gets a new hotel Damac HILLS 2

Revenue and Loyalty helps support superior performance.

We strive deliver on our brand’s promise through procedures, tools, best practices and quality assurance. With ‘Culture’, we build teams through training and leadership development programmes that are aligned with our brand values. We maximise revenue through continuous monitoring of RevPAR index and channel production and leveraging e-connect and Rotana Rewards. And last but not the least, we establish ‘Loyalty’ through a range of tools and channels including Net Promoter Scores, ReviewPro, Rotana Rewards and Social Media platforms.

Damac Hills 2 Hotel – Edge by Rotana is strategically positioning itself to become the ultimate choice, especially for people who are looking for a relaxing escape, family trips, corporate getaways and more.

The location

DAMAC Hills 2 is a new residential community located in the heart of Dubailand in Dubai, UAE. The community is known for its villas and townhouses, landscaped gardens, and world-class amenities. The area is also conveniently located near major highways, business districts, and popular attractions like Dubai Parks and Resorts, Global Village, Al Qudra Cycling Track, Dubai Camel Racing Club, Sevens Stadium and the Golf Course.

DAMAC Hills 2 Hotel, an Edge by Rotana managed property, has opened its doors. Located in the eponymous DAMAC Hills

2 community, the hotel boasts 295 eloquently furnished rooms with connecting rooms for families and a spacious foyer outside its 4 meeting rooms, ideal for receptions and mingling with guests. Timur Ilgaz, Cluster General Manager for Arjaan Dubai Media City, Centro Barsha, and now DAMAC Hills 2 Hotel, gave us insight into the new property. Ilgaz has been with Rotana for over 16 years and has more than 37 years of experience in the hospitality industry. He organised and led The Cove Rotana Resort, Al Ghurair Rayhaan, and Arjaan by

Rotana pre-opening, the operation of Amwaj Rotana in JBR, the renovation project of Jumeirah Rotana in Dubai, and now, the pre-opening of Damac Hills 2 Hotel – Edge by Rotana. Holding a Business Administration degree from Anatolian University, Turkey. Ilgaz is an energetic, self-motivated allrounder with substantial experience in hotel management.

The Brand positioning

As our brand promise, we strive to continually build long-term relationships with our owners, partners, colleagues, and of course our guests through the overarching goal of creating the best guest experience possible. We also ensure that all time spent with us is a treasured memory. Our four-pillared approach comprising Brand, Culture,

The decision to build a hotel like DAMAC Hills 2 Hotel - Edge by Rotana in this area is based on a variety of factors including market demand, location, and access to amenities and different tourist attractions. The hotel was built in this area due to the growing demand for high-end accommodations in Dubai. With its reputation as a hub for business and tourism, Dubai attracts millions of visitors each year who are looking for luxury accommodations and amenities.

Additionally, the location of DAMAC Hills 2 Hotel - Edge by Rotana is appealing to guests who are looking for a peaceful and serene environment away from the hustle and bustle of the city centre. The hotel's proximity to major attractions like Dubai Parks and Resorts could also be a draw for families and tourists.

The functional design

DAMAC Hills 2 Hotel - Edge by Rotana features a contemporary and stylish design with spacious and well-appointed rooms to provide a luxurious yet comfortable stay. The hotel's functional design aims to provide a seamless and hassle-free experience for guests.

The hotel's F&B offerings include several dining options that cater to different tastes and preferences. Its allday dining restaurant, Urban Bar Deli offers a wide variety of international cuisine that everyone, of all ages, could enjoy. The hotel also offers a range of premium amenities and facilities that cater to the needs of modern travellers. These include a fully equipped Bodylines Fitness & Wellness Club and a rooftop swimming pool. The property also has a business centre and meeting rooms that are equipped with the latest audio-visual technology, making it an ideal venue for business travellers.

The hotel also offers several activities for its guests to enjoy, both within the hotel and in the surrounding community. The hotel's location in DAMAC Hills 2 offers guests easy access to a range of recreational facilities, including a championship golf course, tennis courts, and cycling tracks.

In summary, DAMAC Hills 2 Hotel - Edge by Rotana is carefully designed to make every stay a luxurious and one-of-a-kind experience that promises elevated comfort. The unique design paired with excellent F&B offerings and amenities, make it the ultimate escape for guests.

The guest

Having newly opened in the DAMAC Hills 2 community, the guest demographics include the UAE, GCC, Germany, and Indian Market.

Edge delivers a powerful performance advantage to existing hospitality brands such as DAMAC. The brand provides the peace of mind that comes from having day-to-day systems and operations handled by a highly skilled team with decades of experience. It can be inferred that the DAMAC Hills 2 Hotel is likely designed to cater to guests who are looking for a modern, stylish, and comfortable stay. The hotel's location in the DAMAC Hills 2 community caters to both business and leisure travellers who are looking for a more peaceful and relaxed environment away from the hustle and bustle of the city. Additionally, as the DAMAC Hills 2 community is located close to the international airports and the Dubai South business district, it is possible that the hotel would also cater to business travellers who are visiting for work or to discover the area.

The USP

There are several factors that make DAMAC Hills 2 Hotel - Edge by Rotana special. Firstly, the hotel is located within DAMAC Hills 2 community, a residential area that offers a peaceful and relaxed environment away making it attractive to guests who are looking for a secluded experience, while still being close enough to enjoy the attractions of the city. Secondly, Edge by Rotana focuses on modern design and contemporary amenities while delivering a personalised and memorable guest experience.

This approach to hospitality could make the DAMAC Hills 2 Hotel - Edge by Rotana stand out from other hotels in the area. Thirdly, the hotel offers a range of modern and innovative amenities that are tailored to the needs and preferences of its guests in addition to the contemporary design of the hotel that is stylish which reflects the latest trends in hospitality and interior design. Lastly, the most important factor that differentiates the hotel from the market, is the customised service to ensure that each guest feels welcomed and valued during their stay.

In hindsight, the combination of a peaceful location, modern design, tailor-made services, unique amenities, and its overall innovative approach to hospitality could make DAMAC Hills 2 Hotel - Edge by Rotana distinctive in the competitive hospitality industry in Dubai.

The goal

DAMAC Hills 2 Hotel - Edge by Rotana focuses on delivering a personalised and memorable guest experience by offering a distinctive and modern approach to hospitality. The hotel also strives to deliver an exceptional customer service with a focus on building brand loyalty and repeat business and create a unique experience that reflects the hotel’s brands, values, and culture. In addition, the hotel also has plans to support the local community and environment through sustainable practices, responsible tourism, and community engagement.