Hi.
So, where’ve you been? Haven’t seen you in a while.
BECAUSE IT ALL STARTS WITH THE MENU Talking to a guy I’ve known for a long time in the food business and he asks me: “So what’ve you been up to? I haven’t seen you in a while. Did you fall off a cliff or something?”
“
“No, not a cliff. No, I took a deep dive into the restaurant business. Never knew how much fun an exciting career in foodservice could really be. You want onion rings with that? Boss is running a special.”
”
Fountaine Seraturvicing Fe Breyers Ice Cream
If you’ve got a minute, I can show you what we’ve been up to. HotOperator — On the Oshburg www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU
We cut our teeth in the food business with Anchor Food Products. Back when they were cool. Back when they were growing at 1,000% per year. We did everything for them, from brand development to building two training trucks. It was one helluva ride.
“We’ve been so fortunate to have a partner that can bring our vision to life.”
Anchor, Appleton, WI
Wells’ Dairy, Blue Bunny Ice Cream was a client for nearly 15 years. That’s three times the national average for advertising firms. In fact we were with them longer than anyone in their marketing department. We developed advertising, videos, packaging, sales materials and introduced new products for them. And yes, we did stay overnight in LeMars. Eat at Archie’s if you go. Great food, perfectly kitchy atmosphere.
“They are able to make our brand relevant to consumers and the trade.” Blue Bunny • Wells’ Dairy, LeMars, IA www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
Tapas Trio
$2.54
$7.95 $5.41
62
$335.42
Artichoke Au Gratin
$2.22
$6.95 $4.73
54
$255.42
Sales: $3,773.80 | Profit: $2,567.92 (68.05%)
BECAUSE IT ALL STARTS WITH THE MENU
Category
We start most of our menus with a Menu Matrix. That’s basically an SKU rationalization.
HotOperator.com
Volume
Profit
Average Profit/Item
Plow Horses
73.27% of total
$1,977.08 (76.99%)
$6.18
Fossils
26.73% of total
$590.84 (23.01%)
View Matrix for this menu: New Town Bistro
Matrix for Salads Matrix for Starters
To do this properly, we need a PMIX (product velocity report from your POS), a copy of your current menu and your theoretic food cost.
Labor Cost
Cost
Calamari Provencale
$3.18
$9.95 $6.77
84
$568.68
Flatbread of the DaySalad$3.02 Grilled Steak
$9.45 $6.43
$4.53
83
$533.69
$2.86
$8.95 $6.09
85
$517.65
Caesar with Salmon$2.54 Stuffed Mushrooms
$7.95 $5.41
$4.34
66
$357.06
$7.95 $5.41
62
$335.42
54
$255.42
Nut and Berry Brie
Tapas Trio
$2.54
Bistro Lettuce Wedge Artichoke Au Gratin
Price
CostProfit
Labor Volume Total Profit Price Cost
Item Name Item Name
$2.08
$2.22
$6.95 $4.73
$12.40 $8.06
Category
$3.13
1 of 5
86
$500.52
$414.70
Fossils
26.73% of total
$590.84 (23.01%)
$5.07
Price
Profit
$557.28
143
$6.18
Labor Cost
$48.36
144
$2.9
Average Profit/Item
Cost
$463.10
6
$5.82
Profit $1,977.08 (76.99%)
Item Name
Total Profit
55
$8.95
Volume 73.27% of total
$1.55
Volume
$3.87
Plow Horses
Bistro Garden
$5.07
$5.95
Sales: $3,773.80 | Profit: $2,567.92 (68.05%)
Goat Cheese Salad
1 of 5
“I’ve read Menu Makeover articles for years and wanted Mark and his team to create my menu. It’s been great!”
Profit
$12.95 $8.42
$4.45
Matrix for Salads
If you don’t have your food cost don’t worry about it, we’ll figure it out for you.
The biggest issue with menu text is making it flow and making it easy to read. People won’t buy what they can’t pronounce.
http://www.hotoperator.com/Menu-Admin/nmatrix/pmatrix.ph...
Matrix
Volume
Total Profit
55
$463.10
Grilled Steak Salad
$4.53
$12.95 $8.42
Caesar with Salmon
$4.34
$12.40 $8.06
6
$48.36
Bistro Lettuce Wedge
$2.08
$5.95
$3.87
144
$557.28
Goat Cheese Salad
$3.13
$8.95
$5.82
86
$500.52
Bistro Garden
$1.55
$4.45
$2.9
143
$414.70
With this menu, we helped create a new veal section, strategically priced the menu, developed a mental anchor point and used product positioning, highlighting and great design to enhance BellaVista’s offering. 9/20/10 9:55 AM
9/20/10 9:55 AM
“I love working with people who I can blend my talents with. I’ve never felt more comfortable with a partner.”
BellaVista Trettoria, Connecticut www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU
This is a billboard project that we developed for Connie’s Pizza.
This is a billboard project that we developed for Sportsman’s Grill.
We also developed a menu for them.
We made the menu for them, too. The recession nearly got them - but the billboard helped. So did the menu.
Nice people, fun projects.
Awesome Food! EXIT NOW Next To Cabela’s
Awesome Food!
SEAFOOD & COMBINATIONS
Add two crab cakes or two shrimp to any entrée for only 3.99 more!
Served with bread and butter, cup of soup or house salad and choice of potato.
