YOUR INDUSTRY
Brooke Madison (L) and Alex Tomkins (R) attended the MobileTech Ag Conference
Dynamic agri-tech industry highlighted As two young professionals starting our careers in the horticulture industry, attending the MobileTech Ag Conference was a great experience and exposed us to the dynamic agri-tech industry. By Alex Tomkins : Graduate at Southern Cross Horticulture (Bachelor of AgriCommerce) and Brooke Maddison : Assistant Innovation Specialist at Zespri International (Bachelor of AgriCommerce) The conference centred around discussions on the ability of technology to create value within the agri-food supply chain. We are incredibly grateful to Horticulture New Zealand for the opportunity to attend the conference through scholarship tickets. After attending the conference, we took away three key insights: The potential for New Zealand to leverage more value from agri-tech as an export industry. The significant challenge that the talent pipeline presents for the technology sector.
50
The ORCHARDIST : MAY 2021
The opportunity for technology to help solve industry wide problems with data collection and analysis as a tool to help drive more informed decision making. As an industry currently worth $1.4 billion in export revenue already, the agri-tech sector is set for yet further growth. The innovative nature of New Zealanders with ‘number eight wire’ mentality to solve problems, puts the country in a strong position to take our agri-tech products to the world. New Zealand already has a strong reputation for agri-food products, so why not extend this to agri-tech products?