YOUR INDUSTRY
Cherries under cover
Continued growth of international cherry market faces challenges While global cherry production has doubled in the past 20 years, several challenges need to be addressed if the industry is to achieve its further growth potential. Summerfruit New Zealand This is the conclusion of Max Ciccioni, technical manager at the AgriChain Centre, who attended the International Cherry Symposium in Rimini in early May 2022. “The significant increase in global cherry production has been due to increased demand and prices,” says Max. “The increase has been led by the three main exporting countries: Turkey, the United States and Chile. Cherries still have significant potential for growth, however, several challenges need to be considered.”
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The ORCHARDIST : JULY 2022
These include: • Growth in supply will need to be matched by strenuous demand expansion efforts. • Segmentation of markets (for example, sluggish mature markets, rapidly expanding markets, and markets with growth potential) will require coordinated marketing and sales efforts geared to each type of market. • Demand for fresh produce could be affected by slow or declining population growth in many major markets.
