Spotlight on HORECA Jordan

SPOTLIGHT ON

HORECA JORDAN

HORECA Jordan celebrated its seventh edition at Zara Expo Center, Amman, from December 7-9, 2021. In case you missed it, here’s a quick roundup of what took place.

Supported by the Ministry of Tourism and Antiquities, Jordan Tourism Board, Jordanian Chefs Association, Jordan Hotel Association and Jordan Restaurant Association, HORECA Jordan showcased the latest trends and innovations relating to hotels, restaurants, hospitality services and the food industries.

The three-day event, which was on par with international trade shows, successfully attracted a large number of foreign companies, who used the show as a gateway to access Jordan’s burgeoning hospitality scene as well as regional markets.

More than 7,000 visitors attended the event, where they discovered the products and services of over 100 hospitality and foodservice companies. Exhibitors came from as far afield as Poland and Greece.

Thuraya Husseini, chairperson and CEO of the Lawrence & Husseini Consult – the event organizer – said: “It was a great achievement to organize HORECA Jordan this year. There were many challenges, but we were able to, once again, put Jordan’s hospitality sector in the spotlight. It was an excellent edition, and the feedback has been extremely positive.” In addition to the exhibition space, there were several areas dedicated to competitions. The renowned Hospitality Salon Culinaire shone a bright light on rising stars of the kitchen, with fastpaced live cooking challenges and display competitions taking center stage. There was also a Bed Making Competition and the Al Ameed Barista Competition, which crowned the best barista in Jordan.

The next edition of HORECA Jordan is set to take place from September 27-29, 2022. horeca-jordan.com