
“Use your thumb to push it down, and then gently roll it over, roll it over, tip it, push down gently, gently, gently, and then roll,” he instructs, explaining that a way to train your brain and fine motor skills is to practice rolling with pens.
“This is a very easy technique I’ve developed. My goal was like if I wanted to create a technique that even my grandma could learn.”
Kesselman is a patient and encouraging teacher. For the first time, I actually feel eager to hone this new skill.
“I love teaching people how to roll joints and all the differ ent smoking techniques and methods and new tricks that are in the universe,” he says. “I really like all the knowledge to be shared, you know?”
He laughingly admits that he was “younger than he’s allowed to say” when a friend first taught him how to roll a joint.
accepting. The level of hate I used to receive was quite extreme. And now I get a lot more love than hate. Which is nice!”
cured.”
But what if he finds himself in the dreaded (but all-too-familiar) situation of having some beautiful weed at home… but no rolling papers or any other smoking apparatus? What would he do?
“His technique is not one that I would use ever again,” he says. “By the time I was in college, I was pretty damn good at rolling. But I feel like I’m always learning new techniques, or I’ll bring back something I used to do a decade ago.”
Kesselman entered the canna industry in 1993, starting with his smoke shop Knuckleheads in Gainesville, Florida, and then his wholesale smoking accessory company called HBI in 1996. In 2005, he launched the now-iconic rolling paper brand RAW, known for its unbleached, vegan-friendly products.
“We used to use ridiculously wide papers [when I was younger]. It was thick and full of chalk and things like that. We don’t use that in our RAW papers,” he says, also recalling times when he’s rolled joints with pages from the dictionary and textbooks… and even toilet paper, which he doesn’t recommend.
Kesselman shares that he smokes pretty much every day, and that he tries to use smoking as a reward system to either motivate himself to finish projects, like videos, or to unwind after a tough day. Unsurprisingly, he prefers joints over other consumption methods.
“For the most part, I don’t really dab or use vape pens because the experience is
“I can smoke out of anything!” He says. “I’ll have fun with it. I can make an apple pipe, a banana pipe…I have made so many funny pipes out of fruit and things like that. And it makes for a fun experience. I’m not gonna use a fucking soda can, though. No fucking way. That’s not gonna happen. I’m not making a tinfoil pipe again, like I did when I was young and new. I’ve learned crazy ways to make pipes out of stuff and make it where it’s not a bad way to smoke. It’ll never stop. I can look around this room and find ways to smoke!”
RAW has been on the scene for nearly twenty years. In that time, the brand’s popularity has surged astronomically, with write-ups in High Times Magazine and Esquire, and endorsements from artists like 2 Chainz and Wiz Khalifa. The company is so successful that it’s able to commit to multiple philanthropic endeavors, such as supporting water wells and hospitals in Ethiopia, where Kesselman has traveled several times, as well as animal shelters and sanctuaries.
“We just reached a BIG milestone because we have donated over three-million bucks to charities,” Kesselman says. “That sounds like a lot, but I wish we could give back more. At the moment, we’ve been trying to help the community that built us, so we’re shifting our focus towards helping people that have been negatively impacted by cannabis laws. We’ve been giving a lot of donations to organizations like the Last Prisoner Project and the Weldon Project, and doing some work with Steve DeAngelo.”
Advocacy for those who have been affected by cannabis prohibition is personal for Kesselman. In 1996, feds raided his smoke shop and indicted him for selling cannabis paraphernalia. It was a felony charge that remains on his record to this day.
In addition to his cannabis-focused activism, Kesselman is deeply passionate about animal rights and welfare. He has a rescue horse and donkey named Jagger and Elvis, respectively (“There’s nothing cuter than getting stoned and cuddling a donkey. I gotta tell you, it’s amazing.”), created what he calls a quail sanctuary on his property in Arizona, and has fostered about ten dogs; he also has his own dog named Chloe.
Kesselman has been vegan for over twenty years (thus the plant-based gum in RAW rolling papers) and does his best to educate others about the sentience of non-human animals.
“I try to teach them from a place of love,” he says. “I think the hardest thing about getting people to become vegan is not what any of us think it is. It’s the recognition that maybe some of what you did in the past was wrong. And then there’s the guilt associated with that. You don’t want to think that you were hurting all these animals. So it’s hard for you to let go of that and recognize that you didn’t know, it wasn’t your fault. It’s okay. I ate animals before I really understood and now that I understand, I won’t do it anymore. I can picture the cow’s eyes. I understand that creature is as alive as I am and has the same desires and wants. It loves its kids and does not want to be separated from them. It wants to be happy and free. So let’s leave them the fuck alone.
“I’m hoping that the plant will bring more people over to our side. I really hope it’ll make them kinder and gentler. I really do. I believe that weed, in its own way, can help save the world because cannabis makes us more empathetic and makes us feel for each other. It makes us more inventive and creative. So if the world smoked more, on just that one premise alone, we would have more peace. We would connect with each other more deeply. We would have new solutions to problems because we become more inventive.”
“Weed, I believe, opens our minds and expands us, and that changes who we are,” he says. “We’ve got to let it talk to us. Let it inspire us.”
@rawkandroll @rawlife247 @rawgiving
KEVIN JODREY ROAD TO EVERYWHERE: A MAP TO NOWHERE
Exclusive Interview By Honey Team
In the kaleidoscopic landscape of cannabis, few wizards of the trade shine as brightly as Kevin Jodrey. His odyssey through this ever-evolving industry is a blend of education, sustainability, and a bold vision for a future where cannabis transcends its stigmatized past to reveal its multifaceted benefits. From his early days nurturing plants to his current role as a genetic alchemist, Jodrey’s insights illuminate the profound potential of this plant and the societal dynamics surrounding it.
Involved with cannabis in various ways since 1978, the veteran cultivator is known as one of the most respected growers from coast to coast. He founded his flagship project, Wonderland Nursery, in 2013 as the country’s first direct-to-consumer cannabis nursery. Wonderland has since transformed into Cookies Research and Development, a key player in genetics for the iconic brand Cookies Global. While the brand operates approximately 70 retail stores nationwide, Jodrey’s true passion lies in research and innovation—an unyielding commitment to advancing the field.
The visionary’s love for cannabis is more than mere commerce; Jodrey views the plant as a bridge connecting cultures and generations. “Cannabis could be a hundred thousand years old in terms of human interactivity,” he mused, highlighting the ancient relationship between humans and this remarkable plant. This enduring connection influences his approach, blending science, history, and culture into a potent elixir of understanding.
At the heart of Jodrey’s philosophy is education, encapsulated in the Ganjier program, a cannabis sommelier initiative he co-founded with Green Flower, which aims to fill the knowledge gap left by decades of prohibition. Now celebrating its fourth anniversary, the Ganjier program is expanding into new territories like New Jersey and Las Vegas, providing crucial cannabis education to eager minds. Its graduates oversee billions in cannabis sales internationally.
However, Jodrey laments how misinformation has fueled stigmatization: “We wiped all education out about the use of the plant,” he says.
His globe-trotting adventures have enriched Jodrey’s understanding of cannabis cultivation on an international scale. He has pioneered small farmer programs in Canada and contributed to organic cultivation models in Israel, demonstrating his commitment to sustainable practices. “In every location, there’s a unique approach to cannabis that reflects local culture and traditions,” he noted, reinforcing the idea that cannabis is as much about people as it is about plants.
One of the most transformative experiences of his travels took place in the Kura Kura mountains of Pakistan, where Jodrey sought to reconnect with the roots of cannabis cultivation. Despite the legal restrictions, he found local farmers open and welcoming. “We would say, ‘Hey, we want to look at all your cannabis,’ and they’d be like, ‘Oh, here, let us show you our favorite plants,’” he recalls.
Jodrey’s journey echoes the historical Silk Road, a trade route that facilitated cultural exchange, including the sharing of cannabis knowledge. “We recreated the walk [OG grower and revolutionary] Doug Fir took in 1979, which significantly influenced cannabis cultivation back in Humboldt County,” he explained, drawing parallels between his explorations and the ancient routes that disseminated knowledge and resources. His travels revealed that, despite legal constraints, the cultural connections to cannabis remain deeply entrenched.
Diving deeper into the science, Jodrey shines a light on the endocannabinoid system (ECS), a critical network for human health. “The endocannabinoid system is like a communication network,” he explained, emphasizing its role in regulating mood, appetite, immune response, and pain sensation. This intricate relationship underlines the need for a sophisticated understanding of cannabis, particularly its therapeutic applications. While he insists that “cannabis doesn’t cure cancer,” he advocates for its role in enhancing immune response, stating, “Cannabis stimulates the endocannabinoid system, enabling the immune system to work more effectively.”
Jodrey also highlights the importance of secondary metabolites—those aromatic compounds that shape the plant’s flavors and effects. “Different secondary metabolites can complement cannabinoids to produce what we call the ‘entourage effect,’” he elaborates, illustrating how this synergy can amplify therapeutic benefits. Understanding the full profile of a cannabis strain is essential for both cultivation and consumption, revealing the complexity of this botanical wonder.
Yet, despite his optimism, Jodrey candidly describes the current state of the U.S. cannabis industry as a “train wreck.” The initial thrill of rapid growth has been dulled by regulatory complexities and market saturation, making profitability a daunting challenge. “Right now, it’s miserable,” he confessed, pointing out that many consumers see little incentive to switch from the black market to higher-priced, regulated products after years of illegal purchasing.
But he’s determined to do something about it. His unwavering dedication to community empowerment shines through in his advocacy for sustainable practices and collaboration. Jodrey champions cannabis as an agricultural product, prioritizing small growers while resisting the corporate behemoths that threaten to swallow the industry whole.
Photos: Kevin Jodrey on the Silk Road, courtesy of Kevin Jodrey Jodrey and colleague Numi in Hunza Valley, Pakistan, courtesy of Kevin Jodrey @kevinjodrey @the_ganjier
advocating for a more inclusive industry.
Ultimately, Kevin Jodrey’s journey serves as a compelling reminder of cannabis’s transformative potential when approached with knowledge, compassion, and community spirit. His work nurtures understanding and fosters connections that transcend the barriers of history and stigma. As the cannabis narrative continues to evolve, voices like Jodrey’s are vital in shaping a more informed and equitable future for the industry. His hope is for cannabis to be woven into the fabric of society as a tool for healing and connection, illuminating pathways toward a more inclusive and informed cannabis culture.
While the US still has federal restrictions on cannabis, there is a growing cross-border international scene for regulated cannabis. Here is some of what we are seeing and smoking around the world!
CANADA
MEDICAL/RECREATIONAL: With both medical and recreational markets, Canada is one of the largest exporters of cannabis globally. But like CA back in the 2000s, the best product is often staying local and getting gobbled up by the recreational market.
FAVORITE FLAVORS/STRAIN: While there are some legendary Canadian flavors that are still being grown, a lot of the market is dominated with hype US flavors. Mellowz #8 is available throughout Canada at rec shops, and Pink Kush is an incredibly popular strain across the country. Stay on the lookout for Roji OG and Death Bubba.
WHERE/HOW TO GET IT: Recreational dispensaries are prominent throughout Canada, and mail-order is available across provinces.
WHAT’S SPECIAL: While the large companies fell flat early on, the Canadian cannabis scene is now producing some absolute fire. Social clubs and cannabis friendly venues are now popping up and more socially accepted, with the occasional stern warning from the fire department.
ISRAEL
MEDICAL/RECREATIONAL: Medical only
FAVORITE FLAVORS/STRAINS: Israel has a more discerning consumer base, where patients are on the lookout for hype strains from American companies. Compound Genetics has one of the largest representations in market, and Khalifa Kush is launching later this year.
WHERE/HOW TO GET IT: While medical patients have access to cannabis pharmacies/clinics, minor possession is generally tolerated for everyone.
WHAT’S SPECIAL: With the highest rate of cannabis use in the world per capita, Israel consumes a lot of weed despite its relatively small number of medical patients.
GERMANY
MEDICAL/RECREATIONAL: Outside of Telegram, most Germans are getting access through the now exploding medical program. But there is also a burgeoning scene for home growers and amateur cultivators as Germans are allowed to grow three plants at home. After the law passed, you couldn’t find a tent or grow light in Germany.
THAILAND
MEDICAL/RECREATIONAL: Cannabis sales were pseudo-recreational for a bit, but now have gone back to medical. Although access is still very easy in Thailand, this change in legal status halted a lot of progress that was being made in a newly developing industry. Cannabis extracts remain highly illegal throughout Thailand.
FAVORITE FLAVORS/STRAIN: Top American genetics are prominently on display, with strains like Red Bullz and Dulce de Uva highlighted at highly curated shops like The Dispensary and Never Not High.
WHERE/HOW TO GET IT: While finding cannabis is easy, getting access to top-quality products is much more difficult. Be on the lookout for a dispensary with a highly curated menu. While sales remain relatively open across the country, be cautious about public consumption as smoking in public is a quick way to catch a fine.
WHAT’S SPECIAL: While California was quick to send its pack overseas, local Thai varieties offer unique profiles not available elsewhere. We are just starting to see the first wave of genetics that combine Thai with American and European classics, for a true next generation of flavor.
While there are some legendary Canadian flavors that are still being grown, a lot of the market is dominated with hype US flavors.
Recently, non-profit social clubs started to open up. Each club is limited to 500 members who can purchase up to 25 grams of cannabis per day and up to 50 grams per month. While this will be a great way for local access, members have to be German citizens. Additionally all cannabis sold at the club must be grown by the club, and there is no consumption on premises allowed.
FAVORITE FLAVORS/STRAIN: While Gorilla Glue is the most consumed strain in Germany, this is due to being one of the first medically available strains. With a growing consumer base and interest in the best possible cannabis, there is increased demand for premium craft flower.
WHERE/HOW TO GET IT: Pharmacies that carry both cannabis and non-cannabis products
WHAT’S SPECIAL: The Mary Jane Festival. Since 2016, Mary Jane Expo has been a staple of the German cannabis scene. But this last year it exploded, as it was the first cannabis expo to happen after the vote for legalization. With over 40,000 attendees, it is THE PLACE to see the quickly growing European cannabis movement.
PORTUGAL
MEDICAL/RECREATIONAL: Medical only, Portugal remains primarily an export country.
