B
C
A D
A. Milan, Italy
B. Oslo, Norway
C. Helsinki, Finland
D. Seoul, Korea
DESIGN PROCESS PORT FOLIO RESUME
( accolade, work project, personal project )
DESIGN PROCESS
A C asual B Formal Design coordination
!
1
Feedback
Action
Aim
2
listen
Warming-up
Brief
Free brainstorming Sketch Research method
1st obje Cas (simila An Brain
Needs(client) Purpose Current state Limitation Project timeline
Flexible thinking Start point (beyond the limit) Research method
Object Design
Unde
01 / 02
3
4
5
6
7
Insight
Judge
Visualization
Delivery
ct research e study r context) alysis storming
2nd target research Observing Interview Survey Experience Analysis
Idea development 3rd soultion research (technology, material, Manufacture...) Synthesis
Free brainstorming Concept decision Inspiration Sketch Digital modeling Rendering Developing Prototyping Test CMF
Show Presentation (graphics, movie)
definition direction
Scenario Problem definition Needs re-definition (user) Design opportunity Development point
Design concept Storyboards Specification
Usage scenario Tangible design
Spread Get feedback
erstand
ACCOLADE FORESTROOM ON THE BED O’PIECE K-POT
Awards: Beyond your Idea - IS dongseo. ltd Exhibited in KINTEX <2008 Kyunghyang housing fair> All right researved by IS dongseo. ltd - Product design -
01 FORESTROOM
Bathroom tap There are two meanings of design FORESTROOM.
1. A room in a forest 2. A room for a rest In the past, bathrooms were desgined for one basic need. However, now bathrooms can serve more than one purpose. Nowadays, they often look like therapeutic. The forest leaf motif provide and escape from stressful daily life.
Aerator
Auto sensor zone(cold, hot) Lift rod
ACCOLADES FORESTROOM
Size: 150 x 200 x 350 Material: chrome, tempered glass
07 / 08
Awards: Contemporary Seoul - GAGU guide Exhibited in KINTEX <2010 KOFURN(Korea Federation of Furniture Industry Cooperative)> - Furniture design, product design -
Q. Where do you spend most of your time at the home? Q. What do you do on the bed?
02 ON THE BED
Multi-functional bed New type of multi-functional bed design for single who lives in the urban studio apartment. Usually, these rooms are very small there isn’t enough space. So, there is an increasing need for multi-functional and space-saving furniture. People who lives in these small room are tired at the end of daily working day. ‘On the bed’ is for your last moment of a day. One can drink a cup of tea without fear of spilling on the bed. And also it can be use as a desk for diary writing just before sleep or for the reading. Push it back when your friends visit, then it would become a seat. Size: 2500 x 1150 x 950 (mm) material: plywood, sliced veneer(oak, cherry) Production: sheerline craft
/ DESIGN PROCESS 1. Inspiration
2. Design
A B B
Material & component part Veneer Wood powder + glue Magnet / hinge Hole
C
Plywood
Name
Part # (model)
Qty
Plywood Veneer
Maple, cherry
A.
LED light (bar type)
2m
B.
Magnet ND 8Ø x 5t
8 pcs
C.
Hinge H04-007 SBØ12
4 pcs
D.
Wheel C03-070
4pcs
ACCOLADES ON THE BED DESIGN PROCESS . USAGE SCENARIO
PM
PM
AM
11 / 12
Awards: Future daily life screen - LG electronics. ltd Design with Kayoung Seon All right researved by LG electronics - Research, Design: concept, product, UX/UI, service -
A smart screen “O’piece” is formed from the words ‘Open’ and ‘Office’.
Clean and Creative Office
03 Oâ&#x20AC;&#x2122;piece Office screen Oâ&#x20AC;&#x2122;piece is a smart screen designed for office place when workers are looking for an open space culture to make the most creative working environment. It is a partition type of screen and designed for saving space. It increases communication opportunities in the office. One can talk with the others in the office through rotational screen. And special 5 functions help workers to be more efficient. Size: 1000 x 500 x 40(mm) Display: 40 inch / 928 x 382 (mm) Frame: steel, satin natural anodized finish
ACCOLADES O’PIECE RESEARCH ~ CONCEPT
15 / 16
/ RESEARCH ~ CONCEPT 1. Object study & definition
? SCREEN
Screen = Platform
Apps
SMART TV
/
Blue ocean: Focus on core-function Display & Screen
/
CNN
Public product
TV
Personal product Red ocean: Engry market maturity
BBC
2. User research
Modern Intelligent Stylish
Office view in 1940’s Social & Business Trends Cloud service Linkage with portable devices Cooperation ...