JUMBO LUMP CRAB CAKES
Pan-fried jumbo lump crab cakes topped with roasted sweet red pepper sauce served on a bed of braised cabbage. Like a Florida vacation! 15.99
SPORTSMAN’S WALLEYE
Minnesota’s favorite, deep-fried or broiled, served with a Dijon butter sauce. Up north, yeah baby 16.99
BEER BATTERED FISH & CHIPS
Three pieces of deep-fried beer-battered cod fish. A taste of jolly old England 11.99
JACK DANIELS GLAZED SURF & TURF KABOBS
Two kabobs, one with juicy sirloin pieces, the other with our jumbo shrimp, finished with our JD glaze. Backyard BBQ all year long. Yum, Yum! 15.99
JUMBO SHRIMP PLATE
STEAK, CHICKEN, CHOPS & RIBS Served with bread and butter, cup of soup or house salad and choice of potato.
18
OZ.
T-BONE
Grilled or deep-fried jumbo shrimp. King Kong sized – totally awesome! 1/2 13.99 Full 17.99
The biggest and best steak in the house 22.99
STEAK & SHRIMP PLATE
Two 6-ounce chargrilled, bone-in pork chops. These chops rock! 13.99
Our tender juicy 8-ounce sirloin paired with three grilled shrimp. The best of both worlds 17.99
APPLEWOOD SMOKED PORK CHOPS FILET MIGNON
Aged 8-ounce hand-cut USDA Choice steak wrapped in bacon, grilled to perfection. Fit for a queen 21.99
FRESH ATLANTIC SALMON
Pan-seared fresh Atlantic salmon, topped with lemon butter sauce. Simple, fresh, delicious 14.99
NEW YORK
A 12-ounce center-cut USDA Choice steak, grilled to perfection 17.99
PASTAS
GRILLED CHICKEN
Chargrilled, marinated chicken breast served on a bed of wild rice pilaf 12.99
BABY BACK RIBS
In-house smoked pork ribs with a down south rub and a back woods sauce 1/2 14.99
TOP SIRLOIN STEAK
An 8-ounce center-cut USDA Choice steak, grilled to perfection 14.99
RIBEYE
Aged 12-ounce hand-cut USDA Choice steak 17.99
Served with small side salad and garlic toast.
SPAGHETTI
WITH
MEATBALLS
Our homemade tomato sauce tossed with spaghetti and topped with three large pan-fried meatballs and Parmesan cheese 10.49
PASTA VEGETERIANO
Penne pasta, cherry tomatoes, sweet onions, chopped garlic, asparagus, mixed veggies, white wine and Italian herbs tossed in a roasted tomato Alfredo sauce topped with mozzarella cheese and baked to perfection 12.99 Add grilled chicken breast for just 1.99 more.
SMOKED DUCK
WITH
FETTUCCINI
In-house smoked duck with caramelized onions, roasted red peppers and rosemary, tossed in a garlic cream sauce 15.99
CRISPY CAJUN SHRIMP ALFREDO
Deep-fried shrimp tossed in a Cajun-spiced Alfredo sauce over fettuccini noodles 12.99
GRILLED CHICKEN SALAD
Grilled chicken on a bed of mixed greens, Cheddar cheese, croutons, red onions and honey Dijon mustard dressing 9.99
CHICKEN CAESAR SALAD
Chicken, romaine lettuce, Parmesan cheese and croutons tossed in a classic Caesar dressing topped with cherry tomatoes 9.99
Substitute fries to any sandwich for only .99. Substitute onion rings for only 1.99
CHICKEN SANDWICH
GRILLED SALMON SALAD
In-house smoked fresh grilled fresh Atlantic salmon with mixed greens caper berries, onions and lemons. Served with bacon dressing 10.49
B.L.T. SALAD
Mixed greens, Applewood smoked bacon, cherry tomatoes, red onions and Cheddar cheese with your choice of dressing. It’s great with 1000 island. The no-guilt B.L.T. 8.99
HOUSE REUBEN
In-house smoked chicken breast, topped with mozzarella cheese, bacon, lettuce and tomato. Served on a toasted kaiser bun with BBQ mayo 8.99
House made corned beef, sauerkraut and swiss cheese on toasted marble rye 7.99
CHEESE STEAK SANDWICH
Minnesota’s favorite – walleye pike, deep-fried and served with lettuce, tomato, onion and dill mayo 8.99
Grilled sliced steak with grilled onions, peppers and mushrooms topped with provolone cheese on French bread 8.99
CUBAN
Shaved slow roasted pork, smoked ham, red onions, pickle, cheddar cheese and chipotle mayo on toasted multi grain bread 8.99
ENTREE SALADS SPORTSMAN’S SALAD
Your choice of chicken or steak over mixed greens, baby spinach, bleu cheese, apples, toasted walnuts, and balsamic vinaigrette 10.49
SANDWICHES
CHICKEN PARMESAN
Parmesan-coated chicken breast with your choice of Alfredo or marinara sauce over fettuccini 13.99 Add Cajun spice for .99 more.
SOUTHWEST CHICKEN WRAP
Grilled chicken, black bean salsa, cheese, lettuce and chipotle mayo wrapped in a sun-dried tomato tortilla 7.99
WALLEYE SANDWICH
AUTHENTIC GREEK GYRO
Spicy beef, lamb, onions, tomatoes and cucumber dill sauce wrapped in a warm pita 7.99
SPORTSMAN’S CLUB
Sliced turkey, bacon, lettuce, tomato and guacamole with a garlic mayo on french bread 7.99 Add cheese for .99 more.