FAVORITE FLAVORS/STRAIN: Export
Only, but most of European legal cannabis stops through Portugal distribution and packaging centers
WHERE/HOW TO GET IT: IKYK. Minor possession (less than 20g) is decriminalized, so finding access to cannabis is pretty easy. Accessing high quality flower is a bit more challenging, as the European market primarily consumes hash.
WHAT’S SPECIAL: With its close proximity to Europe and favorable laws, Portugal is quickly becoming a European center of production and distribution. While the market is 99%+ export, there is a growing culture and community as Portugal a center for talent.
MACEDONIA
MEDICAL/RECREATIONAL: Medical, Export Only.
FAVORITE FLAVORS/STRAIN: Export only market
WHERE/HOW TO GET IT: You don’t! Medical is an export only market
WHAT’S SPECIAL: Macedonia is beginning to become a center of production, with large-scale commercial production coming online, bringing brands like Tyson 2.0 to Europe.
AUSTRALIA
MEDICAL/RECREATIONAL: Medical only, with nearly 1M patients and a growing appetite.
FAVORITE FLAVORS/STRAIN: With a large medical base looking to source high-quality product, there are a few distribution companies that have focused on sourcing the best possible flower. Be on the lookout for hype US strains like Pavé S1 and Gas Truffle.
WHERE/HOW TO GET IT: Prescriptions are filled through the medical program, and the market is almost exclusively flower. While this is a prescription for a specific strain, patients can request specific products.
WHAT’S SPECIAL: While not getting as much attention as Germany/Europe, Australia has a growing scene looking for high-quality products in both the regulated and unregulated markets. Domestic production of medical flower is still primarily from greenhouses, and most of the product in the market is imported.
SPAIN
MEDICAL/RECREATIONAL: Medical only, primarily for research and export.
FAVORITE FLAVORS/STRAIN: Grown and selected by Sativa Engineering, Red Riding Hood, a pheno of Exotic Squared, is winning awards throughout Spain. Be on the lookout for both flower and rosin.
WHERE/HOW TO GET IT: Social Clubs, located throughout the country.
WHAT’S SPECIAL: The Social Clubs! While accessing medical cannabis is more restricted, there is a robust scene of hundreds of private social clubs that allows for easy access. While there are certain restrictions around each club, Spanish privacy laws have allowed for these clubs to operate consistently. Spannabis remains one of the largest European festivals, with a focus on seeds and hash from some of the top local producers.
Sei Less
WE SAY MORE WITH LIFESTYLE IMPRESARIO DARA MIRJAHANGIRY
There’s a place in New York City where the worlds of high-end dining, celebrity and nightlife collide in a way that feels completely unique. It’s not just the food that draws you in, though the chicken satay with peanut sauce will make you forget every other dish you’ve ever had. It’s the atmosphere, the energy, the vibe that pulses through the room the moment you step inside. Welcome to Sei Less, the brainchild of Dara Mirjahangiry, a hospitality entrepreneur with an eye for disruption and an instinct for what people crave.
Mirjahangiry’s journey to Sei Less, an Asian fusion gem in the heart of Midtown Manhattan, wasn’t a typical restaurant owner’s path. He didn’t follow the cookie-cutter rules of the culinary world—he reimagined what a dining experience could be, turning it into something that’s as much about the people and the place as it is about the food. The man behind the brand is a seasoned player in both hospitality and entertainment, having worked across various industries where image, culture, and experience reign supreme.
With an initial background in finance, Mirjahangiry made the leap to culinary in 2007, taking a role at the prestigious restaurant Philippe Chow. Soon building his reputation as “concierge to the stars,” he became a trailblazer in the field, making his next big mark by launching the Jue Lan Club inside the former Limelight, the historic nightclub space that was home to the original Club Kids movement.
milestone or just grabbing a drink after work, and feel like they belong. “Whether it’s a date night or a corporate gathering, we want people to feel like they’ve come somewhere special,” he explains.
From its opening night in 2022, Sei Less became a hotspot—a place where art, food, and entertainment blend seamlessly. It’s more than just a meal; it’s about the entire experience.
“We’ve always said we’re not just a restaurant; we’re creating an experience. We want people to leave here talking about it. That’s the goal,” Mirjahangiry says. He speaks with the kind of clarity that suggests he’s not just playing the long game, but instead redefining the rules entirely. The menu is a reflection of that ethos: thoughtfully curated to cater to every dietary preference, from the vegans to the steak lovers, the casual diners to the foodies. Offerings such as the chicken satay, dim sum dumplings, and lettuce wraps have achieved cult status.
But it’s not all about the food— it’s the attention to every detail, the art on the walls, and the latenight energy that sets Sei Less apart. Mirjahangiry understands that in a city as fast-paced as New York, people aren’t just looking for a meal—they’re searching for something that feels different. That’s why Sei Less has carved out a niche with its own distinctive approach. Take the pop-up events, for example. Whether it’s an exclusive art installation or a surprise collaboration with a rising star, the
and the plant has always been natural, and Sei Less represents that blend in a sophisticated and stylish way. The art installations and the curated playlists on any given night reflect a similar ethos—a celebration of what’s new, what’s now, and what’s about to take over.
The connection to cannabis is particularly poignant as New York, and the restaurant industry at large, begins to see a shift in how people approach cannabis, moving from a taboo topic to something more mainstream, integrated, and acclaimed. Sei Less, with its unique ability to fuse different worlds, taps into this cultural wave, creating a space that embraces the evolving landscape of cannabis culture. It establishes a welcoming environment, one where people can enjoy a great meal, listen to great music, and feel like they’re part of something bigger, while uplifting the lifestyle that so many people are now embracing with open arms.
Yet even with all the glitz, Mirjahangiry remains grounded. He’s a father and an entrepreneur, someone who knows the balance between ambition and family life is fragile. “It’s a challenge, honestly,” he admits. “But when you’re doing something you love, it doesn’t feel like work. It keeps you motivated.” Of course, there are days when he leaves the restaurant at 2 a.m. and wakes up just a few hours later to spend time with his kids. But he makes it work because, for him, this isn’t just about building a business—it’s about creating something that reflects his passions and values.
Mirjahangiry’s impressive growth within the NYC hospitality industry set the stage for his most formidable feat: founding Sei Less in 2022. Though he has followed this success by bringing similar energies to the hotspot Panda Harlem, Sei Less is the entrepreneur’s crown jewel.
“If you like good food, a great experience, and a real vibe, that’s what we offer,” he says, his words as confident as the restaurant’s reputation.
The space itself epitomizes a convergence of worlds: it’s where world-famous athletes like Kevin Durant and artists like Cardi B rub elbows with CEOs, influencers, and regular New Yorkers seeking an escape from the grind. That’s exactly the point. Mirjahangiry envisioned Sei Less as a place where anyone can show up, whether they’re celebrating a
restaurant continuously shifts gears to keep things fresh, always engaging with the cultural pulse of the city.
A standout aspect of Sei Less—and one that reflects Mirjahangiry’s deep connection with cultural trends—is the restaurant’s embrace of those connected to cannabis culture. While the restaurant isn’t serving infused dishes, the vibe is unmistakably welcoming to those who are part of the cannabis community. For example, the venue has hosted events honoring New York’s licensees and counts many cannabis industry leaders among its faithful clientele.
“Cannabis is part of the conversation, and it’s something we’re open to exploring,” says Mirjahangiry. The connection between food, music,
The restaurant world, particularly post-pandemic, is vastly different from what it was just a few years ago. For Mirjahangiry, it’s been a time of reflection and reinvention. Even though the pandemic saw many restaurants shutter and others struggle to stay afloat, Sei Less emerged to survive and thrive as the city came back to life. Its team adapted quickly to the new reality with outdoor dining and an even deeper focus on experience.
“It’s changed the game,” the restaurateur notes. “People want to celebrate again, to be out with friends, to enjoy life. And as a business, you have to pivot. Some didn’t make it, but those who did have a unique opportunity to build something fresh.”
And that’s precisely what Sei Less has done: carved out a space that’s as much about nightlife as it is about dining. With late-night hours and a seamless shift from dinner to after-party, it’s a restaurant that refuses to close its doors when the world winds down. “We stay open later than most, and that’s something people love,” Mirjahangiry explains. “The city never really sleeps, and neither do we.”
Looking to the future, Mirjahangiry’s ambitions don’t stop at one restaurant. As Sei Less grows, so does the vision—pop-ups in other cities, maybe even a hotel concept down the road. His mission is clear: to create a brand that transcends location and becomes synonymous with cultural relevance, a go-to for anyone seeking a little extra energy in their night out. And with plans to expand, Sei Less is poised to continue shaking things up, making its mark on New York and beyond.
Mirjahangiry has built something that feels bigger than the sum of its parts—a restaurant that’s as much about the experience as it is the food. In a city where culinary hotspots come and go, Sei Less stands as proof that with the right vision, ambition, and a little bit of edge, you can create something that lasts. And as long as Dara Mirjahangiry is at the helm, Sei Less will remain an essential part of New York’s ever-evolving landscape, where the vibes are high, the food is fire, and everyone from all walks of life is welcomed at the table.
@seilessnyc @darajoonnyc
Mural @ jo.jerusalem; Sei Less
HAS hsTORI a
WU-TANG'S RAEKWON COOKS UP A NEWARK DISPENSARY HIT
Raekwon, the legendary Wu-Tang Clan member whose vivid storytelling and gritty rhymes have defined hip-hop for decades, is now turning his attention to a new venture that blends wellness and culture: the opening of Hashstoria, a dispensary and wellness center in Newark, New Jersey. Known for his role in revolutionizing rap with classics like *Enter the Wu-Tang (36 Chambers)*, Raekwon is using his platform to educate and elevate the cannabis conversation, offering top-tier products and a space for the community to
connect and learn. Through the help of his business partners Charlamagne Tha God and civil rights attorney Bakari Sellers, the rapper aims to let the people embrace their dreams. In an exclusive interview, the artist reflects on how cannabis has fueled his creativity over the years, from sparking the writing of his early lyrics to shaping his approach to music today. As Raekwon continues to push the boundaries of hip-hop, his new business is a testament to his evolution—not just as an artist, but as a cultural influencer and community advocate.
“I’m just trying to figure out my call to be able to give back to my people and just tell them, thank you for what you did for me. You gave me a piece of something that I could never return like that. But we going to start right here. that’s what it’s about.”
“We didn’t want to just be the average dispensary, you know what I mean? We wanted to be the only one that cared. it’s about teaching people how medicinal products could help them health-wise, mental awareness- wise, educating them.”
“I remember writing my first rhymes and sitting down and smoking a joint or smoking a blunt, and it got me to being where I am today. So it’s like wow. and sometimes cannabis gets this bad name for being something not good to a lot of people, but it’s all about how you use it. I never used it to look at it as something that is going to bring me down or something like that. it always uplifted me.”
“Use it as a vessel to pursue your ideas. Just make sure that you don’t hurt yourself with it. Smoke it and write down some ideas. Write down some of your goals. Yo, what I want to do, what I want to be. Make some changes in your life. Sometimes we don’t really get a chance to have that by myself meeting... it might come off a little strange, but I had by myself meetings all the time.”
On Cultivating The Best Flower in the State of Florida
THE FLOWERY BLOOMS
Elad Kohen is more than just a player; he’s a game changer.
Nestled in the sun-drenched heart of South Florida, Kohen’s journey from casual consumer to cannabis trailblazer is a testament to his respect for the plant and a commitment to support the evolution of the culture around it.
“CANNABIS GAVE ME A FRESH PERSPECTIVE ON LIFE.”
What started in his teenage years as a curious exploration of the plant quickly ignited into a full-blown obsession, leading him into the frenetic world of cannabis entrepreneurship.
“SPIRITUALLY, CANNABIS IS TRANSFORMATIVE. IT HELPS PEOPLE EVOLVE MENTALLY,”
he declares, echoing the sentiments of those who see this green wonder as a gateway to enlightenment.
Kohen’s deep dive into the cannabis business kicked off about seven years ago, sparked by a serendipitous encounter with a professor in Israel diving into the medical potentials of the plant.
“I became a student of the plant,” he admits, immersing himself in knowledge from every corner of the industry. By 2019, after years of struggle studying the early industry, he launched The Flowery, initially as a delivery service in South Florida before blossoming into a full-fledged vertical empire. “Our people were always our secret weapon, and technology followed” he notes.
“QUALITY PRODUCTS AND AN AUTHENTIC RELATIONSHIP WITH CONSUMERS ARE WHAT SET US APART.”
Now, The Flowery has forged exclusive partnerships with some of the Cannabis culture’s elite, from 710 Labs to Preferred Gardens, Doja and Wizard Trees, just to name a few. With ten dispensary locations across Florida and recent expansions into New York, including hotspots in Staten Island, Queens, and Brooklyn, The Flowery has become a staple in the communities it serves.
But Kohen knows the heart of cannabis culture beats in the soil. “Many don’t truly know how to grow the plant well,” he points out. “It’s a resilient plant and it can really grow anywhere, but for it to thrive and produce its best expression, it really needs the right conditions and attention, very few are really producing truly great, clean flower and oil varieties” He emphasizes the crucial role of legacy growers—those who’ve perfected their craft in the shadows of the illicit market. “These growers know the intricacies, while many corporations focus solely on profits,” he asserts. “They are the real trailblazers, and we are lucky enough to forge the right relationships and get access to all of that exotic genetics and
Yet The Flowery’s vision extends far beyond cultivation; he’s all about fostering a culture rooted in quality, education, and community. “People often don’t understand our approach,” he muses. “Relationships take time to build—years, even. They are the foundation of lasting success.” This philosophy is the backbone of The Flowery, where trust trumps
His relationships with legendary California growers reflect this commitment. “With 710 Labs, for example, it took years to build trust,” he recalls. “They’re so selective about their partners and how they do things, as they should be. It’s about mutual respect.” This meticulousness isn’t just business—it’s a way of life, cultivating collaboration and shared values.
At the core of The Flowery is a state-of-the-art cultivation facility crafted with input from expert growers. “We asked them what our facility should look like and how to feed our plants the right attention,” Kohen explains. “We built it to their standards.” This dedication ensures every batch resonates with the care and expertise
The Flowery’s mantra: quality control is non-negotiable.
