SUMMER PROMOTIONS Words by Helen Barnes : TomatoesNZ Inc. general manager
Over summer, TomatoesNZ has plans in place to showcase the wonderful tomatoes you grow and try a few new and creative ideas to entice more people to enjoy tomatoes through promotions. TNZ has engaged food writer and previous MasterChef contestant, Vanessa Baxter, to put together a full marketing campaign using social, digital and traditional media. An expert with food, Vanessa’s passion for freshly grown tomatoes shines through in the work she produces. Vanessa will be publishing content regularly on TNZ’s Facebook and Instagram pages and plans to have a bit of fun with tomatoes on TikTok. “I’m passionate about fresh food and have loads of exciting ideas I’d love to develop for TomatoesNZ,” says Vanessa. “I’m excited to be your dedicated digital social media manager to devise a social strategy, write and schedule eye-catching and engaging posts and curate your social channels.
74 NZGROWER : DECEMBER 2021
“I look forward to working with you all and maybe we can ketchup soon.” Please like, follow, and share our social media pages using the handle: @nztomatoes. Our friends at 5+ A Day are sharing beautiful photos and recipes using tomatoes in the lead up to Christmas too. You can share their great work by going to @5adaynz. Popular chef, Simon Gault, will also be on board to complement the great work Vanessa and 5+ A Day are doing. Many of you will recognise Simon from his frequent media appearances and as a celebrity chef judge on MasterChef New Zealand. He has been busy over the past few months honing his filming skills and has been publishing lots of helpful short cooking videos on his social media and YouTube channels. Simon will be filming a series of tomato and summer vegetable videos during January and February which we will share with you via our social media. We’d love you to share these too. We can’t wait to see what fresh creations he comes up with for us!
