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BEVERAGE
BEER ON THE MENU We speak to seven industry professionals to learn more about the latest beer trends and the industry’s response to the COVID-19 pandemic.
FROM THE EXPERTS
Paul Choueiry
as possible. Craft beers are complex, rich in aromas and flavors because they are made with high-quality ingredients, produced in small batches, served between 8°c and 12°c to enhance the flavors and can be easily paired with food, like wine.
interesting. But to create a great beer, the ingredients should be hand-selected and the brewer must have a strong knowledge of chemistry, microbiology and biochemistry. However, the most important factor is passion.
What are the emerging beer trends?
What are some key beer facts that everyone needs to know?
Fruity and hazy beers are the main trend in craft brewing. The most common example is the New England IPA (NEIPA): fruity, cloudy and smooth with less bitterness compared to the usual IPAs.
Enologist and craft brewer/ co-owner, Vagabond Beirut
What is the key component for a great beer?
What is the difference between craft beer and commercial beer?
Beer is made of four main ingredients: water, grains, hops and yeasts; then add to that the human factor. Everyone can brew beer, even at home; some could prove to be
Commercial beers are generally simple, light, easy to drink and usually served as cold
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HOSPITALITY NEWS ME | OCT-NOV 2020
• There are many different varieties of hops - like grapes, and each has its own characteristics and aroma profile. • Very cold beer or beer served in a frozen glass is bad! It mutes almost all the flavors. • Dark or black beers are not necessarily heavier in alcohol but are definitely richer in taste and texture.
