Empowering women through franchising

EMPOWERING

WOMEN THROUGH FRANCHISING

Even though women possess unique characteristics, skill sets and personality traits, they are still underrepresented in the entrepreneurship landscape of the Arab world.

With an eye for detail, female business owners are often financially prudent and can think on their feet, improvising when required. Indeed, strong networking and communications abilities provide women entrepreneurs with countless opportunities across all franchise categories and models. For these reasons, The Franchise Trainer™, a Dubai-based franchise training and consultancy company, has designed an initiative to help female business owners become extraordinary leaders in franchising. The “Women in Franchising Initiative” embraces female entrepreneurs’ unique leadership potential and aims at helping them pave their way to success in franchising. Using diverse strategies, the initiative’s mission is to empower female entrepreneurs to build a successful and profitable franchise model, offering scaleup development franchise consultancy services, training and education to develop the capabilities and skills of women entrepreneurs.

For Arab women to play a more active role in the economies of the Arab world, all policymakers and business leaders are invited to embrace the launch and implementation of the “Women in Franchising Initiative.” thefranchisetrainer.com

Sary Hamway, founder and CEO of The Franchise Trainer™, a capacity building platform that offers franchise, entrepreneurial training and consultancy services, discusses the role of women in the world of franchising.