4 minute read
What's on the horizon for the renowned hospitality trade show in Lebanon, Kuwait, Saudi Arabia, Jordan and Oman?
HORECA
ROUND-UP
It’s been a tough year for exhibitions, but things are definitely picking up. The HORECA network has announced a number of exciting events that are set to take the region by storm. We take a look at what’s on the agenda.
SAUDI ARABIA
Saudi HORECA (Riyadh) is gearing up for its 10th edition from September 5-7. Taking place at Riyadh Front Convention and Exhibition Center, the event, which is organized by Semark, acts as a key meeting place for the hospitality and foodservice industries as well as a gateway for investors seeking new business opportunities in the region. The three-day exhibition is spread over 25,000 square meters, where almost 350 companies will be showcasing their products and services to around 35,000 trade visitors.
“We are witnessing considerable investment in Saudi Arabia’s hospitality and F&B industries. Vision 2030 has accelerated spending, making HORECA KAS an even more valuable tool for potential investors,”said Jad Taktak, general manager of Semark Group. Meanwhile, Saudi HORECA (Dammam) will debut in 2022. Set to be held at Dhahran Exhibition Center from March 10-12, the event aims to facilitate access to the Eastern Province, one of the kingdom’s most important growth poles.
JORDAN
Organized by Lawrence and Husseini Consult, HORECA Jordan will be returning for its seventh edition from December 7-9, 2021. The event will take place at Zara Expo Center in Amman and is supported by the Ministry of Tourism and Antiquities, Jordan Tourism Board, Jordanian Chefs Association, Jordan Hotel Association and Jordan Restaurant Association.
Thuraya Husseini, chairperson and CEO of Lawrence and Husseini Consult for Conferences, said:"Throughout its history, HOREA Jordan has been successful in gathering professionals from the world of hospitality. This event is a must for the industry." Besides hosting renowned competitions, the event will gather over 100 of the top hospitality and foodservice companies, providing a platform to showcase the latest products and technologies.
KUWAIT
Marking its 10th edition, HORECA Kuwait will return to Kuwait International Fair in January 2022. Organized by Leader’s Group for Consulting and Development, the exhibition will shine a bright light on the latest in food and drink, kitchen equipment, packaging and labeling, hospitality solutions and a whole host of other products and services. More than 8,000 visitors are expected to explore the stands of over 120 local and international exhibitors.
"Over the years, companies who have exhibited or sponsored at HORECA Kuwait have gained massive popularity across the country and the region, evidenced by the constant rise in visitors every year since 2012,"said Mohamed Najia, HORECA Kuwait partner.
LEBANON
For almost three decades, HORECA Lebanon has remained true to its mission of being a meeting point for hospitality and foodservice professionals from across the region. After a successful online edition (HORECA Live), HORECA Lebanon returns to its in-person format from March 22-25, 2022. As the first and largest HORECA in the network, the 27th edition of the popular event is expected to attract 350 exhibitors and over 16,000 buyers. Joumana Dammous-Salame, managing director of Hospitality Services, HORECA Lebanon organizer, said: “We are stronger together. Networking and synergizing are vital, and our aim is to work around these unusual circumstances to curate events that fulfill our mission of bringing people together to share knowledge, learn and do business.”
OMAN
Hospitality Services and Al Nimr Expo are joining forces to launch HORECA Oman at the end of May 2022. The event will feature an exhibition of products, services, equipment and technologies, delivering key buyers to Oman’s hospitality and food and beverage service sectors. Furthermore, HORECA Oman aims to provide an educational, entertainment and business platform that celebrates young talent through various culinary, bar and hospitality competitions, live cooking demonstrations and B2B meetings, networking sessions and panel discussions with industry leaders and specialists. Salim Al Hashmi, CEO of Al Nimr Expo, said: "The continuous growth of Oman's HORECA industry presents many opportunities and new businesses for international suppliers. We are equally excited to collaborate with HORECA to help Oman open up gateways to the global food and hospitality markets and vice versa."
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains FRESH CLASS VEGETABLES
