RE S TA U R A N T
M A RK ET ING
HotOperator starts with the menu. And from there, we can help you with a wide range of services.
What sets us apart also keeps everything together. For the past 25 years, we have been building brand identities in the food business.
From brand development to logo design, HotOperator速 can help you position your brand, write a vision and mission, create brand graphics and trade-dress as well as your tagline.
About Mark Laux and HotOperator速 Mark is an advertising turned menu guy. He started his career in menu design-engineering as the owner of one of the most respected advertising agencies servicing the foodservice industry in the country. His company represented a long list of some of the most exciting brands in foodservice.
It all starts with your menu. This single marketing piece is as important as the food you serve, the people who take the orders and the people who cook the food. It needs to fit into your décor in a way that helps your guest find what they are looking for that’s easy to read and will help them make decisions that bring you the highest possible plate contribution. Not just any menu will do all that because not all menu design companies are created equal.
menu development
Advertising is dead. Long live advertising.
menu marketing When your menu is done correctly you’ll want to take a look around your restaurant and see what else you could be doing to improve sales. Of course you know it’s all about butts in seats, and when you get them in seats, you need to make the most of every opportunity. Cleaver copy and great looking graphics are a start, but how about having all of your table tents, posters, flyers and take out menus working with each other?
You have a lot of options when choosing a partner to work on your menu. You can do it yourself, which is really the most expensive process; you can have a distributor help you, but then you get Molly from the typing pool; you can get a buddy to do it; you can have your agency help you, but what do they really know about menu development? Or you can call in an expert. What sets HotOperator apart is we’re the only company that combines both menu design and engineering into a seamless package.
Small PlatES Ecuadorian Shrimp Ceviche
Citrus poached shrimp in a chilled puree of roasted tomatoes with cornnuts and popcorn 6.75
Queso Fundido
Smoked cheese and poblano pepper fondue, grilled vegetable skewers, plantain chips and flatbread 8.50
Black Bean Soup
mahi mahi Soft tacos
Grilled mahi mahi, black beans, avocado and queso fresco with serrano-lime sour cream 7.50
Picadillo Empanadas
Cuban black bean soup, fried risotto balls and sofrito sour cream 4.50
Chicken Posole Soup
Marinated chicken breast, hominy, tomatoes and peppers in a chile broth 4.50
Steamed Clams
Spanish antipasto
Serrano ham, chorizo, manchego cheese, queso fresco, roasted vegetables and olives served with flatbread 8.50
Pork and beef meatballs, potato puree and lingonberry jam 12.75
Pork tenderloin Churrasco Pan Roasted Salmon
Seasoned ground beef empanadas, olive relish and Venezuelan Aji dipping sauce 5.50
Pan roasted salmon filet, rice croquettes and piperade sauce 15.75
Ham Croquettes
Sautéed beef tips over citrus black beans and fried potatoes with aji sauce 15.75
Manchego cheese and ham croquettes with a quince dipping sauce 5.75
anchovy & Pisto Bocadillos
Clams cooked with saffron, tomatoes, white wine, chorizo and garlic 7.50
Think Spanish bruschetta, only with more love added!! 6.50
Pop!!as Bravas
Pop!! Fritters
Fried potatoes tossed in a spicy paprika tomato sauce served with aioli 4.75
Swedish meatballs?...Yes! Swedish meatballs Achiote rubbed pork tenderloin with soft chorizo polenta with roasted pineapple serrano chili salsa 15.50
Shrimp and black bean fritters served with chipotle sour cream and guasaca 6.25
SalaDS SalaDS
Venezuelan Beef tips and Beans Vegetable Paella
Fresh vegetables, saffron and sofrito cooked into arborio rice 12.50
Pasta a Pasta B Pizza 1
A green sauce pizza topped with mozzarella, grilled shrimp and chorizo 11.25
Pizza 2
