SPEEDING UP BRAND GROWTH

As global economic conditions continue to challenge many established businesses, entrepreneurs are finding new and innovative ways to adapt. Ashleigh Donald , co-founder of Halo Business Consulting, explores how spirited business minds are accelerating the growth of their brands.

Storytelling

One of the most powerful tools for entrepreneurs seeking to elevate their brand is storytelling. Stories can be shared as content on your blog, website and social media platforms or in person, where you can command greater attention for a little longer. Most importantly, the narrative must be shared with your team so that they understand, live and breathe it before it is shared with your customers.

One of the most powerful tools for entrepreneurs seeking to elevate their brand is storytelling.

Authenticity

How many of us read reviews of a product or service before going for it? Most figures suggest that this figure is as high as 90 percent. As consumers, it is definitely part of the decision-making process, and genuine reviews from a third party can be very influential. While a strong story can communicate your values and your purpose, trust and authenticity are what will ultimately create the strong connection that can build long-lasting brand loyalty.

Brand loyalty

As customers, we have all become aware of loyalty programs that allow us to earn points or benefit from discounts and special offers. However, what is brand loyalty and how is it achieved?

Kevin Roberts, former CEO of Saatchi & Saatchi, said that brand loyalty was achieved through respect and love, and the three pillars of mystery, sensuality and intimacy.

We all know how powerful storytelling can be in terms of setting the scene and making things seem effortless, especially in the world of hospitality. Offering genuine experiences that inspire customers to share their positive feedback gives brands greater credibility and helps to accelerate growth.

gohalo.co.uk