HORIZON TECHNOLOGY
21
3
2
SECTION 1: LOGO AND COLORS
1.1 Horizon Technology Color Guide 1.2 Incorrect Applications 1.3 Typography Guide
5
SECTION 2: PRESENTATIONS
9
SECTION 3: WEB
2.1 Preentation Style Guide 2.2 Typography and Image Guide
3.1 Web Color Guide 3.2 Web Typography Guide
Horizon Technology: Brand Style Guide
1.1 Color Guide
43
Primary/Logo Colors
Pantone 302C
4
Pantone Black C
C. 100 R. 20 M. 73 G. 81 Y. 0 B. 124 K. 0
C. 40 M. 50 Y. 50 K. 100
R. 0 G. 0 B. 0
75% CMYK 40 50 50 Pantone Black C 100
50% CMYK 40 50 50 Pantone Black C 100
C. 0 M. 0 Y. 0 K. 0
R. 255 G. 255 B. 255
25%
CMYK 40 50 50 Pantone Black C 100
Horizon Technology: Brand Style Guide
1.2 Incorrect Applications • Do not distort the logo • Do not separate the logo • Do not change the proportion of the logo • Do not change the typography • Do not add any text or graphic elements to the logo • Do not place the logo on a background that would reduce its visibility • Do not use other colors than the prescribed ones for the logo
x
x
x
x
x
56
H RIZON
Horizon Technology: Brand Style Guide
1.3 Typography Guide
Aa
Header Font
Aa
Open Sans Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ }| Body Font
Aa
Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ }|
Subhead Font
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ }|
Aa
District Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ }|
Aa
Times New Roman - Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< 6
Horizon Technology: Brand Style Guide
2.1 Presentation Style Guide
78
Horizon Technology: Brand Style Guide
2.2 Presentation Elements Header Font
A
A
Calibri Bold (ALL CAPS) BLACK 80%
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”
Body Font
Calibri Bold (ALL CAPS) RGB 224-153-94
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”
Aa Calibri Black 80%
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:” Image Effects Hovering Shadow
8
Drop Shadow
Reflection
Horizon Technology: Brand Style Guide
3.1 Web Color Guide
Primary Web Colors
Pantone Black C
C. 40 M. 50 Y. 50 K. 100
R. 0 G. 0 B. 0
C. 0 M. 0 Y. 0 K. 0
R. 255 G. 255 B. 255
Secondary/Accent Web Colors
Pantone 302C
R. 220 G. 136 B. 38
9 10
Pantone 108 C
R. 249 G. 237 B. 13
Pantone 361 C
R. 108 G. 179 B. 63
Pantone Violet C
R. 77 G. 63 B. 153
Horizon Technology: Brand Style Guide
3.2 Web Typography Guide
Aa Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ } |
Super Header is Arial at 36px Header is Arial Bold at 32px Subheader is Arial at 20px
Accent Text is Times New Roman Bold Italic at 18px Body is Arial at 13px
Aa
Times New Roman - Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*( )-=_+,./;’[ ] \< >?:”{ } |
10