YOUR INDUSTRY
“In respect of health implications of the pandemic, I see a wealth of opportunity for New Zealand and particularly the horticulture sector”, says Ian Proudfoot
While 2021 feels very much like 2020, now is the time to be bold In the December 2020 edition of this magazine, I explored the question ‘Is it going to be OK’ as we waved 2020 goodbye and looked forward to 2021. I suggested for those that are prepared to be bold and see the world in front of them as it is today, the answer was undoubtedly yes. Sitting in Auckland, locked down at home again as I write, balancing work and home schooling and wondering why I didn’t buy some extra flour at the weekend, it does not feel like 2021 is very different to last year. By Ian Proudfoot : KPMG While I recognise that the immediate disruption of another lockdown will not last forever, the consequences of what we are living through will have fundamental and far-reaching impacts on all aspects of our lives. We know this is the case; our lifestyles are shaped by practices and institutions that arose from the Second World War, or more recently, 30
The ORCHARDIST : MARCH 2021
the September 11th attacks and the Global Financial Crisis. At a guess the Covid-19 pandemic will materiality shift how public health is managed moving forward at both a country and a global level, as well as focusing people more closely on their own personal health outcomes. I also expect it will reshape how our global supply chains work given that the
system has been stretched to the limit, and in some cases failed, for much of the last year. In respect of health implications of the pandemic, I see a wealth of opportunity for New Zealand and particularly the horticulture sector. The sector grows products that are widely recognised as being integral to a healthy diet and maintenance
