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Marketing is the

By Hope Falls AND Jordan Beckman GC 448 | Fall 2014

Job Responsibilities

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Cre

s te l Sk i l l s rpe rson al skills

Coordinates marketing activities across all channels Plans advertising, branding and promotional campaigns Analyzes market trends to develop marketing strategies Manages social media activity and communications Correlates development and design of promotional material

The iPhone image to the right uses augmented reality. To view a video on marketing managers using this feature, simply download the Aurasma app on your smartphone, create an account, subscribe to my channel by searching for “Marketing Managers GC 448�, select and tap follow, return to the camera mode by tapping the middle view icon and hold the phone steady over the image.

Sources: salary.com Top marketing Managers


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