“IF SOMETHING ISN’T ABSOLUTELY AMAZING, WE WON’T SELL IT,”
he insists, crafting a culture where excellence reigns supreme. This commitment is palpable in every aspect of The Flowery, from product selection to the welcoming vibe of their stores.
The company guarantees quality and transparency like a promise inked in green. “We stand behind everything we sell,” he states, embodying the accountability that resonates with today’s savvy consumers.
“EVERY ONE OF OUR EMPLOYEES IS A CONSUMER TOO. WE PROMISED EACH OTHER AND OUR CUSTOMERS THAT WE’D DO RIGHT BY THEM AND TREAT THEM LIKE WE WANT TO BE TREATED.”
As The Flowery gears up for its continued New York expansion, Kohen is laser-focused on responsible growth. “We want to be pioneers of quality and transparency,” he emphasizes, particularly in their partnerships with social equity initiatives. “We’re here to help them build sustainable businesses,” showcasing his dedication to uplifting the community.
“We’re always looking for brands with genuine followings and real genetic innovation,” he states.
“IT’S ABOUT QUALITY AND AUTHENTICITY, NOT JUST ECONOMICS OR CONNECTIONS.”
This ethos permeates The Flowery, where every product is handpicked to enhance the consumer experience.
In a rapidly commercializing cannabis landscape, Kohen’s vision serves as a refreshing reminder of the plant’s roots. “Cannabis isn’t just a product; it’s a powerful, mind altering plant medicine” he proclaims.
He’s also keenly aware of what Israel started as pioneering research into cannabis medicine.
Looking to the future, “They’ve been studying this plant since the '60s, yet we still have so much to learn, and it seems like we will finally see a lot of institution around the world taking a deeper dive” he observes, envisioning a future where personalized medicine tailors specific cannabinoids to individual needs.
Looking ahead, Kohen envisions a cannabis landscape infused with tech, where personalized profiling transforms the shopping experience. “If a technology genuinely improves the consumer experience or they way we do things internally, we want it,” he declares, fully committed to innovation—whether it’s “advanced genetic profiling or better ways to support the plants supply chain”
“We’re just getting started,” he insists, eyes gleaming with anticipation. “There’s so much more to discover, the industry is embryonic, and we’re proud to be part of this journey.”
“The Flowery has really become a big family, everybody gets along and respects each other, we like to say that culture eats strategy for breakfast and believe that our internal bond extends to the product, service we give and ultimately to the connection we make with our clientele,” he asserts, a hopeful vision for a brighter future. With Elad Kohen at the helm, the cannabis narrative is one of quality, connections, creativity, and community, a true testament to the transformative power of the plant, and beautifully decorated and designed stores with custom art and an authentic cultural flare.
In this new chapter, Kohen is set on supporting an interconnected cannabis culture, where the finest genetics and brands flow responsibly to new territories. As The Flowery continues to bloom, it embodies a culture of quality, authenticity, education and creativity — an ethos that elevates cannabis and enriches the communities it touches. Amid a world often divided, Kohen’s vision for The Flowery stands as a beacon of hope, proving that cannabis can unite us all.
The Flowery is the result of a lot of hard work and dedication from a lot of peoplesome are pictured here, many are not.
The Flowery team shares the plant love. Top to bottom: Elad Kohen, Trent, Mike, Brrrrrrrn, Denton, Pete, Brian Roberts
@floweryflorida
Exclusive Interview By Ronit Pinto
Yuval Soiref is a compelling figure in the cannabis industry, reshaping the European market like an international man of mystery. As co-founder of Phcann International and the mastermind behind Green Success, Soiref is driving a movement that integrates digital transformation, consistent quality, and cultural relevance into the cannabis ecosystem.
Early on, Soiref found success with MedReleaf, one of the initial leading cannabis providers in the European market. By 2018, the company would be acquired by Canadian giant Aurora Cannabis for $3.2 billion CAD ($2.27 billion USD). Soiref has always been at the forefront of cannabis innovation, a vantage point he continues to maximize today. He is committed to bridging the gap between the illicit market and the legal one, offering trusted, recognizable brands that redefine cannabis for both patients and consumers.
The European cannabis market has undergone a seismic shift, evolving from a focus on severe medical conditions like cancer and AIDS to addressing more everyday ailments such as chronic pain and sleep disorders. Soiref likens Germany’s legalization to California’s early embrace of cannabis culture, although he remains acutely aware of Europe’s stringent regulations that currently limit product offerings. “Our mission is to ensure that patients have access to effective and affordable products,” he declares.
His latest venture, Green Success, is not just a cannabis company—it’s a house of brands focused on creating a better future for cannabis access. By introducing globally recognized cannabis brands, Green Success is setting a new standard in affordability, reliability, and cultural connection. “We’re revolutionizing access,” Soiref explains. “Our focus is on making cannabis safer, more reliable, and culturally relevant by offering products people can trust.”
Central to this revolution is Green Success’s emphasis on online platforms and digital tools, making cannabis products more accessible than ever before. Through partnerships with telemedicine platforms, patients in Germany, the United Kingdom, and soon Australia, can now receive prescriptions and access products within 24 to 72 hours—a leap forward in accessibility.
A key part of Green Success’s strategy is its exclusive partnership with boxing icon Mike Tyson and the Tyson 2.0 team powering his cannabis brand. Together, the companies have made Tyson 2.0 the most-sold premium brand in Germany following a triumphant launch in July 2024. An equally fruitful debut came to the United Kingdom in August. Now Tyson 2.0 is now expanding to Australia, where it will bring the same trusted quality to medical patients.
“Partnering with Tyson 2.0 is about more than just launching a brand,” Soiref shares. “It’s about creating a seamless experience for patients to access highquality products, no matter where they are.”
Tyson himself is excited about the brand’s global impact: “It’s incredible to see Tyson 2.0 helping patients worldwide. Our goal is to always provide the best cannabis products to those who need them most.”
One of Soiref’s most ambitious goals is to convert consumers from the illicit market to the legal market by providing high-quality, consistent, and culturally relevant products. “We’re giving consumers a reason to trust the legal market,” Soiref explains. “By making it accessible, reliable, and reflective of their needs, we’re showing that the legal market can deliver the quality and experience they’ve been looking for.” This strategy is underpinned by consistent product standards, ensuring that every offering, from premium strains to affordable alternatives, meets the highest expectations.
Green Success’s ability to lead this transformation is driven by its online-first approach. By integrating telemedicine platforms with data analytics, the company provides a personalized, efficient experience for patients and consumers. Soiref emphasizes the importance of digital tools: “Online transformation is at the heart of what we do. It’s how we deliver products faster, analyze market needs, and continuously improve the patient experience.” This focus on data-driven decision-making ensures that Green Success remains agile and responsive to changing market demands, reinforcing its position as a leader in cannabis innovation.
For Soiref, consistency in quality is the foundation of building trust in the legal market. Green Success ensures that every product meets rigorous standards, providing consumers with a reliable and enjoyable experience. “Consistency is what separates us from the rest,” Soiref explains. “It’s how we build trust, drive loyalty, and encourage more people to transition to the legal market.” By combining this focus on quality with culturally resonant branding, Green Success is setting a new benchmark for the cannabis industry.
With a strong foothold in Europe and plans to expand into Australia, Green Success is poised to become a global leader in cannabis access. By bridging the gap between the illicit and legal markets, integrating online platforms, and delivering consistent quality, Soiref is shaping the future of cannabis for both patients and consumers. “This is about more than just business,” Soiref says. “It’s about creating a better, more accessible future for cannabis—a future where everyone can trust the products they use.”
Through his groundbreaking work with Green Success, partnership with Tyson 2.0 and upcoming ventures with the California- based brand Cali X, Yuval Soiref is leading a global transformation that prioritizes accessibility, reliability, and cultural impact. This is not just the story of one entrepreneur—it’s the story of a movement to redefine cannabis for a new era, one that puts compassionate healthcare first.
“Iron Mike.” “Kid Dynamite.” “The Baddest Man on the Planet.” He may be a man of many nicknames, but for Mike Tyson the latest and truest persona is that of Ganja God. The former heavyweight boxing champion, known for his explosive talent in the ring and his larger-than-life personality, has embarked on an extraordinary journey that transcends the boundaries of athletics. Today, with his juggernaut brand Tyson 2.0, the icon stands at the forefront of the cannabis and plant medicine movement, pioneering a new narrative around healing and wellness.
Yes, Tyson made global headlines again for his recent fight with Jake Paul. The event marked the most streamed global sporting event ever. The final victory went to the former YouTuber, but the determination of everyone’s favorite 58-year-old champion continued to win hearts.
Tyson’s newfound sense of serenity about himself speaks to the power of his personal transformation since learning to heal with cannabis and psilocybin mushrooms. Over the past few years, the world has seen the athlete’s life and training regimen do a complete 180 thanks to these natural remedies. On the business side, Tyson 2.0 has become a global phenomenon, committed to bringing medicine to people across the globe. Now in 19 countries and continuing to expand, the brand offers innovative products such as the virally popular ear-shaped gummy line Mike Bites.
In this exclusive interview with Honeysuckle, Tyson opens up about his evolving relationship with plant medicine, candidly reflecting on his early days of consumption, the profound mental challenges faced in the boxing ring, and his excitement about upcoming ventures. With the support of his wife, Lakhia Spicer; best friend and business partner Adam Wilks; and his Tyson 2.0 team, he shares heartwarming stories that emphasize the healing potential of cannabis - a reminder that nature packs the ultimate punch, for good.
Join Honeysuckle for this exclusive interview with a living legend. From the streets of Brownsville in Brooklyn to ownership of first-of-their-kind consumption cafes in Europe, Mike Tyson’s journey is a testament to resilience, transformation, and the belief that healing can be a universal experience, paving the way for a more compassionate world.
“ “ NOW, I’M HAPPIER THAN I HAVE EVER BEEN AND THAT IS SUCCESS.
“ “ IT’S
ALWAYS BEEN A
HEALING PURPOSE FOR ME
WHEN DID YOU FIRST REALIZE YOU WERE TURNING TO THE PLANT FOR HEALING PURPOSES? DID THAT FEEL DIFFERENT FROM THE WAYS YOU HAD BEEN CONSUMING BEFORE?
It’s always been a healing purpose for me. Of course, in my earlier years of consumption, it was more about the high feeling but as I have grown so has my experience with the plant. I noticed it healed with pain relief on a mental and physical level and it is also a spiritual experience for me too. I get some of my best ideas after I smoke.
BOXING IS A VERYMENTAL SPORT. CAN YOU DESCRIBE A MOMENT WHEN YOU HAD TO OVERCOME A MENTAL OBSTACLE IN THE RING?
I can’t describe a moment that I had to overcome a mental obstacle in the ring, because every moment you are in the ring and there is an opponent trying to cause you harm, it can be a mental obstacle if you don’t learn how to stay relaxed. The best thing a fighter can do is learn how to stay relaxed. If you can’t master that part, then you are in the wrong profession. We are doing something that most people spend their whole lives avoiding (a fight). So it takes a special kind of mindset and mental fortitude to be a boxer.
WHAT WERE YOUR THOUGHTS ABOUT THE FIGHT WITH JAKE PAUL?
It [was] the biggest fight ever, viewed by more people than any fight in history. [I thought] ‘This is going to be historic, and so why wouldn’t I be a part of this historic moment.’ I started Jake’s career off when he fought on my undercard exhibition fight against Roy Jones. So it’s only [made] sense that I [fought to] end his career myself.
WHAT IS YOUR PERSONAL DEFINITION OF SUCCESS, AND HOW HAS IT CHANGED FROM YOUR EARLY DAYS IN BOXING TO NOW?
Success to me is being a good father, a good husband, a good man. Simple things are success to me now. Having the time to be with my birds and fly them. Having a peaceful life is success to me now at this stage of my life. I used to be so addicted to chaos. There was never enough, money, women or fame. But now, I’m happier than I have ever been and that is success.
THIS HAS BEEN A HUGE YEAR FOR TYSON 2.0’S EXPANSION! WHICH MARKETS AND PROJECTS ARE YOU MOST EXCITED ABOUT NOW?
It’s all exciting! We’re expanding everywhere, bringing the plant medicine to people all over. We’ve made a lot of growth – expanding in the states and in 16 other countries worldwide. And we still got more to do, with new locations and products coming up. But what really excites me is the impact we’re having. It’s all about peoples’ stories, man, and it’s been great hearing how our plant has helped people heal, helped them find themselves like I did.
WHAT IS YOUR FAVORITE THING ABOUT WORKING IN THE PLANT MEDICINE SPACE?
The healing is the greatest part. Seeing people transform, seeing how the plant changes lives, that’s what I love. I love being in the ring, but working with plant medicine helps me give back in a whole new way. This is my new fight, and it’s beautiful.
MOST PEOPLE DON’T REALIZE HOW MUCH OF A LEADERSHIP ROLE YOUR WIFE TAKES IN THE BUSINESS - SHE EVEN CAME UP WITH THE IDEA FOR MIKE BITES! HOW IS IT WORKING SO CLOSELY WITH HER IN THE CANNABIS SPACE?
My wife and I are partners in every sense of the word. We collaborate well and it’s just a blessing to. We enjoy working together. GROWING UP IN BROWNSVILLE, COULD YOU EVER HAVE IMAGINED OWNING CONSUMPTION CAFES IN EUROPE?
Never in my wildest dreams. Coming from where I did, the idea of owning anything, let alone cafes in Europe is unreal. But life’s funny like that. You never know where the journey’s gonna take you. I’m just grateful and very humbled by how far I’ve come.
HOW DO CULTURAL ATTITUDES TOWARD CANNABIS IN EUROPE COMPARE TO THOSE IN THE U.S., AND HOW HAS THAT IMPACTED YOUR APPROACH TO BRANDING AND MARKETING YOUR PRODUCTS?
Europe’s got a unique vibe—some parts are more open, others are still holding onto that stigma. It’s similar to the U.S. in that way. We’ve had to respect the culture but also challenge the boundaries, like we’re doing everywhere. It’s about educating people, showing them how this plant can heal, and slowly shifting those perceptions.
WHAT ARE YOUR LONG-TERM GOALS FOR TYSON2.0 ON A GLOBAL SCALE? ARE THERE SPECIFIC REGIONS OR MARKETS YOU’RE PARTICULARLY INTERESTED IN EXPLORING NEXT?”