AWESOME BURGER
Start with an 8-ounce certified angus beef hamburger on a kaiser bun with tomatoes, onion, pickles 7.49 Bacon .99 | Mushrooms .50 | Grilled Onions .50 BBQ Sauce .50 | Smoky Chipotle Mayo .50 Cheddar, Swiss, Pepper Jack or Provolone Cheese .99
“The menu was just the start for us. Then the billboard kicked in!”
“This is exactly us.”
Sportman’s Grill, Minneapolis
Connie’s Pizza, Chicago www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU Engineering coupled with great design is very powerful. This customer worked with us and then a distributor came along and wanted to “update” the menu for free. The client nearly went for it, except he asked us what we thought of the ideas from the distributor. It was great for the distributor, but bad for the restaurant operator. The distributor had told them to sell more spaghetti with a $6.00 contribution to margin. Except everything we had highlighted had over $9.00 of plate contribution. So we asked if the customer would rather have $6.00 or $9.00.
“They made it really easy to understand how menus work.”
Cibo, Fond du Lac, WI
We created this piece nearly seven years ago. They use the colors on the left in spring, and the color scheme below for fall. HotOperator recommends updating your menu at least twice per year - preferably four times per year - because that’s how often people change their eating patterns. By the way, we developed the logo type, too.
“They really elevated our brand. Gotta love that.”
Egg Harbor Cafe, Chicago www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU We’ve taken another turn in the food business with Face Book, Twitter and E-Mail marketing. Start with a Rewards Club to get permission to communicate with your guests. Then start a conversation. Keep it conversational, share posts about your life, your food and your promotion. But be careful of shameless commerce. And listen to feeback.
“Start a conversation with your guests, and build a community.” Sergio’s Appleton, WI www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU Menu boards are generally about transaction speed, but in the case of Pazini’s, it was about creating something fun and exciting as well as being functional.
Menu boards require the same attention to detail as any other menu system. Fast casual, quick service and drive thru are all set up to provide the fastest possible transaction speed.
Fast, easy to read and timless to look at. Maybe we should have charged them more. Now I’m starting to sound like a general contractor.
Time is money in the QSR segment. Our endeavor is to make menus that are both elegant and easy to read. This makes them easy to order from and that speeds up the transaction.
Chips 1.29
SPECIALTY PIZZAí ZZ
Garden Side Salad 2.49
All pizza’zz are handmade to order on our signature crust.
Italian Meat Lover’s
French Bakers’ Pastry Crust Pizza Rectangulaire™
h
On flaky organic pâte brisée dough, baked in our stone hearth oven
Italian sausage, pepperoni, salami and capicolla 5.29
Tartines Hot Open-Face French “Melts”
ITALIAN PANINIZ
Spin’azzy
An Italian classic! Our special blend of cheeses, artichoke hearts and spinach with kalamata olives, tomatoes and mozzarella 4.99
Served on organic hearty French, country sourdough, with a choice of greens or pommes frites Upgrade with Chou Chou Caesar .99 or Pomme Frites de Provence for 1.99 Add a cup of Soupe Du Jour for 1.99
All sandwiches are stacked full of the finest ingredients available and toasted the Pazzini way on our panini grill.
Roasted Veggie
Sicilian Club
An array of grilled vegetables, olives and artichoke hearts 4.99
Margherita
Salami, ham, capicolla and Provolone cheese with olive tapenade 5.49
BBQ Chicken
Shaved ham and Provolone cheese with Dijon mustard 4.99
Buffalo Chicken
Grilled chicken topped with Provolone cheese, basil pesto and roasted red peppers 4.99
Pizza’zz Just the Way You Want
Tender chicken breast, olive tapenade, artichoke hearts and fresh mozzarella 4.99
Pan-seared with butter, shallots and herbs, with lemon aïoli,
Fresh mozzarella cheese, garlic, basil and Roma tomatoes 4.99
Salades de Saison Rigolo’s Hambourgeois™
Grilled Pesto Chicken
Spicy Buffalo-style chicken, ranch dressing and Gorgonzola cheese 5.29
With lettuce, tomato, with a choice of mesclun greens or pommes frites Pomme Frites de Provence for 1.99 Add a cup of Soupe Du Jour for 1.99
Chicken & Artichoke
Add your favorite toppings to a cheese pizza Just Cheese 4.50 One Topping 4.99 Two Toppings 5.49 Three or More Toppings 5.99
Dijon and balsamic marinated, roasted with red peppers 8.99
Roast turkey breast with roasted red peppers and Fontina cheese 5.49
Turkey Fontina
Enough for two or more people! A round Italian loaf crammed with pepperoni, ham, capicolla and salami and stacked with Provolone cheese and spicy olive tapenade 14.99
Provolone • Fontina • Gorgonzola • Toasted Pine Nuts
B E V E R AG E S
SPECIALTY PIZZAí ZZ
French Bakers’ Pastry Crust Pizza Chips 1.29 Rectangulaire™ Garden Side Salad 2.49
All pizza’zz are handmade to order on our signature crust.
