Tips for Improving Your Hotel’s Occupancy Rate
Before stepping into tips, let’s talk about occupancy rate. To calculate the hotel occupancy rate, divide the number of filled rooms by a total number of rooms. You can compare the ratio based on day, week, month and more. You might notice during the peak season there was an increased hotel occupancy rate. Here are methods to enhance hotel occupancy rate all year around.
Be Flexible on tariffs of hotel rooms: During peak season and weekends, it is advisable to increment the tariff of the room. This is because there is a high demand for room occupancy. However, when there are low demand and low occupancy rates, the tariff can be discounted. This would increase the hotel occupancy rate.
Create a hotel website: Create a hotel website using photographs of rooms for conference, dining, living, sports, and others. Add the tariff for all bedrooms offering special products from specific Hotel toiletries manufacturer.
The hotel website should be accessible using the mobile hand-held device: In today’s world, most people access the internet while on the go using their mobile devices. One out of every two individuals tends to book hotel rooms from the website on the mobile. The hotel website should be made optimized for the mobile, PC and laptops.
The hotel website should be made user-friendly: The hotel website should be easy to use and at the fingertips of all visitors. They should be tempted by all the amenities offered by the hotel. All visitors should promptly book rooms at the hotel in advance in exchange for discounted services.
Guest experience is eye-opening: Research studies show that customers who enjoyed their stay at the hotel spend more time sharing positive feedbacks. This practice is not present with those who had a poor experience. When guests are happy, they return to stay at the same hotel. In addition, they also recommend the name of the hotel to their friends and family.
Key points of the hotel should be transparent to all: Managers should spend time to find special characteristics offered at the premises. Generally, these are shared by check-out satisfied guests who like to comment on social media. These comments and rated services actually influence potential customers to book hotel rooms in advance.
Know regular guests: You would observe that there are customers reserving a room in your hotel every year. You should request these guests to leave their feedbacks that are always positive. They are happy and satisfied with the services they receive at your hotel. You might discover your customers enjoy getting pampered byproducts from hotel supplies online India.
Gift loyal customers: The tech giants have created digital customers who contact your hotel directly via the internet. Whenever a guest returns to your hotel, you should also send a warm welcome via email. The guest is returning because he/she is another loyal customer who appreciated the services offered.
Bottom Line:
Proper revenue management will keeps you ahead in the hotelier industry. Always stick with the rules and concentrate on gaining positive customer experience, as it will improves hotel’s reputation value and occupancy rate.
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