ENVIRONMENT DEVELOPMENT Personal area
Home User profile: Hangwoo, Choi (33) Worker(in fifth year) / Seoul, South Korea
Smart devices (TV, phone, Pad...)
≠ Office Public area
OPEN
CREATIVITY INNOVATION 3. Focus research & analysis - ideation
Office
Public space but personal space at same time
: Limited space & Closed space
+ DESK
+ ...
+
Computer, screen, mouse, device, ... , paper, memo, pen, calender, photo, book, cup, phone
Save the space
OPEN Tangible: form(hardware) Intangible: contents(software) Develop working environment
/ PRODUCT DETAILS: HARDWARE
Partition + Screen
Display: 40 inch
ACCOLADES O’PIECE PRODUCT DETAILS: HARDWARE
17 / 18
/ PRODUCT DETAILS: SOFTWARE
App + 5 smart functions + Screen
ACCOLADES O’PIECE PRODUCT DETAILS: HARDWARE
19 / 20
VIDEO : PLAY NOW 1min 30 sec
04 K-POT
Enjoy the cooking cookware:pan The modern style cookware pan “K-POT” shape is based on Korean traditional cookware “bunchul”. Taste has no frontier anymore in the world. People will enjoy this beautiful and simple shape for every kind of cuisine. You can cook asian and western style cuisine as well. A detachable silicone handle is designed to be practical. It can be cooked in the oven, removed, and washed separately. Size: 326 x 470 x 64(mm) Weigh: 915(g) Material: body-hardanodized aluminum, ceramic coat/handle-silicone Color: orange, light green, black Production: LK tech
Stratup business contest : SMBA(The Small and Medium Business Administration) Support fund (from government) for making prototype: 43,860(USD) / 50,000,000(KWN) Product design by 2 in Asia Exhibitied in COEX <2013 Seoul living design fair> 26.Feb ~ 3.Mar.2013 BRAND FOUNDER, OWNER & DESIGNER - Research, product design, branding: identity(logo, web, manual else), project management, coordination -
GRAPHICS
PRODUCT
EXHIBITION
LOGO
RESEARCH
DISPLAY
BUSINESS CARD
PRODUCT
BANNER
INSTRUCTIONS
PACKAGE
WEB
/ PRODUCT DETAILS Body Size: 326 x 420 x 57(mm) Weigh: 807(g) Material & finishing: hardanodized aluminum, ceramic coat - Aluminum panel (2.3 mm) - Non stick coating (40~50 Îź) Handle Size: 110 x 40 x 14 (mm) weight: 108 (g) Material: silicone - Heat resistant silicone(up to 250 degree) - Hardness: 60% Color: Pantone 021c, 367c, black
Handle inner structure : section detail
Aluminum body bottom surface
ACCOLADES K-POT PRODUCT DETAILS
Light Donâ&#x20AC;&#x2122;t get hurts on the wrist
Useful This functional shpae assures various cooking
Cleanable Detachable handle makes to wash easier and cleaner
23 / 24
/ GRAPHICS < Logo >
< Instructions > 420 x 297 (mm)
ACCOLADES K-POT GRAPHICS
25 / 26
< Web > Brand website http://www.kpot-lap.com
ACCOLADES K-POT GRAPHICS
27 / 28
/ EXHIBITION
ACCOLADES K-POT EXHIBITION
< 2013 Seoul living design fair > 26.02.2013~3.3.2013 B-50, COEX in Seoul, Korea
29 / 30
/ Details
30
100
43
38
103
BOOTH NUMBER , COMPANY NAME
ACCOLADES K-POT EXHIBITION
31 / 32
/ Inspiration
The Hepworth Wakefield gallery - WY UK
Rodin gallery, NCMA. Courtesy North Carolina Museum of Art - NC US
Business card
Kunsthistorisches Museum Roman Collection - Vienna Austria
90 x 50(mm)
Product Handle color:
326 x 420 x 67(mm)
Extruded Polystyrene Foam
430 x 430 x 900(mm)
/ SCHEDULE & PROCESS DETAILS
1 month <Startup business contest> SMBA(The Small and Medium Business Administration)
Presentation
Business plan research product & service (concept benefits design direction ... contents)
Research & analysis market target group lifestyle trend
maketing plan burget scheule
Design free brainstorming free hand-sketch idea grouping desgin direction concept sketch 3D modeling rendering development prototype
S Prototype mock-up 4pcs Research CMF (materials, finishing, color)
manufacturing method
Manufacturing factory casting
Desgin
story name logo web(homepage, SN
/ FUND OPERATION Personal expenses
10 %
Expense: product making
prototypes
sample product: body
ACCOLADES K-POT SCHEDULE & PROCESS DETAILS . FUND OPERATION
<Seoul living design fair 2013> 2.27 ~3.3 2013/COEX in Seoul, Korea
Exhiition