Italian Meat Lover’s
Italian sausage, pepperoni, salami and capicolla 5.29
Spin’azzy
An Italian classic! Our special blend of cheeses, artichoke hearts and spinach with kalamata olives, tomatoes and mozzarella 4.99
Salades de Saison Roasted Veggie
An array of grilled vegetables, olives and artichoke hearts 4.99
Margherita
Fresh mozzarella cheese, garlic, basil and Roma tomatoes 4.99
BBQ Chicken
Grilled chicken with our own BBQ sauce, onions, Cheddar
add bacon or chicken for 1.99 Rigolol classic with French Dijon
mozzarellaGreens cheeses 5.29 Nouvelleand Mixed
Drenched in champagne 8.99 Buffalovinaigrette Chicken
with chicken chicken, 10.99, ranch dressing and Gorgonzola cheese 5.29 Spicy Buffalo-style Atlantic salmon 13.99, Pizza’zz Just the Dijon shrimp 12.99
Way You Want
Add your favorite toppings to a cheese pizza Just Cheese 4.50 One Topping 4.99 Two Toppings 5.49 Three or More Toppings 5.99
Soups, Potages & Ragouts Veg g i e s Soupe du Jour
• Onions • Tomatoes • Sun-Dried Tomatoes • Fresh Basil • Mushrooms Olives • Garlic • Sweet Peppers • Hot Peppers • Black Olives • Green Fresh seafoodGrilled stew Veggies 13.99 • Artichoke Hearts
Bouillabaisse
Meat s
Italian Sausage • Chicken • Pepperoni •
• Capicolla Tomales bay musselsHam served with r G reat St u f f
Othe
Provolone • Fontina • Gorgonzola • Toasted Pine Nuts
ITALIAN PANI NIZ
All sandwiches are stacked full of the finest ingredients available and toasted the Pazzini way on our panini grill.
Sicilian Club
Salami, ham, capicolla and Provolone cheese with olive tapenade 5.49
Parma Ham & Provolone
Stateside Sandwiches Grilled Twist Pesto Chicken with a French
Shaved ham and Provolone cheese with Dijon mustard 4.99
Grilled chicken topped with Provolone cheese, basil pesto and roasted red peppers 4.99
Chicken & Artichoke
Pepsi • Diet Pepsi • Root Beer • Mountain Dew • Sierra Mist • Pink Lemonade • Raspberry Iced Tea • Bottled Water 1.29
SIDE OF GIORNO 1.99 PASTA DI
F R ES H PA S TA
Our handmade spaghetti with your choice of Marinara Sauce, Italian Sausage Sauce or Alfredo Cream Sauce 5.29 For 1.49, add grilled chicken. For .99, add roasted vegetables.
PA S TA Hambourgeois™ DI G I O R N O Rigolo’s
ST 2.49, Our freshly prepared baked pasta 4.99 FOR JU RDEN GA ADD A Monday LAD. SIDE SA
Ziti
Topped with fresh mozzarella, tomatoes and basil
Tender chicken breast, olive tapenade, artichoke hearts and fresh mozzarella 4.99
Tuesday
Tomba Tuna Melt
With sausage sauce and cheese
Turkey Fontina
P e n n e P r i m av e r a
Homemade albacore tuna salad topped with Wisconsin Cheddar cheese 4.99 Roast turkey breast with roasted red peppers and Fontina cheese 5.49
The Kitchen Sink Muffuletta
Enough for two or more people! A round Italian loaf crammed with pepperoni, ham, capicolla and salami and stacked with Provolone cheese and spicy olive tapenade 14.99
Penne
Wednesday
Seasonal fresh vegetables tossed in our delicious red sauce with penne pasta
Thursday Fusilli
Spiral-shaped pasta tossed with chicken and roasted vegetables in a hearty sauce
Friday
P e nMais n e M a r ioui, n a r a bien sur… Pasta?
B E V E R AG E S Le Lunch À La Carte Additions
Our homemade marinara sauce topping fresh penne pasta
HOMEMADE MADE MINESTRONE 2.49 Y FRESH DAIL
Dessert
Kitchen Sink Cookie 1.99
G A R D E N SA L A DZ
Top your favorite salad with a scoop of tuna salad or pesto chicken salad for 1.49 extra.
Tuscan Garden Salad
A Pazzini favorite! Sun-dried tomatoes, pine nuts, salami, mozzarella cheese, olives, red onions and sweet peppers on crisp romaine lettuce hearts with our house dressing 5.99 For just 1.49, add roasted chicken strips to any salad!
Sonoma Salad
Field greens topped with sun-dried tomatoes, pine nuts, Gorgonzola cheese and kalamata olives with our house dressing 5.49
Roasted Chicken Salad
Delicious roasted chicken breast, tomatoes, olives and mozzarella cheese on a bed of field greens with our house dressing 5.99
Pazzini! Salad Bowl
Your choice of mixed field greens or crispy romaine lettuce hearts topped with your choice of three garden toppings 4.99
G a r d e n To p p i n g s
Tomatoes • Roasted Red Peppers • Sun-Dried Tomatoes • Bacon • Mushrooms • Mozzarella Cheese • Black Olives • Gorgonzola Cheese • Shredded Parmesan Cheese Pine Nuts • Pepperoni • Sweet Red Onions • • Pepperoncini Peppers .49 extra each
Ham • Salami • Capicolla • Fresh Mozzarella Cheese
Dressings Special House, Ranch, Bleu Cheese, Caesar and
.99 extra each Lite Italian.
with trio of dipping sauces 5.99
“It is refreshing to work with people who offer ideas we can actually use.”