Chunky tomato sauce, fire roasted red peppers, chargrilled white onions and homemade queso fresco 9.50
Warm Beet Salad
Arugula and spinach wilted in a bacon dressing and topped with roasted beets, bleu cheese and toasted walnuts 6.50
SaNDWICHES
Grilled Caesar and Flat Bread
Grilled romaine lettuce, caesar dressing served on garlic flatbread 7.25 POP! Favorite
Pork asado
thai Chicken-Satay Salad
Citrus BBQ soaked pulled pork with southwest slaw 9.50
Carne asada Salad
Lightly breaded portobella mushroom, black bean hummus and smoked paprika aioli 9.50
Grilled chicken skewers, mixed greens, wontons, and cucumbers tossed with honey-lime vinaigrette and served with peanut sauce 10.50 Marinated steak, mixed greens, croutons, egg, tomatoes, and bleu cheese tossed in our chimichurri vinaigrette 10.50
Portobella Sandwich Pop!ulure Sandwich
the Wedge
Panko-breaded walleye filet, mixed greens and southwestern tartar sauce 10.75
Spanish Salad
Chargrilled steak, caramelized onions topped with chimichurri, queso fresco and tomato 10.50
Iceberg lettuce, hearts of palm, hardboiled egg, cucumber, carrots, and tomatoes with 1001 Island dressing 6.00 Juicy tomatoes, spicy chorizo, bleu cheese and mixed greens tossed with our house dressing 6.50
If you like lists you’ll love this next part. Here is a list of the kinds of things we can do for your restaurant:
Linguini with sautéed spinach in a lemon garlic cream sauce 9.50 Wagon wheel pasta tossed with sausage, peppers and onions in a tomato basil sauce 9.50
Palomilla Steak Sandwich
Spanish Burger
Half pound of black angus grilled beef topped with manchego cheese, serrano ham, roasted tomatoes and smoked paprika aioli 10.50
talk about Pop! Cheeseburger
Half pound of black angus grilled beef topped with cheddar cheese and caramelized onions 8.75
Chicken Sandwich
Achiote marinated chicken breast, Venezuelan guasaca, and pepper jack cheese 9.25
DINNER
Advertising Another list – for those who like them: Print Advertising Radio Direct Mail
Billboards TV
Integrated Web Presence including: Social Media Planning and Execution with: App Development Web Sites Facebook Twitter You Tube eNews
ENtRéES Shrimp Cous-Cous
Sauteed shrimp, chorizo and Israeli cous-cous in a saffron tomato broth with olive relish 13.50
The old ways of marketing and growing a restaurant are just plain gone. HotOperator is a new kind of restaurant communications company focused on integrating your menu, advertising and marketing into a high output (or input, really, ‘cause it’s a people-in kind of thing) growth machine. Like Miracle Grow, but for selling food. Let’s start with your menu and work from there.
Table Tents Carryout Menus Dessert Menus
Posters Bar Menus T-Shirts
Banners Placemats
Mugs Kids Menus
We’re food folk. We’ve been working with food for a long time, and have picked up a lot of tricks of the trade. We mention this only because we understand how tough it can be working with marketing people who try to apply other retail trade techniques in the food business only to find the ideas less than effective. And really, from where you’re sitting, you can probably use all the horsepower you can get, right? So working with HotOperator is much less risky than working with other agencies because you don’t have to wonder where we’re coming from.
New Product Development It’s the life-blood of any great company, yours included. The types of products you launch, when you launch them and how well they fit your concept can have a huge impact on how well your business performs. The perfect balance between creativity and practicality is essential. We have the resources and experience to help you build new items, get them named, positioned and launched and help keep your restaurant on the minds and in the mouths of your customers. HotOperator® has helped a number of restaurants create new items, new categories and even new concepts.
HotOperator® the nations leading authority for menu engineering and design, can take your basic information and transform your menu into a cutting edge marketing power tool.
Call now for more info! 800-316-3198 or visit www.hotoperator.com
BECAUSE IT ALL STARTS WITH THE MENU