Tyson 2.0 is going universal, no doubt. We’re looking to bring healing worldwide — Asia, Africa, South America, we’re open to all of it. Wherever there’s a need for wellness and growth, that’s where we’re headed. This is bigger than just one region; it’s universal.
DO YOU HAVE A PERSONAL FAVORITE PRODUCT OR STRAIN FROM TYSON2.0? WHAT MAKES IT STAND OUT FOR YOU?
My favorite is still og kush but it’s hard to pick a favorite because everything in our line, I have sampled and give my approval on. Quality is most important to me as I am a very picky smoker and can’t smoke just anything so I want to bring the best experience to others through my products. I wouldn’t put out anything that I wouldn’t personally like to use.
HOW DOES IT FEEL GIVING PEOPLE THE ABILITY TO GROW THEIR OWN PSILOCYBIN MUSHROOMS?
It’s next-level. Giving people that control over their own healing, their own journey — it’s empowering. It’s like giving them the keys to unlock their mind, explore their potential. That’s freedom, and that’s powerful.
HOW DO YOU THINK CONSUMER PERCEPTIONS OF MUSHROOMS ARE EVOLVING, AND WHAT ROLE DO YOU SEE YOUR PRODUCTS PLAYING IN THAT SHIFT?
People are starting to get it — mushrooms aren’t just about getting high; they’re about healing, transformation. Our products are part of that change, leading the way. We’re helping people see the real potential here, opening doors for new ways to grow and heal.
WHAT PARTNERSHIPS DO YOU HAVE AND ARE FORMING? WE SEE EXCITING ACTIVATIONS WITH FUTUROLA AND STUNDENGLASS. WHAT DO YOU LOVE ABOUT THESE PARTNERSHIPS AND ARE THERE ANY OTHERS WE CAN LOOK FORWARD TO?
Futurola, Stündenglass — those are innovators, like us. We’re creating awesome products together, pushing the envelope on what’s possible. And there’s more to come. We’ve got some exciting stuff in the works, so stay tuned—it’s only getting bigger.
ANY SPECIAL SHOUT OUTS FOR OUR NEW YORK READERS! HONEYSUCKLE IS BASED IN NEW YORK.
New Yorker’s know New York is always my home no matter where I am. I am proud to be from Brownsville and New York is still the best city in the world.
WE CAN’T WAIT TO SEE WHAT’S NEXT FOR TYSON 2.0!
IG: @MIKETYSON @ITSTYSON20
“ “ NEW YORK IS STILL THE BEST CITY IN THE WORLD.
“
“ SEEING PEOPLE TRANSFORM, SEEING HOW THE PLANT CHANGES LIVES, THAT’S WHAT I LOVE.
ADAM WILKS AND THE RISE OF TYSON 2.0 Passion Project:
With a journey that began in a tire shop in Thornhill, Toronto, Adam Wilks - CoFounder and CEO of Carma HoldCo, parent company of Mike Tyson’s juggernaut Tyson 2.0 - has transformed himself from a local dealer into a powerhouse in the cannabis industry. The brand strategist is currently helming partnerships with iconic brands that include not only Tyson 2.0, but also connoisseur-grade cannabis EVOL by multi-award-winning rapper Future; several products by legendary American wrestler Ric Flair such as the popular Ric Flair Drip; and more. Wilks’s story is one of grit, and a profound belief in the healing power of cannabis.
His connection to cannabis runs deep, influenced by personal experiences that shaped his understanding of the plant’s medicinal properties. He started using cannabis recreationally at age 14, but witnessing his grandmother battle a brain tumor, ultimately managing her pain with cannabis, changed everything for the young man.
“The peace and relaxation in her eyes made me realize the medicinal potential of cannabis,” Wilks reflects, emphasizing the plant’s importance in pain management, especially for the elderly. “We need to have more discussions about cannabis use, especially among different age groups,” he insists.
Another formative event happened during his teenage years, when Wilks took a job at the local tire shop, where the owner, Phil Heyman, encouraged him to pursue a business degree, even helping put him through night school. Eventually Wilks would run his own tire dealership, and some years later, become known as a “brand whisperer” for recognizable companies like Pinkberry.
“When we reconnected, we recognized that our standards for quality and brand integrity matched perfectly,” Wilks explains.
What sets Tyson 2.0 apart in a saturated market? Authenticity. Wilks emphasizes that his acclaimed partner’s genuine connection to cannabis is what makes the brand resonate.
“Mike is involved in everything—he chooses the strains, the marketing, and his passion shines through in every product,” he says, noting that Tyson’s personal journey with cannabis plays a pivotal role in the brand’s narrative. The athlete has been outspoken about how the plant has helped him transition from his edgy “Iron Mike” persona into a new sense of calm, clarity, and motivation to heal the world.
Even Tyson’s much-hyped fight with Jake Paul, which took place in November, seemed to show off the icon’s progress, regardless of defeat. “Watching Mike step into the ring with Jake Paul was an incredible experience,” Wilks notes. “Mike is not just my best friend and business partner; he’s family to me. Seeing him in action, doing what he loves and inspiring so many people, was nothing short of amazing. I couldn’t be more proud of him - not just for the fight, but for the man that he is, both in and out of the ring. I love him and will always be in his corner.”
Gone global, Tyson 2.0 products are now available in 19 countries. The brand’s exclusive European distributor is Yuval Soiref, co-founder of Phcann International, who brings a wealth of experience from his time in the cannabis industry. Soiref ’s vision is to revolutionize medical cannabis access in Europe, leveraging strategic partnerships to ensure high-quality products reach patients.
“Our mission is to provide consistent, effective solutions for patients while maintaining the highest standards,” he states. Together, Wilks and Soiref embody a collaborative spirit that drives Tyson 2.0 forward, navigating the complexities of the European
As Tyson 2.0 leads the charge, particularly with the success of Coffeeshop Tyson 2.0 in Amsterdam (which launched in March 2023 as the first and largest celebrity-branded cafe of its kind in the city), Wilks is eyeing international expansion for his entire Carma HoldCo portfolio. “We’re excited about the opportunities for Carma and our brands like Tyson 2.0 and Ric Flair Drip as more countries explore legalization,” he says, detailing their recent successful launches in Germany and the United Kingdom. “We’re not just bringing products; we’re bringing a culture of authenticity and quality.”
Coffeeshop Tyson 2.0 has become a hotspot in Amsterdam, serving as a safe space for cannabis enthusiasts to enjoy their products. Wilks points out that while celebrity brands often falter, their approach prioritizes genuine involvement and consumer connection. “If a celebrity isn’t engaged, it’s tough to resonate with consumers,” he asserts. “Authenticity is key.”
Despite the buzz surrounding cannabis as a multibillion-dollar industry, Wilks is acutely aware of the challenges that lie ahead. “The cannabis industry is still in its infancy. We’re just scratching the surface,” he notes, highlighting the diversity of experiences in the industry—from corporate leaders to legacy growers. “This mixture fosters innovation and progress,” he adds. Wilks is also a firm believer in the medicinal future of cannabis. “I envision a time when people might choose cannabis based solutions over traditional pharmaceuticals,” he predicts. This shift is already happening as more individuals explore cannabis as an alternative for various health needs.
As Tyson 2.0 continues to expand, Wilks envisions a landscape where cannabis becomes a staple in health and wellness routines. “We’re aiming to integrate cannabis into everyday life, making it as common as taking a daily vitamin,” he says, underscoring the potential for growth in both medical and recreational sectors.
His commitment extends beyond cannabis. In an exciting development for Carma HoldCo, Ric
Flair’s Woo Energy, a line of wellnessfocused energy products, signed a multi- year contract as the official energy drink of the All Elite Wrestling (AEW), reflecting Wilks’s dedication to health and quality. “We want to reach a broader audience while staying true to our brand ethos,” he explains.
Wilks is at the forefront of the unfolding cannabis revolution, advocating for change, education, and innovation. With the combined power of Tyson 2.0 and a commitment to authenticity, the green wave is entering a new state of elevation just beginning, promising a future where cannabis is not just accepted, but celebrated as a cornerstone of wellness.
The Old Man of the Mountain:
Hashish, History, and High Culture
In the vibrant tapestry of cannabis culture, few brands can claim a lineage as rich and storied as The Old Man of the Mountain. Cofounded by a Certified Ganjier and cannabis connoisseur, this brand isn’t just about selling hashish; it’s about reviving an ancient tradition and elevating the way we engage with this remarkable plant.
The Alchemy of Cannabis Curiosity
At the heart of The Old Man of the Mountain is a philosophy that resonates deeply with those who approach cannabis with an open mind and an insatiable curiosity. The brand attracts a discerning clientele—those who understand that cannabis is more than a product; it’s a plant steeped in cultural history, wellness potential, and a myriad of nuanced effects.
“Engaging with customers who genuinely seek to explore and understand cannabis is the most fulfilling part of this journey,” says the co-founder. “These individuals are like fine wine or whiskey connoisseurs; they’re not just looking for a buzz—they’re seeking an experience, a connection.”
But the world of cannabis is not without its challenges. Customers arriving with preconceived notions often miss the mark, viewing the experience as a one-size-fits-all affair. Yet, for the co-founder, each interaction is an opportunity to shift perspectives. “Even the skeptics can find joy in discovery. By showcasing the uniqueness of our offerings, we can transform their experience into something personalized and mindful.”
Head Stash Hash: A Taste of Tradition
For true aficionados, the brand’s signature Head Stash Hash stands as a beacon of quality and intention.
This isn’t just hash; it’s an invitation to delve into the layers of flavor and
aroma that only meticulously crafted hashish can offer. Customers who seek out this product are often deeply connected to the plant’s rich heritage, understanding that each batch tells a story of artistry, history, and dedication.
“Head Stash Hash isn’t just a product; it’s a moment to pause, savor, and connect with something revered for centuries,” the co-founder explains. “Our customers appreciate the craftsmanship that goes into every step of the process, from strain selection to extraction.”
A Name Steeped in Legend
The name The Old Man of the Mountain carries a weight of historical significance, harkening back to the days of Marco Polo and the enigmatic Hashshasin. In the 13th century, Polo encountered tales of a mysterious figure leading a secretive group, providing them with hashish to reach transcendent states before their missions. This blend of mystique and ritual is echoed in the brand’s mission today.
“Our tasting experiences reflect that ancient connection, marrying old-world traditions with a modern appreciation for cannabis,” the co-founder notes. “We want our guests to explore hashish through a lens of reverence and discovery.”
Why Hash? A Romantic Connection
So, why choose hash over flower or other concentrates? Hash represents a timeless connection to the past, akin to a vintage record player that evokes nostalgia and romance. It is an art form, hand-crafted with patience and care. “Indulging in hash is like paying tribute to tradition,” says the co-founder.
“Once you experience its rich flavors and gentle effects, you realize everything else is just a phase.”
Mount Rushmore of Cannabis Culture
If Mount Rushmore were a tribute to hash, the faces carved into its surface would celebrate the pioneers who championed cannabis culture. Leading the charge would be Hasan-i Sabbah, the original “Old Man of the Mountain” and head of the ancient Hashshashins. Beside him, Bob Marley, whose legendary status transformed cannabis into a symbol of peace and unity. Jack Herer, known as 'the Emperor of Hemp,' would advocate for legalization and sustainability, while Willie Nelson would bring the spirit of joy and freedom that defines cannabis culture today.
Together, these figures embody the rich history, advocacy, and artistry that The Old Man of the Mountain seeks to honor.
A Journey of Discovery
Ultimately, The Old Man of the Mountain is more than just a cannabis brand; it’s a mission to unlock the fascinating world of hashish. The co-founder invites all to join this journey, to appreciate the artistry and cultural significance of this timeless treasure. “Together, let’s deepen our understanding of hashish and its rightful place in the cannabis landscape.”
In a world that often overlooks the complexities of cannabis, The Old Man of the Mountain stands as a guardian of tradition and a pioneer of appreciation, inviting all to savor not just the product but the profound experience that cannabis offers.
Lil Xan, headliner at the 2024 New York Cannabis Awards Music Festival, celebrated his love of cannabis and its role in helping him overcome addiction to Xanax and opiates. Performing new tracks from his upcoming album “Diego.” The rapper connected with fans at the event, which featured over 250 cannabis products and drew a crowd of industry professionals and consumers. The festival, hosted by All Access USA at Minard Family Farms, also highlighted the evolving cannabis culture, with Honeysuckle taking home the Voters Choice Award for Best Cannabis Magazine of the Year. @xanxiety @newyorkcamf @allaccessusa
@the_amanda_nicole
@FashionNova
@Pyradyse
Step into a world of sweet temptation and playful euphoria with Jezzica Rabbit, a vibrant sativa that’s bursting with flavor and energy. This enchanting strain is a sensory delight, blending juicy notes of ripe strawberries, tart raspberries, and a hint of tropical pineapple. The aroma alone feels like a tantalizing flirtation, with a lingering, mouthwatering sweetness that draws you in with every whiff.
On the inhale, Jezzica Rabbit delivers a smooth, fruity burst that dances across your taste buds, leaving traces of berry zest and a light, candy-like finish. As a sativa, this strain offers an uplifting, euphoric rush that’s perfect for daytime adventures, sparking creativity, and lifting spirits. Its effects wash over you with waves of gentle relaxation, keeping you alert and energized while enhancing mood and inspiring social connections. Whether you’re seeking a playful escape, a boost in creativity, or an energetic unwind, Jezzica Rabbit brings a whimsical, tempting experience that’s as unforgettable as its namesake.
Jezzica Rabbit
Photos By: Jonathan Wehner @Pyradyse
DIAMOND LAYER CAKE
STREET COWBOY X
ART DARLING
by:
Photos
Sam C Long
@tissuekulture
In the hazy underground of New York City, where the streets pulse with the energy of a city in constant reinvention, a singular artist is shaping both the city's art scene and its evolving cannabis culture. His name is synonymous with both danger and creativity, a man whose journey from the rough edges of organized crime to the high-end galleries of Manhattan mirrors the city’s own transformation. And at the intersection of his life story lies something deeper—cannabis, the plant that’s more than just a product, but a catalyst for his creative expression and entrepreneurial ambition.