Rigolo Cafe, San Francisco
Sea
Spira
Our ho
Tartines Hot Open-Face French “Melts”
LOTZA PAZTA
Top
The Kitchen Sink Muffuletta
O t h e r G reat St u f f
Pasta? Mais oui, bien sur…
Le Lunch À La Carte Additions
Homemade albacore tuna salad topped with Wisconsin Cheddar cheese 4.99
Meat s
Italian Sausage • Chicken • Pepperoni • Ham • Capicolla
caramelized onions, mushrooms .99 Add avocado 1.49 Add bacon 1.99
ST 2.49 FOR JU RDE GA ADD A LAD SIDE SA
Tomba Tuna Melt
Veg g i e s
• Onions • Tomatoes • Sun-Dried Tomatoes • Fresh Basil • Mushrooms Olives • Garlic • Sweet Peppers • Hot Peppers • Black Olives • Green Grilled Veggies • Artichoke Hearts
Roasted Portobello
For 1
Parma Ham & Provolone
Grilled chicken with our own BBQ sauce, onions, Cheddar and mozzarella cheeses 5.29
Stateside Sandwiches with a French Twist
Our ha Mari
Have your customers liking your food better, paying more for it and visiting more often.
Pazini’s, Chicago Loop www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU
Menu design can be timeless. Often that’s what great design is. Sure, making something trendy can be fun, and we’ve done it. But we prefer a timeless look. By way of example, this Brit’s menu was design-engineered more than 5 years ago.
A lot of what we do is help food people come up with new items and develop new looks. Here are some samples of things we did recently. By the way, the food shots were done on an iPhone. Eat your heart out, Domino’s.
Miscellaneous projects we worked on recently. “HotOperator created the best menu we’ve ever had.”
Brit’s Pub, Minneapolis, MN
Ashville, Minneapolis, Chicago, Northern Wisconsin www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU Elegance may be the hardest adjective to express visually. The Red Shell is part of Lettuce Entertain You, and we design-engineered this menu with a removable “Catch Of The Day” area in a primary location on the menu. In this way, they can update the menu on a daily basis, and still have a well engineered menu.
POP is a fun restaurant in Minneapolis. They already had a great logo, and we developed this menu to take advantage of the creative already started. Sometimes elegance is overrated.
“Elegance requires simplicity. It’s a lot tougher than it looks. Damn near impossible sometimes.”
Red Shell, Chicago Suburbs
“Screw elegance. We just want to have fun! ”
POP, St. Paul, MN www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU
§
§
BEER
A Mental Anchor Point is critical to your check averages. Few restaurant operators understand this at first, but after we explain it a little, they catch on.
Draught (16 oz. or 22 oz.) Roadhouse Ale • Quilter’s Irish Death • Roslyn Dark Lager • Brookside Light Lager• Mac & Jack’s Amber Manny’s Pale Ale • Red Hook ESB • Widmer Hefeweizen • Broken Halo IPA • Copperhook • Bud Light Coors Light • four rotating seasonal taps
Bottles
Bud Light • Budweiser • Coors Light • Coors • Michelob Ultra Guiness Corona • Heineken • MGD • MGD Lite • Blue Moon
NON-ALCOHOLIC Bottles
O’Douls • St. Pauli N. A.
WINE White Wines
There is one time in a persons’ life when they are more likely to spend more money at your restaurant. This according to
§
§
Washington State White & Red Wines
Kestrel Platinum 14 Hands Reisling
Prosser, WA 7/glass 25/bottle
14 Hands Chardonnay
Patterson, WA 6/glass 23/bottle
Patterson, WA 6/glass 23/bottle
Red Wines
14 Hands Cabernet
Kestrel Lady in Red
Patterson, WA 6/glass 23/bottle
Prosser, WA 7/glass 25/bottle
14 Hands Merlot
Sagelands Malbec
Patterson, WA 6/glass 23/bottle
Wapato, WA 8/glass 30/bottle
American Demographics.
