PRODUCT ZONE
EQUIPMENT
WHAT MATTERS TO
PACKAGING IN 2022
From material to design, style and colors, countless products will soon be in packages that are stronger, more sustainable and "smarter." According to Vantage Market Research, the global smart packaging market is expected to reach over USD 33 billion by 2028, a massive leap from USD 13.88 billion in 2021. The report indicates that increasing smart packaging, which is used to extend
From returnable or upcycled packaging to antimicrobial packaging, bioplastics and metaverse packaging, Hospitality News Middle East highlights the main trends in packaging this year and what brands need to take into consideration by talking to two professionals in the field. shelf life, as well as traceability of food items, is likely to see a positive impact on industry growth in the coming years. Smart packaging is an amalgamation of science, technology and specialized materials that improves functionality by engineering intelligent and active packaging in traditional packages. It also helps to prevent spoilage of food, improve food product nature, such as taste, flavor
and aroma, and helps in premium pricing, brand protection and waste reduction.
Sustainable packaging
by clearly displaying the number of calories or other graphics to support the message communicated to consumers about the product.
In the current, environmentally conscious climate, reducing overpackaging has become a necessity. Packaging design should adhere to principles of sustainable packaging, namely the 3Rs: reduce, recycle and reuse.
Digital packaging and e-commerce
SOHA ATALLAH LibanPack director and WPO vice president libanpack.org
On-the-go lifestyle and snack packaging As more people eat and drink on the go, consumers want light packaging that is straightforward to use.
Convenience In addition to packaging that is easy to transport and store at home, consumers prefer simple to hold, open, use and reseal packages. For example, zipper bags are easy to open for consumers of all ages.
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As more people are buying consumer products online, what is effective on grocery store shelves may well be too subtle or simply too small to jump out on a smartphone. Furthermore, companies should consider including a scannable code on packaging that can connect consumers to the company's website or even provide useful information on the product in question, such as recipe ideas.
Healthy lifestyle Consumers today are more concerned about eating healthy and their diet. Packaging design should reflect the fact that the product is natural and healthy
Packaging is evolving, driven by factors such as the rise of e-commerce, consumer needs and sustainability, to name a few. Covid-19 has also greatly impacted this market, not to mention the importance consumers place on the presentation of the product.
Fashionable packaging and limited-edition packaging Packaging is just like fashion, that’s why you should adapt your packaging to different occasions, such as Christmas, Easter or Valentine’s Day. Companies should consider investing in limitededition packaging. For instance global brands, such as Coca Cola, Evian and others, often launch limited editions at certain times of the year.
