Julie North to promote NZ-grown vegetables

Julie North, a food and nutrition communications professional with more than 25 years’ experience, has joined vegetables.co.nz to promote New Zealand-grown vegetables.

“There’s a lot to be positive about in the vegetables industry, and I’m delighted to be taking over the promotion work of vegetables.co.nz,” Julie said.

“There is a lot of opportunity to develop and expand the stories and messages of New Zealand grown vegetables through education, experiences, and information.

“I can’t remember a time when vegetables have been so under the spotlight. We have the United Nations declaring 2021 the International Year of Fruits and Vegetables, our own government boosting the recommendations for how many vegetables people should eat, and a country of consumers who are showing a greater respect for locally grown or made foods.

“It is clear that vegetables.co.nz is held in high regard among our nutrition and health peers and the education sector. I am very excited to have this opportunity to build on the great work so far. I look forward to meeting growers, sharing stories and building the love for New Zealand grown vegetables.” As nutrition manager for Heinz Wattie’s for 13 years, Julie was a founding member of the New Zealand Fruit and Vegetable Alliance, working alongside the Ministry of Health, other industry groups and NGOs (non-governmental organisations). Julie has also led the Food Group at Network Communication in Auckland and delved deep into the process of regulatory development as nutrition advisor with Food Standards Australia New Zealand in Wellington.

Now back to her South Island roots, Julie is based in Nelson and runs her own consultancy Foodcom, with a team of nutritionists and dietitians who specialise in food industry and communications.

Julie North

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