§
§
ROADHOUSE FAVORITE COCKTAILS Ellensburg Blue Margarita
Tequila, lime juice, triple sec, our house margarita mix, with blue Curacao in a salted glass 7.99
Roadhouse Mary
Absolut Pepper vodka, our R.’s Dinner Anytime house Mary mix, served in
Entrées
Breakfast Anytime Bacon egg and Cheese sandwich
on nine-grain toast 7.99
R.’s Hearty Breakfast stew
Our red potato corn chowder gets loaded with protein-packed quinoa, veggies, dulse and shredded nori. Promotes good digestion, eliminates stomach acidity. One size fits all 7.99
Omelettes
with nine-grain toast and one of R.’s Veggie Choices
Whole breast marinated, slow-roasted and chargrilled. Served with smashed potatoes covered in shiitake mushroom gravy and one of R.’s Veggie Choices 15.95
R.’s grilled Range Chicken
Boneless, skinless breast, marinated and chargrilled. Served with garlicky green beans, broccoli and fennel, and Dijon hiziki 16.95
Veggie OMeleTTe
R.’s famous mixed grill: bell peppers, red onions, mushrooms and zucchini with white cheddar 10.95
CHiCKen King OMeleTTe
Range chicken, white cheddar, mushrooms and zucchini 11.95
h nine-grain toast and one of R.’s Veggie Choices Two eggs scrambled with Dijon hiziki. No toast, served with organic salad and collard greens 10.95
BReaKFasT QuesaDilla
Sundried tomato tortilla filled with eggs, cream cheese, fresh basil, white cheddar, bacon, pepper and onions 11.95
der of French toast de nine-grain toast ham or sausage
Chopped range chicken 4.49 Organic free-range egg 1.99 Mini side of home fries 1.99 add cheddar 1.19
Marinated char-grilled boneless breast served on Italian sourdough with romaine, special sauce and tomato. Topping choices: Bacon, guacamole, white cheddar or mushrooms One topping 12.95 Two toppings 13.95
starchy
grains
Ocean Veggies
Millet Corn Casserole
Raw Cucumber Wakame Salad
Rosemary Quinoa Curried Quinoa
Chips Deluxe
Tender collard greens stacked up with millet corn casserole, smashed potatoes and shiitake mushroom gravy. Surrounded by dots of butternut squash, mild and frilly lolla rossa greens and garlic chili flax dressing. Ya’ll will be back for this one! 13.95
Chipotle sauce or guacamole
R.’s House-Made Veggie Burger
R.’s Wing PlaTes
Red Potato Corn Chowder Basil Tofu lettuce Wraps
Best Seller!
seaReD WilD aHi Tuna salaD
, Family un! F & d Foo
And the thinking is: “Hell, I just spent $300,000.00 on a house, what’s another hundred bucks?”
Ocean garden salad Dr. Joe’s Mango salad Range Chicken Caesar
I am asked every day by patients and friends, “Where can I find food that tastes good and is good for you?” One place that always comes to mind is R. Thomas Deluxe Grill.
Mini Fajitas
Raw Cashew Cheese R.’s Heritage salad
Dr. Joe esposito Organic greens and Veggies
author of Eating Right For The Health of It
edamame grilled Veggies and Raw Hummus
THai exPRess
Quinoa – the supergrain of the future – containing all eight essential amino acids, higher in unsaturated fats and lower in carbs than most grains. Topped with a sauté of broccoli, red cabbage, carrots, scallion, red onion and cilantro in a spicy peanut sauce. Choice of chopped tempeh 14.95 Or chunked range chicken 15.95
ginger Tamari
Raw Walnut sunflower Pâté and Raw guacamole
WaRM CHiCKen suPReMe
nori Veggie Kraut Rolls
lucky green Tea
Portabella sauté
Quinoa topped with a sauté of veggies in a shiitake mushroom gravy and served with medallions of portabella and Dijon hiziki 13.95
Magic Stuffed Baked Potato
R.’s Southwestern Selections spicy Fish Tacos
Spinach and sundried tomato tortillas spicy mix of sautéed veggies and fish with sassy sauce and sunflower sprouts 11.95
R.’s QuesaDilla
Veggie Plates R’s Vegetable Combo R’s Raw Veggie Dinner #1
Quesadillas and tacos served with sour cream and salsa on the side. Add guacamole for 1.99
Dijon Hiziki
Curry Coconut seafood linguine
Organic Corn Chips and salsa
, Family uBowlsn! F Food &
Butternut Squash Rosemary Potatoes Cinnamon Sweet Potatoes
& FUN!
lemon & Herb linguine
THOMas BuRgeR
A Healthy Adventure into Exciting New Tastes! R. Thomas is the solution to eating healthy when you’re eating out. They have set a new paradigm in the restaurant industry. Not just as restaurateurs, but also as educators and teachers. I am grateful to Jim, Richard and all the employees at R. Thomas Deluxe Grill.
The southern Vegetarian
R.’s Classic Home Fries
Portabella linguine
Organic salmon Piccata
Served with one of R.’s Veggie choices
Portabella Melt
Thinly sliced portabella mushrooms marinated and grilled with sweet red onions and zucchini. Topped with white cheddar. Served on multigrain sourdough with special sauce and organic greens 10.95
Blue corn posole with a sauté of range chicken, rosemary potatoes, onions and red peppers in a spicy marinara sauce. Topped with sour cream and fresh basil 15.95
Smashed Potatoes with Shiitake Gravy
R.’s Pasta Dishes
Penne PasTa
1812 Peachtree Street, N. W. • Atlanta, Georgia 30309 p: (404) 872-2942 • f: (404) 870-5912 Little Plates and Apps R.’s Salad Choices www.rthomasdeluxegrill.net R. Thomas Flax Chips with R.’s Gourmet Sandwiches
Cajun sauté
Naked Spud Baked Potato
Frozen Mudslide
ginger Crusted Wild ahi Tuna
Organic grilled salmon accented with soy ginger glaze served over delicate protein-packed quinoa with green beans and chili sauce 17.95
Donna gates
h R.’s Breakfast and Sandwiches (except where noted)
Raspberry Limeade
Organic grilled soy ginger salmon
Nutritional Consultant, author of The Body Ecology Diet
R.’s Veggie Choices
That day is the day a person buys a FAMILY, house. FOOD
Twisted Strawberry Lemonade
Citrus vodka, fresh lemonade, Strawberry Pucker, topped with strawberries 6.99
Marinated boneless, skinless breast lightly dusted with amaranth flour and sautéed in lemon and clarified butter sauce. Served with Italian-style zucchini, Dijon hiziki and garlicky green beans 18.95
Farmers Market Range Chicken
sunrise surprise
NEW!
