Decoding the LATAM Voice & Messaging Managed Services HOT TELECOM insight
Voice & Messaging Managed Services are fast becoming a lifeline for operators in LATAM
Let’s be real: no one’s picking up their phone to make international calls like they used to. Apps like WhatsApp, Zoom, and Messenger have completely changed the game, and telecom operators in Latin America are feeling the impact in a big way. With app penetration soaring in the region, traditional international calls are becoming a thing of the past.
The numbers don’t lie: international voice traffic has dropped more than 20% over the past decade, with some operators seeing that level of decline annually. That’s a serious blow to what used to be one of the most lucrative revenue streams for operators and MNOs. And while operators have tried launching new services or tweaking pricing, nothing seems to be enough.
The reality is simple: without a comprehensive traffic management strategy, these companies will get left behind in the digital revolution. Enter outsourcing, or what is known as managed services. While it may sound like a buzzword, managed services are fast becoming a lifeline for operators in Latin America.
By subcontracting their voice and messaging traffic to specialized providers, telecom operators can optimize resources, streamline operations, and—crucially— stabilize their revenue streams in this rapidly evolving market.
Navigating the LATAM telecom chaos: It’s not easy
Let’s talk about the specifics of the Latin American telecom market for a second because it’s not exactly an easy place to do business. For starters, the regulatory landscape is a nightmare. Every country in the region has its own set of rules around data privacy and telecom operations, making compliance a constant headache for operators. If you think keeping up with one country’s laws is hard, try juggling a dozen.
Then there’s the issue of telecom fraud. SIM box fraud, bypass fraud—it’s all rampant in LATAM, and it’s costing operators a fortune. To combat it, they need sophisticated tools and constant monitoring, both of which put a serious strain on internal resources.
Add to that infrastructure problems, especially in more remote areas where poor network quality and high latency are the norm. Unsurprisingly, this doesn’t do much for customer satisfaction. And all of these challenges are happening in a market where margins are already razor-thin.
In a place as competitive as LATAM, operators are under constant pressure to keep costs low while delivering top-notch service. Oh, and don’t forget: They need to scale operations quickly to keep up with demand in this fast-growing region.
Finally, many LATAM operators simply don’t have access to the cutting-edge technology needed for efficient traffic management. Without the right tools, they’re playing catch-up in a market that’s only getting more digital by the day.
Managed services: the lifeline you didn’t know you needed
So, with all these challenges in mind, what’s a telecom operator to do? Well, this is where managed services come in. By partnering with external experts, LATAM operators can focus on what they do best—running their core business—while letting someone else handle the complex, resource-draining aspects of voice and SMS traffic management.
Subcontracting traffic management isn’t just about offloading work; it’s about leveraging expertise that most operators simply don’t have in-house. These external partners are specialists, equipped to handle everything from optimizing costs to navigating that thorny regulatory landscape.
They’re also better positioned to fight telecom fraud with advanced tools that can monitor and respond to suspicious activity in real-time.
And let’s not forget the infrastructure challenges. By working with an managed services partner, operators can tap into local interconnections and global networks that help reduce latency and improve service quality. All of this, without having to build out new infrastructure themselves. It’s a win-win.
Managed services: What’s in it for you
So, what exactly does subcontracting traffic management involve? Let’s break it down.
The operator and vendor sign a contract, including Service Level Agreements (SLAs) that outline performance expectations—everything from cost management to traffic routing.
1 Contractual Agreements: 2 Routing and Optimization: 3 Cost Efficiency:
Managed services vendors pool traffic from multiple operators, which allows them to negotiate lower rates. Economies of scale, baby.
The vendor handles all the routing of international traffic, using fancy algorithms to keep things running smoothly and at a lower cost.
Vendors offer fraud detection systems to protect against revenue loss from things like SIM box fraud. They also ensure compliance with international data protection laws.
Operators get real-time reports on their traffic performance. This means better visibility and the ability to make informed decisions.
Need to scale up fast? No problem. Managed services partners can adapt to changing traffic volumes without the operator needing to invest in new infrastructure.
The fine print: The risks and challenges
That said, managed services isn’t a silver bullet, and there are some challenges to consider. Security and privacy risks, for one. Operators need to trust thirdparty vendors with sensitive data, and any breach could be catastrophic.
