Welcome Onboard

JULY 2023

Recently, Jetex took the central stage at the European Business Aviation Conference & Exhibition (EBACE), the annual industry gathering in Geneva. The event had all the elements you would expect in an executive jet air show: a static display showcasing the latest novelties the industry has to offer; a good number of sumptuous booths (after all, this is a show where people come to buy and sell airplanes worth tens or even hundreds of millions of dollars); plus a truly packed conference programme.

The show had its fair share of ‘firsts’: Textron Aviation, for example, unveiled its new Cessna Citation Ascend, the latest iteration of its best-selling Citation family.

Airbus brought to the show its state-of-the-art ACJ TwoTwenty, the executive version of the A220 airliner, whose first unit was delivered just a few days prior, to the Dubai-based FIVE hospitality group.

Bombardier and Gulfstream also chose EBACE to present their newest jets to the industry, with the Bombardier Challenger 3500 and the Gulfstream G800 receiving their European première in Geneva. Likewise, in the very light jets category, EBACE also marked the public debut of the new HondaJet Elite II (Jetex is an exclusive distributor of HondaJet aircraft).

However, most conversations at the show had a common denominator: the issue of sustainability. One thing to transpire from this edition of EBACE is that the corporate aviation industry seems to be aware of the fact it has been put on notice.

The smaller size of aircraft and greater operational flexibility, plus the higher disposable income of its users, should enable the executive jet industry to play a role in the adoption of new, cleaner technologies. According to this vision, the executive jet industry would act as an early adopter, a test bank of sorts, for technologies that could later be scaled up to further decarbonize of the rest of the industry.

Jetex continues to foster its green agenda with the introduction of the new book-and-claim SAF globally, and plans to be the first to bring SAF to the Middle East.

As always, thank you for choosing Jetex for your global private jet travels. All of us look forward to taking you higher in utmost comfort and luxury.

Adel Mardini Founder & Chief Executive Officer

Cover : Scarlett Johansson by Art Streiber/AUGUST

Contact Details: jetex.com