Credentials Presentation
We bring brands to life in physical spaces. • • •
retail environments trade shows brand activation exhibits
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museums themed environments outdoor structures
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pre-event planning design engineering prototyping construction
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manufacturing installation event services project management exhibit storage
Our mission is to help our clients deepen engagement with their customers.
We work with some of the most exciting brands on the planet. Sony Playstation GoPro Comcast GMR Nintendo Coors Light
Courtyard Marriott Levis SF Giants Legends Hospitality IMGLive PG&E
David Copperfield Francis Ford Coppola Charles Schultz Museum Oakland Museum Anchorage Museum Yahoo!
The experience is everything.
IMGLive/Courtyard Marriott: Levis Stadium Suite Assignment: We were challenged with the task of transforming a Levis stadium sky box into a Courtyard Marriot hotel suite for a once in a lifetime Super bowl 50 fan experience. Challenge: The suite had to have all the luxuries of a deluxe hotel suite with the flexibility to be converted back into a VIP Sky box for the big game in the span of two hours. Solution: Modular walls were utilized to quickly change the furniture configuration of the space as well as offer an easy way to change graphics to achieve the two looks.
Legends: Super Bowl City-SF Assignment: To create (8) mobile commercial kitchens that could be used at multiple outdoor events offering flexibility preparing a variety of different cuisines and menus’. Challenge: Building a self-sufficient unit that has all of the required utilities including gas, electric, clean and waste water while maintaining a modular mobile unit that can be packed up and shipped anywhere in the world at a moment’s notice. Solution: By using shipping containers, industrial grade appliances and innovative engineering solutions we were able to create the commercial kitchen units worthy of any chiefs needs.
GoPro: Store in Store Assignment: Create a unique shopping experience with a store in a Fry’s electronics store for GoPro. Challenge: Develop an environment that would set GoPro apart and draw consumers in from anywhere in the store. Devise unique and clean space to showcase a large majority of the GoPro products and accessories and also needs to have the ability to break down into smaller configurations for stores that aren't able to have such a large footprint. Solution: With the use of aluminum curves and clean lines we were able to generate a modular, light weight structure that welcomes and intrigues store consumers.
Simplehuman : IHHS Assignment: Thinking inside the box! Our assignment was to design and build a clean, modern tradeshow booth out of (2) 40’ shipping containers for Simplehuman. The booth made its debut at the international home & housewares show in Chicago. Challenge: To create a retail environment-tradeshow booth that was easily installed with minimal labor using two shipping containers. Solution: The hoodbe team created a booth that was ready to go. The graphics and shelving units traveled attached to the walls and with the help of hydraulics the booth was opened with a push of a button. There were of course the finishing touches that needed to be completed, but minimal labor was used for the install and dismantle of this booth.
Coors Light Party Deck-revamp Assignment: Create an even more exciting venue to update and incorporate the new Coors Light brand.
Challenge: Maintain the existing structure while updated and repurposing what we could.
Solution: An even better venue space for the brand and the customers. A newly designed service bar and back lit signage made this the space to be in at AT&T park.
IMGLive/Courtyard Marriott: 620 Jones St. Assignment: We were asked to transform a downtown bar into a one of a kind, VIP, Super Bowl 50 celebration space for the executives of Courtyard Marriott Hotels. Challenge: The space has urban industrial dĂŠcor and the design needed to feel very high-end and luxurious. Solution: A balance was established with theatrical lighting and a variety of textures and materials to give each piece a unique look and feel to maximize the impact on the overall branding of the space. Everything down to the smallest details were executed impeccably to seamlessly integrate the design into the existing space.
Yahoo! Launch Alley Assignment: Bring to life an architectural space that becomes the intersection of the physical world with digital space.
Challenge: Building an exhibit with the versatility that could satisfy a nine month schedule here in North America and in Europe.
Solution: While engineering an inventory of components, the properties can be arranged to satisfy all the particular venues. The units can be split into three smaller stages to accommodate different venues.
49er’s: Levis Stadium Assignment: To create a pregame destination out of (21) shipping containers for fans prior to each 49ers home game in their new location in Santa Clara, also known as Levi’sŽ Stadium. Challenge: The largest challenge is that everything is set up the day of a 49ers home game and the 49ers will have to close up and remove all containers from the lot after each game. Solution: Hood created an ingenious way of moving these containers in and out in a timely manner to provide a temporary solution with a permanent feel.
SVEDKA: Mobile Event Tour Assignment: To help create a traveling event space worthy of unleashing Svedka Vodka’s new flavors, Orange Cream Pop and Strawberry Colada.
Challenge: The event took place outside, in 32 different locations through the U.S. We engineered it to withstand various winds, light rains & even extreme heat.
Solution: We engineered the roof canopies with a drainage system in mind, to keep water from seeping into the booth. Each cube was also equipped with an AC unit.
Fetzer : Shoreline Assignment: To design and build a temporary Fetzer bar within Shoreline amphitheater space. A relaxing destination for attendees to visit. Challenge: Along with the timeline and venue itself as a challenge, we also had the added bonus of making this temporary structure pass permanent structure requirements with the city. Solution: Hood created a permanent base to the structure for approvals that could easily pack up and go back to the initial concept of temporary.
Oakland Museum Assignment: We were given the opportunity to build cases & fixtures for the Oakland Museum of California, Arts center.
Challenge: To build cases that preserved & protected each of the light sensitive artifacts.
Solution: We manufactured frameless glass, hermetically sealed cases, with fiber optic lighting.
Coppola Winery Museum Assignment: Create an exhibit that skillfully choreographs the behind the scenes moments of Francis Ford Coppola’s move career.
Challenge: Execute flawlessly working with a meticulous museum curator, a priceless collection of artifacts and memorabilia, and a highly involved movie director.
Solution: A presentation that flows with the classic Geyserville location presented in mahogany cases, from Robert Duvall’s cowboy boots and cavalry hat in Apocalypse Now, to props from the Godfather and Bram Stoker’s Dracula.
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What we believe: • Every little detail matters • A promise made is a promise kept • Collaboration is really important • It all starts with the customer • Listen before speaking • Teamwork is how we work • It’s your money 30
We love to build things.