Jeremy Morris

The best piece of advice I’ve ever received is to never compromise on quality. At David Morris we make all our jewellery in-house and are meticulous about our craftsmanship. Not only are we one of just a few family-owned jewellery houses on London’s Bond Street, we are also the only house to have a high jewellery atelier on the premises. We have artisans working with us who have been handcrafting David Morris pieces for more than 30 years.

When I was younger, my measure of personal success was how well I was doing at work. Now, it’s very different. I love designing and creating high jewellery, I was born to do it, but not to the detriment of my family. Balancing work and life — finding that perfect equilibrium between my

CEO AND CREATIVE DIRECTOR, DAVID MORRIS

family and my profession — is what constitutes success for me today.

My father instilled in me a desire to work hard, but of course when I was younger, I tended to ignore his words of wisdom. So, if I had the chance to go back and advise my younger self I would say: put your pride aside and listen to you father. Don’t be so dismissive of your parents because they really do know best.

Wherever I am in the world on any given day, I always make time to speak to my sales team. A daily debrief really helps me to plan and anticipate what lies ahead.

In my world, a good business mind is every bit as important as a passion for jewellery. When I started out at David

Morris, I spent years physically making jewellery, so I knew what a piece should look like. Now, as CEO and Creative Director, I know that creating jewels is just part of what we do. We make a point of always going above and beyond for our clients, forging close relationships with the fabulous and famous women who will ultimately wear our jewels.

I really admire people who are capable of building something from nothing — those with the courage and conviction to start from scratch on the strength of a great idea and succeed through sheer talent.

My ambitions are the same as those of my father, who passed the reins of David Morris to me in 2003. I want nothing more than to pass on a healthy business to the next generation.