Raised in the heart of Manhattan, **Layer Cake** navigated two worlds from a young age. On the Upper West Side, he rubbed shoulders with artists and creatives like James Earl Jones and Sean Lennon. But it was the grit of Hell’s Kitchen, with its tightknit street networks and dangerous liaisons, that left a deeper mark. The bodega owner who first introduced him to small-time drug deals would lead him down a path into the underworld—smuggling, high-stakes transport, and a relentless need to outwit the system. By his early twenties, Layer Cake was deeply embedded in organized crime, living for the thrill of the hustle.
But as his criminal activities spiraled into chaos— racking up federal indictments and house arrest— he found salvation in an unlikely place: art. A mix of graffiti, collage, and stenciling became his outlet. "Art was the escape, the only thing that kept me sane," he explains, remembering how he channeled his restlessness and fear into something creative. His raw, urban style caught the attention of New York’s art elite. Soon, his paintings were hanging alongside works by the likes of Banksy, and he was rubbing elbows with celebrities, collectors, and sports figures—among them Yankees star Aaron Judge, for whom he created a special commission.
Yet, despite his success in the art world, the shadow of his past still looms large. His art is a reflection of this duality—part survivalist, part visionary. And his ongoing commitment to telling the story of his life, including a documentary exploring the dangers and seduction of the criminal world, speaks to his desire to never forget where he came from. "I want to keep it real," he says. "This is about more than just the art. It's about showing the whole journey."
But what’s most fascinating about Layer Cake's work—and the thing that connects his art to a rapidly changing cultural landscape—is the role of cannabis.
As we sit in his studio, the air thick with the smell of paint and marijuana, it’s clear that cannabis is woven into the very fabric of his creative process. "Cannabis is a ritual for me," he says, taking a slow drag from a joint. "I smoke, I listen to music, and I just let my mind go. It helps me slow down, get focused." It’s a far cry from the frantic hustle of his younger years, but it’s just as integral to his current creative flow. Without it, he admits, he’d be all over the place.
His introduction to high-quality cannabis came long before legalization. Back in the mid-90s, Layer Cake found himself in the heart of New York’s underground weed culture. He remembers the first time he smoked something that wasn’t compressed brick weed—the kind full of seeds and stems that was so ubiquitous back then. "A friend of mine named Ryan Jackalone—a skater turned weed connoisseur—brought me this bud from Central Park," he says. "It was like smoking something from another planet. Whole, unbroken buds, clean, potent. That experience stuck with me." It was that high-end cannabis that sparked a deep connection with the plant, one that would follow him through his transition from the criminal world to the art world and beyond.
For Layer Cake, cannabis is more than just a way to get high—it’s a way to tap into deeper layers of creativity. "When I smoke, I see things differently. It's like unlocking a part of my brain I didn’t know existed," he says. That’s how his stencil art came to be. It’s an intensely detailed process, layering paper and ink over hours of painstaking work to create images of pop culture icons, from Biggie Smalls to politically charged imagery. The process is slow, deliberate, almost meditative. "These pieces take hundreds of hours to finish," he explains, his fingers tracing the edges of a stencil that took weeks to perfect.
And like his art, his approach to cannabis is deeply personal. Today, he’s invested in New York’s legal cannabis scene, where the plant has evolved from illicit, street-level hustle to a regulated, multimillion-dollar industry. But he remains critical of the sanitized, corporate version of weed that’s emerging in the state. "We need better quality," he insists. "I want weed that hits hard, something with a real punch. A lot of what you find in legal dispensaries doesn’t give me the same high that it used to. I want something raw, something that feels real." For him, the future of cannabis is in micro-grows—small, artisanal farms that grow top-shelf products that speak to quality over quantity. His vision includes
cannabis entertainment spaces—places where people can consume and create in tandem, where the culture of the plant is celebrated alongside art and music.
His role in shaping this new culture isn’t limited to his creative work alone. As an entrepreneur, he’s building on his love for the plant by collaborating with local growers, creating high-end hash products, and developing cannabis-related events that fuse art and weed. "The cannabis world is still so young here in New York. The future is going to be about community, about small farmers and small businesses," he says, envisioning a future where consumers can buy direct from the growers and celebrate cannabis culture in new ways.
But what makes Layer Cake truly unique is his ability to integrate all these elements—his past, his passion for cannabis, his art, and his entrepreneurial vision—into something greater. "It’s all connected," he reflects, looking out over his studio filled with art, hash, and cannabis paraphernalia. "I don’t need to be the coolest guy in the room. I just want to do something that matters, something that stands out." In his world, it’s not just about getting high or making money—it’s about leaving a legacy.
In the end, the story of Layer Cake isn’t just one of survival or redemption. It’s a testament to the power of reinvention, to the ways that art, cannabis, and culture can collide to create something greater than the sum of its parts. In the hands of a visionary like him, New York’s creative and cannabis worlds are just getting started. @layercakeny; @rollingstonednyc
HIGHER PURPOSE HIGHER PURPOSE HIGHER PURPOSE
Philip Wolf’s Vision for Cannabis, Consciousness & Master Plant Medicines
In the heart of Colorado’s burgeoning psychedelic movement, Philip Wolf emerges as a compelling advocate for a deeper, more conscious relationship with cannabis. He believes it to be a Master Plant, along with other entheogenic plants - those possessing psychoactive properties such as psychedelics. As the founder of CashoM, an educational initiative, and the first company in the United States to offer legal cannabis dinners in Cultivating Spirits, Wolf seeks to elevate the conversation around this often-misunderstood plant, transforming it from mere recreational use into a conduit for a deeper connection to oneself, land and spirit, exploration and transformation.
Wolf’s journey began in middle school, where his initial encounters with cannabis were casual and recreational. However, as he delved deeper into cultivation, he discovered a profound connection with the plant.
“I’ve come to see cannabis not just as a recreational substance, but as a tool for amplifying experiences— be it art, personal struggles, or simply connecting with nature,” he explains. This evolution has led him to educate others on harnessing cannabis as an ally for creativity and emotional processing.
At the core of CashoM is a commitment to understanding the science of cannabis—particularly terpenes and cannabinoids. By educating students on how to select strains that align with their specific needs, Wolf aims to empower individuals to master their experiences by refining their relationship with cannabis, people can cultivate an elevated state of awareness and flow that can bring clarity, inspiration, and depth to every pursuit.
“Imagine wanting to paint a masterpiece and knowing exactly which compound profile of a strain can unlock that creativity,” he describes. This approach invites a more intentional use of cannabis, shifting the focus from getting high to cultivating a meaningful relationship and communing in purpose with cannabis by accessing altered states and operating from that place in a skillful way.
As legalization unfolds in Colorado, Wolf is acutely aware of the pitfalls accompanying this evolution.
“We’ve witnessed a shift toward corporate takeover, which often compromises product quality and the community spirit,” he laments. He warns against treating plant medicine as merely profit-driven ventures, encouraging conversations around what the highest expression of the cannabis is and how that can be integrated into our culture, stressing that this risks losing the plant’s essence as a tool for healing and deeper connection to all life around us
“If we don’t start having real conversations about these issues, we risk losing what the potentials can be.”
Wolf’s advocacy extends beyond cannabis to a broader consciousness that respects all sentient beings and the natural world. “To truly honor the plant, we need to acknowledge the life around us,” he asserts, emphasizing the need for humility and a willingness to learn from indigenous wisdom. He recognizes the importance of integrating these voices into the modern dialogue surrounding cannabis and psychedelics. “As we navigate this space, we must listen and center the voices of those who have been stewards of these plants for centuries,” he urges.
The conversation also touches on the need for reciprocity and reparations. “As we learn from indigenous communities, we must consider how to give back and support their cultures,” he stresses. Recent apologies from political leaders for historical injustices serve as a reminder of the ongoing need
for acknowledgment and healing. This is particularly relevant in the context of plant medicines, which have been co-opted and commercialized in ways that often ignore their cultural significance.
“The reciprocity is needed for the plants too,” Wolf notes. “How do we give back to something we consume? If I think in the nature of cannabis, I can glean ideas which don’t stop short of thinking about giving back to nature as a whole or tending to our society so we can change our ways.”
As Colorado takes bold steps toward psychedelic decriminalization, the urgency to act is palpable. However, Wolf advocates for a measured approach. “Moving too quickly could have negative repercussions down the line,” he cautions. “We need to thoughtfully integrate these practices into society, rather than rushing to capitalize on them.”
The dialogue can quickly become polarized between those who view psychedelics as a movement for healing and those who see it as a burgeoning industry. Wolf reiterates that if this space is treated as a profit-driven venture, the essence of what can truly better our society may be lost.
Reflecting on his own journey, the entrepreneur shares a personal transformation story. “I started using cannabis in middle school, but it wasn’t until I began cultivating it that I formed a true connection with the plant.” This shift mirrors a broader movement in the psychedelic space, moving from casual use to a more meaningful relationship with these substances. His experiences in both the cannabis and psychedelic realms reveal a nuanced understanding. “Western perspectives often limit the potential of these plants,” he explains. “Without a broader context, people may find themselves unprepared and not knowing how to integrate them in the purest, most beneficial way.”
Wolf’s commitment to education extends to a pioneering curriculum he is helping to design at Metro State University, aimed at training the next generation of Cannabis Hospitality Professionals. “It’s about preparing people to usher cannabis into mainstream culture brilliantly and with purpose,” he says. This initiative reflects a growing recognition of the need for informed dialogue and innovative practices as cannabis becomes more widely accepted.
In addition to advocacy, Wolf has launched a podcast titled “Praying with Plants,” where he facilitates open conversations about the spiritual and practical dimensions of cannabis,
Alchemy Rising:
psychedelics and not afraid to get into politics, environmental movements and more. “I want to create a safe space for people to share their vulnerabilities and engage in critical thought,” he explains. “We’re all learning, and judgment has no place in that process.” This platform allows for a deeper exploration of how plant medicines can enrich our lives beyond mere enjoyment, fostering a culture of respect and connection.
Ultimately, the journey toward understanding and integrating these plant medicines is deeply personal. “Not everyone will approach these plants with the same reverence,” he acknowledges. “But I believe that if we can open minds and hearts to ineffable possibilities people can have in their lives, alongside of respect, the potential for major change is limitless.” As Wolf envisions the future of cannabis and plant medicine, he sees a landscape transformed by awareness and connection. “In 10, 20, or even 40 years, I hope we’ll recognize all life as sentient,” he muses.
As he continues to push the boundaries of education and consciousness, Wolf remains dedicated to cultivating a plant medicine culture that prioritizes spirituality over profit. “If we can approach these conversations with curiosity and humility, we might just find the path forward,” he concludes. Despite our world’s often detached and fragmented nature, Philip Wolf is a reminder of the power of connection—both to the earth and to one another. As the tides of plant medicine culture continue to shift, his voice will surely resonate, guiding us toward a more compassionate and respectful future.
The Industry of Consciousness Expansion
Madison Margolin emerges as a vibrant voice exploring the intersection of psychedelics and spirituality, a rare beacon in a world grappling with trauma and disconnection. Known as one of the pioneering psychedelic journalists of her generation, Margolin - co-founder of the Jewish Psychedelic Summit and DoubleBlind Magazine, among many other achievements - often says that her passion centers on transcendence and healing in order to access what lies beyond the self. Her book “Exile and Ecstasy,” first published in 2023, serves as a profound meditation on these themes, weaving together her personal journey with broader cultural narratives.
Raised in a family deeply rooted in the legacy of the hippie movement, Margolin’s upbringing amidst cannabis culture and psychedelic exploration has shaped her unique perspective on consciousness and healing.
PSYCHEDELIC
PATH
THE PSYCHEDELIC PATH THE PSYCHEDELIC PATH THE
Madison Margolin on Healing, Judaism, and the Quest for Consciousness
“My parents are both products of the hippie movement,” Margolin shares, reflecting on her formative years. Her father Bruce Margolin, a noted criminal defense lawyer who championed cannabis cases beginning in the 1960s, found inspiration in the teachings of Ram Dass and first met the spiritual leader in India during the early 1970s. Meanwhile, her mother embodies the essence of the New York hippie scene, with roots in Greenwich Village and a history of psychedelic experimentation. This rich tapestry of experiences laid the groundwork for Margolin’s own psychedelic journey, which began at age 18 with her first encounter with mushrooms, guided by her older sister and the family medical marijuana doctor.
The author’s passion for psychedelics transcends mere recreational use. “I’ve seen it all,” she admits, acknowledging both the profound beauty and the potential dangers of these substances. Her philosophy underscores the importance of understanding oneself and approaching psychedelics with intention, recognizing that these experiences can serve as gateways to deeper consciousness.
“We don’t need psychedelics; they introduce us to a type of consciousness. It’s our job to figure out how to get there on our own,” she emphasizes, revealing her belief that the real work lies in integration and self-discovery.
Central to Margolin’s exploration is the connection between psychedelics and Judaism. In “Exile and Ecstasy,” she positions Jewish practices and rituals as vehicles for altered states of consciousness, arguing that the Jewish calendar itself offers a framework for spiritual exploration.
“Judaism is a container for altered states,” she asserts, highlighting how Kabbalah can serve as a pathway to deeper understanding, even without the use of psychedelics. This perspective invites readers to reconsider their own spiritual practices, urging them to seek depth and connection within their traditions.
In the context of contemporary Judaism, particularly within Orthodox communities, Margolin notes a growing acceptance of psychedelics as tools for healing. “People are turning to psychedelics in Monsey, Brooklyn, and Israel for healing,” she explains, addressing generations of trauma, especially in communities shaped by the Holocaust.
This dialogue around healing and spirituality is essential, as more individuals seek ways to reconcile their identities with the legacies they carry. Margolin’s work resonates deeply with those navigating the complexities of heritage, offering pathways to healing that are both modern and rooted in tradition.
Amidst this exploration, Margolin acknowledges the complexities of the Israeli-Palestinian conflict, which influences the psychedelic community as well. She recounts stories of Israelis and Palestinians participating in ayahuasca circles, navigating their shared traumas and seeking understanding in an environment charged with historical pain. “It’s a small sector of society, but even that is something,” she reflects, revealing the potential for psychedelics to facilitate conversations that transcend deeprooted divides. This approach highlights the power of shared experiences in fostering empathy and understanding, offering a glimpse of hope amidst ongoing strife.
