PinSeekers

Golf professionals around the world favor putter grips from SuperStroke USA in Wixom.

BY NORM SINCLAIR

For more than 400 professional golfers around the world, the confidence they need to make that one crucial putt to win a tournament and millions of dollars in prize money comes from a pastoral office park in Wixom.

The one-story building with an American flag flying out front is the home of one of the golf industry’s hottest products: the SuperStroke oversized putter grips, which some of golf’s premier stars credit for making them more accurate and consistent on the green.

“We started off with one player, K.J. Choi, then we had five, then we had 10, (and) then we had 30,” says Dean Dingman, CEO of SuperStroke USA and a Michigan native. “We had (Phil) Mickelson winning majors, (Jordan) Spieth winning majors, and it just took off.