The Villages Come to Life at The Bicester Collection

This season sees The Bicester Collection of villages bloom into life, with a series of exciting happenings

Offering a series of exciting new openings, activations and indulgences across the Villages in Europe this season, The Bicester Collection invites you to discover something new. The Villages come to life with an unparalleled curation of fashion and lifestyle brands, a tribute to a globally-renowned musical icon, TikTok viral culinary delights, and exceptional five-star hospitality.

The Bicester Collection comprises 11 flagship retail Villages, nine of which can be found within easy reach of popular summer destinations including London, Milan, Munich, Dublin, Barcelona, Madrid, Paris, Brussels, Antwerp, Cologne, Dusseldorf and Frankfurt. Guests from all over the world visit the Villages to shop for a selection of the world’s finest luxury brands at up to 60% of their recommended retail price.

All the Villages boast five-star services, including invitation-only collection previews and access to the VIP apartment spaces. Additionally, guests can also enjoy personal shopping services, hands-free shopping, and a concierge and chauffer service.

The Bicester Collection’s unique shopping culture is underpinned by the real, meaningful connections it makes with its guests, delivering exclusive opportunities and unlocking the door to individuallytailored experiences.

The Villages’ signature services make the shopping experience as seamless and personal as possible. Within each Village, dedicated clienteling teams build one-on-one relationships with guests, ensuring all their needs are met before, during and after their visits. They can even offer virtual shopping sessions and source products from across the entire Collection. What’s more, your personal contact is never more than a WhatsApp away, wherever in the world you may be.

Each Village also offers the Collection’s most discerning guests private spaces in the form of chic Apartments and Personal Shopping Suites. Here, they can enjoy the likes of live performances, hear lectures from prominent spokespersons, and attend private events.

These unique spaces for private clients feature a raft of elevated and bespoke design details, courtesy of renowned architect David Thomas: handcrafted gold leaf Degournay wall coverings in lngolstadt Village; 20thcentury Lalique decorative arts in La Vallee Village; and a stunning floorto-ceiling wall mural, hand-painted by artist Patrizia Volpi in Fidenza Village. There is no better time to visit the Bicester Collection than now. Ongoing until the end of June, internationally renowned environmental artist Steve Messam brings Bicester Village to life with a series of signature inflatable installations entitled Encounters. Messam’s giant, colourful artworks will be integrated into the Village’s buildings, offering guests a chance for a brief encounter with art as they shop. Coinciding with the timings of the Coronation of King Charles III, Pride, and the much-awaited British spring/summer season, Encounters will provide an additional touch of fun and playfulness to guests during their day out.

Those in search of a sweet treat should look no further than La Vallée Village, where pop-up The Madeleine by Ferrières, by Celebrity Chef Desty Brami, has just opened. Brami, who is the Executive Pastry Chef at renowned restaurants including Le Chai and Le Baron at the Chateau de Ferrières, will offer gourmet creations including the gone-viral New York Roll croissants.

In fact, you will be spoilt for choice for restaurant bookings across the Collection. Maybe visit Bicester Village’s Cecconi’s for top class Italian fare, or the iconic Ladurée in Ingolstadt Village. If Eastern cuisine is more your thing, Kildare Village’s Saba boasts exciting Vietnamese and Thai dishes, with ingredients flown in directly from Bangkok

Music fans will also be able to bag themselves some unique memorabilia this summer. In celebration of Sir Elton John’s ongoing ’Farewell Yellow Brick Road’ tour, special pop ups in Kildare Village, Dublin; Bicester Village, London; and Ingolstadt Village, Munich, will sell boxsets and albums spanning Elton’s unparalleled career, alongside museum-worthy memorabilia, highly collectible signed merchandise, unique artworks, rare photography, and one-off, limitededition pieces. Additionally, these pop ups will also showcase the much-anticipated global launch of Elton John Eyewear, a collection of opticals and sunglasses, each designed by Elton himself.

Don’t delay, become a member today

The Villages’ Membership programme offers exclusive offers, insider access, and special surprises from the world’s leading luxury brands. Membership enables guests to discover a world of special experiences and personalised treats, including specially tailored rewards, access to exclusive collections, additional savings, and member-only invitations to private sales and special events. To be become a member, guests can join online at www.thebicestercollection.com/ en/member