Facebook advertising Facebook is one of the famous social media networking sites today which has over one billion members and users worldwide. It is the most “trusted” site by netizens who consider the internet as a part of their lives. Because of the popularity that Facebook gained all through the years, it has not only attracted individuals who make the site as their medium to keep in touch with friends anywhere in the globe, but has also drawn hundreds of entrepreneurs who make use of the site as an advertising medium. And they are successful in making their businesses known to the world, at less cost compared with other advertising medium. Advertising on Facebook is easy. Just take note of these simple steps: 1) Create a page. Having a Facebook page will start it all. Your page serves as a simple and free way of communicating with prospective clients. In creating a page, come up with a unique cover photo that can attract viewers even at first glance. You can also use your company’s logo as the profile picture. 2) Create ads. Once you have already established your page, create several ads about your company and your business. Make the ads as lively and interactive as possible. Coming up with multiple ads help you build an audience for your Facebook page. Check which of your ads made a great impact on your audience and focus more on it. 3) Connect with people. Identify your target audience and once your page is ready to be shared, invite people to like it. Connect with those who have interests in your business and the industry you belong based on demography and location. Encourage prospective clients to participate in events that you organize, or ask them to invite their friends if they can’t personally come. You can also increase the number of your audience by hosting contests that are entirely related to your business. 4) Engage with prospective clients. Communicate with your target audience. Make sure they get all the information they want. Answer all their queries and reply to their comment, whether it is a positive or negative one. If you get a negative comment, be calm and never engage yourself in an argument with the client. Explain things in a nice manner. You can also ask questions and get their views and opinions. 5) Regular updates. Keep all your posts and ads up-to-date to allow your audience first-hand knowledge on what is new in your business. If you have an upcoming promotion, make sure to post it. If you have more important post, pin it on the top of your page. If your company wins an award, post it in your page to let your audience know you are a trusted and reliable company. Having an updated Facebook page allows your audience to see your recent activities. Facebook advertising has been considered as an effective marketing tool that helps businesses develop great relationships with customers. It can drive a business to greater heights. True to its goal, Facebook will help entrepreneurs reach their goal and be successful in their business.
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