In “Exile and Ecstasy,” Margolin aims to bridge these conversations that resonate with both Jewish and non-Jewish audiences. “I just feel really blessed that I was able to speak to all sorts of populations,” she shares, emphasizing her desire to reach those seeking wisdom and insight from her experiences. Her narrative is not just personal; it is a herald to community and connection, reflecting the universal human quest for meaning and healing.
Margolin’s work also touches on the importance of integration after psychedelic experiences. She stresses that the insights gained through these journeys must be woven into everyday life.
“Living a psychedelic life doesn’t mean you’re doing psychedelics all the time,” she notes. Instead, it’s about embodying the lessons learned through those experiences and fostering a deeper connection to oneself and the world around us. Integration involves mindfulness, reflection, and active engagement with the world—a practice that can transform everyday existence into a profound spiritual journey.
Margolin remains open to the evolving landscape of psychedelics and spirituality. She recognizes that the conversation is ongoing and that societal attitudes toward these substances are shifting. In a time of uncertainty, her message is clear: healing is possible, and the journey toward understanding ourselves can be transformative, whether through psychedelics or the innate wisdom within our traditions.
Through “Exile and Ecstasy,” Madison Margolin invites us to embark on our own journeys of selfdiscovery and healing (themes she will continue to explore in two forthcoming works set to be published with Ayin Press and Artisan Books/Hachette Book Group). Her exploration of the intersection between psychedelics and Jewish spirituality is not just a reflection of her own path, but also a universal call to all seeking connection and understanding in a fractured world. By integrating these experiences into a broader narrative, she fosters a dialogue that transcends cultural boundaries and speaks to the heart of what it means to be human. In doing so, Margolin both honors her heritage and opens the door for others to explore their own paths toward consciousness and healing.
By Sam Long @_mashaty @8thcircuitadvisors @cardea_space @nushamawellness
I’ve tried everything. Psychedelics, antidepressants, diet, exercise, meditation, breathing therapies—probably a few other things I’ve forgotten along the way. Treatment-resistant depression is a tricky beast, one that doesn’t give up its grip easily. For years, I’ve heard people rave about ketamine therapy, but I’ve only ever flirted with it, never fully committing. Until now.
Thanks to Masha Ty, head of Corporate Growth and Education at ACS Laboratory, our chemical guru, who connected me with Sandra Statz and Warren Gumpel from Eighth Circuit Advisors, I decided to take the plunge. Eighth Circuit is an organization that works to expand access to ketamine therapy for transformative mental health.
Together, we mapped out a plan: I would explore whether ketamine could really help me by doing every possible form of it over the course of just three weeks. Yes, six treatments in three weeks. I was curious not only about the effects of the drug but also about the different philosophies and approaches to nontraditional medicine—Western versus Eastern. I’ve got a bit of an allergy to “woo-woo” stuff, so I was eager to see how these different schools of thought would shape my experience.
Week One: The Nushama Experience
The first stop on my ketamine journey was Nushama Wellness Center, a clinic that feels more like a wellness spa than a medical facility. It’s got that soft, cozy vibe—think pink fairy wallpaper and plush chairs in a Midtown location in New York City. From the get-go, it was clear this wasn’t going to be traditional medicine. The clues were all there, but I was too excited to notice. I sat back in the comfortable chair, headphones on, IV line in place, and waited for the magic to happen.
But… nothing. Well, not nothing, but I’d been expecting something more dramatic. I’d heard ketamine described as psychedelic or psychedelic-adjacent, and I quickly realized I’m firmly in the “adjacent” camp. The experience wasn’t overwhelming—it was pleasant, certainly—but I wasn’t transported to any alternate dimension. I was aware I was in Midtown, sitting in a comfy chair, waiting for something profound to unfold. But I didn’t disassociate. No intense revelations. Was I disappointed? A little, but I decided to try again. I wasn’t giving up after just one dose.
Two days later, I was back at Nushama for round two, this time with a higher dose. Surely, this would do the trick, right? We doubled the dose, but again, my experience didn’t match my expectations. The effects were again mild—no mind-bending trips, no out-of-body experiences. The setting was cozy, the music was calming, and I was lying there with headphones on, trying to get out of my own head. But it felt more like a relaxing nap than a transformative therapeutic experience. I still wasn’t disassociating. Still aware of everything around me. At this point, I was starting to think maybe ketamine wasn’t for me—or maybe I just wasn’t doing it right.
Week Two: Lozenge Therapy at Home
By my third treatment, I decided to try something new: ketamine lozenges. The convenience of doing it at home appealed to me. No IVs, no strangers hovering over me—just me, my cats, and the lozenges, with the ability to
kick back and take my time. I was in my own environment, and there was something comforting about that. But once again, the experience was subtle. I didn’t have any massive breakthroughs, but I did start to notice a slight lightening of my mood. A reduction in anxiety. My day-to-day felt just a bit less overwhelming, though not dramatically so. It wasn’t the transformation I’d been hoping for, but I was starting to see small changes.
Week Three: The Podiatrist Office Surprise
For my next treatments, I went a bit more traditional—back to the realm of Western medicine. I found a clinic that offered intramuscular ketamine shots. I wasn’t sure what to expect, but it was certainly the most “clinical” experience so far. Picture this: lying on a doctor’s office table, in a podiatrist’s office of all places, with Halloween decorations everywhere. The door was wide open, and the nurse gave me the shot while I supplied my own headphones. No soothing music, no spa ambiance—just me, a needle, and a ketamine shot. Honestly, it was kind of surreal, but even with all the strange surroundings, the effects were again underwhelming. I didn’t feel like I was having a profound breakthrough. The experience was neutral, almost clinical. I felt a bit lighter afterward, but nothing earth-shattering.
The Sound Bath Experience
By my sixth treatment, I decided to go for a more holistic approach. I found Cardea, a center in Soho that combined ketamine therapy with a live sound bath. The vibe was completely unique from the previous clinics. The staff was small but incredibly passionate, and the space itself was cozy and inviting—furniture made from mushrooms, silver couches, and a genuine sense of care and enthusiasm for helping people. The moment I walked in, I could feel the difference.
The live sound bath was as strange and wonderful as it sounds. It’s an immersive, meditative experience with soothing sounds designed to open up your mind. And this was the moment I had been waiting for. As the ketamine took effect, I felt myself truly dissociate. For the first time in my treatment journey, I let go completely. The combination of the ketamine and the sound bath created the perfect environment for me to fully relax, disconnect, and reset. I finally felt what I had been hoping for—a profound sense of relief and release. It was the closest I came to the transformative experience I had been craving.
Key Takeaway: Active Participation
One key insight came from Cardea’s Clinical Director Zach Rieck, who told me that “setting and mindset are more important than the drug itself.” He wasn’t wrong. What I realized throughout my six treatments is that ketamine therapy isn’t a passive experience. It requires active participation. It’s not just about the drug; it’s also about where you are mentally and physically, and the environment in which you’re engaging with it. At Cardea, I was in control. I wasn’t just receiving treatment, but actively involved in the process. That made all the difference.
Does Ketamine Work?
So, after six treatments in three weeks, does ketamine work? For me, yes. It wasn’t the instant cure-all that some people report, and it didn’t deliver some life-altering breakthrough, but it did help. Most notably, I no longer wake up in the grip of those intense morning terrors that used to ruin my day before it even started. That’s a huge win in my book. It wasn’t a magic bullet, but it provided enough relief for me to make some meaningful changes in my life.
Is Ketamine Right for You?
If you’ve got the time and resources to commit—think $2,000$4,000 and six days off work—then yes, ketamine could be worth exploring. But don’t expect a miracle. It requires a level of engagement and intentionality that goes beyond just showing up for a dose. The setting and mindset matter. If you’re looking for a quick fix, this may not be it, but if you’re ready to actively participate in your own healing, ketamine could offer real benefits. For me, it was a worthwhile journey.
From California Hills to Thai Isles: Cultivating a Cannabis Passion with
CHIGARDENS SAMUI
Chi Samui Gardens exemplifies the fusion of California expertise and Thailand’s evolving cannabis market, highlighting the chales of navigating new regulations and the empowering role of women in the industry. Founder Ruby’s global connections enhance her innovative approach to cannabis cultivation.
ments have created both opportunities and challenges, prompting Ruby to emphasize the importance of maintaining high-quality products amidst shifting regulations.
At 36, Ruby embodies the transformative power of cannabis, merging her past experiences with the unique opportunities presented by her new home in Koh Samui, Thailand. With deep roots in Northern California’s cannabis culture, her journey began at 18, when she cultivated her first plants. This early exposure ignited a lifelong passion, evolving her from a novice grower to a skilled breeder known for unique genetics. At Chi Samui Gardens, Ruby combines her Californian expertise with Thailand’s burgeoning market, focusing on breeding distinctive strains that reflect the best of both worlds.
As a female entrepreneur in Thailand’s cannabis sector, Ruby faces both empowerment and challenges. While the industry respects its entrepreneurs, traditional attitudes about women in leadership roles still persist. Despite these hurdles, she has successfully carved out a niche for Chi Samui Gardens, bringing a fresh perspective to the field. “Being part of an emerging market allows me to shape my space in the industry and contribute a unique viewpoint,” she shares.
“Being part of an emerging market allows me to shape my space in the industry and contribute a unique viewpoint”
In contrast to the U.S., where cannabis culture has a rich history, Thailand’s cannabis scene is just beginning to develop. Ruby observes that California’s culture is deeply ingrained and diverse, while Thailand’s is currently focused more on medical and wellness aspects, with growing curiosity about its broader potential. Ruby’s international
presence extends beyond Thailand, as she actively participates in global cannabis trade shows like Spannabis in Barcelona and Mary Jane’s in Berlin. These events provide valuable insights into global trends, which she integrates into her work at Chi Samui Gardens. “Engaging with the international community helps me stay current and bring fresh ideas to Thailand,” she explains.
At Chi Samui Gardens, Ruby aims to cultivate exceptional cannabis strains while fostering a well-informed, inclusive community. “Cannabis is more than a product; it’s a culture, a community, and a way of life,” she emphasizes. Witnessing the culture’s evolution in both the U.S. and Thailand inspires her commitment to high-quality genetics and community support.
The cannabis scene in Thailand is currently undergoing a dramatic transformation. Following the legalization of cannabis for medical and economic purposes, interest has surged from both locals and international visitors. Ruby, with her extensive knowledge, is well-positioned to navigate this evolving landscape. She notes, “The cannabis culture here is vibrant and rapidly developing. There’s a lot of enthusiasm among new growers, but there’s also a significant need for education on quality standards and best practices.”
Recent legal adjust-
Looking ahead, Ruby invites those interested in exploring Thailand’s vibrant cannabis scene to discover what Chi Samui Gardens has to offer. “There’s never been a better time to dive into the cannabis scene here,” she says. Ruby’s journey with Chi Samui Gardens is a narrative of passion, expertise, and dedication, positioning her at the forefront of Thailand’s growing cannabis market as she shapes its future with innovation and commitment. For more, follow @chisamui_canna.
Mexico’s Cannabis Revolution:
IS MUJER FORWARD !
Mexico is stepping into the spotlight as a frontrunner in cannabis regulation, driven by the significant efforts of President Andrés Manuel López Obrador. The country is not just rolling out new policies; it’s redefining cannabis as a powerful driver for health, economic growth, and social equity.
In January 2021, Mexico published regulations establishing a legal framework for medical cannabis, marking a groundbreaking step for cannabis research and development. This opens up treatment options for patients dealing with chronic pain, anxiety, and other conditions, allowing cannabis to be explored as a legitimate alternative to pharmaceuticals. This forward-thinking approach is particularly relevant in an era where mental health and alternative medicine are gaining more attention.
On June 28, 2021, the Supreme Court declared the prohibition of cannabis consumption unconstitutional for adults over 18. This landmark ruling breaks down the stigma surrounding cannabis and paves the way for safe and responsible use, reshaping public perception. As more people recognize cannabis as a legitimate option for both recreation and treatment, the importance of education and open dialogue becomes essential in moving away from outdated narratives.
Transparency is another critical aspect of Mexico’s cannabis reform. President López Obrador has highlighted
the government’s dedication to accountability. A transparent market fosters trust among consumers and investors, ensuring that the benefits of cannabis regulation reach all segments of society, particularly marginalized groups.
Looking ahead, there’s a strong call for President Claudia Sheinbaum Pardo to foster inclusive dialogue with all relevant sectors and stakeholders. Emphasizing the participation of women and marginalized groups is crucial, as cannabis regulation encompasses health, economics, education, and human rights. Engaging a diverse array of voices will help ensure that enacted policies are equitable and serve the interests of all involved.
The ripple effects of a thriving cannabis sector include job creation, new business opportunities, and increased tax revenue, uplifting communities and contributing to a stronger overall economy.
Together, we can cultivate a brighter future for cannabis in Mexico—one that values health, economic growth, and social equity.
At Revolución con Flores, there is a commitment to the professionalization of the cannabis industry, setting clear and measurable goals for sustainable and ethical development. This approach focuses on training key players in the sector, ensuring that everyone acts with integrity and responsibility. Cannabis has the potential to contribute to sustainability through eco-friendly farming practices and promoting health and wellness.
Women have historically been at the forefront of social movements, and their involvement in cannabis can lead to more comprehensive and inclusive policies. It’s vital to create spaces where women and marginalized groups can share their perspectives and expertise to shape the future of cannabis in Mexico.
The economic potential of cannabis regulation is substantial. A properly managed cannabis industry can
As Mexico embraces this new chapter in cannabis regulation, the conversation must continue. Cannabis is about health, community, and forging a more equitable society. While challenges lie ahead, strong leadership, inclusive dialogue, and a commitment to transparency can lead to limitless achievements. Together, we can cultivate a brighter future for cannabis in Mexico—one that values health, economic growth, and social equity.
Revolucion Con Flores co-founders
Heidy Alexs (right) and Denyse Espinosa de los Monteros (left) IG: @revolucionconflores
The Other Side Dispensary
The First Wholly Minority-Owned And Funded Dispensary In The Country
The Other Side Dispensary (TOSD) is proud to announce they have finally opened the doors to their luxury cannabis dispensary in the Heights of Jersey City. This highly anticipated event marked the dispensary’s official entry into the local community, offering residents high-quality cannabis products in a welcoming and educational environment. TOSD is the first dispensary solely funded and founded by minorities in the country.
