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Rory O’Connor explains how going digital can help your garden retail business thrive, despite the pandemic
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opportunities for many of us. In recent months, many retailers have been fasttracking their digitalisation plans. Getting themselves online to offset some of the damage caused by social restrictions, but also as a realisation that online shopping -
even among the older generation – is fast becoming the norm. Many customers are still wary of venturing out of their front doors, so their first point of differentiation will be a garden retailer whose products are online and can deliver
Many customers are still wary of venturing out of their front doors, so their first point of differentiation will be a garden retailer whose products are online and can deliver.”
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igitalisation has never been more relevant to businesses within the horticulture sector, thanks to the COVID 19 lockdown. Few areas of the economy have been as transformed as much as garden retail. Even when things have returned to “normal” post lockdown, there are many ways in which retail will probably be changed completely and forever. The social and economic hiatus caused by the coronavirus pandemic is a major crisis, but it is one that generates new
5 STEPS TO GROW YOUR BUSINESS ONLINE
Summer 2020 / www.horticultureconnected.ie / HORTICULTURECONNECTED
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