BLEND Brand book
Table of Contents Our mission
6
Our history
7
Logo
8
Typography
10
Color
12
Logo Etiquette
14
Products & Advertisement
18
Stationary
22
Thanks
23
Mission
History
Opening in 2010 our mission is to promote a healthy life style for every type of person. Our juices, cleanses, smoothies and food are easy, fast and help people change their life. We understand how busy life is living in the city and we aim to be the happiest, simplest and most relaxing part of your day.
Opening only a few years ago we have gained many supporters. When this company started it was started by a husband and wife who decided to share their healthy living with others in their city. NYC can be a hard place to find healthy food and they wanted to give the change to people to have healthy food as an option.
For a few of our clients that don’t have too busy of a schedule and have time to make their own juices and snacks we have our own recipe books and classes they can sign up for to learn how to make our juices. Our target audiences are those thriving for a healthy life style but don’t have the time to make their own healthy juices, smoothies or snacks. These clients want the best of the best in their life including their food.
Manhattan Blend has 40 employers and four different delivery trucks. Our logo express the beauty of our juices, smoothies and food. This is a specific logo all of our employers enjoy and it expresses our company well. This brand book helps show the specifications to use our logo and branding advertisements correctly.
6
7
Logo Our Manhattan Blend logo is the center of our advertisement. This logo was created to give off a sense of juicy happiness feel. Our branding is special for our own brand and own identity. The focus of our identity is healthy, happy and clean simplicity. We created this document to help communicate our branding guidelines to partners. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen.
B L E N D
BLEND
BLEND
BLEND
Since we are located by central park in the central part of Manhattan we wanted to have Manhattan in our name for people to know our city is important to us. The splash of seeds on top of our logo is a sign of our special blends with many different fruits and veggies. This seed splash can be used alone as well in advertisements.
8
9
Typography: print
Typography: Web
For all of our print products we use Helvetica. Helvetica is a classic San Serif font that express lightness to our company. Please use Helvetica regular and bold in either regular settings or all caps.
For all uses on the web we use Helvetica. Helvetica is a classic San Serif font that express lightness to our company. Please use Helvetica regular and bold in either regular settings or all caps.
Helvetica Regular
Helvetica Regular
Helvetica bold
Helvetica bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10 10
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10 11
20 Grey
50 Grey
70 Grey
Colors Our colors are what gives Manhattan Blend characteristics. Other than black and white our brand uses three types of grey and three different colors. Color Palette 20 Grey: 20% Black 50 Grey: 50% Black 70 Grey: 70% Black
12
Pink Strawberry: C: 0 M: 80 Y: 60 K: 0 Mango Orange: C: 0 M: 46 Y: 100 K: 0 Lemon Yellow: C: 0 M: 18 Y: 100 K: 0
Pink Strawberry
Mango Orange
Lemon Yellow
13
x/3
Logo Etiquette: Proper Our logo is one of our company’s most valuable assets. We must ensure proper usage. The preferred way to use the Manhattan Blend logo is over a white background using our pink, yellow, orange or grey font colors. If the logo must be placed on a dark background or color options are limited then the Manhattan Blend logo can be used in white.
x
BLEND
x/3
Please observe the space around the logo. This spaced marked around our logo needs to be followed while placing objects or words next to our logo. Nothing should come more than x/3 close to the Manhattan Blend logo.
x
x/3
14
15
logo eTiqueTTe: in proper 1. Do not change logo’s orientation
D N E BL
BLEND
SMOOTHIE
2. Do not add effects to the logo. 3. Do not place the logo on a dark background. 4. Do not change the logo color 5. Do not change the logo color 6. Do not make alterations to the logo in any way. 7. Do not attempt to recreate the logo.
BLEND
BLEND
BLEND
BLEND
BLEND
BLEND
8. Do not use the logo as a repeated pattern. 9. Do not scale the logo unproportionately.
BLEND 16
BLEND
B L E N D
17
produCTs & adverTisemenT For our products and advertisements we strive to provide our clients with bright, fun and interseting designs. We have many different types of products and we try to keep the products and advertisements flowing together. Each of our designs is a thought our process.
18
19
Products & Advertisement For our products and advertisements we strive to provide our clients with bright, fun and interesting designs. We have many different types of products and we try to keep the products and advertisements flowing together. Each of our designs is a thought our process, especially for our bottles. These are the main products being bought so we try to make them as good as possible.
20
21
sTaTionary
Thanks
Manhattan Blend has created a clean stationary that includes our letterhead, envelope and business card. These are send out to clients and business partners on a regular basis so we keep them up to date. We also keep them looking new and fresh. If we decide to change anything in our brand we will update the stationaries as well.
We appreciate your interest in our company and using our brand in a respectable way. Our company cares about others and others happiness. We would not be were we are without our design team who makes it possible for our company’s look to be successful.
22
23