Sample product making Body: maould making pressing triming grinding finishing Handle: mould making injection
Design patent
Prouct development Exhibition concept display materials grphics
Sell Launch show
Marketing On mess-production
Feedback analysis
Design: packaging, manual
n
NS chnnel)
free brainstorming idea grouping design direction concept sketch 3D modeling rendering prototype making development
Sales strategy promotion distriutor meeting sales channel marketing point
Price setting each expenses caculation (manufacturing, retail expenses)
price category (shop, distributor: quantity/ last customer)
Marketing expenses
Counseling OUTSIDE INVESTMENT
sample product: handle fair registration fair display
33 / 34
WORK PROJ ECT TO GO! NAVITRON SEDUCE KING KONG STUDIO
Project: Sensing the future-Whirlpool in Europe with Aalto Design with Vanja Valenčak, Goran Bjelajac - Research, Design: concept, product, UX/UI, intreraction -
It’s time to go out ! Don’t forget to bring your ‘Whirlpool picnic appliances’
Preserving box
Heating bag
Cool cap
Inflatable barbecue grill “Light and convenient”
05 TO GO!
Picnic appliance Picnic appliance series “TO GO !” is for socializing activity in the urban life. Many people who living in the city are having stressful daily life. Social life and sharing the time and activity with others is one of the natural therapy for relaxing. Also, another important point in urban life, it is difficult to have a chance to feel nature. However, here is one activity you can do both. “Picnic” is that! “TO GO !” makes your picnic conveniently. It is new wind in urban life.
/ RESEARCH ~ CONCEPT
1. Market research
Urban
2.
D
ig es
n
o
o pp
r
n tu
ity
PICNIC
Work Busy Stress Desolate
Sharing Socializing Rest Quality of life
Traditional human nature Emotional & physical well-being
3.
D
es
ig
n
di
re
ct
io
n
15th century
Nature
Carry : weight Keep : fresh
4. Needs finding
< Picnic process & details > + What is the truble for going to the picnic?
WORK PROJECT TO GO! RESEARCH ~ CONCEPT . PROJECT PROCESS
1980s
39 / 40
2010s
/ PROJECT PROCESS MAP Brief & market insight
Brainstorming & design opportunity
Object study & research
Focucing ~ visualizing
Delivery
Whirlpool brief
Target customer Main technolology
Definition Process
in the urban
Development point
Urban life style trend
Life style scenario
History
Product Service
Design opportunity & direction
Needs definition Concept Scenario
Needs categorize Technology research Product line set Desgin (sketch, 3Dmodeling, rendering, graphics) Specification Visible desgin
Presentation
/ PRODUCT
1 Inflatable berbecue grill Light and Convenient
Barbecue grill 730 x 530 x 250 (mm) Technology ref. <Graphine>
WORK PROJECT TO GO! PRODUCT
41 / 42
Preserving box 2 Safe carring: no smash, so spoil
Function
Power
-5oc
0oc
4oc
50oc
Ice
Meat
Vegetable & Fruit
Rice & soup
Tupperware S 250 x 250 x 150 / M 300 x 300 x 170 / L 290 x 290 x 210 (mm)
3 Heating bag Easy picnic: re-heat ready-made food
Battery
Protection layer Graphene Silicone
Vacuum zipper
Display Controls
Transparent silicone and graphine inner coating
Heating bag S 170 x 140 / M 240 x 200 / L 300 x 250 (mm)
WORK PROJECT TO GO! PRODUCT
43 / 44
Cool cap 4 Each moment, fresh
Bottle cap 62 x 62 x 110 (mm)
Project: Propulsion control system of future-wärtsilä with Aalto Design with Vanja Valenčak, Goran Bjelajac, Daniel Julier - Research, Design: concept, product, UX/UI, intreraction -
Simple and easy for the captain
Cotrol point
Portable device
Control panel
06 NAVITRON
Ship controller This ship controller uses intuitive control points. It helps to serves easier and give much simpler operation to navigate than the previous one. The Navitrion hardware secures a clear outside view for the captain in any situation during the navigation. Navitron has 4 different modes to control the ship. The captain can choose each mode depending on the situations (navigation, parking). As a portable device, Navitron is specially designed to mach with the captain or chef engineer work-style.
