BUSINESS
TOURISM
SAHEL:
THE MYKONOS OF NORTH AFRICA?
It’s official: Egypt’s North Coast, also known as Sahel, is the go-to summer spot. Here, Ralph Nader, CEO of Amber Consulting, gives us the lowdown on this unlikely destination and why it’s attracting a certain caliber of tourist.
While the Mediterranean shoreline has played a significant role in Sahel’s rise to fame, its popularity is largely the result of investments in its tourism potential. Indeed, in recent years, hospitality experts — from property developers to entrepreneurs — have become aware of the exceptional opportunities available in Sahel.
international artists, such as John Legend and Jennifer Lopez. However, this is only the tip of the iceberg. The biggest nightlife and dining venues, and the newest Egyptian world-class lifestyle concepts, have established themselves on this northern coastline, making it a magnet for those who want an exotic vacation, with entertainment to match.
Development has definitely reached its pinnacle for the season. In fact, three adjectives sum up the summer vibe in Sahel: exotic, exciting and exclusive.
In fact, much of the hype surrounding Sahel is the result of a number of successful Lebanese concepts finding their way there. Sax is reopening its doors at Address Marassi Golf Resort, promising guests a sophisticated menu followed by elegant jazz and international band nights. Beirut’s super-club AHM is also making its way to Sahel this season. Visitors will also find Casa Cartel, which features rich LatinAmerican cuisine.
Exotic Sahel combines the best of all sun-kissed destinations. Pick any summer holiday spot in the world and you will most likely find its equivalent somewhere along Sahel’s beautiful coastline. Visit the Bianchi Ilios or Hacienda White for a Santoriniesque experience, indulge in lunch the Italian way at Stella Walk’s Penne Talk, relax at Bonbonne Beach — a French import — or enjoy live performances by
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HOSPITALITY NEWS ME | AUG-SEP 2022
Grecco, a Greek-Mediterranean concept, is making a comeback on the north coast at Seashell Playa after a successful summer 2021 season. In the words of
Grecco’s co-founder Karine Khoueiry, “Grecco is unique for its exceptional food. But in Sahel, we offer an additional twist: an amazing lineup of internationally known DJs and bands that will be playing all summer long.” Another beloved Lebanese brand finding its way back to the north coast is the award-winning BBQ Bros. Boasting a live grill, the renowned concept has two locations: Marassi and Mountain View. In addition, the brand’s burger stations will be serving delicious delights at Sahel’s hottest events throughout the summer. Popular Egyptian food concepts are also looking for a piece of the Sahel action. At Almaza Bay, After the success of Cairo’s favorite gastropub The Tap Bar and Grill, The Tap North is heading to Almaza Bay. Pier 88, Monkey Bar and Grill, Sachi and MEGUMI are also forming part of the hospitality landscape. In a separate development, Casa Noku is among the newest Egyptian concepts launching this season.
