October 10, 2014 | 18th Edition
library update Library partners engage patrons by getting creative with hoopla Thomas Crane Public Library, in Quincy, MA, went live with hoopla in May and is trending very well. The library increased circulations substantially in a relatively short period, in part thanks to the creativity of Clayton Cheever, Assistant Director. He has taken the time to figure out how to link directly to full collections and individual titles in hoopla from the library catalog, creating what is a full “Listen Now” feature on his site. Examples include: “Listen Now to Eric Clapton’s album” takes the user directly to the album; and the phrase “Like Robert Plant?” takes the user to all Robert Plant albums. In addition to this effort, TCPL has also done much with social media and local news interviews, again with the assistance of Mr. Cheever. At Bayport-Blue Point Public Library in Blue Point, NY, the library decided to engage at a totally different end of the patron spectrum. This year, the library purchased sixty iPads for use in the local school district’s 6th grade classes. Bayport loaded all the iPads with what they considered necessary apps, and when the devices come back to the library over the winter holidays for updating, hoopla will be installed on all equipment. During the summer, patrons will also be able to take the iPads home, and with a successful program in place, BBPPL could apply for a grant to purchase more iPads. library update | 1
hoopla collections creating fun fall patron promotions Starting early this fall and running through the 2014 holiday season, hoopla will be turning collections into fun and engaging patron promotions. It all kicks off with… Francesca Battistelli Starting September 29 through October 12 hoopla will be having a Facebook contest featuring Francesca Battistelli. The Grand Prize for the contest is a prize pack that includes: If We’re Honest–the album; an autographed poster; and a necklace and t-shirt. Francesca’s latest album is available on hoopla, and she and her two children are library enthusiasts. To view and share her video featuring why she loves the library, visit: http://vimeo.com/107108737. Next up is…
HALLOWEEN COLLECTIONS
*Titles subject to change
Halloween on hoopla From October 3 through the 31st, we’re inviting you and your patrons to use the hoopla Halloween collection (or create your own in your branch) featuring all available family-friendly content in movies, music, audiobooks, and TV categories. For the older (mature) audience, there’s also a niche horror collection. One-page flyers were distributed to all library partners on Oct. 3 for in-branch activity use.
Instantly borrow free digital movies, music, and more, 24/7 with your library card! www.hoopladigital.com
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And, finally, what would harvest time be without… VeggieTales Starting Oct. 14th and running through Oct. 31st, hoopla will be featuring an all VeggieTales collection, including the new Beauty and the Beet soundtrack release. Once again, hoopla will also have a Facebook contest with a Grand Prize consisting of: Beauty and the Beet (DVD/CD), Nativity Play Set, Celery Night Fever (DVD), and All the Shows Vol. 1 (10 DVDs). Five runner-up prizes (Beauty and the Beet–DVD) will also be given away.
Upcoming this quarter Other collection promotions planned highlight: the upcoming CMA Awards Show; “Laugh Out Loud” – comedy collection; and of course, the “Holidays on hoopla” campaign set to begin early November. Be sure to watch for and take advantage of these promotions to engage patrons with a diverse set of collections and ideas.
giveaway TO ENTER VISIT: www.facebook.com/hoopladigital
GRAND PRIZE PACK
RUNNERS UP
5 lucky cont estants will Beauty and
1 lucky contestant will win:
Beauty and the Beet (DVD & CD), Nativity Play Set, Celery Night Fever (DVD) and All The Shows Vol 1 (10 DVDs)
win:
the Beet (DVD )
*NO PRODUCE WAS HARMED IN THE MAKING OF THIS CONTENT.
and many more!
LETTUCE MAKE YOU LAUGH! CHECK OUT THE VEGGIETALES COLLECTION TODAY!
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