February 2014 Coverage Report In February, more librarians expressed the value and importance of technology in today’s society and began leveraging digital services, like hoopla digital, to emerge as a modern and relevant resource in the community. Somers Library Director, Pat Miller, told Somers Daily Voice that “library users are evolving to a mobile way of life,” and hoopla digital enables libraries to “step up to that challenge.” Clifton Boyer, director of Horry County Memorial Library, even referred to the new service as “a game changer,” in an interview with Myrtle Beach Online, applauding the service’s “effective technological motorized delivery,” which enables more libraries to shift to online and digital content. Other libraries such as Youngstown and Mahoning County used the month to host “Technology Playgrounds” along with hoopla digital training sessions to keep patrons abreast with the latest technology and devices. In an interview with Cowichan Valley Citizen, Kate Marsh, municipality representative at Vancouver Island Regional Library, added that with the help of onsite training sessions and digital services, libraries “are becoming a technological gateway and community hub.
Coverage Fast Facts For February 2014: 26.6 million impressions (people reached by stories & news about hoopla in the U.S. & Canada)
183 hoopla Partner Library Systems as of press time Page 1 of 5
hoopla
February 2014 Coverage Report
Media Coverage - Editorial/Web (Click Outlet name to view at Source) Examiner.com George Ottusch (Impressions: 11,826,779) (story excerpt) …hoopla will replace Freegal… The library indicated it switched to Hoopla in part because it has more offerings and in part because its titles can be integrated right into the library’s online catalog
The Daily Dot Aaron Sankin (Impressions: 97,700) (story excerpt) …At a time when Netflix is looking to increase the price of its streaming service, libraries across North America are partnering with a company called Hoopla.
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hoopla
February 2014 Coverage Report
The Baltimore Sun Bryna Zumer (Impressions: 3,949,027) (story excerpt) The section is heavy on BBC series, so Anglophiles will be very happy…
The Tampa Tribune Jeff Berlinicke (Impressions: 1,864,473) (story excerpt) Why drive to the library when the library can come to you – wherever you are.
Kansas City Star Matt Campbell (Impressions: 936,700) (story excerpt) “The basic service is fabulous,” said R. Crosby Kemper III, executive director of the Kansas City Public Library.
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hoopla
February 2014 Coverage Report
Springfield News-Leader
Kathleen O’ Dell (Impressions: 769, 314)
(story excerpt) Lorain County residents can now borrow digital movies, television shows, music and audiobooks without ever leaving home.
KTAR.com Christina Estes (Impressions: 561,211)
(story excerpt) "I'm really impressed with the content that's been recently added just within the last couple months," said electronic resources librarian Geri Ann Thacker.
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hoopla
February 2014 Coverage Report
Media Coverage - Broadcast & NPR (Snippets from live broadcast stories covering a library partner’s launch of hoopla) KJZZ-FM (NPR Arizona), Riis Valcho Phoenix, AZ (Viewers: 324,400) “We’re committed to exploring new digital services for our patrons that will advance learning and knowledge. So, then, we just decided this was a product that we maybe wanted to explore offering," said Mesa Public Library spokeswoman Liz Costanzo-Lee. "Plus, it’s a pretty cool thing, being able to download and stream on your mobile device or personal computer.”
KTVK, Phoenix, AZ (Viewers: 41,801) “If you’re one of those people who doesn’t hit up the library because you simply don’t have the time, well now you can! And you don’t need to leave the comfort of your own home.” – Kaley O’ Kelley, local anchor
WDAF, Kansas City, MO (Viewers: 25,925) “There’s a new way to get music, movies, TV shows and even audiobooks and it’s all for free! It’s called hoopla digital.” – Mary Pulley, local anchor
KSAZ, Phoenix, AZ (Viewers: 10,194) “I’m canceling my cable soon!” You don’t even need [cable] anymore – it’s pretty cool.” – Ty Brennan, local anchor Page 5 of 5
hoopla
February 2014 Coverage Report