OUR STORY
1989 The whole Horsefeathers story started back 1992
1993
1994 The first “office” was cozy mayhem of salvaged 1995
1997 Our first outerwear collection and first catalog
1998
2000 This is the photo of our official team back in 2000.
in 1989 in British Columbia, Canada, in a small town called Rock Creek. Hanuš and his friends were into snowboarding, which was a pretty new sport at that time. It was more like a rebellion against the local lifestyle as the whole area was just farms and cowboys. They were riding as much as they could and live the lifestyle of a board-riding crew.
furniture, posters, snow and skate mags, “high-tech” electronics all surrounded by boxes of clothing.
Hanuš moves to Pilsen, the Czech Republic where he meets Pavel Kubíček. Together they started Horsefeathers as a brand. This photo on a rooftop in Pilsen was shot on a funky 70s Russian camera.
This is the first-ever Horsefeathers advertisement. It was a last-minute call for the first issue of legendary Czech Board magazine and we are still not sure what this means. „There was no plan to do an ad, but when the funky image of naked kids floated up, it was a must to do. Horsefeathers to the point,“ comments Hanuš.
1998
This is the first official Horsefeathers design ever made. In 1993 we launched the first Horsefeathers collection of 50 tees and 200 stickers. This tee is one of them.
dropped in fall 1997. The Shadow jacket looks on-trend even now.
After the first outerwear collection sold out, Hanuš and Pavel took off to British Columbia, Canada, for two months of snowboarding. It was an awesome road trip with some wild stories. After coming back, there was so much work to handle, so they had to get everything in line and get structured.
This is the first Horsefeathers snowboard advertisement we made in 1998. The perfect setup — Pavel behind the lens, Hanuš dropping the cliff. Shot at Whitewater, B.C. snow paradise during the ’97/’98 trip.
2003
2004 Our first full-length movie Fragments dropped 2004
The MTB team was born. Among the first riders were Richard Gasperotti and Jiří Hubáč, followed by names such as Tomáš “eMTý” Marek, Láďa Klauz, Tomáš Šorejs, Pavel Schwarz, Martin “Čárys” CHeníček and Tomáš “Leader” Zejda.
138 OUR STORY
on VHS in 2004, covering all the action sports we supported at that time. The premiere party in Pilsen was crazy!
A lot of the guys stayed with us for a while, legends! Left to right: Michal Vladík, Petr Zvolánek, Honza Janda, Luděk Čtvrtníček, Filip Tauchman, Martin Mráz, Ondřej Marčík, Jan Zajíc, Kryštof Just, Kamil Mrázik.
Showing the collections at ISPO marked the beginning of growing the brand on an international level. Nevertheless, there was always endless beer and party that went hand in hand with showing the new collections.
