March 2014 Coverage Report March ushered in a new tech era for libraries as many began to invest in new digital services, like hoopla digital, to expand their current content offerings and to draw patrons to the library. According to Canton Rep.com, North Canton Library is one of many systems offering a “variety of activities” in addition to hoopla digital, such as local history programs and resume workshops in an effort to reconnect with the community and to “give them what they need.” Rosemary Lavery of Boston Public Library also tells Boston Magazine that libraries are now “making a conscious effort to add to digital collections” and to evolve “as technology is evolving.” Lavery adds that hoopla digital’s service is a “great compliment” to existing services and patrons love it because it’s “free” and “can be accessed from anywhere.”
Coverage Fast Facts For March 2014: 33.5 million impressions (people reached by stories & news about hoopla in the U.S. & Canada)
256 hoopla Partner Library Systems as of press time Page 1 of 5
hoopla
March 2014 Coverage Report
Media Coverage - Editorial/Web (Click Outlet name to view at Source) The Chicago Tribune Staff (Impressions: 16,084,056) (story excerpt) (story excerpt) The Morton Grove Public Library …hoopla will replace Freegal… will offer thousands of movies, The library indicated it switched television shows, music albums to Hoopla in part because it has and audiobooks, all available for more offerings and in part mobile and online access... because its titles can be integrated right into the library’s online catalog
NJ.com Jack Hummel (Impressions: 7,967,956) (story excerpt) Cumberland County Library is one of four libraries in New Jersey to partner with hoopla digital....
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hoopla
March 2014 Coverage Report
CantonRep.com Kelly Byer (Impressions: 1,391,796) (story (story excerpt) excerpt) ... “We reallyislisten ourBBC patrons The section heavytoon series, and try to give them so Anglophiles will bewhat verythey need,” Weyrick said. happy…
WDTN.com Jackie Sprague (Impressions: 615,977) (story excerpt) One way to beat the winter blues is with a trip to the library...
Fort Myers News-Press Kevin Lollar (Impressions: 555,085) (story excerpt) There was a lot of hoopla Saturday about the Lee County Library System’s newest service .... Read more: Arapahoe Library
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hoopla
March 2014 Coverage Report
Air Force Times Oriana Pawlyk (Impressions: 497,176)
(story excerpt) Members of the base can now use their library card number to download, borrow or stream content to their smartphones, tablets, computers and Apple TV.
Boston Magazine Steve Annear (Impressions: 415,304)
(story excerpt) It’s free, can be accessed from anywhere, and shows we are evolving as technology is evolving,� said Rosemary Lavery, senior public relations associate at the BPL.
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hoopla
March 2014 Coverage Report
Media Coverage - Broadcast (Snippets from live broadcast stories - Click logos to watch video segments) CHEK News, Nanaimo, BC; Canada (Viewers: 50,000) “I really like it because you can access it from the website or your mobile phone.” – Ashwsoani Sinha, Vancouver Island patron “Unlike traditional books, [with hoopla], you’ll never have to worry about a due date again.” – Kendall Hanson, local reporter
WOIO, Cleveland, OH (Viewers: 46,954) Spring is in full bloom in Cleveland, and you don’t have to wait to borrow digital content at another local library.” – George Smith, local anchor “The service allows card holders to enjoy on-demand digital content without waiting to borrow and the automatic return feature eliminates late fees.” – George Smith, local anchor
KIMT, Mason City, IA (Viewers: 23,112) “If you are tired of paying big costs for mobile media, a free alternative is now available at a local library.” – Sarah Danik, local news anchor “Mason City Library is the first library in the state to offer public access thousands of movies, television shows and music through an application called Hoopla Digital.” – Sarah Danik, local news anchor
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hoopla
March 2014 Coverage Report