HOW STEPPING BACK HELPS US MOVE FORWARD

BY NISHAN SILVA, CLUSTER GENERAL MANAGER OF MAJID AL FUTTAIM-ACCOR PROPERTIES

In May 2023, we announced as part of our 25th Anniversary celebrations that we would be unveiling our Step Back Suite at Pullman Dubai Creek City Centre. The limited-time suite invites guests to immerse themselves in years gone by, decorated with interiors reminiscent of generations past. The reception to the suite has been overwhelming, which led us to think, what is it about that looking to the past that can help us to move forward in hospitality? And what is it about nostalgia has proved so popular in hospitality?

Nostalgia often plays a significant role in the hospitality industry because it has the power to evoke positive emotions and create a sense of comfort and familiarity for guests. The emotional connection that so many of our guests have had to the suite because they remember having, or a close family member owning, a piece of the furniture has meant the suite has stirred personal memories, which they have resonated with.

We have included genuine articles, such as a dial-up telephone in the room, which brings back some many memories for our guests or the quirky textiles including our vintage lampshades, which can transport guests to a loved one’s home, conjuring powerful emotions.

Our suite has provided an escape from the present. In a world that is so future-focused and technology-heavy, the suite provides a break and a return to what many consider a “simpler time”. In the same vein, the suite, to many, provides authenticity and tradition, tapping into the need for a connection to the past and create an atmosphere that feels genuine and rooted in history.

By creating a suite so different to everything else in the market, we have stood out of the crowd and intrigued guests to come and see it for themselves. It’s proof that nostalgia has the potential to make experiences more meaningful and memorable, fostering positive word-of-mouth recommendations and repeat visits.