OPENSITS DOORS
“We are thrilled to finally open our doors in Jersey City, our home, and officially join this vibrant industry,” said Dr. Alyza “Beast” Brevard-Rodriguez, founder of The Other Side Dispensary. “The Other Side embodies not just a business, but a testament to my journey and the strength of my community—all fueled by hope for a brighter tomorrow.”
The opening of this minority-backed dispensary represents far more than just another business in the cannabis industry; it symbolizes resilience, innovation, and the power of community-driven economic growth. By prioritizing inclusive investment and operational strategies, this establishment is setting a precedent for future businesses, proving that entrepreneurship can—and should—serve as a vehicle for social equity.
“In Jersey City, we fought for a legal cannabis industry that creates opportunities and jobs for our underserved populations and supports local entrepreneurs. As a result, today I am proud to welcome The Other Side Dispensary to our vibrant business community, and I wish you every success with your new venture,” said Jersey City Mayor Steven Fulop.
“Alyza is a veteran, a woman, a proud member of the LGBTQ+ community, and a Jersey City resident. She’s exactly the type of business owner we should be supporting and championing—someone who brings passion, diversity, and a strong sense of community to everything she does. I wish her all the success in this exciting new endeavor and congratulate her on the opening of The Other Side dispensary in the Heights,” said Yousef Saleh, Ward D, Jersey City Council.
Dr. Alyza “Beast” Brevard-Rodriguez is a pioneering leader in the cannabis and wellness industries, known for her work as one of the nation’s most diverse cannabis operators. After serving 10 years in the military, she founded SW3AT, a wellness studio that expanded into multiple locations in Hudson County, NJ. A 2x disabled combat veteran, Brevard-Rodriguez combines her experience with holistic wellness solutions and cannabis to promote empowerment in marginalized communities. She is the first Black, LatinX, LGBTQ female disabled veteran licensed cannabis operator in New Jersey.
“The Hudson County Chamber of Commerce is proud to celebrate the grand opening of The Other Side Dispensary. As a member of the Chamber Board of Directors, Dr. Brevard-Rodriguez is a wonderful, community-engaged partner and a leader in this budding industry. We wish her great success,” said Emory A. Edwards, President and CEO, Hudson County Chamber of Commerce.
“Dr. Alyza Brevard-Rodriguez is an exceptional leader within the Cannabis Studies program at Hudson County Community College. From the moment she began teaching and mentoring our students, she has shared her extensive knowledge and resources with our students, helping to motivate them in their pursuit of an impactful career in the industry.,” said Dr. Ara Karakashian, Dean, School of Business, Culinary Arts, & Hospitality Management at Hudson County Community College. “We are extremely fortunate that Alyza has continuously and consistently delivered meaningful learning opportunities for our diverse student body. Her persistence has brought us to this day-the Grand Opening of her vision, The Other Side Dispensary!”
The Other Side Dispensary offers a wide selection of cannabis products, including flower, edibles, pre-rolls, and wellness products, catering to all preferences and needs. The store aims to create an inviting atmosphere where customers can learn about the benefits of cannabis and make informed choices.
“Our team is committed to providing a safe, comfortable space for both seasoned consumers and those new to cannabis. We believe that education and community engagement are vital, and our grand opening is just the beginning of our commitment to both,” added Brevard-Rodriguez.
Daniel Herwitt is an artist who stands out in the modern-day scene for his unwavering commitment to traditional techniques and his distinct visual style. Rooted in Boulder, Colorado, Herwitt began his artistic journey at an early age, using drawing as a refuge from the chaos of childhood. His supportive parents fostered his talent, encouraging him to explore art beyond the confines of school. Today, he has become a prominent figure in the cannabis lifestyle brand space through his work with Talking TERPS, the company founded by the cult favorite hip hop group Flatbush Zombies. He continues to achieve in the cannabis sector, all while maintaining a passion for hand-drawn craft that sets him apart in a sea of digital art.
Herwitt’s artistic evolution is marked by a deep appreciation for nature and music—two sources of inspiration that inform his intricate designs. Influenced by the detailed realism of Northern Renaissance masters, he blends those classical roots with the vibrant, organic forms found in the natural world. His fascination with mushrooms and other fantastical elements has garnered attention on platforms like Instagram, where he has found his niche (follow him at @sunflower_form). Yet, it's the meticulousness of his craft—using markers, watercolors, and acrylics—that truly defines his work. Each piece is a testament to the time and care he invests, embodying a meditative process that allows him to lose himself in the act of creation.
Reflecting on his artistic journey, he says, “I’ve been doing this kind of work for about seven years now,” tracing the evolution of his style back to a growing interest in mushrooms, a motif that has captured the attention of followers. “Music plays a huge role in my process,” he adds, emphasizing how melodies and rhythms inspire visual narratives, creating a dialogue between sound and sight.
Though he acknowledges the rise of AI in the creative landscape, he remains resolute in his choice to forgo digital tools. For him, the warmth and humanity of handmade art are irreplaceable. He recalls his early influences, from his father’s print shop to the underground comics of the hippie era, shaping his unique voice and style.
Collaboration has been a cornerstone of his journey, particularly through his connection with Talking TERPS. Meeting Lior, the brand’s creative force, via social media led to a fruitful partnership that extends to artists like Flatbush Zombies, generating a dynamic community where creativity flourishes. His work has gained traction through collaborations with well-known music acts, including a poster for Modest Mouse, yet he is not merely a commercial artist. “I cherish the handmade quality of my work,” he states.
Over the years, his dedication has led to aspirations that stretch beyond collaborative projects; a book is on the horizon, alongside new explorations in oil painting. “I’m hoping to weave those pieces into my illustrative work,” he hints at a future where his artistic endeavors blend seamlessly
Looking ahead, Herwitt envisions a dream studio in the countryside, a haven filled with natural light and the calming presence of books—a place to deepen his creative process. “I want it to be a space where I can really think and create without distractions,” he shares. For now, he
balances his artistic ambitions with teaching high school art, where he finds joy in nurturing the next generation of creators. “Watching my students develop their artistic voices brings me immense satisfaction,” he reflects.
As his own journey continues to unfold, one thing is clear: Daniel Herwitt is dedicated to maintaining the warmth and humanity that comes from handmade art, even as the world around him evolves. His unique fusion of nature, music, and psychedelic influence promises to leave an indelible mark on the
contemporary art scene, celebrating individuality and expression in a time when many are drawn to the allure of digital convenience.
@sunflower_form
Hip Hop marks the spot!
In the heart of New York City, where the rhythms of hip hop pulse through the streets and vibrant murals tell stories of resilience and creativity, the Landmark Festival stands as a testament to the enduring power of culture and community. Spearheaded by the dynamic Kate Storch, a multi-generational New Yorker, this annual celebration brings together the worlds of hip hop and graffiti, creating a unique platform that honors iconic locations birthing the artistry and voices that define these movements.
Kate's journey through the New York art scene is a compelling narrative of passion and purpose. From her early grassroots events to her current role as a cultural curator, she embodies the spirit of innovation that characterizes the city. “Creating spaces where people can connect and appreciate art is what drives me,” she shares, her enthusiasm infectious. This ethos is woven into the very fabric of the Landmark Festival, where the focus is on uplifting artists and fostering a sense of community.
At its core, the Landmark Festival is a celebration of hip
hop and graffiti, two art forms that have shaped not only New York but the world. “Hip hop is a powerful vehicle for storytelling,” Kate asserts, emphasizing its role in addressing social issues and personal experiences. With an electrifying lineup of performers and visual artists, the festival serves as a vibrant canvas for artists to express their narratives. Each year, attendees are treated to dynamic performances and immersive art installations, sparking conversation and igniting creativity.
A notable aspect of the festival is its commitment to honoring local culture. Collaborations with local businesses, such as Bronx Brewery, exemplify this dedication. The brewery hosts artistdriven events featuring custom beers inspired by hip hop legends, creating a unique fusion of art and beverage that elevates the festival experience. “It’s about celebrating our roots and the artistry that defines our city,” Kate emphasizes, highlighting the importance of these partnerships in the festival’s vision.
As the festival has evolved, so too has the conversation around cannabis within hip hop culture. While the Landmark Festival focuses primarily on music and visual art, the intersection of cannabis and hip hop remains a relevant topic. With the rise of cannabis legalization across the country, many hip hop artists are now stepping into the cannabis industry, launching their own brands and creating products that resonate with their fanbases.
“The connection between hip hop and cannabis has always been there,” Kate notes, referencing the countless tracks that celebrate the herb. This cultural shift has opened new doors for artists, allowing them to explore entrepreneurship in ways that were previously marginalized. Brands like Wiz Khalifa’s Khalifa Kush and Method Man’s Tical exemplify how hip hop artists are leveraging their influence to create legal cannabis businesses, contributing to a growing market that is as much about culture as it is about commerce.
Yet, as cannabis enters the mainstream, Kate emphasizes the importance of equity and inclusion within this burgeoning industry. “It’s crucial that we ensure marginalized communities have a stake in this new landscape,” she asserts, drawing attention to the disparities that have historically affected communities of color in relation to cannabis laws and enforcement. Many hip hop artists, who have long used their platforms to advocate for social justice, are now leading the charge in the cannabis space, ensuring that the industry reflects the diversity and richness of the culture.
Next year’s Landmark Festival is poised to be an unforgettable celebration, featuring an exciting lineup of artists, installations, and interactive experiences designed to engage and inspire. As Kate and her team prepare for the next installment, they remain focused on creating an inclusive environment where creativity thrives and community bonds are strengthened. “It’s all about celebrating the culture and the people who make it what it is,” she states, underscoring her commitment to the festival’s mission.
In a time when both hip hop and cannabis have evolved from counterculture to mainstream phenomena, the festival is uniquely positioned to illuminate the way forward. “These movements have faced stigmas and challenges, but they’re moving into the mainstream together,” Kate observes, emphasizing the opportunity to reshape narratives and celebrate cultural heritage.
In this ever-evolving landscape, one thing is clear: the Landmark Festival is not just an event; it’s a movement that celebrates the power of creativity, community, and the enduring spirit of hip hop culture. As the festival grows, so does its significance within the broader cultural dialogue. With its vibrant mix of music, art, and social consciousness, the Landmark Festival is set to keep the spirit of hip hop alive and thriving in the city that never sleeps.
Photo by Sinematic Studios
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Eitan Noyze's Sample-Driven Magic
When "Eitan Noyze" first started producing, his introduction wasn’t through fancy DAWs or expensive gear—it was through an "Akai MPC", a gift from a close friend. “At first, I had no idea what I was doing,” Eitan laughs. “But once I got my hands on the MPC, it felt like a direct connection to the music. It was just me and the machine.”
The next record was *The 5th Dimension’s* *"Stoned Soul Picnic,"* a classic 1968 soul album. Here, Eitan grabbed a tight, funky drum break from the title track—smooth, live-sounding drums with a groove that immediately felt right. “These drums have that classic soul bounce,” he says. “They’re loose and full of character, which is perfect for what I wanted to do.”
The contrast between these two records—*Dark Shadows’* eerie vibes and *The 5th Dimension’s* soulful rhythms—set the stage for Eitan’s creative process.
and dissonant, now floated effortlessly above the groovy drum break from *Stoned Soul Picnic*. “There’s a chemistry there,” Eitan says. “It’s about finding the right combination of sounds and seeing how they can interact in a new way.”
Eitan's sampling approach is deeply rooted in experimentation. “There’s no blueprint,” he says. “I might start with a random sample, and then everything just evolves. That’s the beauty of it. Sometimes the best beats come from those unexpected moments.”
The MPC Legacy: A Direct Link to the Music
The MPC became Eitan’s cornerstone—a tool to sample, chop, and flip vinyl into new creations. “Sampling is all about taking something old and making it fresh,” he says. “It’s a way of telling stories.”
Eitan’s method of producing began by digging through records at random and seeing what clicked. It was all about discovering hidden gems. "You never know what you’ll find," he explains. "Sometimes the best parts are buried deep, and you have to find them."
The First Samples: *Dark Shadows* and *Stoned Soul Picnic*
One afternoon, in his Brooklyn studio, Eitan was building a beat from two unlikely sources: *Dark Shadows* and *The 5th Dimension*. First, he dropped the needle on a vinyl from the *Dark Shadows* TV series—an eerie, moody soundtrack filled with strange, atmospheric sounds. "This stuff is weird, but it has such a distinct vibe," he says, as haunting organ and string loops filled the room. “It’s unpredictable, but that’s what makes it interesting.”
From that record, Eitan pulled a ghostly organ loop—raw and atmospheric—which would become the spine of the track. But the soul of the beat was about to come from something completely different.
@eithannoyze
Crafting
the Beat: Soul Meets Mystery
With the samples locked in, Eitan began building the track. First, he loaded the drums from *Stoned Soul Picnic* into the MPC, chopping them up into individual hits. The result? A funky, punchy groove with just the right amount of soul. "Drums are everything," Eitan says. "They lay the foundation for the whole track. If the drums aren’t right, nothing else will work."
Next, he brought in the *Dark Shadows* organ loop, which Eitan twisted and pitched until it had the eerie, atmospheric vibe he was looking for. “It needed to breathe,” he explains. “You can’t just loop it straight from the record. I wanted it to feel alive, like it was floating in space.”
From there, Eitan began layering additional sounds: subtle hi-hats, offbeat vocal snippets, and gentle synth pads to add texture without clutter. “I don’t like to fill every space,” he says. “Sometimes less is more. I want the track to breathe, to leave room for everything to unfold naturally.”
Experimentation and Vibe
As the track took shape, Eitan experimented with effects—adding reverb to the organ, delay to the drums, and panning to the vocals. It was all about creating space. “I like to create depth,” he says. “Effects can make a track feel bigger without overloading it. It’s all about balance.”
But the real magic lay in the way the samples blended together. The *Dark Shadows* organ loop, initially eerie
For Eitan, the MPC is more than just a tool; it’s an extension of his creative process. “Sampling is all about how you listen,” he explains. “You’re taking something that’s already existed, but when you manipulate it, it becomes yours. The MPC gave me that power.”
And while his style reflects the influence of hip-hop pioneers like J Dilla and Pete Rock, Eitan’s approach is uniquely his. His beats combine the old and new, blending organic sounds with experimental techniques that push the boundaries of traditional sampling. “The process isn’t about rules,” he says. “It’s about finding what works for the vibe you want to create.”