/ DESIGN PROCESS 1. Brainstorming Things can make moving
3. Visualizing
- Artificiality: Artificial joint - Nature: Animals navigation (homing instinct)
2. Object study & research
LESS is MORE - Organizing : Button(function), information - User-friendly : Intuitive control system, ergonomic controller shape
WORK PROJECT NAVITRON DESIGN PROCESS . PROJECT PROCESS
47 / 48
VIDEO : PLAY NOW 4 min
/ PROJECT PROCESS MAP Brainstorming & object studying
Visualizing
Technolology
Design direction
Focucing ~ visualizing
Delivery
Casestudy(drive)
Things can make moving Ship naviation
Research
Sketch
Simulation, interview Field(scoping, interview) Technology Needs definition Check possiblity Concept
Needs categorize Design (sketch, 3Dmodeling, rendering, graphics) Specification Visible design
Presentation (video, graphics)
/ PRODUCT DETAILS: HARDWARE - CONTROL PANEL
Navitron control panel has a simple shape and the same functionalities as a normal device with even more easier way to operate. The pipe structure which is attached from the ceiling or the floor to support the panel is based on the “Bionic Handling Assistant” technology and assure freedom to the captain’s activity and a 360 degree overview. The panel has also the same shape when it is upside-down.
WORK PROJECT NAVITRON PROCUCT DETAILS: HARDWARE - CONTROL PANEL
49 / 50
/ PRODUCT DETAILS: HARDWARE - CONTROL PANEL
WORK PROJECT NAVITRON PROCUCT DETAILS: HARDWARE - CONTROL PANEL
60
620
1077
51 / 52
/ PRODUCT DETAILS: SOFTWARE - 4 CONTRAL MODES
Electronic magnet
The control point buttons are on the interactive surface as an electronic magnet device. You can choose 4 different control modes using side buttons. The buttons for emergency situations and several special situations (sailing and parking) are hidden. Those hidden buttons are available when drawer is opened.
1
2
WORK PROJECT NAVITRON PROCUCT DETAILS: SOFTWARE - 4 CONTROL MODES
3
53 / 54
4
33
40
1. Standard control mode 2. Controal point mode - Controal point mode 1: movable electronic magnet button - Controal point mode 2: fixed electronic magnet button
7
3. Map mode 4. Future design Interactive material:Electroactive polymer
/ PRODUCT DETAILS: HARDWARE - PORTABLE DEVICE
8
85
61
Control stick
Touch display
Yes/no touch button
Home button
Navitron potable device is designed to reflect captainâ&#x20AC;&#x2122;s work-style (1 hour work/3~4 hour rest during the trip, except for sailing and parking mode). He can carry easily Navitron portable device because it is as big as the size of a cellular phone. So the captain can check the current position of his boat with Navitron portable device even in his room during his resting time. The device has a built-in simple joystick in order to control the boat for emergency situation.
