SPECIAL REPORT
CAREERS
THE FUTURE OF HOSPITALITY
CAREERS
Covid-19 has disrupted the hospitality industry, but the sector is gradually getting back on its feet thanks to recent medical developments and upgraded safety measures. Ola Haddad, director of human resources at Bayt.com, discusses career opportunities in hospitality and the key skills employers are looking for.
While 2020 was a challenging year for hoteliers worldwide, 2021 is looking brighter. Here’s what the hospitality industry, functioning alongside the information technology industry, has in store for us.
Technology and hospitality: are they working in tandem? Large-scale hotel chains have made consistent attempts to update their properties with pandemic-friendly solutions. From frequent sanitization of rooms to an endless supply of masks for guests and staff members, the hospitality industry has done exceedingly well to make travelers feel comfortable to travel again. According to the Bayt.com & YouGov “Future of Work in the MENA” survey, 82 percent of MENA professionals are confident that the future of hiring will rely more on automation, artificial intelligence and analytics. Simply put, technology will be the tool that brings about significant changes in different industries. Technology has been a driving force in implementing changes in the hospitality industry. For instance, hotels are being used as co-working spaces since they help save time, money and resources. The Property Management System (PMS) is yet another vital factor that impacts hotels’ operations. Through technologically advanced solutions, hotels have managed to improve their PMS functioning as well as keep a check on properties worldwide. Now, the hospitality industry can look forward to one-stop platforms that help manage different functions, including accounting, inventory, customer journey, etc. Such platforms will not only improve efficiency but will also impact accessibility.
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HOSPITALITY NEWS ME | APR - MAY 2021
Another critical area of change is green energy. Hotels are focusing on technological solutions to adapt to a greener way of functioning. Their primary focus involves saving heat, harnessing solar power, improving air quality and circulation as well as making use of sustainable materials and efficient lighting. In addition, hotels are also incorporating smart check-in and check-out systems, including smart room keys, remote laundry and room services and app feedback solutions, etc. What’s more, some hotels in the industry have also started implementing contact-free services, such as parking spaces and bookings.
From learning the local language to being informed about the local cuisine, adaptability in the hospitality industry will get you places. The hospitality industry: recent trends and job updates According to the “Top Industries in the MENA” survey, the hospitality/recreation/ entertainment sector is believed to attract the most talent in Lebanon (22 percent). What’s more, it is perceived as the second biggest employer of fresh graduates in Lebanon (19 percent). According to the “Job Index” survey, hospitality is — at 19 percent — the third most sought-after academic qualification in Lebanon, with ever-increasing popularity among employers. There are currently over 700 jobs posted on Bayt.com in hospitality and catering industries across the MENA region. Some of the most popular jobs are: waiter/
waitress, executive chef, female attendant/ hostess, call center agent, receptionist and housekeeping supervisor.
Skills that help you succeed The hospitality arena is notoriously competitive, so top employers are seeking candidates who possess a number of core skills.
Customer service Customer service is the key to success in hospitality. No matter what role you assume, you need to provide your customers with memorable experiences.
Communication If communication is your forte, you’ll go far in the hospitality industry. This field demands seamless communication. From approaching new customers to emailing or calling existing ones, having a good command of English or your local language is vital for customer satisfaction.
Flexibility When you’re a hotelier, flexibility is essential for growth. You must always be one step ahead and willing to help. By doing so, your customers will feel like they’re being treated well.
Adaptability Adapt to your surroundings and impress your customers. From learning the local language to being informed about the local cuisine, adaptability in the hospitality industry will get you places.
Problem solving and creativity Think outside the box, and you’ll find many ways in which you can make your customers happy. Since customers rely on your knowledge and experience, you must be open to solving problems and offering creative solutions to assist your customers efficiently.
