January 2014 hoopla Coverage Report

Page 1

January 2014 Coverage Report In January, patrons and librarians validated the usefulness of hoopla digital by praising the service over competitors such as Netflix, OverDrive and Freegal. According to a local patron in Fort Wayne, IN, “Netflix is dropping the ball a lot,” cutting back on content and hiking up prices for consumers. After testing out hoopla’s service, the patron tells local station, WFFT-FOX, that “it’s better than Netflix” and other competitors in the market. An article by OregonLIVE.com also highlights the availability of hoopla at Multnomah County Library, which recently replaced Freegal with hoopla because it has a more robust music selection. According to the outlet, hoopla digital surpasses the music offerings of Freegal, which is “limited to artists signed to Sony and its subsidiaries.” Competitor call outs such as these speak volumes to the quality and breadth of hoopla’s collection and content partnerships and serve as a testament to the company’s best-in-breed service.

Coverage Fast Facts For January 2014: 56.2 million impressions (people reached by stories & news about hoopla in the U.S. & Canada) Since hoopla launched (7/13): 1.1 billion impressions

Page 1 of 7

145 hoopla Partner Library Systems hoopla January 2014 Coverage Report as of press time


Media Coverage - Editorial/Web (Click Outlet name to view at Source) Oregon LIVE Mike Rogoway (Impressions: 6,729,097) (story excerpt) …hoopla will replace Freegal… The library indicated it switched to Hoopla in part because it has more offerings and in part because its titles can be integrated right into the library’s online catalog

CommackPatch.com Amanda Lindner (Impressions: 5,189,261) (story excerpt) …the hoopla digital service is taking the Commack Public Library a step further by offering streaming services, similar to Netflix.

Page 2 of 7

hoopla

January 2014 Coverage Report


The Houston Chronicle Craig Hlavaty (Impressions: 4,894,444) (story excerpt) The section is heavy on BBC series, so Anglophiles will be very happy…

MLive.com Lisa Satayut (Impressions: 4,121,087) (story excerpt) “It’s (hoopla) fairly easy to use,” said Joyce Betz from the district library.

The Denver Post Kate Gibbons (Impressions: 3,607,274) (story excerpt) "What we are hoping is that it will help patrons get to the library at any time," said Cindy Phillips, manager of library materials services.

Page 3 of 7

hoopla

January 2014 Coverage Report


cleveland.com Michael Sangiancomo (Impressions: 1,411,399) (story excerpt) Lorain County residents can now borrow digital movies, television shows, music and audiobooks without ever leaving home.

cincinnati.com Staff (Impressions: 1,239,375)

(story excerpt) And…there’s no waiting to borrow and hoopla digital’s automatic return eliminates all late fees.

Page 4 of 7

hoopla

January 2014 Coverage Report


KGW.com (Portland) Cornelius Swart (Impressions: 1,690,540) (story excerpt) "Patrons do not have to place holds or wait in a queue to access content, which is discoverable through a simple search from the library’s website," Cunningham said.

The News-Herald Matt Lardner (Impressions: 159,394) (story excerpt) (Of why GCPL partnered with hoopla) “We hope we’re not just adapting to new developments,” O’Connor said. “We’re hoping to help implement them.”

Page 5 of 7

hoopla

January 2014 Coverage Report


The Windsor Star Don Lajoie (Impressions: 212,129) (story excerpt) “We could never afford to purchase single copies of all the material on Hoopla,” she said. “Now we will give the public access to material we might not ordinarily provide. “We’d like to see this (hoopla )bring more people into the library,” - chief librarian Janet Woodbridge

Media Coverage - Broadcast (Snippets from live broadcast stories covering a library partner’s launch of hoopla) Little Rock, AR (Viewers: 30,305) “I will not only use [hoopla]” but plan to “save money by dropping Netflix." – Evan Demirel, local Central Arkansas Library System cardholder Fort Wayne, IN (Viewers: 2,764) “You might want to hold off on signing up for Netflix or Hulu once you hear about this.” – Local news anchor Page 6 of 7

hoopla

January 2014 Coverage Report


Syracuse, NY (Viewers: 56,498) For all patrons “who haven’t used [their] library card in a while,” Syracuse libraries are getting “a new upgrade.” – Caitlin Nuclo, local reporter

Little Rock, AR (Viewers: 39,481) “Forget about Netflix, it’s all about hoopla!” – Matt Mosler, local anchor “I’m pretty excited about [hoopla] – it looks very cool!” – Brittney Johnson, local anchor

Rockford, IL (Viewers: 2,589) With hoopla digital, patrons “don’t have to worry about overdraft fees or spilling your coffee on materials.” – Deborah Bloom, Ida Public Library Director

Myrtle Beach, SC (Viewers: 11,502) “We’re trying to provide as many access points to our materials as we can get…patrons want material right now. We’re working to adopt new services [like hoopla] so patrons don’t even have to come in to enjoy our facilities.” – Michael Easler, Reference Librarian for Hop

Page 7 of 7

hoopla

January 2014 Coverage Report


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.