Summer Loving

Transform each shopping day into an extraordinary experience at The Bicester Collection

The summer season is in full swing at The Bicester Collection, the Europe-wide group of multifaceted shopping destinations, housed just a short hop from powerhouse cities including Paris (La Vallée Village), London (Bicester Village), Milan (Fidenza Village), Munich (Ingolstadt Village), Madrid (Las Rozas Village), Dublin (Kildare Village), Barcelona (La Roca Village), Frankfurt (Wertheim Village), plus Brussels, Antwerp and Cologne (Maasmechelen Village).

Indeed, fly your jet to any of these vibrant villages and you’ll place yourself at the heart of an exciting cultural dialogue between fashion, art, gastronomy and music, underpinned by exceptional opportunities for a shopping splurge.

Just outside of Paris, La Vallée Village celebrates summer with F.A.M.E. (Food, Art, Mode, Entertainment), a colourful festival dedicated to joie de vivre. From now until September 10, an unprecedented 15-week programme of artistic and cultural events invites visitors to indulge in unique immersive experiences via augmented reality, master classes, workshops, performances and exhibitions featuring star names, enthusiasts and experts drawn from each strand of the cultural span. That means reliving some of the finest moments of fashion in film via an engaging VR experience, and tasting delicacies prepared by some of the world’s best chefs, including celebrity pastry maestro Desty Brami, whose renowned desserts are sure to summon you to his seasonal pop-up of Madeleine by Ferrières. Don’t leave here without snagging a TikTok favourite, the New York Roll.

Touch down in the Spanish capital and you can head first to Las Rozas Village, a few minutes from the Salamanca district in Madrid. This is a place designed for the style set. Home to boutiques of the best brands, this summer, Las Rozas will also host UVNT ART FAIR X LAS ROZAS VILLAGE, a worthy project dedicated to new contemporary art. Long evenings here are best enjoyed on its famous Summer Terrace, where you can enjoy the best sunset in all of Madrid backed by live music and an expertly crafted cocktail.

Next, hop over to the coast, where La Roca Village in Barcelona will celebrate its 25th anniversary with a very special collaboration with the artist TV Boy, who will transform the Village into an open-air art gallery to reflect on the values that make us all more human.

In addition, music and fashion ensure a summer afternoon to cherish.

Already in its 20th year, Fidenza Village in Milan continues to position itself as the perfect Italian summer shopping destination, thanks to late-night shopping every Thursday, an always attractive mix of brands and restaurants, and an extensive entertainment programme of live performances.

A must-visit this season, Fidenza Village has launched the third edition of its StreetArt Festival. Curated by one of the most respected names on the Italian street art scene, Luca Vollono — also known as Lucamaleonte — this year’s iteration will feature a number of up-andcoming artists, whose work will enrich the Village’s art collection as part of a gallerystyle walk-through, brought to life by specially created audio guides. The audio guides, which are full of anecdotes about the artists and how they created their artworks, will be available on Spotify, in Italian, English, Chinese, and Korean.

Factor in that each Village also offers up its world-renowned labels at up to 60% (or more) of their original price, and you’ll see why the European Villages of The Bicester Collection are this summer’s hottest ticket.