08 / INTERVIEW
BARRY LUPTON INTERVIEWS RUTH MONAHAN
LOGISTICAL AESTHETICS
O
perating a successful horticulture business is both an art and a science. This is no better represented than in the field of floristry, a highly skilled profession that draws together aesthetics, artistry, plant knowledge, retailing, project management and everything else needed to operate a sales business. Floristry is a sector which has grown and transformed over the last twenty years, with supply being consolidated and points of sales growing exponentially. These factors, and others, have put enormous pressure on independent florists, forcing many out of business and others to adapt. Those who adapted sought opportunity in new markets, creating niches, brands and high value products and services. One of the most successful of Ireland’s independent florists is Ruth Monahan, managing director of Appassionata Flowers. A thriving Dublin-based florist with a retail shop on Drury Street and a floral studio on South Cumberland Street. Established in 2004, the company now employs 15 people, providing a wide range of services for events, hotels, restaurants and corporate clients. I was delighted to talk with Ruth to gain insight into her drive, Appassionata and her views on the sector. ✽
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HORTICULTURECONNECTED / www.horticulture.ie / Spring 2016