There’s also the issue of quality control. Will the vendor prioritize service quality the same way the operator would? And what about hidden fees? While managed services can save money upfront, long-term costs can creep up if not managed carefully.
Finally, Managed Services may slow down an operator’s ability to adopt new technology. Operators need to choose partners who are committed to innovation and won’t hold them back.
Meet your new
These risks, however, can be mitigated by selecting the right managed services partner. A reliable partner can offer advanced security systems that exceed industry standards, ensuring that sensitive data is protected with the highest levels of encryption and monitoring.
Additionally, the right partner will be flexible in accommodating how operators want to maintain control, allowing them to be involved in critical decisionmaking processes.
By collaborating with a partner committed to innovation and aligned with the operator’s quality standards, operators can not only avoid potential pitfalls but also enhance their ability to scale, innovate, and maintain superior service quality.
best friend: Finding the perfect managed services partner
Finding the right managed services partner is crucial, especially in LATAM. Operators need a partner with strong regional expertise, deep relationships with local carriers, and a robust approach to fraud management.
Enter C3ntro Telecom. With more than 14 years of experience in traffic management in the region, C3ntro is a LATAM expert, deeply familiar with the complexities of local regulatory environments. This knowledge provides operators with a significant advantage in navigating legal frameworks, particularly when expanding into new markets.
Their extensive local interconnections enable them to optimize traffic flow, reduce latency, and enhance voice service quality. Additionally, C3ntro’s global reach offers operators the opportunity to expand seamlessly into new markets, opening doors to new revenue streams and customer bases.
What sets C3ntro apart is their personalized approach. They collaborate closely with operators to develop tailored strategies that fit specific business needswhether it’s managing traffic volumes, improving visibility, or navigating regulatory challenges.
They also provide flexibility in managed services agreements, allowing operators to determine the level of involvement that works best for them, from minimal oversight to full traffic management, including both local and international traffic.
Furthermore, C3ntro offers the benefit of consolidated billing, simplifying what is traditionally a complex process by streamlining all traffic into a single invoice. This offers greater transparency in cost and revenue management, while reducing the administrative burden.
On top of all this, C3ntro guarantees income over the duration of the traffic management agreement, offering financial security and peace of mind to operators. With C3ntro, operators not only gain control and visibility over their traffic but also lock in predictable revenue streams.
The telecom industry is changing fast, and LATAM operators are right in the thick of it. But by embracing managed services and working with strategic partners like C3ntro, they can not only survive but thrive in this new digital era. The challenges are real, but the opportunities are even greater.
About the author
Isabelle has worked for over 30 years in the telecoms industry. Her personal expertise ranges from Int’l Wholesale through to Business Strategy, and Marketing, along with extensive research and global consulting experience.
She has been working with many of the world’s telecom service providers to help them define their transformation strategy and has written multiple articles and speaks at conferences on this topic.
She is also passionate about encouraging the involvement of young people and women in technology and science and conducts multiple panels and interviews with leading women and young rising stars globally.
Isabelle Paradis President, HOT TELECOM
About C3ntro Global
At C3ntro Global, we take pride in being a catalyst for business expansion through our voice, DID, and SMS solutions at both national and international levels for the world’s most important operators. With over 30 years leading the telecommunications industry, we offer cutting-edge solutions and unparalleled experience.
Our comprehensive range of services includes:
• Voice: Robust and high-quality connectivity for clear and reliable communications.
• DIDs: Dedicated numbers for a local presence in international markets.
• SMS: Efficient solutions for direct and effective communication with your audience.
• Traffic Management: Advanced tools for optimal management of your communication needs.
We are a “One stop shop” for telecommunications operators and CPaaS providers around the world, consolidating traffic in Latin America and terminating over 9 billion minutes per year globally. Our unified platform simplifies the communication infrastructure, offering voice, SMS, and DID services in an integrated and seamless solution.
With more than 300 interconnections and strategic alliances with the world’s largest operators, C3ntro Global is your ideal partner for borderless communication.
If you want to talk about how we can help you build a future-proof voice and messaging business, contact us at: info@centroglobal.com
or visit www.c3ntro.com/global