a jumbo salted glass with all the veggies 7.99
R.’s Chicken Piccata
sOuTHeRn Range CHiCKen DinneR
es or scrambled tofu available on request
Raspberry Lemon Drop Martini
Vanilla vodka, sweet and sour, Raspberry Pucker in a sugar rimmed glass 6.99
Specials Happy Hour y 2-4PM da Monday-Fri
Chicken Curry Basil Wrap
R’s Raw Veggie Dinner #2
No Smooch’n Garlic Fries sloppy Veggie Joe
MagiC QuesaDilla
S.w. Eggrolls Basket-O-Fries Potstickers
Beer Battered Onion Rings Cheese Sticks Fahrenheit Fries
Nuclear Nachos
Fiesta chips topped with beef or chicken, cheese, onions, olives, tomatoes and jalapenos. Served with sour cream, salsa and guacamole 9.99
Nachos: thefood most craved by pregnant women. You’re not pregnant, are you? Sorry, I probably don’t know you well enough to ask a question like that.
ssert Must-Have De
help you live chocolate can actually our civic duty. has shown that eating A recent study at Harvard a good reason to offer you dessert. Just doing was longer! We knew there
“I’m a believer. That mental anchor thing really works.”
Blue Plate Group, Minneapolis www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU Mel’s projects included:
It’s not just about the menu. It’s about having great communication devices for everything in your restaurant.
Dinner Menu Dessert Menus
Table Tents to tell your story and introduce a new item.
Lunch Express Menus
Kids placemats with activities.
Custom Illustrations
And of course, a great looking menu.
New Product Ideation
Table Tents
Product Positioning Product Highlighting Mental Anchoring
Butterfield’s Original Skillets On a bed of crispy hash brown potatoes in a hot skillet, we layer your favorite combinations from below, then sprinkle with melted Monterey Jack and aged Cheddar cheese and top with two eggs any style. Served with your choice of biscuit, English muffin, sourdough, multigrain wheat, rye or homemade corn bread. Raisin toast 1.19 extra. Egg whites or egg beaters may be substituted. Add 1.29
Butterfield’s Corned Beef Hash Skillet
Grilled Chicken Skillet
Bacon and Onion Skillet Grilled Marinated Skirt Steak Skillet 11.95 The HMOP Skillet
Farmers Skillet
Our special corned beef hash made with onions and green peppers 8.95 8.45
Grilled chicken breast, baby spinach, and tomatoes 8.95 Crispy country bacon, hickory-smoked ham, savory country pork sausage, tomatoes, onions, green peppers, broccoli, and mushrooms 9.95
Hickory-smoked ham, mushrooms, onions, and green peppers 8.95
New Mexico Skillet
Spicy chorizo sausage, onions, green peppers, tomatoes, and avocado 9.45
Eggs broken to order we start with farm fresh eggs
Large three-egg omelettes are served with hash brown potatoes, plain or cheese grits and a choice of two buttermilk pancakes, biscuit, English muffin, sourdough, white, multigrain wheat, rye or homemade corn bread. Raisin toast 1.19 extra. Egg whites or egg beaters may be substituted. Add 1.29
Denver Omelette
Diced green peppers, onions, hickory-smoked ham, and your choice of mild Cheddar, Swiss, Monterey Jack, or jalapeño cheese 8.45
Tuscan Omelette
Baby asparagus, Italian prosciutto ham, and Swiss cheese 8.95
Veggie Omelette
Diced and lightly sautéed zucchini, green peppers, onions, tomatoes, and crimini mushrooms 7.95
Jambalaya Omelette
Spicy andouille sausage and chicken jambalaya with red beans and rice. Served à la carte 8.95
Spinach and Feta Omelette
Fresh baby spinach and Feta cheese 8.45
Avocado and Bacon Omelette Three eggs, lightly scrambled and served with hash brown potatoes, plain or cheese grits and a choice of two buttermilk pancakes, biscuit, English muffin, sourdough, white, multigrain wheat, rye or homemade corn bread. Raisin toast 1.19 extra. Egg whites or egg beaters may be substituted. Add 1.29
Ka-Ya-Ná
Feta cheese, tomatoes, and onions 7.95
Mediterranean Scrambler
Italian prosciutto ham, tomatoes, onions, black olives, and shredded mozzarella 8.45
Sante Fe Scrambler
Spicy chorizo sausage, jalapeno peppers, onions and mild Cheddar 8.45
Smoked Salmon Scrambler
Sautéed scallions, onions, chopped Nova lox, and melted cream cheese. Sprinkled with chives 8.95
Garden Scrambler
Zucchini, crimini mushrooms, onions, tomatoes, green peppers, and Swiss cheese 7.95
Chilaquiles Mexican Eggs
Corn tortilla with scrambled eggs and shredded Cheddar cheese topped with fresh avocado, and cilantro 8.95
Baby spinach, onions, mushrooms, crispy country bacon, and Monterey Jack cheese 8.45
Egg-ceptional Eggs
Steak and Eggs
Grilled marinated skirt steak served with two eggs, any style 13.45
Three Eggs (any style) 5.95 With thick country bacon or sausage 8.95 With hickory-smoked ham steak or Canadian bacon 9.45 Minced Ham and Eggs
Lightly scrambled eggs with diced hickory-smoked ham 7.45
Eggs Broken Here
We source our eggs farm fresh as close to the restaurant as possible – and then we break them for any of our egg dishes. So when we say three eggs go into an omelet, we’re cracking three eggs and not opening a carton.