WORK PROJECT NAVITRON PROCUCT DETAILS: HARDWARE - PORTABLE DEVICE . TECHNOLOGY REFERENCE
/THECHNOLOGY REFERENCE - Pipe structure Bionic Handling Assistant technology : A freely movable handling system
The Bionic Handling Assistant comprises three basic elements for spatial movement, along with a hand axis and a gripper with adaptive fingers. Its eleven degrees of freedom allow a wide variety of task-specific travel paths, which unlike conventional handling systems are not purely linear. The three basic elements each comprise three actuators, which are supplied with compressed air at the interfaces of the elements.
55 / 56
Project: Cafebar luomus in helsinki design museum, Finland - Glass design, product design -
Place
Inspiration
research
Object study
Concept
She feels in love with you !
07 SEDUCE
Wine glass Itâ&#x20AC;&#x2122;s impossible to drink wine gracefully without a stem. A thin and long stem creates a special mood. My design makes the glass very stable, and thatâ&#x20AC;&#x2122;s why the curved of this stem will seduce you. Size: 95 x 75 x 110(mm) Material: glass Method: wood mould blowing for the body, blowing(body, stem, foot) Production: Lasismi glass studio
/ DESIGN PROCESS 2. Object study When you drinking wine-,
1. Place research & analysis Cafebar Luomus in Helsinki design museum in Finland
makes graceful mood
Long stem
Environment: casual mood Main customer: tourist, designer Concept: design & art
Special experience
3. Inspiration & concept
Curve. seduce
Manufacturing method: Glass mould blowing
spill easily
WORK PROJECT SEDUCE DESIGN PROCESS
59 / 60
08 KING KONG studio Brand identity Client info: photo studio - Graphic(logo, business card, document), web design -
/ LOGO < Basic >
< Variation >
WORK PROJECT KING KONG STUDIO
63 / 64
< Web > Portfolio website http://www.kingkong-studio.com
< Identity > Business card, document
PERSONAL PROJ ECT PEACOKE RUNCHICK CERAMICS
09 PEACOCK
Plant drying holder I found inspiration in the story “Borrowed Feathers” from Aesop´s Fables. That’s why it has those motifs. You can decorate the wall with drying flower and plants. It will become a beautiful peacock tail. Remember that the purpose of a drying flower is to keep its beauty for a long time. 30 x 40 x 95(mm) Material: ABS filament Method: 3D print Note: free downloadable data
2. Inspiration & concept
Collaboration with FAB LAB Seoul Exhibited in Seoul Design Trend Center <Seoul in Style> 8.1.2013~17.1.2013 Published by INTERIORS 2.2013 no.317
- Product design, open source design with digital fablication -
/ IDEATION 1. Insight
<story: The Bird in Borrowed Feathers>-Aesop
10 RUNCHICK Baby rocking chair It is for the 3~5 years old kids who start to have interesting for movable toy. The â&#x20AC;&#x153;babyâ&#x20AC;? chick shape gives friendly feeling to young kids as a real friends. Size: 1000 x 600 x 40(mm) Material: birch plywood-15t(from FInland), wooden dowel pin Method: CNC milling, hand sanding finish Note: wooden dowel pins was used for all assembling parts. Free downloadable data
/ IDEATION
Momory (unique)
Economy (saving money)
Open source : D.I.Y (Do it yourself)
Friendly character
Moving toy
- Toy design, open source design with digital fablication -
/ USAGE SCENARIO
DOWN LOAD DATA
PERSONAL PROJECT RUNCHICK SUAGE SCENARIO
71 / 72zv
CERAMICS
FLOWER POT Size: 110 x 110 x 230 (mm) Material: porcelain Glaze: transparency 1250째 Method: casting
BLUE Size: 70 x 70 x 20 (mm) material: porcelain Glaze: transparency 1250째 Method: casting
RESEARCH
SHAPE RESEARCH Material: bamboo, brass
RESUME
Hongjung KWON -
Designer Address. # 202. 370-4, Yeonnam-dong, Mapo-gu, Seoul, Korea Phone. +82 10 8619 7548 Email. imhongjung@gmail.com Web. http://imhongjung.com
< Is : profile > Enjoying new challenge Highly self-motivated Inquisitive mind Fast learner Creative problem solver Highly collaborative Multitasking Hard worker with strong strength and positive attitude
< DO : ability > CAPABILITY
MATERIAL & METHOD
USED TO SAY
Design thinking Research Product & industrial design Graphic design Story & scenario telling Concept development Project coordination
Ceramic Wood Metal 3D print CNC
Kamsahabnida (Korean) Thank you (English) Kiitos (Finnish) Grazie (Italian) Merci (French) Hvala (Serbian) Arigatto (Japanese) Tack (Swedish)
3D
GRAPHICS
ECT.
