During uncertain social, political, economical and environmental times, the years 2020/2021 will see a rebellion. A rebellion of positivity and the realisation of what we have, what we could gain and also what we could lose as a species. We see one another reconnecting with our emotions and our surroundings to help create from our natural resources once again. Creating for the future by looking at the past.
STRUCTURAL VISCOSITY As a society, we are becoming more hyper-aware and accepting of our mental health and wellbeing. Along with this and our growing interest in sensory stimulation, such as ASMR, the trend Structural Viscosity experiments and explores the fluidity of materials. Looking at their changing states as a consequence of the environment surrounding them, creating a tactile and visual experience; a sensory utopia. The imagery allows us to become more aware our emotions, suggesting the importance of retaining our human senses. Our human identity, the idea that defines each and every one of us, could be facing an uncertain future.
COLOUR DIRECTION Structural Viscosity has continual grey tonal values, with an array of pastel colours throughout the pallet. Fragments of warm contrasting colour bring life into the muted trend. This aesthetic gives one the sense of calm and safety.
Exploring the change in state of materials due to their surroundings. Looking at their liquid, viscous and solid state.
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1. Nadine Goepfert The Garments May Vary 2013 2. Christopher Kane S/S 2013 3. Holly Hendry Swallow
Jeff zimmerman Untitled 2014
Pastel pink is seen as a powerful and confident colour that can be embraced by both sexes. Subtle details such as embellishments and minimal print matches Structural Viscosities muted colour pallet. Frilled edges and soft fabrics are used as a contrast against structural garment shapes, allowing for a sense of fun that runs throughout strong elegant looks.
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1. Manish Arora S/S 15 2. J W Anderson S/S 16 3. Maison Margiela S/S 17 4. Kenzo S/S 15
COLOUR DIRECTION #2
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1. J W Anderson S/S 15
Being surrounded by sensory and tactile materials can trigger emotions and memories, which may have been lost throughout our lives.
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1/2. Ernesto Neto Anthropodino 2009
Hand painted brush strokes give a sense of movement to what would be a flat surface.
Satu Maaranen Hyeres 2014
HYPERREALITY The increase in modern technologies has subsequently meant that we become increasingly influenced, losing touch with the real world and our surroundings. Hyperreality; the inability of consciousness to distinguish reality from simulation of reality, especially in technologically advanced postmodern societies. What is real and what is fiction? Seemingly blend together, causing no clear distinction between when one ends and the other begins. New forms of digital decoration, alter egos and augmented spaces will further blur the lines between what is natural and artificial, digital and physical. Can our deep fascination with technology and designed experience ever be satisfied?
COLOUR DIRECTION Hyperreality is a powerful pallet. Powered by fuchsia and acidic greens against the darkest of blacks; the colour of the unknown. Aqua, from colour direction #2 adds softness. Both pallets have a distinct feel, which will work well together or on their own.
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The potential of brainwave technology has advanced and commercialised dramatically. This accessibility to virtual reality has caused an influx of digital surrealism art, which will be an influencer for print and shape within the fashion and design industry.
1. Fendi Fall 16 2. Christopher Kane A/W 11 3. Mathieu Missiaen Jewels
Modern technology plays a major role within Hyperreality. It allows for fast production, exaggerated forms and the ability to push the context of fashion. Furthermore losing our sense of identity to an unrealistic world. Colour blocking, bold graphical prints and the use of typography creates statement pieces and give a strong brand identity throughout collections.
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1. Vatements Fall 17 2. Alexander Wang S/S 15 3. Balenciaga S/S 17 4. Mary Katrantzou A/W 17
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1. Gareth Pugh Fall 10 2. Ellery Fall 17
COLOUR DIRECTION #2
Thomas Saraceno On Space Time Foam 2013
Our real environment becomes altered as we try to compensate for when we are unable to connect to our virtual worlds. Our perceptions on what is real and what is fake start to become blurred.
Generic garment shapes become altered or completely lost within a world of 3D printing and advancing body-mapping technology. What we wear now takes on sculptural art forms or illusions.
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1. Christopher Kane S/S 14 2. Noa Raviv Graduate Collection 2014
Regeneration In a world increasingly driven by data, Regeneration explores the realisation to push back and trust our instinct, rebel and reconnect with nature. It is widely understood that humans are living longer, what is less certain is how the worlds resources will accommodate this longer life span; not through technological help but by looking back at the past, at natural sustainability and human making. Using old skills combined with new materials and old materials with new skills, we will look to the past to keep producing for the future. We have become fully aware of the impact industry and humanity has had on the planet. It has now become of global importance and the responsibility of everyone to take it upon themselves to create a more sustainable presence on earth. For better or for worse, the current political landscape will have a lasting effect on globalisation for years to come.
COLOUR DIRECTION Regeneration consists of Earthy tones working alongside a darker pallet of grey and navy. Multiple incisions of colour can be seen within the selection, this irregular pattern can also be seen throughout nature. The aesthetic is rich and reconnects us with our surroundings; it has the feeling of warmth and embrace.
Without change, the lavish design of modern architecture cannot be sustained. Our surroundings will become stripped back to their raw materials of steel and concrete.
Barbicain Centre London
Bio - Plastic
Created using cornstarch, glycerol, heat and water
Regeneration will see an androgynous style and muted colour pallet appear within fashion; influenced by gender fluidity and the acceptance of being less stereotypical towards one another. Oversized and elongated garments mask the shape of the body underneath.
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1. Jil Sander Fall 17 2. J W Anderson Fall 16 3. Raf Simons Fall 17 4. Marc Jacobs Fall 17
Nature always finds a way. Life can be seen even throughout the most brutalist of landscapes.
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1. Jamie North Terraforms 2. Dave Henry Destiny 2014
COLOUR DIRECTION #2
Forming new materials from natural plant fibres and fungi. Utilising waste as a resource for creating food for human consumption while upcycling waste to become a design object and a product with functional qualities.
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1. Jonas Edward MYX 2. Victoria Zschommler Beauty Papers
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Natural sustainability and human making will allow for the exploration and combination of old skills with new materials and old materials with new skills. We will looking to the past to keep producing for the future.
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1. Jack Henry Core Sample #3 2. Jorge Penades Structural Skin
PANTONE COLOUR SUMMARY