Grilled chicken breast, broccoli, mushrooms, and Monterey Jack cheese 8.95
Artichoke Frittata
Sautéed artichoke hearts, easy garlic, herbs, baby spinach, tomatoes, and Parmesan cheese 8.95
Fresh Squeezed OJ As fresh as humanly possible: To get fresher OJ you’d have to drive to Florida, pick it from a tree and squeeze it yourself.
Obscenely Fluffy Pancakes We make the batter from scratch with our own recipe that makes them so fluffy you could put a candle in the middle and serve them as birthday cake.
Diced hickory-smoked ham and your choice of aged Cheddar, Swiss, Monterey Jack or jalapeño cheese 7.95
Corned Beef Hash Omelette
Corned beef hash, green peppers, and onions 8.45
Create Your Own Omelette
Choose three: crispy country bacon, corned beef hash, hickory-smoked ham, Italian prosciutto ham, avocado, baby asparagus, baby spinach, broccoli, crimini mushrooms, green peppers, onions, tomato, zucchini, or American, Feta, aged Cheddar, Monterey Jack, jalapeño or Swiss cheese 8.95 Each additional item add .79
Western Frittata
Diced hickory-smoked ham, peppers, onions, tomatoes, and aged Cheddar cheese 8.45
South of the Border Frittata
Chorizo, red and green peppers, avocado, tomato and jalapeno cheese 8.95
Fountain Seratuvirinceg Fe Breyers Ice Cream
Heart-Healthy Selections Menu items that are low in calories and high in nutrition do not have to be flavorless. At Butterfield’s, we have developed an impressive, tasteful menu for the health- or diet-conscious diner, focusing on low-cholesterol and lighter selections that will still delight the palate.
Organic Scottish Steel-Cut Oatmeal
Fluffy Low-Cholesterol Pancakes
Caramelized Banana Steel-Cut Oatmeal
Smoked nova lox salmon served with sliced tomatoes, cucumbers, onions, capers, cream cheese, and a toasted bagel 10.95
Steel-cut oats slowly simmered, served with brown sugar and raisins 4.95
Organic steel-cut oatmeal, topped with bananas and caramelized brown sugar 7.45
Veggie Hash
Braised vegetable hash (sweet potato, white potato, brussels sprouts, onions, and corn) topped with two delicately poached eggs 7.95
Add biscuits & gravy to any breakfast for only 2.79!
Ham and Cheese Lovers Omelette
A light, savory four-egg oven-baked specialty served with your choice of biscuit, English muffin, sourdough, white, multigrain wheat, rye or homemade corn bread. Raisin toast 1.19 extra
Sedona Frittata
Add fresh fruit cup for only 2.79
The popular egg, prepared in a variety of different ways, served with hash brown potatoes, plain or cheese grits and a choice of two buttermilk pancakes, biscuit, English muffin, sourdough, white, multigrain wheat, rye or homemade corn bread. Raisin toast 1.19 extra. Egg whites or egg beaters may be substituted. Add 1.29
Made with finely chopped dates, crispy diced bacon and creamy goat cheese for a velvety texture and upscale flavor 8.95
The freshest orange and grapefruit juice humanly possible, fresh squeezed to order! 3.29
California Scrambler
Grilled chicken breast, crispy country bacon, tomatoes, avocado, and Monterey Jack
Popeye Scrambler
Two Eggs (any style) 4.95 With thick country bacon or sausage 7.95 With hickory-smoked ham steak or Canadian bacon 8.45
Chopped avocados and crispy country bacon 8.95
New! California Medjool Date and Goat Cheese Omelette
Chicken Hash
Diced grilled chicken breast, diced white potatoes, onions, green peppers, peas, and corn, topped with two delicately poached eggs and chive garnish 8.45
Made with egg whites and skim milk 5.95
Nova Lox Platter
Granola Breakfast Sundae
Seasonal fresh fruit and yogurt layered with our own special all-natural granola mix 7.45
Seasonal Fresh Fruit Bowl
Featuring seasonal fresh fruit, served with cinnamon raisin toast or toasted English muffin 6.45
Please note: substitutions available at à la carte prices. We are proud to be a nonsmoking establishment. We reserve the right to seat our patrons. Fifteen percent gratuity will be added to parties of eight or more. Not responsible for loss or exchange of personal property.
“Everything [HotOperator] did looks great. Talented people.” Butterfield’s, Chicago Suburbs
“I’ve been telling everyone I know about HotOperator.”
Mel’s Diners, California & Nevada www.hotoperator.com • 1-800-316-3198 X332 • Oshkosh, WI
BECAUSE IT ALL STARTS WITH THE MENU “So, how about those rings?” I had a lot more to tell, but I could see the guy was getting itchy to get moving. “Don’t take this as an all or nothing proposition, but it is a proposition. We could be your new agency, or support your old one. Not that they would like the help, but this is about your happiness, not theirs. And we’re full service, so if you don’t have the heart to tell them, we can off your old agency for you. No charge for that service, BTW.”
Does eating in a restaurant every day for lunch qualify as foodservice experience? If you’re asking us, we don’t think so.