4 minute read
AsureQuality’s new look
AsureQuality provides the broadest range of food assurance services in New Zealand, with over 100 years’ experience working closely with our food and primary production sectors. It’s been 13 years since the two state-owned enterprises ASURE and AgriQuality merged to become AsureQuality, and after a delayed launch due to COVID-19, their team are excited to finally share their new look.
The new branding is designed to better reflect AsureQuality’s business today, their shared role for Aotearoa, and the services they deliver. Along with the new look branding, they have also developed a new Purpose statement — Helping Aotearoa shape a better food world. A common theme amongst AsureQuality’s people is the passion they feel for their role and the personal connection they have to their sector partners and the industries they serve. Discussions throughout the business show high levels of personal alignment with this Purpose — connections to what people do every day and the feeling that AsureQuality is ‘of and for’ New Zealand, is particularly strong. AsureQuality’s chief executive officer, John McKay, explains “People in New Zealand’s primary production and food sectors work hard every day to uphold what Aotearoa stands for in food — a higher standard of quality and safety. As a company, we are proud to work with them to help build and protect this enduring trust in food. Our new Purpose captures our reason for being as a business, inspires our team and guides us in the decisions we make every day.” “We’re very excited to launch our new branding and Purpose which really resonate with our people. Together, we’ve talked a lot about our New Zealand-ness and our deep sense of responsibility to do the right thing for food. The introduction of Kaitiaki Kai to our brand represents our shared role in the Aotearoa New Zealand food and primary industry sectors,” John says. “Kaitiaki Kai literally translates to guardians of food, but it has a much deeper holistic meaning. It captures the guardianship role, but also the outcomes of successfully delivering in that role. Kaitiaki requires collaboration and working with others; sharing knowledge resources and skills so that everyone benefits — not just in the immediate future but for generations to come. Actively demonstrating Kaitiaki Kai demands we bring a personal sense of commitment to our partners — New Zealand’s farmers, growers, producers and manufacturers, and the food world.”
AsureQuality launched their new look in June, along with a new website which provides a better resource for their customers. As they are such a broad and diverse business, the new branding will progressively roll out and become more visible over the coming months.
Learn more at asurequality.com
Duncan Smith from Hydralada Company is happy to hand over the keys to T&G Global Orchard Manager Lachlan McKay
The latest Hydraloppa Pruner is powered from the hydraulics of the Hydralada machine. Powerful 45mm cutting capacity.
T&G Global take delivery of twenty new Hydralada platforms for pruning
T&G Global are pleased to take delivery of twenty new Hydralada elevating work platforms in time for pruning, winter 2020.
These machines have been distributed around the various orchards all over Hawke’s Bay and are now being used for pruning apple trees. Each machine is fitted with a new Hydraloppa hydraulic pruner which has the power to cut up to 45mm branches with ease. This takes away the strain associated with using hand pruning equipment and increases worker output while significantly reducing fatigue over the winter pruning season. “Pruning from a Hydralada machine is like walking tall around the orchard,” says Duncan Smith. “It is like an extension of the worker”, he says. “With all controls foot-operated the worker’s hands are left free to work the tree whether it’s pruning, thinning young fruit, tree training, or picking.” Over many years T&G Global have proved this pruning method “just simply works”, says Lachlan McKay. T&G Global have always operated a fleet of Hydralada machines some of which are now over 30 years old. The reliability of Hydralada means the overall running cost is very low and one person pruning from a Hydralada machine can do the equivalent work of four to five pruning from the ground using step ladders. This year T&G Global decided it was time to add a fleet of brand new machines with more orchards coming into production and further developments on the horizon.
A Hydralada machine remains one of the most productive methods of working in the trees on apple orchards. Hydralada Company also supplies multi-person platforms which certainly have their place in some situations. However, a worker is independent when working from a Hydralada compared to a multi-person platform that can often restrict worker output with several workers confined to one machine.
You can visit the www.hydralada.com website and see the latest in technology with an innovative range of specialist equipment, including orchard platforms, vineyard machinery, and frost control machines.