The Final Touches: Bringing It All Together
As the track neared completion, the eerie organ and funky drums locked in perfectly. Eitan’s use of space and minimalism allowed the elements to breathe without feeling overcrowded. It was a sound that felt fresh but had roots in the past—a blend of soul, funk, and atmospheric mood.
For Eitan, the process of making beats is always evolving. “Every track is a new chance to try something different,” he says. “But in the end, it’s about making music that feels real. It’s about the vibe.”
In the world of beat-making, where technology constantly changes and trends come and go, Eitan Noyze’s approach remains grounded in one thing: the art of sampling. By taking something old and giving it new life, he’s continuing the legacy of hip-hop’s foundational roots while pushing the boundaries of what’s possible.
Sour Diesel
The Real Deal, According to Flower Power's Angelo kitkas
Sour Diesel has been a New York City legend since the ‘90s—a strain that’s as synonymous with the city as its skyline. Known for its punchy, diesel-like aroma and a high that hits hard and fast, it’s one of those rare strains that lives up to the hype. But these days, finding the *real* Sour Diesel is no easy task. That’s where Angelo Kitkas, owner of Flower Power Dispensers, comes in.
"I smoked Sour for the first time in '96, and it was nothing like what they’re calling Sour now," says Angelo. He’s been in the game long enough to see how the market’s been flooded with knockoffs. For true aficionados, the real Sour Diesel isn’t just a strain— it’s an experience.
Back in the day, Sour Diesel was a cultural
moment. “Haze was New York, Sour was the West Coast” Angelo recalls. But as the years went on, the original cut started to disappear. Now, a lot of what’s sold as Sour is just another "gassy" hybrid with little resemblance to the high that made the strain legendary.
"The real Sour came from California around 1996," Angelo explains. "It had this vibrant, camo-green flower with dark orange hairs and an in-your-face smell you couldn’t hide." And the taste? "It’s like a punch every time you hit it," he says. "You smoke it and feel it in your chest—no subtlety, just straight to the point."
At Flower Power, located just steps from Lincoln Center in New York City, Angelo’s focused on bringing back that original Cali cut—the one that first brought Sour Diesel into the spotlight. "It’s about authenticity. New York deserves the real Sour, and we’re here to make sure it gets it," he says.
While Sour Diesel’s popularity has led to plenty of imitators, Angelo believes the demand for the real deal will never fade. "When you taste the real thing, there’s no going back," he adds. "It’s timeless."
Whether you’re a lifelong fan or a newcomer looking for that classic hit, Flower Power is search of the real legal sour. Drop a line if you got that real shit. No gimmicks, no knockoffs—just pure, authentic Sour Diesel. And as Angelo puts it, “We’re legally trapping now, and it feels damn good.” IG: @flowerpowerdispensers
Beauty and the Bud: Unpacking Social Media Myths and Beauty Expectations
In today’s digital age, social media plays a pivotal role in shaping our perceptions of beauty. Platforms like Instagram, TikTok, and Pinterest are flooded with curated images and videos that showcase idealized versions of beauty, leading to the creation of unrealistic standards. This article explores how social media builds false expectations and the implications for individual self-esteem and societal beauty norms.
The Rise of Filtered Perfection. One of the most prominent features of social media is the widespread use of filters and editing tools. Users can easily alter their appearance, smoothing skin, enhancing features, and adjusting body shapes to create an idealized version of themselves. This practice can lead followers to believe that such perfection is attainable, fostering feelings of inadequacy when they compare themselves to these altered images.
Influencers and Sponsored Content. Social media influencers often showcase beauty products and services, presenting them as essential for achieving a specific look. While many influencers promote genuine products, the curated nature of their content (underscored by paid partnerships) can lead followers to perceive these products as solutions to their insecurities. This creates a cycle of consumerism driven by the belief that purchasing certain items will result in enhanced beauty, perpetuating unrealistic standards.
The Culture of Comparison. Social media encourages constant comparison among users. Scrolling through feeds filled with seemingly
flawless individuals can exacerbate feelings of inadequacy. Research shows that frequent social media use can lead to body dissatisfaction, particularly among young people, as they measure their worth against the often-unattainable beauty ideals presented online.
Beauty Diversity: A Double-Edged Sword. While social media has made strides in promoting diversity in beauty, including various body types, skin tones, and styles, the predominant narratives often still lean toward conventional beauty standards. The celebration of diversity can sometimes be overshadowed by the portrayal of highly edited images, leading to confusion about what is truly representative of beauty in the real world.
Mental Health Implications. The pressure to conform to social media’s beauty standards can have significant mental health effects. Studies have linked the consumption of idealized beauty content to increased anxiety, depression, and low self-esteem. Users may feel compelled to engage in unhealthy behaviors, such as extreme dieting or excessive cosmetic procedures, in pursuit of these unrealistic ideals.
The Importance of Media Literacy. To combat the negative impact of social media on beauty expectations, media literacy is crucial. Encouraging individuals to critically analyze the content they consume can help demystify the facade of social media. Understanding that many images are heavily edited and not representative of reality can foster a healthier relationship with one’s own appearance.
While social media can serve as a platform for beauty inspiration, it often perpetuates unrealistic expectations that can harm individual self-image and mental health. By promoting media literacy and encouraging a broader definition of beauty, we can challenge these ideals and foster a more inclusive and realistic understanding of beauty. Ultimately, embracing authenticity over perfection can lead to a healthier and more positive beauty culture.
In the rapidly evolving world of cannabis, a few brands have managed to carve out a distinct voice. But when it comes to Illicit Gardens, it's not just about pushing out top-tier product—it’s about reshaping an entire industry. David Craig, the CMO of Illicit, embodies this ethos, balancing his role as a forward-thinking marketing leader with a deep commitment to social justice and craft cannabis. As the brand expands its reach into new states like New Jersey and New York (whenever that contract finalizes), it’s clear: Illicit isn’t here to play by the same old rules.
Launched in Missouri, one of the first states to embrace medical cannabis, Illicit Gardens stands out not just for its product, but also for the cultural statement it’s making. Founded by a tight-knit group of cannabis veterans, many of whom grew up together in Kansas City, the brand’s DNA is rooted in both craft cultivation and social responsibility.
“We wanted to shine a light on the hypocrisy in the criminal justice system toward cannabis,” Craig explains. “The inequalities are glaring, and we take that seriously.”
Illicit’s commitment to social justice isn't just talk. It’s baked into the business model. The company has invested over six figures into organizations like the Last Prisoner Project and the Cannavative Project, providing legal fees, reintegration support, and even employment opportunities for those affected by cannabis convictions. And that’s just the beginning. Through initiatives like “West by Illicit,” which features cannabis from Dante Westmoreland, a former prisoner of war turned advocate, the brand is actively fighting to create a more equitable space for people who’ve been left behind in the war on drugs.
But it’s not all advocacy and activism—though those are at the core of their operations. Illicit Gardens
also knows how to deliver when it comes to top-quality product. With a fully vertical operation, Illicit grows, manufactures, and sells its own cannabis, with a product line that spans everything from flower and pre-rolls to concentrates, gummies, tinctures, and even caramels. For Craig, the key is consistency and quality. “We’re constantly pheno hunting, refining, and testing our strains. Every batch gets better, and we make sure our customers know it,” he says. Their Clean Green certification is a point of pride, a mark of quality that places Illicit in a select group of cannabis brands that adhere to rigorous, sustainable farming practices. But it's not just about growing weed—it’s about crafting an experience.
The brand’s focus on the aesthetic is palpable. Christina, Craig’s wife and the company’s creative director, leads the charge when it comes to Illicit’s visual identity, and it’s a far cry from the standard cannabis packaging. Each strain gets its own custom artwork, with vibrant, neon hues and retro designs that feel like a nostalgic nod to the 80s and early 90s. For Craig, it’s all about creating a cultural moment that feels as unique as the strains themselves. “We treat every strain like it’s an album drop,” he says. “There’s a persona behind every product, a story that’s meant to resonate beyond just the high.”
And the market is responding. After launching in Missouri and hitting a home run, Illicit expanded to New Jersey in 2023, rapidly becoming one of the top brands in the state with its products now in over 100 stores. Despite the fierce competition, Craig’s crew is steady, focused on quality, and expanding responsibly. “We’re not in this to be the biggest— we’re in it to be the best,” he asserts. That ethos extends beyond the product to the way they interact with their customers and dispensary partners. With over 800 events, pop-ups, and brand activations in 2023 alone, Illicit is doubling down on creating
meaningful, live experiences that connect with cannabis consumers in a way few brands do.
Yet, even as the brand continues to grow in markets like New Jersey and Kentucky, Craig remains hyper-aware of the larger cannabis landscape. The future of the industry, he believes, hinges on federal reform. “We need to move cannabis from Schedule I to Schedule III,” he says firmly. “That’s the next step. It opens the door for institutional money, easier banking, and interstate commerce, all of which would help small businesses like ours flourish.” And with major brands consolidating and Wall Street’s gaze fixed firmly on the industry, Craig understands the stakes. The next five years could be pivotal in shaping cannabis' cultural future.
But if Craig has his way, Illicit Gardens won’t be playing the same game as everyone else. It’s clear that this isn’t just about weed—this is about reshaping the narrative. Whether it’s through their commitment to criminal justice reform, their deeply personal approach to brand building, or their craft-focused cannabis cultivation, Illicit is out to prove that authenticity still has a place in the marketplace. And if the early success of their mission is any indication, they’re well on their way to carving out a lasting legacy in cannabis. The story of Illicit Gardens is still being written—but one thing is clear: this is a brand with a purpose, and it’s not slowing down anytime soon. @illicitbrand.us
In the heart of Clintondale, New York, where apple trees stretch as far as the eye can see, attorney and entrepreneur Jason Minard learned the value of resilience. Among the rows of his family’s orchard, he discovered that just as the trees must weather storms to bear fruit, so too must an industry face challenges to truly thrive. “It’s not just about surviving the storm,” Minard reflects, “but about growing stronger because of it.” This philosophy has driven his relentless crusade to transform New York’s cannabis industry, championing the rights and futures of its cultivators and processors.
In the ever-evolving landscape of the New York cannabis industry, one figure stands out as both a protector and a trailblazer in the trenches: Jason D. Minard, Esq. Born and raised on a family apple farm established in 1906 in Clintondale, NY, Minard has spent his life immersed in agriculture. Early on, he learned the value of hard work and the challenges faced by American farmers, lessons that have fueled his relentless drive to shape and safeguard the burgeoning cannabis sector in New York. Minard’s journey into cannabis law began with the passage of the 2018 Farm Bill, which legalized the cultivation of hemp on the federal level and opened doors for CBD production. As a leading cannabis attorney, Minard has combined his agricultural heritage with his legal prowess to champion the rights of cultivators and processors who have built the New York cannabis industry from the ground up. He has been at the forefront, ensuring these pioneers remain viable operators amid the market’s volatility.
His philosophy is straightforward yet profound: “It’s not about how hard you can hit, but how hard you can get hit and keep moving forward, how much you can take and keep moving forward, that’s how winning is done.” This mantra has guided Minard through countless legal challenges and advocacy efforts, including his pivotal role in the Cannabis Growers Showcase Initiative, a first-of-its-kind program that allowed New York’s state-licensed cultivators and processors to sell products directly to consumers through open-market events. When lawmakers hesitated, Minard, alongside allies like Castetter Cannabis Group, Senator Michelle Hinchey, and Assemblywoman Donna Lupardo, fought for the initiative’s approval. This effort provided a vital lifeline for cultivators to monetize their crops amidst a slow retail rollout.
Minard’s legal acumen was tested early on when New York’s government threatened to ban hemp flower sales, a critical revenue stream in the saturated CBD market. He drafted litigation papers, and with strategic negotiation, convinced the state to relent without court intervention. This marked the first round in his ongoing battle to protect New York’s cannabis farmers.
Currently serving as the General Counsel to pioneering cannabis operator Hepworth Pura LLC, Minard has been instrumental in aligning industry stakeholders and advancing legislative initiatives. When New York’s Marijuana Regulation and Taxation Act (MRTA) became law, Minard was sought after for his insights into its complexities and spirit, presenting at events for NY Cannabis Insider and the National Cannabis Association.
Minard’s expertise and leadership have also been highlighted through his appearances on CBS News, the first of which celebrated the excitement of the adult-use cannabis industry’s initial harvest. In a more challenging second appearance, Minard advocated for the Cannabis Growers Showcase Initiative, emphasizing the disparity between thriving illicit
markets and struggling legal cultivators.
His advocacy extends beyond legal frameworks. Minard’s engagement with Vegas promoters led to a groundbreaking New York Cannabis Awards Music Festival and Big Apple Growers’ Showcase at Minard’s Family Farm. Against the odds, he organized the event in a mere two months, uniting over 23 license holders and 250 cannabis products, all under the charismatic hosting of iconic rapper Redman (himself a co-founder of the United Empowerment Party, the first national political party dedicated to the plant).
Throughout these endeavors, Minard has remained grounded in the practical realities of farming. His fight to classify cannabis cultivation as an agricultural, rather than commercial, activity underscores his commitment to preserving the livelihoods of farmers who grow both cannabis and traditional crops.
Serving on the Board of Directors for the Empire Cannabis Manufacturers Alliance (ECMA) since February 2024, Minard has continued to influence policy and industry practices. His participation in Lobby Day at the Capitol, where ECMA’s members showcased the strength and diversity of New York’s legal brands, was crucial in advancing the Cannabis Ag Crop Bill, a legislative milestone awaiting the Governor’s signature—an essential step in recognizing cannabis as a crop and securing future protections for farmers.
Now, Minard is thrilled to announce the upcoming epic launch of the NY420 cannabis brand—a bold new venture poised for explosive growth. Uniquely positioned as a true cannabis brand representing the Empire State, NY420 is crafted by New Yorkers for New Yorkers. Minard’s deep involvement in the industry, coupled with his keen eye for patterns and trends, has convinced him that now is the perfect time for NY420 to enter the market. With projections aiming for a $6 billion impact, NY420 is set to redefine what it means to be a staple of New York’s cannabis scene.
Jason Minard exemplifies what it means to be a genuine trailblazer in the trenches of New York’s cannabis industry. His relentless passion and strategic legal advocacy have fortified the path for the cultivators and processors who built this industry to thrive against all odds.
