Management Development Programme Certificate in Hospitality Business Acumen
Hospitality Consultancy
Hotelschool The Hague, Hospitality Consultancy strongly believes that hospitality is the foundation of every successful organisation. Specialised in identifying and anticipating your business needs we develop and facilitate customised hospitality consultancy services for your organisation.
As one of the top international Hotel Schools in the world with over 85 years of expirience, Hotelschool The Hague started Hospitality Consultancy in recognition of the role hospitality plays within successful organisations. Hospitality Consultancy offers, interactive, high-definition, video supported learning programmes at three levels. On an Advanced Level, we provide a variety of programmes, including Hospitality Business Acumen.
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Are you interested in sharpening your skills, knowledge and mindset that form the foundation of a successful leader? Then take the next step in your career and sign up for our Hospitality Business Acumen programme.
Hospitality Business Acumen Hospitality professionals today need to continuously strengthen their business skills. This course provides you with the skills, knowledge and mindset that form the business foundations of a successful leader. The programme focuses on three essentials of hospitality business acumen that are needed for effective decision-making, efficient execution of these decisions,and positive business scorecard results:
1. Financial Competence 2. Strategic Thinking 3. Communications
“In my 10 years in the industry, I have never gained so much useful know-how so quickly. And, I can use it all starting tomorrow. Excellent!� Quote from a participating Manager
Attendees This course has benefitted unit, regional and corporate leaders, and is suitable for staff and managers within the Hospitality Industry: General Managers, Heads of Department, Senior Managers, Sales & Marketing-, Food & Beverage-, Rooms Division- and Revenue Directors.
Course Method The course is dynamic and based on blended learning: a combination of e-learning, classroom conference, and the world’s leading real-time Hotel- and Food & Beverage simulation.
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Course Modules Targeting Business Priorities You will develop complete competence in using the Income Statement, Balance Sheet, and Cash Flow Statement to target the priorities that will produce maximum business results. You will become confident in financial decision-making within your organisation.
Leading with Communications Turning business priorities into business results means working with other people. Here you will learn to improve your own communications skills and how to turn them into one-on-one and group communications that create business results, allowing you to lead your firm.
Managing Business Priorities You will master the Smith Travel Research (STR) metrics, terminology, and calculations that assist you in turning business priorities into measurable results. You will be competent in measuring internal business results and indexing those results against those of your competitors.
Partnering with Owners Priorities Although the goals of owners and managers are similar, their views, jargon, and calculations may be different. Here you learn the owners’ perspective, which enables you to partner effectively with owners in areas of Asset Management, Capital Investment, Contracts, and Equity.
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Course Setup
The learning modules are put to immediate use in a real-life, Hotel- and Food & Beverage business simulation where you learn how competitive strategies and decisions affect a hotel’s results and those of the competition. Working in teams, you compete with other hotel teams in real time. Within these market dynamics, you will experience competition between hotels. Participants work together and compete with each other to construct, promote and deliver a competitive “price-for-value” proposition. In this way, learning is stimulated using different approaches:
Decision-Making Ability During the simulation, participants make decisions on all aspects of hotel management: • Pricing in Rooms and F&B outlets, refurbishments, capital improvements, staffing and salaries, training and development, marketing and advertising, and revenue displacement analysis.
Mindset The participants act at General Management level and take the required actions accordingly. This stimulates: • Strategic thinking, strict planning, and competitive pro-activity in a dynamic market; • Development of a cost-effective, competitive product that offers both market value and sound levels of financial returns; • Awareness of the financial impact on daily decisions of monthly and annual business results; • Total overview of the hotel and how departments interrelate to produce business results.
Reporting & Analysis To make their decisions, participants need to be aware of all levels and be able to interpret the reports: • Business scorecards, revenue variances, (financial) ratios, room market segment share, F&B and other departments, rentals and other income, competition, reputation management, staffing levels, competence and turnover, guest feedback and general trends.
Knowledge & Skills Participants learn to act quickly and decisively with confidence in the competence of: • Targeting business priorities, competitive response, forecasting, budgeting, and financial analysis; • Financial statements, industry metrics, STR indexes, financial ratios, capital investment, and cash flow.
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Course Details
The Hospitality Business Acumen course has several editions: either on the campus of Hotelschool The Hague, on site at your company, or through an online hotel simulation course.
“ Back in the Hotel I see immediate improvement in my own performance. Using the BSC and discussing the Balance Sheet and cash flow level with the CEO has already taken place. Thanks again for the great learning experience.� Boudewijn Martens, General Manager of Crowne Plaza The Hague
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With the on campus edition, you enjoy five days of true hospitality at Hotelschool The Hague, where everything is facilitated by us. While on campus you can use the library and facilities of the school, and experience the dynamics of student life. The on site edition includes a four day training programme within your company, giving you a more comfortable training setup. For those unable to leave work or family situation, we offer an online edition that is practical and can be combined with work.
Accommodation Should you be needing accommodation, please email us. We are happy to offer you a special training course rate at the training hotel of Hotelschool The Hague; Skotel.
Edition
On Campus
On Site
Online
â‚Ź 1950,- per person
â‚Ź 1500,- per person
â‚Ź 1500- per person
Minimum of 6
Minimum of 10
Minimum of 6
participants
participants
participants
5-day training
4-day training
5-week course
programme
programme
(4 hours per week)
Special welcome dinner, three full days of training including lunch, and the graduation ceremony on the final day.
Full training programme on location, which excludes travel and accommodation costs for the facilitator.
Weekly web-conference, four e-learning modules, real-life hotel simulation, and final examination.
Are you interested and would you like to sign up? Please visit our website for the next series of course dates. For more information, please do not hesitate to contact us via email or telephone.
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Contact & Registration Please have a look at the website for the next series of course dates. You can register for the courses using the link on our website.
Register Email: hospitalityconsultancy@hotelschool.nl Telephone: +31 88 028 18 70 Website: www.hotelschool.nl/consultancy Facebook: facebook.com/HotelschoolTH Instagram: instagram.com/hotelschoolthehague Blog: blog.hotelschool.nl
Address: Hotelschool The Hague The Hague Campus Brusselselaan 2 2587 AH The Hague The Netherlands
Hotelschool The Hague Amsterdam Campus Jan Evertsenstraat 171 1057 BW Amsterdam The Netherlands
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