Auto CAD Rhinoceros Grasshopper 3DS Max Pro Engineer Key shot V-ray
Adobe suite: Photoshop Illustratior Indesign Premiere Pro Aftereffect / Wordpress
Keynote Page / Powerpoint Word
< Speack : language > Korean (mother tongue) English (fluent) French (elementary) Finnish (elementary)
< Have done : career >
EDUCATION - IDAS(International design school for Advanced Studies) in Hongik UNV in Seoul, Korea Product design / MA Mar. 2010 - Feb. 2013 - Aalto university school of Arts, Design and Architecture in Helsinki, Finland Industrial and Strategic Design and Applied Art and design / MA Exchange program Aug. 2011 - Dec. 2011 - Kookmin university in Seoul, Korea Ceramic / BA Mar. 2005 - Feb. 2009 WORK - Design studio K. Project K-POT Management, design Sep. 2012 - 2inAsia design studio Product & graphic design May. 2012 - Scholas Co. Ltd Freelancer: graphic designer Aug. 2010 - Dec. 2010 - Deawoo Securities Co.Ltd Internship: designer, manager, marketer / marketing department Homepage maintain(design, contents), advertising strategy May. 2009 - Oct. 2009 - Hansam Co.Ltd Kitchen designer, Kitchen counseling with customer Mar. 2009 - May. 2009 PROJECT - K-POT project <Cookware design and launching> Jul. 2012 - Designnext, Korea <Design process proposal> Sep. 2012 - Dec. 2012 - e-my: Fratelli Guzzini S.p.A, Italy <New product proposal focused on brand identity> Mar. 2012 - Jun. 2012 - Whirlpool Europe, Italy <Sensing the future> Nev. 2011 - Dec. 2011 - W채rtsil채, Norway <Propulsion control system of the future> Sep. 2011 - Oct. 2010 - Tongin gallery <Clay in the wonderland - exhibition display> Feb. 2011 - Compass pedia <Promotion web-toon> Aug. 2010 - Oct. 2010 - Guzzini: Fratelli Guzzini S.p.A <Guzzini: tableware design proposal> Mar. 2010 - Jun. 2010 - Daewoo Securities Co. Ltd <The 39th anniversary event>,<CMA advertising> May. 2009 - Oct. 2009
Accolades - SMBA(The Small and Medium Business Administration) <Startup business> Jun. 2012 - LG Electronics Co. Ltd <Future daily life screen: 2nd prize> Jun. 2012 - GAGU guide <Contemporary Seoul> Aug. 2010 - IS Dongseo Co. Ltd <Beyond your idea: 1st prize> Feb. 2008 EXHIBITION - <Seoul living design fair 2013> COEX in Seoul, Korea Booth: B - 50 Feb. 2013 - <Seoul in style> Gangnam design trend center in Seoul, Korea Jan. 2013 - <Cocoon> Dongdaemun history & culture park event hall in Seoul, Korea Dec. 2012 - <KOFURN(Korea Federation of Furniture Industry Cooperative) 2010> KINTEX in Gyeonggi-do, Korea Aug.2010 - <China sourcing fair: Home products & gift> Asia world-expo in Hongkong Booth: Korea pavilion Oct. 2008 - <300> Gallery Lamer in Seoul, Korea Oct. 2000 - <Godre ppong> Leehyung art center in Seoul, Korea Apr. 2008 - <Kyunghyang housing fair 2008> KINTEX in Gyeonggi-do, Korea Feb. 2008 Volunteer - Haewoo art academy < low-income children art teacher > Apr. 2012 ~ Dec. 2012
THANK YOU
Hongjung KWON Designer Address. # 202. 370-4, Yeonnam-dong, Mapo-gu, Seoul, Korea Phone. +82 10 8619 7548 Email. imhongjung@gmail.com Web. http://imhongjung.com